MxMIndia

Category: MARKETING

  • Epic On will provide its library of premium content on the Foxxum-enabled devices worldwide

    Epic On partners Foxxum GmbH

    By A Correspondent

     

    Epic On, the video-on-demand platform, announced a major partnership with Foxxum GmbH, global leader in the development and operation of innovative Smart TV solutions. As part of the collaboration, Epic On will provide its library of premium content on the Foxxum-enabled devices worldwide, including Panasonic, Vestel, Hisense, Skyworth, and Sharp among many others.

     

    Commenting on the collaboration, Sourjya Mohanty, COO, Epic On, said, “At Epic On, we are tirelessly working towards associating with global brands to enhance the consumer viewing experience and engage with a newer set of audiences. Our partnership with Foxxum further fortifies our mission of robust alliances and expanding our reach across Smart TV users.” Further added, “Epic On’s content encompasses diverse tales about India, varying perspectives and narratives which have not been seen before and travels well without boundaries of geography, or nationality.”

     

    Added Ronny Lutzi, CEO at Foxxum GmbH: “A paradigm change is happening within content landscape. Content production, organisation, distribution; all are in midst of tremendous change. Epic On, with its focus on myths, folklore and cultural tales and Foxxum with its know-how of Smart TV technologies join hands to make the Epic On experience available on Smart TV’s worldwide and push the envelope for digital content consumption.”

     

     

  • Samsung Galaxy users can access content on the ‘My Galaxy’ app

    Samsung Galaxy users can now access content from Eros Now

    By A Correspondent

     

    Eros Now has announced its partnership with Samsung Mobiles. As part of the collaboration, Samsung Galaxy users based in India can access movies, original shows, music, short-format content and more from Eros Now on the ‘My Galaxy’ app.

     

    Commenting on the partnership, Ali Hussein, CEO, Eros Now said: “We consider at this alliance as a befitting one, considering the insatiable demand for online entertainment on mobile screens. As we continue to offer seamless access to Eros Now’s massive and compelling content library to India’s large OTT consumer base, the partnership enables us to tap into potential consumers using Samsung Galaxy smart phones.”

     

     

  • A short film based on a real school experiment is also a commentary on the traditional teaching approach

    Autumn Grey executes ad film for HP India

    By A Correspondent

     

    Autumn Grey has conceptualised a new campaign for HP Smart Systems. A short film based on a real school experiment is also a commentary on the traditional teaching approach.

     

    Said Rahul Dutta, Head of Marketing at HP-Personal Systems: “Need of the hour is to make learning a joyful experience in the classrooms, where students spend majority of study time. It should stimulate the curiosity of young minds to know and learn more. This initiative is our attempt to demonstrate how HP with its simple and effective technological solutions can make everyday classroom learning more exciting for school children. It is also the celebration of the hardworking teachers who are contributing to shaping the future of our country”

     

    Added Anusha Shetty, Chairperson and CEO, Grey group: “It’s important for classrooms to be motivating enough for children to attend. So, innovation in education approach is the need of the hour. Here’s one such fabulous approach from HP that makes learning fun and immersive. I do wish for every child to have this color in their school life.”

     

     

  • Launches #ShareTheLoad for equal sleep as the 4th edition of the award-winning movement

    Ariel urges men to share the laundry yet again

    By A Correspondent

     

    In the spirit of keeping the conversation going ahead and furthering the cause of equality within households, Ariel has launched the fourth ‘chapter’ of ShareTheLoad.

     

    The new film, launched across social media and digital platforms, seeks to highlight the impact of unequal division of chores on the wife’s well-being, and leverage this with men to drive an urgency to act. Ariel aims to make laundry the face of this movement against inequality within households by urging men to take the first step to #ShareTheLaundry and eventually, #ShareTheLoad for equal sleep.

     

    Commenting on the Movement, Sharat Verma, CMO, P&G India and Head, Fabric Care Indian Subcontinent, said: “This year, ‘#ShareTheLoad for equal sleep’ seeks to give us one more compelling reason to start sharing the load. Uneven division of household chores is getting in the way of women getting adequate sleep and rest, and hence the conversation this year is about bringing this to light to enable conversation. 71% of Indian women are sleeping less than their husbands due to these household chores, as they end up waking up early and/or staying up late in order to get everything done. The film is designed to be a mirror into the daily lives of many women, in order to make this unaccounted time count. And with this, Ariel wants to move us all from intent to action by urging them to #ShareTheLaundry and take the first step towards #ShareTheLoad.”

