MxMIndia

Category: MARKETING

  • The campaign highlights the brand’s product edge

    TVS Tyres promotes product safety in latest film by Rediffusion

    By A Correspondent

     

    TVS Tyres has unveiled its campaign titled #HeavyTested that has been conceptualised and created by Rediffusion. The campaign highlights the brand’s product edge and comprises three commercials carried through TV and extended to print, digital and outdoor.

     

    Commenting on the new launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience. The campaign theme #HeavyTested will cut across all media to gain ample momentum.”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer- Rediffusion: “The idea of #heavytesting is to single-mindedly drive home the product superiority of our two wheeler tyres. There is a quiet confidence about the films that comes from knowing one’s strengths. The films don’t shout, rather they make a point, emphatically. We believe #heavytesting has an element of stickiness about it and can be leveraged strongly as we go ahead. While the shoot itself was a challenge for the entire team, I’m quite happy with the way everything has fallen into place.”

     

     

  • In partnership with Laqshya and Posterscope India, Vivo will apply its guiding philosophy of innovation to its OOH engagement activities as well

    Vivo India appoints Posterscope, Laqshya for outdoor

    By A Correspondent

     

    Smartphone brand Vivo has announced partnerships with Posterscope India and Laqshya Solutions to further strengthen their Out-Of-Home (OOH) engagement. The size of the account is said to be Rs 150-200 crore.

     

    Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

     

    Talking about the win, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Group MD, Posterscope Group South East Asia, said: “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

     

    Added Atul Shrivastava, Executive Director & CEO of Laqshya:  “We are absolutely delighted to be selected for the OOH media partnership with Vivo. It is a very special landmark for Laqshya. The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our Research and Strategy Teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

     

     

  • The TVC stars Actor Akshay Kumar, along with Actress Archana Puran Singh

    Anmol unveils campaign for its new bakery offering ‘Twinz’

    By A Correspondent

     

    Bakery brand Anmol has launched its latest campaign for its product Twinz. The TVC stars Actor Akshay Kumar, along with Actress Archana Puran Singh playing a married couple. The TVC successfully portrays the uniqueness of the product with elements of humour and surprise.

     

    Speaking on the campaign, Bimal Kumar Choudhary, Managing Director, Anmol Industries Limited, said: “ We are very proud to launch Twinz to our progressive consumers. We believe its unique yet mouth watering taste is going to be a hit among them. The TVC starring Akshay Kumar alongside ace actress Archana Puran Singh will surely strike a chord with the audience. The consumers are always looking for something new and that is what we strived to achieve with the product. The idea and execution of the TVC is on point and brilliantly showcases the USP of our product.”

     

     

  • First ad film celebrates first gold medal won by Bajrang Punia at the ongoing Asian Games

    Borosil launches new campaign with Indian athletes

    By A Correspondent

     

    Borosil Glass Works has joined hands with the Indian Olympic Association (IOA) as official Hydration Partner for national athletes representing India at all upcoming Olympic events. The campaign #ThirstForGold will run across all upcoming big-ticket events starting with the Asian Games 2018.

     

    Said Shreevar Kheruka, Managing Director and Chief Executive Officer of Borosil Glass Works Limited: “This is a very proud moment for us, to be associated with the Indian Olympic Association as their Hydration Partners. We are glad to be able to support the Indian athletes in their endeavors and look forward to a long-term association. With the launch of our new media campaign #ThirstForGold, we celebrate the victory of medals won by India, and the many more that are yet to come. We want the nation to join us in celebrating these athletes and their efforts to make our country proud.”

     

     

  • Brand ambassadors Deepika Padukone and Sidharth Malhotra, showcase Oppo F9 Pro's supremely long-lasting battery

    Mullen Lintas conceives new film for Oppo F9 Pro

    By A Correspondent

     

    Oppo has officially launched its latest smartphone – Oppo F9 Pro – in the Indian market. To power the launch of this smartphone, Mullen Lintas Delhi has conceived the communication for the same.

