MxMIndia

Category: MARKETING

  • Tirupati Group is a global provider in pharmaceuticals, nutraceuticals, sports nutrition and ayurvedic formulations

    Tirupati Group appoints CreateID8 for brand repositioning

    By A Correspondent

     

    CreateID8, a strategic brand design agency and a division of WITS Interactive, has bagged the creative strategy, communications design and execution mandate for Tirupati Group. Tirupati Group is a global provider in pharmaceuticals, nutraceuticals, sports nutrition and ayurvedic formulations based out of Himachal Pradesh.

     

    Under the mandate, CreateID8 will construct a brand communication strategy that will fuse Tirupati’s diverse portfolio, with a promise to make healthcare offerings and choices, better.

     

    Speaking on the win, Hitesh Jain, Founder & CEO – CreateID8 said: “CreateID8 welcomed the opportunity and set out on rebranding the corporate identity of Tirupati Group. We conducted a comprehensive research process that included questionnaires for the company stakeholders to understand their work culture and ethos, while also focusing on obtaining clarity on new strategic business initiatives. After evaluating the company’s brand and business objectives, CreateID8 fashioned a brand identity and philosophy based on the core competencies, unique offerings, and essence of Tirupati’s Foundation.”

     

    Added Ashok Goyal MD – Tirupati Group of Companies: “After multiple rounds of discussions and due diligence, we decided to go ahead with the CreateID8 team because of their scientific and data-driven approach to creating brand identity and strategies which are in sync with our business requirements. Not only did they invest time in understanding about our business, but also did a consumer insight study amongst our clientele to understand how they, the clients, perceive the brand and what do they expect from it.Very rarely do you see an agency with such a combination of creativity, innovation and data-backed solutions.”

     

  • DaburAmla Hair Oil's new identity now has Kareena Kapoor Khan's face on the front label

    Dabur Amla Hair Oil ropes in Kareena Kapoor Khan as brand ambassador

     

     

    Personal care company Dabur India Ltd, announced Bollywood Actress Kareena Kapoor Khan as the new face of the preferred hair oil brand, DaburAmla Hair Oil. The oil brand’s new identity now has Kareena Kapoor Khan’s face on the front label, making the 75-year-old brand more contemporary and appropriate in consonance with today’s lifestyle.

     

    “We are proud to welcome Kareena Kapoor Khan into the DaburAmla family. DaburAmla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand,” said Rajat Nanda, DGM – Hair Oils, Dabur India Ltd.

     

  • Features influential names in street culture and art from India and Eastern Europe

    Puma unveils its new #RunTheStreets campaign

    By A Correspondent

     

    Global sportswear brand Puma has unveiled a brand new #RunTheStreets campaign that depicscultural exchange and features influential names in street culture from India and Eastern Europe. The video tracks crews from different cultures crossing paths in Delhi and Mumbai and creating a social connection between all of them.

     

    Blurring the lines between performance and style, Puma’s new Sportstyle “#RunTheStreets” platform puts forward street-ready and technically progressive products for those who aspire to change the game with every hustle and grind. It speaks to true individuals who own their looks and the moment. Internationally, headlining the campaign is PUMA’s newest creative collaborator, Grammy-winning artist, lyrical genius, and style icon The Weeknd.

     

  • This association will leverage the versatility and youthfulness of both stars

    Shahid Kapoor and Shruti Haasan appointed brand ambassadors for Flite

    By A Correspondent

     

    Relaxo Footwears Ltd has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its brand Flite. This association will leverage the versatility and youthfulness of both stars, as they represent the underlying brand promise of Flite: Fashion & Style, notes a communique.

     

    Speaking on the association, Gaurav Dua, Director, Relaxo Footwears Ltd said: “We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. They are youthful and reflect freshness andstyle, attributes that fit the brand persona well.”

     

  • The new campaign seeks to build greater appeal, and expand the market base for a car that has been well accepted and loved by the country for over five years now

    Renault Duster highlights true SUV spirit in new campaign

    By A Correspondent

     

    Expanding the Duster stable, Renault launched a new variant of the Renault Dusterrecently. Conceptualised by Law and Kenneth Saatchi and Saatchi, the new TVC-led  campaign aims to encourage people to be more socially conscious, while highlighting the versatility of the Duster.

