Category: BLOGS

  • Debrief: Tata Sky: The ‘Epic’ ad

    By Anil Thakraney

     

    Ah! So after ads masquerading as TV soaps (Godrej, Honda Amaze), it’s now the turn of a TVC to act like a full-length feature film. Tata Sky has released a three-minute-long commercial (first time in India, we are constantly reminded), but chances are very high that after they’ve obtained their quota of some free press (because of the long duration), the advertiser will run short edits.

     

    That said, must say it’s an innovative approach. The new tagline is: When you don’t have the time for TV. Very relevant, that. With the social media taking over our lives, fewer people have time for the idiot box, at least in young urban India. The TVC features a dramatic jail break, and the subsequent capture of the prisoners. The guys are trying to escape while an Indo-Pak cricket match is on, wrongly assuming that the jail staffers would be glued to the TV. Of course, our smart officers have decided to record the match on Tata Sky HD. To watch it later in peace.

     

    There’s nothing not to like about this one. It’s a surprising solution, the treatment is high-action and the promise is single minded. All that you’d want from a good ad. Where the commercial loses a few points, is that it doesn’t have a strong repeat exposure value. You will be mesmerised the first time, perhaps even the second time. Once the cat is out of the bag, the ad ceases to entertain. How many times can you watch a bunch of prisoners on the run, with nothing else happening in the commercial? The agency must account for the repeat value factor when they work on the next movie… oops… ad.

     

    Rating: (On a scale of 1-5): 3. Good tagline, single minded communication.

     

    Anil Thakraney is a senior journalist and commentator. He is also Editor-at-Large, MxMIndia. The views of the writer are his own.

     

     

     

  • Debrief: Honda Amaze: Takes a detour

    By Anil Thakraney

     

    Wow, this seems to be a season of soaps! On Tuesday we examined the new Godrej campaign, which follows the TV serial format. Here’s another one, and thank god it doesn’t feature Amitabh Bachchan in drag. Honda Amaze, the first diesel offering from Honda is here, and their ads too feature a continuing story.

     

    This campaign features the full family. The man’s in-laws are visiting, and this ‘catastrophic’ event triggers many ads, and within each ‘episode’, one particular feature of the car gets highlighted. More leg room, more boot space, super mileage, etc. The entertainment is provided by funny interactions amongst the family members.

     

    Hmm, must say it’s an interesting approach, even if it isn’t brilliant by any stretch of imagination. It’s actually a regular Indian family ad. What strikes me as different is that Honda has decided to break the rules of typical sedan advertising. Instead of selling premium imagery, hip lifestyle, design, aspiration, hot chicks, etc, they’ve gone into the life of a typical middle class family. They are the sort of people you’d find in a realism-based television serial like Balika Vadhu. There’s not even an attempt to make the brand look cool and happening, it’s totally about functionality and performance.

     

    Now, this I appreciate. Refreshing to see a sedan ad minus all the usual lifestyle advertising shoo-sha. And it makes strategic sense. Honda is considered an expensive option in India, their cars are always priced higher than the rival brands. The Amaze is Honda’s first reasonably priced car, but rather than selling price, they’ve gone for the ‘aam aadmi’ advertising approach. So that the entry level sedan buyers don’t shy away from the brand, imagining it to be expensive.

     

    Good thinking. This approach will result in many footfalls in the Honda showroom.

     

    Rating: (On a scale of 1-5): 3. Sensible, no-frills advertising.

     

    Anil Thakraney is a senior journalist and commentator. He is also Editor-at-Large, MxMIndia. The views of the writer are his own.

     

     

     

  • Debrief: Godrej: Good TV soap

    By Anil Thakraney

     

    The Godrej group has released a product range campaign on television, and just for that novelty, they should be patted on the back. Usually, range ads stick to the print medium, and they are almost always very boring. But Godrej’s TVCs are anything but boring because they feature Aamir Khan in drag, which means full-on masti.

