MxMIndia

Category: MARKETING

  • It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it

    #AaoBrowseKarein, says BlueStone.com in new TVC

    By A Correspondent

     

    Bluestone.com has launched a TVC, #AaobBrowseKarein featuring VJ Yudhisthir and actor Ira Dubey which focuses on keeping the spark alive in relationships by browsing for jewellery together. It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it.

     

    Like in the previous campaign, the film features a young couple, played by Yudhishtir and Dubey. This time it is the wife (Ira), who instigates for a playful moment of intimacy and the husband (Yudhisthir) brushing it off ever so slightly. When she finally wraps her arms around him, he gives in and together they discover the romance in browsing for jewellery with BluesStone.com.

     

    Talking about the ad film, Srinivas S, Chief Marketing Officer, BlueStone.com, said, “The insight behind this campaign was that the need for jewellery is a cry for romance. We believe that jewellery browsing together nested in the arms of your loved one can be an intensely romantic experience. The concept of ‘browsing’ in jewellery never existed, jewellery is just ‘bought’ as and when the need arises. BlueStone allows uninhibited and unlimited browsing of jewellery and offers greater freedom and control to the consumers Aao Browse Karein!”

     

    Anil Thomas, Chief Creative Officer, Ralph and Das, said, “Spontaneity is what keeps romance alive in a relationship and we want to tap into that same spontaneity when it came to browsing for jewellery. We thought it would be interesting to create a sequel to the previous film where the husband beckons his wife to come to him for an intimate moment only to realise that he actually wants to show her the jewellery he has bought for her. We thought maybe it’s time for the wife to return the favour with the same playful innuendo”

     

  • In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby

    Johnson & Johnson promotes gets stars to promote breastfeeding

    By A Correspondent

     

    On the occasion of International Breastfeeding Week which was celebrated from August 1- 7, Johnson & Johnson initiated the ‘I Pledge to Breastfeed’ campaign to spread awareness on the benefits of breastfeeding and to encourage Indian moms to pledge to breastfeed their babies. To talk about the benefits of breastfeeding, renowned actresses and celebrity mothers Sonali Kulkarni and Devayani joined leading lactation experts and well-known Pediatricians to support Johnson & Johnson to educate mothers on the power of touch and its impact on the overall development of the child.

     

    In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby and the benefits in the mental, physical and cognitive development of a child.

     

    “Getting ready for the birth of your baby is an exciting and busy time. Deciding to breastfeed can give your baby the best possible start in life. It is one of the most amazing acts of motherhood and benefits you and your baby in many ways. But it is more than just providing nutrition. It is a great start to enhancing mother baby bonding. More health, more eye contact, more time together and more falling in love,” explained Dr S.S. Kamath, a leading authority on lactation in India.

     

    According to a UNICEF Report[i], only 34 per cent of Indian mothers breastfeed in the first hour. In a land where 1.5 million children under the age of five die every year, only 46 per cent of infants below six months are exclusively breastfed. The report further elaborates how children who are breastfed in the first month are 14 times more likely to survive over those who are given nourishment in the form of formula or any other milk.

     

    As a part of this campaign, Johnson & Johnson India will be supporting  over 600 healthy baby camps in hospitals and nursing homes across multiple cities in the month of August to educate mothers about the benefits breastfeeding offers and how it can help develop the bond with your baby.

     

    “We are privileged to partner again this year with prestigious health care associations such as Indian Academy of Pediatrics (IAP) and Trained Nurses Association of India (TNAI) to spread awareness on this topic and urge every new mom to take a pledge to breastfeed her baby,” said Ganesh Bangalore, General Manager – Marketing, Consumer Business, at Johnson & Johnson India.

     

     

  • The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few

    Interbrand unveils new identity for Cyril Amarchand Mangaldas

    By A Correspondent

     

    Legal services firm, Cyril Amarchand Mangaldas (a successor firm of the erstwhile Amarchand and Mangaldas and Suresh A Shroff and Company) unveiled a fresh brand positioning and identity for the firm, at its first Founder’s Day celebration.

     

    The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few.

