MxMIndia

Category: Awards

  • Prior to joining Unilever in 2010, Porter spent 25 years in UK agencies before a 7-year stay in Asia Pacific with Mindshare

    APAC Effie Awards appoints David Porter as chairman

    By A Correspondent

     

    David Porter

    The Asia Pacific Effie Awards has announced David Porter, Vice President of Global Media at Unilever AAR (markets outside Europe and the Americas), as the Chairman for the 2020 edition of the Awards.

     

    Porter possesses more than 40 years of industry experience in both agency and in-house capacities. Prior to joining Unilever in 2010, Porter spent 25 years in UK agencies before a seven-year stay in Asia Pacific with Mindshare where he managed the agency’s multimarket relationship with Unilever.

     

    On his appointment, Porter said: “I feel deeply honoured to be the first brand marketer to chair this competition. The Effies are all about celebrating great results. Many brands have learned that purpose, insights and great creativity are the key ingredients of the secret sauce that creates effective campaigns, so I’m looking forward to seeing some amazing work from APAC when we get to judge the entries in March.”

     

    Commenting on Porter’s appointment, Chua Bee Hong, Managing Director of Effie Asia Pacific added: “This is the first time the APAC Effie Awards will be led by a client-side marketing professional.  David is a true advocate for marketing effectiveness and has been a juror for various Effie programmes globally.  We look forward to working with him to raise the bar and celebrate great ideas that work and inspire us.”

     

  • The event received over 400 entries from 40 agencies and 9 clients

    Mindshare, Unilever & Akanksha max Big Bang Awards

    By A Correspondent

     

    The Advertising Club Bangalore’s Big Bang Awards held its 24th edition on Friday in Bengaluru. The event received over 400 entries from 40 agencies and nine clients, spread over 12 cities in India.

     

    Mindshare India won the maximum of 18 Gold, 13 Silver and 4 Bronze Awards, totaling 35 awards. Hindustan Unilever Limited was declared client of The Year. Akanksha Advertising won the Healthcare Agency of The Year.

     

    Said Laeeq Ali, President, The Advertising Club Bangalore: “As the Advertising Industry continues to grow, more and more new opportunities and newer challenges seem to be emerging. Our theme this year ‘Breaking The Rules’ focused on recognizing the digital creative content that broke conventional rules in order to capture the new age consumer. Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international and national agencies. Apart from this, several home-grown agencies have also made a mark, making Bangalore the No. 2 city for advertising talent after Mumbai.”

     

    Added Malavika Harita, Chairperson of Big Bang Awards: “I have been involved with the Big Bang Awards for the last 20 years. This year we saw a lot of emerging creative and digital agencies and some of the ideas were quite innovative and exciting and we are hoping that next year we can expand our reach and scope even further.”

     

    Said Arvind Kumar, Executive Director, The Advertising Club Bangalore:  “With the success of this event, we feel this format of Two Big Bang Awards for excellence, one focused on Creative and the second on Media & Wellness, has come to stay. We will endeavour to scale up the shows next year.”

     

     

  • Winners match pace with shifting consumer preferences

    Nielsen’s innovation awards nnounced

    By A Correspondent

     

    Nielsen BASES (Innovation Practice) announced the Breakthrough Innovations Awards for India, 2019 to recognise and reward diverse innovation strategies for the FMCG space. The awards celebrate recent product innovations across various categories in the fast moving consumer goods space in India.

     

    Said Nidhi Srivastava, BASES Lead, Nielsen South Asia: “We are very excited to announce Nielsen’s Breakthrough Innovation Awards for India. 64 per cent of Indians love trying new products, which is almost twice that of developed markets. This year we celebrate innovations that took different and unique paths to success in a market that is experiencing both consumer, market and retail disruption. It is increasingly important to recognize that good  innovations go beyond mass market appeal and can achieve success through incrementality, category distinction and connecting to a scaled target.”

