MxMIndia

Category: MARKETING

  • The special rate of 6.65% p.a. is for a limited period

    Kotak campaigns for low home loan rate

    By Our Staff

    Kotak Mahindra Bank Limited (KMBL) has announced the launch of a multimedia campaign focusing on its 6.65% per annum interest offer. This is a special, limited period offer that is available till March 31, 2021. The multimedia campaign includes a series of three videos that will be played across digital and social media platforms. The outdoor campaign has been conceptualised by Cartwheel Consultancy Pvt Ltd and the social and digital campaign has been designed by Tonic Worldwide.

    Said Elizabeth Venkataraman, Joint President – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank: “We have seen a fundamental shift where the home has become the centre of our lives. Not only is it a place for leisure and where we spend time with our family, it is now also a place where we work and study. As we spend more time at home, people are looking for bigger and better homes. Kotak is offering a special home loan rate starting at 6.65%* p.a. for a limited period –and this is a golden opportunity for consumers to make their lifelong dream come true.”

     

     

  • Will drive marketing for Scottish whisky company

    Dentsu wins William Grant & Sons APAC business

    By Our Staff

    Dentsu has been appointed as the agency partner for William Grant & Sons, a Scottish company that distils Scotch whisky and other selected categories of spirits.

    The appointment is the result of an Asia Pacific (APAC) business consolidation which concluded at the end of 2020. This will see Dentsu driving omnichannel marketing for William Grant & Sons, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.

    Said Susie O’Donoghue, Global Head of Communication Strategy and Planning, William Grant & Sons: “We have an established global relationship with dentsu and after engaging with the APAC team during our chemistry meeting, we were impressed with their well-rounded thinking, demonstration of planning capability, as well as expertise in driving omnichannel thinking. Throughout the engagement, dentsu demonstrated in-depth understanding of our consumer landscape, ever evolving media and tech ecosystem. Most of all, we like that they have expertise working with clients in the alcohol and spirits business. We look forward to partnering with dentsu to drive growth for our brands in APAC.”

    Prerna Mehrotra
    Prerna Mehrotra

    Added Prerna Mehrotra, CEO, Media, APAC: “We have been working with William Grant & Sons globally and are delighted to have managed to expand this partnership within Asia Pacific. At dentsu, our role is to drive accelerated growth for our clients by delivering experiences consumers want today, whilst unlocking the promises of tomorrow. By understanding our consumers’ world digital first, we are able to unlock new growth opportunities at every stage of the consumer journey. For William Grant & Sons, this has translated into a full digital transformation project as we look to support them in their omnichannel, ‘people first’ future. We are excited to work on iconic William Grant & Sons brands and delighted to partner them in their omnichannel journey here in APAC.”

     

     

  • Tagline is #PartyonwithGoPaisaCashback

    GoPaisa unveils digital campaign for cashback awareness

    By Our Staff

    Cashback online shopping site GoPaisa has announced a digital campaign called #PartyonwithGoPaisaCashback to spread awareness around cashback. The campaign has been launched ahead of Holi keeping the shopping traffic in mind. The cashback platform has unveiled a series of shot videos in the form of short situational dialogues to spread awareness around the concept of cashback and added money-saving methods. The campaign is live across the social media platforms connecting directly with the potential online shoppers.

    Said Ankita Jain- CO-Founder, GoPaisa: “A lot of people are still directly opting for the offers that appear on the checkout while shopping on eCommerce websites. Though people are aware of the terminology of ‘cashback’ they still have not really developed a habit of opting for a cashback coupon before hitting the pay button. And the difference that an added cashback offer can make is significant. Hence, we are launching this digital campaign to create awareness with a dash of humour, which falls in line with the taste of the digital audience too.”

     

     

  • In the new ‘More Together’ campaign

    Taproot Dentsu & Facebook reignite love for books

    By Our Staff

    Taproot Dentsu India has launched a second film as part of the agency’s ongoing ‘More Together’ campaign for Facebook. The film illustrates the platform’s power of connections and communities through yet another story.

    Said Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu: “This film is a sweet and simple demonstration of Facebook’s inherent power. Which is to supercharge the efforts of one person when the community gets behind it. It is quite rare to be in the advertising business without having some love for the written word. So when Gauri Burma – the most passionate book lover amongst us – came up with the idea, we knew we simply had to make it happen. We hope that it inspires people to consider using Facebook to give a new lease of life to old, forgotten and about-to-be-turned-into-pulp books.”

     

     

  • New campaign has Alia Bhatt, Varun Dhawan and Allu Arjun as brand ambassadors

    Parle Agro films summer campaign for Frooti

    By Our Staff

    Parle Agro has announced the launch of its new #LiveTheFrootiLife summer campaign for 2021. Brand ambassadors Alia Bhatt and Varun Dhawan feature in the TVC. Allu Arjun along with Alia Bhatt will feature in TVC for the southern markets.  &Walsh, the creative agency for Frooti, has led the campaign narrative.

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “This year’s summer campaign is an extension to the surreal world of miniatures interknitted intricately with our brand ambassadors – Alia Bhatt and Varun Dhawan for national markets and Alia Bhatt and Allu Arjun for southern markets. The campaign aesthetically blends in new and quaint elements of the Frooti brand story. Through our campaign, we want Frooti fans to unleash their enthusiasm and #LiveTheFrootiLife”

     

     

  • Tagline is Bharat ka heavy flow champion

    Paree Sanitary Pads collaborates with film Saina

    By Our Staff

    Hygiene brand Paree Sanitary Pads collaborates with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. The brand in its endeavour to empower women associates with the film.

