MxMIndia

Category: MARKETING

  • The account will be managed and supervised from The Marcom Avenue’s Gurugram office

    Marcom Avenue wins marketing mandate for Vertel Digital

    By A Correspondent

     

    The Marcom Avenue has been appointed to lead the integrated marketing communications for Vertel Digital, India’s leading provider of wireless-radio communication equipment.

     

    During the tenure, The Marcom Avenue will be responsible for all the ideation, planning, execution and implementation of Vertel’s integrated marketing communications. The account will be managed and supervised from The Marcom Avenue’s Gurugram office.

     

    Said Sonal Chopra, Commercial Market Manager, Vertel Digital: “We have been looking for an integrated marketing communications partner to magnify our digital presence and The Marcom Avenue was able to exhibit their potential in taking our brand to the next level. They have a keen interest in our brand and business and have been able to demonstrate the same with their preliminary strategies. We look forward to working with them.”

     

    Added Divanshi Gupta, Director, The Marcom Avenue, on winning the account: “Vertel Digital is a number one brand in the field of radio communication and it is our utmost honour to have got the opportunity to be associated with them. The Marcom Avenue team is highly excited to take on the challenge of enhancing Vertel’s communication across digital platforms. We are motivated to craft a stellar success IMC story for their brand in this dynamic market.”

     

     

  • #HumHongeKamyaab is a song that has represented the country’s hope and determination for generations and continues to do so in these difficult times

    Gozoop campaign brings positivity with #HumHongeKamyaab

    By A Correspondent

     

     

     

    On the back of the national lockdown, Gozoop has released a video to showcase a positive spirit that is more than just the sound of a spoon hitting a plate. #HumHongeKamyaab is a song that has represented the country’s hope and determination for generations and continues to do so in these difficult times.

     

    Speaking about this, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, said: “This is a time for all of us to stick together in spirit but stay separate at home. We wanted to communicate this message to as many people across the nation, in a way that they understand and act on it. I am glad that our team, while working from home, put in their efforts and used the power of creativity to launch this video. I am thankful to the NITI Aayog for supporting this idea and helping it reach across India. If this helps save even one life, we will consider our job done.  #HumHongeKamyaab.”

     

     

  • The campaign is ideated to keep audience healthy and fit during the quarantine period

    Gemius Design conceptualises #GetHighAtHome campaign for Woop Trampoline Park

    By A Correspondent

     

    Gemius Design Studio has conceptualised and executed #GetHighAtHome campaign for trampoline park – Woop. Through this campaign, Woop urges its audience to remain healthy and fit during the quarantine period.

     

    Said Saurabh Pacheriwal, Co-founder, Gemius: “Our aim is to make the people relive the exciting and adventurous memories they shared at Woop with their friends and family, even while they are amidst these times. Everyone can participate by simply posting a picture with the hashtag #ILoveWoop and stand to win amazing vouchers, with an added bonus of getting featured on Woop’s official Instagram handle.”

     

    Added Rajat Mahindru, Co-founder of Woop: “It is very easy to miss out on staying healthy and keeping your body moving during this time and we wanted to ensure that everyone maintained their fitness throughout the lockdown. We have a few tricks up our sleeves to get everyone jumping and having fun at home in no time. Staying fit doesn’t have to be tiring and boring. With our campaign, people can stay on their toes and bring out their A-game, with an added incentive of winning free Woop! credits worth ₹500.”

     

     

  • Integrated account includes creative by DDB Mudra

    22feet Tribal bags digital mandate for TTK Prestige

    By A Correspondent

     

    TTK Prestige has appointed 22feet Tribal Worldwide as its digital and digital media planning agency. As part of the mandate, 22feet Tribal Worldwide, which is part of the DDB Mudra Group, will steer the digital transformation of the brand from digital marketing to e-commerce and all the touch points of the consumer’s journey with the brand. The integrated account includes creative by DDB Mudra.

