MxMIndia

Category: MARKETING

  • To create richer experiences for customers

    Mirum bags marketing automation mandate for GRT Jewellers

    By Our Staff

     

    Mirum India has bagged the Marketing Automation mandate for jewellery brand – G R Thanga Maligai, popularly known as GRT Jewellers.

     

    Said G R ‘Ananth’ Ananthapadmanabhan – Managing Director, GRT Jewellers: “At GRT Jewellers, we have built deep relationships with our customers that span over decades and generations. We believe that Mirum’s expertise and platform understanding will help us further in creating richer experiences for all our customers.”

     

    Added Hareesh Tibrewala, Joint CEO, Mirum India: “As a consumer-centric brand, GRT Jewellers wants to engage with their consumer base using relevant, contextual, and personalised communication across all digital channels, such as email, SMS, social channels, mobile, etc. Mirum is very excited to work with one of the most trusted jewellery brands in the country. With our experience of over a decade and successfully implementing 120+ marketing cloud stack projects, we are confident of delivering the best-in-class and integrated solution for GRT Jewellers.”

     

  • To pursue an aggressive expansion plan for Esprit watches in India

    Ananya Pandey signed brand ambassador for Esprit

    By Our Staff

     

    Watch brand Esprit has appointed actor Ananya Pandey as its brand ambassador via its India partner, the AP Group.

     

    Said AP Group Managing Director Hamza Patel: “We have noticed that the Indian customer buying behaviour is not as it was a decade back. Indian customers are always looking for new trends and designs, but now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit watches, we chose Ananya Pandey to endorse Esprit Watches. Ananya is perfect to promote Esprit watches as she is just not a celebrity, but a successful young woman, who connects the millennial and Gen Z to the upcoming fashion trends through her style sense. She will be promoting our new collection of watches specially tailored as per the need of Indian customers and are priced attractively between Rs.8000 – Rs.10000.”

     

  • To boost technology, employment opportunities between India and Australia

    Brett Lee appointed brand ambassador of Phoenix Business Advisory

    By Our Staff

     

    In an endeavour to enable Indian businesses to expand into Australia, Phoenix Business Advisory has announced a strategic partnership with former Australian pacer Brett Lee.

     

    Said M P Singh, CEO, Phoenix Business Advisory and an Australian citizen with roots in India, said: “We are thrilled to have Brett Lee as our Brand Ambassador to spearhead our new campaigns of ‘Make Australia your 2nd Home’. Australia’s robust economy and business policies have attracted millionaires from all over the world, and more than six lakh Indians already consider it as their second home.”

     

     

  • Deal includes licensing agreement for UFC-Branded portfolio of time-keeping products

    UFC martial arts and Timex enter global partnership

    By Our Staff

     

    UFC mixed martial arts organization and Timex have announced a major global sponsorship and licensing partnership that provides an ideal marketing opportunity for each brand to reach more fans and consumers.

     

    Timex will become an ‘Official Licensing Partner of UFC’ and will offer a wide variety of UFC-branded products, including wristwatches, health and fitness tracking-enabled watches, watch straps, clocks, and more.  Each piece will be made with the same craftsmanship, quality, and innovative design that has made Timex the most famous watch brand in the world.

     

    Said UFC President Dana White: “Every fight fan knows the importance of time and clock management in this sport. Every second counts, and the ticking clock adds to the drama and the fun of a great UFC fight.  Now Timex is going to be associated with UFC’s biggest moments as they’re broadcast around the world.  Timex is an iconic brand, and we’re looking forward to having them as an official UFC partner.”

     

    Added Tobias Reiss-Schmidt, President & Chief Executive Officer of Timex Group.”We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and tenacity of both brands. The undisputed leader in combat sports, UFC has built a lasting, recognized legacy. As the official Timekeeper and Watch partner of UFC, we can’t wait to deliver iconic products that speak to the unique and diverse global UFC fanbase and celebrates UFC’s biggest moments.”

     

     

  • Felicitate truck drivers who risked their lives during Covid

    TV9 & Shriram Transport Finance Company celebrate ‘Highway Heroes’

    By Our Staff

     

    TV9 Network, in partnership with Shriram Transport Finance Company (STFC) Ltd. and Apollo Hospitals. announced ‘Highway Heroes’ felicitating truck drivers who stood rock solid through Covid-19.