     

    There is a series of ads conceptualised as a continuing soap opera. Khan is researching for a movie role, and he arrives at his pal’s house dressed as a woman. The pal is a little edgy because his missus assumes Khan to be a woman, and he’s worried about the two ‘bonding’. Anyway, fun interactions happen between the trio (just as in a TV serial), and each ‘episode’ deals with a particular Godrej product. Air conditioners, hot plates, mosquito repellents, etc.

     

    I must say this is a very refreshing advertising approach from a conservative group. Aamir in drag will get the junta interested. I also like the characterisation; the couple used is an up-market one (the kind you’ll meet at Cuffe Parade), and this gives the brand a premium image, even when they discuss mundane stuff like eradicating machchars. The dialogues are crafted well, they are a bit funny, and I won’t be surprised if some have been written (re-written) by Aamir bhai. 🙂

     

    So all very fine and dandy. And yet, I shall raise a red flag, the advertiser and the agency should keep a look-out for this as the series continues to play out. The product’s entry into the conversation is just a wee bit forced. I know this is a tricky one, which is why a lot of polishing needs to be done while writing these scripts, so that the brand merges seamlessly with the human interactions. Right now, the product arrives like a minor irritant. In addition, Aamir in drag would naturally vampire the proceedings, all eyes would be on him. All the more reason the product story must shine, or it risks getting lost.

     

    Rating: (On a scale of 1-5): 3. Brave effort, should give the brand a premium ticket.

     

    Anil Thakraney is a senior journalist and commentator. He is also Editor-at-Large, MxMIndia. The views of the writer are his own.

     

  • Anil Thakraney: Are crime shows helping criminals?

    By Anil Thakraney

     

    Read a disturbing story in the Sunday HT on how crime shows on television are helping criminals escape the police. This, according to the report, is because these sods learn the tricks used by the cops, and then employ them for their own benefit. Naturally, this is alarming to hear, and given the way India operates, someone will file a bitter PIL, and these crime shows will come under serious pressure. Which will be a pity, because Crime Patrol on Sony is my favourite serial, and the team does a wonderful job. Other channels have launched clones, but they don’t pack in the same chutzpah.

     

    Anyway, let’s examine this issue carefully. There are two parts to this debate: One, do these crime shows inspire potential criminals to take up crime? That’s bullshit, so let’s kill it right away. There’s violence happening all around us. On the streets, in the house next door, in the movies, in the media reports, even in the parliament. It’s all pervading. So to blame TV shows for this is stupid. As a matter of fact, the moral lesson in each crime show episode is this: Crime doesn’t pay. In every single episode the criminal gets caught and is duly punished. In fact, crime shows almost always show the cops in a very good light, and we all know that’s not how it turns out in reality.

     

    The second issue: The HT story reports that because crime shows carefully deconstruct each incident (this is what makes these serials highly interesting), and present the minutest tricks used by cops in their pursuit of criminals, it’s becoming difficult for the police to nab these guys. Having picked up the modus operandi, these criminals are able to pre-empt police action. Now this is quite worrying. Because TV crime shows are based on real incidents (unlike most movies), they are sure to have a bigger impact on a criminal’s psyche.

     

    I have a suggestion to offer: At the risk of diluting the show’s engagement value, the producer should consider concealing the critical processes used by cops, especially those that involve technology. Perhaps the producer can indicate the particular process used, but avoid the detailing. I know this doesn’t sound very exciting, but it’s something that crime show creators need to ponder upon, and very quickly too. Before legal action or governmental interference leads to their closure. And no one wants that to happen!

     

    **

     

    PS: Absolutely fantastic media innovation. An anti abuse message that only a child can see, and it’s invisible to the adult accompanying him/her. Made possible by some super tech magic. Wonder why such outdoor innovations don’t happen in India, we are (allegedly) a nation teeming with tech wizards.

     

    Link: http://gizmodo.com/this-ad-has-a-secret-anti-abuse-message-that-only-kids-493108460?fb_action_ids=10151402018997544&fb_action_types=og.likes&fb_source=other_multiline&action _object_map=%7B%2210151402018997544%22%3A458284080919358%7D&action_type_map=%7B% 2210151402018997544%22%3A%22og.likes%22%7D&action_ref_map=%5B%5D

     

     

     

  • Ranjona Banerji: Pakistan anchors – easy and more professional!

