MxMIndia

Category: MARKETING

  • Ranveer Singh will be the face of Flite across multiple mediums

    Ranveer Singh appointed brand ambassador for Flite

    By A Correspondent

     

    Relaxo Footwears has signed actor Ranveer Singh as brand ambassador for its Flite range of footwear.

     

    Said Gaurav Dua, Executive Director, Relaxo Footwears: “We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious and energetic personality resonates well with our brand positioning. Flite is looking forward to a successful journey with him and capitalise on his incredible popularity across masses.”

     

     

  • The new campaign aims to encourage women to begin lifting internal barriers by simply trying to overcome their inner hesitations

    Pond’s urges Indian women to overcome their inner hesitations

    By A Correspondent

     

    Pond’s has launched its latest ad film with the aim of bringing the issue of inner voices into the spotlight thereby enabling women to understand how commonplace inner voices are, and help them overcome the internal barriers these present.

     

    Said Prabha Narasimhan, Vice President, Skincare and Colours, Hindustan Unilever Ltd: “Pond’s is an iconic brand in India with great heritage and equity. It gives us great pride to give it a new take that encourages women to never hold back and ‘See What Happens’.

     

    Added Kainaz Karmakar and Harshad Rajashyaksha, Chief Creative Officers, Ogilvy India (West): “We are really excited about launching the new world of Pond’s. It’s a world that is asking young girls to go ahead and say what is on their minds and do what is in their hearts. Society is ready for their bold moves. The time has come to go ahead and #SeeWhatHappens. The story that launches this belief is about a young girl who has the strength to take on the blows of boxing, and yet she has not gathered the strength to break the news to her mom. Bob (Shashanka Chaturvedi) has done a great job of translating the story into a powerful film.”

     

     

  • The actor dons the cap of a mother who teaches her son an empowering lesson through everyday cooking

    Maggi gets Juhi Chawla for its Masala ads

    By A Correspondent

     

    Nestle India has unveiled its latest ad film for Maggi Masala featuring actor Juhi Chawla. Juhi dons the cap of a mother who teaches her son an “empowering lesson” through everyday cooking.

     

    Talking about the campaign, Nikhil Chand, Director, Foods and Confectionery, Nestlé India said, “At Maggi, we realise that parenting is an immensely fulfilling but also challenging and demanding experience. Mothers are always looking to guide their teenagers and impart important life lessons that will prepare them for the future. One of these important life lessons is about a young teen’s attitude to everyday life- the ability to transform the ordinary to extra ordinary through one’s actions. Our new Maggi Masala-ae-Magic campaign captures this insight beautifully and we are very excited to have Juhi Chawla as brand ambassador and as our newest Maggi mom. Maggi Masala-ae-Magic is a great cooking aid to mothers everywhere as it enhances the taste of every day vegetables and makes them extra-ordinarily tasty with its special blend of 10 roasted, aromatic spices.”

     

     

  • New national mandate covers Corporate, CSR, Products and Services

    Genesis BCW to manage PR of Maruti Suzuki

    By A Correspondent

     

    Genesis BCW has announced its appointment as agency of record for Maruti Suzuki India Limited. The agency will work with Maruti Suzuki to enhance its local brand image and create positive impact across corporate, products and services, as well as its CSR portfolios.

     

    “We are happy to welcome Genesis BCW as our new communications partner and look forward to a positive and successful partnership,” said Sanjeev Handa, Vice President and Head of Corporate Communications, Maruti Suzuki India Limited. “With the breadth and depth of their expertise in handling cross category corporates and brand image for clients, we are confident about their ability to deliver strategic communications that align with our business objectives.”

     

    Added Prema Sagar, Chief Executive Officer and Founder, Genesis BCW: “Over three decades ago, Maruti Suzuki revolutionised the four-wheeler industry in India and it continues to build on its legacy today with the largest market share and a diverse portfolio of premium cars, providing customers with great value for their money,” “We are delighted to have the opportunity to take that story forward. Our team is ready to push the boundaries of creativity, agility and imagination to deliver impact for Maruti Suzuki.”

     

     

  • The ad film has been conceptualised and executed by Publicis India

    Škoda unveils phase 2 of ‘Peace of Mind’ ad campaign

    By A Correspondent

     

    Škoda Auto India has launched its latest campaign under the Peace of Mind series that focuses on enhancing ownership experience. The ad film highlights the ‘Shield Plus’ package, which is a first-in-segment initiative that offers six-year warranty, six-year roadside assistance and four-year maintenance in one go.

