MxMIndia

Category: MARKETING

  • The ‘You’re doing okay, Mom’ was planned as a message of reassurance to mothers as there were doing their best for their baby and family

    Johnson’s reminds moms that “they’re doing okay”

    By A Correspondent

     

    Baby care brand Johnson’s unveiled a digital video highlighting the joys and journeys of motherhood amidst uncertain times. The ‘You’re doing okay, Mom’ was planned as a message of reassurance to mothers as there were doing their best for their baby and family.

     

    Speaking about the video, Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer division, India said: “We at Johnson’s have been proud partners to generations of mothers and understand that in current circumstances, they may feel uncertain and anxious about giving the best to their baby. On the occasion of Mother’s Day, we are championing mums everywhere through this video, highlighting the strength of their bond with their baby, and are assuring them with confidence that they are doing okay.”

     

     

  • On Mother’s Day, P&G unveiled a short film featuring true stories of undying love and care of real-life mothers

    P&G thanks mothers through its #ThankYouMa campaign

    By A Correspondent

     

    P&G tried to unite India to thank mothers through its campaign #ThankYouMa on Mother’s Day. Launched on Mother’s Day, the film is conceptualised by Leo Burnett India.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India: “This Mother’s Day, we want to salute the unconditional love and care of mothers everywhere. Our mothers have always taken care of our smallest of things, no matter what age we are. Our latest campaign ‘#ThankYouMa’ features real-life stories of mothers who are taking care of the smallest of things for their children while taking care of the big ones. P&G has been a proud sponsor of mothers and this Mother’s Day we want to urge everyone to take a moment to thank their mothers for their undying love and care.”

     

    Added Rajdeepak Das, Chief Creative Officer – Leo Burnett South Asia and Managing Director, Leo Burnett India: “All moms are the real-life superheroes showing us how to maintain a balance between work, home, kids, and everything else. Even in difficult times like these, mothers are marching forward fighting on the frontlines doing big things to save the world while at the same time not forgetting to do the little things for their loved ones. And to those moms who are tirelessly marching on… how can we not say #ThankYouMa.”

     

  • Executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor)

    SBI Life’s #MummyKahanHain salutes mothers

    By A Correspondent

     

    SBI Life’s Mother’s Day film focused on mothers serving communities in face of the pandemic. Conceptualised by SBI Life and executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor). Encapsulating the rigorous routine that these ‘frontline warriors’ go through every day, by presenting a slice of life of these four strong mothers who continue to make India proud with their fortitude, persistently working behind the scenes to help the ones in distress amid the pandemic.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “There is nothing as powerful as mothers love, the exemplary courage displayed by mothers working in essential services on the frontlines of this battle against Covid-19 is praiseworthy. We recognise the need to acknowledge the honorable roles played by mothers and the impact they have in our lives and on the world.  #MummyKahanHain is our humble heartfelt tribute to all the mothers who are untiringly working towards protecting the distressed, while risking their own lives and staying away from loved ones. We hope that the real life real stories of our frontline warriors will inspire the larger communities to recognize the silent sacrifices done by mothers and generate for them the much deserved appreciation from all sections of the society.”

     

    Added Heeru Dingra, CEO, WatConsult: “On the occasion of Mother’s Day, we wanted to salute and thank the mothers who are at the forefront, compassionately standing for the entire nation, in this battle to fight against Covid-19. Serving in the best of their capacities as doctors, police, pilots or more, they are selflessly and relentlessly working day and night to fight the ravages of this pandemic. Though the digital video showcases stories of just a few of these heroes, but this step is in reverence to each one of them out there struggling to combat the global crisis, setting another brave example.”

     

     

  • The digital campaign was designed by Dentsu WebChutney in collaboration with Asus India

    Asus celebrates Mother’s Day with #LikeMotherLikeAsus Campaign

    By A Correspondent

     

     

    https://www.facebook.com/AsusIndia/posts/3259385210762354

     

    Asus India celebrated “Mother’s Day” with its #LikeMotherLikeAsus campaign to promote meaningful gestures by motjers. The digital campaign was designed by Dentsu WebChutney in collaboration with Asus India.

     

    Commenting on the campaign, Paramjeet Singh Mehta, Head of Marketing, SYS Business Group, Asus India said: “Being a mother has its moments. Some are heartwarming, others messy, some thrilling, and other’s just overwhelming. Being a mother is full of these ups and downs, a seamless blend of the perfect and not so perfect moments. The #LikeMotherLikeAsus campaign is a perfect embodiment of this thought wherein we encourage our consumers to pause and take a moment to appreciate and be grateful towards this truly divine manifestation on earth.”