     

    Said Virat Khullar – Head of Marketing, Renault India: “This is the first time Renault has introduced an emotive campaign on social awareness for the Duster. The TVC essentially retains the Duster’s iconic macho stance, but also adds a heart of gold to the narrative. The overarching objective was to realign the communication approach for the new Duster in a way that it resonates with both urban and semi urban audiences, thereby reaching out to a wider base of audience. The campaign subtly brings this emotion alive, through our protagonist, with his all-terrain capable and resilient new Renault Duster. The campaign essentially drives home the point to take the right step with the right intent that becomes a source of inspiration for others too”

     

    Added Kartik Smetacek – Executive Creative Director, Law & Kenneth Saatchi & Saatchi: “The task was to build emotional appeal for the new Duster. We mined stories that would strike a chord with greater India, while also allowing us to demonstrate the inherent strength and capability of the car.”

     

    Said Vivek Kumar Duggal – Sr. Vice President, Law & Kenneth Saatchi & Saatchi: “With over 1.5 lakh on-road, the Renault Duster has a pan-India presence. Our narrative therefore brings alive a palpable overarching Indian context. Our stories bring alive this emotion, through our protagonist, with his capable Duster.”

     

  • A delightful series of 5-second commercials for Mother's Day

    Ogilvy and Red Label unveil Moms Vs Internet in 5-seconders

    By A Correspondent

     

    Leading up to Mother’s Day, Ogilvy Mumbai and Brooke Bond Red Label have launched a series of un-skippable five-seconder pre-rolls, where moms talk to their ever-online kids.

     

    Said Harshad Rajadhyaksha, ECD, Ogilvy Mumbai:“The campaign is not born out of any duration restriction. It is born out of a very pertinent insight – The only way your mom can get your attention these days is if she appears in an un-skippable format.”

     

    Added Kainaz Karmakar, ECD, Ogilvy Mumbai: “In each of these commercials the mother makes a sharp point about losing the time of her children to their obsession with the internet. The beauty is, she uses the Internet to make this point.”

     

    Said Abhik Santara, EVP, Ogilvy Mumbai: “Red Label Tea believes in being present on every relevant occasion and tell consumers in as many ways as possible that togetherness is just a cup of tea away.”

     

  • Rizwan Shaikh has over 12 years of experience in digital media in diverse areas such as digital strategy, paid media, organic, social, programmatic and analytics

    Performics. Resultrix strengthens leadership in western region

    By A Correspondent

     

    As part of its western operations expansion, Performics.Resultrix, part of the Zenith India network, has strengthened its leadership team with three new senior appointments who will lead Mumbai operations: Rizwan Shaikh will be overseeing the entire paid media operations of the agency and has the mandate of enhancing the performance product further in alignment with global ambitions.

     

    Avinash Vanpal will be steering big businesses for Performics.Resultrix which includes a large BFSI client and will be providing strategic guidance and multi-channel strategies with a focus on programmatic.And Nishant Gopalia who joins from Zydus Wellness, where he was leading digital marketing for brands such as Sugarfree, Nutralite and Everyuth.

     

    Said Mayoori Kango, Managing Director of Performics.Resultrix: “It gives me great delight to welcome on board our three senior executives,  Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia who have rich and diverse experience across brands and categories and will no doubt advance our growth and expansion in the western region. We lead the performance marketing business in India and given the rising momentum and scale of operations, this is the right time to strengthen our leadership team.”

     

  • Occasions like Mother's Day give the brand an opportunity to highlight this quality and cement NIVEA's role as part of daily skin care regimen

    Nivea unveils a film on occasion of Mother’s Day

    By A Correspondent

     

    For over a century, Nivea has attempted to symbolise a mother’s natural instinct to protect and care. As part of its Mother’s Day communication, Nivea traditionally celebrated the mother-child bond and its role within it. However, this year, the brand decided to broaden the canvas and celebrate all forms of mothers, mother-like figures and motherhood that touch everyone’s lives with a heart-warming campaign led by a digital film, conceptualised by DigitasLBi.

