MxMIndia

Category: MARKETING

  • HSIL concludes digital campaign for Ondeo Water Heaters

    By A Correspondent

    HSIL Limited, the maker of Hindware, has concluded its digital campaign #WinterWithOndeo.

    Said Rakesh Kaul, President, Consumer Business and CEO, Evok Retail at HSIL Ltd: “The intent behind the contest was to create incremental awareness around brand proposition of ‘corrosion free hot water for years’ amongst our target audience. An engagement of 49,000 with a reach of over three lakh is an overwhelming response. As promised, the main character from our TVC ‘Zungraaj’ visited the winner’s homes and it has garnered such an enthusiastic response that we are planning to continue this activity for the next season as well.”

  • Lloyd appoints Ranveer Singh and Deepika Padukone as brand ambassadors

    By A Correspondent

    With an aim to connect with today’s millennials, Lloyd has roped in actors Ranveer Singh and Deepika Padukone as brand ambassadors. As part of the association, the couple will endorse Lloyd range of consumer durables.

    Speaking on this association, Shashi Arora, CEO, Lloyd said: “Both Ranveer and Deepika are an inspiration to Indian millennials and portrays a blend of talent, class and popularity that complements with Lloyd’s legacy and brand ethos. We are confident that this association will enable us explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durable segment. We welcome both Ranveer & Deepika to the Lloyd’s family.”   

  • Kia Motors rolls out inaugural brand campaign in India

    By A Correspondent

    Kia Motors has launched its first brand campaign for India, to introduce the brand in the country and further strengthen its connect in the market. This high decibel campaign lead by the TVC reiterates Kia’s design philosophy and brings out the importance of design in the Kia ecosystem.

    Speaking about the campaign, Manohar Bhat, Head – Sales and Marketing, Kia Motors India said: “This brand campaign established Kia’s emphasis on design and how it changes the design rule-book with every car it introduces in the market. Right from the world’s heart throb Stinger to the latest sensation Telluride all Kia cars have their unique identity with a common design language that stands out. We wanted to take a fresh approach through the campaign that rightly highlights the importance of design at Kia and the inspiration that drives us to make stunning cars that we are globally known for. Staying true to the brand philosophy of ‘power to surprise’ there’s more to come via the TVC so, please stay tuned!”

  • 140 songs in five Indian languages make their way on labels of Coca-Cola bottles

    Coca-Cola takes its ‘Share a Coke’ proposition further with Ranbir Kapoor

    By A Correspondent

     

    Coca-Cola India has taken the ‘Share a Coke’ campaign further with #SayItWithCoke. The cola has signed Bollywood star Ranbir Kapoor as the new brand ambassador for the campaign.

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West Asia at The Coca-Cola Company: “Coca-Cola always seeks to uplift everyday moments and make them special. In India, songs have always had a way of expressing emotions in a special, memorable way. This is what inspired us to bring to consumers our latest campaign #SayItWithCoke, which invites them to share a Coca-Cola with someone to express their heartfelt emotions through the words of their favorite songs. Whether they do this physically or digitally, we are sure they will make many moments sparkle. What’s more, our brand ambassador Ranbir Kapoor joins us in extending this invitation in a way only he can, and together we hope to bring a smile to fans everywhere.”

     

    Highlighting the thought behind the ad, Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India added: “This campaign is our unique take on relationships with charming storyline and innovative use of songs and lyrics which am positive will strike a chord not only with younger audience but with people at large.”

     

     

  • Chennai Super Kings to play Royal Challengers Bangalore on March 23rd

    MS Dhoni challenges Virat Kohli to show his game this IPL

    By A Correspondent

     

    As the 12th edition of the Indian Premier League gears for launch with the March 23 encounter of defending champions Chennai Super Kings (CSK) taking on Royal Challengers Bangalore (RCB), an all-new TVC has been unveiled in an attempt to build the excitement.

     

    Noted a communique: “Star India, with its robust network will broadcast the match in Telugu, Bengali, Kannada, Tamil, Marathi and Malayalam in addition to Hindi, English, and the Select Dugout feed.”

     

     

  • Reaches out to 1000+ towns and villages across Uttar Pradesh with Caravan Talkies

    Kurkure rolls out rural consumer connect

    By A Correspondent

     

    As part of rural expansion plans, Kurkure has announced the roll-out of ‘Caravan Talkies’ a consumer connect programme in Uttar Pradesh. Caravan Talkies will travel across 1000+ towns and villages, reaching out to the rural population of Uttar Pradesh.