     

    Added Harsh Shah, Senior Vice President, Dentsu Webchutney: “We at Dentsu Webchutney, personally have been big fans of Asus laptops. Be it Zenbook Pro Duo or VivoBook, they are our favorites, purely for their multitasking capability. Beauty, display muscle, state of the art technology only adds to it. This makes Asus Laptops so relevant to us as Indians. Multitasking is in our genes, be it roles that we play in our daily life or things we do at work and our homes. Genes that we strongly believe are maternal. There is no bigger multitasker than our Moms in humankind and this reality seamlessly brought us to the biggest multitasker known to the Laptop kind. This Mother’s Day, instead of going conventional with a wish we decided to let people know the biggest inspiration that there is for Asus Laptops – Mothers. And what better way to say it than going with something every Indian relates to ‘Maa pe gaya hai’. Hence, the thought of #LikeMotherLikeAsus.”

     

     

  • The digital campaign is a celebration of all the caregiver moms who are serving us relentlessly at the cost of caring for their own children, said the Nivea marketing head

    Nivea salutes caregiver moms on Mother’s Day

    By A Correspondent

     

    Skincare major Nivea launched a digital campaign to show gratitude and thank all those moms who are frontline caregivers working 24×7 for society leaving behind their own families and kids to face new challenges every single day.

     

    Speaking on the campaign, Sachin Killawala, Director Marketing, Nivea India said: “Nivea symbolises protection and care just like a mother’s instinct and that’s why this time we wanted to go beyond the traditional way of showering love to your own mom. This digital campaign is a celebration of all the caregiver moms who are serving us relentlessly at the cost of caring for their own children. Nivea pays tribute to all the caregiver moms are the front runners and greatest Influencers of our lives in this pandemic.  We are extremely grateful as she stands by us as a pillar of support and wakes up every day to face new challenges leaving her family behind.”

     

    Added Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India: “From taking care of her family, to playing multiple roles, mothers are doing it all during the pandemic. What’s more inspiring are the mothers who extend their care beyond their home. These are mothers working in the field – countless doctors, nurses, policewomen, and other frontline caretakers and essential service providers. They’re going beyond the call of duty to heal, protect, and provide for people in these trying times. We owe them a huge debt of gratitude and this our way of paying tribute to them, and saying thank you”.

     

     

  • The campaign is a tribute to all the mothers who have been through rough patches

    Mother’s Recipe celebrates unconventional mothers in campaign

    By A Correspondent

     

    To celebrate motherhood, Mother’s Recipe launched a social media campaign #TasteofMothersLove. The campaign is a tribute to all mothers who have been through rough patches, joys and most importantly have been a pillar of support to those who are in desperate need for unconditional love.

     

    The campaign has been conceptualised and executed by Mother’s Recipe and Social Panga to celebrate unconventional moms and their role in the lives of children and those stuck away from home during the quarantine.

     

    Talking about the initiative, Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd. said, “Our Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to spread the taste of mother’s love. With this online campaign, we want to highlight the dedication and selfless love of these unsung warriors like Mrs Sundari, Sabina Soloman and many other mothers like them. We are anticipating a greater response and participation from people across all generations. We urge more and more people to come forward to extend their wholehearted support towards this noble initiative.”

     

    Adding about the campaign, Himanshu Arora, co-founder of Social Panga, added: “Mother’s Day has always been special for Mothers Recipe as a brand and has played a vital role in talking about the importance of sharing mother’s love with those who lack it. And we intended to maintain the same brand essence this year as well with our take on the campaign. Most often we forget to talk about unconventional mother figures in our lives who make a lot of difference. With this campaign, we really want people to take a moment and celebrate these women who have spent almost their whole lives sharing unconditional love to those in need. The idea is to share the #TasteOfMothersLove through stories that touch your heart. What’s also incredible is that no one stepped out to make this film.”

     

     

  • In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes

    Emami ropes in Divya Dutta for new TVC

    By A Correspondent

     

    Emami Healthy & Tasty, the edible oil brand of Emami Agrotech, has launched a campaign titled #CookForOurHeroes, with Foxymoron as its digital media partner.  The campaign features actor Divya Dutta and others

     

    Speaking on the concept and execution of the campaign, Prachi Bali, Business Head – North, FoxyMoron said: “Empathy and gratitude is what brands need to be more vocal about. It’s what we could use more of as a society especially now considering the circumstances we are in. Food brings people together and we wanted to portray this act of sharing as an antidote to the stress we are dealing with, as a nation. From a campaign perspective, our data showed us that people are actively engaging in conversations about, contributing to helping the needy, conveying thank you messages via art work, innovative videos and messages on social media. We felt we could go one step further by showing them a tangible way of expressing their gratitude for our emerging heroes. From a deliverables perspective, pulling off this shoot for TV and digital platforms with no crew and within the timelines we were given was challenging to say the least. However, after seeing the final product we are happy that our effort paid off. We are grateful  that our clients at Emami trusted us with this brief and were supportive of our creative strategy.

     

    In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes.

  • DViO designed a campaign to reach people across the country during the lockdown and help the mechanics’ family

    Motul & DViO Digital unveil #MotulFitnessChallenge campaign

    By A Correspondent

     

    DViO Digital has conceptualised a campaign for Motul India. Titled #MotulFitnessChallenge, the campaign is dedicated to the mechanics who have devoted their time and energy for the company and have taken care of engines for decades.

