MxMIndia

Category: MARKETING

  • The campaign has been created by OPN Advertising

    Gulf Oil campaign features Dhoni on living positively

    By A Correspondent

     

    Gulf Oil Lubricants has launched an animated video campaign featuring brand ambassador MS Dhoni with the message #NewWayForward, emphasising the significance of having a positive outlook when we are all set to return to our daily routine post-lockdown.

     

    Said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Ltd: “In these trying times, humankind has been facing some major setbacks. With the ‘new normal’, our lives won’t be the same. We have to be conscious of our actions and collectively work towards crafting a better future. As a responsible brand, we urge our valued customers to stay strong and embrace these changes positively, so that we may emerge stronger than before.”

     

    Added Chockalingam S, Creative Head, OPN Advertising: “The idea for the film came from a meeting while we were discussing the way forward with the Gulf team and Mr. Ravi Chawla said “This crisis is an opportunity for us to strive better, and that essentially sets the tone for the film”. The film represents Gulf Oil’s spirit of being mindful, optimistic, and progressive, and stars the brand ambassador for more than 10 years now – MS Dhoni. He has the ideal personality to spread positivity in these tough times.”

     

     

  • The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India

    VMLY&R is digital AOR for Colgate-Palmolive

    By A Correspondent

     

    WPP-owned VMLY&R India has been appointed Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across  all digital platforms. WPP arm Red Fuse is an integrated global team dedicated to serving Colgate-Palmolive worldwide. Red Fuse operates with teams from VMLY&R, Wavemaker, Geometry and Ogilvy. Although the press release doesn’t mention Red Fuse, we guess it’s part of the same mandate.

     

    The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India. VMLY&R will be responsible for creating digital communication across a range of legacy and market leader brands; and will partner with Colgate-Palmolive as it ventures exciting new areas which will involve innovations, commerce and data-driven marketing.

     

    Said Arvind Chintamani, Vice President – Marketing, Colgate-Palmolive on the partnership: “We are very excited to have VMLY&R on board as our digital communications partner. Aside from the vast global expertise across various strategic, creative, digital dimensions, Anil and his team represent some of the best multi-functional talent and are perfectly suited to these times of unprecedented change.”

     

    Added Anil Nair, Chief Executive Officer, VMLY&R India: “Colgate-Palmolive is a dream mandate for any agency. This promises to be an exciting journey because of the impact our work can demonstrate on a brand that touches over half a billion Indians every day. Our vision is to take this brand love and translate it  on  new-age digital platforms, and create meaningful content and experiences for consumers.”

     

     

  • The series of four TVCs is part of the ‘Pehli Daawat’ campaign

    Daawat Rice celebrates relationships with new campaign

    By A Correspondent

     

    Daawat Basmati Rice has unveiled a series of four TVCs as part of is ‘Pehli Daawat’ campaign.

     

    Speaking about the Initiative, Mr. Ashwani Arora, CEO and MD, LT Foods, said: ‘Through this campaign we wanted to build a personal connection with our audiences and recognise the heroes in their lives. We all have formed bonds that will outlast the current crisis. We Indians love feasting and show our love by indulging our guests in delicacies. A series of four TVCs, the campaign brings about stories of individuals who want to invite people who have been a part of their lives but their contributions have gone unnoticed, whether in these tough times or day to day lives. A gesture to thank them for their support by inviting them for the first Dawaat, when life gets back to normal.’

     

     

  • KickStrat is a 24-week training programme that allows young and budding talents to explore account planning and strategy as a significant career choice

    Isobar to nurture future strategists

    By A Correspondent

     

    Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of ‘KickStrat’, an internship opportunity to foster future strategists.

     

    KickStrat is a 24-week training programme that allows young and budding talents to explore account planning and strategy as a significant career choice.

     

    Speaking on the launch, Shamsuddin Jasani, Group MD, Isobar South Asia said: “We are excited to launch this program and train our future strategic leaders. We intend to enable ‘strategic planning’ for interested candidates who can think fast and think hard. This program will help transform new talent into capable strategists for the future. At Isobar, we believe in nurturing culture and a value system that is unique and will help the industry at large.”

