MxMIndia

Category: MARKETING

  • Instrumental in building the Branded Content and Content Marketing advertising vertical

    At Mates: Enter: Kumar Siddharath, Exit: Sooraj Bhalla

    By Our Staff

     

    Kumar Siddharath
    Kumar Siddharath

    Madison Media has just announced that the agency has appointed Kumar Siddharath to lead its entertainment unit, Mates. Mates will be integrated within Madison Media and will focus on brand solutions including in-film associations, celebrity associations, and other ancillary services related to entertainment, content and branding. Siddharath will report to Vikram Sakhuja. Former Founder & CEO of Mates, Sooraj Bhalla has decided to pursue other interests.

     

    Bhalla was responsible for steering the company towards gaining industry leadership position and post his 17-year journey with the organisation, he sets to complete his term on December 3, 2021.

     

    Having started his career as an assistant director to Rajkumar Santoshi, Bhall worked on blockbuster projects like Andaz Apna, Damini, Ghatak and Barsaat. Further, he was Executive Producer of Hindi feature film – Shararat starring Abhishek Bachchan, Amrish Puri etc. After procuring prolific experience in content production and direction, his first independent venture – TeamWorks -was bought out by Balsara to create Mates.

     

    Sooraj Bhalla
    Sooraj Bhalla

    Said Bhalla: “So far, my focus has been to work towards driving impact for clients and touch an emotive chord with consumers with the power of content and communication. In this next chapter of my professional life, I am looking forward to taking these years of rewarding experience with Mates and continue delivering value through the various channels of communication in the content space,”

     

    With over 14 years of experience, Siddharath has worked with companies like Endemol, UTV, Viacom 18, Reliance Broadcast Network, Optimystix Entertainment, and other productions houses where he has produced big shows including Roadies and created AFPs for brands like  HUL, Hero, Idea and Woodland amongst other brands.

     

    Said Sakhuja: “I am excited to have Siddharath join our team and provide our clients’ brands content solutions and further strengthen our Madison Media offering, all under one roof.”

     

    Added Siddharath on joining Mates, “I am excited to join Madison and look forward to creating a lot of interesting brand solutions that help our premium roster of clients create magic and meet their business goals.”

     

  • Will drop warrior NFT of Yuvraj priced at $40 each

    Yuvraj Singh launches NFT collection with Colexion

    By Our Staff

     

    After launching NFTs of various celebrities from the art and sports fraternity, Colexion has come up with an NFT drop of Yuvraj Singh. With his very own digital avatar in metaverse, the cricketer has entered into the digital space with the launch of non-fungible tokens dedicated to his fans.

     

    Said Abhay Aggrawal, the CEO of Colexion: “The premium NFT collection of Yuvraj Singh will be an opportunity for the fans to engage with their all-time favourite star. We’ll launch an autographed cricket bat along with a 3D statue of the cricketer, providing an exclusive opportunity to fans to own his digital collectibles. Colexion enables fans to witness this historic event and become a part of this massive revolution. We are creating interesting digital spaces for him to engage with his fans who will also be now able to ‘own’ special moments of his career.”

     

    Added Bibin Babu, Co-Founder of Colexion: “We are focusing on creating a robust NFT ecosystem through premium NFT collection and play-to-earn NFT games. So while we believe in making NFTs accessible to everyone in the world, we also want to ensure a wholesome and transparent ecosystem. This I hope will make us a trustworthy brand and also inspire more celebrities to align with us as their active involvement makes a huge difference in the world of NFTs.”

     

  • The film is devoted to all individuals who have suffered at work due to Covid-19

    Enormous creates an epic Christmas tale for Winkies

    By Our Staff

     

    Enormous Brands has launched a three-minute film for Winkies Cakes and Pastries. The film is devoted to all individuals who have suffered at work due to Covid-19. #BoroDinBoroMonn which is about sharing joy and cheer during Christmas, is also the essence of the brand, notes a communique.

     

    Commenting on the film, Rahul Deb Saha, Brand Manager, Switzindia said, “We wanted to make a Christmas film to honour all of the people that cheered us up during the pandemic, and Enormous came up with the appropriate animation film for us. The movie demonstrates how Covid-19 affected small business owners, but that as things began to normalise, they were able to celebrate the holiday season. It’s part of a wider idea known as Boro Din, Boro Monn, which is about sharing joy and happiness throughout the holidays and is also the brand’s soul.”

