MxMIndia

Category: MARKETING

  • Agency to plan and implement 360-dregress digital marketing for the company

    Nikulsan bags digital mandate for Somany Ceramics

    By A Correspondent

     

    Nikulsan, a performance-based marketing services company, announced that it has been awarded the national digital mandate for Somany Ceramics, one of the leading tiles manufacturers in India. The account was bagged by Nikulsan in a multi-agency bid.

     

    On acquiring the account, Sandeep Choudhary, CEO, Nikulsan said: “We are excited to partner with one of country’s leading tile companies and our constant effort will be towards creating long-term customer engagements for the brand through innovative and intriguing campaigns for a relatively low involvement category like tiles. We would also work towards establishing newer segments like Somany Bathware in the industry.”

     

    Added Charu Malhotra, GM – Marketing, Somany Ceramics Limited: “Branding for tiles has always been a challenging task. Thus, one has to be most creative and engaging with their story-telling. Tiles are quickly moving from a mere functional commodity to a more aspirational and aesthetically driven choice for a consumer and hence as a brand, it will be our endeavor to provide the much-deserved positioning to them.”

     

     

  • Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India

    Mivi announces Bhuvan Bam as its brand ambassador

    By A Correspondent

     

    Mivi, the electronic gadgets brand, has announced Bhuvan Bam, a popular YouTube personality, as its brand ambassador. As part of this association, Bam will appear in a series of digital marketing campaigns for the brand. Through this partnership, Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India.

     

    Announcing the association, Midhula Devabhaktuni, Chief Marketing Officer and Co-Founder, Mivi said: “We are extremely thrilled to sign on Bhuvan Bam as the brand ambassador and take the brand’s consumer connect to a new level. A singer, comedian, YouTube megastar and a youth icon, in Bhuvan we have found a partner who exemplifies our commitment to solve the problems of durability and performance without sacrificing on product design and aesthetics. Bhuvan is a credible influencer amongst the new age millennials and this partnership will propel our mission of serving billions in the country by offering best-in-class mobile accessories and gadgets at value-plus price point”.

     

     

  • The quirky campaign has been conceptualised and executed by incumbent agency, Publicis India

    SkodaAuto enhances launches ‘Peace of Mind’ campaign

    By A Correspondent

     

    Automobile brand Skoda Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on enhancing ownership experience.

     

    The campaign comprises a TVC in which actor Boman Irani has played himself. Commenting on the films, Tarun Jha – Head of Marketing and Product, Skoda Auto said: “Skoda India has always believed in enhancing customer experience and offering delightful products every single time. The 4-year service care package is a unique proposition and has a singular focus of making the Škoda ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”

     

    Adding his views, Paritosh Srivastava, COO, Publicis Ambience said: “We had a clear task at hand – to highlight peace of mind that comes with every Å koda car. One look at the campaign, and you’ll know it is trademark Å koda in every way. It’s testimonial in nature but is also a warm and charming human story. Å koda is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fencesitters and others will understand that Å koda not only offers great cars but a great after-sales experience too.”

     

     

  • The film conceptualised by Law and Kenneth Saatchi and Saatchi, has an exaggerated vibe that is hard to miss

    Why wait for Diwali, shop now, says Pepperfry.com

    By A Correspondent

     

    Pepperfry.com has unveiled a new marketing campaign to launch the pre-festive ‘Why Wait For Diwali Sale’. Through this campaign, Pepperfry encourages customers to gear up for the festive season in advance by shopping the sale and availing discounts of up to 50 per cent off on just about everything on Pepperfry. The film is conceptualised by Law and Kenneth Saatchi and Saatchi.

     

    Said Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “We were asked for a clutter breaking film high on energy that ensured people wouldn’t wait until Diwali to buy new furniture… check, check and check.”

     

    Added Kashyap Vadapalli, Chief Marketing Officer, Pepperfry: “Pepperfry is known for single-handedly expanding the organised furniture category in India both online and offline. As consumers evolve beyond the hygiene factors like service and delivery we want to give them more reasons to shop by adding excitement to their furniture shopping experience with interesting designs, lots of variety and great value. Therefore, the tone and manner of our new commercial is vibrant with a theatrical approach which is very different from Pepperfry’s previous campaigns. With this campaign we want to trigger interesting conversations around the brand and the category.”