     

    Commenting on the campaign, Preetam Goswami, Director- Marketing and Business Development, Atlantic Lubricants & Specialties said: “The campaign was very close to our heart since we reached out to help our valued mechanics, they are our real assets. Also, we are ecstatic to join hands with DViO Digital and their incredible zeal and energy makes this campaign even more special.”

     

    Speaking on the campaign, Sowmya Iyer, Founder and CEO of DViO Digital added: “#MotulFitnessChallenge is an innovative initiative which helped Motul India to reach out and help their mechanics. DViO Digital is committed to creating opportunities for brands beyond conventional engagements that are integrated & effective, and help clients at every step of the journey.”

     

     

  • Seeks to create awareness around Covid-19 preventive measures

    Hamdard launches #MainDarpokHoon digital ad campaign

    By A Correspondent

     

     

    https://www.facebook.com/indiahamdard/videos/240286330645781/

     

    Hamdard Laboratories has announced the launch of its new campaign #MainDarpokHoon to encourage people to stay indoors and take preventive measures to stay healthy and safe. The campaign is shot indoors, adhering to the social distancing norms and guidelines set by the Government of India.

     

    #MainDarpokHoon campaign is conceptualised by Pranav Harihar Sharma, Creative Consultant for marketing at Hamdard Laboratories (Medicine Division). The campaign is live on digital platforms such as Facebook, Instagram and Hotstar etc.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), said: “When we set out to work on the film, we were very clear that in times like this, we have to act responsibly and respond sensibly, and leverage the norms set by the government. We chose a slightly unconventional way of sending out the message to the audience. As a brand, we wanted to say in times like this boosting one’s immunity is the first step of prevention besides all the precautions we are being told to take, to stay safe.”

     

    Sharing the thought behind the campaign, Sharma added: “Fear makes us extra cautious and it is the exact need of the hour today. We are living in corona times and the best we can do to fight it is to be vigilant of it and follow preventive measures like wearing masks, washing hands and follow social distancing norms. ‘#MainDarpokHoon’ campaign takes an entertaining route to convey the message and depicts fear as the greatest strength in defeating the pandemic.”

     

     

  • Medimix took a creative leap and found an innovative way to pay tribute to these heroes

    Digitas & Medimix pay tribute to nurses

    By A Correspondent

     

    Medimix wanted to wish all nurses a Happy International Nurses Day yesterday (May 12) and took a creative leap to pay tribute to these heroes.

     

    Sharing his views, Rolf Hennessey, Creative Director, Digitas Bangalore, said: “In these uncertain times, healthcare workers across the globe have redefined their roles. So the team found a simple but engaging way to celebrate them.”

     

     

  • The ad film aims to celebrate the mother and daughter relationship, breaking the stereotype by taking an unconventional route

    Havmor Ice Cream’s brand campaign for Mother’s Day

    By A Correspondent

     

    Havmor came up with a digital brand campaign celebrating the bond between a mother and daughter on the eve of Mother’s Day.

     

    Said Anindya Dutta, MD, Havmor Ice-cream: “We are utilizing our social media assets for the first time to celebrate a special day like Mother’s Day with our consumers. This is a very powerful idea to reach out and build an emotional connect and affinity with them. We are confident such initiatives will help in driving preference for the brand in the days to come.”

     

    Added Shekhar Agarwal, Head of Marketing, Havmor Ice-cream, said, “We wanted the film to bring a new side of our Mothers to the fore and allow them to celebrate their human-ness where they have every right to enjoy the kid in them. This campaign certainly stands out a new perspective and yet delivers a powerful message. We believe this new campaign will break the clutter and elevate Havmor`s proposition of being a caring and innovative brand.”

     

     

  • At TikTok, Cherian will be responsible for spearheading the overall brand strategy and marketing initiatives

    TikTok appoints Ashok Cherian as Marketing Head for India

    By A Correspondent

     

    TikTok has announced that Ashok A Cherian has joined the company as  Marketing Head for India. At TikTok, Cherian will be responsible for spearheading the overall brand strategy and marketing initiatives for the platform.

     

    Welcoming Cherian to the team, Nikhil Gandhi, India Head, TikTok said: “We are excited to have Ashok onboard to lead TikTok’s brand building journey and marketing efforts in India. Ashok’s appointment further strengthens our local leadership team, which is committed to ensuring structured growth and providing an exciting and safe in-app experience to our users. With his extensive experience spanning over 20 years, I believe he will add immense value in building our brand salience across stakeholders in the country.”

     

    Commenting on his new role,  Cherian added: “I am delighted to join TikTok and excited at the opportunity to be a part of this team. TikTok has democratised content creation and redefined the way people create and share short-video content. I look forward to leveraging my past experience in the content and entertainment industry to further build the brand love and bring joy to our users in India.”