     

    Added Ashish Khazanchi, Managing Partner, Enormous: “Since the outbreak of Covid-19, the way we celebrate holidays has drastically changed, and small businesses have been among the hardest hit by the pandemic. We thought of dedicating a Christmas film for Winkies to the people whose lives were impacted by the epidemic and to all those who helped them get through it when we were producing it. We are ecstatic to be able to conceptualise this film, and we hope to provide joy and happiness this holiday season, as well as hope and optimism for 2022.”

     

  • Encourages consumers to spread love this Christmas

    Nutella introduces #NutellaWithLove campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Nutella (@nutellaindia)

    Nutella has launched #NutellaWithLove campaign. The brand unveils actor Ranveer Singh as the Secret Santa in the campaign.

     

    Speaking about the campaign, Zoher Kapuswala, Brand Head- Nutella India said: “Nutella is one of the most loved brands by consumers worldwide as well as in India. The campaign #NutellaWithLove intends to inspire Nutella fans to create and share their personalized Nutella Christmas wishes with friends and family, making the celebrations perfect. We as a brand believes in encouraging Nutella fans to continue sharing their love for Nutella in different ways and forms and this campaign enables us to provide a unique Nutella experience to our consumers.”

     

  • The music video conceptualized by ad agency Flamingo Digital

    Furo Sports shoes unveiled a new generation ad campaign

    By Our Staff

     

    Furo Sports, the sports footwear brand of Leayan Global Private Limited, has launched a new ad campaign. The music video is conceptualised by ad agency Flamingo Digital.

     

    Expressing his views on launch of this campaign, Rahul Sharma, General Manager – Marketing, said: “The new ad campaign strategy is designed to focus on product credibility, reshaped brand appeal, and consumer experience through stunning visuals and catchy song , which has high level of remembrance and also accentuates our brand‘s tagline “Got Furo Got Grip” which encompasses the focus of our brand and enables us to showcase the breadth and depth of the company’s motto.”

     

     

  • To drive an educative series against air pollution and Covid-19

    O2 Cure launches awareness campaign

    By Our Staff

     

    O2 Cure of Zeco Aircon Limited, manufacturer of HVAC and air purification products, has launched the #BreatheSafewithO2Cure campaign.

     

    Commenting on the campaign, Kartik Singhal, Founder of O2 Cure & Director Zecon Aircon Limited said: “Combating air pollution has become the need of the hour, with AQI falling under hazardous parameters every year. However, it is no longer a seasonal problem. With increasing fatalities- and lifespan declining due to the pandemic and pollution, it has become imperative to sensitize people about the importance of breathing clean and pollution-free air. #BreatheSafewithO2Cure will help not just to identify pollutants but also our alarming vulnerabilities- along with spreading awareness around preventive measures.”

     

  • Orchestrates an ORM-first Christmas campaign

    Tata Sky Binge collaborates with Twitter

    By Our Staff

     

    Tata Sky Binge interacted with Twitterati with the aim of #SpreadingJoy through their Christmas ORM campaign. Within a span of a month, the brand responded to 500+ tweets by people from across the country, expressing gratitude and spreading joy & positivity.

     

    Commenting on the campaign, Angad Singh Manchanda, Co-founder & CEO, Chimp&z Inc said, “We conceptualized this campaign to bring joy to the world through meaningful, appreciative, and gratitude-filled Tweet responses. The campaign was heavy on ORM and our team pulled it off brilliantly. It was designed with only one aim – to spread the Christmas cheer!”

     

  • In collaboration with Professional Management Group and Madison Media Ace

    PKL appoints Dhani as Strategic Timeout Partner

    By Our Staff

     

    On the eve of the launch of its 8th season, Vivo PKL has roped in Dhani App as its Strategic Timeout Partner in collaboration with Professional Management Group (PMG) and Madison Media Ace.

     

    Said Ankit Banga, CMO, Dhani: “Getting to be a part of a homegrown sport that brings the entire country together is truly exciting for us at Dhani. Since, a majority of our customers also stem from the heartland and other smaller pockets of India, we believe it is a great FIT for us. Also, it resonates fantastically with our product proposition of giving our customers a timeout from making full payments by splitting their transaction into 3 interest-free parts.”

