MxMIndia

Category: MARKETING

  • The account was won following a direct pitch and will be handled out of the agency’s Gurgaon office

    Columbus India wins mandate for Max Life Insurance

    By A Correspondent

     

    Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and tele-sales process for Max Life Insurance. The account was won following a direct pitch and will be handled out of the agency’s Gurugram office.

     

    This engagement will help Max Life Insurance Company deploy a unique “End-to-End Performance model” powering a new growth model for digital customer acquisition.

     

    Speaking on this, Manik Nangia, Director & Chief Operating Officer, Max Life Insurance said: “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data driven marketing model integrated at the core with a tele-sales capability – all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”

     

    Added Nitin Sabharwal Chief Business Officer, Columbus India: “We are extremely excited to take on this role of an End - to – End service provider that will help Max life Insurance reach larger audience using digital distribution channels, and also achieve cost effective sustainable revenues using digital marketing platforms.”

     

     

  • The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon

    Philips and Ogilvy launch brand campaign for Garment Steamers

    By A Correspondent

     

    Philips has launched its ad campaign that aims to create awareness about the Philips Garment Steamer. The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon.

     

    Said Kapil Arora, President, Ogilvy North: “Ironing clothes is one of those household chores that receives little attention and even less love. How does one change that? For starters, with a product that’s a show stopper in terms of engineering and design. Follow that with a campaign that invests emotions into this chore and raises it to the higher plank of ironing out differences with love. I think the line ‘Silvatein mitaye, pyaar se’ has the potential to go places. Politics, sports, international disputes = it’s just so relevant to so many current scenarios.”

     

    Added Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent: “We at Philips believe that, “Silvatein kahin bhi achi nahin lagti, Na aap par aur na hi aap ke kapdo par” and that’s the reason we are here with an efficient, effective and economical solution for the care of your special, delicate and favourite clothes with a very relevant message, especially in this day and age, ‘Silvatein mitaye, pyaar se’.”

     

     

  • It showcases Godrej’s contribution to safety and security for people in the country

    Godrej promotes safety its own way with #AllSafeHere

    By A Correspondent

     

    To mark Republic Day, Godrej launched its campaign, ‘All Safe Here, featuring a video highlighting Godrej’s contribution to safety and security for people in the country.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “Godrej’s journey is intertwined with that of our country and we feel passionately about keeping India and our citizens safe. From Goodnight mosquito repellents to critical parts of Brahmos missiles, Godrej has contributed towards providing the nation with products and services that instil a feeling of protection in our consumers. On this Republic day, we reaffirm our commitment towards the nation and will continue innovating and creating products in line with this nation building philosophy.”

     

    Sharing his thoughts on the film, Anil Verma, Executive Director & President, Godrej & Boyce Mfg. Co. Ltd., added: “At Godrej & Boyce, our mission has always been about enriching the quality of life every day, everywhere and a key element of this is that people feel safe and secure. It is a matter of pride to see so many of our businesses contributing to the wellbeing of Indians in so many different ways; we are truly privileged and blessed to be able to serve our country and our countrymen. On this Republic Day, we would like to renew our commitment to making all residents of India feel safer and, hence, more free than ever before.”

     

    Said Anu Joseph, Chief Creative Officer, Creativeland Asia:“Putting together Godrej’s list of contributions to the nation and how the company touches and safeguards so many million lives every day, is both an enriching and a humbling experience. It’s also poetic in a certain sense. The effort was to say the story in a simple and yet evocative way. That’s what we’ve done.”

     

     

  • The campaign stars Anil Kumble

    Taproot Dentsu launches new campaign for CricketNext

    By A Correspondent

     

    Taproot Dentsu has rolled out a campaign for Network 18’s CricketNext. The app is designed such that it is a forum for fans to voice their opinion and post video comments, along with other standard features such as live score updates. In keeping with this theme, the films celebrate these opinionated fans.

