MxMIndia

Category: MARKETING

  • The latest campaigns depicts how Gits Instant Mixes are a savior in every occasion

    Gits Foods unveils new ad campaign

    By A Correspondent

     

    Gits Foods has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. Conceptualised by Lowe Lintas, the TVCs contain two stories centered on their breakfast and snack mixes.

     

    Commenting on unveiling the new TVCs, Sahil Gilani, Director – Sales and Marketing, Gits Food said: “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The TVCs are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”

  • PhonePe will also be the official co-presenting sponsor for the TV broadcast of VIVO IPL 2019

    Aamir Khan is PhonePe’s brand ambassador

    By A Correspondent

     

    PhonePe has announced actor Aamir Khan as the face of its brand. PhonePe is also an official co-presenting sponsor for the television broadcast of IPL 2019, and has launched a series of TVCs.

     

    Commenting on the announcement, Sameer Nigam, CEO and Founder, PhonePe said: “Aamir Khan is among the world’s biggest superstars today. He is a highly renowned actor who is known for doing path-breaking work in his industry. In his personal capacity too, Aamir has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability, therefore we felt that Aamir is the perfect brand ambassador for our company as we look to introduce Digital Payments to a billion Indians.”

  • YuppTV also acquired rights for RoW: including South & Central America, Central & South East Asia

    YuppTV bags digital broadcast rights for IPL 2019 for Australia, SE Asia & the Continent

    By A Correspondent

     

    YuppTV has acquired the digital broadcasting rights for Vivo IPL 2019 outside of India. YuppTV will bring alive the action to existing and new users in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South and Central America and Central and South East Asia.

     

    Commenting on the announcement, Uday Reddy, Founder & CEO, YuppTV, said: “We are glad to acquire the digital broadcasting rights for the IPL 2019 and would be enabling on-the-go-access to all the action unfolding in the Season 12 of IPL. We are determined to provide our global audience with convenient and real-time access to their favourite sporting action, through a wide gamut of internet-enabled devices.”

     

     

  • The campaign will go live on TV, OOH, and digital on March 23

    LinkedIn banks on IPL with its #InItTogether brand campaign

    By A Correspondent

     

    LinkedIn has kicked off the second phase of the #InItTogether integrated brand campaign on March 23, following its debut brand campaign in India last year. The campaign showcases real members, who have found their passion, their calling, and their dream jobs on LinkedIn.

     

    Said Srividya Gopani, Director – Brand and Consumer Marketing, APAC and China at LinkedIn: “India is a strategic market for LinkedIn, and we are focused on helping our 55+ million members build fulfilling careers. Our #InItTogether campaign celebrates inspiring member stories of professionals who have leveraged their networks, pivoted to new industries, and created greater opportunity to get closer to their dream jobs. We hope their professional journeys inspire others to find their passion and go after their dream job.”

     

     

  • Signs Bollywood talent Fatima Sana Sheikh and Siddhant Chaturvedi as the face for their new campaign

    Tata Motors announces its upcoming Harrier VIVO IPL ad campaign

    By A Correspondent

     

    Tata Motors has announced a TV campaign comprising a mini series of TV ads, that hinges on the story of ‘Love At First Drive’.

     

    Tapping on the pan India following of the IPL, this campaign will be advertised across the Star Sports network of 21 channels to ensure the brand resonates with the audiences across the country. Conceived by 82.5 Communications, the films for the TVCs have been produced by Storytellers.

     

    Commenting on the campaign, Vivek Srivatsa, Head – Marketing, Passenger Vehicles Business Unit, Tata Motors, said: “The first year of our association with the IPL proved to be a game changer for our much celebrated, compact SUV, the Tata Nexon which won many hearts and is now one of the leading players in its segment. We are confident that the 12th season of the IPL will be much bigger in terms of viewership and spectators at the stadiums. Through the ‘Love at First Drive’ campaign for the Harrier, we want to capture the audience’s attention in a manner that is both clutter breaking and eye-catching. Furthermore, Siddhant and Fatima embody the spirit of the Harrier and lend their individual style and appeal to the campaign. We are confident that the TVCs will project the right imagery for the Harrier and will help the brand to capture the imagination of a billion plus audience, just like the IPL itself.”

