MxMIndia

Category: MARKETING

  • The campaign will introduce viewers to the new range and inform them about the various usages through Digital, print, OOH, point-of-sale and TV

    FunFoods launches new campaign encouraging consumers to enjoy food guilt-free

    By A Correspondent

     

    Fun Foods by Dr. Oetker has launched a marketing campaign for its new range of dressings with brand ambassador Sonali Bendre and upcoming star Amyra Dastur. The 360-degree campaign will introduce viewers to the new range and inform them about the various usages through Digital, print, OOH, point-of-sale and TV.

     

    Commenting on the marketing campaign launch, Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said: “As a leader in western sauces and spreads category, it is our endeavour to constantly innovate and offer consumers convenient ways to create yummy food. We are confident that the campaign will attract new users into the category and become a catalyst to realise Fun Foods’ vision of Rs 500 crore by 2020.”

     

    Commenting on the launch, Devarshy R. Ganguly, Vice President- Marketing, Dr. Oetker India said: “We are excited to launch a 360-degree marketing campaign which attempts to connect and engage with consumers across multiple touch points like digital, TV, print, OOH and point-of-sale. The campaign is led by a new TV spot that attempts to hook consumers by showcasing lightness and taste through a playful story between Sonali and her on screen sis-in-law Amyra.”

     

    Speaking on the concept of the TVC, Raghu Bhat, Founder Director, Scarecrow M&C Saatchi added: “As consumers are constantly evolving and looking for culinary adventures, it becomes important for brands to engage with them and offer innovative ways to enjoy delicious food. We have taken key successful elements from our earlier campaigns for mayonnaise and extended it to this new campaign. It is high on appetite appeal, chemistry and also has a memorable visual idea which invites consumers to pick up the product from shelves and inspires them to add magic to everyday food.”

     

     

  • The brand Mufti was launched in 1998 by Kamal Khushlani with an ambition to provide an alternative dressing solution

    Kartik Aaryan appointed brand ambassador of Mufti

    By A Correspondent

     

    Kartik Aaryan

    On completing 20 years, men’s fashion brand Mufti has appointed actor Kartik Aaryan as its first ever brand ambassador.

     

    The brand Mufti was launched in 1998 by Kamal Khushlani with an ambition to provide an alternative dressing solution that didn’t conform to the uniform codes of mainstream fashion. Said Khushlani: “Since inception, Mufti has evolved as a denim casual wear brand and Kartik’s fun, easy-going and youthful persona goes perfectly with the brand’s image.”

     

     

  • Launches a new customised health check platform ‘SRL Care’ to tackle the increasing incidences of lifestyle disease in the country

    SRL Diagnostics announces Shilpa Shetty as brand ambassador

    By A Correspondent

     

    SRL Diagnostics has rolled out a new preventive customised health-check platform under the brand name, SRL CARE. The new platform was announced in the presence of celebrity Shilpa Shetty Kundra and Arindam Haldar, CEO, SRL Diagnostics. Shilpa Shetty Kundra will be the brand ambassador for SRL Diagnostics.

     

    Speaking on the occasion, Arindam Haldar, CEO, SRL Diagnostics said: “For over 23 years, SRL’s purpose has remained focused on helping people on their path to better health in extraordinary ways.  This commitment means that we strive to bring up-to-date advances in technology along with highly trained staff and customer-centric services. However, as leaders and decision-makers we need to understand that the absence of a disease is always going to be of higher value to the society than achieving excellence in treating it. Therefore, for some time now, SRL has been working towards shifting the mindset of people from illness based diagnostics to wellness based preventive healthcare approach.”

     

     

  • The campaign aims to connect with college students

    Vodafone U targets college youth with #SortedHai campaign

    By A Correspondent

     

    Vodafone U, the digital-first engagement platform from Vodafone, has launched its marketing campaign welcoming college students to the new academic year with some exciting propositions. The campaign has social media star Mithila Palkar in a web series ‘Mithila’s SortCuts’ shareing some interesting tips to make college life #SortedHai.