     

    Speaking about Kurkure’s rural expansion, Dilen Gandhi, Director Marketing, Foods Category, PepsiCo India said: “Rural market, today, represents the next phase of growth in India. As Kurkure accelerates its rural expansion, our initiative is designed to connect and engage with consumers and retailers through relevant brand experiences. This expansion is timed perfectly, as we embark on a new journey with our brand mantra, ‘Khayaal Toh Chatpata Hai’. The new positioning underlines brand’s continued efforts to recognise the Indian homemaker, who has been the center force in bringing families together. We are confident that Caravan Talkies will help us in taking this thought forward amongst our consumers”

     

     

  • Showcases stories of travellers inspired by destination experiences, including the story of an Indian IT consultant who was inspired by New York to switch to a career in music

    Lufthansa inspires India to travel with its #LifeChangingPlaces campaign

    By A Correspondent

     

    Lufthansa has launched a new cross-media brand campaign in India, titled #LifeChangingPlaces. Following the brand’s philosophy of promoting open-mindedness, this campaign celebrates five real-life explorers who were rewarded with enriching experiences on their travels.

     

    Commenting on the strategic thought behind the campaign, Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa said: “Places can change people. They can inspire and motivate them to become more of who they are by opening them up to new experiences. At Lufthansa, we want to enable such experiences for everyone. That is the main goal of our brand campaign. As a premium international airline and a proud driver of globalization, Lufthansa remains committed to being a preferred travel partner to the global Indian who values quality, reliability and a sense of adventure.”

     

    Speaking on the launch of the latest phase in India, George Ettiyil, Senior Director Sales, South Asia, Lufthansa Group Airlines added: “As a travel market, India is constantly evolving and expanding at a tremendous pace. A growing number of travelers, from different industries, demographic groups and parts of the country, are now choosing international destinations in search of enriching experiences. Our latest marketing campaign lends support to our sales activities in India by reaching out to a new generation of would-be explorers to go on inspirational journeys with Lufthansa. We wish to serve as an enabler for a travel savvy Indian nation to pursue newer adventures and horizons in their quest for self-discovery.”

  • Automotive search portal appoints network for data-driven solutions

    OMD India wins media duties of CarDekho

    By A Correspondent

     

    CarDekho has appointed OMD India to manage its offline media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurugram office.

     

    Speaking on the appointment, Gaurav Mehta, Chief Marketing Officer at CarDekho, said: “We were highly impressed by OMD’s advanced capabilities in data and analytics, and how they were used to connect our platform with new, relevant audiences. We look forward to working with the team going forward on driving fresh growth for CarDekho Group and continuing its success story in India.”

     

    Added Priti Murthy, CEO, OMD India: “We are excited to partner with CarDekho and help them, as well as their consumers, make Better Decisions, Faster through the value of precision marketing,” Our mutual passion for business effectiveness is our common ground and we look forward to collaborating on new media solutions that unlock fresh growth for the platform and ultimately deliver stronger business outcomes”.

     

     

  • The campaign has been launched across TV, Print and Digital for 60 days

    Van Heusen releases a 60-city media campaign ‘Carry Your World’

    By A Correspondent

     

    Van Heusen has launched a comprehensive `Carry your World’ campaign featuring Bollywood star Jacqueline Fernandez across 60 cities for two months.

     

    Speaking on the campaign Abhay Bahugune, COO, Van Heusen said: “The newest ‘Carry Your World’ campaign celebrates the effortless style that resonates the independent and empowered woman of today. The premise of the campaign seeks to explore the brand’s identity through language and emotion, to shine a spotlight on our newest handbag collection where fashion and functionality meet mobility in every piece. We are proud to associate with Jacqueline Fernandez as she personifies with the brand personality.”

     

    Commenting on the video launch Raj Kamble, Founder & CCO, Famous Innovations added: “A power figure, a fashion icon and a go-getter, Jacqueline Fernandez perfectly embodies the ethos of Van Heusen Woman. Our brief was to bring alive the functionality of Van Heusen’s hero bag, which is designed keeping in mind the modern woman’s lifestyle. We started with the insight that the ambitious woman of today is always on the go and the long, dynamic days mean that she needs to be prepared for anything. Therefore, she carries her world with her. We’ve portrayed the same in the film in a visually interesting manner.”

     

     

  • The mandate is for the corporate campaign and subsequent project launches across NCR, MMR and Bengaluru markets

    Leo Burnett launches inaugural corporate campaign for Birla Estates

    By A Correspondent

     

    The Birla Group recently announced its foray into the real estate business with the launch of Birla Estates. Leo Burnett, the Publicis Groupe agency which won the advertising mandate for Birla Estates in a competitive multi-agency pitch in September 2018, has launched its first campaign, LifeDesigned. For the record, Birla Estates is the real estate division of Century Textiles and Industries Ltd., the over Rs 8000 crore flagship Company of the B K Birla Group of Companies with presence in cement, textiles, rayon yarn, pulp & paper, salt, chemicals and more. BK (short for Basant Kumar) Birla is the grandfather of Kumarmangalam Birla, who also runs the Aditya Birla Group. The Chairman of Birla Estates is BK Birla and Vice Chairman is Kumarmangalam Birla.