     

    The campaign idea hinges on a common life situation – staring at a phone that shows just one red line of charge, barely keeping the phone on and an urgent call needs to be made. The film captures this simple life observation, highlights the safety of women utilizing the brand ambassadors, Deepika Padukone and Sidharth Malhotra, to showcase Oppo F9 Pro’s supremely long-lasting battery.

     

    Commenting on the new TVC, Will Yang, Brand Director, Oppo India, said: “Oppo has always given utmost attention to consumer feedback. This time around our consumers wanted a phone that could last a long duration and enable them to live their life on their own terms without being dependent on their phone battery. This new TVC featuring our brand ambassadors portrays the same sentiment. It takes cues from the current situations consumers might find themselves in and highlights how the VOOC Flash Charge Technology of Oppo F9 Pro enables them to be connected always, even on the go. We believe that Mullen Lintas has fabulously woven a great story that will help us reach out to our audience and help them realise how the Oppo F9 Pro will empower them.”

     

    Added Amer Jaleel, Chairman & Chief Creative Officer, Mullen Lintas: “As a generation, we are always on the move. And always on the phone. This is an interesting mismatch in our lives and that’s where F9 Pro has an important role to play. You only have to charge it for five minutes and you can chat for hours. It’s a very relevant innovation today. And that’s what the campaign intends to communicate. We’ve tried to capture this through a day in the life of a young lady and Deepika’s portrayal brings it beautifully alive.”

     

     

  • The film pays tribute to the resilience and achievements of successful and ambitious Indian women

    Amway’s latest campaign inspires women to unleash their potential

    By A Correspondent

     

    Amway India has launched a captivating digital campaign titled ‘Don’t Limit My Attitude’. Developed for Attitude, an entry-level premium beauty brand for the Indian youth, the campaign marks Amway’s 20th year anniversary in India. The film pays tribute to the resilience and achievements of successful and ambitious Indian women who believe in progress and self-growth.

     

    Speaking about this  new campaign, Sundip Shah, Chief Marketing Officer, Amway India, said, “India is slowly but surely embracing the power of women in shaping a society and contributing to the economy’s growth. Amway is a firm believer and supporter of women empowerment and an equal opportunity player. We are proud to have more than sixty percent of our direct sellers constituting women entrepreneurs and humbled by their passion and commitment to entrepreneurship.  The new digital films are reflective of Amway’s vision through our brand  ‘Attitude’ which celebrates the young women of today. They are a testimony to our brand’s commitment to promote entrepreneurial spirit and celebrate those who have challenged stereotypes and risen above the ordinary.”

     

    The campaign comprises three short films and highlights different women in different roles, addressing stereotypical situations with their overarching demeanor and passions, and carving their own success path. The film showcases everyday life commentary associated with women and weaves the brand in with its positive interpretation of it. The films touch a chord and connect with the audience, urging them to bring about a positive change through their attitude.

     

    Anisha Sharma, Category head, Beauty & Personal care, Amway India added, “The campaign instils confidence amongst all the urban Indian woman of today who knows what she wants and also knows exactly how to achieve it with aplomb. Through these stories, the film aims to draw consumers’ attention to the societal perception against women who are dictated by norms set for them by others. We want to build a community of energetic and passionate women who are ready to unleash their full potential. It is heartening to see the positive response to the film, and how it has resonated with our audience who clearly endorse our film’s intent and message.”

     

    The films are targeted at women in the age group 20-40 years, and have been conceptualized by Law & Kenneth Saatchi & Saatchi.

     

     

  • The Dil-Dimaag campaign features three different TVCs and be on air starting August 20, 2018 through the month

    Amazon India asks consumers to splurge in latest festive campaign

    By A Correspondent

     

    Amazon India has kicked off the upcoming season with its campaign ‘Dil-Dimaag’. Aimed at preparing customers for the festive season, the campaign showcases the ease and convenience of shopping on Amazon.in.