     

    Commenting on the campaign, Tarun Jha – Head of Marketing and Product, Skoda Auto India said: “Škoda India believes in pushing the boundaries and setting a benchmark for others. The Shield Plus is again one such industry first initiative with a unique offering, which will not only delight the customers but also make them experience complete peace of mind while owning a Skoda.”

     

    Added Paritosh Srivastava, COO, Publicis Ambience: “Shield Plus is an industry leading offering. Peace of Mind is a proposition that Skoda owns strongly and the past campaigns have worked very well for the brand. Challenge was to push the limits further and change the trajectory for the brand with this campaign. Kudos to the Skoda team led by Zach Hollis and Tarun Jha who showed immense faith in the idea and were brave enough to buy it. We are very excited and proud as a team and reasonably confident the campaign will do exceedingly well for Skoda. Needless to say, it’s been a long time that we’ve seen such an idea in the automotive category.”

     

    Adding his views on the ad film, Ramakrishnan Hariharan, Head of Creative, Publicis Ambience said: “This TVC ticks all the right boxes for me. Simple and clear messaging delivered in a manner that’s almost unescapable. Really fortunate to have bold clients like ŠKODA who don’t just demand cut-through work but also allow the creative team to wield the edge that makes cut-through possible.”

     

    The production house on the film is Prodigious while the ad has been directed by Lloyd Baptista.

     

     

  • The campaign reassures that genuine support can always lead to breakthroughs

    Amazon India launches its latest campaign ‘Apno Ka Saath’

    By A Correspondent

     

    Amazon India unveiled its latest campaign ‘Apno ka Saath.’ Conceptualised by Ogilvy, the ‘Apno ka Saath’ campaign highlights products across categories, convenience of shopping and reliable delivery in a subtle, non-intrusive style.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “We all have some inhibitions while trying something new but we change our perspective when someone we trust shares new information. Keeping this insight in mind, the ‘Apno ka Saath’ campaign shows the journey of two brothers who trust each other and Amazon.in to get everything they need in one place.”

     

    Added N Ramamoorthi, President-Ogilvy Group Companies – South: “Amazon.in is a trusted shopping destination for millions of customers across the country. The several benefits of shopping on Amazon.in are often introduced to someone by his or her circle of trust. We used this emotional insight of “Apno ka saath ho to sab kuch hai aasaan” as a true reflection of the role that Amazon.in and it’s ‘apni dukaan’ position plays in the lives of customers.”

     

     

  • The film reinforces the brand's ideology of – ‘Dil Jode, Desh Jode’

    Dalmia Cement dedicates latest ad film to fathers

    By A Correspondent

     

    Dalmia Cement has released a social media campaign, #GharEkSandook. The film celebrates the relationship of fathers with their children, as nurtured in the family home. Conceptualised by Kreativ Street, Dalmia Cement’s digital agency, and produced by Going Rogue Films, the film reinforces the brand’s ideology of – ‘Dil Jode, Desh Jode’, with #GharEkSandook campaign.

     

    Said Pramesh Arya, Executive Director, Marketing, Dalmia Cement: “Dalmia Cement has always been at the forefront of deepening ties with end consumers. Building a house is both a financial and emotional commitment to the owners’ family and with this campaign, we celebrate the role a home plays in shaping the future of our country. This is a tribute to all fathers who have helped nurture their children and foster strong ties with them over the years like Dalmia Cement does by building strong homes. As a leader in reimagining the role cement plays in an individual’s life, this film is a celebration of family memories.”

     

     

  • The agency’s Mumbai office will be handling the account

    Enormous wins creative account of Shapoorji Pallonji’s SD Corp

    By A Correspondent

     

    Enormous Brands has bagged the creative duties for SD Corp, a joint venture of Shapoorji Pallonji and the Dilip Thacker Group. The agency’s Mumbai office will be handling their corporate account as well as other projects that would be undertaken by the company.

     

    Ajay Verma

    Said Ajay Verma, Managing Partner, Enormous Brands: “The real estate market is getting very interesting. The requirement is to think of newer, more compelling ways of creating brand preference. Our challenge with SD Corp will be just that.”

     

     

    Rajeeb Dash

    Commenting on the win, Rajeeb Dash, Vice President, Sales & Marketing, SD Corp, added: “We are delighted to associate with Enormous and welcome them on board as our creative partner for our upcoming projects. We look forward to a fruitful relationship and are confident that they will up the ante further in capturing consumer insights for brand development and bring valuable contribution to our brand across platforms.”

