MxMIndia

Category: MARKETING

  • It encourages people to spend quality time with their loved ones

    FGII launches digital campaign #CoverTheDistance

    By A Correspondent

     

    Future Generali India Insurance Company Limited (FGII) has launched a social media campaign #CoverTheDistance. The campaign is designed to encourage people to make the most of the time spent with their loved ones, whilst they are home.

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance: “We live in extraordinary times. While we all know that social distancing is the best way to beat this pandemic, the truth is that social distancing is tough. We are very clear that our job in these tough times is to support our customers, and the best way to do that is to show them the positives of social distancing amongst the plethora of negativity. #CoverTheDistance is about looking at the bright side of this situation, and to focus on what truly matters – our relationships.”

     

    Added Amit Akali, Managing Partner & CCO, What’s Your Problem (WYP) Brand Solutions: “The lockdown and the uncertainty around us has made all of us reflect on what is really important to each of us and get our priorities right. When we came up with the thought, we realised that these times were actually a great opportunity to spend time with our loved ones, be it physically at home or through regular video calls, etc.”

     

  • The campaign was launched digitally by Chef Ranveer himself

    Kellogg’s unveils breakfast recipes for 21 stay-at-home days

    By A Correspondent

     

    Kellogg’s is helping parents table breakfast with a twist, through its all-digital ‘21 Days 21 Recipes’ campaign.

     

    Sharing an insight into the campaign, Sumit Mathur, Director Marketing, Kellogg South Asia said: “Trying times like these present brands with an opportunity to showcase agility by creating authentic solutions for the consumer’s real-life issues. Our team at Kellogg has done exactly that by partnering consumers in their hour of need and responding with the initiative in 72 hours flat. We believe that coupling the brilliance and creativity of Chef Ranveer with the grain-based goodness of Kellogg’s products would make for the perfect daily breakfast innovation. The ‘21 Days 21 Recipes’ initiative is already receiving raving reviews from consumers.”

     

     

  • Each of the campaigns target the work from home scenario while making it fun and exciting

    Koovs joins conversation around Covid-19 in campaign

    By A Correspondent

     

    Koovs.com has launched its campaign titled #AboveKeyboardDressing and #UnpausewithKOOVS. The campaign targets work from home scenario adopted by most companies while making it fun and exciting.

     

    Notes a communique: “The #AboveKeyboardDressing campaign is all about mixing work and comfort together. Via this campaign, Koovs wants to bring forth the juxtaposition of two completely opposite dressing styles. The latter campaign #UnpausewithKoovs, is about engaging with influencers to find out how are they making the most of their time when quarantined at home. With this campaign, Koovs.com aims to be a platform to spread positivity and also where people showcase their talents.

     

     

  • ‘Goldsmith Relief Fund’ constituted in association with three industry federations to support kaarigars across the country

    Kalyan Jewellers launches ‘Goldsmith Relief Fund’

    By A Correspondent

     

    Kalyan Jewellers has announced that it will be supporting the daily wage worker community from the Gems and Jewellery industry as well as the Film industry, in association with Amitabh Bachchan’s ‘We Are One’ initiative that aims to support over 1,00,000 families.

     

    On its part, Kalyan Jewellers will provide 50,000 households with monetary relief during these tough times.

     

    For the ‘kaarigars’ or artisans and the daily wage workers who are part of the gems and jewellery industry, Kalyan Jewellers has launched the ‘Goldsmith Relief Fund’ and will be working closely with Jewellery Manufactures Association (Kerala), Coimbatore Jewellers Association and Gems & Jewellery Export Promotion Council (Mumbai). The fund will be used to provide relief material and monetary assistance to the daily wage workers.

     

    Talking about the initiative, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are witnessing an unprecedented global pandemic. During these testing times, it is important to support the daily wage worker community which has been most affected due to the shutdown. The Goldsmith Relief Fund is a humble initiative that we have put together to try and bring some semblance of financial relief to the artisans working in our industry.”

     

    Kalyan will also be partnering with the ‘We Are One’ Public Service Announcement film. Led by Amitbh Bachchan, stalwarts from the film industry have come together to make this short PSA, that clarifies the importance of staying home and maintaining social distancing to break the chain during COVID-19.

     

    “The film being made is very special as it brings together all the best creative minds of our industry. This will further strengthen the unity among the citizens of our country to fight COVID-19 and enable India to lead the world out of this pandemic,” added T S Kalyanaraman.