     

    Commenting on the success this social campaign received, Barun Das, CEO, TV9 Network, said: “The pandemic has been a great learning for all of us. We are conscious of our responsibility as the #1 News Network. We realised that with great power comes great responsibility and we decided that we will remain true to our core which is to be of service to the public. We, therefore, decided to raise pertinent questions, and also address issues that needed to be discussed, hence was born ‘Highway Heroes’.”

     

    Added Umesh Revankar, Vice Chairman, Shriram Transport Finance Company: “As India emerges from the shadows of the pandemic, it is time to acknowledge the foot soldiers who kept the country on the move in face of sheer adversity. That’s why we thought that vaccinating truck drivers was the best possible way to salute their spirit and create awareness among this important segment of the transportation community against any vaccine hesitancy.”

     

    Said S Balamurugan, Lead CSR, STFC: “We, at STFC, believe that support and care can transform their lives. Our endeavour is to provide continuous support to our partners, while, also focusing on their well-being. Since one’s health plays an important role in one’s wellbeing, we have been conducting medical check-ups for drivers and their families. The vaccination drive is a natural extension of our current focus on the well-being of truck drivers.”

     

  • To outsource all delivery tasks to Swiggy Genie this Christmas

    Swiggy Genie & Dentsu Webchutney to deliver gifts like Santa

    By Our Staff

     

    Dentsu Webchutney has launched the #SantaOpenToWork campaign for Swiggy Genie. It depicts how gift-givers can outsource all their delivery tasks to Swiggy Genie this Christmas, just the way Santa is.

     

    Said Sneha John, Director- Marketing, Swiggy: “We wanted to remind Swiggy users and non-users alike that they can depend on Swiggy Genie to take care of gift deliveries and other chores this Christmas season. The #SantaOpenToWork campaign does just that, with some Christmas cheer and smart humour.”

     

    Added Sanket Audhi, Creative Director, Dentsu Webchutney: “Our starting point was quite simple: if Swiggy Genie is taking over deliveries, what will Santa Claus do? But we knew we had a winner when we thought of crafting the entire campaign around the #OpenToWork feature, which has become an instantly recognisable mnemonic. I hope people have as much fun watching the campaign as we had creating it.”

     

  • Through the influencer campaign, Iodex aims to reach 10Mn people

    Iodex ropes in Bani J & Sunil Chhetri  for campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by ⚡LadyRocknRolla (@banij)

    Iodex Balm, from the house of GSK Consumer Healthcare, has rolled out its Instagram Influencer campaign with Bani J and Sunil Chhetri amongst others to launch ‘Iodex Rapid Action Spray’, a body pain relief solution for consumers.

     

    Through its communication, the brand celebrates stories of #Himmat of people who have made a mark in their field with determination and courage. And highlights those moments of musculoskeletal pain, which are frequently encountered during day to day physical activities.

     

    Eighteen influencers including eminent personalities such as Sunil Chhetri and Bani J will be posting 50 content pieces, which will be reaching out to an audience of over 10 Mn.

     

    Said Anurita Chopra, Head Of Marketing, India Sub Continent, GSK Consumer Healthcare: “Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs. With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”

     

  • For mass visibility and track effectiveness by mapping coordinates of the sites to the orders

    Havas Tribes rolls out OOH campaign for Swiggy Instamart

    By Our Staff

     

    Havas Media Tribes, the strategic partnership between Havas Media Group India and the Tribes Group, has rolled out a high decibel OOH campaign for Swiggy Instamar, a longstanding client of Havas Media Group.

     

    Said Ashish Lingamneni, Head of Brand, Swiggy: “With Instamart now present in 19 cities, the overwhelming response we are receiving for this instant grocery delivery service is a testament to our mission to bring unparalleled convenience to our consumers. As part of our 360-degree marketing campaign, we used OOH as a key lever to promote Swiggy Instamart’s proposition. Havas Media Tribes has been instrumental in identifying the right locations across cities while maximising our reach and visibility. We have received a lot of positive response for this campaign”

     

    Added Gour Gupta, CEO & MD, Tribes Group: “The strategic alliance with Havas Media Group India is an exciting partnership that gives us an opportunity to create meaningful campaigns for marquee clients in this competitive environment. The objective of this campaign is not just mass visibility but also tracking the effectiveness by mapping the coordinates of the sites to the orders received in that region. We created a plan basis Instamart’s serviceability area, wherein the coordinates of each site were checked and selected precisely. The execution by the team was seamless and was no mean feat, given the logistical challenges involved.”

