MxMIndia

Category: MARKETING

  • The new campaign urges consumers to choose healthier snacking alternatives and also educates consumers on how instant noodles are deep fried before being packed

    Saffola Masala Oats urges consumers to choose healthier snacking alternatives

    By A Correspondent

     

    In its new campaign, Saffola Masala Oats aims to break long-standing stereotypes and educate consumers that not all snacks have to be unhealthy and they don’t need to compromise on taste for their health.

    Speaking about the launch of the campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “In India, snacking always leaves us with a sense of guilt since many convenient snacks also tend to be unhealthy. With today’s fast paced lifestyle, quick and convenient food options have become integral to our life yet healthy options are necessary on the path to fitness.  In its new campaign, Saffola Masala Oats encourages consumers to choose healthier alternatives which are convenient, healthy yet tasty to satisfy their cravings.”

     

  • To endorse CP Plus Intelligent Security Systems

    CP Plus signs up Salman Khan as its CCTV ambassador

    By A Correspondent

     

    CP Plus has signed up Salman Khan as its CCTV ambassador. CP PLUS aims to reach out to the masses with this partnership further making them aware of the need for the intelligent security and surveillance in the society at all levels. The brand will come up with communication on security and surveillance through its new campaign, taking it to next level with Salman Khan in action.

     

    On this partnership, Aditya Khemka, MD, CP PLUS said: “With Salman, we intend to reach out to the masses and generate awareness on security and surveillance in India.”

     

     

  • The campaign is launched through a TVC with Set Wet’s brand ambassador Ranveer Singh

    Set Wet urges consumers to move away from traditional styling techniques

    By A Correspondent

     

    Marico’s male grooming brand, Set Wet Gels, has launched a new campaign ‘Sirf Bal Banao mat, Bal style karo’ for its consumers, urging them to embrace hair gels for styling their hair and move away from the regular and dated hair grooming techniques.

     

    Speaking about the launch of the campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Young men in India are becoming increasingly fashion forward and looking at ways to transform their looks, so as to stand out. Set wet wants to help these men make an impression. The new campaign establishes the inadequacy of regular styling techniques and encourages consumers to transform their look with Set Wet hair gels.”

     

    Added Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: “A significant part of our TG believes that running a comb through hair or patting hair down with water is sufficient to make an impression. Our idea was to underline the difference between “baal banaana” and “baal style karna”, thereby making a strong case for gel. And of course, most importantly, to do this in the most un-boring way possible, keeping the Sada Sexy Raho tone of voice going.”

  • Lenskart has grown more than 200 per cent in the last two years and is among the top-3 optical businesses in India today

    Starcom wins media mandate of Lenskart

    By A Correspondent

     

    Starcom has won the media duties of eyewear retailer, Lenskart. Said Mallikarjun Das, Group CEO, Starcom India: “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding. An important factor that determined our win has been our ROI centric planning approach through state- of- the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions.”

     

    As per industry estimates, India’s retail market is expected to grow at a CAGR of 10 percent to $1.6 trillion by 2026 from $641 billion in 2016. India’s e-commerce market is expected to reach $220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025.

     

     

  • This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even start

    CenturyPly Heroes to felicitate achievers for outstanding contribution

    By A Correspondent

     

    Century Plyboards is back with its campaign celebrating the unsung heroes working behind the scenes to make celebratory times special for the rest of us.

     

    The CenturyPly Heroes 2017 campaign aims to felicitate the everyday heroes who regularly bring alive the brand ideology in their everyday lives. CenturyPly Heroes was an initiative started in year 2014 to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large

     

    This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even start: the clay artisans who make the magnificent idols of the Puja. There are hundreds of artisans toiling overtime to make these beautiful idols a reality.

     

    Said Sanjay Agarwal, MD of CenturyPly: ”CenturyPly Heroes is a special campaign to all of us as it gives us a chance to touch the lives of those people who work very hard to make the Pujas happen for millions, the but we forget to recognize or celebrate their contribution. We want this campaign to reach out to the masses so that through their engagement with these unsung heroes, we can make a difference in the lives of these people, however small or big it might be. This initiative is all about touching lives and adding to the warmth and happiness of the city’s festivities.”

