MxMIndia

Category: MARKETING

  • The new range stands out as India’s ‘true air conditioners’ designed specifically for Indian customers

    Haier promotes PuriCool range of ACs in latest ad film

    By A Correspondent

     

    Haier has unveiled its new TVC featuring the PuriCool range of air-conditioners.

     

    The film has been created and conceived in collaboration with Famous Innovations.

     

    Said Satish NS, Senior Vice President, Marketing and Sales: “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air-conditioner market that will surely set a benchmark in the next generation of air-conditioners.”

     

     

  • The 360-degree promotional ad campaign engages its target audience based on the insight – fun multiplies with like-minded groups

    Imagica unveils summer campaign titled #Groupbaazi 

    By A Correspondent

     

    Imagica has launched its new summer campaign titled #Groupbaazi, propagating the idea of maximising fun in groups.

     

    Said Raveendra Singh, Head of Marketing, Sales and Strategy, of the fun park: “Imagica is synonymous with fun, excitement, entertainment and the idea of having a great time together, establishing its brand archetype as entertainer. In India, people always bond with each other and form big groups to have fun and it starts right at home extending to every phase of an individual’s life. This is validated by the visitors’ trend observed at Imagica where people usually come in groups of families or group of friends beyond only a single family unit. We are truly excited to see how the campaign unfolds and resonates with our target audience,”.

     

    Added Joy Ghoshal, Co-Founder and Head – Creative Strategy, Marching Ants, which has conceptualised and shot the campaign: “Going beyond the predictable way of advertising the key attractions of a theme park, the campaign was aimed to bringing to the fore beautiful moments of fun and pleasure with a larger group of like-minded sharing a similar mind-set in the simplest way. And, to highlight the feeling of freedom interspersed with comfort amongst the crazy experiences and the inside jokes shared within a group. The story of the ad film has been structured to appeal and build connect, with the right audience.”

     

     

  • Aims to power client transactions on the platform

    Dentsu launches its own blockchain engine

    By A Correspondent

     

    The data sciences division of Dentsu Aegis Network (DAN) India has announced the launch of its own ‘DDLCoin’ with an aim to power transactions on DAN Data Labs.

     

    Commenting on the launch of the ‘DDLCoin’, Vivek Bhargava, CEO DAN Performance Group said: “Trust and transparency has become almost a necessity in the way we enter into contracts with our clients. The recent wave of distrust in the advertising ecosystem has provided many in the industry with sleepless nights. With the use of trust-building technologies like distributed ledgers – known as the blockchain, the adtech industry has the unique opportunity to rebuild trust by creating a more transparent ecosystem for all. It gives me immense pride to be a part of a network that has the capability to service this modern need of clients and be pioneers in adopting this technology.”

     

    Added Gautam Mehra, Chief Data Officer- South Asia, Dentsu Aegis Network: “DAN Data Labs has been known for being the industry gold standard in driving innovation in the way we plan and execute campaigns in the modern-day digital ecosystem. It has been our vision to provide a solution for whatever the need of our clients may be when it comes to data driven marketing. The product has been known to be swift to adapt to the changing environment by being constantly updated with the latest tech, advancements in Machine Learning and Artificial Intelligence and now trust systems like the blockchain.”

     

     

  • It has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’

    Crayons executes latest ad film for APL Apollo

    By A Correspondent

     

    APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’.

     

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team. Said Ranjan Bargotra, President, The Crayons Network: “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level”. The ad has been directed by Aiman from Asylum films.

     

     

  • Pizza Hut is also launching an aggressive TV and digital campaign highlighting the offer

    Pizza Hut offers pan pizzas starting at Rs. 99

    By A Correspondent

     

    Pizza Hut has announced the launch of ‘Wow Everyday Value’ accompanied by a TV and digital campaign created by Ogilvy.

