MxMIndia

Category: MARKETING

  • Has launched Ride to Safety anthem

    ICICI Lombard campaigns for road safety

    By Our Staff

    ICICI Lombard has launched a Ride To Safety anthem, adding to its endeavour of bringing about road safety in India. The anthem has been sung and composed by Shankar Mahadevan. It was unveiled by Minister of Road Transport and Highways Nitin Gadkari. To increase the anthem’s visibility, social media influencers will also be involved in the campaign.

    Said Bhargav Dasgupta, MD and CEO, ICICI Lombard: “At ICICI Lombard, we are committed to contribute to the cause of Road safety. The anthem introduced as part of our ‘Ride To Safety’ program is aimed at amplifying our Road Safety messaging and bringing about a behavioural change among people when it comes to adopting safer road habits. I would like to express my gratitude to Shri Nitin Gadkari ji for unveiling this anthem and lending his support to this important cause. I would also like to thank Shri Shankar Mahadevan for partnering us in creating this unique anthem, that can become a symbol of road safety and effectively persuade vehicle users to demonstrate the correct driving behaviour for their own safety and for the benefit of others.”

  • 'Champions ka culture' is the new mantra

    Rummy Culture ropes in sports legends for campaign

    By Our Staff

    Rummy Culture has ntroduced its marquee campaign “Champions yahan bhi bante hain, Rummy Culture, Champions ka culture” with sporting legends in a bid to promote champions in rummy. The campaign features sporting legends from India’s favorite sports.

    Said Amit Kushwaha – Head Brand Strategy – Gameskraft: “At Rummy Culture our constant endeavor has been to change the way rummy is perceived. We want to debunk myths surrounding the sport, make it accessible and foster a community of professional rummy players and encourage more players to sign up. We are the only ISO 9001:2015 certified gaming platform, which ensures a safe, and secure gaming ecosystem for our players. Our aim is to give every player a premium and hassle-free rummy-playing experience on our website, android and iOS Apps. Through this campaign, we are trying to bring Rummy equal to other sports & move out of the space of gaming. Rummy also requires skills like focus, concentration, practice, quick thinking, strategic thinking and planning like any other game.”

     

  • The strapline is #MilneKaMeethaBahana

    Option Designs curates Holi campaign for Haldiram

    By Our Staff

    Rather late in the day, but we’ve just heard that Option Designs had curated a Holi campaign for Haldiram. The campaign #MilneKaMeethaBahana was conceptualised and implemented by the agency.

    Said Rahul Gandhi (yes, the name’s correct), the Co-Founder of Option Designs: “Keeping in mind the enthusiasm of Holi, we wanted to create a campaign where people could stay connected through the channel of Haldiram’s and it became a source of encouragement for people to meet and greet their family and friends on Holi.”

  • Marking the first complete global rebrand in over 20 years

    Burger King evolves visual brand identity

    By Our Staff

    Burger King India has launched the new visual identity of brand Burger King. The brand will be rolling out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and décor, social media and digital and marketing assets.

    Said Kapil Grover, Chief Marketing Officer: “Burger King India continues to evolve as a brand matching the needs of its guests. After recently launching the Trust In Taste project with food free of any synthetic colours and artificial flavors, now even our logo represents realism. The new brand logo and visual identity is minimalistic, iconic and all about the food that we offer. The new visual identity is intended to get people to crave our food; its flame-grilling perfection and above all, its taste.”

     

     

  • Films for Maruti Suzuki hatchback

    Dentsu Impact creates campaign for 2021 Swift

    By Our Staff

    Maruti Suzuki has launched its latest campaign for the 2021 Maruti Suzuki Swift. Conceptualised and executed by Dentsu Impact India, the campaign introduces the latest edition of Maruti Suzuki hatchback. The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media.

