MxMIndia

Category: MARKETING

  • The new integrated campaign will have a multi-pronged approach, with reach on TV, in-store and across digital and social platforms

    Burger King launches inaugural campaign for Wooper, er, Hopper, erWhopper

    By A Correspondent

     

    Burger King India has launched its first ever TVC, with an aim to establish its signature product, the Whopper as the leader in the market. The campaign conceptualised by Lowe Lintas Mumbai and the film, directed by Kishore Iyer of Nirvana Productions, is primarily targeted to India’s millennial generation, and will aim to strengthen brand awareness.

     

    The integrated campaign will have a multi-pronged approach, with reach on TV, in-store and across digital and social platforms.

     

    Said Raj Varman, Chief Executive Officer, Burger King India: “The Whopper is inimitable and bigger than a quintessential burger in both flavour and size. This is exactly what we wanted to impress upon in this campaign. Our guests absolutely love the Whopper and give us credit for offering a big product at an affordable price. This commercial is a great combination of a real consumer insight and a powerful product differentiator.”

     

    Added Arun Iyer, Chairman & CCO Lowe Lintas: “Whopper is the flagship product of Burger King, globally. The brief was to launch this flagship product in India by telling the millennials this truth “It’s not a burger, it’s a whopper” while keeping it in sync with the brand philosophy of “your way”. However the challenge for us from the India context was two fold – “Whopper”, the word, is not used enough plus we needed to bring alive the brand philosophy (of Your Way) for the Indian millennial. That’s when we noticed the Indian truth for the Whopper- it was mispronounced a lot thanks to the way the spelling reads. We felt this ‘mispronunciation’ was an opportunity to leverage wherein the brand accepts millennials as they are and also demonstrates its ability to laugh at its own reality of people mispronouncing the whopper, hence the idea of “call it whatever, never a burger”. This not only landed the brand philosophy but also delivered on the core attribute of ‘authenticity’ that the brand has at its core.

     

  • Pepperfry's Mother's Day campaign aims to capture the little nuances of mothers that children experience and fondly reminiscent about

    Pepperfry.com celebrates role of mothers in latest campaign

    By A Correspondent

     

    Pepperfry.com launched a content marketing campaign to celebrate Mother’s Day. Through the campaign, Pepperfry wants to pay a special ode to the forever humble matriarchs who make our house the nest we love.

     

    Talking about this campaign Mihir Kulkarni, Head, Brand and Retention Marketing, Pepperfry said, “For children, home is a plethora of memories and moments they share with their mothers. And kids, though naïve, are very perceptive and revel in these experiences.Therefore, through this video, we have captured the special bond Pepperfry employee kids share with their mothers.”

  • Shubhodip Pal elevated to Chief Marketing & Commercial Officer as Shubhajit Sen decides to pursue other opportunities

    Micromax announces senior leadership changes

    By A Correspondent

     

    Shubhodip Pal

    Micromax Informatics announced the appointment and elevation of Shubhodip Pal as its new Chief Marketing & Commercial officer and Group Head for VAS and online sales. In his previous role at the organisation, Pal was the Chief Operating Office at YU Televentures, a 100 per cent subsidiary of Micromax Informatics. The announcement comes in light with the current Micromax CMOShubhajit Sen deciding to move on to pursue other interests.

     

    Commenting on Shubhodip’s appointment, Rahul Sharma, Co-Founder, Micromax Informatics said: “Shubhodip has been instrumental in brand development for Micromax at various stages – be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand.”

     

    On Sen’s exit, Sharma said: “While Shubhajit has decided to pursue other interests, his contribution in the past two years has been immense and we would like to thank him for his contribution and wish him great luck ahead.”

     

     

     

  • The commercial shows a man riding on a TVS Jupiter captivating bystanders as the scooter changes colours riding across the city

    TVS Jupiter highlights attractive colour selections in latest campaign

    By A Correspondent

     

    TVS Motor Company has introduced a new advertising campaign ‘Zyada Colours’ for its flagship scooter brand TVS Jupiter. The campaign, conceptualised by Dentsu Communications India, captures how TVS Jupiter continues to remain true to its promise of ‘Zyada ka Fayda’ with its offering of 10 attractive colours giving its customers the widest range of colour selections.