     

     

  • He will endorse Volini Maxx, its strongest pain relief spray yet

    Sun Pharma gets Virat Kohli as its new brand ambassador

    By A Correspondent

     

    Sun Pharma Consumer Healthcare announced the launch of its pain relief spray, Volini Maxx. The company has signed cricketer Virat Kohlias its new brand ambassador.

     

    Speaking about the association, Kal Sundaram, CEO – India, Emerging Markets & Consumer Healthcare, Sun Pharma, said: “Volini has been a trusted pain relief partner for over two decades. We are happy to introduce Volini Maxx spray which is stronger than any other topical pain relief spray available in India*. It will provide effective relief to people suffering from back and joint pain & also in sports injuries. Known for pushing the limits of physical endurance, Virat echoes the brand vision of constantly improving performance and not letting pain come in the way of going that extra mile.”

     

    Added Madhu Noorani, President, Lowe Lintas: “Virat Kohli headlines more than every cricket match he plays. He is celebrated for his consistent performance and unmatched levels of fitness. Unstoppable, he is always seen firing on all cylinders on the field. However, this does not come easy in today’s demanding competitive cricket world. A sportsperson’s life, more than anyone else’s, is liberally sprinkled with injuries and when you are knocked down, what matters most is how quickly you can come back to the game. In the Advert, Virat Kohli is seen pushing himself to the max. And while doing so he comes to a grinding halt because of pain. That’s when Volini Maxx steps in to put him back on his feet. This is the central theme of the campaign…don’t let pain stop you as you push your limits.”

     

     

  • The focus of the brand has been fashion forward youth who follow international trends

    Nargis Fakhri to endorse latest offering from Cadini

    By A Correspondent

     

    Fashion brand Cadini has signed on Nargis Fakhri to be the new face of its campaign in India.

     

    Said Ramesh Poddar, Managing Director of the company: “The decision to sign Nargis Fakhri as Cadini’s brand ambassador was arrived at after a lot of internal debate and discussion and is based on a consumer purchase behavior research commissioned by us. The results were not very surprising, women play the most crucial role in grooming men in their life. Women are found to be more creative, innovative and progressive in their outlook which makes them a better judge of fashion. This became a strong reason for us to position our brand from a woman’s perspective. Nargis Fakhri was the obvious name to represent today’s modern woman because she is intelligent, stylish and a fashion icon whose power of presence matches with the brand’s message.”

     

     

  • The campaign positions UrbanClap as #YourServiceExpert and gives customers a chance to win ‘Salon-at-Home’ vouchers worth INR 1,000 every day through its Instagram contest!

    Urban Clap encourages women to pamper themselves in new ad

    By A Correspondent

     

    Mobile services plat from Urban Clap has unveiled a new ad campaign targeting today’s busy women, urging them to pamper themselves with its ‘Salon-at-Home’ beauty services. Currently live on television and social media platforms, the campaign also gives Urban Clap customers the opportunity to win Salon-at-Home vouchers worth INR 1,000 every day.

     

    Commenting on the launch, Abhiraj Bhal, Co-founder, Urban Clap, said: “A visit to the salon can be quite a task for a lot of women. Especially those with babies or kids or those who are busy with work and just keen to spend their free time at home. We’ve aimed to address these pain-points in our new ads.”

     

    Created by Miss Malini, the new campaign by Urban Clap intends to highlight the platform’s reliability and superlative service delivery through four short videos.

     

     

  • The campaign comprises of a series of advertisement messages that share a single idea and theme

    Pretty Secrets urges consumers to #RedefineBasics

    By A Correspondent

     

    Pretty Secrets has launched its brand advertising campaign – #RedefineBasics using print and OOH as the key media combined with digital amplification in Mumbai.

     

    Said Nishrin Patanwala, VP Brand and Marketing, Pretty Secrets: “The eminence on print and OOH came from the understanding and research insights of what touch points are the most relevant in reaching out to the Pretty Secrets audience. The campaign theme is the central message that is communicated across the creative imagery through various promotional materials. The key thought of the campaign is based on the fact that one of the biggest misconceptions is that “pretty” lingerie should be used only for special occasions or for those special nights while plain cotton and whites should be used as everyday wear.”

