MxMIndia

Category: MARKETING

  • Showcases the widest choices and convenience while looking for property on Magicbricks

    Magicbricks launches musical ad campaign ‘Property Ka Supermarket’

    By A Correspondent

     

    Magicbricks has launched its first ever musical advertising campaign that re-affirms the brand’s position as ‘Property Ka Supermarket’ offering a wide choice of properties, products and services for the customer for each and every stage of the home buying journey.

     

    Through this ad campaign, Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailor made services it has to offer at each and every stage of the home buying journey, notes a communique.

     

    Conceptualised by RK Swamy BBDO, the campaign features popular television actor Iqbal Khan and model Onima Kashyap as lead protagonists. The 360-degree campaign will run across print, outdoor, digital, social and radio. As the first musical commercial in the online real estate industry, the storyboard showcases the consumer as the king, and how Magicbricks offers a wide variety of choices and makes their home-buying experience hassle-free.

     

    Speaking about the launch, Prasun Kumar, Marketing Head, Magicbricks.com said: “The campaign is based on a strong insight that when it comes to looking for choices, Indian consumers just can’t have enough. And in a high ticket and involvement category like Real Estate, this comes to fore all the more. Hence, we conceptualised an idea of presenting Magicbricks as Property Ka Supermarket. When we talk about the home buying process, the choices and services offered by Magicbricks, it is unparalleled. The campaign has been conceptualised and filmed in a way that consumers can very easily relate to the protagonists as they will somewhere see their own story of home buying journey. Based on a very peppy music & lyrics, this is the first in the category and will help uplift buyer sentiments. With this ad campaign, our aim is to reaffirm the brand’s position as ‘Property Ka Supermarket’ offering widest ‘Choices.’ This is the first musical in its category with a dose of fun and humourwith a serious message for the home buying process.Home buying is one of the most important decision of an Indian, and we want to ensure that we at Magicbricks bring to them the best in terms of choice and convenience. With our bouquet of products and service offerings, we,aim at making the home buying journey of our consumers seamless and memorable and that’s what this new ad campaign is all about.”

     

    Added RK Swamy BBDO Creative Director Ankur Suman: ” To tell a brand’s offerings & functions in an entertaining, breezy and yet simple manner is always a challenge.  That’s why the idea of presenting Magicbricks as a supermarket worked brilliantly for us.  It wasn’t easy to make words like 3 BHK, construction or ready-move-lyrical and hummable, but the lyricist, Pankaj Bora, did a spectacular job.”

     

  • Under this partnership, the agency will be responsible for the creative strategy and execution for Puma's marketing communication in India

    DDB Mudra Group wins the creative mandate for Puma

    By A Correspondent

     

    Lifestyle and sportswear brand, Puma has decided to partner with the DDB Mudra Group for the brand’s creative mandate in India.

     

    Speaking on the partnership, Abhishek Ganguly, Managing Director, Puma India said:“We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”

     

    The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.

     

    Added Ranji Cherian, President and Managing Partner, DDB Mudra South:“We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”

     

  • The campaign highlights the negative effects of the use of incorrect lighting on the performance of people whether in school, home or offices

    Ogilvy Delhi executes a new campaign for Philips LEDs

    By A Correspondent

     

    Ogilvy Delhi has launched a new campaign for Philips LEDs. Said Ajay Gahlaut, Deputy Chief Creative Officer, Ogilvy India: “While light helps us see things, more often than not, we fail to see how the glare from ordinary light can be harmful to the eyes. So the brief was to tell people how only the right light comes with low glare which is good for their eyes. And therefore their future.”

     

    Added Chandana Agarwal, Managing Partner, Ogilvy Delhi: “We started on the journey of differentiating our lights basis glare last year. It was a big step to link tiredness of eyes to inappropriate lighting. This year’s communication builds on this proposition further and brings it alive interestingly.”