     

    Added Gopa Kumar, Chief Operating Officer, Isobar India: “We are excited to launch this programme for all the budding brand strategy planners. As we see a shift in the entire communication landscape where everyone is looking at driving transformation, planners will play an important part in driving strategic relationships with clients and help in long-term development and retention. There is a huge dearth of talent, and this program aims to enable and nurture new talent.”

     

     

  • The idea for this film came from a conversation with a new mother, says the client

    Pampers’s ad airs mother’s wish for her newborn

    By A Correspondent

     

    Diapers major Pampers has released an adfilm titled #WelcomeToTheWorld newborns.

     

    Said Abhishek Desai, Category Leader, Baby Care, P&G Indian subcontinent: “Pampers has been a confidence-boosting, spirit-lifting ally for parents. The idea for this film came from a conversation with a new mother. We are living in uncertain times, and one would think that bringing a child into the world can make a new mom anxious. But, she said holding her baby for the first time filled her with hope and positivity. This is the sentiment that formed the base for this film- and it’s so true! Even though we are living through an unpredictable time, we see people coming together like never before. Pampers #WelcomeToTheWorld highlights a message we feel is important – a message of hope. We hope that this film encourages new moms to re-imagine the world as they welcome their bundle of joy – filled with hope and love.”

     

    Added Rajdeepak Das, Chief Creative Officer – Leo Burnett, South Asia, and Managing Director – India: “Bringing a child into the world in these uncertain times would fill a new mother with fear and anxiety. But, a candid conversation surprised me with the insight that holding a baby for the first time also fills a mom with hope and a deep sense of positivity. And if you think about it, doesn’t it make perfect sense? After all, a baby is a little bundle of hope, potential and love. If you look around with that lens, you see so much good. You see how the world has come together to fight this. You see how people have started to reach out to each other, to help each other in ways that we haven’t seen in a long time. That’s a powerful insight and so we wanted to tell the story through the lens of a new mom.”

     

     

  • The song conveys the importance of slowing down, exercising restraint and learning from this crisis

    Kotak releases song for the new normal

    By A Correspondent

     

     

    https://www.facebook.com/KotakBank/videos/2585108728422610/

     

    To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted, Kotak Mahindra Bank announced the launch of the song – “Oh jazbati Bhaarat waasi, Mann ki Lagaam ko aaj tu kass le…Tere Charan Kamal Kaabu Mein Rakh Le”, a song that conveys the importance of slowing down, exercising restraint and learning from this crisis.

     

    The voiceover song on an animated video has been composed by noted music composer and producer, Ram Sampath, and written and sung by Swanand Kirkire. The video has been conceptualised by Cartwheel Creative Consultancy and the animation has been designed by Plankton Collective.

     

    Said Karthi Marshan, President and Chief Marketing Officer, Kotak Mahindra Group: “As we get ready to restart life in the new normal, our natural instinct is to resume from where we left off and revert to the way we lived our lives before the lockdown. That is likely to be very unsafe not just for us, but also our kith and kin, as well as the community at large. Through this charming and cheerful song, Kotak is sharing the message that all of us must get wiser from our learnings, and continue practicing social distancing and all the safety norms that kept us safe and alive during the lockdown. Our aim is to spread positivity and convey that while things are tough, by staying together, taking care of oneself and each other, we can overcome mankind’s biggest crisis.”

     

     

  • Study in India’ is managed by EdCIL as mandated by Ministry of Human Resource Development

    PivotRoots bags digital mandate for govt’s ‘Study in India’

    By A Correspondent

     

    PivotRoots, a full service independent digital agency, has bagged the digital media mandate for EdCIL’s ‘Study in India’ initiative. ‘Study in India’ is managed by EdCIL as mandated by Ministry of Human Resource Development and aims to make India a preferred destination for higher education among foreign students.

