MxMIndia

Category: MARKETING

  • The 2019 General Elections are on the anvil and TOI took up the challenge to launch a nationwide campaign to generate conversations

    TOI espouses cause of ‘Lost Votes’ in latest social initiative

    By A Correspondent

     

    Given that the general election are coming up in a few months, The Times of India has launched a nationwide campaign to generate conversations and make a real difference. The ‘Lost Votes’ movement calls for policy and electoral reforms to bring in the vote of Indian migrant into country’s general elections.

     

    Commenting on the campaign, Sanjeev Bhargava, Director, TOI Brand said: “We are the largest democracy in the world. But are we the most robust? To strengthen our democracy, it is important that the right to vote and the facility to vote both be made available to the entire voting population.”

     

    Added Senthil Kumar, Chief Creative Officer, J Walter Thompson: “The idea of the film is to evoke the voice of the lost vote. A voice that amplifies the angst and echoes the emotion of over 20 crore Indians losing their vote. To play the voice of the lost votes on loud speakers and yet feel the voice being drowned by the distance, lost in the middle class multitudes out there. Losing your right to vote is like that fading homing signal. It’s like missing the last train home and losing the hope of making a difference in your hometown from your distant work station. Mera Haq Kahin Pe Kho Gaya,”

     

     

  • A start-up led by Mukesh Bansal and Ankit Nagori

    Wavemaker to handle media mandate of Cure.fit

    By A Correspondent

     

    Wavemaker has bagged the media mandate for Cure.fit, health and fitness start-up led by Mukesh Bansal and Ankit Nagori.

     

    Speaking on the win, Kishan Kumar M S, Vice President, Wavemaker India said: “We are extremely thrilled and honored to partner with Cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.”

     

    Added Naresh Krishnaswamy, Head of Growth and Marketing, Cure.fit: “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach amd ideas which were in-sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.”

     

     

  • The film breaks the myth of online education being ineffective by showcasing how impactful the online education space is today

    Life ko karo lift, says Upgrad in latest ad campaign

    By A Correspondent

     

    Upgrad, an online education venture focused on building careers of working professionals, has unveiled its first ad-campaign featuring actor Vicky Kaushal.

     

    Created by Lowe Lintas, the ad campaign showcases upGrad as a brand which plays an important role in learner’s life by acting as an engine of transformation which gives them the ability to put their careers on a high growth trajectory.

     

    Announcing the launch of the new ad-campaign, Ronnie Screwvala and Mayank Kumar, co-founders, Upgrad said: “Through this campaign we are trying to create awareness on how Upgrad can help learners prepare for the future of work and help them thrive in their career. Online education for professionals is still at a nascent stage in India and to create awareness at a category level, we felt the necessity of a commercial that will change the consumer mindset and is relatable. Our association with Vicky Kaushal and the new TVC will help us increase our reach & create deeper connect across geographies.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “It was an excellent briefing session by the founders that led our creative thinking at Upgrad. The vibe was positive and the brief actually spoke about what Upgrad can do to lives rather than just what upGrad is and how continuous learning can make sure one keeps navigating his or her career forward. Inspiring stories of how lakhs have already done this successfully spurred us further. All that said the team believed in keeping the message and tone of the communication sprightly and involving. Hence the idea of “life ko karo lift”!

     

     

  • it is the first global agency network to receive a badging for Ad-Tech

    Dentsu Aegis gets badged as Facebook Marketing Partner

    By A Correspondent

     

    Dentsu Aegis Network India has announced that it is an official Facebook Marketing Partner (Ad-Tech), claiming it is the first global agency network to receive a badging for Ad-Tech.

     

    Said Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network: “Aligned with our global vision of being a 100 per cent digitally-led business, DAN Data Labs is just the kind of innovation that drives our growth towards that mission. Led by Gautam, the Data Sciences team has had a record of driving innovation in digital marketing by bringing to the forefront new technologies to transform the way we do business today not only in India, but in several other countries around the globe.”

     

    Added Gautam Mehra, Chief Data Officer- South Asia, Dentsu Aegis Network: “We are proud to be recognised by Facebook as a Facebook Marketing Partner and being vetted for excellence in exactly the things needed to drive successful marketing campaigns. Receiving this validation is an added testament to the success DAN Data Labs has enjoyed in the 30+ markets where the platform has delivered efficiency at scale. It is indeed an honor to be the first Global Agency Group to receive this badge and continue to achieve client satisfaction through innovation on a worldwide level. With this new partnership, we hope to continue to build new solutions on the backbone of Machine Learning and being exposed to even more product alphas from Facebook.”