     

    Commenting on the announcement, Dinesh Garg, EVP – Sales & Marketing, TTK Prestige said: “TTK Prestige has the legacy of being present practically in every Indian home. As market leaders, it is imperative for us to engage with consumers, who are in different stages of their purchase journey. The digital space is beginning to play an increasingly important role for us as a brand and we are pleased to embark on this journey with 22feet Tribal Worldwide. We have a long history with the DDB Mudra group spanning two decades, and we look forward to many more rewarding years together.”

     

    Speaking about the win, Preetham Venkky, President – 22feet Tribal Worldwide added: “We are extremely delighted with the confidence that TTK has placed in us by allowing us to bring to life, our vision for what their presence should look like across digital. This move will not only help digitise their business but also provide value to their existing and new customers. With this win led by Ken Sekhar and his team, we now have the exciting challenge of taking one of India’s top brands and building a formidable experience across the digital ecosystem to enable meaningful engagements.”

     

     

  • Titan, through its social media handles including Facebook, Twitter and Instagram, has appealed everyone to avoid stepping out of their homes

    Titan’s new social media message reinforces hope amongst citizens

    By A Correspondent

     

    Titan has shared a message across its social media handles emphasising on the importance of social distancing. The brief video portrays the spacing out of the two ends of the Titan logo, which is a modern representation of the hour glass, thereby urging the citizens to practice social distancing as Covid-19 continues to rapidly spread across the country.

     

    Notes a communique: “This initiative aims to generate awareness with creative story-telling using the brand’s social media platforms to reinstill the spirit of hope and courage among the citizens and fight together against Covid- 19.”

     

     

  • Throughout the campaign artists will post video messages taken from inside their homes to encourage people to stay at home

    Endemol does its bit with ‘Be Cool Don’t Be A Fool’ initiative

    By A Correspondent

     

    Endemol Shine India in collaboration with more than 20 artists started its campaign ‘Be Cool Don’t Be A Fool’ urging all Indians to stay in during the ongoing lockdown. Throughout the campaign artists will post video messages taken from inside their homes to encourage people to stay at home and not venture out as we all stay inside to fight against the COVID 19 together.

     

    Said Abhishek Rege, CEO, Endemol Shine India: ”This campaign is just a small attempt from our end to raise awareness and encourage people as they stay home doing their bit to help India fight against this pandemic.  I also want to thank all the artists that participated in the campaign who have all graciously joined us in this initiative. From all of us at Endemol Shine India ‘Be Cool Don’t Be A Fool’ stay home stay safe!”

     

     

  • This challenge entitles people to show their exciting skills and the best 13 entries wins upto 1.69 Lakh including cash prizes

    Eume unveils #StayHomeChallenge social media campaign

    By A Correspondent

     

    Lifestyle brand Eume has launched an Instagram challenge, where users have to upload a short video of the most exciting thing they can do during this lockdown period. The campaign is open for all on Instagram and there is an opportunity to win prizes worth INR 1.69 lakh.

     

    Said Naina Parekh, CEO, Eume: “These are unprecedented times due to the Covid-19 lockdown. The lockdown may cause stress and anxiety to people who are confined to their homes. We conceptualised this campaign to encourage people to stay inside while showcasing their talents to bring in positivity during these stressful times through this contest. We believe that this engaging exercise will reduce stress while keeping them engaged. We are enthused by the overwhelming response received from users.”

     

     

  • The film intends to remind people that while we are locked in the safety of our homes

    Vivo India salutes Covid-19 warriors in latest campaign

    By A Correspondent

     

    Vivo India has unveiled a new digital campaign ‘Heroes Who Care’ in collaboration with Dentsu Impact. The campaign salutes doctors and frontline health workers who are relentlessly fighting the global pandemic. To support these heroes, vivo has also donated over two-lakh surgical and N95 masks.

     

    Conceptualised and executed by Dentsu Impact, the film intends to remind people that while we are locked in the safety of our homes and are practicing social distancing, there is a section of our society that has undertaken the most daunting of tasks.