     

     

  • Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week

    Kopiko rolls out exciting offer promoting the candy brand

    By A Correspondent

     

    Kopiko has unveiled its Scratch Karo Aagey Raho’ offer. Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week in the the contest will run till October 15.

     

    Speaking on the offer, Barani Dharan, Marketing Head said:“Kopiko has been delighting consumers with its authentic pocket coffee, made from the extraction of real coffee beans. The brand is focused on delivering innovative and memorable experiences for our ardent loyalists. With this contest, we are seeking an enjoyable engagement with the consumers and have already received tremendous response pan India for this activity. Hundreds of buyers have already won prizes and there are many more to win.”

     

     

  • The communication embodies how Swaraj has been nurturing relationships since 1974

    Swaraj appeals to the farmer community with latest film

    By A Correspondent

     

    Swaraj Tractors, a part of the US $19 billion Mahindra Group, launched a new television commercial tilted Mera Swaraj. The new TVC showcases the spirit of the endearing relationship that takes Swaraj tractor closer to the hearts of farmers and all its stakeholders, alike.

     

    Speaking about the commercial, Viren Popli, Chief Operating Officer, Swaraj Division M & M Ltd said: “At Swaraj Tractors, we have a long and close association with the Indian farmer and the ‘Mera Swaraj’ commercial is a true reflection of that sentiment. Over the years, we realized that the Swaraj brand is associated with a lot of pride of ownership and it is this emotion that we have attempted to communicate through this recently launched commercial. In fact, the Swaraj brand belongs to all of us and it is this unique aspect of the brand that we have dwelt upon in a relatable way in the “Mera Swaraj” commercial.”

     

    Added Robby Mathew, Chief Creative Officer, FCB Interface: “During the ideation process, I visited the Swaraj factory along with my team. In many ways, the film wrote itself during the visit. Personally, in all my years in advertising, I haven’t seen an organization like Swaraj. The chemistry between the employees was palpable. Every person I met from the COO downwards was insanely proud of what they were doing. I sensed a real love for soil, for water, for land, and the very act of creation that we laymen call farming.”

     

     

  • The film features brand evangelist Amitabh Bachchan

    Dentsu highlights promising features of TVS Jupiter Classic in new TVC

    By A Correspondent

     

    TVS Motor Company has introduced a new ad campaign for TVS Jupiter Classic. Conceptualised by Dentsu India Pvt Ltd, the film features brand evangelist Amitabh Bachchan, who highlights the value of relationships, which are unchanging yet contemporary, just like TVS Jupiter’s promise of ‘Zyada Ka Fayda.’

     

    Speaking about the campaign, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “Timelessness is the true hallmark of a classic. Always contemporary as an offering and yet unchanging in value.  The TVS Jupiter Classic with its impeccable styling and new features, infuses a sense of excitement yet retains the time-tested reassurance that TVS Jupiter provides. The TVS Jupiter Classic communication focusses on bringing alive the deep relationships our consumers value including the one they share with the TVS Jupiter Classic.  We are confident that TVS Jupiter Classic will find its rightful space in the heart and homes of our consumers.”

     

    Added Samrat Chengapa, Senior Vice President, Dentsu Communications India: “TVS Jupiter has been offering ‘zyada’ year on year and the new Jupiter Classic with its stellar looks backed by the legacy of “Zyada ka Fayda” is definitely a classic all the way. We hope to get an excellent response from the market with this campaign.”

     

     

  • Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come

    Dentsu India wins Synthite Group’s personal care venture

    By A Correspondent

     

    Dentsu India has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by the Synthite Group.

     

    Ashok Mani

    Said Ashok Mani, MD & CEO, Intergrow Brands, a company of Synthite Group: “At Synthite, we truly believe that everything revolves around the product, and that great brand communication will always entail the same in simple, yet most powerful ways. We don’t look for vendors or agencies but we look for partners who understand our language and share our dreams. At Dentsu, we see a lot of what we want from our partner. Their understanding of how the product intertwines with brand communication will definitely help in setting us apart from the rest as we start on this new journey to build one of the finest personal care brands in the country.”

