MxMIndia

Category: MARKETING

  • Campaigns for Luminous Technologies

    Sachin Tendulkar has a special message for World Environment Day

    By Our Staff

     

    Luminous Power Technologies has launched a campaign for World Environment Day with a special message global restoration. The campaign is conceptualized by AutumnGrey and has the voice over by Sachin Tendulkar urging viewers to begin a journey of rebuilding the world. The #ShuruvaatEkNayiDuniyaKi initiative emphasises use of sustainable energy with its Solar range and energy efficient appliances.

     

    Said Sachin Bhalla, Sr. Vice President, Luminous Power Technologies: “At Luminous, we pride ourselves in creating sustainable solutions like Solar, energy-efficient fans, and LED bulbs. The occasion of World Environment Day gave us the opportunity to repledge our commitment into fighting climate change. And with that, asking our consumers to join us in the mission of #GlobalRestoration.”

     

    Added Swati Balani, Executive Creative Director : “With these thought-provoking words narrated by Sachin, we want to remind our audiences how a new sustainable world is within our reach. While the conversations about climate change seem overwhelming to many, we show our audience how small actions by you and me are all what it takes to restore the world!”

     

  • Socially responsible Initiative #NurtureNature on World Environment Day

    HDFC Mutual Fund campaigns for planting trees

    By Our Staff

     

    HDFC Mutual Fund (HDFC MF) has initiated a socially responsible campaign #NurtureNature to plant a tree on behalf of investors who register for a Systematic Investment Plan (SIP) between 31 May – 4 June, 2021. HDFC MF has associated with Grow-Trees.com dedicated to the cause of planting trees, for this innovative social cause.

     

    HDFC MF will have a sapling planted on investor’s behalf, for registering an SIP through digital / online modes only with a minimum of Rs. 1000 per month, for a tenure of at least 3-years in an equity-oriented scheme (excluding arbitrage and index funds) in both regular and direct plans. After a period of 3-months post the date of registration, a tree will be planted on behalf of the investor and the investor will receive an eCertificate from HDFC MF.

     

    Commenting on this socially responsible initiative, Navneet Munot, MD & CEO, HDFC Asset Management Co. Ltd. said, “Our #NurtureNature initiative of planting trees on behalf of investors’ commencing SIPs is aimed at helping investors create wealth while contributing to a greener future. We also want to encourage digital on-boarding which brings convenience to investors while supporting the environment.”

     

    Added Bikrant Tiwary, CEO Grow-Trees.com said “Grow-Trees is delighted to be associated with HDFC MF for planting trees in India. It’s time that we realise our responsibilities and give back to nature what we took. We hope that with this initiative, we are able to bridge the gap a little.”

     

  • To feature in marketing campaigns for upcoming Y-Series devices

    Sara Ali Khan to be style icon for Vivo Y-Series

    By Our Staff

     

    Smartphone brand Vivo has onboarded actor Sara Ali Khan as it’s ‘Chief Style Icon” for its upcoming Y-Series smartphones. As part of the association, Khan will be seen across the marketing campaign of upcoming stylish Y series smartphones, starting from Y73.

     

    Said Nipun Marya, Director-Brand Strategy, Vivo India: “We are excited to have Sara Ali Khan on board for the upcoming Y-Series range. Working with her in the past has brought the desired style statement for our design centric series. At vivo, our focus is always to meet the evolving consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Associating with a style icon will help deliver the key focused message for the upcoming Y-Series smartphones.”

     

  •  On wildlife trafficking and endangered species

    Ogilvy observes World Environment Day with two campaigns

    By Our Staff

     

    Ogilvy launched two digital campaigns for United Nations Environment Programme (UNEP).  The two digital campaigns on Wildlife Trafficking were released on World Environment Day.

     

    Conceptualised by Ogilvy for UNEP in association with WCCB (Wildlife Crime Control Bureau), MoEFCC (Ministry of Environment Forest & Climate Change), and TRAFFIC, this campaign was released on World Environment Day, by Prakash Keshav Javadekar, Minister of Environment, Forest and Climate Change. Javadekar unveiled two campaigns titled, ‘Not Your Medicine’ & ‘#SadEmojis’.