     

    Commenting on the announcement, Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent said: “Ever since Pizza Hut entered India, customers have consistently given us a lot of credit for serving the tastiest pizzas and giving them a great experience. No surprises that we have been adjudged as the Most Trusted Brand by a reputed media house for the 13th time in a row.

     

    With changing times, the needs of consumers have also changed, with pizzas evolving from being just a special occasion treat to an everyday home meal replacement.”

     

    Talking about the launch of the advertising film, Gaur added: “IPL is a very critical time for brands to invest and dial-up visibility. That brings in immense clutter, making it imperative to come up with unique and distinctive creative route for high customer recall. Breaking the norm of traditional category advertising was our key motivation behind introducing ‘Agent Pizza’ and we are confident that his character will make the film stand-out from the rest.”

     

    Said Kapil Arora, President – Ogilvy Group Companies, North at Ogilvy & Mather: “In the world of Pizzas, where value often comes at the cost of quality, Pizza Hut is the exception. With its Wow Everyday Value offering, consumers can now feast on the tastiest pizzas, at an accessible Rs 99 price point. Naturally, that makes Pizza Hut the destination of choice for pizza lovers. Our communication simply dramatises the same.”

  • The agency has rolled out a campaign that played on the importance of the ‘Bro Code’

    HalaPlay releases launch campaign featuring Pandya brothers

    By A Correspondent

     

    HalaPlay, a fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle its creative duties. With brand ambassadors Hardik and Krunal Pandya, the agency has rolled out a campaign that played on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when HalaPlay’s huge winnings are at stake.

     

    Commenting on the campaign and the agency appointment, Prateek Anand, Co-Founder, HalaPlay said: “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends/brothers. L&K Saatchi & Saatchi  helped us fuel the momentum further during the prime cricketing season by creating our first campaign, leveraging Hardik and Krunal Pandya’s cricketing skills and their mischievous brotherly chemistry.”

     

    Added Anil Nair, CEO & Managing Partner – L&K Saatchi & Saatchi: “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next three months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”

     

  • Brings Mallika Dua on ‘live’ video-chat to urge wrong-doers to correct themselves, as part of Idea 4G #IndiaKaLiveNetwork campaign

    Mindshare and Idea launch AI led video-chat bot ad to educate users

    By A Correspondent

     

    Mindshare has launched an interactive campaign with Mallika Dua – a leading comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time.

     

    Mindshare and Idea 4G unveiled a distinctive voice-enabled AI-led interactive video chat bot ad campaign that enabled millions of users to interview Dua.  This has never been attempted before in the digital mobile ad-space, and was co-created by mCanvas, the experiential storytelling ad platform for small screens.

     

    Speaking about the launch of the campaign Niraj Ruparel, National Head – Mobile, Mindshare India said: “We at Mindshare always look forward to crafting innovative and effective solutions for brands. Idea, as a brand, does not shy away from taking an unconventional path when it comes to communication. With the video-chat bot ad we have come together to create a first of its kind innovation on an effective platform. By leveraging on Mallika Dua’s popularity, and Idea’s 4G network, we are hopeful of bringing about a change in people’s behaviour, and habits, as well as encourage more people to go Live to highlight societal issues.”

     

    Added Sunita Bangard, President Marketing Vodafone Idea Ltd: “Over the years, brand Idea has built a strong reputation for creating purposeful, conscientious campaigns that encourage change for the betterment of society. The Idea 4G #IndiaKaLiveNetwork campaign highlighted the power of streaming live videos over Idea’s robust 4G network thereby driving a positive change in behaviour among citizens. In its endeavor to engage with the digital natives, Brand Idea has always tried digital first initiatives for our ATL campaigns, many of which have been appreciated and rewarded at various digital forums. Our innovative AI and ML aided campaign has set new benchmarks in digital advertising.”

     

     

  • The campaign celebrates budding heroes from the streets of India

    Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

    By A Correspondent

     

    Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketer Virat Kohli. The campaign celebrates budding heroes from the streets of India.