     

    Cyril Shroff

    Speaking at the event, Cyril Shroff, Managing Partner, Cyril Amarchand Mangaldas said, “Cyril Amarchand Mangaldas is like a start-up with a hundred year old history. So, while we are unveiling a new identity and fresh thinking today, the values and the principles that we have internalized are over a hundred years old. In many respects therefore, this new identity is like taking those same values into a new dawn.”

     

     

    Ashish Mishra

    The identity has been designed by Interbrand. Ashish Mishra, MD, Interbrand India, said, “As Interbrand India, we are committed to helping the best Indian brands navigate their ambitions to become the best global brands. We are delighted to be entering into a long term partnership with Cyril Amarchand Mangaldas which is the country’s top law firm and has the potential to emerge as a strong global brand too. As a matter of fact, through the project, the new vision for the brand has already been articulated. And it is to emerge as the top law firm from Asia by 2025.”

     

    To express this position, the identity draws from demand drivers that are considered most compelling in client choice – heritage, knowledge, expertise and relationships. The identity builds on these factors symbolically: The ring of gold is a symbol of unity and infinity. Gold as a color embodies tradition, brilliance and success. Wisdom, integrity dignity and ambition are qualities that are represented by the color, violet.  While the orange in “C” stands for warmth and friendship.

     

    The identity makes use of an interesting concept of ligatures, or letters that are joined to form shapes. Thus, C, A and M appear joined to each other within the golden ring, thereby symbolizing the tightly knit relationships both, within the firm and with clients.

     

    Apart from the play of letters and colors, the placement of the dot also reveals an element of surprise – the formation of an elephant within the circle. The elephant symbolizes strength, intelligence and longevity –the qualities of the firm that make it so valuable to clients. “And the fact that it is ‘hidden’ within the symbol implies intelligence and insightfulness – traits crucial for a law firm’s ability to see things that others don’t. That’s a hallmark we would want to build through experiential reinforcements for the brand going forward”, added Mishra.

     

  • India's mobile users dance to ‘No Idea, Get Idea' tune and connect with the No. 1 MNP operator

    Idea targets emigrants in new campaign on MNP

    By A Correspondent

     

    Changing one’s mobile connection; finding the network which has coverage everywhere in the country; hassle-free management of multiple connections and bills – are some of the challenges faced by Indians migrating to different cities in a hope of better living, career, and lifestyle. For those who have hassles in dealing with these issues, they can simply take an Idea connection, as is suggested in the new campaign by Idea.

     

    One of the new Idea ads on television shows a young man reaching Kochi from Kolkata and soon after landing at the railway station realizes that his phone has no connection. His quest for getting the best network is answered immediately by the locals who suggest, he ‘Get Idea’. The people are then seen swaying to the ‘No Idea, Get Idea’ tune at the platform.

     

    In another scenario, a young career oriented girl is shown to be shifting base to Delhi from Alwar after landing her dream job. While she is all enthused about making it big in her career, she is faced with the hassle of dealing with multiple bills for her phone, tab and other devices. She has ‘No Idea’ how to get rid of this chore of managing multiple bills, and that’s when her colleagues in the new office suggest her to ‘Get Idea’. The thrill of overcoming this problem gets them all dancing to the catchy ‘No Idea, Get Idea’ tune.

     

    Elaborating on the new campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Brand Idea has always believed in enriching lives of people through fresh, innovative, yet simple ideas to solve their daily problems. The brand’s ability to stay relevant has enabled Idea to become an endearing brand for consumers across all categories and the MNP leadership is a testimony for this attribute. The concept behind this ‘No Idea, Get Idea’ campaign is to help mobile phone users get access to superior service when they switch cities, at a time when NMNP is a reality. The new ads have the signature Idea feel of being youthful, with a catchy music, and conveying the message in a simple manner.”

     

    Under this new campaign, Idea has come up with a series of TVCs capturing unique situations that interestingly dovetail into a story and further ensures a solution in the form of Idea’s best-in-class network and customer service. Idea has introduced this new campaign under its award-winning campaign line – ‘No Idea, Get Idea’ – that continues to resonate with the core essence of the brand. In its earlier avatar, the campaign had won the ‘Best Brand Campaign Award’ at the World Communication Awards 2011. It had also won EFFIE Gold in the same year.

