MxMIndia

Category: MARKETING

  • The mandate will include print in the first go, followed by digital media and television

    VivaKi bags media mandate for Lovely Prof Univ

    By A Correspondent

     

    VivaKi Partnerships Unit (VPU) has won the media mandate for North India’s Lovely Professional University, in a multi-agency pitch. The mandate will include print in the first go, followed by digital media and television.

     

    Lovely Professional University, a venture of the Lovely Group, has grown from strength to strength since its inception.

     

    Talking about the association with VPU, Aman Mittal, Deputy Director, Lovely Professional University said, “VivaKi Partnerships Unit understood our business and the sector thoroughly. They also have some of the best practices in offline as well as online media strategy and thus, suited our needs the best. We are sure that this alliance will help us achieve our brand objectives.”

     

    Mona Jain

    Commenting on the win, Mona Jain, CEO, Vivaki Exchange and VivaKi Partnerships Unit said, “The education category is in a growth path especially in the emerging markets in India. With the perspective of VPU focussing on emerging markets, and working with Lovely Professional University, the largest university in this sector is surely going to be an exciting journey”.

     

    Adding to the achievement, Tarun Nigam, COO, VivaKi Partnerships Unit said, “We are excited and thrilled to handle Lovely Professional University. Our combination of insight led media planning coupled with scale & skill in media buying will help LPU in accelerating their visibility with increased accountability.”

     

     

  • Reliance Communications is the first telecom operator in the country to partner with Twitter in India on the new 'Twitter Access' program

    Reliance Communications partners with Twitter in India

    By A Correspondent

     

    Reliance Communications has announced a partnership with Twitter in India to launch a first-of-its-kind bundled prepaid plan ‘Reliance Twitter Access Pack’ for all Reliance GSM subscribers in the country. Through this partnership, Reliance Communications becomes the first telecom operator in the country to partner with Twitter in India on the new ‘Twitter Access’ program. Reliance GSM prepaid customers across the country can now follow friends, family, news, cricket, entertainment and all their interests with unlimited Twitter access without paying any extra data consumption charges.

     

    Reliance GSM prepaid subscribers can now receive live updates and express their reactions on every ball bowled through their tweets during this T20 cricketing season with unlimited Twitter access across the country. ‘Reliance Twitter Access Pack’ is a promotional offer for a period of 90 days during this T20 cricketing season which comes bundled for all new Reliance GSM prepaid subscribers with unlimited Twitter access without paying any extra data consumption charges. Subscribers may connect to “Twitter Access” by simply visiting twitter.com or mobile.twitter.com on their Reliance GSM prepaid device.

     

    As part of the new “Twitter Access” program, Twitter has customized the Twitter app wherein every customer who has subscribed to the ‘Reliance Twitter Access Pack’ will be able to view a message on the header and footer of the app mentioning Twitter is free of charge with Reliance Mobile. This Twitter app will pop up a message of additional data consumption charges only if any Reliance GSM prepaid subscriber chooses to visit an external link while browsing updates on Twitter.

     

    Commenting on the launch of ‘Reliance Twitter Access Pack,’ Nilanjan Mukherjee, Wireless – Chief Revenue Officer, Reliance Communications Limited said, “We are delighted to be the first operator to partner with Twitter in India on Twitter Access and offer the first of its kind unlimited Twitter access on our superior network. Our partnership with Twitter in India further strengthens our offering on the social media platform and is in line with our continuous efforts to offer innovative products with incredible affordability for our customers. We are confident that the launch of ‘Reliance Twitter Access Pack’ with unlimited usage of Twitter without any extra data consumption charges is set to provide a compelling new experience to our customers using Smartphones for accessing social media across the country on our network. We are hoping this offer to trigger a significant shift of cricket enthusiasts using Smartphones to our superior network.”

     

    “We are pleased to partner with Reliance Communications to offer its subscribers a unique opportunity to use Twitter to follow the people and organizations they care about. Whether it’s hearing the latest news, connecting with cricket stars in real time, or laughing at the day’s best jokes, it’s all possible on Twitter in India,” said Jana Messerschmidt, Vice President, Business Development and Platform, Twitter Inc.

     

  • Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance for its Employment Centre to be set up in Mumbai

    Kidzania associates with Birla Sun Life Insurance

    By A Correspondent

     

    Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance (BSLI) for the Employment Centre establishment in the soon-to-open KidZania facility at R City Mall, Mumbai.