    By Ranjona Banerji

     

    There was some grumbling on social media that the mainstream media (there, I’ve done it, succumbed to the silliest terminology that’s become recently popular) in India spent too much time on the Pakistan elections. But let’s face, whatever happens to our western neighbour is of vital importance to us — good or bad.

     

    As it happened, I even thought there wasn’t enough about the Pakistan elections as TV channels veered between the fate of the two Congress ministers, the predilection of one for goats, separating the CBI from politicians, the Supreme Court, the BJP’s constant demands for resignations and the election or selection of a chief minister for Karnataka. It has to be said – as an aside – that politics in India has become the biggest public spectacle today, beating the formidable challenges posed by both cricket and Bollywood. Even the IPL cannot match the melodrama played out in the news all day, every day.

     

    Times Now picked up the feed from Dawn television so you got to see how Pakistani anchors dealt with the first ever democratic transition in that nation’s history. Have to admit that they seemed to be professional, easy in their skin and demonstrated a sense of humour as elections results came in. The few that I saw did not look as if they were on the verge of discovering a new planet which will change the face of human history forever.

     

    But as is the trend in India at least, it was evident that no one predicted that Nawaz Sharif would do as well as he did – and if it comes to that, that Imran Khan would trump Zardari and become the main opposition party. Pollsters need to re-assess their methodology.

     

    I became quite fond of Nawaz Sharif after I read the parody account of the life and times of the former prime minister in exile in Friday Times, so more of the same would be most enjoyable.

     

    **

     

    I digress from news analysis with a question that’s been bothering me for some time. What does one make of the trend that some major newspapers – New York Times, Times of India – has started of asking people to write blogs/ columns on their websites for free? I understand the Huffington Post model but this is a little different. These newspapers will pay for what appears in print but not for what appears on the net.

     

    Many journalists and columnists write unpaid I presume because it gives them a wider audience and they hope that their name in prestigious company will earn them some reputation and perhaps some bucks later. But for me they are like scabs hired by managements to break strikes. They are hitting at the very root of a professional writer’s livelihood by writing for free. Remember these are giant corporations, not tiny little start ups. They can well afford to pay. Instead, they are manipulating journalists by leveraging their vast reach. I for one find it unacceptable.

     

    **

     

    Have to give a big shout out to Rahul Sood of NDTV. He read in these columns that I do not get NDTV, tracked down my number and called to find out why. When I told him it was a problem with my cablewallah, he sent a technician to my house to sort it out. And they stuck on the job till the problem was solved. When I reminded Rahul that this meant I would now be as nasty to NDTV as I am to other news channels he took it in good humour. So thanks Rahul and remember, you have been warned!

     

    Ranjona Banerji is a senior journalist and commentator. She is also Contributing Editor, MxMIndia. The views expressed here are her own. You can follow her via Twitter at @ranjona

     

  • Debrief: Airtel: Wonderful casting

    By Anil Thakraney

     

    Good fun TV campaign from Airtel. Totally single-minded and very entertaining. It’s a simple little promise: Videos on the mobile for just one buck. What I like about the ads (I have watched three, all very cool) is that they concentrate only on the one rupee per video offer, and yet keep the laughs going.

     

    In one ad, a cab driver doesn’t have one rupee change. Our dude, the passenger, won’t let the buck go, and demands that the cabbie give him the money. The smart cabbie plays a song on his mobile, which he has got hold of from Airtel for just, yes, one rupee. The other two commercials are equally funny. A tapori with his one rupee coin stuck inside a weighing machine. And a control freak mom with her one rupee ‘shagun’.

     

    The real strength of this campaign, apart from the sharp focus, lies in the casting and the dialogues. Superb choice of models, they look the sort of folks who would get mighty angsty over one rupee. This is a good lesson for all creative people, on how careful casting can lift a commercial big-time. The copywriter has done a good job too, these are conversations from real life. In fact, I know such maha stingy people, plenty of them, trust my rotten luck!

     

    Rating: (On a scale of 1-5): 3.5 Fun communication for a mundane promise.