     

  • The film talks about the little joyous moments of life through a family reunion

    Tata Tea Premium launches new campaign

    By A Correspondent

     

    Tata Tea Premium has launched its new campaign for Tata Tea Premium that talks about the little joyous moments of life through a family reunion.

     

    The film opens with a doting father enjoying the company of both his daughters. The ‘choti’ &‘badi’ daughters who stay away from home, have been able to visit home at the same time. The overjoyed father takes a sip of the tea and claims that it is extra special today, since both his daughters are home and the family is together. The mother intervenes and brings out the real reason behind the perfect cup of tea – the blend of chotipattiand badipatti in the tea. The film blends the perfect family moment with the perfect cup of tea.

     

    Remarking on the thought behind the commercial, Rishi Chadha, Head – Tea Marketing says, “Beyond offering teas with consistent and superior quality, Tata Tea has over the years deepened its bond with consumers through some impactful messaging and communication. We have a highly differentiated product offering in Tata Tea Premium. It is the right combination of badipatti for swaad (taste) and chotipatti for kadakpan (strength). We wanted to talk about what makes our brand unique to tea drinkers, so that they can make an informed choice when buying tea. We believe that ‘chai kojaanoge to jaagoge’ ”.

     

    Amer Jaleel

    Commenting on the campaign, Amer Jaleel – Chairman | CCO, Mullen Lintas (formerly NCD – Lowe Lintas), adds “As part of its product-based strategy, Tata Tea wants to ‘awaken’ people to the fine touch of its popular tea brand. We wanted to capture this in an equally nuanced manner, telling little stories of family and home.Tata Tea Premium has the challenging job of delivering the ‘Choti Patti Badi Patti’ promise in a refreshing manner while talking to a wide audience. We have chosen the ‘large-hearted family guy’ to make this point. He goes with the flow of gushing emotions to proclaim that the tea is truly special today since he’s in the company of both his daughters. The Missus sweetly begs to differ, and points out that he may probably be under-appreciating the role of the tea leaves in his ‘filmy’ dialog-baazi. The crafting of this brand has reached a higher degree of refinement and we are expecting women to relate to our offerings.”

     

  • If you spend ~8% of your total budget on mobile spends, you are likely to see that drive 7% profits, notes study for Coca-Cola in China

    Mobile marketing is top driver of sales: MMA study

     

    By Labonita Ghosh

     

    Corporates, if you haven’t been paying much attention to your mobile marketing spends, here’s a compelling reason to do so. The Mobile Marketing Association (MMA), a global non-profit with more than 800 member-companies from 50 countries, conducted a recent study for the Coca-Cola in China, which is something of an eye-opener.

     

    The study — on Smart Mobile Cross Marketing Effectiveness (SMoX) – shows, among other things, that mobile marketing offered nearly double the RoI than TV, and was also twice as efficient in driving sales, compared to the campaign on an average. And also that if you spend about eight per cent of your total budget on mobile spends, you are likely to see that drive seven per cent of profits. Correspondingly, a 15 per cent spend would drive 16 per cent of profits.

     

    In short, the findings, released in Shanghai last week, confirm that marketers would significantly improve their overall campaign performance without increasing budget, by simply raising mobile spend. According to the study, the optimal spend for mobile (based on total campaign spend, and not just digital) currently hovers at 8-15 per cent. Mobile marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices, including smart phones and tablets.

     

    The study also showed that mobile video emerged as significantly more effective compared to both TV and digital video (by around 3x). This was a greater increase than even the strong trends seen for mobile video in comparable research in the US. Moreover, mobile display drives purchase intent, while mobile social initiatives drive both purchase intent and engagement. According to SMoX, therefore, optimised mobile spend level is 15 per cent, impacting sales even further and producing a double-digit profit increase.