     

    The facility at Kidzania has various establishments with specific role-playing activities which kids can take up in the form of jobs. The Birla Sun Life Insurance Employment Centre establishment provides career development guidance and assistance to children looking for role-playing opportunities at KidZania. Supervisors will help the children identify their aptitude and also help make their first resume based on their passion and interests to identify activities for them. The centre will also encourage curiosity as it allows kids to understand better the 60+ activities available for them to experience. This exercise helps kids in their cognitive development by focusing their attention and thinking in their activity.

     

    Every child who fills out a profile and creates a resume will be provided with a printed copy of their resume to take home with them. At the end of an entire experience at KidZania, kids also get handed a Report Card that showcases all the activities that they have partaken at KidZania. Through the exercise of the resume and the report card the Birla Sun Life Insurance Employment Centre also acts as a facilitator for parents to discover, understand and eventually support their child’s true passion.

     

    Sanjeev Kumar, Director and CEO, KidZania India, said, “The association with Birla Sun Life Insurance is instrumental as it is in tandem with our philosophy of empowering kids to discover and fulfill their true potential. We at KidZania facilitate that belief and provide the platform for kids through interesting activities to identify their passions and interests just like adults identify their career options. KidZania gives them access to a powerful yet inspiring experience, to identify their tomorrow.”

     

    Ajay Kakar

    Ajay Kakar, Chief Marketing Officer, Financial Services Aditya Birla Group, said, “At Birla Sun Life Insurance we recognize that the children, today, have many career options to choose from and so it becomes difficult for them to recognize their real passion. KidZania gives the children an opportunity to explore and experience many a career options, in a fun way. We support this platform because it helps the children and parents recognize their real passion and talent.”

     

  • He joined Zee Learn in 2008 and has worked across various functions in the organisation

    Navneet Anhal promoted as CEO of Zee Learn

    By A Correspondent

     

    Zee Learn has announced the appointment of Navneet Anhal as the Chief Executive Officer (CEO). Prior to this appointment, Mr Anhal was the Chief Operating Officer at Zee Learn. He joined Zee Learn in 2008 and has worked across various functions in the organisation. He was nominated as the COO in July 2012.

     

    The leadership team at Zee Learn was further strengthened with the appointment of Pradeep Pillai as the Chief Operating Officer. Mr. Pillai was earlier the Business Head for K12 unit at Zee Learn which includes Kidzee preschools and Mount Litera Zee Schools.

     

    On being promoted as CEO of Zee Learn Limited, Navneet Anhal said, “At Zee Learn we are focussed on improving Human Capital. We are optimistic about the future opportunities in the education sector in India and gearing up to meet expectations of all stakeholders associated with the sector.”

     

    Expressing his views on the new appointments, Aman Pal Singh, Head – HR said: “The demand for quality education is an important social reality today and Zee Learn is well poised to cater to this growing aspiration. We are confident that the new leadership team will drive the organisation to set new benchmarks in education in India.”

     

  • Cheil says its challenge is to leverage all available brand touchpoints and convert 'brand lovers' into 'brand buyers'

    Cheil bags Walt Disney Co, L’Oreal’s Casting Creme Gloss

    By A Correspondent

     

    Cheil Worldwide SW Asia is charting a new course with new business wins – The Walt Disney Company and L’Oreal Paris Casting Creme Gloss.

     

    Cheil’s Shopper Marketing and Digital capability clearly demonstrated next level thinking required for consumer engagement for both these brands. For L’Oreal Paris Casting Creme Gloss, Cheil will be creating unique Social + Shopper experiences around the L’Oreal My Girls Go Glam with Sonam campaign. As regards The Walt Disney Company, Cheil will be working across Disney brands including Disney Marvel, Disney Fashion Stations/Stores, Planes and the Disney Princess Academy.

     

    Hari Krishnan

    Confirming the news Hari Krishnan, COO Cheil Worldwide SW Asia, said, “These wins are testimony to Cheil’s integrated expertise which clearly demonstrates our palette which is far beyond advertising. The challenge is to leverage all available brand touchpoints and convert ‘brand lovers’ into ‘brand buyers’. Our approach is clearly positioned around engaging, interacting, understanding and delivering to the consumer. We believe that brands gain greater traction and loyalty from engagement and not just advertising.”