    Speaking about the announcement, Rakesh Hinduja, Chief Operating Officer, West, Leo Burnett, said: “We are very excited to have been chosen to be a part of the Birla Estates team. The brand name Birla itself evokes the feeling of trust, commitment and innovation and we are excited to have been given a chance to build on this legacy for brand Birla Estates. Brand Birla is actually a perfect fit with our Humankind philosophy, which puts people at the heart of everything we do and we look forward to embarking on a positive and impactful journey together starting with the launch of the LifeDesigned campaign.”

    Talking about the campaign, Prajato Guha, National Creative Director Leo Burnett added: “With the challenges of rapid urbanisation across India and the fact that Birla Estates is a relatively new entrant in the category, we had to find a credible value proposition. In LifeDesigned, we have found a unique way to bring their brand philosophy alive”.

    The mandate is for the corporate campaign and subsequent project launches across NCR, Mumbai Metropolitan Region (MMR) and Bangalore markets. The first project to be launched is Birla Vanya in Kalyan, off Mumbai.

     

     

  • The collection consists of Bata Comfit, Naturalizer, Hush Puppies and Bata contemporary styles

    Bata promotes its 9 to 9 collection in latest film

    By A Correspondent

     

    The ads are all over television, so in a sense this is old news. That Bata has launched an ad campaign for its new 9 to 9 collection, which claims both style and comfort.

     

    Said Anand Narang, Vice President – Marketing, Bata India, on the launch of the new campaign:” “Bata’s new ‘9 to 9’ campaign is aimed at India’ss young, working women who don’t want to compromise on looking chic and stylish yet are practical enough to look at the comfort factor when they buy shoes. In our consumer research, we heard how non-stop comfort from morning to evening was important for them. Our new 9 to 9 collection consisting of Bata Comfit, Naturalizer, Hush Puppies and Bata contemporary styles offers non-stop comfort from 9 am to 9 pm. For all those early morning meetings to post-work dinner dates with friends, Bata’s new collection makes sure no woman has to compromise on style or comfort now.”

     

    Added Vineet Mahajan, Head of Art, Contract India: “When we started working on Bata, we created the platform of ‘Surprisingly Bata’. The idea was to communicate Bata’s range of stylish merchandise that people were unaware of. This time, Bata wanted to launch a range of comfortable shoes. Now ‘comfort’ is a quality that is already associated with Bata. So, the challenge was to communicate comfort as a benefit within the ‘Surprisingly Bata’ platform. Kriti Sanon, the face of Bata’s women range wanted to solve her friend’s problem and surprised her with the new 9 to 9 collection. The idea of the film was to let people discover the delight of wearing something that’s comfortable and surprisingly stylish too.”

     

     

  • The film captures the essence of Seychelles and highlights diverse aspects of the destination

    Seychelles Tourism Board unveils global ad film

    By A Correspondent

     

    Seychelles Tourism Board (STB) has launched its global ad film that will be showcased across traditional and digital mediums. The film has been directed and developed by digital content creators, TheVibe. The film captures the essence of Seychelles and highlights diverse aspects of the destination.

     

    Speaking about this recent development on the Indian market, Sherin Francis, STB Chief Executive mentioned that the collaboration with TheVibe has been an opportunity to maximise on the destination’s visibility on the Indian market.

     

    “Seychelles remains amongst one of the dream destinations for wedding and honeymooners and our marketing efforts as STB is to carry on promoting Seychelles aggressively in the Indian market and in countries around the world.  The film’s international appeal showcases the beauty of this country beyond its beaches. An increasing number of young couples have been opting for destinations that offer more than just relaxation on their honeymoon. Our aspiration is for our guests to indulge in the recreational activities of their choice and create memories of a lifetime.  We believe that this new film has put together an interesting mélange of all these aspects which will appeal to young audiences; while helping to boost footfalls in the coming months,” she said.

     

    Added Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist Office – India: “The film is a big development for us, as it is an initiative from the India market which will be used for global distribution and promotional purposes. We believe this will facilitate our trade partners to reach out to their audiences and highlight the varied adventurous experiences Seychelles has to offer. We are also delighted to say that Seychelles received 13,901 tourists from India in 2018, retaining India’s position as the top 6th source market for the tourism board.”