     

    “Nivea epitomises care, trust and love. We believe that #JustLikeMaa is an initiative to widen this circle of love also to ‘Mother-like figures’ and appreciate them on this occasion of Mother’s Day,” said Maximilian Wegener, Category Manager – Skin Care, Nivea India.

     

    “The iconic blue NIVEA Creme tin is now synonymous with care and nothing personifies unconditional care and protection like a mother does. So Mother’s Day holds a special significance for the brand.

     

  • Aims to put an end to the indifferent attitude of the tyre buyer

    Dentsu One creates new campaign for JK Tyre

    By A Correspondent

     

    Dentsu One, the creative agency from Dentsu Aegis Network, has rolled out a new campaign for JK Tyre’s two wheeler tyre range, Blaze.

     

    Said Vikram Malhotra, Marketing Director, JK Tyre and Industries: “We have adopted a 360-degree promotion campaign for Blaze through our marketing and communication platforms. The tagline and message of our campaign ‘Ab se tyres mein sirf JK is OK’ is rooted in our firm commitment to total control and safety while driving on roads. We are going all out with our campaign and expect the premium range of tyres to cover 75%-80% of the domestic two-wheeler tyres replacement market demand.”

     

  • Launches a 360-degree campaign inspired by nature’s eternal resources of light

    Jaquar Lighting signs Deepika Padukone as brand ambassador

    By A Correspondent

     

    Jaquar Group has announced Deepika Padukone as the brand ambassador of its lighting vertical, in an effort to reinforce their position as a key player in the lighting industry.

     

    Said Rajesh Mehra, Promoter and Director, Jaquar Group: “Jaquar Group’s philosophy of attaining global quality standards ensures that our lighting products have high durability and excellent aesthetics. Our products are ‘Made in India, for the world’. That is also what Ms. Padukone represents, with her work being highly appreciated both, in India and abroad.”

     

    Said Rajesh Laikh, Executive Vice President, Crescent Communication: “The concept for the advertising campaign to launch Jaquar Lighting has been inspired by nature and the eternal sources of light for planet Earth. The artistic and aesthetic idea has been brought to life by DeepikaPadukone as Jaquar Lighting’s new brand ambassador, who herself is a symbol of light and brilliance much like her name.”

     

  • Conveying the ethos of 'Fruits Up,' the Ad depicts changing perspective of today's youth

    Fruits Up seeks to break fizzy stereotypes through latest campaign

    By A Correspondent

     

    Leading fruit juice player, Manpasand Beverages has launched its latest campaign for ‘Fruits Up’ featuring brand ambassador TapseePannu. This is the first ad of the brand with Tapsee after she was signed up as the brand ambassador for the product in December 2016.

     

    Said Abhishek Singh, Director, Manpasand Beverages: “‘Fruits Up’ represents a variety of healthy carbonated fruit drink with goodness of fruit pulp in it. Our tag line, “Fruit with Fizz” is the apt description of the brand that aims to capture the health conscious and sensible youth of today. We wanted the campaign to resonate with the youth of today and also stress on the changing norms of the society. “

  • He goes down the memory lane in his new office as Johnnie Walker celebrates his personal progress as part of the #LoveScotch campaign

    Karan Johar to endorse #LoveScotch for Johnnie Walker

    By A Correspondent

     

    As part of the global #LoveScotch initiative, Johnnie Walker Scotch Whisky has announced the first India personal progress story with director-producer and now author.

     

    The Johnnie Walker film with Karan has been executed by Dharma 2.0 team. The digital film is the directorial debut for Sharan Sharma, a member of the Dharma 2.0 team.

     

    Said Nitesh Chhapru, VP – Marketing at USL – Diageo: “Johnnie Walker globally is creating communication that is based on the insight that extraordinary achievers move themselves and culture forward by seeking answers within. We are very proud to present Karan’s inspiring personal progress story andby building on this narrative we hope to inspire a positive culture shift in India that promotes and encourages the idea that it’s the walk within which propels you forward”.

     

    #LoveScotch is a global movement by Diageo to recruit the next generation of Scotch drinkers and spark a global love affair with the world’s favourite whisky.