MxMIndia

Category: MARKETING

  • Gemini Cooking oil serves not only healthy food, but also a legacy and family heritage to its consumers

    Gemini Cooking Oil unveils new campaign ‘Apna Parivaar Apni Gemini’

    By A Correspondent

     

    Gemini Cooking oil has unveiled the brand’s new campaign ‘Apna Parivaar Apni Gemini’ which highlights the long-lasting relation between Gemini and its consumers across generations.

     

    Speaking on the launch of the new campaign, Neelima Burra, Chief Marketing Officer and Business Head – Health & Wellness, Cargill Foods India said: “With the new campaign, we are furthering the brand promise of goodness of health with Nutri-V i.e. Vitamins A, D & E and reassurance of generations. In the coming months, there will be an anticipated portfolio extension for our brand Gemini – to continue to serve our consumers as well as enhance our relevance with the next generation of health-conscious consumers.”

     

    Speaking on behalf of Lowe Lintas, Naveen Gaur, Chief Operating Officer, Lowe Lintas said: “Dealing with heritage brands is always a challenge as one has to maintain that fine balance of not alienating your core base but at the same time factoring in the emerging trends. Gemini has been a part of the traditional Maharashtrian Kitchen for over three decades. The current campaign beautifully celebrates this association with the evolving Maharashtrian consumers.”

  • The commercial will be aired on all major channels starting from October 12th 2017

    PC Jewellers latest film celebrates bond of togetherness

    By A Correspondent

     

    P C Jewellers has launched its TV commercial featuring Akshay Kumar and Twinkle Khanna. The film showcases the love and bond between the couples, which is strengthened with jewellery gifts exchanged between them. Speaking on the launch of the new film commercial, Balram Garg, Managing Director PC Jeweller said:“We are happy to associate with the star couple that truly encapsulates love and illustrates the brand’s legacy of class and elegance. Our TV commercial with the star couple beautifully expresses relationship of love in every sphere. We are extremely overwhelmed with the collaboration and further wish to strengthen it.”

  • The film took the first step towards solving the crisis by talking about it on social media

    Sintex partners DDB Mudra to launch #ReviveOurRivers

    By A Correspondent

     

    With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West has created the #ReviveOurRivers campaign to address and create awareness around this issue.

     

    Speaking on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group & Managing Partner, DDB Mudra West, said: “There has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on “World Rivers Day”, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.”

  • It stays true to its global brand philosophy of #UniteFor, and rises to the occasion, telling a very touching story

    Nokia unveils its Diwali campaign #Unitefor #love

    By A Correspondent

     

    Nokia mobile is rolling out its first big cross-platform campaign ahead of the festive season.

     

    Speaking about the campaign, Jyotsna Makkar, Head of Marketing, HMD Global (India) said: “As the pioneers of mobile telephony, Nokia has been instrumental not just in bringing innovative devices to people, but also in helping them forge deep connections. The reason the love and trust for this brand has endured, is because Nokia has always been a people’s brand – it’s deeply ingrained into our DNA. We thought it was important that a brand that showed all of us the way to connect, could also remind us that technology has the power to both unite as well as make people feel disconnected – this is a universal insight in our cultural context today”

     

    Added Narayan Devanathan, Group Executive & Strategy Officer, Dentsu Brand Agencies (India): “People don’t like brands to ‘enable’ them anymore. They like brands to demonstrate that they understand them. What this campaign idea does best is to bridge millennials’ purposive lives with Nokia mobile’s campaign promise of uniting with their loved ones, using Diwali as the shining, happy India context.”

     

    Added Titus Upputuru, NCD of Dentsu One, who helmed the campaign:“It is a fact that we are all occupied with our phones today, almost all of our waking lives. More so the youth we are attempting to engage with. We had fun creating the film and the whole gamut of ideas that explode the idea of gifting oneself. We hope ‘Main ke siwai tujhe main kya doon’ provokes people to think and unite for love.”

  • Sri Sri Tattva comes with a goal of promoting health and wellness to every household

    Madison wins media mandate of Sri Sri Tattva

    By A Correspondent

     

    Get set for some competition, Patanjali, the folks from Sri Sri Ravishankar’s Sri Sri Tattva are set to press the pedal. Madison Media has bagged the media mandate of Sri Sri Tattva in its Bengaluru office. The agency will handle the planning and buying assignment across Print, TV, Radio, Cinema and Outdoor mediums.