     

    The list of winners:

     

    EMERGING PLAY

     

    		 BRAND GROWER

     

    		 TARGETED PLAY

     

    		 CROWD PLEASER

     

    		 SHORT TERM PLAY

     

    		 SUPERSTAR

     
    Epigamia Greek Yoghurt

     

    		 Dettol Squeezy Liquid Handwash

     

    		 Beardo

     

    		 Bingo! No Rulz

     

    		 Cadbury Dairy Milk Silk Heart Pop

     

    		 Chupa Chups

     
    NESCAFÉ Ready-To-Drink Cold Coffee

     

    		 Harpic Bathroom Cleaner

     

    		 BROOKSIDE Chocolates

     

    		 Cadbury Fuse

     

    		 KitKat Duo

     

    		 Engage ON

     
    RAW Pressery

     

    		 Kellogg’s Chocos Fills

     

    		 Good Knight Fabric Roll-On

     

    		 MAGGI Masalas of India

     

    		 Godrej Aer Pocket

     
    Vicks BabyRub

     

    		 Pass Pass Pulse

     
    Surf Excel Matic Liquid

     
    Too Yumm!

     

     

     

  • Declares nominees for the upcoming awards edition

    Ad Club announces nominees of Marquees 2019

    By A Correspondent

     

    The Advertising Club has announced the nominees of the 2019 Marquee Awards. The awards will be presented on Thursday, December 12 in Mumbai.

     

    Speaking about the upcoming edition of the Marquees, Partho Dasgupta, President, The Advertising Club said: “Our focus  at the Advertising  Club with award platforms like the Marquees is to encourage and applaud pioneering work  by brands and marketeers that have helped in furthering every category’s growth agenda through crafting effective brand strategies.”

     

    The list of nominees for MARQUEES 2019 are as follows:

     

    Sr. No

    		 Sector Category Company
    1 Auto (4 Wheeler) Maruti Suzuki India Ltd, Hyundai Motor India Ltd, Tata Motors Ltd, Honda Cars India Ltd, Toyota Kirloskar Motor Pvt Ltd, Mahindra and Mahindra Ltd., Ford India Pvt Ltd.
    2 Auto (2 Wheeler) Hero Motocorp Ltd, Bajaj Auto Ltd, Suzuki Motorcycle India Pvt Ltd, Honda Motorcycle and Scooter India Ltd, TVS Motor Company Ltd, India Yamaha Motor Pvt Ltd, Royal Enfield (Unit of Eicher Ltd)
    3 Telecommunication Reliance Jio, Bharti Airtel, Vodafone Idea, BSNL
    4 Consumer Durables – White Goods Samsung, Electrolux, Haier, Kenstar, BPL, Hitachi, LG, Kelvinator, Godrej, Whirlpool, Videocon
    5 Consumer Durables – TV Samsung, LG, Panasonic, BPL, Sony, Sansui
    6 Insurance (Life) LIC, Tata AIA Life Insurance, Aditya Birla Sun Life, SBI Life, Max Life, ICICI Prudential Life, Kotak Mahindra Life, Bajaj Allianz Life, HDFC Life
    7 Insurance (Non-Life) Tata-AIG, SBI General, Star Health Insurance, ICICI Lombard, IFFCO Tokio, New India, Oriental, Reliance, Bajaj Allianz, HDFC ERGO
    8 Banking State Bank of India, HDFC Bank, Ratnakar Bank, IndusInd Bank, Bandhan Bank, ICICI Bank, Axis Bank, Canara Bank, Kotak Mahindra Bank, Bank of Baroda, Yes Bank, Punjab National Bank
    9 Handsets Reliance(Jio Feature Phone), Honor, iTel, OnePlus, Lyf, Xiaomi, Vivo, Asus, Lava, Samsung, Oppo
    10 FMCG (Food) Kurkure, Maggi, Parle, Britannia, Tata, Amul, Bambino, Anil, Bingo, Amulya, Gemini, Lays, Balaji, Sakthi, Bharat, Fortune, Sunfeast, Ruchi, Eastern, Gold Winner
    11 FMCG (Beverages) Dabur, Sunrise, Maaza, Horlicks, Frooti, Limca, Wagh Bakri, Bru, Nescafe, Mountain Dew, Tata, Complan, Boost, Brooke Bond, Thumps Up, Coke, Sprite, Bournvita, Fanta, Society
    12 FMCG (Household Care) Harpic, Vim, Comfort, Good Knight, Lizol, All Out, Ghadi, Wheel, Amrutanjan, Pheneols, Surf Excel, Vicks, Zandu, Arasan, Rin, Ujala, Emami, Maxo
    13 FMCG (Personal Care) Clinic Plus, Fair & Lovely, Colgate, Parachute, Pond’s, Lifebuoy, Garnier, Santoor, Himalaya, Nisha, Nihar, Godrej Expert, Wilkinson, Dettol, Godrej No. 1, Close Up, BoroPlus, VVD, Patanjali, Sunsilk
    14 Retail