     

     

  • After last year’s success in Kota, Horlicks continues to deliver emotional nutrition to kids by taking the initiative nationwide

    FCB creates ‘Bottle of Love’ for Horlicks

    By A Correspondent

     

    Horlicks is back with a new campaign ‘Bottle of Love’ in an attempt to reconnect mothers to their children across the country. Said Vikram Bahl, Executive Vice President Marketing, GSK Consumer Healthcare India: “We recognise the emotional stress in children during exam time and the need to provide them with emotional nutrition. Horlicks, as a brand, has always aimed at providing students the support they need to excel in all their endeavors. This time we went a step further with this campaign and launched it across India, in a bid to connect and reconnect children with their mothers.”

     

    Added Swati Bhattacharya, CCO, FCB Ulka: “Almost every household in Bihar, Bengal and down South is home to a Horlicks bottle. There is hardly a house that doesn’t have one. And by using the bottle, using its body to be the medium of sending ‘emotional nutrition’ from mothers to the children battling exam stress, is the insight that forms the foundation of this film.”

     

     

  • The company launches its new logo and the brand campaign ‘#ShedTheWait’

    PNB Metlife signs PV Sindhu as its brand ambassador

    By A Correspondent

     

    PNB MetLife has signed on badminton player PV Sindhu as the company’s brand ambassador. Over the next few months, Sindhu will bring alive PNB MetLife’s brand promise of being the right life insurance partner to every Indian.

     

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “We are thrilled to announce P.V. Sindhu as the new face of PNB MetLife. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating positive change, she is invested in making a difference to the community at large. She embodies the spirit of perseverance, discipline and determination, and discipline and with PNB MetLife it is a seamless brand alliance. In P.V. Sindhu we’ve found a partner who reflects the drive we share while embodying our commitment to serving the society.”

     

    Added Josy Paul, Chairman of BBDO India, the creative agency of PNB MetLife: “Players like PV Sindhu are definitely unleashing the patronage of different sporting disciplines in India. As a brand ambassador, she is the perfect representation of what PNB MetLife believes in and will add great value to its identity. We are absolutely delighted to be a part of this journey and look forward to crafting its narrative as a company that will be at the forefront of securing India’s future.”

  • It joins the League as Technical Timeout Partner

    Gulf Oil comes on board as official partner for RuPay Pro Volleyball League

    By A Correspondent

     

    RuPay Pro Volleyball League has joined hands with Gulf Oil who has come on board as Technical Timeout Partner.

     

    Talking about the collaboration, Ravi Chawla, Managing Director, Gulf Oil said: “We are delighted to be associated with the RuPay Pro Volleyball League. Gulf Oil’s passion for high performance products and excellence resonates with India’s first ever-Pro Volleyball league and we hope that Indian audience will enjoy this high-energy sport wholeheartedly “.

     

    Added Joy Bhattacharjya, CEO, Pro Volleyball League: “Gulf Oil is a very prestigious brand. Their association with sports like cricket, football and motorsports is very well known to everyone in the country. I am glad that they have seen an opportunity in the sport of volleyball and have chosen the first ever pro league as an avenue for association.”

     

     

  • Entering SEA in August, the companies’ international business has clocked nearly 30 per cent of the overall revenue in six months

    SilverPush firms up growth plans for India

    By A Correspondent

     

    SilverPush, the marketing technology platform powered by artificial intelligence (AI), has drawn up plans to further bolster its growth in India.

     

    Said Kartik Mehta, Chief Revenue Officer of SilverPush: “The opportunity to grow in Asia is huge, given that online video revenue is expected to grow at 21 percent CAGR across the region in 2017-2022. For 2019, we expect our contributions from online video to reach 50 percent and with it to be driven by consumers in the Asia-Pacific. In 2018, we started working with global brands such as Ford, Nestle, Coca-Cola, Samsung, and many others.”

     

    SilverPush, notes a communique, has already supported the campaigns of regional brands in APAC such as Indofood, Unilab and Tiger Beer – as well as international brands such as Unilever, KFC, Coca-Cola, Samsung, Johnson & Johnson and many more.

  • The matchmaking app ties up with ‘Ek Ladki Ko Dekha Toh Aisa Laga’

    Banihal.com launches campaign with Ek Ladki

    By A Correspondent

     

    Banihal.com, a matchmaking app targeted at millennials in India, is the official brand partner of the just-released film ‘Ek Ladki Ko Dekha Toh Aisa Laga’.