     

    Its key products include Ojasvita (Herbal Health Drink), Sudanta (Herbal) toothpaste, cookies, cow’s pure ghee, honey, and a range of certified organic products and ready-to-eat snacks.

     

    Said Dinesh Rathod, COO, Madison Media Omega:”We at Madison are excited to work with Sri Sri Tattva and are looking forward to building their brand further in the Indian market”.

     

    Added Tej Katpitia (of SS Tattva) on appointing Madison: “I am sure our common values and passion to excel will create great synergy between Sri Sri Tattva and Madison Media and yield excellent results in spreading good health and wellness across the country.”

  • Katrina will be the face of Lenskart for the next two years

    Lenskart ropes in Katrina Kaif as brand ambassador

    By A Correspondent

     

    Leading eyewear company Lenskart has announced Bollywood star Katrina Kaif as its brand ambassador. Kaif will be the face of Lenskart for the next two years and would also feature in the brand’s new campaign.

     

    Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said: “Lenskart as a brand is all about fun, fashion, playfulness and friendliness. Katrina, we feel, is all of this too naturally, hence a perfect fit and not a forced fit”. He further added: “We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well”.

  • The campaign will be launched in the first week of November and will be on air for a period of three months

    Cipla to demonstrate ways to prevent Obstructive Airway Diseases

    By A Correspondent

     

    Cipla is set to unveil a mass media campaign to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control the disease. The campaign will be launched in the first week of November and will be on air for a period of three months across television, print and social media platforms.

     

    Roping in the best communication talents from the industry, while the creative mandate will be with Grey Group India, Impact Public Relations will drive the entire gamut of stakeholder outreach programs and WatConsult will be responsible for the digital and social media platforms.

     

    Said Nikhil Chopra – Head India Business, Cipla: “Myth-busting around inhalers and awareness about OADs being manageable will be the prime focus of the campaign. We aim to normalise inhalers and debunk the misconceptions around it. Our storytelling follows an approach which will help demonstrate the fact that patients have a smarter and effective way to treat asthma. I am glad that Grey Group and Impact Public Relations have come on board to support us with their core expertise in driving this behavioural and attitudinal shift.”

     

  • The campaign is running on all popular TV channels

    Dailyhunt rolls out its new campaign, #NewsKaDailyDose

    By A Correspondent

     

    Leading news and local language content platform Daiyhunt has partnered with What’s Your Problem to launch a TV campaign – India Reacts.

     

    Commenting on the new ad campaign, Virendra Gupta, Founder & CEO, Dailyhunt said: “At Dailyhunt, we have been constantly innovating and have evolved to be the best destination for content in local Indian languages. We take pride in describing ourselves to be the single largest news platform of local languages. With the latest campaign, we want to highlight the current trends related to digital news consumption pattern in India.”

     

    Said Amit Akali, Joint MD and Creative Head– Creative and Content – What’s Your Problem: ““The ‘what to say’ and strategy is as important for any brand, as the creative. Thus, we decided to go back to the basics and demonstrate how the brand has been giving 15 crore Indians all the news and info they need. As a creative hook, we latched on to what news makes anybody do; laugh, cry, get irritated, frustrated, happy, smile – basically react! We purposely kept the narrative simple and showed people all over India reacting in different ways, revealing eventually that it was all thanks to Dailyhunt. To add interest, we decided to make a ‘reaction track’ and render the reactions musically.”

  • One of the key agenda will also be to drive awareness about the stories behind the brand's collections

    Gozoop wins digital mandate for HRX by Hrithik Roshan

    By A Correspondent

     

    Integrated communication agency, Gozoop has won the digital mandate for HRX by Hrithik Roshan. As part of the mandate, Gozoop will manage the HRX digital assets such as Facebook, Twitter, and Instagram to strengthen consumer loyalty and acquire new relationships with the brand. One of the key agenda will also be to drive awareness about the stories behind the brand’s collections.

     

    Commenting on the appointment, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said: “We are delighted to partner with a brand that values a digital first approach to connect with its audiences in today’s times. We look forward to leveraging our experiences and insights to help brand HRX win in this new world.”

     

    The mandate includes social media strategy, content marketing and creative strategy across digital platforms. With this partnership, Gozoop has bagged another strong fashion and retail brand player in its portfolio.

