MxMIndia

Category: MARKETING

  • He will be taking over the roles and responsibilities from Morden Chen, who will be moving on from Cheetah Mobile

    Johnny Li to handle overseas ad biz at Cheetah

    By A Correspondent

     

    Johnny Li, Vice President of Sales & Business Development at Cheetah Mobile, has been appointed to lead Cheetah Mobile’s India advertising business. He will be taking over the roles and responsibilities from Morden Chen, who will be moving on from Cheetah Mobile to pursue other interests.

     

    “India’s mobile advertising market is booming. We are confident that our unique and comprehensive mobile marketing solutions coupled with our AI technology can help advertisers reach their target audience effectively,” said Johnny Li, Vice President at Cheetah Mobile.

     

    Prior to Cheetah Mobile, Johnny Li held the positions of Senior Manager and then Director of International Business Development at NQ Mobile Inc.

  • First DTH service provider to offer an interactive advertising solution

    Videocon d2h ties up with Skoda for a new microsite on DTH platform

    By A Correspondent

     

    Videocon d2h has announced its partnership with Skoda to offer its subscribers a chance to have a detailed view of the newly launched Skoda Monte Carlo and Kodiaq through its HD Set Top Box (STB).

     

    On this collaboration, Saurabh Dhoot, Executive Chairman, Videocon d2h said: “Our platform provides excellent advertising opportunities to marketers and advertisers. I am delighted that we have partnered with Skoda to provide an innovative and engaging advertising solution.”

     

    Added Anil Khera, CEO, Videocon d2h: “We at Videocon d2h constantly focus on providing unique and innovative solutions to our advertisers. This newly launched interactive advertising service shows our capability to innovate using technology and deliver returns. We look forward to provide more of such innovative advertising solutions on our platform to other advertisers.’’

     

    Said Tarun Jha, HOD Marketing Skoda: “Škoda tries to bring new technology experiences continuously. This is another attempt to bring the car to the customer at his own convenience and comfort.”

     

    Added Dipesh Dadhich, General Manager Planning, PHD: “This work is another example of PHD’s mission to find a better way for our clients, delivering outstanding results and industry-leading innovation in the process.”

  • Aims to celebrate a stress free Diwali for the furry friends

    Tonic Worldwide partners Animal Matters to Me to help dogs distressed in Diwali

    By A Correspondent

     

    Keeping in mind the stress and restlessness dogs go through every year during Diwali due to noise pollution, Animals Matters To Me, an animal NGO committed to the welfare of all types of animals has collaborated with Tonic Worldwide to enable a solution for the same. They have launched a campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs.

     

    The campaign is supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low level beats and rhythm that has a soothing effect on Dogs.

     

    “Diwali is the most difficult time of the year for dogs and especially strays. I have seen them getting anxiety attacks and palpitations. They turn very restless and have no other option than to just bear the mental torture. It often takes weeks for them to come out of this trauma. So when this idea came up, I was elated to bring about some solution to help them. We played this music with over 150 dogs in our facility and it seemed to have a calming effect on most of them. Even some of the most hyperactive dogs became calm after listening to the music. We’ve started playing the music every day in our rehab center and it has showed us great results,” said Ganesh Nayak, founder of ‘Animals Matter To Me’.

     

    “With the insight that music has healing powers, we came about with this solution of specially composed music for our furry friends,” added Unmisha Bhatt, Chief Strategy Officer at Tonic Worldwide. “This campaign is a great example of how good intent, music, insights and technology can come together to create magic. The power of digital will be used to make this music accessible to anyone and everyone who cares about dogs and this cause,” Bhatt added.

     

    Said Ashwin Dutt, Creative Director at Tonic Worldwide: “The idea was to create something that not just helps dogs during Diwali but also during other occasions. I’m an animal-lover and I’ve seen dogs suffering during separation anxiety or situations such as bad weather. The music can also be used to calm down hyperactive dogs and whimpering puppies. We have also made the music freely available for everyone to download from www.turnonthewoofer.com.”

  • The new film is an extension to our evolved brand messaging aligning with the thought of #HarDilRoshanKaro

    HyperCity Retail rolls out its inaugural digital campaign

    By A Correspondent

     

    HyperCity Retail (India) has launched its new digital campaign, #HarDilRoshanKaro. The film captures the positioning of HyperCity of providing a perfect opportunity to their patrons to be a super hostess, this Diwali.