  • Campaign conceived by Lowe Lintas promises to curb rising prices

    Flipkart back with campaign for Big Billion Days 2017

    By A Correspondent

     

    It’s time yet again for Flipkart’s The Big Billion Days (BBD) which will be a five-day shopping festival.

     

    Conceptualised and executed by Lowe Lintas Bangalore, the campaign is a series of eight films, set in eight relatable, humorous situations that will be visible on and offline.

     

    Highlighting the creative thought process Arun Iyer, Chairman and CCO, Lowe Lintas said: “At a time when rising prices are on everyone’s minds, I think it’s quite cool that Flipkart is making it possible for people to afford the things they’ve always wanted. That’s where the line “Ab mehengaai giregi” comes in. Our intention was to make BBD more than just a mere sale event. Which is why we tackled the cultural problem of ‘mehengaai’ as a whole. We had a blast shooting these different situations, especially with Abhinay, who brings his own magic to everything he does.”

     

    Added Shoumyan Biswas, CMO, Flipkart:“Over the years Flipkart Big Billion Days has grown from the largest shopping carnival in India to being synonymous to #1 festive sale in the country. All of India will see prices drop on things they desire the most and exclusive deals and products unlike anywhere else. Our campaign ‘Ab Mehengaai Giregi’ puts out the biggest offers that are not just worth the claim but also address the daily life woes of every Indian about ‘Mehengaai’. Nothing is ordinary about the Big Billion Days for us, and we are well prepared to reach out to our consumers with highly engaging communication and epic offers”.

     

  • The Womb has won this business after extensive conversations with the Honeywell marketing teams

    The Womb to partner Honeywell’s consumer play in India

    By A Correspondent

     

    The Womb, the agency set up early last year by former Ogilvy senior execs Navin Talreja and Kawal Shoor, has been appointed by Honeywell India as brand strategy and creative partner in building up its air purifier business in India.

     

    Sudhir Pillai

    Commenting on the agency’s appointment, Sudhir Pillai, General Manager – India, Homes at Honeywell, said, “At Honeywell, we value innovation, creativity, and an ability to engineer solutions that address the toughest challenges and unique needs of our customers. The Homes business of Honeywell aims to provide products and solutions that make the consumer’s life comfortable, convenient, at the same time ensuring their safety, health & well-being. The Womb’s approach to marketing and creative solutions is similarly innovative, and we value that greatly. ”

     

     

    Navin Talreja
    Kawal Shoor

    Said Talreja on the win:”We shared our point-of-view with the team at Honeywell; and our customer-centric approach, and the vibe our entire team shared with their counterparts at Honeywell eventually won us the business. With this play, Honeywell is about to demonstrate its strong intent to build its smart/connected homes business in India. And we are proud to partner them in this journey.” Added Shoor: “The Honeywell team absolutely floored us with the openness they showed in our conversations – whether they were about the state of the category in India, or the potential customers, or even the kind of ideas and initiatives that might work. And that makes us happy, as we are keen to work on creating new categories – which means creating new needs, new attitudes and behaviours, and new experiences.”

     

  • Set to a foot-tapping song sung by kids, the campaign showcases young fashionistas

    ‘Yours cutely’ campaign by fbb features the latest in fashion for little ones

    By A Correspondent

     

    Future Group fashion retail arm – Fbb -  has unveiled ‘yours cutely’, a campaign featuring kids flaunting the new festive collection of fbb. Created and conceptualised by DDB Mudra West the campaign features kids styled in different categories of outfits on many different occasions. The commercial is set to a lively song in which kids sing about their fashion.

     

    Speaking about the campaign and the new range Rajesh Seth, COO, fbb said: “Kids love to be dressed and at the same time take pride in what they wear, which is why they tend to show off to their friends or relatives with the expectation of getting some compliments. Yours cutely is a simple campaign dedicated to all little ones. The affordable and attractive range is sure to capture the attention of all kids & their parents alike.”