     

    Speaking about the campaign, Aniruddha Haldar, Vice President – Marketing (Scooters), TVS Motor Company, said: “TVS Jupiter has stood for the promise of ‘Zyada ka Fayda’. The power of this campaign resides in how simply it conveys the message and brings our latest and widest offering of colour selections to the fore. TVS Jupiter is the only scooter to have 10 colour options more than any scooter in the market. Every customer can now select a colour he identifies with the most.”

     

    Added Samrat Chengapa, Senior Vice President, Dentsu Communications India: “Staying true to its ‘Zyada ka Fayda’ promise, TVS Jupiter offers 10 unique colours to give consumers the widest range of colour options in the category. To communicate this, we launched a new campaign with the message ‘Colours so attractive that all eyes are on TVS Jupiter!’ We hope to get an excellent response from the market with this campaign.”

     

  • Strengthening bonds with its consumers further, LG's digital video tells the tale of every Indian home

    LG celebrates two decades of existence with a short film

    By A Correspondent

     

    On the occasion of its 20th anniversary in India, LG has rolled out a video that showcases how dreams come true with LG. Said Amit Gujral, Head Corporate Marketing, LG Electronics India: ‘’LG’s 20-year-long presence in India has been remarkable. Today our consumers don’t recall us just as a brand, but a trusted partner that has been an integral part of making their lives better. LG has always struck the right chords with its consumers and taken unique steps to make their aspirations a reality. A big thank you to all our Indian consumers. Their trust in us gives us inspiration to deliver our best each time and continue to live the Brand Promise – Life’s Good”

     

  • Citrus provides payment gateways, one-tap pay, and other innovative solutions

    Zenith wins media business of Citrus Pay and LazyPay

    By A Correspondent

     

    Zenith, part of Publicis Media India, has won the full range of media duties of payments solutions brands Citrus Pay and LazyPay. Both are a part of fintech company PayU India.

     

    Tanmay Mohanty

    Said Tanmay Mohanty, Group CEO, Zenith: “We are pleased to have won the media business of two innovative and ambitious digital payments solutions brands Citrus Pay and Lazy Pay… We look forward to delivering spectacular results for The Payu Team.”

     

    Added Abhijit Bhattacharya, Head Marketing, Consumer Business from PayU India, says, “Zenith is a great strategic partner to have, with a wealth of experience in the financial services and payments sector. We look forward to a long and fruitful partnership.”

     

  • The agencies will also work on the online jewellery brand Candere, which was acquired by Kalyan Jewellers recently

    Kalyan Jewellers empanels Ogilvy and L&K Saatchi & Saatchi for creative duties

    By A Correspondent

     

    Following a multi-agency pitch, Ogilvy and L&K Saatchi & Saatchi won the global creative mandate for Kalyan Jewellers across India and West Asia markets.

     

    Commenting on the development, T S Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said: “Kalyan has emerged as India’s largest jewellery brand and has ambitious plans to expand globally. I am delighted to welcome Ogilvy as well as L&K Saatchi & Saatchi and look forward to their support to reinforce the brand’s core value of Trust, as we embark on the next phase of growth.’’

     

    Said Piyush Pandey, Executive Chairman & Creative Director South Asia Ogilvy: “I am delighted that Ogilvy is going to partner Kalyan Jewellers in their journey to make not just a national but perhaps an internationally-by-Indian brand. We will bring together our best creative resources to make this journey meaningful and successful.”

     

    Added Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are both excited &honored to be the brand & communication partner for India’s largest jewellery brand. Kalyan has brought transparency into a highly unorganised sector and has worked hard to educate customers and earn their trust. We look forward to creating compelling creative campaigns and building preference for the brand in a highly competitive category.”