     

    Keeping up with the brand promise of ‘Something Fresh Everyday’, the film opens with the Sharma’s planning and organising a Diwali party. With multiple demands by each member in the family, the lady of the house fulfils each request efficiently by the wide range of offerings available at HyperCity, making her the perfect hostess.

     

    Commenting on the new film, Manoj Jain, Vice President of Marketing, Loyalty and Visual Merchandising at the retailer said: “We at HyperCity have been studying changes in the purchase patterns of our target audience, over a period of time. Accordingly, we refined our approach by re-introducing our brand message as ‘Something Fresh Everyday’, last year. The new DVC is an extension to our evolved brand messaging aligning with the thought of #HarDilRoshanKaro. The overall campaign salutes the lady of the house, incidentally our primary shopper, who makes everyone feel special and appreciated, thus becoming a super hostess this Diwali.”

     

    Speaking about the concept and execution, Amyn Gladioli, Group Director – Communications, Gozoop Online added:“In today’s hyper connected environment, any brand’s outbound communication should be a reflection of the society it thrives in. Our main objective for #HarDilRoshanKaro, is to enrich the lives of our target audience.”

  • Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations

    Grasim ropes in Amitabh Bachchan as its brand ambassador

    By A Correspondent

     

    GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has revealed its signing of superstar Amitabh Bachchan as brand ambassador.

     

    Commenting on the announcement, S Krishnamoorthy, Managing Director of GBTL Ltd. said:”We are privileged to have MrBachchan as our Brand Ambassador. His vibrant persona, legacy and pan India appeal makes him, the perfect fit for brand GBTL – Grasim (licensed user TM Grasim). It is the most recognised suiting brand in India and by roping in Mr Bachchan, the company has demonstrated its intent to take the Brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India.”

     

    Added Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather:“I am happy that Ogilvy & Mather is reunited with GBTL – Grasim. I am also overjoyed that the company has got Mr Amitabh Bachchan on board as their Brand Ambassador. The fact that this news is announced on Mr Bachchan’s 75th birthday is an icing on the cake,”

  • The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

    Lowe Lintas executes Caratlane’s new campaign – #GetDiwaliReady

    By A Correspondent

     

    Lowe Lintas created a campaign titled #GetDiwaliReady for CaratLande urging millennials to buy jewellery online.

     

    Said Anaheeta Goenka, President Lowe Lintas: “It was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family – be it a place where they stay or a place where they work. And thus was born the campaign idea of new “families”.

     

    Speaking about the campaign, Mithun Sacheti, Founder & CEO, CaratLane said:“Our campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family.  And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle everyday.”

  • Superstars Alia Bhatt and Varun Dhawan feature in two ad-campaigns to highlight the importance of living in a clean city

    Dharma 2.0 bags Clean City Initiative account

    By A Correspondent

     

    Industrialist Adar Poonawalla has roped in Dharma 2.0 to lead the complete ad campaign for its ‘Clean City’ movement. The ‘Clean City’ initiative, a brainchild of Adar Poonawalla, owner and CEO of Serum Institute of India, has been in headlines for its waste management practices

     

    Dharma 2.0 has brought actors Alia Bhatt and Varun Dhawan onboard, to feature in two TVCs, which will shed light on how citizens can contribution towards making a city clean.

     

    Commenting on the new association, Poonawalla said: “Given the excellent quality of work being done by Dharma 2.0 in such a short span of time since its inception; associating with them was an obvious choice. I strongly believe they understand my vision for the ‘Clean City’ initiative and will rightfully bring its essence on-screen to speak to the youth.”

     

    Punit Malhotra

    Added Punit Malhotra, Head, Dharma 2.0: “We are glad to partner with Adar Poonawalla for his ‘Clean City’ initiative that consciously focuses on better waste-management and cleanliness of a city. It is a matter of pride to be a part of this movement wherein Dharma 2.0 aims to encapsulate his vast vision in a short ad-film and drive the message home, while maintaining the creative streak as seen in our campaigns.”

  • Gagan is a popular brand in north Indian markets like Chandigarh, Jalandhar, Himachal Pradesh etc

    Leo Burnett creates films for Gagan

    By A Correspondent

     

    Leo Burnett created three “fun films” for Gagan, an edible oil brand that is a part of Bunge India (better known for Dalda). Gagan is a popular brand in north Indian markets like Chandigarh, Jalandhar, Himachal Pradesh etc.