     

     

     

  • The video encouraged brothers to give their sisters the gift of hygiene and dignity concerning their menstrual health

    #SurakshaBandhan draws attention span of brothers via latest ad film

    By A Correspondent

     

    We don’t trust claims of online page views and impressions that have been claimed, but the effort deserves mention: The Niine Movement video campaign #SurakshaBandhan, which was supported by actors Shabana Azmi and Akshay Kumar.

     

    Unveiled on Raksha Bandhan, the video encouraged brothers to give their sisters the gift of hygiene and dignity concerning their menstrual health. The udnerliNiineSanitary Napkin.

     

    Said Amar Tulsiyan, Founder of the Niine Movement: “With every view and every click of the campaign, Niine is making great progress in reaching out and educating more men about the sensitivities, and encouraging them to support menstrual hygiene. Through the campaign, we wish to enlighten every man in the country, and show each of them how important menstrual hygiene is for their loved ones. We need to bridge the gap and encourage both men and women to not just talk about menstrual hygiene but also encourage women to use sanitary napkins.”

     

     

  • The ad focused on the fact that a sister’s protection is just as powerful as that of a brother’s

    Motorola’s digital campaign celebrates #Supersisters

    By A Correspondent

     

    Bringing alive the emotional bond between brother and sister, Motorola released a new digital campaign #SuperSisters that has been created by Enormous Brands.

     

    Said Rachna Lather, Marketing Head, Motorola Mobility: “The #SuperSisters campaign aptly expresses the resilient spirit of sisters and highlights the essence of Raksha bandhan in the true sense. We wanted to celebrate all those strong women out there who have always stood by, supported and protected their brothers despite of the “brother protects sister” stereotype, just like a super sister. With this film, we aimed to strike an emotional chord with our consumers  and I am confident that the youth of India would have found resonance with the film.”.

     

     

  • Halonix is the fifth largest lighting brand in the country

    Halonix appoints Enormous as its creative agency

    By A Correspondent

     

    Lighting brand Halonix has awarded its creative mandate to Enormous after a multi-agency pitch. The mandate is for positioning and promoting its LED range.

     

    Rakesh Zutshi
    Rakesh Zutshi

    Said Rakesh Zutshi, MD Halonix Technologies: “As we embark on a new strategy to invigorate the Halonix brand with Smart home space solutions and differentiated products, we were searching for a creative partner who could match our ambition with cutting-edge creativity. We found that in Enormous.”

     

     

    Ashish Khazanchi

    Speaking on the win, Ashish Khazanchi, Managing Partner, Enormous, added: “We are very excited to be partnering Halonix. They are looking to disrupt the market with some fantastic products that will make a real difference to the lives of millions of Indians. We will do our best to create memorable communication that connects with the consumers and leaves an indelible positive impression on their minds for the brand Halonix.”

     

     

  • The business was won as part of a competitive multi-agency pitch

    Zenith wins Spykar

    By A Correspondent

     

    Zenith has won the media duties of India’s leading Jeanswear brand Spykar. The business was won as part of a competitive multi-agency pitch. Said Tanmay Mohanty, Group CEO, Zenith India: “We couldn’t be more thrilled to partner with Spykar which is India’s own home-grown contemporary jeanswear brand and needs no introduction.   Our ROI-focused approach will drive maximum business growth for Spykar, on the back of strong tech, analytics, content and consumer- centric insights. This win is testament to our scale and ability to bring in astute media strategies for powerful, integrated brand campaigns.”

     

    Added Sanjay Vakharia, CEO, Spykar:  “Spykar has been India’s leading denim brand for 25 years. Great product coupled with widespread distribution has given us exemplary growth. In the last 3 years, our revenues have doubled. This has encouraged us to pursue aggressive growth plans and we were looking for a partner who can help  us in achieving our goals. We have selected Zenith after a comprehensive pitch process. They have dived deeply into our business and impressed us with their vision and proficiency in delivering effective, data-driven, personalised plans.  Lifestyle clothing is a dynamic, high-growth business and we are sure that Zenith’s strategic insights  will unlock new opportunities for us. Their culture of innovation is akin to our own and we look forward to working with them.”