     

    The brand film Sonam Kapoor and Rajkumar Rao highlights Banihal.com as the app to meet the one who can complete your sentences. Banihal has developed proprietary artificial intelligence technology called Rae that can predict compatibility and makes introductions so individuals can meet the one that would be the right partner.

     

    Said Ishdeep Sawhney, Founder and CEO, Banihal.com: “We are fortunate for the opportunity to collaborate with Vinod Chopra Films and Fox Star Studios for a fabulous story in ‘Ek Ladki Ko Dekha Toh Aisa Laga’. We have now culturally accepted individuals to have a strong voice in their personal decisions. Banihal is a perfect solution that meets the needs of such young individuals looking to meet the right person who intuitively understands their unique aspirations.”

     

     

  • A thought that is apt for tea, movies, and our lives

    Society Tea’s latest ad film celebrates India’s passion for cinema and ‘chai’

    By A Correspondent

     

    Society Tea has launched its latest ad film for its masala tea offering. The film revolves around the union of two shared experiences in India – love for cinema and tea.

     

    Commenting on the occasion, Karan Shah, Director, Society Tea said: “With our latest Masala Tea TVC, we at Society Tea wanted to brew a campaign that reflects a beautifully balanced emotion between our country’s two favourites – Cinema and Chai. And what better way to do it than our quintessential ‘Dadi Ma Ki Masala Chai’. Society Tea’s Masala Tea is all about the highest quality, the traditional taste which is fortified with spices, an original masala recipe that is an excellent elixir and we definitely recommend you to try our grandmothers’ personal recipe blend. Titled ‘Masala Nahi Toh Mazaa Nahi’, the TVC has beautifully captured a perfect blend of human emotions and an all-season National favourite beverage- Masala Tea.”

    The ad campaign has been conceptualised by Black Swan Life and is produced by Skylark Productions.

     

     

  • The campaign has been created by L&K Saatchi & Saatchi

    Sterling Holidays TVC on joy of holidaying

    By A Correspondent

     

    Sterling Holiday Resorts Limited has unveiled a TV and digital campaign for pan-Indian audiences. The campaign captures Sterling’s brand philosophy of Holiday Differently by showcasing the various curated holiday experiences and discoveries that the brand offers to its guests.

     

    Speaking on the launch of the campaign, Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts said: “Sterling has evolved from being a pure play time share company to a holiday company, catering to both our Sterling members and the FIT segment. In order to position ourselves as an experiential holiday company, we re-launched our brand in December 2017 with the brand promise of Holiday Differently! We now want to bring alive this promise to our target audience by launching the brand communication on TV and digital media.”

     

    Said Rohit Malkani, National Creative Director, L&K Saatchi & Saatchi:  “From shooting sunrise in the highest tea estate in India to discovering local sweets we never knew existed, the film is a glorious, non-stop montage of these discoveries and experiences. Shot with a mixture of GoPro and a Mini Alexa, we’ve shot with natural light and minimal frills to keep the traveller experience authentic and inviting.”

     

    The TV campaign will be aired on national media commencing from February 2019. Sterling is also planning to amplify the brand campaign through digital, social, OTT, press and cinema.

     

     

  • The campaign aims to reach out to its consumers with a compelling reason to book their international travel online

    Alia & Ranveer return with new brand message for MakeMyTrip

    By A Correspondent

     

    MakeMyTrip Limited has launched its new TV campaign with its brand ambassadors Ranveer Singh and Alia Bhatt. The campaign aims to reach out to its consumers with a compelling reason to book their international travel online with features like – MMT 24×7 Hotline for International flights and hotels and international hotels preferred for Indians.

     

    Commenting on the new TVC, Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip said: “With continuing upswing in Indians traveling internationally for leisure and business, being India’s one-stop-travel shop we want to provide the best solutions that go beyond just range and address issues that may crop up during overseas travel. This campaign is tethered in Indian traveller behaviour insights and highlights solutions that will best serve Indians travelling internationally by focussing on ease and assured assistance. Our new campaign provides yet another persuasive reason to book international flights and hotels online.”

     

    Talking about the campaign, Hemant Misra, Managing Director, MagicCircle, said: “The features for this campaign come alive the most when experienced, it’s why we created a journey for a family that went through those experiences. Not only did this allow us to highlight the criticality of these customer focussed features but also allowed us to highlight a very important aspect of partial usage of MakeMyTrip.”