     

    Speaking about the campaign, Rahul Kansal, Group Brand Advisor, Network18 said: “Cricket Next is a next level app for the next level fan. Beyond just giving live scores and basic commentary, it invites passionate cricket fans to offer their opinions and share their insights on the game. The film tries to dramatise this promise… that it’s an app where fans rule.

     

    Added Neeraj Kanitkar, Creative Director, Taproot Dentsu: “The all-new CricketNext app is a homage to the ultimate cricket fan who is always ready with an opinion but has nowhere to voice it. This app is a platform where this fan’s every opinion on team selection, on-field strategies etc. is not only heard but welcomed. The TVCs are a dramatic representation of this, with Anil Kumble literally breaking the fourth wall and acknowledging the ultimate fan’s opinion.”

     

     

  • Unveils campaign highlighting ‘An Aid for a New Life’ for all Indians

    Ascent Meditech signs Hrithik Roshan as brand ambassador

    By A Correspondent

     

    Ascent Meditech has appointed actor Hrithik Roshan as brand ambassador for its flagship brand Flamingo.

     

    Said Rajiv Mistry, Founder and MD, Ascent Meditech:“Ascent Meditech has many firsts to its credit across our decades old journey and the appointment of Hrithik Roshan is a pioneering initiative in our sector. In today’s age of ever-growing aspirations, achievers feel that mobility is the key to a successful life. Everyone is looking for recuperative ways and means to do away with body niggles, sprain and pain.” He added, “We are proud that Hrithik Roshan has been an avid user of our products and now reposes his complete trust and faith in Flamingo products nurtured over decades of research & development. Our continuous focus on quality products is aimed at providing ‘an aid for a new life’ to our present and future consumers. Flamingo products are suitable across all age groups from children to senior citizens.” Several celebrities and prominent personalities also use Flamingo.

     

     

  • The video has been conceptualised and developed by Ogilvy, Mumbai

    Tata Salt uses salt art to bring out true spirit of Republic Day

    By A Correspondent

     

    Tata Salt has partnered with a salt artist to create art that celebrates the true spirit of the Indian constitution. The brand released the video of ‘Salt Art’ on eve of Republic Day. The video art captures the essence of the Republic Day by depicting various features of the constitution such as equality, secularism, freedom of expression, fundamental rights and duties of the citizen etc. The video was conceptualised and developed by Ogilvy, Mumbai.

     

    Speaking on this occasion, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. Said: “Tata Salt aims to create relevant conversations on the days of national importance. For this Republic Day, our communication idea is to let the citizens know the privileges of being part of the world’s largest democracy and the importance of 26th January as the date that officially made us the republic. Our rights and privileges are more like Salt in our food. They often go unnoticed and we realise their importance when missing. We have used salt art as a medium to communicate this message.”

     

     

  • The ad film captures the attributes of Passat in an endearing manner

    Volkswagen unveils new ad film for Passat

    By A Correspondent

     

    Volkswagen has launched its latest TVC for the all-new Passat. Created and conceptualised by DDB Mudra group, the campaign is shot in the Himalayan region and captures the attributes of Passat in an endearing manner.

     

    Speaking on the launch, Steffen Knapp, Director, Volkswagen Passenger Cars said: “The Volkswagen Passat is an exceptionally iconic car known globally for its sheer design, performance and superior safety. Equipped with path-breaking technologies and innovative vehicle assistance system, the Passat is a carline you cannot give up. Rightly showcasing this sentiment, DDB Mudra has created an unexpected visual of a prospective Passat owner.”

     

    Added Shagun Seda, Executive Creative Director, DDB Mudra Group: “How do you break the conventions of luxury car advertising without really breaking them? Add an unconventional twist. The Passat is the perfect example of effortless luxury. It makes a statement without shouting. We stayed true to the Brand’s style of communication by telling a simple and human story with a playful wink at the end.”

     

     

  • Vogue Business is Condé Nast International’s first centrally developed global title, edited by Lauren Indvik

    Vogue’s new edition to focus on global luxe & fashion biz

    By A Correspondent

     

    Condé Nast International announced the launch of Vogue Business, a new business media title offering a global perspective on the fashion, beauty and luxury industries.

