MxMIndia

Category: MARKETING

  • The survey, which was conducted with over 500 marketers and influencers, showcases the real state of influencer marketing in India

    Twitter leads as the primary choice of marketers, notes Buzzoka study

    By A Correspondent

     

    Buzzoka – Influencer Marketing 2.0 launched its DIY platform with an Influencer Marketing Survey that covered the Influencer Marketing Ecosystem both in the influencer and brand space. The survey, which was conducted with over 500 marketers and influencers, showcases the real state of influencer marketing in India.

     

    The survey noted that over 50 per cent brand custodians considered branding and reach as their primary objective to use influencer marketing. Further, 90 per cent brand custodians felt that influencer marketing has the potential to drive engagement and reach. It also noted that Twitter leads as the primary choice of marketers and 88 per cent marketers see it as a huge potential. This is closely followed by Facebook at 84 per cent.

     

    Said Ashutosh Harbola, Co-Founder Buzzoka: “With tremendously rising digital penetration, use generated content is growing humongously all across the web. Therefore the social media space has become quite lucrative and competitive for brands to reach out to the end users with even huge impact. This report has come up with substantial facts which are driving the market growth.” He further stated, “Our team is completely aligned with the fast evolving social media space to provide credible influencers marketing solutions for brands to target decision makers in no time.”

     

     

  • New campaign celebrates the spirit of collaborative partnerships

    Chivas unveils the power of shared success in its latest campaign

    By A Correspondent

     

    Chivas Regal has released its new India-specific ad campaign titled ‘Win the right way’. The campaign continues to drive the brand belief of shared success through a 360-degree communication across digital, TV, print, outdoor platforms.

     

    Said Girish Patil, General Manger- International Brands, Pernod Ricard India: “We are excited to share the latest communication by Chivas which continues to inspire the new generation who desire to make a positive impact on the world and who truly believe that success tastes best when shared and celebrated together.”

     

    The campaign, orchestrated by Ogilvy, saw the coming together of talents like Director Bharat Sikka, DOP Antonio Paladino, Production Designer Sebastian Krawinkel and Styling by Savio Jon.

  • The campaign celebrates this unifying and proudly home-grown tea drinking culture across the length and breadth of the country

    Society Tea celebrates tea drinking culture in India

    By A Correspondent

     

    Society Tea has launched its brand campaign that celebrates the tea drinking culture in our country.

     

    The Tea Society Called India campaign depicts the brand thought when one interchangeably cites ‘Society Tea’, it reads ‘Tea Society’- the ultimate societal truth that defines India and Indian-ness.

     

    Commenting on launch of the campaign, Karan Shah, Director – Business Development, Society Tea said:  “The idea of this passionate campaign- The Tea Society Called India, emerged serendipitously from the brand name itself, Society Tea. The intent with this campaign is to celebrate the tea drinking culture across the length and breadth of India. Society Tea has always strived to maintain a consistent quality with infallible taste.  Our travels whilst executing this campaign across several regions in India is testimony to our passion for quality. The campaign is a perfect amalgamation of people who are unique and diverse as it perfectly captures our brand footprint across incredible India.”

     

     

  • The idea was to seamlessly integrate the new data strong network campaign, being championed by the brand icon, Cheeka – the Pug, with Vodafone Premier Badminton League

    Vodafone presents its popular mascot in an augmented avatar at PBL

    By A Correspondent

     

    Television viewers were greeted by the Vodafone Pugs in augmented avatar at the Premier Badminton League final. This is the first time that augmented reality has been seen on live TV in India, notes a communique from Vodafone.

     

    Said Siddharth Banerjee, Executive Vice President – Marketing, Vodafone India: “Vodafone is an acknowledged global leader in technology innovations and has many firsts to its credit in leveraging technology strengths to engage more closely with customers. The finale of the Vodafone Premier Badminton League presented an opportunity for Vodafone India to highlight the newly launched 360 degree Data Strong Network campaign message to our audiences. We wanted to make our campaign ideas bigger and better, by extending this larger than life experience to television viewers – perhaps a first for any Indian brand.  The iconic Vodafone Pug, now back with a pack of pugs, brings alive our proposition that the Vodafone network is getting stronger every hour to deliver a ‘Data Strong Network’.”

     

     

  • Mondelez India aims to build on its market leadership in the countline segment

    Ramesh & Suresh back to charm the viewers for Cadbury 5 Star 3D

    By A Correspondent

     

    Cadbury 5Star has unveiled a new campaign ‘Lost in Taste at a different level’ for its new Cadbury 5Star 3D. The new TVC has been conceptualised by Ogilvy & Mather.

