MxMIndia

Category: MARKETING

  • The mandate was awarded following a multi- agency pitch

    FCB Ulka awarded integrated mandate for Tata AIA Life

    By A Correspondent

     

    FCB Ulka has announced the bagging of the integrated creative mandate of Tata AIA Life Insurance to its portfolio.

     

    Speaking on the occasion, Rishi Srivastava, Head Proprietary channel and Marketing  – Tata AIA Life Insurance said: “We are delighted to have FCB Ulka on board with us as our advertising and communication partner. We are looking at an integrated approach for brand communication and we believe that FCB Ulka has the maturity and relevant experience to help us take our communication to the next level.”

     

    Kulvinder Ahluwalia

    Commenting on the win, Kulvinder Ahluwalia – President – Mumbai, FCB Ulka, said: “We are thrilled to have won the integrated communication mandate for Tata AIA Life! This win is all the more special as it strengthens our association with the Tata Group. At FCB India we believe in ideas that constantly evolve, ideas that are Never Finished. And it was a demonstration of this very philosophy, anchored on a compelling positioning platform, that led to creative which was fresh and distinctive from anything done in the category. We look forward to partnering Tata AIA and creating many more Never Finished ideas in times to come.”

     

    Keegan Pinto

    Added Keegan Pinto - Creative Head – FCB Ulka (West) and National Creative Director: ‘’We are extremely excited to welcome Tata AIA Life to the family. This journey began on a high note with the #LoveUnconditionally campaign months ago, a campaign that I believe took a leap forward from conventional insurance advertising. Now, we have the opportunity to work with Tata AIA Life to create a brand that pushes the envelope in the world of insurance advertising and I couldn’t be more kicked. ‘’

     

     

  • The modules are tailored for school going teenagers, students heading abroad for higher education

    Primary Plus appoints Pooja Bedi as their brand ambassador

    By A Correspondent

     

    Primary Plus Media, a activity-based journal for primary school children in collaboration with Teach Primary, has announced the appointment of Pooja Bedi as Editor for its recently launched magazine- Teach Primary (Indian Edition).

     

    Said ManbirBedi, Group Editor, Teach Primary: “Having a stellar academic and professional career and a strong feminine personality, Pooja Bedi will be the most valuable asset to Primary Plus Media. She will help us to promote the preparation of teaching and learning material and workshops. Being a strong resilient doting mother, she has an understanding of children’s education that will help us tap into the holistic and creative aspects of learning that emphasises learning over teaching which is why I welcome Pooja in her new avatar as the editor of Teach Primary, Primary Plus Media.”

     

     

  • Ventures into the Wires and Cables segment

    Syskaropes in Amitabh Bachchan as brand ambassador

    By A Correspondent

     

    Syska Group has entered the wires and cables segment in India and has roped in actor Amitabh Bachchan as brand ambassador for this business with campaigns to kickstart on television screens very soon.

     

    Said Rajesh Uttamchandani, Director, Syska Group: “We can see exponential opportunities for Wires & Cables business in India. The household wire segment is a 12,000-crore market and the segment is expected to boom with growing demand for power and light. This is further fueled by low penetration of organised players in the Indian market. We at Syska, are committed to bring to India world class wires and cables that can cater to the masses. We will continue to contribute towards the make in India initiative of the government and are proud to generate employment under Skill India initiative.”

     

     

  • ‘Safe Hai’ offers a slice of life portrayal of an Indian and American family gearing up for a wedding, purchasing gifts with PayPal; all in a safe and secure manner

    PayPal re-enforces commitment to India via latest marketing campaign

    By A Correspondent

     

    PayPal has unveiled its first marketing campaign in India – Safe Hai – emphasising the company’s commitment towards securing digital transactions. The campaign highlights PayPal’s focus on risk and security and backed by insights that security is a key priority for Indian consumers.

     

    Speaking about the campaign, Jayant Desai, Head of Marketing, at PayPal India said: “We are excited to launch our first marketing campaign in India. Pay Pal stands behind your money and lets you make payments within India and across the world with one account. Consumers and merchants want to feel the excitement of being part of a global economy. We want them to know that PayPal takes steps to ensure the safety of their financial data from being compromised while making online payments. Our campaign that has both traditional and digital legs to it and aims to drive comprehension amongst consumers and merchants how PayPal the Safer, easier way to pay. Safe Hai”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer of the creative agency:”The India launch for global online payments giant PayPal has been an exciting journey for us. Worldwide, PayPal is synonymous with safety and our campaign too is pegged on the promise of ‘Safe hai’. Rajit Kapur is the anxious Indian father forever worried about making online transactions. The campaign shows how, with a little help from his family, he makes PayPal the secure go-to option for all their online payment needs. Here’s to more Indians discovering safe and sound online transactions with the world-leader in the category.”