     

    Headquartered in London, Vogue Business draws on insights from 29 markets, from India and China to the United States, and taps into Condé Nast International’s global network of brands – Vogue, GQ, Glamour and Wired – fashion and luxury experts, industry leaders and business partners.

     

    Commenting on the Vogue Business Launch Alex Kuruvilla, Managing Director, Conde Nast India said: “Vogue Business will provide a much-needed window to the world of fashion and luxury – the Indian fashion and luxury industry will have an opportunity to tap into the unique insights provided by Vogue’s global network of journalists and editors. This truly global platform will provide a detailed insight into trends and technologies that will impact the industry, news updates in the fashion business and in-depth analysis across the fashion world.”

     

    Vogue Business is edited by Lauren Indvik, a seasoned fashion and business journalist and former Editor-in-Chief of Fashionista.com. For the past two years, she has led the Vogue International news and features team in London, collaborating with Vogue teams globally.

     

     

  • The agency will be responsible for the end-to-end social media and handling official Facebook and Instagram pages

    Crosshairs wins Bentley’s digi comms mandate

    By A Correspondent

     

    Crosshairs Communication has won Bentley India’s social media mandate in a multi-agency pitch. The agency will be responsible for the end-to-end social media and handling official Facebook and Instagram pages.

     

    Speaking on this partnership, Stuti Jalan, MD, Crosshairs Communication said: “We are grateful to Bentley India for giving us such an incredible opportunity. At Crosshairs, we have always strived to add compilation of the most exciting projects of our time and the team’s excitement is clear. We are confident that our communication will set the brand far above the competition.”

     

     

  • The contest recognizes and rewards the truck drivers as they share photos from their travel experiences

    Truck drivers turn artists for Tata Motors’ ‘Photo OK Please’ contest

    By A Correspondent

     

    Tata Motors has unveiled a contest titled ‘Photo OK Please’ to reach out to the trucking community and recognise the fun side to their trucking life.

     

    Said UT Ramprasad, Head Marketing Communications, CVBU, Tata Motors: “At Tata Motors, we are constantly churning unique ways to positively impact the lives of our most important stakeholders, the truck drivers. ‘Photo OK Please’ is meant to be a platform for the drivers to engage with a wider audience and share their experiences on the social media. We hope this contest will reveal the lesser known aspect of a truck driver’s life and inspire the youth to consider it as a viable career option. The campaign has received very encouraging response so far and we look forward to all the wonderful entries still to come.”

     

    The first phase of the year-long campaign ends on March 30 which will be followed by the final winner selection in the first week of April.

     

     

  • The account was won following a multi-agency pitch

    Skechers appoints Leo Burnett India as creative partner

    By A Correspondent

     

    American lifestyle and performance footwear brand Skechers has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account.

     

    Speaking about bringing Leo Burnett India on board, Soumen Das, Senior Marketing Manager, Skechers South Asia said: “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”

     

     

  • The mandate includes digital creative, social media, content and advocacy

    Digitas bags digital duties for Puma

    By A Correspondent

     

    Following a multi-agency pitch, Puma India has appointed Digitas as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy.

     

    On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, said: “Puma needs a certain sensibility from the teams that market it. We found that the Digitas teams just get the world of Puma and their passion was infectious. We have ambitious plans for the India market in the coming year, and look forward to having Digitas on board as a partner.”

     

    Added Amaresh Godbole, CEO Digitas India: “Puma has always been one of the leaders in creating head turning work that immerses the brand in popular culture. It’s a moment of pride for us to partner them. With the kind of sporting and cultural calendar ahead of us in 2019, it’s the perfect time to kick off this partnership and we are all geared up to do some cutting-edge work for this iconic brand.”

     

    Puma India is headquartered in Bengaluru, and the mandate will be handled by Digitas’ newly launched Bengaluru office.