     

    Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said: “We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero”.

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of “Har galli se niklega hero ” is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”

     

     

  • The communication campaign showcases Deepika Padukone reminiscing about her various milestones

    Tanishq launches new TVC campaign starring Deepika

    By A Correspondent

     

    Tanishq has unveiled a new campaign starring Deepika Padukone reminiscing her various milestones, while going through her keepsake box.

     

    Said Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan: “A woman should always set forth to celebrate herself at every stage in her life and this time Tanishq brings in Swayahm collection which resonates with every woman who takes pride in herself. She deserves to celebrate her smallest of achievements and failures too because it is these small moments that make all the difference and make her who she truly is. In the film as well, we have brought in the aspect of reminiscing the past memories which have been a part of her integral growth and thus appreciating her very being.”

     

    Added Sagar Kapoor Chief Creative Officer, Lowe Lintas: “Like the name itself, Swayahm carries an insightful message. Of celebrating oneself at every juncture of life. Women are so busy appreciating and caring for their loved ones that they seldom remember to love themselves. The jewellery is one such gift she gifts herself.”

     

     

  • The brand has a strong yet soft personality that matches with the superstar

    Buffalo launches ad campaign with ambassador Varun Dhawan

    By A Correspondent

     

    Fashion brand Fbb has created an ad campaign titled ‘Setting You Free’ featuring brand Buffalo’s ambassador Varun Dhawan to celebrate its 40th milestone.

     

    Celebrating the four-decade success Rajesh Seth, COO, Fbb said: “It’s not every day that we see brands successfully serve for forty years. We celebrate the 40th year of our iconic brand Buffalo with pride and are filled with gratitude for the undying support by our customers. We believe that this is just the beginning and are working towards achieving many more milestones.”

     

    Speaking about the campaign, Anand Subbarao, Co-founder, AndAnd Brand Partners Pvt. Ltd. Said: “When you have Varun as an ambassador for a popular brand like Buffalo, executing the campaign is a seamless process. The brand has a strong yet soft personality that matches with the superstar; which is why the film looks distinctly great.”

     

     

  • On Purpose will deliver on strategic counsel and audience segmentation

    KPMG mandates On Purpose for ADB project

    By A Correspondent

     

    On Purpose has been signed on by KPMG in India for a two-year period, as part of a larger mandate from Asian Development Bank (ADB). As the communications agency, it has has been charged with implementing an integrated communications programme for consumer awareness and behavioural change for solar rooftop adoption across seven states/Union Territories.

     

    Said Girish Balachandran, Managing Partner, On Purpose: “Given our expertise in the clean energy sector, we are excited to once again help drive behavioural change by punching up the narrative on solar roof top adoption. We have recently bolstered our team strength with senior hires who will help us deliver on this pan-India integrated communications programme.”

     

     

  • The scope of the business includes digital, print and radio over and above the traditional advertising mandate

    Lowe Lintas Bangalore to handle creative mandate of Medlife.com

    By A Correspondent

     

    Following a multi-agency pitch, online pharmacy Medlife.com has brought Lowe Lintas on board as its creative agency.

     

    Said Meera Iyer, CMO, Medlife.com:”Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you need a slightly different approach for e-commerce retail brands, and of the agencies in Bengaluru, I felt Lowe Lintas would deliver best, as they understand both the online place as well as the new digitally-inclined audiences that drive growth. Maintaining Medlife’s leadership position and growing the online share of the Healthcare pie is critical to growth ambitions this year. We will look to Lowe Lintas to deliver a fantastic creative campaign that helps us achieve both.”

     

    Added Hari Krishnan, President, Lowe Lintas: “Medlife, a one-stop online healthcare brand, has aggressive expansion plans and we are proud to partner them at a time when the category is opening up. It is truly a pleasure and privilege to chart the course for a brand that is all set to change India’s healthcare and pharmaceutical space for the better.”