     

    Said Saurabh Jain, Managing Partner – South, Havas Media said: “The Havas Media Group and Tribes strategic alliance reinforces Havas’s operating system of MX, that empowers our clients with tools to build more meaningful media experiences. For a disruptor brand like Swiggy, we had to take the high road, a category leadership stance in the post-lockdown world, by launching this high-impact and meaningful OOH campaign.”

     

     

  • Redefines 'boldness' with brand ambassador Kartik Aaryan

    Wunderman Thompson launches new TVC for Doritos

    By Our Staff

     

    Doritos Chips has released a television commercial featuring brand ambassador Kartik Aaryan. The new campaign showcases ‘bold self-expression’ with tagline ‘For The Bold’.

     

    Said Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India: “At Doritos, we believe that today’s generation exemplifies bold self-expression like no other, and we aim to put this attitude at the heart of everything that we do. This campaign not just epitomizes this belief, but is also fun, fresh, and larger than life. We are confident that this new campaign will connect with the audience and encourage them to express themselves, in their own bold ways.”

     

    Discussing the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, added: “With the tooth-rattling loud crunch of Doritos, we salute the courageous personality of the bold tribe. As the tagline “For the Bold” suggests, Doritos enables you to be you. Bite into Doritos along with Kartik and hear the loud satisfying crunch of this intensely flavoured corn chip as you enjoy this new campaign from the brand.”

     

  • Aims to change the narrative for a 'woke' audience

    Randeep Hooda promotes fragrances of Villain Lifestyle

    By Our Staff

     

    Men’s fragrance brand Villain Lifestyle, part of Mensa Brands, has launched its latest digital campaign #DeoNahiVillain with Randeep Hooda. Villain through this campaign aims to change the narrative for a ‘woke’ audience and encourage the proper use of fine fragrances.

     

    Commenting on the new campaign, Ananth Narayanan, Founder & CEO- Mensa Brands said: “Villain stands for being unapologetic, and we are happy to be showcasing this with Randeep Hooda’s no-holds-barred persona. The brand is already one of the fastest growing men’s fragrance brands in the country and we are looking forward to changing the conversation on fine fragrance usage throughthe #DeoNahiVillain campaign.”

     

     

  • Onboards as Strategic Communication Partner

    Tute Consult stitches partnership with Cloud Tailor

    By Our Staff

     

    Integrated marketing and communications firm Tute Consult has won the communication mandate for Cloud Tailor, a women’s wear space that aims at providing a digital solution to an offline tailoring problem.

     

    Susmitha Lakkakula
    Susmitha Lakkakula

    Speaking on the partnership, Susmitha Lakkakula, Founder, Cloud Tailor, said: “The women’s wear industry is one of the fastest growing segments globally, thanks to the insurgence of private and local labels that have flourished in the recent years. But, the estimates of the personalized fashion industry is not accounted for due to it being a fragmented industry. With this thought in mind, in being the ‘One Stop Shop’ for all personalised fashion choices for global women, we aim at simplifying and enhancing the overall experience in the women’s wear segment. We live by our tagline ‘You Design, We Stitch’ that helps us in keeping our customers at the pedestal of all our business goals and objectives.

     

    Komal Lath
    Komal Lath

    Added Komal Lath, Founder, Tute Consult: “We are ecstatic to lead the communications mandate for a D2C brand like Cloud Tailor which has the potential to become a unicorn and to rise ahead in terms of growth strategy. A new age brand like Cloud Tailor that allows us to strengthen our forte, adapt newer strategies and reinvent ourselves. We are looking forward to a great partnership.”

     

  • To promote product for wedding season

    Madhuri Dixit face of Ram Bandhu Pickle & Papad

    By Our Staff

     

    FMCG company Empire Spices & Foods Limited (ESFL) has launched a new TVC to promote Ram Bandhu Pickle & Papad positioning its products for the big Indian wedding feast. Madhuri Dixit-Nene has been roped in as brand ambassador.

     

    Said Umesh Rathi, Managing Director, ESFL: “The humble Indian pickle and papad is present in most Indian homes and has a very interesting story to tell about its origin, its variations, the significance of the ingredients used to make it and of course its quintessential presence in all Indian meals. This has inspired us to innovate in terms of product quality, variants and other aspects for our pickle and papad categories.”

     

    Added Bhanudas Gundkar, Marketing Head of the company: “For years, we have established our brand, and now we are attaining new heights with the face of our brand Madhuri Dixit-Nene who has stood the test of time in the past 30 years just like us. Our presence is spreading across India and this campaign will help our brand connect better with the users in both urban and rural areas.”