     

    Speaking on the launch, Prashant Peres, Director – Marketing (Chocolates), Mondelez India, said: “Being the market leader in the chocolate category in India, we are committed to paving the way for the growth of countline segment in the country. Cadbury 5Star has been one of our strongest legacy brands that has consistently offered consumers an irresistible combination of chocolate, caramel and nougat for close to five decades. With Cadbury 5Star 3D, we aim at widening the brand’s play in the category as we add another dimension of ‘Crunch’ to the mix and hence the name ‘Cadbury 5Star 3D’. Ramesh-Suresh have become synonymous with Cadbury 5Star and even as we enter the twelfth year of our campaign, they continue to tickle the funny bone of the viewers.  We are confident that they will further help the brand generate strong cut through and continue to be much loved by our consumers.”

     

    Added Amitabh Agnihotri, Group Creative Director, Ogilvy & Mather said, “Cadbury 5Star is an iconic youth brand and we connect with our consumers through the entertaining ‘lost’ exploits of Ramesh & Suresh. With the launch of Cadbury 5Star 3D, ‘lost’ gains a new dimension. The launch TVC takes everything; from entertainment to humor, to look & feel; onto a whole new level. We hope that people will enjoy Ramesh & Suresh getting lost on a different level.”

     

     

  • Top 100 highest scorers get free shopping

    Big Bazaar unveils mobile game to promote ‘SabseSaste 5 Din’

    By A Correspondent

     

    Big Bazaar has created a mobile game to promote its property, ‘Big Bazaar SabseSaste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – SabseSaste 5 Din’ game will offer consumers to win shopping vouchers worth up to Rs 1 crore.

     

    Said Pawan Sarda, ‎Group Head- Digital – ‎Future Group: “With Deal Skyfall – SabseSaste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free.”

     

    Talking about the game Anil K Nair, Managing Partner, L & K Saatchi & Saatchi said: “Deal Skyfall – SabseSaste 5 Din game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and is sure to get many addicted and win as many vouchers they like.”

     

     

  • The ad highlights how a smart fertility monitor like Inito can help them in their new beginning

    Inito’s brand campaign sheds light on how couples can get pregnant faster

    By A Correspondent

     

    The desire to have children is something that is being harboured by millions of couples. But, many a times it ends up becoming strenuous and stressful experience for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has launched an emotional ad campaign highlighting how a smart fertility monitor like Inito can help them in their new beginning.

     

    Created by Aha Agency, the ad brings to light a solution for a couple who has been trying to conceive for more than eight months but to no avail. Speaking about the video, Aayush Rai, Co-Founder, Inito said, “Inito is the most accurate and reliable tool to track fertility at home in the market today. Through this video, we have tried to highlight the stress and anxiety a woman goes through while trying to get pregnant and how Inito can help them. The smart and easy to use Inito Fertility Monitor helps them understand their fertility cycle and increase their chances of conceiving.  By creating an emotional connect, the audience will realise that they are not alone in this and such a problem can be solved.”

     

     

  • This video is the second in the ‘MyntraUnforgettables’ series, that pays tribute to some of its loyal customers

    Myntra launches digital campaign featuring a customer from Patna

    By A Correspondent

     

    Myntra recently launched a digital campaign featuring one of its most consistent shoppers, Shristi, from Patna. This video is the second in the ‘MyntraUnforgettables’ series, that pays tribute to some of its loyal customers.

     

    Over 50 per cent of Myntra’s customers belong to Tier II and III cities and towns and one such customer is Shristi who was identified using data driven insights. In the two minute video, we see how Shristi, who was once shy and conservative and perceived fashion as a means to look good for the world, rather than to feel good from within, underwent a transformation. A setback in her personal and professional life changed the way she sees the world today. She came to realize that in the end all that mattered is you and how you perceive the world. Her story is not just about shopping, brands or style, but also about feeling elated.

     

    The video is called ‘MyntraUnforgettables with Shristi’, where Shristi is seen narrating her experience as a fashion forward individual from Patna.

     

     

  • The ad reinforces Orient Electric’s overall positioning of a contemporary electrical home solutions brand for the new generation of smart consumers

    Orient unveils the ‘Song of Silence’ in latest campaign for Aerostorm

    By A Correspondent

     

    Orient Electric has announced the launch of its new campaign featuring the long-standing ambassador MS Dhoni to introduce its new Aerostorm ceiling fan.

     

    Commenting on the campaign, Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric said: “Aerostorm, the second fan in our Aeroseries range after Aeroquiet, is a very novel and innovative concept for the fans industry. This fan is inspired from aerofoil design of Aircraft wings and is reinforced with winglet technology which further helps in sound reduction and giving an astounding air delivery of 300 CMM. We have tried to depict the same in the newly launched TVC by making it edgy, arty, and visually appealing. Orient Electric has delivered many stimulating campaigns in the past but the depiction of this one on screen is nothing less than a treat for the eyes. I am sure that our new TV ad will capture the audiences’ attention and create a lot of excitement about the entire range of Aeroseries fans.”