     

    Commenting on the win, John Koo, Managing Director, Cheil Worldwide SW Asia, said, “This a great start to 2013. Cheil has tremendous experience consumer and shopper engagement and I am delighted that we will be seen in a new avataar.”

     

  • Most shoppers can't live without their mobile device, show interviews carried out with 7,500+ consumers across the age group 18-64 in eight Draftfcb global benchmark markets, including India

    Draftfcb study confirms mobile’s rise as a potent medium

    By A Correspondent

     

    A report released by Draftfcb titled “The Mobile Shopper: A 2013 Draftfcb Global Shopper Snapshot,” confirms mobile’s march to dominance as a medium of choice for consumers. The report is the outcome of interviews carried out with 7,500+ consumers across the age group 18-64 in eight Draftfcb global benchmark markets, including the US, UK, Germany, Brazil, South Africa, Middle East (UAE and Saudi Arabia), India and China. The information collected shows that mobile has and will continue to have a profound impact on shoppers and shopping.

     

    The report looks at shopper behaviours connected to mobile devices, including but not limited to:

    Look for, receive, or use deals, offers, discounts or coupons

    Compare information other than price or store location

    Look for store locations and information

    Look for or receive reviews or advice from others

    Share opinions or write reviews

    Plan or organize shopping or ‘to do’ lists

    Track activity or redeem rewards in frequent shopper or loyalty programs

    Compare prices

    See what a product or offer looks like, including comparing.

     

    In addition, the report offers insight on shopper behaviours across seven major categories including grocery, apparel, health & beauty, casual dining, electronics, financial services, and insurance.

     

    The report notes that as one of the most highly adopted technologies of all time, mobile plays an important role in the evolution of shopping behavior. Shoppers worldwide are attached to their mobile devices for both emotional and functional reasons. The report further states that 72 percent of mobile shoppers indicate that they “can’t live without” their mobile device. As such, the mobile device is a shopping companion, and an indispensable resource and gateway to brands, ideas and retail.

     

    Mobile shopping prevalence in established markets like the US, Germany and UK is a strong global force, and in emerging markets like India, South Africa and China, mobile shopping shows the exuberance expected in markets where mobile technology has leap-frogged over more traditional internet service such as home-based online connectivity.

     

    Shifting Paradigms

    The report also notes how mobile shopping has impacted much of retail and brand marketing. By looking through the lens of human behavior rather than focusing primarily on technology, this global snapshot shows the “Now“ of mobile shopping. It is yet another strong nudge to marketers that the classic path to purchase has evolved often dramatically and will continue to do so in the future. From empowering a more male-centric vision of shopping as opposed to the female-centric traditional view of shopping, to other fundamental changes, this research offers marketers an additional glimpse of the future of shopping.

     

    “Consumers worldwide love their mobile phones. Mobile devices are an extension of the self, as both mind and body. Mobile is a global shopper lifestyle,” explained Janet Rose, PhD, SVP director of retail strategic planning at Draftfcb. “Mobile is often the first choice meta-retailer.”

     

    “This has huge implications for both brands and retailers,” said Debra Coughlin, global chief marketing officer of Draftfcb, who commissioned the study. “It means that retailers must step forward even more to deliver creative and satisfying multi-channel experiences. And, it means that brands have new opportunities to engage consumers in big ideas throughout the purchase journey.”

     

    Key Findings

    Globally, the mobile shopper is 25-34 years of age, with an average age of 33

    81% of people believe that mobile phones allow them to shop wherever they want around the clock, seven days per week

    Using a mobile phone to find a store location is more prevalent in the US than any other country

    73% of Brazilian mobile shoppers say that sharing a shopping experience while on their mobile phone is fun

    68% of mobile shoppers in Germany think that comparing prices on their mobile phones is effortless

    83% of mobile shoppers in South Africa say mobile phones eliminate the hassle of having to browse, shop or speak to salespeople in retail stores

    82% of mobile shoppers in the Middle East say that they’re always looking for new ways to use their mobile phone

    80% of mobile shoppers say that their mobile phone makes them feel like they’re always in the loop with friends and family

    61% of mobile shoppers in India are male, the largest shift from census in any market

     

  • The 360-degree brand and marketing campaign features themes of 'Personal Achievement' and 'Business Achievement' to connect with consumers & enterprise customers respectively

    Dell’s Inspiron ‘can do Kuchh Bhi’

    By A Correspondent

     

    At Dell, the sole purpose is to create great user experiences, where customers’ passion inspires the technology, which gives them the ‘Power to do More’. This was the thought that forms the basis or foundation of the ‘Achievement Campaign’. The integrated marketing campaign focuses on real customer experiences, highlighting how Dell enables customers to ‘achieve’ their personal and professional passion. The 360-degree brand and marketing campaign features themes of ‘Personal Achievement’ and ‘Business Achievement’ to connect with consumers & enterprise customers respectively. The campaign is an extension of our strategy to strengthen brand leadership in both the consumer and enterprise space.