     

    Conceptualised by Leo Burnett Orchard and directed by Jerald Packiasamy of Still Waters Films, the campaign brings alive the heart and mind through twin characters in the film and showcases the eternal debate between the two when it comes to shopping online.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “When it comes to shopping on Amazon we see that there is a conflict between the heart and mind of consumers. There is a desire to shop on Amazon but they are held back by certain things which they are unaware of. The Dil-Dimaag campaign seeks to help customers understand our offerings better especially in categories where purchases are planned in advance. The upcoming festive season will be the biggest celebration yet on Amazon.in where customers can expect the widest selection, the best deals and maximum savings.

     

     

  • Liva from Aditya Birla Group group, has extended its contract for yet another year

    Liva extends its association with Kangana Ranaut

    By A Correspondent

     

    Liva from Aditya Birla Group, has extended its contract for yet another year with Bollywood actor Kangana Ranaut.

     

    Said Manohar Samuel, President – Business Development & Marketing, Birla Cellulose: “Kangana Ranaut embodies the true values of Liva with her effortless style, dynamic personality. Today she is by far the face that is reckoned with style, fashion and dynamism. The brand and its ambassador have a lot in common. Today Kangana has carved a unique space for herself among her fans. We are delighted to have her as the face of our brand. Kangana Ranaut has come a long way with her talent and passion towards her work. She has the ability to easily fit into any character with tremendous fluidity, just like Liva fabrics. Fashion for her is about being oneself and having a sense of spontaneity.”

     

     

  • He brings with him a rich experience of 18 years and will be responsible for leading the marketing strategy for the brand

    Kapil Grover assumes charge as CMO of Domino’s Pizza

    By A Correspondent

     

    Kapil Grover

    Jubilant FoodWorks Limited has announced the appointment of Kapil Grover as Chief Marketing Officer of Domino’s Pizza.

     

    Speaking on the announcement, Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks Limited said: “We are delighted to welcome Kapil to the Domino’s family. Kapil is a seasoned marketing professional with a proven track record of building brands and driving consumer relevant innovations. We are confident that Kapil will use his immense experience to deepen Domino’s connect with its customers and to drive growth”.

     

    Added Grover: “I am delighted to be a part of Domino’s Pizza, the most loved pizza brand in India. The new role presents an exciting opportunity to lead the brand’s endeavours to create a great pizza experience for the customers, strengthen the core delivery proposition and further expand its market share. I look forward to contributing significantly to its ongoing growth journey.”

     

    Grover took charge last month after a stint as CMO with Burger King India.

     

     

  • The campaign aims to get consumers to ditch their regular deodorants and try the new Nivea Men Duo

    Ranveer Singh new face of Nivea Men Duo

    By A Correspondent

     

    FCB Interface has launched a campaign for Nivea Men with the brand’s new face, Ranveer Singh.

     

    Said Robby Mathew, Chief Creative Officer, FCB Interface: “When the idea is in the product itself, the task then is to show it as it is. And Ranveer, despite his larger than life personality, makes the product the undisputed hero of the film.”

     

    Added Neil George, Managing Director, Nivea India: “Nivea India is addressing needs of young consumers by tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with young India. Just like him, our innovations are hard-working, modern and care for you.”

     

     

  • The Gipsi team has designed a unique Hybrid approach to mine actionable insights from multiple data points

    Tonic Worldwide launches research arm, Gipsi

    By A Correspondent

     

    Digital agency Tonic Worldwide has launched its research division called Gipsi.

     

    This research division is being headed and driven by Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide and Anjali Malthankar, National Strategy Director, Tonic Worldwide.

     

    Unmisha Bhatt

    Commenting on this new initiative, Bhatt said: “This initiative comes as a breakthrough for us and further reinforces our human philosophy and consumer-first approach. The way consumer behavior is evolving, an amalgamation of both the traditional and online way of gathering data was much needed, to arrive at actionable insights. We feel the time is right for Gipsi’s official launch after having gained confidence from our existing clients and tremendous response from the new clients.”

     

    Anjali Malthankar

    Added Malthankar: “Gipsi answers clients’ need to understand the consumer who is online and offline across many categories. While the Hybrid approach by Gipsi was designed to move away from fragmented views to holistic views, we were pleasantly surprised with the outcomes of some of the categories such as intimate wear and QSR, which went beyond the brief and delighted clients by throwing up unexpected questions and answering them. We realised the secret ingredient in Gipsi is the power to swiftly connect numerous dots.”