     

     

  • Four-month-long campaign recognizes the era of HyperTaskers

    OnePlus campaign showcases next generation of smartphone users

    By A Correspondent

     

    OnePlus has unveiled its new creative campaign aligned with the upcoming launch of the new OnePlus 8 series. Recognising the hyper-connected reality of this era, the HyperTaskers campaign celebrates a generation that is future-ready, tech-savvy, and values time.

     

    Addressing the campaign, Siddhant Narayan, Head of Marketing, OnePlus India, said: “OnePlus aims to create innovative, burdenless technology to help our users achieve more. With our users today striving to fulfil a series of aspirations in this fast-paced world wherein every nanosecond matters, we believe that the word ‘multi-taskers’ no longer does them justice. With our ‘HyperTaskers’ campaign, we celebrate a new generation of individuals who thrive across multiple spheres of their lives, while adding fervour to our much-awaited OnePlus 8 flagship series launch.”

     

    The campaign has been conceptualized and implemented by Wieden + Kennedy.

     

    Sharing further insights on the campaign, Gautham Narayanan, Managing Director, Wieden + Kennedy, India, added: “This campaign brings to life the connection between the new OnePlus devices and the HyperTasker generation in a unique way. The new OnePlus flagship series empowers you to achieve more, every second, because, for this generation of multi-taskers, every moment counts. HyperTaskers need tools that are fast, seamless, and powerful enough to enable them to do many things at the same time. They need OnePlus, a company that has always stayed ahead of the curve with its focus on performance and speed.”

     

     

  • Mirum will also be setting up Salesforce Mobile Studio & AD Studio for the client

    Mirum India wins marketing automation business of Silver Arrows

    By A Correspondent

     

    Mirum India has been selected to provide marketing automation services to Silver Arrows Automobiles Pvt Ltd and Bimamitra. Mirum will be responsible for implementing Salesforce Marketing Cloud solutions for Silver Arrows. As part of the mandate, Mirum will also be setting up Salesforce Mobile Studio and AD Studio for the client. Mirum will be implementing the Marketing Cloud solution from Salesforce for Bimamitra, a leading insurance solutions company.

     

    Said Mihir Karkare, EVP – Mirum India: “Mirum has been associated with Salesforce for over eight years, and now we are a Salesforce Gold Consulting Partner. We are confident of our expertise and in-house talent; and hope to enable Silver Arrows and Bimamitra to achieve their business transformation goals.”

     

     

  • Ariel collaborated with American ASMR youtuber and artist GIBI ASMR

    Ariel releases #ShareTheLoad video on International ASMR Day

    By A Correspondent

     

    On the occasion of International ASMR Day (April 9), Ariel India is giving men yet another reason to #ShareTheLoad of domestic tasks, and giving women a way to relax and sleep better.

     

    Taking the conversation further and in context of the current times, Ariel collaborated with American ASMR youtuber and artist GIBI ASMR to curate a #ShareTheLoad ASMR. This ASMR video is a depiction of a husband doing the laundry, the sound of which is calming for the women.

     

    Said Sharat Verma, CMO, P&G India and Head, Fabric Care Indian Subcontinent: “Ariel’s ShareTheLoad movement, which started five years back, has been sparking conversations to promote gender equality in the household by propagating the equal distribution of household chores. The message is more relevant now than ever …when the home is also an office, school and playground. Research tells us that households where partners share the load, make happier homes. It’s important that women get equal rest and sleep. Gibi’s ASMR video aims to help more and more women unwind using relaxing sounds and sights while inspiring more men to #ShareTheLoad.”

     

     

  • The soap creates awareness about the power of handwashing

    Lifebuoy unveils series of initiatives in fight against Covid-19

    By A Correspondent

     

    Taking the cause of preserving health and preventing the further spread of Covid-19, Lifebuoy has launched a nationwide public awareness campaign educating people on the importance of and steps to hand sanitization, urging citizens to use any soap at their disposal.

     

    The campaign kicked off across print, television and digital platforms with a message that placed emphasis on the importance of handwashing while also boldly naming its competitors and urging consumers to use any soap that is available to them.

     

    Commenting on the public awareness campaign, Srirup Mitra, Vice President, Skin Cleansing, Hindustan Unilever said: “Until a cure is found, a simple act of handwashing, when done correctly, can effectively contribute towards reducing the spread of this deadly virus. We at HUL have ramped our production capacities to ensure that Lifebuoy hygiene products are available to consumers and continue our commitment to support the nation and its citizens in this fight against corona virus.”