     

     

  • The ‘My City, My Pride’ campaign with KPMG as knowledge partners will measure cities on 5 key pillars – Healthcare, Infrastructure, Education, Safety and Economy through public participation

    Jagran.com launches campaign to measure City Liveability Index

    By A Correspondent

     

    Jagran.com has launched a new citizen connect initiative – My City, My Pride – to measure and drive development of cities through public participation. The key objective of the campaign is to produce data-driven insights that will help raise citizen awareness and generate ideas of change through collaboration leading to an actionable plan for development of cities.

     

    During the first stage, the programme will invite citizens to score their respective cities across five fundamental pillars – health, infrastructure, economy, education and safety. These scores will be analysed by knowledge partners – KPMG and ICFJ, along with Jagran’s editorial teams. Towards the end of this stage, a City Liveability Survey Report will be published in partnership with KPMG.

     

    Commenting on the launch of the new campaign, Apurva Purohit, President – Jagran Prakashan Ltd. Said: “Being cognisant of our responsibility to be enablers of change, with this initiative we aim to provide robust data driven insights and help solve civic problems at a local level. The idea is to encourage city development in an interactive way through public participation – since no one knows a city better than its citizens. We hope that this platform will act as a catalyst for change by bringing together citizens and administrators, thereby forming communities that identify core issues and develop solutions for a better city”

     

    Added Bharat Gupta, CEO, Jagran New Media: “As a media organisation, we are the voice of the people, and so we want to provide them a platform where they raise their concerns and we can find a solution to their problems in a collaborative way. My City, My Pride is one such initiative from Jagran New Media, where we are engaging users using online and offline mediums and enable action through user participation.”

     

     

  • The matchmaking service has launched a new TV commercial starring actor Madhavan

    Madhavan chosen as face for Elite Matrimony

    By A Correspondent

     

    Matchmaking service Elite Matrimony has launched a new TV commercial starring actor Madhavan.

     

    Said Murugavel Janakiraman, CEO – Matrimony.com: “The elite have a unique challenge of finding a “personal and lifestyle match” that fits their aspirations and stature. Businessmen, celebrities and entrepreneurs succeed professionally because they’re experts in their area and likewise Elite Matrimony is a matchmaking expert offering wider choices and better matches for the rich and the affluent. Actor Madhavan known for his unique portrayal in cinema, elegance and pan India appeal was a perfect fit for us to showcase the exclusive Elite Matrimony matchmaking service.”

     

    Added Roshni Chandran, Director, Primary Colours Creative agency: “We looked at the challenges faced by affluent parents in finding a match for their daughter or son and scripted a story around it. In collaboration with the client, who chose actor Madhavan, we took a direct approach of recommendation of the service by the celebrity.”

     

     

  • There are few better ways to chronicle the just-concluded FIFA World Cup than the Amul topicals. We bring you all the ads released for the Russian edition

    Utterly Fifaly Russilicious!

     

    By A Correspondent [updated]

     

    There are few better ways to chronicle the just-concluded FIFA World Cup than the Amul topicals. We bring you all the ads released for the Russian edition. Perhaps every edition of the World Cup sees the creators of the Amul ad at Mumbai-based da Cunha Advertising see their creative juices flowing better than ever before.

     

    We still fondly remember the ‘Maradonatohaisa, butter hona toh Amul hona’ from 1989, though couldn’t locate the image for the 1982 super-ad ‘Pau lo roz hi’ on Paolo Rossi.

     

    There have been as many as 13 ads released just in the duration of the FIFA World Cup 2018 in Russia, with, we are sure a few more could follow. For instance, how about one on the Croatian president who, like the team, won our heart.

     

    We will update this story when there’s more. Meanwhile, here’s the collection. Enjoy.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

  • Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets

    Lenovo appoints Publicis Media as its global media agency

    By A Correspondent

     

    Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.

     

    Said Matt Bereda, VP of Marketing at Lenovo: “We are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness.”

