MxMIndia

Category: MARKETING

  • The brand focuses on the emotions of every Indian across varied walks of life

    Livguard joins in WCup chorus with #LeAaoGhar

    By A Correspondent

     

    Livguard has unveiled its latest campaign #LeAaoGhar to cheer team India. Through its digital film, the brand focuses on the emotions of every Indian across varied walks of life, be it a school-going kid, an army officer or a corporate employee connected with their family and reminiscing the moment spent with their loved ones.

     

    Commenting on the initiative, Gurpreet Singh Bhatia, CEO, Livguard Energy Technologies: “Since the cricket fever is so high during the World Cup, we are delighted that we could contribute our bit through these initiatives. The campaign is designed keeping in mind the unity and enthusiasm that the nation bleeds during the World Cup. With #LeAaoGhar, we are supporting the spirit and fervor of every Indian towards encouraging team India to bring the cup home with pride.”

     

     

  • Aims to build brand awareness and attract Gen Z students

    Oxfordcaps targets GenZ students with ‘Chill Karo, Chinta Nahi’ film

    By A Correspondent

     

    Oxfordcaps, a branded and tech-enabled student housing company, announced the launch of its new ad campaign, ‘Chill Karo Chinta Nahi’.

     

    Said Annu Talreja, CEO of Oxfordcaps: “More than 10.4 million students across India are migrating to cities every year to pursue their academic dreams. The largely fragmented, non-standardised student accommodation – PG (Paying Guest) and poorly managed hostels has left a huge gap for the right product for this segment. Oxfordcaps is addressing this gap and is aiming to meet up to 60% of the unmet demand in the student housing market. This ad campaign will create awareness about the features provided at our accommodations amongst the Gen Z students and will connect very well with their mindsets as the characters of this ad film are also students who project the day to day problems faced by hostellers,”

     

     

  • The digital video campaign, #CricketDateWithDad leverages a significant trend close on the heels of Fathers’ Day

    Thomas Cook’s latest ad film for Fathers’ Day

    By A Correspondent

     

    This cricket season, Thomas Cook wants fans to travel from wherever they are to watch the World Cup with their first cricket buddy, their father. The digital video campaign, #CricketDateWithDad leverages a significant trend close on the heels of Fathers’ Day (June 16, 2019) and in sync with the ongoing ICC Cricket World Cup.

     

    The campaign has been conceptualized and created by Law & Kenneth Saatchi & Saatchi and includes a TVC, which is live on social media and digital mediums.

     

    Speaking about the campaign, Abraham Alapatt, President, Group Head – Marketing, Service Quality & Innovation, Thomas Cook said: “The new wave of father-child bonding trips is a significant opportunity for our brand. Through our campaign #CricketDateWithDad, we aim to focus on the sentiment shared by father and child, and induce in our customers the need to take time out from their schedules and spend some exclusive time with their first hero – their dad. With cricket being India’s passion and Fathers’ Day coinciding with the ICC Cricket World Cup, we’ve combined the two to present it as a compelling proposition to our customers.”

     

    Speaking about the film, Debarjyo Nandi, Senior Vice President, L&K Saatchi & Saatchi added: “We don’t realise until it’s too late that these moments with our dads will never come back. We don’t realise that while we have now moved on to watching matches with our friends, he’s still at home, probably watching it alone. We don’t realize that watching a World Cup in the stadium is probably on their bucket list too, which we should prioritise over ours…else regret not realising this dream for the rest of our lives! ”

     

     

  • SBI Life’s #PapaHainNa – Mera Papa Formula leverages technology to let fathers discover their unique traits and share with loved ones through music

    SBI Life launches #PapaHainNa campaign for Father’s Day

    By A Correspondent

     

    SBI Life Insurance has launched an interaction-led campaign #PapaHainNa – MeraPapaFormula in the lead up to Father’s Day.