     

    Commenting on the creative of the campaign Ashish Phatak, Executive Creative Director at DDB Mudra West said: “Kids have a ton of infectious energy and innocence. We tapped into this to complement the fashion quotient so that the campaign is both – stylish and uniquely childlike. And of course, the music goes a long way in creating this mood too.”

     

  • Aims to promote the unique feature of allergy protect

    WATConsult & Godrej urge moms to #SuitUpToAllergy

    By A Correspondent

     

    WatConsult has launched a digital campaign titled #SuitUptoAllergy for Godrej.

     

    Speaking on the launch of the campaign, Rajiv Dingra, Founder and CEO, WatConsult said, “We have a long partnership with Godrej and I have enjoyed working on brilliant campaigns with them. For this campaign, we decided to opt for a humorous plot to simplify the message about kids’ health to moms. I believe that the campaign will resonate with the audience and bring great recognition to the brand”.

     

    Said Swati Rathi, Marketing Director, Godrej Appliances: “At Godrej, it is our constant endeavour to offer products that are built on consumer insights and hence the Godrej Eon Front Loading Washing Machine with Allergy Protect mode keeping in mind the growing allergic disorders in India. Instead of launching the machine in traditional media, we have chosen to launch it first on the digital medium, with a short but humorous video. It has been designed to engage and get attention particularly from parents, who are a key target audience for the product. We engaged with our longstanding partners, WatConsult on this video and are hopeful that it will resonate with the targeted audience.”

     

  • Media Moments is tasked with conceptualising the marketing strategy – both digital and traditional – to establish Voto Mobiles as a prominent mobile brand in India

    Media Moments wins marketing communication mandate of Voto Mobiles

    By A Correspondent

     

    Media Moments has won the marketing mandate for Voto Mobiles, a mobile phone manufacturer that launched last month.

     

    Said Sayantan Dey, Business Head – Overseas – Voto Mobiles on the association: “The mobile market in India is cluttered. We have the legacy of our association with Xunrui Communications – the Chinese giant in mobile phone manufacturing and we have a very robust sales network through our distribution partners Rashi Peripherals and Mobility Redington. However, to meet our growth targets it is crucial that the right brand building strategy is put in place. To achieve the right brand imagery it is imperative that right brand communication is planned to target the right audience: it needs to be the right mix of Creative, Advertising and Communication (both in traditional and digital space). We are delighted to partner with Media Moments as the team brings the right experience and capabilities in accomplishing our vision.”

     

    Speaking about the win, Sandeep Sreekumar, Managing Director – Media Moments said: “Today companies are looking at the integrated intelligent solution under one roof. Our expertise has been in consulting and creating new ideas in marketing communication and its intelligent amplification in hybrid media space. Media Moments is excited to partner with Voto Mobiles: a brand that has exponential growth potential. Voto Mobiles has aggressive sales plan across India – our strategy would be to build the relevant brand imagery depending on the geography and culture that will help Voto Mobiles to consolidate and strengthen its market position.”

     

  • VML India will lead the digital and social strategy for the entire portfolio

    VML India named digital creative agency for Marico’s Parachute Advansed hair oil

    By A Correspondent

     

    VML India has been named the digital creative agency of record (AoR) for Marico’s Parachute Advansed hair oil portfolio. The mandate won includes digital activation for the brands in the Parachute Advansed hair oil portfolio.

     

    Said Udit Bhambri, Head of VML India :“To be able to work with a brand like Parachute Advanased is an honour. We very much look forward to partnering the brand with our digital expertise, to drive both consumer share of mind and wallet.”

     

     

  • MTR Foods is a subsidiary of Norwegian company – Orkla ASA

    Dentsu India wins creative mandate for MTR-Orkla products

     

    Following a multi-agency pitch, MTR Foods has appointed Dentsu India as the agency on record to lead the communication mandate on MTR’s brand ‘Snack Up’ and its parent company Orkla’s brand ‘Laban’.

