MxMIndia

Category: MARKETING

  • Collaboration with helped campaign outreach to eight million

    Mother Sparsh floats #PlantAndPure digital ad campaign

     

     

    Mother Sparsh has launched its #PlantAndPure campaign to ascertain the probabilities and options in the segment. The two-month-long campaign was carried out in a phased manner wherein influencers from across social media boards were roped in even as platforms such as FirstCry, which is a one-stop destination for all baby needs, were utilized to garner niche perception.

     

    Talking about the comprehensive outcome of the campaign, Mother Sparsh co-founder and Head of Brand Strategy Rishu Gandhi said: “We had strong belief on the plant powered range owing to the freshness and utility of the concept. Thanks to the overwhelming outreach of the campaign, sales of our new plant-based products in high potential category surged from 15 to 20 per cent.”

     

     

  • The film lifts up sentiments around lockdown with a heart-warming story

    Ogilvy Delhi executes ad campaign for Dabur Amla

    By A Correspondent

     

    Dabur Amla Hair Oil has created a new digital campaign around building bonds with loved ones during this lockdown. The film lifts up sentiments around lockdown with a heart-warming story that helps connect with the consumers.

     

    Said Ritu Sharda, Chief Creative Officer Ogilvy India-North: “The lockdown has distanced the world, and people are worried. But we chose to look at it in a slightly different manner. One which is as real as this pandemic, but positive. It didn’t take us long to realise that it has finally given us something we have always longed for – a chance to spend time with our loved ones. So while the world figures out a way to get back together, we urge people to make their bond even more beautiful, by coming closer as a family and strengthening the roots. And a champi, coupled with lengthy conversations, is definitely one way to get there.”

     

    Added Rajeev John, Senior GM Marketing, Dabur: “An age-old brand, Dabur Amla is rooted in strength. It’s a household name spanning across generations. We wanted to ensure a strong emotional connect with the consumer during these tough times. Champi-an act of love, seemed the perfect fit to reassure our consumers that Dabur Amla is as much a part of their everyday lives, even during the lock down. Instead of being more of a product story, we felt it was key to respect the current sentiment & create a simple yet endearing film.”

  • Hotstuff pulls off a strategic TVC for ICICI Prudential Mutual Fund amidst Covid-19 lockdown

    Hotstuff executes latest TVC for ICICI Prudential MF

    By A Correspondent

     

    In light of the current situation, ICICI Prudential Mutual Fund wanted to uplift the sentiment through an offbeat positive message on the lockdown which would encourage the investors to invest. Hotstuff, its creative and advertising partners, created a film that complimented the spirit of Indian investors, who have adapted to the lockdown in different ways.

     

    Said Arun Fernandes, CEO of HotStuff: “A majority of the work was done in-house; since external resources were not possible in a lockdown scenario. We had already organized our operations at least a month prior to the lockdown being announced by ensuring business continuity via remote working terminals. Processes were redefined to ensure quality at the same level of output and on time. That is what enabled us to pull off this film in a record time from script to release, amidst a lockdown.”

     

  • The film recognises the bankers for their indomitable spirit

    Axis Bank unveils #FilmFromHome by Lowe Lintas

    By A Correspondent

     

    Axis Bank has unveiled #FilmFromHome that has been conceived by Lowe Lintas Mumbai and which recognises all bankers for doing everything they can to keep India open and keep the flow of transactions and money in the economy running.

     

    Earlier this year, the bank spelt out its new brand philosophy ‘Open’ that was conceived by Lowe Lintas in partnership with its stakeholders. The philosophy of the bank ‘Open’ was backed by a visible service transformation using technology seamlessly integrated with a human touch.

     

    Speaking about the need for this campaign, Asha Kharga, Group CMO, Axis Bank said: “This campaign reflects Axis Bank’s brand philosophy, keeping it open, both physically and virtually. Through a nationwide lockdown which required backend and on-ground services to be functional at consistent levels. Activities like payments, money transfers, running branches, providing paper rolls to merchants for card payments, loading cash in the ATMs, or make banking accessible in the remotest areas during a pandemic is possible only due to bankers’ selfless service and their unwavering resolve.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas added: “The film, conceived by Joshua Thomas, Katya Mohan and Prathamesh Gharat is an expression of the pride that Axis Bank feels in being part of the banking fraternity. Which finds itself at the economic frontline, facing challenges it has never faced before and showing us every day, that it is equal to the task.”