     

    The Dell TVC has been conceptualised and developed by the Dell India team and Grey Worldwide, directed by Koushik Sarkar and Carlos Catalan (DOP). Amitabh Bhattacharya’s lyrics and Mikey McCleary’s music power the TVC. The TVC talks about how the youth of today have dreams bigger than a canvas can hold; they know no boundaries; have no fears and dream big. The TVC captures this spirit of conquering the world and making the world their stage.

     

    Ritu Gupta, Director, Marketing, Dell India said, “Inspiring customers by providing them with technology that gives them “the power to do more” has always been one of Dell’s biggest goals. Building an emotional connection between our customers and technology is integral to Dell’s branding strategy. It’s our customers’ passions that inspire our technology and their stories of success through our technology are our own achievement stories. Our new ‘Personal Achievement’ campaign emphasizes our belief that technology can help anyone realize their dreams and the new TV commercial is a reflection of this belief.”

     

    With the theme “I can do kuchh bhi”, the campaign sets out to celebrate triumphant journeys of the creative, motivated, free spirited youth, who are confident of achieving anything with the guiding hand of technology. From youngsters transforming a neighbourhood using their paint brush, to a girl honing her boxing skills, to a rock band nervously preparing for their first gig, the commercial depicts how people from varied backgrounds and interests are using the Dell Inspiron Notebooks as their partner in pursuit of their passion.

     

    Hari Krishnan, Vice President – South, Grey said, “This new campaign is based on stories of ‘Personal Achievement’. However, ‘Achievement’ in this context is not a measurable benchmark in that sense but a passionate pursuit of a personal goal. The youth are driven by various passions from social activism to music other mainstream or offbeat pursuits. Dell Inspiron is an enabler in all these stories of achievement, partnering them in their pursuit.”

     

    The commercial will be released on April 26th on all leading entertainment channels. The TVC will also debuted on Dell India Facebook and Twitter pages on April 25. It has been supported by a Twitter contest @Dell_IN. While the ‘AchievewithDell’ micro-site is for users to share stories on how they have used technology to achieve their dreams, the Twitter contest will invite users to share tweets which tell the story of their inspirations (be it people or things) who embody the spirit of #icanDOkuchbhi and their achievements. The winner will receive a Dell Inspiron laptop.

     

    The campaign is also supported by print. The print campaign was launched last month and it showcases stories of achievement by profiling youth and their passions. For the Print ads and on the digital front, stories of Priya’s passion for ‘Yoga’ and Aditya’s ‘Bike restoration’ journey were featured. Web videos were created and seeded on the platform of ‘Personal Achievement’ showcasing multiple stories of achievement on a special interactive microsite that was created to enable followers to share their stories of passion. In addition to this, through contextual targeting the brand is reaching out to forums, bloggers and influencer groups amongst youth across social media.

     

    Ram Jayaraman, Group Creative Director, Grey said, “Today, passion is power. The youth believe they’re invincible, but there’s a charming innocence in the way they wear this belief. Hopefully our film – with its lovely track – speaks not only of them, but for them too.”

     

    Credits:

    Agency: Grey

    Vice President  & Business Head: Hari Krishnan

    Creative: Ram Jayraman, Sham Ramachandran, George Sebastian

    Account Management: Amarendra Singh; Kevin Thomas

    Account Planning: Dheeraj Sinha; Neha Bansal

    Production House: Apostrophe Films

    Director: Kaushik Sarkar

    Producer: Hamesh

    Music: Mikey McCleary

     

  • Men's fashion brand Louis Philippe has announced the launch of its first fashion e-magazine called The Label

    Louis Philippe launches e-mag, The Label

    By A Correspondent

     

    Men’s fashion brand Louis Philippe has announced the launch of its first fashion e-magazine, called ‘The Label’, which aims to educate its consumer with the latest in fashion through the digital platform.