     

  • The unscripted film delivers a refreshing take on what motherhood means

    Himalaya unveils #momsunplugged campaign on digital medium

    By A Correspondent

     

    Turning the spotlight on mothers in a unique way, Himalaya has launched a digital campaign, #momsunplugged. Captured in a series of unscripted films, the campaign features spontaneous and heartfelt conversations between real moms sharing their emotions, experiences of joy, fear, guilt, apprehensions, and efforts to create a new identity while exploring the world of motherhood

     

    “We launched Himalaya for Moms to help mothers in their journey of motherhood. Through #momsunplugged, we wanted to feature them in their true sense. This is our first campaign that allows mothers to speak their hearts out in the most candid way. We hope to ignite these conversations among mothers to share their happiness, sadness, anxiety, and experiences that comes with motherhood. We want mothers to believe that it is completely normal to feel anxious during this period. Unless we acknowledge their concerns, they will continue to feel stressed and imperfect,” said N.V Chakravarthi, General Manager Himalaya BabyCare.

     

    This campaign will be accessible on various digital platforms including Himalaya BabyCare’s Facebook Page, Blog and YouTube.

     

  • In this role, Sunder will lead the local brand campaign and marketing efforts for Adobe India

    Sunder Madakshira to head Adobe marketing

    By A Correspondent

     

    Adobe announced the appointment of Sunder Madakshira as Head of Marketing for its India business. In this role, Madakshira will lead the local brand campaign and marketing efforts for Adobe India. He will report to Marta DeBellis, Vice President of Marketing for Adobe Asia Pacific.

     

    Said DeBellis: “India continues to be one of our fastest growing markets in the region, and we see our marketing strategy here playing a key role in furthering our brand and growth plans. We are excited to have Sunder join Adobe to spearhead the marketing function in India, and are confident that his depth of experience will help us strengthen our brand’s leadership in this strategic market.”

     

    Over the last two decades, Madakshira has worked with big brands such as SAP, Wipro, Hindustan Unilever and Visa. In his most recent assignment, he was heading the marketing division at EdgeVerve Systems, the product subsidiary of Infosys Limited.

     

  • Maddy to represent Hathway Broadband in a new pan India campaign

    Hathway ropes in actor Madhavan as its brand ambassador

    By A Correspondent

     

    Hathway Broadband has announced the appointment of actor Madhavan as the national brand ambassador.

     

    Welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom said: “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan India acceptance and charismatic personality as the youth icon, will help us increase our customer footprint across India”.

     

    According to a communique, Hathway will be shortly rolling out a multimedia campaign featuring the new brand ambassador that will highlight Hathway’s cutting-edge GPON , Fibre to home (FTTH) technology and Ultra High-Speed broadband network.

     

  • Known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand

    Ranbir is Yatra’s brand ambassador

    By A Correspondent

     

    Yatra.com has announced Bollywood superstar and youth icon Ranbir Kapoor as its brand ambassador. Speaking on the association, Sharat Dhall, COO (B2C), Yatra.com, said: “Today Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

     

    Commenting on the occasion, Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said: “With Ranbir Kapoor coming on-board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication.”

     

  • Bahl will be based in Gurugram and report into Manoj Kumar, Managing Director

    GSK Consumer Healthcare appoints Vikram Bahl as Area Marketing Lead

    By A Correspondent

     

    GSK Consumer Healthcare announced the appointment of Vikram Bahl as the Area Marketing Lead for Nutrition and Digestive Health. Vikram will be based in Gurugram and report into Manoj Kumar, Managing Director, GSK Consumer Healthcare Ltd. He succeeds Prashant Pandey who moves to Bangladesh as General Manager – MyBaN (Myanmar, Bangladesh & Nepal).

     

    Bahl joins GSK from Kellogg where he was the Global Innovation Lead for wholesome and savoury snacks, based out of their headquarters in the US.

     

    Announcing the changes, Manoj Kumar, Managing Director, GSK Consumer Healthcare Ltd, said: “We are pleased to welcome Vikram on board. He brings with him over 23 years of rich experience and in-depth knowledge working across various FMCG companies globally and India. With such extensive experience in driving businesses and building brands, I am confident that Vikram will help us in taking the Nutrition & Digestive Health category to greater heights.”