     

     

  • A alarming 76% of parents say they are aware that online images of their children could end up in the wrong hands, notes a McAfee study

    Why sharing of kiddie images on social is uncool

     

    By A Correspondent

    McAfee, the device-to-cloud cybersecurity company, announced results from its latest survey, ‘The Age of Consent’, and found 40.5 per cent of parents in India post a photo or video of their child at least once a day on their social media accounts with 36 per cent posting a picture of their child once a week – highlighting the extent of child exposure on the web arising out of a desire to stay connected with friends and family. Most parents identified the following concerns associated with sharing images online including pedophilia (16.5 per cent), stalking (32 per cent), kidnapping (43 per cent) and cyberbullying (23 per cent), but many (62 per cent) don’t even consider if their child would consent to their image being posted online. What’s even more alarming is that a whopping 76 per cent of parents say they are aware that the images of their children posted online could end up in the wrong hands.

    The survey also found parents from Mumbai to be most active with 48 per cent posting a picture of their child on social media at least once per day in comparison to other metros like Delhi (38.5 per cent) and Bangalore (31 per cent). Parents from Bangalore (59 per cent) exercise highest caution and post pictures of their children only from private social media accounts, closely followed by Mumbai (57 per cent) and Delhi (48.5 per cent). Parents

    Said Venkat Krishnapur, Vice-President of Engineering and Managing Director – McAfee: “Social Media is a great way to connect with friends and family, to share what’s going on in our lives with loved ones. However, the survey reveals parents are not giving enough consideration to what they post online and how it could harm their children. Posting kids’ information may compromise their personal information. Responsibility lies with parents to understand the implications of their social media habits/actions and the repercussions the child may face.”

    While it’s clear that parents are worried about physical risks to their children’s safety, results indicate less concern about the emotional risks. While 46% of parents are concerned that posting an image of their child online could be embarrassing or lead to anxiety, they do it anyway. Emotional side effects should not be discounted. According to a survey from ComRes, more than one in four children between 10 and 12 years old feel embarrassed, anxious or worried when their parents post pictures of them online.

    Interestingly, it appears moms consider the embarrassing side-effect more than dads, with 47% mothers admitting that they would never post images their children would be embarrassed by, in comparison to 38% of dads.  However, when they do, mothers (63%) are also less likely to seek their child’s permission before posting an image of them on social media, as opposed to fathers (55%). The survey also highlights how mothers are more conscious about online behavior when it comes to their children with 73% admitting they would never share an image of their child under 2 without clothes on over social media in comparison to men (66%). On the other hand, the dangers that discourage the two are varied as fathers (47%) are most concerned about the danger of identity theft while mothers (49%) are most concerned about the image of their children being edited/photoshopped.   

    Parental Tips for Safe Sharing

    Watch out for geo-tagging: Many social networks will tag a user’s location when a photo is uploaded. Parents should ensure this feature is turned off to avoid disclosing their location. This is especially important when posting photos away from home.

    Lock down privacy settings: Parents should only share photos and other social media posts with their intended audience. Services like Facebook and Instagram have features that allow posts to be shared only with confirmed connections, but everything posted on a social network should be treated as if it’s public.

    Set ground rules with friends, family and children: Be clear with friends and family about guidelines when posting images. These rules can help avoid unwanted situations where a family member has shared photos without explicit permission. Don’t forget that these ground rules should also apply to parents to protect the children in the images from embarrassment, anxiety or even cyberbullying.

    Take control of your personal information: As the number of reported data breaches continue to rise, so does the possibility of identity theft. For children who are too young for a credit card, parents should freeze their credit to avoid any unauthorized use. An identity theft protection solution like McAfee Identity Theft Protection can help consumers proactively protect their identity and keep their personal information secured from misuse.

    Survey Methodology

    McAfee commissioned OnePoll to conduct a survey of 1000 parents of children aged 1 month to 16 years old across Mumbai, Delhi and Bengaluru.