     

    “With empirical data, the SMoX study with Coca-Cola in China, demonstrates the impact of mobile on a business and its competitive opportunity in this region, similar to what we have observed in the United States—but with even better results,” said Rohit Dadwal, Managing Director of the MMA in Asia Pacific. “It is a great data set for marketers to reassess and optimise their spending with the most impactful allocations in their marketing mix, while leveraging mobile with double-digit spends. As an industry, it is time we learned the effectiveness of the channel to aid marketers with their ambitions, and kept pace with consumers to understand the power of the mobile.”

     

    Greg Stuart, CEO of the MMA, said: “The market has acknowledged that there is a deep chasm between consumer behavior and what brands are currently spending on mobile. But now there is real, indisputable proof on the value of mobile to a brand’s business goals.” Tom Daly, Group Director, Global Connections, at The Coca-Cola Company, added: “Based on the results for China, as well as the study we conducted in the US, we have begun to see a number of truths about mobile that provide a clear path forward, especially around marketing effectiveness. We now have the facts we needed.”

     

    Conducted in combination with Marketing Evolution and InsightExpress, SMoX assesses the economic value of mobile compared to traditional marketing channels and provides brand marketers empirical evidence on the impact of mobile in the marketing mix. The results from China reinforce the findings of the other US SMoX studies: That mobile is a key driver of business results across the entire purchasing funnel. Additionally, the study highlights that mobile, when executed with best practices, impacts performance even further. SMoX applies Marketing Evolution’s unique cross-media attribution modelling approach, leveraging new techniques to provide a granular read on mobile and other media.

     

    The results from this study were seen to be consistent with results from other, recently released studies in the US, with AT&T, Coca-Cola, MasterCard and Walmart. Additional studies are being conducted in U.S., China, UK, Turkey and Brazil.

     

    This first appeared in dna of brands dated August 17, 2015

     

  • The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM

    The Brand Saloon wins digital duties for Hey Taxi

    By A Correspondent

     

    The Brand Saloon, a digital marketing agency has bagged the digital duties for Hey Taxi, Mumbai’s first bike taxi service operating between Dadar and Colaba. The Brand Saloon has won the entire digital mandate for the company which works on a unique concept and uses an Android-based app to avail the service.

     

    The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM (various platforms for online and social media) and will also look at creating enagagement with consumers to enhance thir visibility to use their services.

     

    Hey Taxi is a new concept where two wheeler riders are collaborated with commuters and the company has already ferried more than 250 people. The never ending queues and traffic have become a daily part of metro cities and hence Hey Taxi comes as a relief to the urban dwellers where the two-wheeler riders can hook up a spare seat with ride seekers for short distances.

     

    Jayesh Khandor

    On this ocassion, Jayesh Khandor, CEO, TBS, said, “Hey Taxi is a new urban concept which will help commuters and young students cut the queue and traffic. We are pleased to work with a young start-up like Hey Taxi at a time when so many start-up companies are coming up with varied unique concepts to break through the cluttered market. Their concept is pretty unique in India and we hope to do some path-breaking work for them by delivering a robust digital media framework that yields great results for the brand.”

     

    Manoj Maheshwari, CEO, Hey Taxi, said, “We are happy to have The Brand Saloon as our digital partner and our confident on their ability to take Hey taxi to the next level through interesting consumer enagagemnet campaigns. I’m sure the team will be able to leverage their depth of knowledge and expertise in creating rich content for the brand across various platforms in the digital space.”

     

    The Brand Saloon handles clients like Red Bull, Ford, Neeta Bus, Seven Hill Hospital, S.P. Jain Institute of Management, Hub Town, Organic Garden, Sanjeev Kapoor wonder Chef etc amongst others.

     

  • The TVC, which was launched on 15th August, 2015, is directed by Soumik Sen of Gulaab Gang fame

    IndianRoots launches maiden TVC titled ‘Inherently Indian’

    By A Correspondent

     

    Indianroots.com, an online marketplace for Indian fashion by NDTV Ethnic Retail Ltd., has launched its maiden TVC nationwide called ‘Inherently Indian’. The campaign has been launched on TV, outdoor and digital. The TVC that marks the launch of IndianRoots’s first campaign under their new brand strategy has been conceptualized and created by Brandmovers India.

