MxMIndia

Category: MARKETING

  • The TVCs will be part of a series of integrated marketing and promotional activities

    Youva by Navneet enables young minds to think differently

    By A Correspondent

     

    Youva, the youth stationery brand from the house of Navneet Education Limited, has released three TVCs around their new brand tagline ‘Think. Create’. Youva through their TVCs aims to enable and inspire creativity and celebrate young creators from various walks of life.

     

    Said Abhijit Sanyal, Chief Strategy Officer, Stationery Division, said: “We are excited to launch the TVCs that appreciate and enable creative thinking in today’s youth with our brand messaging ‘Think. Create’. The three TVCs showcase three different stories but having the same underlying idea of how young children think and act differently. I hope we are able to inspire today’s youth with these TVCs and share the spirit of Youva.”

     

     

  • Kick-starts #ProtektIndiaMovement campaign with a digital anthem

    Godrej Protekt urges citizens to join #ProtektIndiaMovement

    By A Correspondent

     

    Considering the severity of the Covid-19 outbreak, Godrej Protekt has embarked on an initiative called #ProtektIndiaMovement. It aims at building awareness amongst people by keeping them informed about the preventive measures to ensure protection against the coronavirus. The brand kickstarted this initiative with a digital anthem highlighting the importance of regular handwashing, featuring children as the messengers in order to create more awareness about hand hygiene.

     

    Conceptualised by Creativeland Asia, Godrej Protekt’s digital anthem is developed with the understanding that although coronavirus is a pandemic that can potentially affect anyone, it can be prevented by simply washing hands at the right times.

     

    Commenting on the initiative, Sunil Kataria CEO India and SAARC, Godrej Consumer Products Limited (GCPL), said: “GCPL always pioneered programmes against diseases posing grave threat to public health. With #ProtektIndiaMovement and this anthem, we want to make sure that the message of washing hands regularly and correctly is conveyed to every Indian.”

     

     

  • Shinde would be pursuing her own interests outside of the network

    In10 Media’s Rajiee M Shinde moves on

    By A Correspondent

     

    In10 Media has announced that Rajiee M Shinde, CEO of its music channel ShowBox, has decided to leave the network in the coming months. Shinde would be pursuing her own interests outside of the network.

     

    Commenting on the recent development, Aditya Pittie, Managing Director – In10 Media said: “It has been a pleasure to work with Rajiee Shinde and we are thankful for her valuable contribution to the network. We wish her all the best for her future endeavours. With the channel’s roots deeply entrenched in innovation and disruption, ShowBox will continue pushing the boundaries of quality entertainment to be a platform that’s synonymous for providing exceptional musical offerings.”

     

    Added Shinde: “It has been a wonderful experience launching ShowBox and working with a remarkable bunch of creative and talented people, who are committed to bolstering the entertainment space with its diverse offerings. I thank In10 Media for the opportunity and wish them all the best.”

     

     

  • The new campaign promotes Luminous’ inverter batteries in a quirky and unconventional way

    Luminous unveils summer campaign with Tendulkar

    By A Correspondent

     

    Luminous Power Technologies announced the launch of its new TVC campaign featuring brand ambassador Sachin Tendulkar. Through this campaign, Luminous intends to draw more attention to its inverter batteries which it claims are long-lasting, in a striking, unconventional and appealing manner.

     

    Introducing the campaign, Sachin Bhalla, Senior Vice President, Marketing, Luminous Power Technologies said: “Luminous is considered to be one of the most reliable brands when it comes to inverters and batteries. Our campaigns so far have been focused more on our inverters than our batteries. Through our new campaign, we wish to put emphasis on Luminous’ high-performance batteries which are amongst the longest lasting batteries in the country. We are thankful to Sachin for his continued patronage with the brand. His presence on the screen brings great value and helps us building a greater brand connect with our end users.”