     

     

  • Anthem aims to highlight the influence of collective willpower to sail through the ongoing crisis while maintaining social distancing

    SBI Life unveils emotional anthem in battle against Covid-19

    By A Correspondent

     

    SBI Life Insurance has unveiled an anthem titled ‘We can, we Will’ anthem that reiterates the power of collective unity and solidarity to fight the spread of Covid-19.

     

    The anthem has been conceptualised by Be the Bee and the video featuring 27 TV celebrities from various parts of the country was executed by Mindshare. Establishing a regional connect, the celebs can be seen singing the anthem from their respective homes in local languages like Hindi, Marathi, Telugu, Kannada, Tamil, Malayalam, Bengali, Assamese and Odia, thereby reflecting the nation’s true spirit of unity in diversity.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “The Corona virus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life and the entire nation is exploring solutions to tide through this crisis. In these current times of self-isolation, the ‘We Can, We Will’ anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power we will overcome the biggest of challenges.”

     

     

  • Creatively spreading smiles with an ongoing #DistanceOKPlease campaign

    JK Tyre encourages citizens to #StayHome

    By A Correspondent

     

    In line with the government’s appeal to maintain social distance to counter the spread of Covid-19, JK Tyre & Industries has introduced a social media campaign #DistanceOKPlease to educate people about the importance of staying at home.

     

    Based on the popular Truck Shayari concept, the campaign appeals to the citizens with witty popular slogans that are often seen on commercial vehicles in India. The campaign has gone live across social media platforms of JK Tyre with a focused outreach through Facebook.

     

    Commenting on the occasion, Srinivasu Allaphan, Director – Sales & Marketing at JK Tyre & Industries Ltd said: It is an unprecedented and highly sensitive time for all of us, which demands us to come together  online to face this problem. It is crucial for brands to take ownership and leverage existing resources to inform the public and increase visibility and influence at the community level. We are making every attempt to raise consciousness about the precautionary steps to avoid the spread of Covid-19.

     

     

  • Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19

    Tata Tea urges individuals to care for senior citizens

    By A Correspondent

     

    Tata Tea has announced that in the wake of the Covid-19 situation and extended lockdown period in the country, they will work towards spreading awareness and facilitating change for the cause of the elderly, who are the most vulnerable during these times, through their social initiative, Iss baar #BadonKeLiye #JaagoRe JaagoRe.

     

    Commenting on the initiative of Iss baar #BadonKeLiye #JaagoRe, Sushant Dash, President, Beverages– India & Middle East, Tata Consumer Products, said: “JaagoRe has always been a means to awaken people on a relevant social issue, inspire them to take action thereby make a genuine difference in society. For us, it has always been about making a real difference in people’s life and with this initiative also, that is the attempt. The initiative will involve, spreading awareness of the Social Cause viz Helping the elderly, providing relevant tips, tying up with NGOs and providing a common platform for people to connect with them, and share stories of volunteers to inspire others to take action.”

     

    Added Puneet Das, Vice President Marketing, Beverages – India, at Tata Consumer Products: “It is important to understand and address the medical, psychological and social needs of the elderly whose routine life is disrupted leading them most prone to confusion and helplessness. A simple action like checking on them to see if they need anything and taking steps to help them will make a big difference. Of course, all this needs to be done keeping in line with the Covid-19 guidelines, as provided by the local administration. However, it is time to give back to our elders who have protected and guided us in the right direction. Every small step or action you take to help them, can make a big difference. Hence, we appeal to all to join the movement, and be a catalyst of change with Iss Baar #BadonKeLiye #JaagoRe.”

     

     

  • Titled #StayIn the brand is asking people to rejoice the wonderful life moments

    ‘Stay In, Stay Home ‘, says Duroflex in new digital film

    By A Correspondent

     

    Duroflex has released a film titled #StayIn with the social message urging people to #StayIn and #StayHome because currently, one’s bed is the safest and most comforting space that one has. And it is time to make the most of it.

     

    Elaborating on the film, Smita Murarka, Vice President, Marketing, Duroflex, said: “In these times of social distancing and work from home, it is very easy to feel confined and restricted by the idea of staying in. Through our film we want people to rejoice the happy moments of staying in with our bed being a companion and support in these life moments. From giving us a haven to letting us snuggle-in over the weekend, from being our jumping bag to being the perfect place to crash and helping rejuvenate our body and mind to prepare us for the next day. Beds have always been a safe haven but even more so today when staying in and staying home is staying safe.”