    Said Sahil Dharia, Founder and CEO, Paree: “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”

    Added Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina: “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”

     

  • To oversee media strategy, planning, and buying for both brands, Roca and Parryware

    Dentsu X to be media partner with Roca Parryware

    By Our Staff

    Dentsu X India has won the media account for Roca Bathroom Products Private Limited, or Roca Parryware. As per the mandate, Dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware. The agency won the account following a media pitch.

    KE Ranganathan
    KE Ranganathan

    Said KE Ranganathan, Managing Director, Roca Parryware: “Our company is back to healthy double digit revenue growth since October, 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands – Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda we looked towards dentsu X for a solution. We were impressed by their understanding of our target audience and the bathroom space. Their proprietary tools and strategy will help us optimise each platform and enhance our reach. We are excited to work with dentsu X and develop innovative new media plans.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”

     

     

  • Promotes air coolers with tagline ‘Mann Thanda Tann Taaza Rahe'

    Symphony Ltd launches new summer campaign

    By Our Staff

    Symphony Ltd has launched a campaign ‘Mann Thanda Tann Taaza Rahe’. The 360-degree campaign which has been dubbed in several languages will be promoted across television, digital, radio, OOH and other mediums.

    Said Rajesh Mishra, President – Sales and Marketing, Symphony: “Symphony as the leading air cooler company worldwide, is ready to come forth with bigger, better plans; and what could be better than a story of saving love? With #MannThandaTannTaaza we aim at tugging the heartstrings of our audience by highlighting how imperative it is to keep oneself calm and refreshed, no matter how challenging the times may be.”

     

     

  • To be brand ambassador for Jaipur based home furnishings brand

    Shraddha Kapoor to endorse Bella Casa furnishings

    By Our Staff

    Shraddha Kapoor
    Shraddha Kapoor

    Shraddha Kapoor has come on board as brand ambassador to endorse Jaipur based home furnishings brand – Bella Casa. She will also partner with the native homegrown furnishings brand and will co-create and endorse Bella Casa’s new collection ‘Shades of Shraddha’ across all Indian markets.

    Said Saurav Gupta, Bella Casa’s CEO: “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”

     

     

  • It’s titled ‘Go Glow Girls’

    Jacqueline Fernandez stars in Lotus Whiteglow campaign

    By Our Staff

    Beauty brand Lotus Herbals has launches a nationwide hunt through a high decibel social media campaign “Go Glow Girls” for its flagship brand “Lotus WhiteGlow”. The campaign features brand ambassador Jacqueline Fernandez and features a month-long contest commencing today (April 1) that will be showcased on all Lotus Herbals social media platforms.

    Commenting on the campaign, Nitin Passi, Joint Managing Director, Lotus Herbals said: “This is the first time that we are embarking on a nationwide hunt to discover new talent who will be the social faces of the brand. With this campaign we aim to break through the clutter and engage directly with millennials, who form a large part of our consumer base. Miss Universe Sri Lanka and brand ambassador for Lotus WhiteGlow, Jacqueline Fernandez says, “This is a fun peppy campaign and it’s wonderful that Lotus WhiteGlow is creating a platform where budding talent can showcase their creative skills. It’s a perfect medium to connect with young aspirational women and I am really looking forward to seeing the new Glow Girls”.

     

     

  • Weaves in a different hue with #BuraNaMano this Holi

    Bajaj Allianz Life unveils digital campaign

    By Our Staff

    Bajaj Allianz Life has released a digital campaign #BuraNaMano. The one-minute video celebrates the diversity in thoughts and perspective around us.

    Said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life: “The campaign reflects on widely prevalent behaviour about strong resistance to engage divergent views quite evident on WhatsApp groups, social media or even family dinner table. #BuraNaMano campaign celebrates the power of co-existence of contrasting views which enable us to find creative solutions for our collective lifegoals.”

     

     

  • Hits the sweet spot with campaign – "Madhur Pal"

    BC Web Wise films for Madhur Sugar

    By Our Staff

    Madhur Pure and Hygienic Sugar has launched three new films to promote its brand. Launched with the tagline ‘Taaki Mithaas Khilti Rahe’, the campaign features TV actress Ansha Sayed who unveils a plethora of Madhur moments.

    Said Dr Satbir Sindhu, President Marketing and OD at Madhur Sugar: “Madhur Sugar has been a favourite with homemakers for decades. They understand the value of good health and happiness. The TVC embraces the joy of family time spent together, especially after the harrowing days post the Coronavirus pandemic. Health and hygiene has become the primary focus, especially for the elderly and children. We endeavour to bring to Indians the joy of eating pure and hygienic sweets, cooked at home, in the warmth of family time. Madhur Sugar brings you the purity of sweetness time and again”.

    Added Chaaya Baradhwaaj, Founder and MD, BC Web Wise: “This campaign captures everyday moments that become that much more joyful with the way these occasions play out. We’ve looked at experiences that not just the audience but all of us could easily connect to, with sugar being a core ingredient of not just the recipe but these joyful moments. The authenticity with which we have captured these relatable moments makes this a winning campaign for us as it resonates so well with what the brand stands for along with the space that these sugar-filled moments hold with the audience.”