     

    Added Vandana Ramkrishna, COO, Madison Media Ace: “Dhani – OneFreedom Card is a first kind of a product and needed a unique way to drive benefits of the product beyond standard Inventory buys. We leveraged PMG’s expertise to get the STO created for the first time ever on Kabaddi for Dhani to help bring out the brand benefits seamlessly. Kabaddi as a sport, has significant unique viewers and driving visibility through both on-air and on-ground will not only help Dhani garner incremental audiences, but would also driver significant business results.”

     

  • OTG = Oven Toaster Griller

    Borosil launches new campaign for OTG

    By Our Staff

     

    Borosil Ltd has launched a new ad campaign for its Oven Toaster Griller range. The TVC will be aired on popular channels across the country, in different languages.

     

    Said Barnali Shankar, Sr General Manager, Marketing, Consumer Products, Borosil Ltd. said, “We are proud to have our OTG range out there for our consumers. The high quality of our products is what we abide by and the satisfaction of our consumer base pushes us to come out with newer, better appliances. Our new TVC highlights the OTG which allows you to make any desired meal and enjoy the best performance, firsthand.”

     

  • Features host of celebrities like Jim Sarbh, Dia Mirza, Tarun Tahiliani, Sanjay Puri

    Obeetee Carpets launches ‘Add Life To Your Home’ campaign

    By Our Staff

     

    Obeetee Carpets has launched a campaign to showcase its products with a tagline ‘Add Life To Your Home’. The campaign features Jim Sarbh, Dia Mirza, Tarun Tahiliani, Sanjay Puri, and Amaan Ali Bangash and Ayaan Ali Bangash, highlighting how Obeetee carpets are for every home.

     

    Talking about the campaign, Angelique Dhama, Chief Executive Officer (CEO), Obeetee Retail, said:  “We are thrilled to announce our debut digital campaign. It is the little things that truly add meaning and value to the monotony of everyday life and Obeetee helps you do that.”

     

  • The campaign has been conceptualised and executed by FoxyMoron

    Burger King unveils campaign for Sober Whopper

    By Our Staff

     

    Burger King has launched a new year campaign for its limited edition whopper. The #Sober Whopper, a juicy, cheesy, flame grilled double patty Whopper has been specially curated for guests to enjoy the first-hand experience of 1st Jan. The campaign has been conceptualised and executed by FoxyMoron.

     

    Speaking about the campaign, Kapil Grover, Chief Marketing Officer said: “Our strategy is to constantly hack contemporary moments and culture. After a successful Cricket Hack campaign, we are back with yet another Topical Campaign called #SoberWhopper. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their New Year on a Whopper Note. Besides increasing brand salience & consumer engagement, the campaign also allows us to bring a limited time Whopper exclusively available on our BK App. #SoberWhopper can be ordered via the BK App or earned Free by tagging us on social media. Our last campaign of 2021 wishes all our guests and everyone a safe and a very happy new year.”

     

    Adding to the same, Pratik Gupta, Co-Founder Zoo Media & FoxyMoron said: “Burger King as a brand has a unique way of connecting with its TG of GenZ and Millennials. While most brands focus on bringing in the New Year, Burger King in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic is over, and all you want is great food!”

     

  • Nouriture cattle feed brand of Anmol Feeds has announced actor Pankaj Tripathi

    Pankaj Tripathi to endorse cattle feed

    By Our Staff

     

    Nouriture cattle feed brand of Anmol Feeds has announced actor Pankaj Tripathi as its first brand ambassador for a TVC. The aim is to change perceptions of its range of products through its positioning of ‘Sirf chusti nahi, pushti bhi’. The creative agency handling the campaign is Shreyansh Innovations.

     

    Speaking on the campaign Amit Saraogi, Managing Director, Anmol Feeds, said: “We wanted to create a high recall for our cattle feed brand, Nouriture Godhenu Gold, and our superlative product deserved a brand ambassador like Mr. Pankaj Tripathi who has a unique appeal across the country with his own inimitable style. He is an energetic and versatile actor with a rich legacy of work. Pankaj’s common man personality resonates with our brand values, and we believe the association will go a long way in not only achieving the desired top-of-the-mind brand recall but also in bringing about a paradigm shift in farmer behaviour towards the right feed. Our campaign aims to educate and inform the farmers about why they need the right cattle feed for better yield. We hope the words, Sirf chusti nahi, pushti bhi is embedded in the minds of every farmer and stays for a long time.”