     

    Speaking on this campaign, Anuraag Khandelwal, ECD, 82.5 Communications said: “The Harrier is one outstanding SUV. We wanted to do something disruptive. Not only in the category but across categories. So, we came from a simple observation, that when one saw the Harrier, one fell in love with it. More so after test-driving it! Hence the idea #LoveAtFirstDrive.”

     

     

  • With the general elections round the corner, the premier news channel has taken the IPL route to jump on the promotional expressway

    Aaj Tak goes on marketing overdrive. Is Title Sponsor of Kings XI Punjab

    By A Correspondent

     

    The all-important general elections are a few weeks away and the top-ranking Hindi news channel Aaj Tak is leaving no stone unturned to rule Bharat. Ah, well, India. It has turned Title Sponsor for Kings XI Punjab, which won the opening IPL2019 encounter on Monday.

     

    The news channel’s identity will be on Kings XI Punjab Jersey this year. Other sponsors include Bageshree Infratech, VIP Industries, along with Jio, Fena, Royal Stag and Finale Cables.

     

    Said Kalli Purie, Vice-Chairperson, India Today Group: “India Today Group is really excited to partner with the most anticipated cricketing event of 2019. This partnership of Aaj Tak with Kings XI Punjab is a coming together of the biggest in News with the biggest in Sports. All the best to the Kings XI team, looking forward to an amazing tournament and like Aaj Tak, may the ‘Sabse Tez’ team win.”

     

    Added Satish Menon, CEO, Kings XI Punjab: “We are delighted to unveil the new jersey and announce our partnership this year with the news channel Aaj Tak, a TV channel known as much for its indepth analysis delivered in double quick time as for its credibility. A brand of that repute coming on board is a proud endorsement of Kings XI Punjab’s intrinsic values. We head into IPL Season 12 with optimism and enthusiasm as we have the right brands with us on the journey. Their support is our strength as we aim to excel on the field with our performances played in the true spirit of the game.”

     

     

  • The account will be handled out of their Bengaluru office

    Britannia awards digital mandate of Timepass to Dentsu Webchutney

    By A Correspondent

     

    Dentsu Webchutney has won the social and digital mandate for Britannia Timepass, following a multi-agency pitch. The account will be handled out of WebChutney’s Bengaluru office.

     

    Jayant Kapre

    Commenting on the development, Jayant Kapre, VP- Adjacencies Business, Britannia said: “Taking forward our vision of being a ‘Total Foods Company’, we are entering the salted snack market for the very first time with Britannia Timepass. It’s a cluttered market, filled with players from both the organised and unorganised sectors. Our content needs to break through the digital noise. The need of the hour was to find a partner that not only shared our vision for the brand but would further it with their own thoughts, points of view and ideas.”

     

    Prashant Gopalakrishnan

    Added Prashant Gopalakrishnan, Sr. Vice President, Dentsu Webchutney: “We are talking about one of the most iconic companies this country has ever seen. The team is thrilled to partner with Britannia on this journey – one we hope is just the start of a longstanding relationship. The brand Timepass itself comes with tremendous inherent creative potential, and a client team that we already have built great synergies with.”

     

     

  • The campaign aims to reach out to aspiring home owners

    SBI says #HoSaktaHai for its latest home loans campaign

    By A Correspondent

     

    State Bank of India has launched a new multimedia campaign titled ‘#HoSaktaHai.’ The campaign – created by Rediffusion – aims to reach out to aspiring home owners with a slew of innovative solutions.