     

  • Highlights the five warriors which makes it the ideal oil for complete heart care

    NatureFresh gets consumers to think beyond cholesterol

    By A Correspondent

     

    Nature Fresh Acti Heart has unveiled its first ad campaign, #PooraKhayaal. Speaking on the launch of the new campaign, Subin Sivan, Marketing Head, Cargill’s oils business in India said: “Cardiovascular problems are increasingly becoming a significant area of concern among urban households today. In India specifically, the problem is salient among a younger population. Unfortunately, a lot of the information and awareness around heart problems are limited to cholesterol reduction. NatureFresh Acti Heart’s campaign #PooraKhayaal aims to shift the narrative from cholesterol reduction to complete heart care. Our goal to is enable consumers to question their current choice of cooking oils that only addresses cholesterol.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “At Lowe Lintas, we nurture brands to become strong partners to consumers. NatureFresh Acti-Heart is one such brand. Heart health is a big concern today, even among the youth, due to the chaotic, always-on lives we lead. The current perception among consumers is that if cholesterol is in control, they and their family will be free from heart ailments. Through #PooraKhayaal, the intent is to bust this myth through impactful stories and encourage consumers to question their choice of cooking oil.”

     

     

  • India Life Insurance Company limited unveils Father’s Day campaign with #PapasHealthAsliWealth

    Future Generali pushes emphasis on dad’s health in latest film

    By A Correspondent

     

    Ahead of Father’s Day and in continuation of its efforts to convey that fathers should not neglect their health while focusing on providing the best for their families, Future Generali India Life Insurance Company Limited (FGILI), has unveiled its latest digital campaign. The campaign consists of videos, other print and engagement assets that urge fathers to realise that their health is the true wealth for their families.

     

    The company’s latest campaign #PapasHealthAsliWealth captures the need for fathers to build healthy habits daily for the sake of their loved ones. The campaign is being executed via contests on various social media platforms through a series of interesting customer engagement activities.

     

    Said Rakesh Wadhwa, Chief Marketing Officer, Future Generali India Life Insurance Company: “We believe healthy fathers make healthy families. Key insight for our new campaign is that fathers are busy providing for the well-being of the family, and they often neglect their own health. We want to create the awareness that while achieving life’s financial goals are important, your true wealth is good health. Our new campaign – #PapasHealthAsliWealth is in continuation of the work we did last year and underscores the message for fathers to adopt a healthy lifestyle.”

     

     

  • Conceptualised by Fryed Advertising, the TVC captures every emotion of a woman right from being happy to goofy and from bored to flirty

    Mia unveils new digital film to promote its Facets Collection

    By A Correspondent

     

    Mia by Tanishq has announced the launch of its Facets Collection and a TVC to promote it, conceptualised by Fryed Advertising.

     

    Speaking about the collection, Bhavishya Kelappan, Brand Head, Mia by Tanishq, said: “With the launch of our latest Facets Collection, Mia has redefined the contemporary jewellery category as we understand that Jewellery is an element of self expression. We believe that a woman expresses her mood not only through her attire, but also through the jewellery, she chooses for the day. Our latest Facets collection includes designs that reflect every mood of a woman. The TVC clearly highlights our key proposition of the unique collection available that perfectly complements the various moods of the women of today.”

     

    Added Prahlad Nanjappa, Partner, Fryed Advertising:  “The Facets Collection led us to visually echo the many sides of a woman. Our commercial showcases many girls – until you realise that they’re all the same person, and her many moods interacting with each other.”

     

     

  • The campaign explores visual storytelling to talk about the prevailing customer pain points

    Licious offers ‘evolved’ seafood experience

    By A Correspondent

     

    Building on the brand’s mission of offering fresh meats and seafood, e-tailer Licious has launching its new brand campaign, #NoFreeKaMaal.

     

    Commenting on the thought behind the campaign, Vanda Ferrao, Head-Marketing, Licious, said: “If you have ever made a trip to an Indian meat and fish market, you would be familiar with the squalor and chaos that is has to offer. Whats interesting to note is that the customer takes back a bit of that squalor with him along with his purchase, sometimes unknowingly! Along with the meat or fish, the butcher/fisherman also packs a few freebies- a bit of stench and buzzing flies that often has the stray dog at the market following you all the way home! Getting your hands on some good quality meat should not be this difficult. Our #NoFreeKaMaal campaign is a quirky take on this everyday issue. The underlined message upholds the brands core functional benefit, which is our offering of an unmatched range of meat and meat products, delivered at your doorstep sans all the free ka maal!”