     

    The TVC, which was launched on 15th August, 2015, is directed by Soumik Sen of Gulaab Gang fame. The TVC highlights the everyday essence of being a modern Indian woman, who is rooted to her culture. Indianroots not only has its patrons in metros and abroad but is growing rapidly in tier II and III cities of India. The commercial is aimed at increasing the brand awareness among women residing in these cities.

     

    The commercial subtly blends Indian fashion with typical, underlying Indian traits and locations, and seeks to bring fashion down from its high pedestal making Indianwear look sensual.

     

    Rahul Narverkar, CEO, NDTV Ethnic Retail (Indianroots.com) says, “I am excited about the launch of IndianRoots’ new TVC! It will help establish our positioning around the idea of “Inherently Indian” in a visual manner and will beautifully blend fashion and story-telling, while highlighting typical quirks of our country. IndianRoots is a firm believer in “Make In India” and our TVC conveys the uniqueness and immense potential in this message. With this commercial we aim to capture the attention and increase the recall value of IndianRoots within the Tier II and III  customer base of our country.”

     

    Commenting on the launch and the partnership of ideas, for the ‘Inherently Indian’ TVC, Suvajyoti Ghosh, Co-Founder & Managing Director at Brandmovers India said – “Indianroots.com is one of the leading e-commerce portals of Indian fashion and it was a great honor for us to work with a portal which promotes the unique and excellent products of our nation. Agencies, in general, do not rope in Bollywood directors to direct a TV spot, but in this case, we wanted Soumik’s unique story-telling vision to come through and create great cinematic quality. To keep it real, we avoided casting the typical model figure, and instead chose to portray the real, modern woman, with a distinct candour.”

     

    Running alongside the TVC, the concept of ‘Inherently Indian’ will be extended across various social media platforms – with humane Inherently Indian stories being showcased on the Tumblr photo-blog.

     

  • A Soho Square TVC ushers the move to win over rural markets

    Himalaya spreads pimple-free message to hinterland

    By A Correspondent

     

    Leading herbal and personal care firm Himalaya Drug Company has launch a TVC to further drive the consumption of its Rs 5 sachet packs within the low population markets.

     

    The TVC has been conceptualised by Soho Square and directed by Chinar Gupte. Through the TVC, Himalaya speaks to the young girls and urges them to face the world confidently and happily as they sport a healthier and pimple-free skin.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “The face wash category in urban India is pegged at 1400 crore and growing at 15%, whereas the rural face wash market stands at 280 crores but growing at 31%. Growing twice as much as the urban market and with 5% penetration, rural market gives us an opportunity to make our leading brand Purifying Neem Face Wash now accessible to millions of new consumers in an innovative sachet pack. With this communication we expect to bring new users to the category and thereby benefit from pimple-free healthy skin.”

     

    Vineet Jain, General Marketing – Consumer Products Division, The Himalaya Drug Company added, “With our new sachet communication, we plan to increase category penetration by driving trials among non-users via providing an affordable price point of Rs 5 for 5 ml (approximately 3 washes). This will help increase user base of the face wash category and drive overall category growth.”

     

    “From a creative point of view, the film continues to leverage the consumer insight that young women hold themselves back when they suffer from a pimple problem,” said Ganga Ganapati VP & Head of Office, Soho Square.

     

  • The new TVC captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters

    Cadbury Oreo inspires consumers to have more fun

    By A Correspondent

     

    Staying true to its mission of unleashing imagination and playfulness in consumer’s lives, Cadbury OREO has launched a new television commercial riding on the brands philosophy of ‘Play with OREO’.

     

    The new TVC captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters. The sisters try to compete with each other while displaying fun and creativity as they play with OREO. The TVC highlights that there is no limit to what your imagination can do when you play with OREO.

     

    Sharing his thoughts on this new TVC, Chella Pandyan, Associate Director, Biscuits India and Kids Fuel AP, Mondelēz International said, “Fans across the world have always found ways to inspire play with OREO in a number of unique ways by twisting, licking and dunking the cookie. The new ‘Play with OREO’ TVC highlights how the spirit of play enlivens and uplifts everyday moments. It inspires consumers of all ages to enjoy OREO by tapping into their imagination and expressing their fun and playful side. Like with our previous OREO TVCs, we are certain that consumers will connect and love this campaign.”