     

    Anil Thakraney is a senior journalist and commentator. He is also Editor-at-Large, MxMIndia. The views of the writer are his own.

     

  • Anil Thakraney: Media should highlight Kashmiri achievers

    By Anil Thakraney

     

    The last time I went to Kashmir was nine years ago. This was for the shoot of a Nestle Polo commercial (I was employed with Lowe, Delhi, at the time). One morning I woke up late for an early shoot, and missed the last Gondola cable car, which was to take me to the hills of Gulmarg, the shoot location. This compelled me to hitch a horse ride, and this one-hour-long journey gave me a chance to have a detailed conversation with the horse owner, Mohammed. On the state of things in Kashmir. What he told me was heart breaking. Let me skip the gory details and get to the main point he made: Most Kashmiris felt a terrible sense of detachment from India, there was absolutely no sense of belonging. This feeling got further reinforced in my conversations with the other locals.

     

    I believe things are far better now, the Gujarati tourists are back, and so are the Bollywood filmmakers. However, we are very aware that all it shall take is another massive terror strike to move things back to square one, Kashmir is such a fragile state. It’s been a long time now and the politicians have totally failed to deal with this mess. Which is why the role of the media becomes crucial. Two recent success stories from Kashmir caught my attention. One is about the Kashmiri cricketer who’s currently playing in the IPL: Parvez Rasool. And the other is about a lady doctor, Ruvaida Salam, from the strife-torn Kupwara district, who has managed to pass her IAS exams against all odds.

     

    These are fantastic stories, and I would urge the nation’s media (both, print and television) to not report them as regular snippets. The media should help turn these two (and others like them) into national celebrities. We must run a series of huge stories on their achievements so that Rasool and Salam become household names in India. This will inspire other Kashmiri youth to forget about militancy and Pakistan, and instead aim to become successful professionals. If this happens, over time, it will help demolish the one thing that keeps the Kashmiris from kicking out the militants from their soil: The sense of alienation.

     

    I do think these success stories are a superb opportunity for the media to directly affect the fortunes of this nation. And we must not allow them to slip by.

     

    ***

     

    PS: Evian has revived the dancing babies that were such a rage ten years ago. Simple, cute idea: Find a baby version of yourself in the mirror. Purity of water, purity of thought. Nice.

     

  • Debrief: Tanishq: Director’s film

    By Anil Thakraney

     

    Very pleasing slice-of-life commercial from Tanishq. And what makes it truly refreshing is that the ad deals with the brother/sister relationship, something we don’t usually get to watch in advertising (unless it’s Raksha Bandhan time).

     

    The TVC is set in a bedroom which the siblings share. This subliminally cues middle class family, perfect for this brand which offers jewellery at an affordable price. The sister is about to get married, and the younger bro has bought her a gift from his first salary. It’s Tanishq, of course. This follows a warm, playful exchange between the two, difficult to describe, it’s best watched. Suffice to say the film has a fantastic emotional connect.

     

    It’s actually a simple script (must have been tough storyboarding it), and the onus therefore is totally on the director. And must say he/she has delivered big-time. It doesn’t feel like an ad, this could be a scene from a Bollywood film or a television serial. Very subtle, very soft, and therein lies the commercial’s power. This feels like a real conversation captured from the ‘shaadiwala’ house next door, and the interaction between the siblings is delightful. A less competent director would have treated the situation in-your-face, and the emotion would have tanked.

     

    I like the way the Tanishq team has built the brand. They never shout low price, but you always know you can afford their stuff. And the packaging is full-on desi emotion. Perfect!

     

    Rating: (On a scale of 1-5): 4. Warm, soft, real.

     

    Anil Thakraney is a senior journalist and commentator. He is also Editor-at-Large, MxMIndia. The views of the writer are his own.

     

  • Ranjona Banerji: All eyes on cricket’s royal mess

    By Ranjona Banerji

     

    Cricket is under the scanner once more and the media is understandably all over it. Did I just say “understandably”? Ever since Anna Hazare and Arvind Kejriwal started on their anti-corruption journey a couple of years ago, politics had become India’s biggest spectator sport leaving the usual suspects – cricket and cinema – to play second-fiddle.