     

     

  • Initiates community engagement of mothers in providing healthy nutrition for families

    Nu-Shakti launches #ShaktiBadhao campaign for mothers

     

     

    On the occasion of Mother’s Day 2020, Nu-Shakti has launched a #ShaktiBadhao campaign to salute all mothers who nurture their families. The digital community engagement campaign is aimed at empowering mothers by highlighting to them the role micronutrients play in ensuring better nutrition and good health of the entire family.

     

    Said Alok Kohli, Business Director DSM India: “Mothers play an incredible role in the well-being of their children and families, right from effortlessly managing household chores to providing them nutrition. The #ShaktiBadhao campaign salutes the Shakti in every house – mothers  while enabling them to take care of their families’ nutritional needs. Through Nu-Shaktis #ShaktiBadhao community engagement campaign, we are harnessing the exponential power of aggregation on social media platforms, motivating mothers fraternities in sharing experiences about addressing their children and families nutritional needs.

     

     

  • Parle Products’ brand- Kismi captures the opportunity to discuss social distancing with revamped digital logo

    Parle reinventing Kismi logo to signify social distancing

    By A Correspondent

     

    Parle Products has rolled out a change in the ‘kissing couple’ logo digitally for its brand Kismi toffee. The change in logo denotes the message of social distancing during pandemic crisis.

     

    Said Krishnarao Buddha, Senior Category Head at Parle Products: “We tweaked the iconic logo on social media platforms to remind our customers and employees that everyone should be doing their part to help stop the spread of coronavirus by practicing social distancing  We, at Parle Products take safety measures seriously and are proud to have initiated the digital campaign. In order to keep serving our customers with essential commodities in this crisis, we have implemented enhanced safety measures. While adhering to social distancing, we have shared various guidelines where our brave workers follow contactless operation procedures, sanitation, maintaining hygiene and ensuring workers always wear masks and gloves at all times.”

     

     

  • The video sees Gajraj Rao speaking to his followers not as his character in the Voltas films, but as himself

    Voltas and Ogilvy urge Indians to be adjustable during the lockdown

    By A Correspondent

     

    Earlier this year, Voltas launched its maha-adjustable campaign for its new range of ACs that could adjust between multiple tonnage modes. And since the lockdown, the words ‘Maha-adjustable’ have been reborn with a very different message at heart.

     

    The video sees protagonist Gajraj Rao speaking to his followers not as his character in the Voltas films, but as himself and how the lockdown has changed him as a person.

     

    Said Ritu Sharda, Chief Creative Officer, Ogilvy India-North: “This lockdown really has changed everything. Our Voltas Inverter ACs were Maha-Adjustable, and now we’ve also become maha adjustable. Not just in what we do in our homes, but also how so many of us from different cities have managed to come together to create this beautiful message in the most delightful way. It was an absolute joy to collaborate with Gajraj Rao on this film. Not only did he feature in it, but also volunteered to produce it for us, with his son Nikhil wearing the director’s hat. It’s work like this that makes one also look at all the good this new normal brings.”

     

     

  • This film has been written, produced, directed and narrated by Rohit Kumar Kanojia

    Nutrela Health unveils #DilKiBaat ad campaign

    By A Correspondent

     

     

    https://www.facebook.com/Nutrela/videos/586720475523729/

     

    Nutrela Health has unveiled a new campaign #DilKiBaat, in association with digital media firm BC Web Wise. The campaign showcases what being stuck at home due to the lockdown feels like. It aims to give a message to people on staying positive and spending quality time with family.

     

    This film has been written, produced, directed and narrated by Rohit Kumar Kanojia.

     

    Said Darshan Panchal, General Manager, Nutrela: “The purpose of ‘DilKiBaat’ is to make people emotionally stable and realise the value of connection with family members while staying at home. The current situation is an appropriate time to discuss things and talk to family, while balancing both work and life. It is a human truth.”

     

    Added Chaaya Baradhwaaj, Founder and MD, BC Web Wise:

    “Nobody knows what our future holds, so we should use this time at its best.  The lockdown has definitely not been easy to cope with. This film is designed to enable people to look at that brighter side, cherish those special moments even as they cope with the new normal.”