     

    The TVC has been conceptualised by 82.5 Communications. Talking about the campaign concept, Chandana Agarwal, President, 82.5 Communications said: “Working on communications for inverters and batteries is never easy as they tend to get very dull and clinical. This time fortunately for us, we had a very interesting brief which was single-minded and emphasised on long-lasting inverter batteries. We took this as an opportunity to humanise the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”

     

     

  • Andhra Pradesh and Orissa first to get a burst of energy this summer

    Taproot Dentsu unveils campaign for Aquarius Glucocharge

    By A Correspondent

     

    Share Energy, the new campaign by Coca-Cola India’s enhanced hydration beverage- Aquarius Glucocharge, has been conceptualised by Taproot Dentsu Gurgaon.

     

    The campaign has been launched in the heartland of Andhra Pradesh and Orissa and comprises film, print, and Out of Home (OOH).

     

    Speaking about the new campaign, Anoop Manohar, Director- Emerging Categories, Coca-Cola India, said: “Aquarius Glucocharge is an innovative offering from Coca-Cola India, packed with glucose, essential minerals like potassium, sodium and calcium, and fruit juice. It is loved by consumers for its benefits of ‘Rehydrate, Replenish and Recharge’ at an affordable price. Our aim with this campaign is to help consumers understand the value of a collective and realize that we are all gifted with the power to re-energise and support one another in order to emerge as stronger individuals. It is through empathy and kindness and actively supporting each other that we emerge as stronger individuals – together.”

     

    Added Titus Upputuru, Creative Head, Taproot Dentsu: “In an age, where we are constantly occupied with recharging the dying batteries of our phones, this film is a reminder that the battery of our bodies needs recharging too. And it is wonderful that we don’t have to look too far to recharge ourselves – we are all gifted with the power to recharge and reenergise ourselves. Just like Aquarius Glucocharge which gives us instant recharge.”

     

     

  • Launches new collection, Sankalp, with regional ambassador, Pooja Sawant

    Kalyan Jewellers celebrates Gudi Padwa in new digital film

    By A Correspondent

     

    Kalyan Jewellers has launched its digital campaign for the festival of Gudi Padwa. The digital campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant in a traditional avatar, wearing jewellery from Kalyan Jewellers’ Sankalp jewellery collection.

     

    Speaking about the campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Gudi Padwa is a great time to renew our commitments to this market, and showcase the vast variety of traditional Maharashtrian designs that Kalyan Jewellers has to offer. Currently, we have a total of nine showrooms in the state of Maharashtra, and we recognise it as one of our key markets with a lot of potential. With Sankalp, our range of traditional Maharashtrian jewellery, we hope to cater to a younger audience who juggles the world of modernity and tradition with ease. Our digital campaign, is targeted at this section and it highlights the deep rooted traditions and customs of the land, that they proudly follow.”

     

     

  • A 360-degree high decibel campaign targeted towards educating consumers on oral health's link to overall health

    Colgate highlights importance of oral health in new campaign for Colgate Vedshakti

    By A Correspondent

     

    Colgate-Palmolive (India) Limited has announced the “Mooh Swachh Toh Aap Healthy” campaign for its ayurvedic toothpaste Colgate Vedshakti.

     

    The campaign kickstarted with the launch of a TVC on March 4 in 10 regional languages including Hindi, Marathi, Telugu, and Tamil. It is being amplified further across mediums like print, digital and social media.

     

    Speaking about the campaign, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said: “At Colgate, we are committed to enable better Oral Health for all. With the launch of this campaign with Colgate Vedshakti, for the first time we are throwing light on the inherent connection between oral & overall health. Colgate Vedshakti brings together a unique combination of Ayurvedic ingredients to provide holistic oral care to ensure better overall health.”

     

    Created by Redfuse Communications, Delna Sethna, Executive Creative Director, Red Fuse added: “How do you communicate extremely logical, science-y facts in a way that even children would understand them? You get children to disseminate them for you. Their universe of make-believe opened so many avenues for us to explore. Their sincerity in delivering our message draws you in from the second one.”

     

     

  • The campaign addresses the stereotypical prejudices associated with women

    Mother’s Recipe highlights stereotypical comments against women in new ad

    By A Correspondent

     

    Mother’s Recipe has created an engaging vox-pop in collaboration with Social Panga, that questions the stereotypical comments targeted towards women. To commemorate Womens Day, the company came up with the #PerceptionBadlo campaign to address the stereotypical prejudices associated with women.