  • Naz foundation and Slum Soccer are new NGOs on board to receive support

    Yuvraj Singh unveiled as Laureus brand ambassador

    By A Correspondent

     

    Mercedes-Benz India reinforced its commitment towards society by using the power of sports to bring about a change amongst the underprivileged children. Fostering its association with Laureus Sport for Good for the second year, Mercedes-Benz India will fund developmental programmes for two new NGOs- Naz Foundation and Slum Soccer. In addition MercedesBenz India will continue to fund existing Laureus-supported partners Oscar Foundation and YUWA.

     

    Strengthening its association with India, Laureus Sport for Good has announced Indian cricket star Yuvraj Singh as a Laureus Ambassador. Laureus Sport for Good supports children and young people, using the power of sport to help them overcome violence, discrimination and disadvantage, proving sport’s ability to change the world. The global organisation supports more than 100 programmes in 35 countries.

     

    Said Roland Folger, Managing Director & CEO, Mercedes-Benz India: “If steered by leaders with the right intent and attitude, sport can be a positive, character-building experience for the youth of a country. As the inventors of the automobile, Mercedes-Benz has always focused on creating a positive influence in the lives of people worldwide. By taking this association forward with our global partner Laureus Sport for Good Foundation, we intend on pursuing our brand philosophy with greater rigour by using the power of sports as a social development tool. By bringing on board two more reputed organizations–NAZ Foundation and Slum Soccer, we are hopeful of seeing greater opportunities to realize the hidden potential of the youth of this country.”

     

    Commented Andy Griffiths, Global Director at Laureus Sport for Good: “At Laureus Sport for Good, we know that sport enables children and young people to overcome violence, discrimination and disadvantage in their lives. With the invaluable help and support of Mercedes-Benz India, we now have the opportunity to support more fantastic programmes here in India, using sport to support children, particularly girls, to go further in education and play a full role in their communities.”

  • Hathway will provide high-speed fibre broadband subscribers YuppTV subscription as part of the monthly plans

    Hathway partners YuppTV to offer digital entertainment

    By A Correspondent

     

    Hathway has partnered with YuppTV to offer live TV and on-demand entertainment content to customers. Hathway will provide high-speed fibre broadband subscribers YuppTV subscription as part of the monthly plans.

     

    Speaking on the alliance, Rajan Gupta, MD, Hathway said:”The entertainment consumption landscape has changed, the control has shifted to the consumers who can decide what they want to watch at their convenience on multiple devices. The key to this shift is high speed broadband and very affordable price point that makes watching and streaming video a pleasure. No wonder terms like binge watching and OTT original content has gained prominence in quick time. We, at Hathway, are at the right time at the right place and with the right partnership to accelerate this evolution of new age of entertainment. YuppTV gives our customers access to a multitude of entertainment choices making this a win – win situation to not only Hathway and YuppTVbut most importantly our customers, who can experience real choice when it comes to entertainment consumption”.

     

    Adding to this, Uday Reddy, Founder & CEO of YuppTV said:”Content with the right connection can go a long way in redefining our industry. We believe that this partnership will help us reach a wider audience base with high speed internet. Over the years we have built a very strong content library across genres that will appeal to every individual in the family, be it movies & music or soaps & serials or lifestyle & Infotainment. With our in-depth analytics and understanding of the audience, we are also creating high quality original content to engage and entertain them at their leisure. Within the next one year we are producing 1000 hours of content, which we are sure will entertain the regional audience. Our depth and reach into unique content will help us consolidate our leadership position in the consumers living rooms as well as broadband accessed devices.”

  • TVC underscores that Abacin is a destroyer of evil – mites, thrips and leaf miners – and saviour of crops

    Crystal promotes Abacin as a new-age miticide brand

    By A Correspondent

     

    Crystal Crop Protection has come up with a TVC on its new generation miticide – Abacin. Launching the TVC, CS Shukla, Senior Vice President- Marketing, Crystal Group, said: “We are happy to launch this TV commercial. It will enhance Crystal’s visibility as a brand leader. The aim is to provide farmers revolutionary solutions for crop protection and yield enhancement. It underscores the fact that though there are many miticides in the market, the farmer picks up Abacin for its efficacy. It portrays Abacin as a trusted miticide, a destroyer of evil – mites that alone can bring farmers fool-proof protection against mites. With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection.”