     

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

     

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight, #SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile savvy youth and help us engage with the college students digitally.”

     

    Talking about the insight and creative thought, Kiran Antony, ECD, Ogilvy & Mather said: The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”

     

     

  • Happy mcgarrybowen created a 360-degree campaign for the same titled #OutOfTheWorld

    Happy mcgarrybowen unveils ad film for Jabong’s Big Brand Sale

    By A Correspondent

     

    Jabong has launched its new marketing campaign to promote the fourth edition of its ‘Jabong Big Brand Sale’, which will end today. Happy mcgarrybowen created a 360-degree campaign for the same titled #OutOfTheWorld.

     

    As part of the campaign, the agency created a 30-second television commercial set in outer space. The commercial has fashionable people floating about in zero gravity chasing an army of shooting stars. Said Gaurav Kackar, Head of Brand, Jabong: “This campaign supports our bi-annual sale property- Jabong Big Brand Sale, which is about the best of international and Indian brands available at unbelievably great discounts. Our brief was to create a Jabong world where people express their individuality and sense of fashion, eluding the pull of the real world norms. Happy mcgarrybowen creatively translated the brief into the #OutOfTheWorld campaign. All credit to the collaboration between Happy mcgarrybowen and Jabong teams along with the director’s vision to capture the brand essence in a unique way and at the same time highlight the key sale callouts and innovations.”

     

    Added Kartik Iyer, CEO of Happy mcgarrybowen: “In a typical situation, this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client, agency and director.”

     

     

  • This follows the launch of its premium lifestyle housing project, Platinum Vogue in Mumbai

    Platinum Corp. announces Kangana Ranaut as brand ambassador

    A Correspondent

     

    Platinum Corp has announced the launch of its premium lifestyle housing project, Platinum Vogue in Mumbai. Bollywood actress Kangana Ranaut has been named as the brand ambassador of the project.

     

    Said Vishal Ratanghayra, Director, Platinum Corp: “We are excited to announce the launch of Platinum Vogue, a perfect blend of fashion and lifestyle realty project for our esteemed customers. This project is located at a strategic location with seamless connectivity. The project is a blend of premium luxury lifestyle and a classy environment. We are sure that Platinum Vogue, would become one of the address of the aspiring population of Mumbai”.

     

  • Seeks to create a workspace that reflects Cleartrip's brand ethos of simplicity and elegance

    I-AM wins workspace branding mandate of Cleartrip

    By A Correspondent

     

    Cleartrip has appointed I-AM, a multi-disciplinary branding and interior design agency, to manage its integrated workspace branding mandate. The mandate includes conceptualizing and executing the branding and communication concept for the new facilities in Cleartrip’s office in Bengaluru, spread across a total built-up space of over 35,000 sq ft.

     

    Said Ashish Dhruva, VP – Marketing, Cleartrip: “Being among the cleanest and the most clutter-free of e-commerce sites, Cleartrip’s passion for usability and elegant design have made it a firm favorite with tech-savvy consumers. Our goal with internal environment branding is to create a space where our young workforce feels inspired and valued for the contribution they are making to shape the world of travel. While offering a seamless travel booking experience to our customers, we also wanted to offer an equally inspiring place to our Cleartrip tribe to work from each day. We believe that I-AM understood this vision perfectly and we are pleased to partner with the agency for this internal branding exercise.”

     

    Added Brian Pinto, Country Head, I-AM: “It is an honour to win the mandate of conceptualising and executing the Cleartrip workspace branding. Our mandate is to bring alive the values of the company while ensuring that employees are aligned to the organisation’s vision.”

     

     

  • The film serves as an encouragement for all youngsters to look up from their screens and tune into the real moments of life

    Lay’s encourages people to immerse themselves in real-time experiences

    By A Correspondent

     

    Lay’s has taken its proposition of ‘The Real Flavours of Life’ a step further with a new film on Friendship Day called College Canteen + No Network = #RealFlavoursOfLife. The film serves as an encouragement for all youngsters to look up from their screens and tune into the real moments of life.