     

    Mayoori Kango

    Said Mayoori Kango, Managing Director at Performics. Resultrix India:  “We are very happy to expand our two-year local digital relationship with Lenovo PC division to now a larger all media mandate across whole of Lenovo and Motorola through this global win. Their culture of innovation is a perfect fit for us, and we are excited to use our strategic capabilities to uncover new insights on their audience that deliver growth.” In India, the bespoke client unit Lenovo One Media will be led by Love Guglani.

     

     

  • The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office

    Columbus India wins digital duties of Gas-O-Fast

    By A Correspondent

     

    Columbus India has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office.

     

    As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing Digital Media, SEO, SMO, website development and maintenance for Gas-O-Fast.

     

    Commenting on the new association, Joy Chatterjee, Asst. General Manager – Marketing, Gas-O-Fast said: “It gives us immense pleasure to partner with Columbus India as our digital social agency. This relationship will help Gas-O-Fast reach out to our potential users across the internet, thereby maximizing our reach and keeping our focus on the healthy lifestyle of our customers.”

     

    Added Nitin Sabharwal, Chief Business Officer, Columbus India: “Getting our first brand from Mankind Pharma is very exciting and we look forward to deploying our complete creative suite of services allowing us to deliver high social engagement for the brand.

     

     

  • The ad campaign marks Shweta Bachchan Nanda’s debut with father Amitabh Bachchan

    Kalyan Jewellers unveils new campaign with focus on trust

    By A Correspondent

     

    We’ve read about it already and now the TVC is here. Kalyan Jewellers has launched its new TVC featuring brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time, the audience will see the off screen father daughter duo playing onscreen father daughter in a rural North Indian small town setting. The TVC emphasizes the values of trust that the brand attributes itself to.

     

    Speaking about the campaign, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said: “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for Trust, and this TVC successfully showcases our ideology of standing up for what is right.”

     

    Speaking about the ad film, Kartik Smetacek, L&K Saatchi & Saatchi added: “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust – not even the smallest of the things.”

     

     

  • The billboard is around 25,000 square feet and equivalent to thirty billboards

    Laqshya executes 25k sq ft campaign for Jeep Compass

    By A Correspondent

     

    Laqshya Media Group has partnered with Jeep India to create a huge outdoor media installation for Compass, between Mumbai and Pune expressway.

     

    The billboard is around 25, 000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kgs of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “Laqshya has always given importance to its customers’ needs and understands the requirement in-depth. We chose India’s largest outdoor installation site to create a landmark for the Jeep Brand to showcase the brand’s motto of go anywhere and do anything. This was a challenging task and the efforts by the team were on a grander scale than ordinary. This is a beautiful example of how our teams across various functions come together to create something as mammoth as this. We are extremely proud to have developed a truly larger than life site for Jeep. The site stands out for all the efforts we have put into this. We are extremely proud of our campaign and the buzz continues stronger day by day.”

     

    Added Rahul Pansare, Head of Marketing & PR, FCA India Automobiles: “When it comes to the brand Jeep, nothing is ordinary and thus wanted to do something which has never been done. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising to create an installation which stands for passion and adventure. We are very happy with this partnership as they helped us in creating a landmark site on one of India’s busiest highways.

     

     

  • Bollywood actor Kriti Sanon and sister Nupur Sanon showcase ‘Gehra Love’ with their hair oil tales for Parachute Advansed Coconut Hair Oil

    Kriti Sanon stars in new ad for Parachute Advansed

    By A Correspondent

     

    Parachute Advansed Coconut Hair Oil has roped in actor Kriti Sanon and her sister Nupur Sanon as its ambassadors. The sisterly love between the two has been captured through Parachute Advansed Coconut Hair Oil’s ‘Shampoo ki Tayyari’ campaign.

     

    Said Kriti Sanonin a statement: “Nupur is one person I share everything with and she knows me in and out. At times we fight and drive each other crazy but also without a doubt she is my baby sister and we share a bond which is deep and like we call it, we share Gehra Love, which is pretty famous in our family. My association with Parachute Advansed Coconut hair oil has been for over four years and hence my trust into the brand was easily translated onto my sister too! I am very protective of her and hence I often act like her second “mummy”. With experience I have realised how important it is to take care and nourish your hair. I often massage her hair with Parachute Advansed Coconut Hair oil. The “champi” time ads to our bond for sure!”