     

    Airing his thoughts on the occasion, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life said: “Fathers have a peculiar way of expressing their love, over the years #PapaHainNa has tapped into various cultural nuances to celebrate the spirit of father’s love. ‘Mera Papa Formula’ as a concept leverages technology to take fathers on a journey for self-discovering their ‘Papa Formula’ and sharing it with loved ones through music. We encourage fathers from across the world to share their ‘Papa Formula’ with near and dear ones and hope this helps all of us to better understand fathers and truly appreciate their place in our lives.”

     

    Speaking on the campaign, Rajiv Dingra, Founder and CEO, WatConsult said: “With an aim to celebrate Father’s Day, we launched ‘Mera Papa Formula’, an amalgamation of music and interactive tech, showcasing how every father has a unique Papa-Formula for their children. We have created a micro-site allowing fathers to find out a formula that define their traits as a father, thus enabling their extended families, friends or children to rejoice the precious and vital role played by fathers in nurturing the family.”

     

     

  • The actor will be the as the new face for its colour make-up category Avon True

    Parineeti Chopra roped in as the face for Avon

    By A Correspondent

     

    Cosmetics major Avon has roped in actress Parineeti Chopra as the new face for its colour make-up category Avon True.

     

    Said Swati Jain, Marketing Director, Avon India: “Democratising beauty and freedom of expression are at the heart of Avon. We believe in beauty for all: anyone, anywhere should be able to feel confident and express themselves. For more than six decades, Avon has been improving the lives of women globally and supporting causes that matter to women the most like breast cancer awareness and gender-based violence. We wanted a personality who could emulate our practices. Parineeti has always chosen strong, off-beat film roles, and has a unique personal style sense. She has always been vocal about social issues and she resonates with our brand philosophy and attitude towards beauty. We are happy to have her as the brand ambassador of Avon True.”

     

     

  • Contract will handle the entire range of furniture products

    Contract wins the creative mandate of Godrej Interio

    By A Correspondent

     

    Godrej Interio has awarded its creative mandate to Contract Advertising. The business will be handled by the agency’s Mumbai office, which won the account over a multi-agency pitch.

     

    Said Anil Mathur, COO, Godrej Interio: “We were looking for a partner who believed in the power of the brand Interio and had the vision of making it a buzzing brand in the shortest possible time. Team Contract has taken up this challenge.”

     

    Commenting on the win, Contract CEO Raji Ramaswamy added: “Godrej Interio is one of the legacy interior brands in the country and to partner it in the next stage of growth is a great opportunity and honour for us”.

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract: “I am really excited and looking forward to working in this brand. Winning this strengthens our belief that clients have started recognising and appreciating our new approach towards creative work, which is built on design and digital thinking.”

     

     

  • The 360-degree brand campaign is running across key media platforms

    Toyota introduces Glanza with Go Hatchin’ ad campaign

    By A Correspondent

     

    Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the premium hatchback with the new Go Hatchin’ campaign.

     

    Said Indrajeet Mookherjee, Executive Vice President, Dentsu India: “It has been a long journey for us in putting together the campaign. From extensive consumer work across the country, to getting a deep understanding of the millennials, we wanted to position the Glanza as their companion and catalyst in exploring and discovering life’s many magical moments.”

     

    Added Sudhir Makhija, Executive Creative Director, Dentsu India: “This was one of the most exciting campaigns I’ve been a part of. Right from the conceptualisation to the execution, we kept in mind that we needed a campaign that tickled the youth. Today, millennials are driven by self-expression, personalization and indulgence. Once we closed in on ‘Let’s go Hatchin’ as our core thought, we went about giving meaning to it. The narrative was developed in a way that it echoes the lifestyle and aspirations of the audience, beautifully strung together with a brilliant soundtrack.” The 360-degree brand campaign is running across key media platforms.

     

     

  • A digital campaign engaging with the cricket fanatics of India to understand their favourite spot while watching ICC World Cup 2019 match

    Greenply launches campaign around Cricket World Cup titled, #MyMatchSpot

    By A Correspondent

     

    Greenply has launched a digital campaign titled #MyMatchSpot, to engage with the cricket enthusiasts and understand their favourite spot while watching a cricket match.

     

    Said Sanidhya Mittal, Executive Director, Greenply Industries: “We have taken our enthusiasm in cricket to a whole new level. Match viewing from a particular spot each time over the years and during this World Cup too is a serious affair so to say for us, the lovers of the Game. I can recollect numerous such instances, when I have personally fought with my near and dear ones to secure #MyMatchSpot.” The film has been conceptualised by Digitale, Kolkata.

     

     

  • The digital and outdoor campaign aims to drive footfalls to over 300 restaurants across 12 cities in India

    EazyDiner rolls out new marketing campaign featuring Yuvraj Singh

    By A Correspondent

     

    EazyDiner has rolled out its new World Cup campaign titled “Free Hit with EazyDiner” featuring Yuvraj Singh as its brand ambassador. The digital and outdoor campaign aims to drive footfalls to over 300 restaurants across 12 cities in India during the 2019 Cricket World Cup. The campaign will be on until the July 14, the day of the World Cup final.

     

    Talking about the campaign, Rohit Dasgupta, CEO and co-founder of EazyDiner, said: “Cricket World Cup is undoubtedly one of the biggest tentpole events in the Indian calendar. With this campaign, we aim to impart an enjoyable dining and entertainment experience to diners across India. For the restaurants, the campaign aims to drive higher footfalls and thereby generate more revenues during this month long event. We are also extremely excited to have Yuvraj, who won India the 2011 World Cup, on board for this month long extravaganza.”

     

     

  • The account was won following a multi-agency pitch

    Dvio Digital wins SOTC mandate

    By A Correspondent

     

    SOTC Travel has appointed Dvio Digital as its creative agency for offline, digital and social marketing. The account was won following a multi-agency pitch.

     

    Speaking on this association, Sowmya Iyer, Founder and CEO of DViO Digital said: “We are very bullish on this partnership. We have so much work and experience in the segment that I see this as our opportunity to build an unforgettable brand through innovative campaigns, partnerships and distribution. I am also looking forward to building some exclusive branded properties. You’ll hear more from us on this soon.”

     

    Added Asif Riaz, AVP and Head Marketing, SOTC Travel: “A new age innovative holidaymaker, SOTC strives to inspire people to explore the world and ensure they create their best memories with us through co-created travel experiences. We are pleased to have DViO Digital on board as our creative partner and look forward to introducing a range of innovative and exciting holidays and services to the Indian Traveler.”

     

     

  • The brand campaign comprises a series of films for digital and TV

    Ogilvy unveils the #Sabkochabajaayenge campaign for Dabur Red Paste

    By A Correspondent

     

    Bringing together the product truth of healthy teeth and the Cricket World Cup, Dabur Red Paste has launched its latest ad film titled #Sabkochabajaayenge.  The brand campaign comprising a series of films for digital and TV has been conceptualised by Ogilvy North.

     

    Said Kapil Arora, President, Ogilvy North: “When Dabur Red Paste spoke to us about building a connect with fans during the Cricket World Cup, we knew we needed to make it both fun and brand relevant, to stand out in the clutter. Making the cricket connect with Dabur Red Pastes brand promise was the key. Once we had that  we had a ball (literally). The result? Five kadak films that are testament to a fabulous client and brand.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”

     

     

  • The brand positioning has been done by LinConsult

    Aamir Khan endorses #BeRestless credo for Walkaroo

    By A Correspondent

     

    Footwear brand Walkaroo has released its latest marketing campaign with Aamir Khan as its new brand ambassador. The brand positioning has been done by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

     

    Reflecting upon Walkaroo’s latest announcement, VKC Noushad, Managing Director said:“We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond.”

     

    Commenting on the campaign idea, Subramanyeswar (Subbu), Group Chief Strategy Officer, MullenLowe Lintas Group added: “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”

     

    Commenting on their latest work, Hari Krishnan, President, Lowe Lintas said: “Today’s generation hates settling down. They hate anything to do with resting. They are always restless and constantly chasing something new. We want the brand to embody, endorse and encourage this spirit to remain restless”