     

    Added Josy Paul, Chairman and CCO – BBDO India: “How can Ariel as a leading brand truly create change? That was what we wanted to do with this year’s campaign for #ShareTheLoad. And hence, by steering the conversation around the impact on the women’s wellbeing when their partners don’t partake in domestic chores, we want to get men to show solidarity via action. A significant part of the film rests in the early hours or late nights, which is the time that usually goes unaccounted. It is the theatre of the after-hours. It is about making those hours count!”

     

     

  • Recreating the 1970s theme

    Hotstuff creates insurance awareness campaign for Star Union Dai-ichi Life

    By A Correspondent

     

    The latest campaign by Star Union Dai-ichi Life Insurance spells out insurance awareness with one key message, ‘roti, kapda aur makaan ke saath #BimaHaiZaroori’.

     

    Said Girish Kulkarni, MD & CEO, Star Union Dai-ichi Life Insurance: “Roti, Kapda, Makaan aur Bima is an honest attempt to take Life Insurance or Insurance as a matter as a category to semi urban, or rural India where insurance is very poorly understood. This will prove to be a great category booster in terms of awareness of life insurance.”

     

    Translating this thought into communication was tasked to Hotstuff. Added Arun Fernandes, CEO, Hotstuff: “We have been working with India’s leading BFSI brands for over two decades and personally I believe infotainment is a much-needed solution when it comes to financial awareness. The manner in which such information is presented and the way in which media is used to present such stories to investors is crucial. Like all our campaigns, we focus on strategy that aids brand recall and brings in numbers and off late, interesting content backed by all round media integration has helped us stand out and create a niche as an off-beat communications agency.”

     

     

  • The film features a contractor Dhaniram and his daughter, as the key protagonists

    ACC celebrates eco-friendly Holi

    By A Correspondent

     

    ACC has a digital film promoting eco-friendly Holi celebrations. Conceived by 82.5 Communications and produced by Brooomsticks, the film features a contractor Dhaniram and his daughter, as the key protagonists.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “One eco-friendly act can inspire many more. Just as Dhaniram inspires his daughter to find an ingenious way to play an organic Holi, I hope ACC’s range of eco-friendly products inspire thousands of home-builders across India to create eco-friendly homes.”

     

    Added Ashish Prasad, Chief Marketing Officer, ACC Limited: “ACC is among the first of Indian companies to include a commitment to environmental protection as one of its corporate objectives. ACC has always been committed towards sustainability and towards practices that progressively draw lesser natural resources. Our concrete bricks and blocks, no curing plaster and one of our premium cements are a testament to our ‘Karein Kuch Kamaal’ philosophy. With this film, we hope to have raised awareness about the need to play a safe and eco-friendly Holi.”

     

     

  • The new campaign defies constricting barriers of Pay Gap, Gender Inequality and Sexism that are prevalent in present day society

    Haier attempts to shatter gender bias faced by women

    By A Correspondent

     

    Haier announced the launch of its new campaign that challenges the gender biases and issues associated with women in the real world. The Women’s Day campaign features India’s leading sportswoman Dipa Karmakar as a symbol of power to fight against the constricting barriers of pay gap, sexism, patriarchy, misogyny, body shaming etc. that holds back dynamic women to realize their dreams.

     

    Commenting on the new Women’s Day campaign, NS Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said: “At Haier, we are constantly working towards touching upon subjects that hold a matter of relevance in our society. This Women’s Day, we wanted to highlight some of the major stereotypes that are deeply entrenched in society and act as a barrier for women in realizing their dreams. Our new campaign is a testament to our philosophy of ‘Inspired Living’ where we are trying to defy these norms through the courage and passion of India’s inspiring women athlete, Dipa Karmakar.”

     

    The video series has been conceptualized and created in collaboration with Famous Innovations. Added Raj Kamble, Founder and CCO, Famous Innovations: “We are proud to work on a project that is defying the gender biases in today’s world. Through this video series, we have not only tried to highlight the prevalent barriers that women face in the present day society but also showcased a powerful way to defy these with strong grit and passion.”