     

    Commenting on the win, Shibu Shivanandan, Founder and Managing Director, PivotRoots, said: “We are proud and excited to partner with EdCIL, in their endeavour to strengthen India’s position as a global education hub. We look forward to work very closely with the team on integrated solutioning through data & technology, to connect with students across markets and build preference to study in India. It is indeed a proud moment for the entire team to get to work on such initiatives.”

     

     

  • The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown

    BBDO & Idea 4G work on learning in lockdown

    By A Correspondent

     

    Idea 4G has unveiled a new campaign crafted by BBDO India titled Online Seekho #Apnokesaath. It celebrates people who are learning and teaching online with the power of 4G internet.  The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown.

     

    Said Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Limited: “Brand Idea believes that mobile telephony can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others. Idea 4G’s campaign Online Seekho #Apnokesaath showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.”

     

    Added Hemant Shringy – Chief Creative Officer, BBDO India Mumbai: “Brand Idea has always offered a mobile telephony driven possibility or ‘idea’ for the time. And it’s great to know that as we stay home, there is no lockdown on networks, connectivity and most importantly on learning”.

     

     

  • Ghosh has worked recently with Star India and was earlier with Axis Bank, Grey Worldwide, TBWA India and HSBC

    Sagnik Ghosh joins Liqvd Asia as Managing Partner

    By A Correspondent

     

    Sagnik Ghosh

    Digital marketing agency Liqvd Asia has taken a quantum leap and announced seasoned marketer and business head Sagnik Ghosh as its Managing Partner. Ghosh will be based out of the company’s Mumbai office and will help build the communication across verticals like Media Planning & Buying, Performance Marketing, Brand Strategy, Online Listening & Reputation Management, Creative, Social Media and Content marketing solution.  Having spend over two decades in the business, Ghosh has worked recently with Star India and was earlier with Axis Bank, Grey Worldwide, TBWA India and HSBC.

     

    Arnab Mitra

    Said Arnab Mitra, Managing Director, Liqvd Asia, on the appointment: “Sagnik and I are friends first and may be then everything else. Like we are partners now! I am extremely elated to have Sagnik on board and therefore get to work on the next phase of growth for Liqvd Asia. His illustrious career does little justice to his capability and together we want to focus on building an all service marketing agency of the future. I wish him all the very best and look forward to it”.

     

    On his new appointment, Ghosh added: “I am happy to join the ever-growing team at Liqvd Asia and partner Arnab to help grow the agency. I love working across categories and brands & this gives me an opportunity to do so. At Liqvd, we want to bolster our position as an ideas company for the digital world and I will be working towards this mandate.”

     

     

  • Launch ‘Airtel India Esports Tour’ – the first national ranking of Esports players in the country

    Nodwin Gaming & Airtel ink tie-up for esports

    By A Correspondent

     

    Bharti Airtel and Nodwin Gaming have announced a partnership to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India Esports Tour, which is the first and largest property of its kind in this segment.

     

    Said Adarsh Nair, Chief Product Officer, Bharti Airtel: “At Airtel, it has always being our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with Nodwin to unlock the potential of E-sports in India. E-sports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with Nodwin to evolve this space and support the youth in India.”

     

    Added Akshat Rathee, Founder and MD, Nodwin Gaming: “Nodwin Gaming believes that by binding the elements of independent tournaments into a single storyline we will give rise to a new culture in the competitive world of Indian esports. The teams and players will now look up to perform throughout the year rather than focusing on few big standalone tournaments in a year.”

     

     

  • WPP and kidtech platform SuperAwesome have announced a partnership to advance the standards of privacy for children in the global digital ecosystem

    WPP & SuperAwesome announce partnership to ensure privacy & safety for kids and families

    By A Correspondent

     

    Given the shifts in children’s online consumption patterns, WPP has announced a parternship with kidtech platform SuperAwesome.

     

    WPP agencies and clients will have access to the team at SuperAwesome and its kid-safe engagement platform and insights tools, including the company’s KidAware certification programme that ensures online engagement complies with the latest privacy legislation and advertising standards. The partnership builds on existing controls GroupM has helped to establish that excludes or minimises the risk of exposure to unsuitable content for children in social media.