     

    “We, at Louis Philippe, have a vision of educating our consumers about the fine things of life and keeping them abreast of what is happening in their interest spaces. In order to do this, we felt the right medium would be the Internet, which is an ubiquitous part our consumer’s daily life. This was also corroborated by the increasing incidence of e-books and e-magazines amongst our target group. It was this learning that pushed Louis Philippe to launch TheLabel.in, a content vehicle for the brand to reach out and educate its audience. It is also in line with the brand’s vision of creating an interesting digital ecosystem to bring alive the brand in this space” said Jacob John, Brand Head, Louis Philippe.

     

    The Label is available on www.thelabel.in.

     

  • As Dream Theatre pushes its FIFA merchandise ahead of 2014's World Cup, CEO Jiggy George expounds on the group's ultimate TG – young adults and children

    Kids, youth want ‘quick & fast’ entertainment: Jiggy George

    By A Correspondent

     

    Next year is a big deal for football fans, one that comes every four years. It’s one of the sporting world’s biggest properties – the Football World Cup 2014. Dream Theatre Pvt Ltd, the Mumbai-based brand management and licensing enterprise in association with Pacific Licensing Studio (PLS), FIFA’s appointed licensing agent for South East Asia has announced the rollout of its licensed merchandise collection.

     

    To be targeted toward young adults and children across India, the merchandise range will include apparel, accessories, footwear, sporting goods; back-to-school supplies, stationery, home furnishing, eyewear and computer accessories among others.

     

    In conversation with MxMIndia, Jiggy George, CEO and Founder of Dream Theatre Pvt Ltd, shares his plans from the new initiative and dwells on the experiences that the users can take advantage of from the initiative in days to come.

     

    It seems the right time to be launching the merchandising collection, what with the World Cup in 2014. How would you describe this new foray by Dream Theatre in India?

    We at Dream Theatre are very keen to navigate more forms of licensing outside of pure entertainment licensing. Sports, celebrity, fashion and corporate are some of the licensing extensions that you would see in the coming months. The World Cup Football 2014 is a landmark event and we are so proud to be associated with the same.

     

    Is there a specific TG you’d be addressing through the new merchandising push in India?

    Yes, the merchandise will be targeted at young adults and kids of India.

     

    You would in a sense be competing with merchandise brands that are targeted towards popular sports such as cricket and hockey given that football is just about beginning to pick up in India. Are you optimistic about its popularity picking up among fans in India?

    It’s Zeitgeist – the sign of the times! Today, kids and youth of India are looking at “quick and fast” entertainment. The format of sports is transitioning from Test cricket to T20. We believe football, though still small, in context to cricket, has the pace and aspiration to be very popular in India.

     

    Are you considering partnering local football clubs from India? Have you made any headway on that front?

    The big lacuna in India for licensing is retail and today, it makes more commercial sense to use licensing for brands that have a pan-India appeal rather than regional clubs. It’s too early and we don’t believe we are ready to partner with Indian football clubs.

     

    Would you be engaging in a high-decibel pan-India marketing promotion for your new venture?

    We hope to have a good number of products in the market and there will be excitement closer to the event.

     

    What would be your emphasis on pushing your products through the digital route vis-a-vis traditional?

    Our focus will be to get the best-in-class licensees to launch high quality merchandise via traditional retail.

     

    Would you be looking at partnering competing sporting properties (cricket, hockey etc) to push your case in India?

    We have no plans yet. We will keep you posted.

     

  • Ant Farm has activated India's first premium audience network platform with a bouquet of publishers on board

    Rishi Khiani’s Ant Farm launches Fork Media

    By A Correspondent

     

    Ant Farm – an innovation sandbox that aims to create global brands ideated and built out of India – has announced the launch of its first venture in the advertising space, Fork Media. Founded by Samar Verma and Upen Roop Rai, both of whom recently stepped down from leadership positions at the Times Group, Fork Media offers advertisers innovative content-led marketing solutions, high engagement ad formats and exclusive access to the country’s leading publishers across the online, mobile and video platforms.

     

    “Our constant feedback from advertisers is that the typical ad formats prevalent on the web and mobile today are flawed. Users tend to tune out advertising; as a result click-through rates and engagement are trending downwards. We saw this as a great opportunity to create seamless, brand-led content propositions that give advertisers longer-term engagement with their target audience,” said Samar Verma, CEO & Founder, Fork Media.