     

    Simi Sabhaney
    Vidya Sankar

    Commenting on the win, Simi Sabhaney, CEO, Dentsu India said, “We are looking forward to creating effective work for this brand, which has been conceived and created on a wholesome philosophy.”

     

    Added Vidya Sankar, Vice President, Dentsu India: “We were completely overwhelmed by the product differentiation that Vieda had to offer. Dentsu will complement it by out-of-the-box creative and strategic direction that would surely up the game and shake the teeming category.”

     

     

  • The commercial will be playing on various sports, entertainment and news channels across India

    Boman Irani gets comically duped in Intex’s latest TVC by Publicis India

    By A Correspondent

     

    Intex Technologies is all set to cash-in on the festive mood of its customers with a humorous tinge, as it launches its latest TVC on the product range.

     

    The ad, conceptualised by Publicis India, is set in a house being looted by two thieves in the presence of its owner. Speaking about the campaign, Keshav Bansal, Director, Intex Technologies said, “Our power packed range of LED and Smart TVs have become hugely popular among the consumers very soon. We are new entrants in this segment, but we come with a robust background of superior quality complemented with aspects of affordability. The market is flooded with Smart TVs that are harping on picture quality and clarity, a highly undifferentiated category. The task thus was to position Intex Smart TV’s in a way that will resonate with the consumers’ desires and aspirations – more than just a bundle of great features at an affordable price. One that we can truly call as ‘a Smart TV’”.

     

    Commenting on the TVC, Bobby Pawar, Director and Chief Creative Officer – South Asia, Publicis India said: “The brief was to bring out the differentiation that makes Intex Smart TV a force to reckon with. With Boman Irani as the communication agent, the unique brand attributes of Intex Smart TV are put out in an interesting and humorous manner for the audience to take note of. The film goes on to redefine ‘smart’ in an unconventional manner and affirm the brand’s ‘Issey Kete Hain Smart’ tagline with much ease.”

     

     

  • Scotch-Brite and Scotchgard brands will be managed from the agency's Bengaluru office

    Lowe Lintas bags mandate for two 3M brands

    By A Correspondent

     

    3M India has appointed Lowe Lintas to handle the creative duties for its brands – Scotch-Brite and Scotchgard.

     

    Hari Krishnan

    Speaking on the win, Hari Krishnan, President, Lowe Lintas (South), said:”It’s a great honour to be partnering a reputed global brand like Scotch-Brite from 3M. The home cleaning tools category poses an exciting opportunity to create category defining communication and we look forward to making an impact with the Lowe Lintas brand of ‘Populist Creativity’.

     

     

    Raj Gupta

    Added Raj Gupta, CEO, Lowe Lintas:”Our experience with building brands and creating effectiveness is well known, particularly in the FMCG category. It’s not every day that an agency gets to partner a brand with such a global reputation and footprint. I would like to thank the team at 3M India for having chosen us.”

     

    Sanjit Satapathy

    Commenting on the appointment of Lowe Lintas, Sanjit Satapathy, Country Business Leader, Consumer Business Group, 3M India Ltd: “The home cleaning tools category is growing at a rapid pace with increasing consumer awareness and acceptance for specialised tools. The consumer needs in this category continue to evolve thanks to the diverse geographic and demographic spread of our target consumers. Scotch-Brite brand backed up by 3M’s core strength in innovation and technology has a range of products to address these needs. Globally within the 3M portfolio, India is a key growth market and we have definite plans to drive accelerated growth in the coming years. Keeping that in mind, we decided to partner with Lowe Lintas. With their strengths in strategic thinking and creative execution, Lowe Lintas will help us execute our growth plans for India market”

     

     

  • Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products

    Havells seeks to make a difference via latest ad campaign

     

     

    Havells India has launched a new ad campaign that showcases its latest offerings in the lighting portfolio ‘QuadraGlow’ and ‘Triyca’.

     

    Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life.

     

    Said Amit Tiwari, Vice President, Marketing, Havells India Limited: “It has always been our philosophy to launch products surpassing the expectations of our customers and fulfil the aspirations of the growing base of modern consumer. Through our new ad campaign, we want to convey the fact that Havells endeavors to turn people’s aspirations into reality through its path-breaking range of products”.