     

    Three IPL players suspended for spot-fixing, all belonging to the Rajasthan Royals team, the team captained by the upright and universally admired Rahul Dravid and the one of the three suspected cheats being the controversial Sreesanth – it’s hardly surprising that this consumed everything else including the Tehelka expose on how Varun Gandhi manipulated people and evidence to get acquitted in his hate speech case.

     

    The Indian Premier League has always carried controversy around like a proud badge but cheating perhaps crosses a limit that it will have to work hard to recover from. The Times of India perhaps wins the headline contest with ‘A billion betrayed for lakhs’; quite aptly summing up the effect which this latest spot-fixing mess will have on cricket. However, perhaps the paper could have done better than asking Boria Majumdar to write its edit page piece on the subject – whatever his knowledge of the game, his writing style is wanting.

     

    Hindustan Times since it has long replaced edit page analyses with fixed columns had an edit on the subject. Indian Express had an excellent story on how Rahul Dravid allowed his teammates to let off steam against the three Rajasthan Royals players under arrest. Mid-Day gave us an account of the thrilling chase down Bandra’s Carter Road that led to Sreesanth’s arrest.

     

    Have to confess that I was on an aeroplane at primetime so missed all the drama on TV. By the time I got home, I found John Abraham giving us grooming or hair tips or something and so gave up. This morning, he was still there but there was lots of cricket, some Cannes and little else.

     

    People on Twitter however were extremely sarcastic about the spot-fixing scandal and Sreesanth. His father’s allegations that some India captain Mahendra Singh Dhoni and spinner-slapper Harbhajan Singh were responsible for what happened to his son got scathing flak. The towel used as the signal for a spot of fixing was also the target of several jokes. Others were equally sarcastic about how Varun Gandhi had to be grateful to Sreesanth for overshadowing the Tehelka story on him.

     

    **

     

    There was other news too – film star and Bombay bomb blasts convict Sanjay Dutt finally surrendering with all the details about his breakfast, lunch and dinner menus in jail. He was roughed up by fans, he looked sad, he was accompanied by his entire extended family – a prerogative denied to other convicts – was all there.

     

    **

     

    The fact that Hindustan Times has launched its own version of Medianet called Brand Promotions has also flown under the media radar. When The Times of India introduced the despised (understandably and this time I mean it) Medianet, senior editorial worthies including Vir Sanghvi who was then editor of Hindustan Times tore shreds off TOI for destroying editorial credibility. Since then of course, many editorial mighties have fallen and now as we all know, some form of Medianet exists almost everywhere. More fool us.

     

  • Anil Thakraney: IPL: Show will go on

    By Anil Thakraney

     

    I write this post at 1pm on Thursday. The latest IPL scandal is still unfolding, and by the time you read this piece, we would have learnt a great deal more, and perhaps more skeletons would have tumbled out of the dirty closet. However, here are my thoughts as of now:

     

    S Sreesanth needs urgent medical help. I said this recently, and wish his family members had paid attention. I am sure they’d rather see this idiot on a shrink’s couch rather than in a police detention room. From what I have gathered so far, the Delhi cops have direct evidence against Sreesanth, which means his cricketing career is finally cooked. But here’s the pity: The man will be invited to take part in the next Bigg Boss season (they love hiring such losers), and therefore Sreesanth will continue to earn revenues from showbiz. Sad.

     

    As you’d expect, the media has gone into frenzy, and as always, there are unconfirmed reports being put out on air, and wild speculation indulged in. We can crib and complain as much as we want, our news channels will never mend their ways. Anyway, lots of easy meat ready for Arnab, Rajdeep and others, am sure they are sharpening their claws even as I write this.

     

    Many trigger happy tweeters and some ill informed TV reporters and anchors have been ranting against the latest ‘match fixing’ scandal in the IPL. Please be corrected; this isn’t match fixing, this is spot fixing, and that’s a different thing. For fixing a match, you will need to take the captain into confidence, and the Rajasthan Royals’ leader is a gentleman called Rahul Dravid. Over his dead body will the high-integrity Dravid allow anyone to cheat with the game.