    Said Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The first campaign #NotYourMedicine highlights the plight of trafficked wildlife species suffering in the name of fake remedies even today. The second one – #SadEmojis, is a digital campaign wherein we launch a new set of sad emojis of endangered species, through which we aim to spread awareness with every single social conversation.”

     

    Added Atul Bagai, Country Head, United Nations Environment Programme: “India Office, reiterated that “The COVID -19 pandemic has been a wake-up call to the human race to respect nature and to learn to coexist. Illegal wildlife trade is the fourth largest global crime. It is driven by demand for trophies, fashion accessories, exquisite cuisine, exotic pets and products based on cultural/ superstitious beliefs. One of the main reasons for illegal poaching and trade is their unsubstantiated use in traditional medicines. In building back better, we need to remember that these species, traded illegally for false remedies is one of the most serious threats to the existence of wildlife are- Not your medicine!”

     

  • To reinforces India’s preference for network quality

    Taproot Dentsu films campaign for Airtel

    By Our Staff

     

    Bharti Airtel has rolled out a brand new brand campaign to showcase the disproportionate customer preference for its world-class network and differentiated services. The campaign has been conceived by Taproot Dentsu.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel: “We have one and only one guiding principle – customer obsession. And it’s gratifying to see customers reward Airtel for constantly listening to them and innovating to serve them even better, especially at a time when the pandemic has redefined the normal. Today, Airtel has the highest number of active mobile subscribers in India and more importantly we believe we are leading in the hearts of customers.”

     

    Commenting on the film, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “When it comes to India’s telco of choice, winds of change have been brewing slowly, steadily and surely. And today, Airtel’s numbers are doing the talking. Our campaign is a reflection of this simple truth, told simply.”

     

  • It’s titled #MazbootiBemisaal

    Relaxo launches campaign with Salman Khan

    By Our Staff

     

    Footwear brand Relaxo has returned to television advertising with actor Salman Khan playing the protagonist in the new television ad campaign #MazbootiBemisaal.

     

    Commenting on the new campaign, Gaurav Dua, Executive Director – Sales & Marketing of the brand said: “Relaxo is a household name today. With his mass appeal megastar Salman Khan resonates well with our brand ethos and is most suited to convey the brand USP of ‘Mazbooti Bemisaal’.

     

  • Launches #ZarooriHaiKya campaign

    Rapido asks people to step out only if necessary

    By Our Staff

     

    Rapido, the bike taxi platform, has announced the launch of its new digital marketing campaign titled #ZarooriHaiKya. The campaign aims to drive awareness on how essential services like home deliveries, ride-sharing and home services should be used responsibly in the pandemic

     

    Announcing the campaign, Amit Verma, Head of Marketing, Rapido, said, “The idea to do such a responsible marketing campaign stemmed from the consumer behavior seen across the country during the pandemic. Accelerating our delivery service or promoting our bike taxi services may be beneficial to us, but at Rapido, we also feel responsible for the lives of our Captains and essential delivery partners. As the nation prepares for unlock, we want to urge everyone to act responsibly and think about the frontline warriors. Through #ZarooriHaiKya, we would like to plead to the sensibilities of our users to not book that ride, to not ask your friend to deliver that item, to not call home services guys to fix a thing that you do not need at the moment, and thereby saving someone’s life.”

     

    The campaign and storyline were conceptualized in-house and the script was written by Enormous Brands.

     

  • Onboards as brand ambassador

    Milind Soman collaborates with Redcliffe Life Diagnostics

    By Our Staff

     

    Milind Soman
    Milind Soman

    Redcliffe Life Diagnostics has announced a collaboration with former model Milind Soman. The association aims at creating awareness among the people regarding the importance of health check-ups for the diagnosis and treatment of ailments.

     

    Said Dheeraj Jain, Founder of Redcliffe Life Diagnostics: “We are really delighted to have Milind Soman on board, he is a true ambassador and advocate of healthy living. He can be a great stimulus to encourage people to get routine health check-ups done on a regular basis. Covid-19 has exponentially pushed health consciousness, but still there is an aversion towards getting tested. People associate getting tested with being ill or sick, and this is the myth we want to break with Milind on board. One proper health check-up at any of our centers covers around 100+ tests on an individual, and the easy to interpret reports give the individual key health check-points, which can  help in diagnosing and treating serious diseases on time.”