     

    Robby Mathew, Chief Creative Officer, Interface Communications said, “Sibling relationships aren’t just about love and care. There’s plenty of one-upmanship and showing off too. So in these spots we chose to celebrate this aspect of the sibling dynamic. And zero in on moments that not only were interesting but also ring true.”

     

    Added Joe Thaliath, COO, Interface Communications, “Our endeavor is to engage our fans in rejoicing every day, playful moments. And take forward the ‘Play with OREO’ platform. The new OREO TVC campaign succeeds in that endeavor by showcasing endearing stories, where siblings bond as they invent exciting new ways of playing with OREO. We are amplifying this campaign on digital with rich content as well.”

     

    This new TVC will be launched nationally from August 17th and will be aired across all key channels.

     

  • The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC

    Maxus bags media duties for Greenlam Laminates

    By A Correspondent

     

    Global communications consultancy firm Maxus has been appointed to manage the media mandate for Greenlam Industries Limited.

     

    With over two decades of experience in the surface décor space, Greenlam has been the pioneers in introducing the international décor trend, in India and to the international markets. The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC (Melamine Faced Chip Board).

     

    Kartik Sharma

    Speaking about the win, Kartik Sharma- Managing Director, Maxus South Asia said, “We are in the process of evolving strategic long-term plans for the brand. We are delighted to have acquired the media mandate for Greenlam Laminates and are looking forward in achieving higher goals with this association. Using the right media mix, innovative strategies and technologies that we have at our disposal, we are sure to make this association a very successful one. It will be a great experience for the team working on the Greenlam Laminates business as is an exciting category!”

     

    Alex Joseph – Vice president – Marketing & communication Greenlam Industries was equally delighted about handing over the media duties to Maxus. He said, “We have partnered with Maxus as we believe they will bring value to our marketing efforts. We are sure this association will prove to be a rather fruitful one as a media agency, We expect Maxus to go beyond just the traditional way to build the brand “

     

  • Contract partnered Asian Paints to launch this campaign across India

    Say ‘No to Nice’, affirms Royale in new TVC

    By A Correspondent

     

    Royale from Asian Paints, the luxury emulsion paint brand was looking for a unique viewpoint which would pierce the hearts and minds of their consumers and shake them out of the slow descent into choosing things which will just about do.

     

    As the leader in the luxury paints segment, it decided to take up a crusade against people accepting the acceptable in their lives and encouraging them to embrace only the extraordinary.

     

    Contract viewed this as a problem that is not only rampant in the luxury paints category but in the overall lives of people in India at large where the “Chalta Hai” attitude has seeped into even the most refined tastes, and so the idea of saying ‘No to Nice’ came to life.

     

    “Royale which stands for impeccable performance and ahead of the curve décor sensibilities, represents the large quest, a quest for the extraordinary. Saif Ali Khan truly personifies this philosophy. It is a continuous journey of exploring and re-inventing the choices you make in life. It’s all about exceeding one’s own expectations and not settling for the status quo. We believe that this new conversation will create excitement and add a new dimension to life,” said Amit Syngle, President Marketing & Technology, Asian Paints.

     

    Talking of the film, Ashish Chakravarty, NCD – Contract Advertising says, “For Royale, we wanted to change the conversation from just fine décor to a quest for the extraordinary. So what’s the enemy of extraordinary? That feeling of being satisfied with the ok, the just good, the expected. The ‘nice’.  Now the thought of Saif Ali Khan as the ‘purveyor of all things extraordinary’ was perfect for the persona he comes with. So in the film we turn the tables on him when it comes to interior décor…now that made for a very compelling story for Royale to tell.”

     

    Contract decided to use Saif Ali Khan, the brand ambassador for Royale, in a situation that would elegantly reflect how sometimes even the most refined palates slip up when it comes to their home decor.

     

    Contract partnered Asian Paints to launch this campaign across India.