     

    Sharing his thoughts on the brand film, Nipun Marya, Director Brand Strategy, Vivo India said: “Doctors and frontline medical staff have shown tremendous courage in combating the global pandemic. With this digital film, we at Vivo India would like to truly thank these real heroes in white, blue and green capes and salute them for fronting this battle so we can stay safe.”

     

    Added Anupama Ramaswamy, National Creative Director, Dentsu Impact: “The idea revolves around a simple truth – when the world is in danger, it looks to its heroes to save it. Heroes may exist in myths, but today, in the midst of the novel coronavirus pandemic, they exist in real life. They are the doctors, nurses and medical staff sacrificing everything and thinking above their safety in order to save lives. This film is an ode to their fighting spirit, and the fact that they are the ones who are giving the rest of us hope.”

     

     

  • The current Covid-19 pandemic is a huge cause for concern

    Sleepwell encourages citizens to clock-in 8 hours of sleep

    By A Correspondent

     

    Sleepwell has launched a campaign to create awareness about the importance of sound sleep, especially, in today’s scenario.

     

    On the campaign, Sumit Sehgal – CMO, Sheela Foam said: “At Sleepwell, we firmly believe that to ensure good health, one must clock in a minimum of 8 hours of undisturbed sleep. Sleepwell has always pushed innovation with a focus on health and hygiene. In 2018, we introduced our Neem Fresche Technology to prevent allergies and certain diseases while asleep. The attempt now, is to raise awareness about how 8 hours of sound sleep can build up the body’s defenses. Research shows that sleep triggers the body’s natural healing and helps absorb nutrients better. Just some of the reasons why one should be making sure they get their 8 hours of sleep.”

     

     

  • Highlights various positive aspects of life and surroundings to help everyone stay optimistic and motivated

    Honor India encourages Indians with ’21 Days of Positivity’

    By A Correspondent

     

    Mobile phone brand Honor India recently started an initiative on social media to spread positivity amidst the ongoing situation. Titled as ‘21 days of Positivity’, the initiative aims at uplifting the consumers while they are staying at home to fight the current pandemic.

     

    Notes a communique: “Believing that staying home and positive are the core ingredients in the recipe for successfully managing such difficult times, the brand encourages everyone to not just preach but also practice the #LockdownWontGetMeDown.”

     

     

  • Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’

    HUL partners UNICEF in fight against Covid-19

    By A Correspondent

     

    Hindustan Unilever Limited (HUL) announced a collaboration with Unicef to undertake a mass communication campaign and to inform the general public against Covid-19. The campaign brings together the marketing expertise and scale of HUL and the technical knowledge of Unicef to create engaging communication tools that can help people change behaviours and stay safe during this time of the pandemic.

     

    Talking about the campaign, Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited said: “The need of the hour is simple and effective communication across both urban and rural India to help fight Covid-19 and our partnership with Unicef aims to do just that. Furthermore, we need to come together as a nation and be supportive of each other during this crisis. Our campaign will help address these challenges and at scale. Along with Unicef, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitizers and Domex cleaners available across a wide geography which is the most critical need today.”

     

    Added Dr Yasmin Ali Haque, India Representative, Unicef: “Covid-19 disease has thrown up many challenges and among them is getting the right information to everyone, no matter where they live and whatever their situation, in the shortest time possible. Our partnership with Hindustan Unilever Limited is important as it leverages HUL’s communications strength as well as rural marketing outreach with Unicef’s technical expertise and messaging. We hope that through this effort we are able to bridge the communication gaps by sharing information to contain the spread of the disease.”

     

     

  • The platform is conceptualised by AutumnGrey group India

    AutumnGrey develops a real-time tracker for Covid19

    By A Correspondent

     

    Autumn Grey has unveiled a Coronavirus Update website conceptualised, developed and deployed completely inhouse.

     

    Anusha Shetty

    Talking about the platform, Anusha Shetty, Chairman & Chief Executive Officer, Grey group, said: “Fake news has been the worlds problems on many fronts, including news on the Corona virus. At a time like this, when we need to keep positivity at its peak this site with validates information is a blessing. More so, served in local languages for our diverse India. I am proud of my team for making a small difference in this challenging phase.”