     

    Upen Roop Rai, Managing Director & Co-Founder, Fork Media, said, “There is a genuine need to address challenges such as low benchmarks set on pricing, lack of innovation and broken ad formats. This is an exciting proposition for both the publisher for driving optimal revenue levels and the advertiser for creating longer-term engagement with its target consumer group. Our aim is to create meaningful, conversation-based advertising for premium brands. We have seen tremendous success in the past in creating synergies between brands and content, and we want to extend that philosophy at Fork.”

     

    Fork puts the brand before measurability and has created a unique index that helps advertisers reach out to their intended audience via the right publisher collaboration. It focuses on alternative revenue streams that can run parallel to the publisher’s existing monetization efforts. It has also created the biggest differentiator in the market with its core proposition – the content marketing arm Thinktank, which is the network’s in-house ideation, content creation and design cell.

     

    Even before the official launch, Fork has roped in clients such as HT Media, The India Today Group, The Hindu, and The Daily Mail. This collectively gives Fork a reach of over 25 million premium users across the online and mobile platforms. More publishers have signed on and official announcements will be made in the coming weeks.

     

    “When Samar first approached us with the Idea of Fork Media we immediately saw the potential. He has had one of the fastest growths in the online industry largely due to his disruptive ideas and aggressive approach to monetization. We are excited with the traction Fork has managed to gain in such a short period of time. It’s a winning proposition for any publisher or brand,” said Rishi Khiani, MD of Antfarm.

     

  • Citizen's association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market

    Citizen signs brand ambassador Kevin Pietersen

    By A Correspondent

     

    Citizen strengthens its commitment to India with their new brand ambassador Kevin Pietersen recently. Cricket is a celebrated sport across the world today and Citizen’s association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market.

     

    Katsusuke Tokura, MD, Citizen Watches (India) Pvt Ltd, said, “Citizen has always been associated with sports, personifying the spirit of sportsmanship, confidence and independence of the Eco drive collection. Citizen has always considered India as an important market. Our target-consumer in India is the ‘new rich young generation’ who is financially independent, style-conscious, as well as seeks real value and appreciates new technologies. Citizen has plans to bring out several contemporary designs year on year.”

     

    On the occasion, Kevin Pietersen said, “I am delighted to join as the new face of Citizen in India. Citizen has always had a strong association with sports in the past and I am greatly honoured to be a part of this great global brand.” He added, “Cricket is all about timing and only with timing does a cricketer fulfil his full potential. Citizen has also grown with time; I see my association with them noteworthy, as I see Citizen in me.”

     

  • The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to IAMAI's latest Digital Commerce report

    Digital commerce market to grow by 33%

    By A Correspondent

     

    The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to the latest Digital Commerce report by the Internet and Mobile Association of India (IAMAI) and IMRB International.

     

    Source: IAMAI-IMRB International

     

    The report finds that while Online Travel, which includes booking rail, air, bus tickets, hotel accommodations and tour packages comprised a majority 71 percent of the whole Digital-Commerce pie in 2012, E-Tailing, which includes purchases of various consumer products/ services such as electronics, apparels, footwear, jewellery, home & kitchen appliances, consumer durables, furnishings, constituted 16 percent of the overall share.

     

    Financial Services, which include services such as paying insurance premiums and renewals, paying utility and mobile bills, trading shares and securities amounted to 6 percent of the overall share. B2B and B2C Classifieds (jobs, matrimony, car, real estate etc.) contributed 5 percent, whereas other online services such as online entertainment ticketing, online food delivery, buying discounts/deals/vouchers etc. constituted 2 percent of the overall digital commerce market in 2012.

     

    Source: IAMAI-IMRB International

     

    According to the report, online travel industry has on an average grown by 32 percent from Rs 14,953 crore in 2009 to Rs 34,544 crore in 2012 and is estimated to grow by another 30 percent and be valued at Rs 44,907 crore by the end of December 2013. The E-Tailing category has grown from Rs 1,550 crore in the year 2009 to Rs 6,454 crore in year 2012. This category is estimated to grow by 55 percent and cross 10,000 crore by the end of 2013.

     

    Financial services market was valued at Rs 2,886 crore in 2012 and is expected to grow by 25 percent and reach to Rs 3,607 crore by the end of year 2013. According to the report, Classifieds market has seen a significant growth and has reached Rs 2,354 crore in 2012. Classifieds as a category has grown with a CAGR of 45 percent growth from 2009 and is expected to grow by another 30 percent to Rs 3,061 crore by 2013.