     

    Regular readers of this blog would know that I have no love lost for the tamasha that is the IPL. Even if I was given a free VIP pass by Dr Mallya, with a guarantee that the RCB cheerleaders will dance on my lap throughout the match, I would refuse to go, and would instead watch Balika Vadhu at home. That’s because the IPL is everything but cricket. And yet, I humbly accept that there are millions who enjoy this ‘entertainment’, and therefore I support its existence. And I don’t think a few rotten eggs will spoil the big IPL party, it will carry on as usual. Too many people make too much moolah from it, the show will simply go on. The IPL is used to surviving scandals.

     

    And yes, looking forward to watching Sreesanth in Bigg Boss. Such is the world we now live in.

     

    ***

     

    PS: All journos must read this article carefully. It’s about how to use (and more importantly, not to use) Twitter during a national crisis. The way some people tweet without thinking, I shudder to imagine what might have happened if Twitter was popular during the 26/11 carnage.

     

    Link: http://www.slate.com/articles/technology/technology/2013/04/boston_marathon_bombing_all_the_mistakes_journalists_make_during_a_crisis.html

     

  • Reviewing the Reviews: Aurangzeb

    Aurangzeb

    Key Cast: Arjun Kapoor, Sasha Agha

    Written & Directed By: Atul Sabharwal

    Produced By: Aditya Chopra

     

    This film from the Yashraj Films stable seems to have been made to give post-Ishaqzaade Arjun Kapoor something worthwhile to do – a double role so early in his career, though he was incapable of creating two distinct characters.

     

    Atul Sabharwal made his film debut with an eighties style melodrama, updated with current references to the real estate driven growth of a hamlet Gurgaon into a city of malls and highrises. But after setting up an intriguing premise the script tied itself up in knots. The film got an average of 2.5 stars, but the reviews were not scathing – most felt underwhelmed. Opening day reports said response of the audience was “lukewarm.”

     

    Sukanya Verma of rediff.com enjoyed the film. “Deeply derivative of the traditional Hindi film narrative where blood-ties gain precedence over individual turbulence, Aurangzeb works even in its inept form. Because, one, Sabharwal constructs a compelling, intricate conspiracy of deceit and motive around predominantly grey characters, where chances are anyone can turn a volte face, for better or worse. And because Aurangzeb’s momentum is steady and swift, the loopholes are skilfully minimised even if only temporarily. So, sure, you do wonder about the loosely established relationships, convenient set-ups and undisclosed footage of significant reactions, but much later.”

     

    Shubhra Gupta of The Indian Express commented, “Somewhere in the too-complicated strands of Aurangzeb is a film struggling to cohere. This is what we have: too many subplots with threads hanging, criss-crossing a main plot that is over baked and undercooked….The trouble with Aurangzeb is not that it isn’t ambitious. It is, and that’s good. Because after a long time there’s a film which invites you to work on unraveling the threads. But right from its too-crowded epilogue, where information about the characters comes flying out at you, to its curiously impact-less lead player who sparks to life on occasion, to its long-drawn scenes where sometimes you feel the lines are being said only for effect and not because they have organically grown out of the conversation, Aurangzeb is trying for too much. This makes the film dense and uneven: some parts have power, the others are inert.”

     

    Karan Anshuman of Mumbai Mirror praised it, but expressed reservations. “And while the movie succeeds at a thematic level, it falters with the details. Critical plot points are weakly executed. The crisis upfront that forces a Don-like potentially dangerous exchange of twins separated in their youth (I say these words without irony) is justified almost offhandedly – to restore a dead man’s honour. In the climax too, equations change faster than you can say “traitor” because a mobile phone voice message mistakenly records a critical exchange leading to murder. Feeble, for a story with such ambition.”