    Said Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited: “Pure performance is thrilling. But when it looks good, it’s even more thrilling.  That is what makes the experience truly limitless. This is the idea behind the campaign which introduces the new 2021 Swift. After all, this widely popular hatchback not only highlights its well-known performance legacy but now also brings a world of enhanced style, all thanks to the powerful Next Gen K-Series 1.2L Dual Jet Dual VVT Engine, Sporty cross mesh grille, and stylish dual-tone exteriors. The new Swift is perfectly poised to take the breath away of those who like a wow drive, and also of those who have an eye for great designer looks. Swift has always been a car that has challenged all kinds of limits. With the Limitless Thrill campaign, we look forward to set new benchmarks, and win even more hearts and minds.”

    Added Amit Wadhwa, President, Dentsu Impact: “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of the Swift’s launch and create newer milestones with them.”

    Said Anupama Ramaswamy, Managing Partner and National Creative Director, Dentsu Impact: “Performance always has a wow factor. And when it meets a world of style, it truly becomes a head turner. Swift has always been a thrill to drive, and now it has taken the experience one step further, by thrilling us with its all-new style. This campaign is a testament to this.”

     

  • To convince people to buy health insurance with strapline ‘#ABHIKaro’

    Aditya Birla Health Insurance launches new campaign

    By Our Staff

    Aditya Birla Health Insurance Company Ltd. (ABHICL) has launched a two=video multilingual, multi-platform campaign ‘#ABHIKaro’. The campaign promotes the idea of ‘Chuno insurance jo de zyada’ (choose an insurance that gives so much more!)

    Said Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital: “The phrase ‘ABHI kya kar raha hai?’ is multi-dimensional and very commonly used in conversations across India. It can be a way of greeting, an inquiry, a question, or more. The ‘ABHI Karo’ campaign has used this as a hook to detail what ABHI i.e.; Aditya Birla Health Insurance is doing for its customers. The word play on the brand name allows for a high recall value and incorporates humour while reminding viewers regarding the importance of the comprehensive and ‘health first’ offerings provided by Aditya Birla Health Insurance”

    Added Mayank Bathwal, CEO, Aditya Birla Health Insurance: “The concept of ‘#ABHIKaro’ was derived from the sense of urgency to convince people to stop procrastinating and buy health insurance right now and thus ‘#ABHIKaro’. We want to urge our customers to seek more from health insurance – ‘Chuno insurance jo de zyada’ i.e. to think beyond protection from medical expenses and to explore plans that provide progressive healthcare services along with access to the wellness ecosystem. With Aditya Birla Health Insurance’s feature-rich offerings such as the ‘Activ Health’ policy, one can get “zyada” from their health insurance. At ABHI, we have constantly taken efforts to evolve with the growing health and wellness needs and to provide truly comprehensive protection to our customers and so “#ABHIKaro.”

  • To take the brand’s story forward to consumers

    Wondrlab wins mandate of Ovenstory Pizza

    By Our Staff

    Ovenstory Pizza has awarded its creative mandate across television and digital platforms to Wondrlab.

     

    Said Indrajit Ghosh, Global Head, Marketing Communication and Design, Rebel Foods: “Pizza is the ultimate comfort food for so many of us. What is necessary, however, is to understand what the customer wants, rather than ‘what works’. There is a reason customer love is at the forefront of all of Rebel Foods’ decisions. Wondrlab understood our vision, and our incessant desire to keep the customer at the heart of all conversations, while constantly innovating. Their thought process on our brand journey resonated with us, and we are confident that the partnership with Wondrlab will yield nothing but amazing results!”

     

    Added Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab: “Fast food is always an exciting, dynamic category. And it’s even more fun when it’s everyone’s favourite food – pizza. Ovenstory Pizza is fabulous when it comes to the quality and range of pizzas. Wondrlab is excited to take the brand’s story forward to consumers. We look forward to creating some fantastic work with Ovenstory Pizza.”