     

  • Will be brand ambassador for another 3 years

    Viral Kohli extends deal with Amaze Batteries

    By Our Staff

     

    Amaze, the inverter and inverter battery brand, has extended its endorsement deal with Virat Kohli for another three years. Kohli has been associated with the company since its inception in 2018 and has been the face of Amaze. As part of the deal, Virat Kohli will feature in all print and electronic media advertisements for the brand.

     

    Talking about the contract extension, Rajesh Kalra, Head of Sales, Amaze said: “We are delighted to extend our collaboration with one of the greatest batsmen in the world, Virat Kohli. He has always brought a deeper consumer connect to the brand and we hope to seek exemplary success together”.

     

    Added Vipul Sabharwal, Managing Director: “At Amaze, our commitment towards delivering the best, resonates with Virat’s superb performance on the cricket field. As we celebrate more than 3 years of our association with the Captain of Indian Cricket Team, we are proud to continue our journey with him and hope to grow rapidly.”

     

  • To promote new age online degree programmes

    Great Learning launches campaign for online degree

    By Our Staff

     

    EdTech company Great Learning  has launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new age degree programs. The campaign is targeted towards freshers and young professionals who are looking for career growth.

     

    Speaking about the campaign Aparna Mahesh, Chief Marketing Officer, Great Learning said: “In a highly volatile digital economy, employers are looking to hire talent with industry relevant skill sets, so they can start adding value right from the start. Just the stamp of a degree is not enough, it is important for young professionals to demonstrate a holistic understanding of fundamentals needed for the job. UGC approved online degrees from reputed institutes, supported by tech platforms like ours will ensure a wide number of students across have access to high quality, industry relevant education. With this campaign, we aim to strike a chord with our target audience on the need to choose the right degree for themselves. The response to this campaign has been overwhelming so far. It is great to see the idea of this communication resonate with so many learners across domains and sectors.”

     

  • To encourage single Indians to make the first move from the comfort of their homes

    Bumble dating app launches new campaign

    By Our Staff

     

    Bumble, the women-first dating and social networking app, launched its new campaign, Find Them On Bumble, (Mumbai and New Delhi) aimed at celebrating its diverse community of inclusive, authentic, inspiring great people in Mumbai and New Delhi who are making the first move in all areas of their lives. The campaign encourages single Indians to make the first move from the comfort of their homes to forge healthy and equitable connections on Bumble.

     

    Speaking about the campaign, Samarpita Samaddar, Communications Director, Bumble India said, “We want to celebrate our diverse community of inclusive and inspiring people who are on Bumble with our new campaign. They’re designers, artists, writers, students, entrepreneurs, and professionals working across industries among many others. They are game-changers and ceiling-smashers. What they have in common is that they’re all inspiring, great people, and you can find them on Bumble from the comfort of your couch. We encourage our community to follow all safety protocols and date virtually during this time. Bumble’s got your back as you stay connected, despite the distance.”

     

  • To celebrate differences as a force to unlock possibilities at UEFA Euro 2020

    Adidas campaigns for more inclusivity through football

    By Our Staff

     

    Adidas has unveiled the first in a series of short films as part of its new UEFA Euro 2020 campaign to inspire fans, players, and communities to look towards a more positive and inclusive world, celebrating that what makes people different, is what makes the game – and ourselves – stronger.

     

    Said Matt Davidson, Head of Global Brand Marketing, Adidas Football: “Since we started on the journey towards UEFA Euro, a lot has changed, but one thing that hasn’t has been the excitement for a major tournament. Perhaps the excitement for this tournament is even greater than normal, due to what the world has been through. UEFA Euro will show us once again what is possible when we come together and celebrate the power of sport – the thrills, the emotion, the respect. The UNIFORIA ball remains a symbol for how we can unite through sport and culture, but also celebrate what makes us different.”