     

     

  • ACC Limited is India's foremost manufacturer of cement and ready mixed concrete

    Havas Media bags integrated media duties of ACC Cement

    By A Correspondent

     

    Havas Media has bagged the integrated media mandate of the Mumbai-headquartered ACC Limited.

     

    Said Ashish Prasad, CMO and Head New Products & Services, ACC Limited: “We are happy to have Havas Media as a partner in our journey to live by our pioneering and innovation spirit. We are confident that with the very dynamic and fast-changing media scenario, Havas Media with their global experience & expertise will be able to develop a robust strategy for our brand and add impetus to all our marketing initiatives”

     

    Added Rana Barua, CEO, Havas Group India: “ACC Cement is synonymous for cement and enjoys high equity in the Indian market. From anticipating customers’ needs to being able to serve them with innovative and differentiated products and solutions, ACC has always been a front-runner. Havas Group’s multi-faceted, integrated, meaningful approach makes us a strong force to reckon with. We are glad to be partnering with such an iconic brand and look forward to a meaningful association.”

     

    Said Mohit Joshi, Managing Director, Havas Media Group, India:“We are excited to be appointed as a brand partner for a legacy brand like ACC Cement. At play will be Havas Media Group’s integrated media skills centered on digital and our ‘Meaningful Brands’ framework which will together map the brand chart for ACC Cement. We look forward to carving a meaningful brand strategy and taking the brand to greater heights.”

     

     

  • It will provide a clean new interface that showcases the brand philosophy “Think Tomorrow.”

    VMLY&R to revamp digital presence of Bajaj Group

    By A Correspondent

     

    VMLY&R India has been appointed by Bajaj Group to refresh its digital platforms to convey the brand’s heritage, with a clean new interface that showcases the brand philosophy “Think Tomorrow.”

     

    Swati Bhattacharya

    Said Swati Bhattacharya, Chief Communications and Brand Officer of the Bajaj Group: “This is an exciting time for us as a group. Our businesses are on a growth trajectory and we continue to impact millions of lives through our Foundation initiatives for farmers by developing grassroots infrastructure. Our new brand identity gives shape to our vision of building a unified Bajaj Group brand that leverages synergies across group businesses and drives a common culture based on our heritage and future ambitions. We feel like VMLY&R understands how to manifest this brand philosophy in the digital space through various touchpoints starting with the website and bring to life our brand ethos of “Think Tomorrow” effectively.”

     

    Saurabh Mathur

    Added Saurabh Mathur, Business Head, Experience & Technology at VMLY&R India: “Bajaj Group has a rich history full of stories. It has been a pleasure designing these stories into digital experiences that allow Bajaj’s partners and consumers to truly understand the brand and feel their promise of “Think Tomorrow” as deeply as Bajaj does. We look forward to launching first their new site, followed by the rest of their digital ecosystem, to help them connect with their community across every touch point.”

     

     

  • Aims to forge a deeper connect with women…

    Team WPP crafts new ad for Parachute Advansed

    By A Correspondent

     

    Marico’s Parachute Advansed has launched its new campaign  Mere Baal, Meri Jaan. With an aim to forge a deeper connect with women, the campaign captures the importance of hair in every womans life and how it is a reflection of her being.

     

    Conceptualised by Team WPP, the integrated team set up by marketing services conglomerate WPP to service Marico, the TVC builds on modern beauty imagery while using real-life instances where hair is fundamental to the expression of a womans emotions and frame of mind. It goes on to depict women for whom hair symbolizes their resilience, love, freedom, determination, happiness, motivation, hope and optimism.

     

    Said Koshy George, Chief Marketing Officer, Marico Limited: “Parachute Advansed, a brand that stands for care, nurturance and beauty, has over the years build a strong emotional equity amongst todays women. Synonymous with hair care, it truly understands the importance of hair in a womans life and in the expression of her identity, feelings and moods. Through this campaign, it aims to celebrate this symbolism and deepen the love for the brand – Parachute Advansed.”