     

     

  • Captures fun energy of brand with mascot Fido Dido

    DDB Mudra films new TVC for 7UP

    By Our Staff

    Soft drink 7UP has launched its new TVC reiterating its ‘Think Fresh’ philosophy. The TVC, which features its mascot Fido Dido, celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

    Said Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda), PepsiCo India: “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, – inspiring youth to ‘Think Fresh” and use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”

    Added Vishnu Srivatsav, Regional Creative Director – Advertising and Digital, DDB Mudra Group: “Brand 7Up has a vibe of its own and it was crucial for us to capture the fun energy and fresh thinking that the brand stands for in the communication we develop. It’s a brand that speaks to youngsters by showcasing their lives, their trials and tribulations and their redemption. Add to that a cool character like Fido and his quirk makes for an even more compelling story telling.”

     

     

  • Echoes the brand power of Khud Pe Vishwaas or ‘Self-Belief is the Greatest Investment’

    Tata Mutual Fund films new campaign

    By Our Staff

    Tata Mutual Fund has launched a brand campaign which anchors on the power of self-belief.

    Said, MVS Murthy, Head – Marketing, Digital and Corp Comm, Tata Asset Management Limited: “We wanted to create a story with a distinct persona that brings together our group’s core ideology, our approach to running our business and a universal thread that can cut across gender, age, geography or life-stage. The commercial narrates the story of an aspiring nation, inspiring people to invest in themselves. We now have a universal plank that will resonate with all constituents – Investors, Corporates and Channel Partners across the globe. For self-belief belongs to everyone, that’s the nudge our brand attempts to give audiences. We do hope that an idea, that is a way of life for everyone will cut across our B2B, B2B2C and B2C audience pool. Going further, all our communication – brand, fund, partner and employee, will echo the power of Khud Pe VIshwaas, which is the biggest ever investment one can make and it can power many a dream. And full credit to our agency partners Grey India, for capturing the sentiment and the mood in a contemporary pacy manner.”

     

     

  • The cricketer will promote SportzXchange’s offerings as a part of an integrated campaign

    Fantasy Sports platform SportzXchange ropes in Prithvi Shaw as brand ambassador

    By Our Staff

     

    SportzXchange, the fantasy sports platform, has roped in Prithvi Shaw as its brand ambassador. SportzXchange will create content featuring Shaw as part of an integrating campaign with a theme “Yahaan Hai Kuch Xtra

     

    Said Hari Narayan, Founder & CEO of SportzXchange: “We welcome Prithvi Shaw on board for an exciting journey with SportzXchange.  We have always believed in India’s youth, their limitless energy and vast potential to perform under challenging situations. At SportzXchange, our approach has always been the same; energetic with a youthful spirit. We believe Prithvi personifies SportzXchange, in its essence. His tenacity to go after goals, unwavering effort and promising potential, all of it resonates with SportzXchange and its long-term vision of becoming a leader in the esports category in India.”

     

  • To launch new smartphone devices in their V series soon

    Vivo onboards Virat Kohli as brand ambassador

    By Our Staff

    Vivo has announced Virat Kohli as its brand ambassador. A 360-degree marketing approach will characterise Civo’s association with Virat Kohli. Virat will be seen spreading awareness and promoting the launch of Vivo’s upcoming products series in the pipeline.

    Said Nipun Marya, Director-Brand Strategy, Vivo India: “We are thrilled to have Virat Kohli on board. At vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach, and we are confident that associating with a sports figure will help us in reaching a wider audience.”

    Added Kohli: “I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology. The way vivo has brought joy to its customers’ lives through simplified technology, and advancements in mobile photography are gamewinning. Associating with such a brand that understands and delivers to the audience is quite exciting.”

     

     

  • As the Chief Customer and Brand Officer

    Asha Kharga joins M&M

    By Our Staff

    Mahindra & Mahindra has announced the appointment of Asha Kharga as Chief Customer and Brand Officer for the Group. She will steward the Corporate Brand and will oversee the Group’s e-commerce platform M2All, Mahindra’s innovation agenda and Mahindra Racing.

    Said Dr Anish Shah, MD and CEO, Mahindra Group: “Mahindra has a rich history of innovation, and care for its stakeholders. However, customer expectations are constantly evolving. Asha’s rich and diverse experience will help our businesses stay at the cutting edge of customer experience.”