     

    Commenting on the win, Samrat Chengapa, Senior VP, Dentsu India, said: “We are absolutely delighted at winning this business from MTR and Orkla. With this win, we certainly look forward to co-creating work that truly makes an impact in the marketplace.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “With MTR, it was meeting of minds from the word go! We are looking forward to a long and productive relationship.”

     

    Said Prerna Tiku, General Manager Marketing, MTR Foods: “We are very excited to start this partnership and look forward to working together to build emerging categories for MTR and Orkla.” Added Sunay Bhasin, Chief Marketing Officer, MTR Foods: “We couldn’t have thought of a better partner than the young and dynamic team at Dentsu for our emerging categories. I look forward to a close and impactful partnership.”

  • The campaign captures the essence of Oman at different levels and highlights diverse aspects of the destination

    Oman Tourism launches global ad campaign

    By A Correspondent

     

    Oman Tourism has announced the launch of its global advertising campaign for the upcoming season which will go live across television and other digital platforms.The film is conceptualised and developed by the Ministry of Tourism’s teams working in Oman and India and is directed by Bapi Bit of Motherboard Films.

     

    Speaking on the film, Salim Adi Al Mamari, Director General of Tourism Promotion, from the Ministry of Tourism in Oman said: “We are successfully promoting Oman in the Indian market and in countries around the world, and felt there was a strong need for a customised film that highlights the Omani culture, landscape and history, while also depicting the outdoor adventure and wedding aspects of our country. We believe that our new film has put together an interesting mélange of all these facets and are certain that the film will appeal to audiences; while helping boost footfalls in the coming months.”

  • The business moved after a comprehensive process that saw participation from eight other agencies

    Godrej & Boyce moves from Mindshare to Starcom, Isobar will handle digitals

    By A Correspondent

     

    Godrej & Boyce (G&B) has announced the appointment of Starcom Worldwide and Isobar India as its traditional and digital media agencies. The business moves from incumbent Mindshare after a comprehensive process that saw participation from eight other agencies. According to industry sources, the G&B media spends are estimated to be Rs 100 crore annually and the digital spends would be in the region of Rs 20-25 crore.

     

    Speaking of the appointment, Animesh Bhartiya, Chief Communications Officer, Godrej & Boyce said, “G&B is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and all other stakeholders, it is also imperative on the other, to understand how resources can be best optimised at a group level by leveraging combined effort and spends. In a rapidly evolving media landscape, we also need new and innovative practices and approaches to connect meaningfully with a new generation of consumers. We believe Starcom and Isobar have the necessary skillsets and attitude to bring fresh thinking to an organisation as varied as ours. Our teams are enthusiastic about the new partnerships. We are thankful to each of the agencies for their participation.”

     

    Added Suruchi Trivedi, GM Corporate Marketing & Communications, Godrej & Boyce: “Our objective was to drive efficiencies by moving from a fragmented approach across the organisation to a more consolidated one. We developed a robust scientific process for the pitch ensuring that all the key parameters of evaluation are dovetailed into the same. After a rigorous analysis along with the key stakeholders from within the company, we unanimously decided that the pitch response from Starcom and Isobar best aligned with the organisation’s objectives. We now look forward to seeing this synergy come to life and deliver amazing results. We thank Triggerbridge who managed the pitch process for us.”

     

    Said Mallikarjun Das, Group CEO, Starcom India: “It’s a privilege to partner with Godrej & Boyce, one of India’s leading corporate groups with their diversified business interests. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers.”

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, said:“Godrej is one of the most prestigious brands in India. We are honored and thrilled, that they have chosen us as their digital partners to help them in their digital transformation. We look forward to doing some great work together”.

     

    Commenting on the appointment of media partners, S Yesudas, Managing Director and Co-founder, Triggerbridge, the marketing services consulting firm or unagency set up in late 2015, said: “Our objective was to ensure we help G&B bring the best agency partner on board. We congratulate Starcom Worldwide and Isobar for being chosen as the G&B media partners and we wish them the very best.”