     

    “Diwali is just around the corner and the Supreme Court has banned crackers. This gave us an ideal opportunity to create a real-time response advertising campaign for Gagan refined oil. The concept was simple, viral videos for Whatsapp that leverage the brand. We took traditional firecracker packaging and made videos of it based on foods. We gave people the message that they can celebrate Diwali with food crackers,” notes a communique, adding: “Each film is a character on a firecracker pack talking but instead of talking about fireworks they talk about food crackers, made in Gagan refined oil. The humour in the videos make them share worthy. The videos are shot on a special format for mobile phones and other handheld devices, keeping them light and easy to share.”

  • According to sources the account is worth Rs 100 crore

    Madison Media bags Xiaomi mandate

    By A Correspondent

     

    Madison Media has bagged the Media AOR of smartphone major Xiaomi. According to sources the account is worth Rs 100 crore.

     

    Although there is no official confirmation on the development from either Madison or Xiaomi, it is learnt the Chinese smartphone major has signed on the dotted line.

     

    Chinese mobile manufacturers have been dominating the cellphone market in India and have also been significant spenders in the Indian media. While Oppo and Vivo have been very visible, Xiaomi is said to have made more tactical spends as it inches ahead to be the numero uno player. Samsung leads the sales rankings of smartphones in India, followed by Xiaomi and Vivo.

  • The account was won following a multi-agency pitch

    Gozoop wins digital mandate for The Bandra Project by Pizza Express

     

     

    Communications agency Gozoop has won the mandate for The Bandra Project by Pizza Express in Mumbai. This partnership will see the agency involved in digital media strategy, planning along with content creation and influencer marketing across all social media platforms. The account was won following a multi-agency pitch..

     

    On winning the mandate, Ahmed Aftab Naqvi, CEO & Co-Founder says, “The Pizza Express team in India has always pushed for innovation and am delighted that we have the partners that appreciate our game-changing ideas. We look forward to leveraging our rich experience in F&B industry of connecting with digital first audiences  to help build the ‘The Project’ brand in India.”

     

    Added Deepinder Batth, COO, Gourmet Investments:“We’re excited to have Gozoop on board as our digital partners.  We are impressed with Gozoop’s understanding of the market we operate in and their ability to include all the various aspects of digital effectively under one roof. Needless to say the ideas, enthusiasm and creativity on display for “The Bandra Project” were excellent and we expect to create some great campaigns for “The Project “together in the coming days.

  • The new identity celebrates the evolution of the brand while reflecting its vision for the future

    TicketNew unveils new brand identity

     

     

    TicketNew, a movie ticketing brand, has undergone an identity change since its inception 10 years ago. The new identity celebrates the evolution of the brand while reflecting its vision for the future. Happy mcgarrybown has partnered the brand refresh.

     

    Talking about the rebranding, RamKumar Nammalwar,the founder and CEO of TicketNew, said: “Ever since inception, we have had all-round growth year on year. We have gone from being website-only to having a mobile website and app. Our mobile transactions have gone up by over 90%. By adding popular multiplex chains and even more single-screens, we have consolidated our position in the southern market. As we embark on a journey to expand our reach to the rest of the country, the time seemed right to give our identity a revamp and our spirit a reboot. And as we set out on our mission to make people enjoy cinema the way it was intended to – in the cinema hall – we needed a new look and voice that reflects our renewed purpose.”

     

    Said Kartik Iyer, CEO, Happy mcgarrybowen: “Ticketnew gives us the opportunity to be a part of the magical world of movies. The service they provide allows us to enjoy movies the way they are meant to be enjoyed. At a time when the world is moving towards smaller screens and mobile phones, TicketNew is one of the few brands committed to making people come closer to the big screen experience. We love their vision and enjoy working with the team. There is much to be done. This is only the first step towards many wonderful things to come. As they say in the theatres, “The show has just begun.”

  • No matter what her wedding dreams, TBZ gives women the best bridal jewellery she can choose from

    TBZ unveils campaign to connect to brides of today

    By A Correspondent

     

    TBZ-The Original has created a communication for the wedding season.Talking about the campaign, Abhishek Maloo, Marketing Head, TBZ- The Original, said: “As the Indian jewellery customer becomes younger and discerning, TBZ-The Original has decided to evolve and embrace this change in our new campaign. An ode to the modern Indian bride – a woman who likes to follow tradition, but in her own unique way. Our campaign introduces a contemporary twist to an age-old institution, with brides that walk the fine line between conformity and individuality.”