     

    Speaking on the campaign, Dinesh Menon, Chief Marketing Officer, SBI said: “While home loan is a highly involved product category, most advertising in the category lacks adequate engagement and appeal from a communication perspective. Hence, it was important for us to not only ensure the brand story gets heard but discussed and recalled as well, amidst all the clutter and fragmented media consumption.  We are delighted at this bunch of films which have a poetic charm to them and are certainly clutter breaking.  We adopted a digital first approach and are happy to see that it has resonated well with different target audiences each piece of communication has been designed to address. We are optimistic this campaign will certainly augur well for our home loans business and stir some category conversation.’’

     

    Added Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion: “While the intention was to be different and clutter-breaking, we focused on bringing alive the constraints faced by aspiring home buyers. Very often they don’t take the plunge because they don’t have a loan option that suits their specific challenges. It was refreshing to have the client not just demand, but also back a brave idea to the hilt.”

     

    Said Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion: “This campaign is all about the strange ‘mathematics of emotion’. We are promoting something like home loans which are worth lakhs and crores, with small, inexpensive objects like dancing dolls and toy elephants that cost just a few hundred bucks! But these inanimate objects are what people dream of decorating and enlivening their new houses with. And this is where emotion trumps mathematics by loosening the purse-strings, by tugging at the heart-strings!”

     

     

  • Delhi Capitals will sport the brand logo on the back of the player’s jersey

    APL Apollo hires Crayons Network for integrated ad campaign

    By A Correspondent

     

    APL Apollo has announced its sponsorship with Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.

     

    To leverage the association, APL Apollo has appointed The Crayons Network as its communications creative partner. The brand plans to use all possible communication mediums to get the best out of this tie-up.

     

    Said Sanjay Gupta, CMD, APL Apollo Tubes Limited on associating with IPL and Crayons Communications: “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis a vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

     

    Added Ranjan Bargotra, President, The Crayons Network: “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is lot more to come.”

     

     

  • Storytelling attempt to strike a chord with every homemaker in Andhra Pradesh and Telangana

    ITC Aashirvaad’s ad campaign weaves a traditional spin

    By A Correspondent

     

    ITC’s Aashirvaad brand has launched Aashirvaad Koora Karam, a multi-purpose masala with a new campaign ‘Just like homemade, with your mother’s touch’.

     

    According to Meera Jyothis Prem, Creative Lead, McCann World Group Advertising, Bengaluru: “Koora Karam Podi is what mothers of AP and Telangana hold near and dear to their hearts. Every household has a unique recipe that has been passed down for generations, and is what every mother lovingly makes for her daughter who comes to visit. So introducing Aashirvaad Koora Karam, the first packaged koora karam podi in this market was a significant endeavour, tactically and emotionally.”

     

     

  • The actor will also be associated with a range of consumer activations, digital and social media engagements for the brand

    Limca ropes in Kiara Advani as brand ambassador

    By A Correspondent

     

    Coca-Cola India has roped in Kiara Advani as the new face for Limca. The company will soon roll out a new ad campaign featuring Kiara.

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India and South West Asia: “Limca has always been India’s favourite thirst quencher, loved for its unique ‘lemoni’ bite and sharp fizz. At the same time, Kiara has a uniquely refreshing personality and is immensely loved by her fans. This makes her the perfect fit for Limca, and we are so pleased to welcome Kiara to the Limca family.”

     

     

  • As the Official Partner for the Indian Premier League unveils a marketing campaign that unfolds unlimited entertainment for its consumers

    Tasty Treat ropes in Melvin Louis for IPL 2019 ad campaign

    By A Correspondent

     

    Tasty Treat has executed an integrated marketing campaign that connects with its customers throughout the IPL season. As the Official Partner for the Indian Premier League, Tasty Treat has roped in celebrity choreographer Melvin Louis to choreograph the dance steps for Tasty Treat Army.

     

    Speaking about associating with IPL Sadashiv Nayak, CEO – Food Business, Future Group said: “Over the years IPL has earned nationwide appeal from all age groups, communities and cricket fans from all over. Likewise, Tasty Treat is spread across categories with products that are made not only for different age groups but also as per community preferences. Families can enjoy the IPL by munching on some classic cheese popcorn, barbeque bhujia, chocomint wafer biscuits and much more.”