     

    Talking about the film, Dilen Gandhi, Marketing Director, Western Snacks Category, PepsiCo India, said:“Experience is the new social currency for the youth today. That’s why they are busy showcasing the experience and sometimes miss living it fully. With this film we aim to encourage people to tune out for a bit, look up from their phone screens and feel the moments they are living in. Life after all is in the little moment of happiness, togetherness and so much more that Lay’s stands for.”

     

     

  • This association aims to change the way the industry looks at branded content, by making craft and authenticity an integral part of online storytelling

    Untold and 101 India ink branded content partnership

    By A Correspondent

     

    Untold, 22feet Tribal Worldwide’s content platform, has teamed up with 101 India, a youth portal creating content aimed at urban Indian audiences. This association aims to change the way the industry looks at branded content, by making craft and authenticity an integral part of online storytelling.

     

    Speaking on the partnership, Cyrus Oshidar, Managing Director, 101 India said: “Young people today are exposed to over 500 messages from different brands. Not only are we competing with them for eyeballs, we are competing with the world wide web for time. To get our messaging to reach the right audience, it’s important that we cloak the brand in interesting content, ideally a combination of the two. With our experience of understanding and creating content for the millennials, we feel Untold is the right partner for us, where story takes precedence over branding – a strategy that’s also been their key to success with both consumer and client. We look forward to working together and creating a narrative that is entertaining and relatable.”

     

    Added Deepak Nair, CEO, 22feet Tribal Worldwide & Chief Growth Officer, DDB Mudra Group: “Untold, over the years, has curated content that is rooted in the real; creating unique brand experiences. The partnership of Untold and 101India will further leverage this depth of knowledge and specialization to create rich immersive content properties for our clients.”

     

     

  • As the CMCO, Talreja will be responsible for evolving customer centric strategies

    Shoppers Stop appoints Uma Talreja as Chief of Marketing & Customer Officer

    By A Correspondent

     

    Shoppers Stop has appointed Uma Talreja as Customer Care Associate, Chief of Marketing & Customer Officer (CMCO).

     

    Speaking about this appointment, BVM Rao, Customer Care Associate &Head HR – Shoppers Stop Limited said: “We are delighted to have seasoned marketing professional like Uma, who shares the same vision like us, and can help make informed decisions that will have positive impact on delivering delightful customer experiences”.

     

    As the CMCO, Talreja will be responsible for evolving customer centric strategies and create seamless shopping and service experience across the customer lifecycle.

     

    Said Talreja on her new mandate: “Shoppers Stop is a leader when it comes to creating experiences for customers. It has very strong customer and partner relationships that have helped the brand over decades in creating a strong position for itself. As consumers have evolved and with the changing environment, the role of marketing has transformed and am excited to see how the next era of the brand will evolve.”

     

     

  • It aims to create awareness around the importance of having a germ-free kitchen

    Lizol takes India on a journey to a germ-free kitchen

    By A Correspondent

     

    Lizol, from the house of RB, has announced the launch of ‘Lizol Kitchen Healthy Kitchen.’ campaign with Chef Vikas Khannaas the face for the initiative.

     

    Said Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home: “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100% of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen. Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households.”

     

     

  • To establish protein relevance for better muscle health among Indians

    #ProtinexForMuscleHealth: Protinex Launches New Campaign

    By A Correspondent

     

    Protinex, from Danone India has launched its new campaign #ProtinexForMuscleHealth. The TVC has been made by Circus Elephant Agency.

     

    Commenting on the campaign launch, Himanshu Bakshi, Director- Marketing, Danone India said: “We are elated to reveal our new TVC which reiterates the importance of Protein in muscle health.   We truly believe that Muscle Health is a big health agenda that Indians need to focus on. This is where our latest campaign comes in. With a mission to bring health through food, our TVC aims to make Indians more aware about their muscle health by maintaining their daily Protein intake.”