     

    Added Rohit Devgun, Executive Creative Director and Abhijit Dube, Senior Vice President of WPP: “There is a reason why ‘Bad hair day’ is among the most searched things on the internet. Her hair is at the very heart of her identity for every woman. She loses sleep over the health of her hair. She loses hair too. Hair is her first love. Acknowledging a womans feelings about her hair is the only way we thought we could arrive at something meaningful, something that would connect with her.

     

     

  • After a successful creative partnership with Leo Burnett India, Cholayil now ropes in Starcom and Digitas as its media & digital partners

    Cholayil gets Starcom and Digitas to manage entire communications mandate

    By A Correspondent

     

    Building on the success of its creative partnership with Leo Burnett India, Cholayil has now extended its entire integrated communications mandate to more Publicis Groupe agencies. It has now brought on-board Starcom India as its media agency while Digitas India has been appointed to manage the digital communications mandate for the entire product portfolio under Cholayil.

     

    As part of the mandate, Starcom will manage strategy and media planning and buying across media platforms while Digitas will be providing a robust suite of digital marketing services for popular Cholayil brands such as Medimix, Cuticura, and Krishna Thulasi.

     

    Said Pradeep Cholayil, Chairman and Managing Director, Cholayil: “Cholayil has strong equity and base in Ayurvedic and natural products and as we contemporise our offering further and reach out to newer segments, we needed a partner that leads in integrated communications play and leverages the power of data for engaging, personalised consumer experiences. Publicis Groupe with its ‘Power of One’ model and offering brings in new perspectives and future-facing capabilities. As we embark on our expansion plans, we look forward to benefiting from their experience and expertise.”

     

    Commenting on the new partnership and the Power of One offering on behalf of the Groupe, Dheeraj Sinha, MD India & CSO, Leo Burnett, South Asia said: “We have had a great relationship with Cholayil over the last year. I am hugely excited that this relationship is now turning into a full Power of One collaboration model with Digitas and Starcom coming on board along with Leo Burnett. We are confident that this will enable us to weave a seamless narrative for the brand across platforms to deliver on the business through a cross functional team. We are looking forward to creating some outstanding work for each of the Cholayil brands.”

     

    On winning the media business, Rathi Gangappa, CEO, Starcom India added: “This is a prestigious win for us. We were able to demonstrate strong media value for Cholayil and with our Human Experience proposition, we look forward to helping them unlock newer, more contemporary consumer connections. Starcom will help them exceed their marketing objectives and remains committed to their growth and success.”

     

    Said Sonia Khurana, COO – Digitas India: “The entire team at Digitas India is thrilled to partner with Cholayil. It’s not everyday that one gets a chance to work with brands that have such a rich heritage. We are looking forward to providing digital solutions that will help Medimix, Cuticura and Krishna Thulasi connect with new age consumers to drive business growth.”

  • It has roped in Virat Kohli as its new brand ambassador

    Lowe Lintas to manage creative duties of Iqoo 3

    By A Correspondent

     

    Smartphone brand Iqoo has appointed Lowe Lintas to launch Iqoo 3, a smartphone with the Qualcomm Snapdragon 865 processor that has 5G capabilities. The brand forays has roped in Virat Kohli as its new brand ambassador. Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials using relevant digital video content.

     

    Commenting on the appointment, Gagan Arora, Director – Marketing, iQOO India said: “For our new brand launch, we were not looking for an advertising agency only, but a strategic partner who could chalk out a robust launch plan for us. Lowe’s strategic approach was completely aligned with our philosophy and vision and helped us translate the same into a creative manifesto very well.”

     

    Talking about the creative idea, Amar Singh, Regional Creative Officer, Lowe Lintas added: “Conceived and created by Katya Mohan and Cohaan Dias, the idea uses the brand’s global positioning of Monster Inside, to bring together the almost superhuman energy that drives Virat and the superlative performance specs of the Iqoo 3. And does this in a manner that we hope will stay with consumers as they use the phone and experience its sheer ability.”

     

    Speaking about the new association, Satish Ramanathan, Executive Director, Lowe Lintas said: “Mobile phone category is easily one of the busiest categories. And launching a new brand and that too a premium one was quite a challenge. As Iqoo is new to India, it is extremely important to talk about its superior features to build their credentials but in a manner that’s distinctive and true to the proposition of ‘Monster Inside.”