     

    Added Mayur Hola, Executive Creative Director & Executive Vice President, Contract Advertising: “For this spot in particular, we let everything affected by the new Aerostorm sing, but for the fan. With the strong air delivery of Aerostorm fan, every little or big thing flutters or moves thus creating its own music and we have tried to capture the same by creating the ‘Song of Silence’. It’s a song in praise of a great product. Creating something like this wasn’t easy but we’re happy that we have an end product that looks good and sounds pleasing.”

     

     

  • Seeing the response, a subsequent video was released a day later where Milind clarified the confusion on #7HourMarathon and discussed the importance of good sleeping habits

    Duroflex & Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman

    By A Correspondent

     

    Happy mcgarrybowen has conceptualised the #7HourMarathon campaign for Duroflex. The campaign launched when Milind Soman rolled out a tweet saying how he planned on doing a 7-hour-marathon every day. But little did his followers know, the marathon he was talking about was seven hours of continuous sleep. This digital stunt was initiated to bring attention to the cycle of disrupted sleep that has taken over this generation.

     

    Said Mathew Joseph, Director, Marketing, Duroflex: “As a company, we have a strong lineage in this industry and understand the importance of sleep.  We are highly committed to the cause of helping India sleep better.  We really wanted to raise awareness around the importance of sleep. In Milind Soman, we found a credible voice to drive this message across. The #7HourMaratahon initiative was a great conversation starter to get people to make a very important lifestyle change. We believe in energising India”

     

    On the campaign, Naren Kaushik, Senior Creative Director, Happy mcgarrybowen said: “Most of the audience we were talking to consume about 2.5-3 hours of social media on an average every day. A chunk of it also happens just before bedtime. The reason to pull this activation off in the social media space was evident in the consumption patterns. Add to that, an influencer like Milind Soman, who is followed by thousands of people with genuine interest in an active lifestyle, helped to capture our messaging effectively. The #7HourMarathon seemed like a perfect little stunt to tie ‘Marathon-Man’ Milind and our campaign together.”

     

     

  • Akshay Kumar, symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition

    Kajaria Ceramics unveils second leg of brand campaign featuring Akshay Kumar

    By A Correspondent

     

    Kajaria Ceramics has launched a new ad campaign with its official brand ambassador Akshay Kumar. In line with the vision of ‘Make in India’ and taking forward last year’s brand campaign theme, Kajaria has come up with a new TVC which highlights the deep rooted India connection of the brand.

     

    Running after a drifting kite, crashing a Bengali wedding to running on the streets of Rajasthan and reaching to Kerala’s traditional snake boat ride, Akshay Kumar, symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition. We didn’t see any disclaimer that it could be dangerous to chasing a drifting kite, running on the streets, et al, but there are others who can review this.

     

    Speaking on the launch of its new campaign, Rishi Kajaria, JMD- Kajaria Ceramics, said: “At Kajaria we reiterate the fact that we are a brand that is Indian first and a business later. It is our primary goal to keep contributing to transforming India into a better and more beautiful country. We are very happy to continue our association with one of the most grounded celebrity of today – Akshay Kumar, who symbolises our brand philosophy. This simple yet heartwarming ad campaign is sure to appeal to every Indian.”

     

     

  • The new campaign will further strengthen the company’s digital payments efforts in the metros

    Mastercard uses #KhulGayiLife to promote use of debit card for everyday payments

     

     

    Mastercard has launched ‘KhulGayiLife’, its latest campaign aimed at accelerating the country’s ongoing shift from cash to digital payments. The new campaign that’s created by McCann will further strengthen the company’s digital payments efforts in the metros with an increased focus on the Tier 2 and 3 cities.

     

    Commenting on the launch of #KhulGayiLife, Manasi Narasimhan Vice-President, Marketing and Communications said: “Mastercard has always been at the forefront of creating a trusted payment gateway and is leading the effort to build a digitally empowered socio-economic ecosystem. We have been supporting the Indian government’s agenda of establishing India as a cashless society through our technology solutions, partnerships and investments in the country. To further accelerate the acceptance of digital payments, we have launched #KhulGayiLife, our latest marketing campaign. Through this, we aim to reach out to consumers across metros and Tier 2 and Tier 3 cities over the next few months. We are confident that this campaign will bring forth the true potential of digital payments thus establishing Debit Cards as a safe and secure payment option.”