     

    Nandini Ramnath of The Mint wrote, “The title is supposed to work as a metaphor, in the same way as the Hollywood film Chinatown (1974) and Shanghai (2012) are about abstract ideas (falsehood and aspiration respectively) rather than actual places. Aurangzeb is about inheritance, and it initially seems that Sabharwal might be able to bring new ideas to the cliche that blood is thicker than water. His movie is spilling over with characters that conform to the popular stereotype of Mughal emperor Aurangzeb – a ruthless and power-hungry maniac whose path to the throne is littered with the bodies of family members and acquaintances. The battleground is transported into a boardroom, and a bottomed-out war chest becomes a loss-making balance sheet. This is a movie that aspires to be about the mini-empires that exist within – and often work against – the Indian republic, but it scuttles its own ambitions midway through. It becomes yet another movie about twins separated by circumstance and brought together by Hindi cinema.”

     

    Anuj Kumar of The Hindu was appreciative too. “The intricacies of land grabbing and the manipulations that go with it are deftly handled. Atul is talking about an India where only two types of people hold sway: the politicians with power or the corporations with money, and everybody wants to pick a side. But the way conscience spirals in the second half, you start feeling even for the villains of the piece. In the 1970s and ’80s, melodrama was not such a bad word because it emanated from reasons that demanded unbridled commotion. Here you feel such turmoil all over again. Even before you begin to find a loophole, Atul addresses it and comes up with logic. It may not be convincing all the time but you go home with a feeling of watching an honest effort.”

     

    Shubha Shetty Saha of Mid-day was quite critical. “Story offers no novelty. In fact, at one point the story reminded me of an innocent story called Do Phool, which had Neetu Kapoor play twins, one left with the mother and the other with the father. Well, this is just to emphasise how old the story line is. But a better treatment, a more sharply edited film and this story could have been turned into a thrilling fare. But unfortunately, the movie moves at such a meandering and self-indulgent pace that after a point you stop caring if it moves forward or sideways.”

     

  • Anil Thakraney: Dutt teri ki!

    By Anil Thakraney

     

    Just when you thought the Sanjay Dutt media circus is done and dusted, that he will now be left alone to atone for his sins, the madness rages on. And it’s back to…. yes… ‘Sensational’ news of food arriving from home for the criminal star, and his displeasure with the choice of the cell allotted to him. We already have full details of the ‘perks’ allowed to the macho man inside the prison: Mosquito repellent creams, soft pillows, toilet rolls, etc, etc. Line diagrams of the Arthur Road Jail are being published once again. Soon, ditto will happen with the Yerawada Jail. Is this going to continue right till the time Dutt is inside prison? I fear it will.

     

    Guys and gals, please leave him alone, treat him like just another convict serving out his sentence. The Indian media has to grow out of this insane celebrity obsession, at least when it comes to crime. And we must remember that special attention to one criminal is not fair to the rest of the prisoners. I am quite certain the other convicts, after reading about or watching all the fuss over Dutt, will start demanding mosquito lotions and home-cooked biryani. Perhaps a Jacuzzi too. The jail is a tough place to survive; it’s supposed to be that way, it’s not a holiday resort. The whole idea is ‘punishment for crimes committed’, and that’s the way it should be. In any case our hero will be out sooner than expected (there are enough powerful people holding the candle for him), so kindly leave the dude to his elements for now. If for nothing else, please respect the feelings of the survivors of the 1993 blasts. Some of whom don’t even have a leg left to apply mosquito cream on. Let them feel at least some justice has been done, and that Dutt is being treated like an ordinary criminal. This is important.

     

    On another note, the IPL scandal continues to rock and roll, as the Mumbai cops try hard to go one up on their Delhi counterparts. But the crowds continue to surge into the stadia regardless. And that’s because people want entertainment, they don’t care if the masala being dished out is real or scripted. On the first day of the fixing news break, some over-enthusiastic young journos went on air with the ‘news’ that huge sums of cash were found in the rooms of bowler Shaun Tait and a few other players. Should the channels concerned not issue an open public apology to these guys? They should, if these channels wish to retain at least a modicum of credibility.

     

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    PS: Life and times of apna ad agency folks, all captured through graphics and illustrations. Very accurate and quite funny. Enjoy!

     

    Link: http://digitalsynopsis.com/advertising/a-closer-look-at-agency-folk-and-their-habits-infographic