     

     

  • The brand has also asked it audience to capture their special wishes and moments with their mothers

    Titan tweaks its iconic tune to ‘Tune for Ma’

    By A Correspondent

     

    On the occasion of Mother’s Day 2020, Titan has launched ‘Tune for Ma’, a new take on the Titan signature tune. The brand has also asked it audience to capture their special wishes and moments with their mothers with #TimeWithMa on their social handles.

     

    Sharing his thoughts on the Mother’s Day campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “In these unprecedented times, the brand has kept warmth and positivity at the core of its messages of ‘Staying Apart yet Together, like the numbers on a watch’ and ‘Making Every Moment Count’. In this Mother’s Day film, leading musicians of the country have collaborated virtually, with a new take on the iconic Titan tune for a potent message that connects Mothers and Music.”

     

    Speaking about the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy added: “This is a piece very close to my heart. I truly believe music is the second best thing to heal this world. The first of course is our Mothers. These two superpowers make the world a truly better place.”

     

     

  • Actors like Bhumika Gurung, Gaurav Bajaj, Shivangi Joshi, Kinshuk Vaidya, Surbhi Chandna and Rupal Patel, Mohit Malik, Karan Jotwani, Apoorva and Anmol amongst others were part of the campaign

    News18 India’s campaign gets support from TV stars

    By A Correspondent

     

    News18 India reports that its initiative ‘Stars ka School, Ghar Mein Raho Cool’ has received “huge support” from a galaxy of television stars.

     

    Notes a communique: “The primary idea for the campaign was to keep viewers engaged and give the top stars from the TV fraternity an opportunity to engage with their fans. Amidst all the worries Stars ka School was an attempt by News18 India to bring a positive message from top TV celebrities. From advice on how to stay productively engaged to ways of staying emotionally and psychologically strong, the stars spoke from the heart, giving a rare peek into their personal space.”

     

    Actors like Bhumika Gurung, Gaurav Bajaj, Shivangi Joshi, Kinshuk Vaidya, Surbhi Chandna and Rupal Patel, Mohit Malik, Karan Jotwani, Apoorva and Anmol amongst others were part of the campaign.

     

     

  • The commercial has been directed by Nitesh Tiwari of Dangal and Chhichhore fame and choreographed by Mudassar Khan who has earned a name for his choreography style in many Salman starrer films like Dabangg, Ready, Bodyguard etc

    Now Salman Khan is brand ambassador for Navratna oil

    By A Correspondent

     

    Navratna Oil, from the house of Emami Limited, has kicked off its new season with actor Salman Khan.

     

    Speaking on this occasion, Harsha V. Agarwal, Director, Emami Limited, said: “We are very happy to have India’s evergreen hearthrob Salman Khan on board for our brand Navratna.  We found Salman’s mass appeal and fan base to be a perfect match for Navratna’s deep connect with its consumers. We are confident that our new communication with its peppy presentation featuring the superstar will help the brand to scale up its mass appeal quotient further.”

     

    The commercial has been directed by Nitesh Tiwari of Dangal and Chhichhore fame and choreographed by Mudassar Khan who has earned a name for his choreography style in many Salman starrer films like Dabangg, Ready, Bodyguard etc.

     

     

  • Kalyan Jewellers’ regional brand ambassadors, Wamiqa Gabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories

    Kalyan Jewellers celebrates motherhood with tribute by Amitabh Bachchan

    By A Correspondent

     

     

    https://www.facebook.com/KalyanJewellersIndia/videos/544228533120099/

     

    This Mother’s Day, Kalyan Jewellers launched a digital ad film with Amitabh Bachchan reciting the poem ‘Maa Tune Sone Ka Dil Paaya’ – thus paying tribute to all mothers. The video rendition of the poetic tribute features ‘Maa & Me’ images, these photographs were sourced via social media participation. From the hundreds of crowdsourced images, the brand handpicked some of the best moments captured on camera to be part of the campaign video.

     

    Speaking about this campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Our mothers have always stood by us and been our biggest support system. This year while some of us are lucky enough to celebrate Mother’s Day at home, there are several who are celebrating it from afar. In times like these, it is important that one holds on to the good and beautiful moments and takes the nostalgic trip down memory lane. Our Mother’s Day campaign has sought to follow this approach and use the evergreen voice of Amitabh Bachchan juxtaposed with real photos.”

     

    Kalyan Jewellers’ regional brand ambassadors, Wamiqa Gabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories.