MxMIndia

Category: MARKETING

  • Panasonic Life Solutions India to reinforce vision to ‘Make a better, comfortable life with human-oriented solution’

    Anchor changes its corporate identity to Panasonic

    By A Correspondent

     

    Anchor Electricals, a wholly owned subsidiary of Panasonic, has announced the change in its legal entity to Panasonic Life Solutions with effect from April 1. With this, the brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’.

     

    Said Vivek Sharma, Managing Director, Panasonic Life Solutions India Private Limited: “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting edge and innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers”.

     

     

  • The luggage brand will now be endorsed by celebrity couple Saif Ali Khan and Kareena Kapoor Khan

    VIP announces brand relaunch; unveils ‘Hello Holidays’ ad campaign

    By A Correspondent

     

    VIP Industries has unveiled its latest campaign for its refreshed homegrown brand, VIP. The relaunch includes unveiling a new brand logo and identity, a new consumer proposition and a new collection. And all=new brand ambassadors, Saif Ali Khan and Kareena Kapoor Khan.

     

    Commenting on the core idea behind the rebranding, Sudip Ghose, Managing Director, VIP Industries said: “The overall goal was to make the brand relevant and contemporary, whilst retaining its iconic essence. With this relaunch, we aim to grow even more relevant to our ever-evolving consumers. Kareena and Saif Ali Khan are indeed a seamless fit for VIP’s new identity and positioning of Indian modern family. As a unit they represent the ambitious travellers of today’s generation who are always on the hunt for travel luggage/ necessities that truly reflect their personalities. The duo will certainly help strengthen the brand as contemporary, fashionable, reliable and everyone’s first choice for holiday travel. With this endorsement, we are confident that we will sharply position the brand as the country’s best and leading ‘holiday’ luggage brand. If it’s Holiday it has to be VIP.”

     

     

  • An initiative by Aditya Birla Health Insurance to encourage Healthy Living

    Aditya Birla group encourages healthy living with #JumpForHealth

    By A Correspondent

     

    Aditya Birla Health Insurance has launched the third edition of #JumpForHealth initiative to reinforce its belief in empowering people to live a healthy lifestyle.

     

    Through #JumpForHealth – a month long campaign, ABHICL is creating a movement that will get people to start their health journey through the power of jumping and help the differently abled walk again. For every 10,000 jumps collected, one prosthetic leg will be donated to the under-privileged.

     

    Said Mayank Bathwal, CEO, ABHICL: “We at Aditya Birla Health Insurance go beyond just providing health insurance to our customers. We are committed to ensure that people follow a healthy lifestyle and sustain it. For #JumpForHealth 2019, we have collaborated with India’s leading choreographer – Remo D’Souza where, he is leading the campaign by creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement.

     

    Added Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital: “In today’s era we live a sedentary lifestyle which increases our chances of suffering from innumerous lifestyle diseases. We are launching the third edition of #JumpForHealth to reinforce the philosophy of adapting healthy lifestyle. With the #JumpForHealth campaign, we are also hoping to create an active generation that considers health as a priority.”

     

     

  • An initiative launched by SBI Life Insurance to encourage self-examination for early detection of Breast cancer

    SBI Life takes ‘Thanks A Dot’ to rural India

    By A Correspondent

     

    On World Health Day, SBI Life Insurance organised ‘Thanks A Dot’, a Breast Cancer awareness drive in Sonepat, Haryana. Research indicates that one in three women in rural India have not heard of the deadly disease and as many as 90 per cent are unaware of the possibility of self- breast examination. More than 60 women along with a few men of the village attended the workshop and all of them received the ‘Thanks-A-Dot’ kit free of cost.

     

    Taking the initiative to the rural interiors, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance said: “Breast cancer is most common in women and can be cured if detected at an early stage. Most women in rural areas neglect their health and delay in seeking medical advice early because of unawareness, illiteracy, myths or superstition and many a times, due to financial constraints. It is imperative for these women to have deeper understanding and awareness of the symptoms of this disease. Therefore, we took ‘Thanks-A-Dot’ initiative to the rural interiors to create awareness and encourage every woman to spur a positive conversation about self-breast examination among each other and get away with sense of hesitation.”

     

    Said Rajiv Dingra, Founder and CEO, WatConsult, “Recent studies indicate that 1 in 3 women in rural India have not even heard of breast cancer and unfortunately, 90% of them are unaware of the possibility of self- breast examination. This clearly highlights the lack of awareness in these areas and the need for women in rural India to understand the nuances of breast cancer, the prevention methods and the necessary steps to be taken. With Thanks a Dot, we reached out to a village in Haryana to initiate the positive conversation around breast health.”

     

     

  • Native Machine integrates native advertising platforms like Taboola, Outbrain and MGID now while Adgebra will be implemented soon

    Native Machine to assist marketers to manage campaigns

    By A Correspondent

     

    Native Machine, an all-in-one self-serve native DSP developed by Spunkads Media, was launched at the Moscow Affiliate Conference 2019 held last week. Said Sohrab Ali, Co-founder, Native Machine: “We are looking forward to reaching out to more advertisers in the near future. Native Machine connects with all the native networks on which a team relies every day to expand the business to track all the ongoing campaigns easily.”

     

     

  • It is being telecast across major national and regional electronic and digital platforms

    Tiger Shroff is the face of 8PM Premium whiskey. Ooops Music CDs.

    By A Correspondent

     

    Radico Khaitan has announced Bollywood actor Tiger Shroff as the brand ambassador for 8 PM Premium Black Music CDs, the surrogate for the company’s popular whiskey brand.

     

    Said Amar Sinha, COO, Radico Khaitan: “8 PM Premium Black is a notch-up offering of the Limca Book of Record holder-8 PM brand and is promising to join the success league of its parent brand.. We are excited and thrilled to have Tiger on board as he represents energy, youthfulness and vigor and these traits are completely in sync with our brand.”

     

     

  • Customers can also recycle their old garments and earn reward points

    Shoppers Stop celebrates India’s diversity with #ShareMyNewYear campaign

    By A Correspondent

     

    Shoppers Stop is celebrating India’s diversity through its latest campaign. #ShareMyNewYear. The campaign encourages the customers to exchange New Year greetings, experiences and share cross-cultural rituals among each other.

     

    Said Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, Shoppers Stop: “Shoppers Stop has 83 stores across 38 cities. Over the years, we have seen different regions get a festive boost during this .What is interesting is that even stores that don’t belong to a specific region that is celebrating at this time also experience a festive effect. As people move across cities, regional boundaries blur with different communities celebrating the festival of their residence beyond the festival of their origins. That is the beautiful insight that we used for this campaign, where we share and celebrate New Year in our unique way that is only possible in our country.”

     

    The TVC for the campaign has been conceptualized by Contract. The campaign captures the essence of these festivals that signify the advent of New Year across many parts of the country.

     

    Added Vineet Mahajan, Head of Art, Contract: “#ShareMyNewYear was born out of a wonderful revelation. In the month of April, practically everyone celebrates a new year. Yet the concept of New Year celebrations is associated primarily with January 1st. So, we wanted to celebrate our ethnic wear range through a campaign that encourages exchanging New Year greetings across the different ethnicities of the nation.”

     

     

  • The actress will talk about the goodness of the brand and relevance of buying pure gold and quality jewellery

    Tanishq ropes in actress Nayanthara as new face for South India

    By A Correspondent

     

    In a bid to further strengthen its strong position in South India, Tanishq announced Nayanthara as its new brand ambassador. The popular South Indian actress, apart from featuring in all promotions and campaigns will also talk about the goodness of the brand and relevance of buying pure gold and quality jewellery.

     

    Speaking on the appointment, Deepika Tiwari, AVP – Marketing Division, Titan Jewellery said: “We are happy to rope in Nayanthara as our new brand ambassador for Southern markets. She brings in grace and elegance that fits perfectly for the brand as we embark a new journey for Southern markets. South is a key market for Tanishq and we have aggressive plans to launch new stores, new collections specific for the Southern markets, expand our wedding jewellery line ‘Rivaah’ for different communities. Nayanthara aptly fits for the brand as she is a popular and iconic cine artist in South.”

     

     

  • HalaPlay is a daily fantasy sports platform that claims to be offering up to Rs 100 crores in winnings this cricket season

    HalaPlay signs Krunal and Hardik Pandya as brand ambassadors

    By A Correspondent

     

    HalaPlay Technologies has announced their new brand ambassadors Krunal and Hardik Pandya. According to a communique, HalaPlay is offering winnings up to Rs 100 crore on its fantasy sports platform this cricket season.

     

    This new mode of gaming in India has a fan base of more than 20 million today and the Indian fantasy sports industry is worth INR 43.8 billion, it is estimated to reach INR 118.8 billion by FY23 according to the Indian Federation of Sports Gaming (IFSG) and KPMG report.

     

    HalaPlay recently received INR 40 crores in their Series-A round of funding from Nazara Technologies Ltd., India’s leading mobile games publisher and Delta Corp Limited, an India-based casino gaming company.

  • On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice

    Mindshare creates ‘senso-bot’ for oral care advice

     

     

    On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice. To do this, Mindshare created a chatbot, which when invoked through Google Assistant, by simply saying ‘Hello Sensodyne’, discussed oral care problems with users.

     

    Ruchi Mathur

    Said Ruchi Mathur, Senior Vice President, Client Leadership, Mindshare North & East: “Our constant endeavour is to deliver solutions that are rooted in relevant consumer insights and create a strong impact for our brands in the marketplace. While many brands in the industry have been using conversational UI to deliver campaigns, we wanted to link it to a tangible benefit for the consumer. This troika of partnership between Sensodyne, Lybrate and Google Voice helped us create this industry first.”

     

    Added Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare: “Tooth Sensitivity is a common condition not only in India but around the world. The lack of awareness of this condition makes many consumers give up the simple pleasures of enjoying their favorite food and drinks. We are excited to launch this breakthrough, first-of-its-kind tech innovation ‘Hello Sensodyne’ that will address queries of individuals on tooth sensitivity and allow them to take actions towards leading a sensitivity free life.”

     

     

  • The duo join Virat Kohli and Mahendra Singh Dhoni who have been associated with the brand for a long time

    Boost signs Rishabh Pant & Shreyas Iyer as brand ambassadors

    By A Correspondent

     

    Rishabh Pant and Shreyas Iyer may have missed out a call for the World Cup, but they sure have received a boost from, you got it, Boost. With this alliance, Pant and Iyer join Virat Kohli and Mahendra Singh Dhoni, who have been associated with the brand for a long time.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age itself, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new-age sports ethos with them.”

     

     

  • BigRock has partnered with Neustar, the registry for .CO domains for this ad campaign

    BigRock positions .co as new-age domain name

    By A Correspondent

     

    Domain registration platform BigRock has launched a new digital ad campaign for the .co domain name. The campaign positions .co domain name as the best digital identity for India’s new-age entrepreneurs.

     

    Speaking about the campaign, Mitika Kulshreshtha, VP of Marketing, APAC at Endurance International Group, parent company of BigRock, said: “As one of the largest providers for domain names and websites in India, BigRock helps start-ups and small businesses get an active online presence quickly and easily. Through this campaign, we use humour and playfulness, typical to BigRock’s brand style, to reach entrepreneurs and reinforce our brand appeal as a trusted domain name provider.”