     

    Said Mark Read, CEO of WPP: “We’re already seeing big changes in family life as a result of the coronavirus pandemic and how we all interact with technology. WPP’s partnership with SuperAwesome is part of our commitment to ensure children’s safety while engaging with content online. It sets the first benchmark for digital privacy for children and provides our clients with access to industry-leading strategies and the latest privacy-by-design technology for the under-16 digital media space.”

     

    Added Dylan Collins, CEO of SuperAwesome: “Kids’ opinions are increasingly important in the family and for society. Retail, personal care, entertainment and brands in many other verticals understand the influence youth have on their businesses, but have been struggling to understand how to engage responsibly and compliantly. It’s a business imperative to evolve how we interact with and support the under-16 audiences, especially as their digital consumption patterns will be forever changed by their Covid-19 experiences. We are proud to be working with WPP and their clients to proactively lead best practices for kid-safe digital engagement everywhere.”

     

     

  • According to marketing leaders in India, expanded online populations are expected to have the greatest impact on their work over the next 10 years

    Innovation & Data will drive Marketing Agendas in Uncertain Times

     

    By A Correspondent

     

    CRM leader Salesforce has released the sixth edition of its State of Marketing report which revealed that as technology drives customer expectations to new heights, Indian marketers have emerged as not just messengers, but engagers who foster meaningful customer relationships well beyond the first purchase. The research also found that standards of customer engagement are shifting again, and Indian marketers are prioritising innovation in a radically altered landscape.

     

    For the 6th edition of the State of Marketing report, Salesforce collected data from nearly 7,000 marketing leaders across the globe, spanning six continents, just as the Covid-19 crisis emerged. After carefully dissecting the survey results, Salesforce Research deemed that the insights in this report provided significant relevance, value and a helpful guide to marketers as they navigate through these uncertain times.

     

    Said Sunil Jose, SVP, Salesforce India: “The COVID-19 crisis is forcing marketers in India to rethink every aspect of their business – from strategic priorities and challenges, to the technological and team skills they will need — as they navigate getting back to work during a global crisis, and then continuing to transform the customer experience to be best positioned for success in the years ahead. The insights in this year’s State of Marketing report are a helpful guide for marketers as they journey to recover and transform their business.”

     

    The trends revealed in the State of Marketing report were collected from marketing leaders from B2B, B2C and B2B2C companies across 30 countries, including 300 respondents from India, which showed the following:

     

    :: Marketing Transformation Takes On New Urgency: The expectations and behaviors of consumers, businesses, and society at large are shifting with unprecedented speed and magnitude. Marketers are at the forefront having been increasingly tasked to take a leadership role, with 87% in India leading customer experience initiatives across their companies. This involves a combination of both technological and organizational innovation. In India, innovating is the top priority for marketing leaders, while insufficient organizational structure and processes is their top challenge.

     

    :: Customer Data Sets the Stage for Empathetic Marketing: As customers navigate a series of “new normals,” personalized, empathetic engagement has never been more important. Delivering messages and offers that resonate with an individual’s unique needs and expectations requires deep insights. Marketers are shifting how they source and manage customer data and ramping up use of technologies like artificial intelligence (AI) that help them make the most of it. In India, marketers are expected to go from 20 data sources in 2019 to 25 projected data sources in 2021 and report a 118% increase in AI adoption since 2018.

     

    :: Marketers Double Down on Business Value: As businesses shift from crisis triage to recovery and adaptation, marketers have a unique opportunity to turn trusted customer relationships into business value. Marketers increasingly track metrics like customer satisfaction, digital engagement, and lifetime customer value to gain a holistic picture of what’s working and what isn’t across the customer journey. B2B marketers have a particularly strong role in business growth through account-based marketing (ABM). In India, 65% ofmarketers track customer lifetime value (LTV) to measure success.

     

    For full report, visit: https://www-stg.salesforce.com/form/pdf/6th-state-of-marketing/