     

    Speaking about the campaign, Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd said: “Mother’s Recipe as a brand has always encouraged women empowerment and with this campaign, we aim to bring a change in the mindset of the people who create stereotypical biases against women. We have observed that certain comments and remarks are rooted in centuries-long differences in class, sexism, and stereotyped gender roles at work, in society, and in private life. Hence, we created a campaign #PerceptionBadlo to spread awareness against the biases related to a specific gender. “

     

    Adding to the success of the campaign, Himanshu Arora, founder of Social Panga, added: “The campaign was the result of the analysis we did regarding the current trends around women. We noticed a lot of chatter around stereotypical discrimination against women like only girls can wear pink, a woman should have a child by the age of 30, women belong in the kitchen, etc.  It was a conscious decision to associate with Mother’s Recipe for this campaign for driving a change. Through this campaign we aim to bring a momentum of changing the stereotypical thoughts that are associated with women.

     

     

  • Mirum India will provide Poorvika Mobiles with social listening solution by implementing Social Studio from Salesforce Marketing Cloud

    Mirum India to provide social listening services for Poorvika Mobiles

    By A Correspondent

     

    Chennai-based multi-brand retail chain Poorvika that deals in mobile phones and connections, accessories, recharges and internet data has chosen Social Studio from the Salesforce Marketing Cloud suite as the social listening platform.

     

    Mirum India, a Salesforce partner, will be responsible for the implementation of the Social Studio platform.

     

    Said Mihir Karkare, EVP – Mirum India: “In today’s mobile-obsessed world, Poorvika Mobiles is a household name in South India and we are delighted to work with them. With our Salesforce platform expertise, we are confident of delivering a seamless social listening solution. Our solution will aid the brand in aligning their marketing budgets, customer service and sales efforts, and eventually boost their customer relationships.”

  • Sara celebrates her association with the brand through a new commercial

    Sara Ali Khan is now face of JBL

    By A Correspondent

     

    Actor Sara Ali Khan has been chosen as the new JBL brand ambassador. Sara celebrates her association with the brand through a new commercial that captures the imagination of the youth with high-octane graphics, and words inspired by Gen-Y.

     

    Said Vikram Kher, Vice-President, Lifestyle Audio, Harman India: “The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further. Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”

     

     

  • RD Telinet Pvt is dedicated to the pursuit of perfection and is continuously creating surprises for users through constant innovation

    RD Telinet ropes in Randeep Hooda as its brand ambassador

    By A Correspondent

     

    Actor Randeep Hooda has been signed by mobile accessory group RD Telinet Pvt Ltd to endorse its range of products.

     

    Said Chetan Singh Rathod, Managing Director, RD Talinet Group: “RD Telinet Pvt Ltd believes in persistent innovation as being the leaders in the category, it is prime responsibility of the brand to keep striving for innovations and offer cutting-edge products to their consumers.We are delighted to have Randeep Hooda on board as he is a perfect fit for promoting our dynamic and stylish products among millennials. Moreover, not only does he epitomize our idea of being youth’s icon but he is known to be quite dynamic and stylish as well. With his huge fan following among all sections of people, we are sure he will help our brand establish a deeper connect with the consumers,” he added.

     

     

  • The Social Street rolled out the mammoth OOH campaign in Uttar Pradesh

    Hotstar unveils India’s longest billboard

    By A Correspondent

     

    Hotstar unveiled am out-of-home initiative through a massive billboard spanning 10,000 sq ft near Mirzapur in Uttar Pradesh, to highlight the variety and scale of content available on its platform.  The Social Street collaborated with Hotstar on this campaign from idea to execution, to source out and construct the longest billboard the country has ever seen from ground up.

     

    Said Mandeep Malhotra, Founding Partner & CEO, The Social Street: “Working Hotstar is always brilliant and fun. The brand inspires us to unlock new ideas and create campaigns that push boundaries. With the longest billboard campaign too, we wanted to create something that would send out the brand’s message in a way that wows people. We were able to leverage media in a way that managed to create brand-new boundaries. Some of our past campaign work with Hotstar, like IPL Largest Player Hunt and Game of Thrones, too are a testament of the innovation, creativity and impact that is at the heart of brand.”