    Snapdeal, Amazon, Myntra, Flipkart, BigBasket, Grofers, AJIO, Jabong

     

  • Branding guru, India-lover Wally Olins passed away yesterday. Rajesh Kejriwal of Kyoorius and Avik Chattopadhyay pay tribute

    The Wally We Knew

     

    By Rajesh Kejriwal

     

    Rajesh Kejriwal

    I rarely classify people, even those that i admire and like, as “fine human beings”. Wally, undoubtedly, was one of those fine human beings.

     

    I first met Wally when I Invited him to speak at Kyoorius Designyatra in 2007 and my first impression of him was that he does not suffer fools easily and has a zero tolerance for bull-shitters. So, in the beginning, i decided to handle him with kid gloves – something I have to do with many a speaker who have fragile egos or need attention. But within the first two hours of his presence at Designyatra, – I realised my mistake. Wally had a very warm side to him and really really cared about people. He said that I would do better looking after other speakers and that he would do better meeting young people and in his usual witty style said: let me be with people who admire me. This is one of the many many photos of Wally with youngsters at Designyatra in 2007 - It was amazing to see admiration in the young ones’ faces, and how he treated them with the greatest honour and love. He absolutely loved the currency with his image and took back an entire bundle of them.

     

     

    Avik Chattopadhyay on Wally: Brutally frank, eternally optimistic

     

    Avik Chattopadhyay, Marketing Head, Volkswagen India, was CEO – Indian Operations at Saffron Brand Consultants in 2010-11 and interacted with Wally as a client, employee and a friend

     

    By Avik Chattopadhyay

     

    I met Wally Olins in 1990, not in person, but through his book Corporate Identity.

    Since then I have been an admirer, client, colleague and well-wisher.

    What struck me most about “Sir” are his brutal frankness, brevity in expression and eternal optimism.

     

    Being around and with him, I have seen many who copy Wally Olins… his words, his opinion, his thoughts and even parts of his work. For, many amongst us want to ‘be’ Wally Olins. But Wally Olins was and remained himself.

     

    And that is what I have learnt from him… to stop living others’ lives and be myself. My identity, my truth and my being.

     

    That is what Wally Olins wanted in each of us.

     

    As individuals. As experiences. As brands.

     

    Avik Chattopadhyay is Marketing Head, Volkswagen India. He was CEO – Indian Operations at Saffron Brand Consultants from February 2010 to April 2011 and before he joined Saffron, he interacted with Wally when he worked with Apollo, one of Saffron’s first clients in India

     

    A few months later I got a mail from Wally. He was coming back as a delegate member of the London Mayor’s visit to India. He was in Mumbai over the weekend and asked if I would like to catch up. I met him on a Friday evening and learnt that he was totally free over the weekend.  He commented on how he drove from Mumbai to Kashmir back in the days he used to head what is now O&M India and that he loved the roadside dhaba food. I asked him out to lunch the next day and decided to take him out to Sunny Da Dhaba in Lonavala - That seven-hour journey for lunch, kind of, sealed a friendship that I have very fond memories of and will always cherish. At the end, he thanked me in his classic style – you know this is why I love Indians – who else could take you out for a total of seven-hour lunch –  a four-hour journey time for lunch and three hours over lunch.

     

    It was also that visit when he sealed the deal for Apollo and subsequently came back quite often to India and we met always. In the beginning of 2008, I connected Wally to Bajaj Auto and then he decided to open an office in India and made me a independent director of Saffron India and my journey with Wally began – a journey that has shaped me in many, many ways.

     

    The one very distinct quality about Wally was that he would say what he thought, would not tolerate second-rate thinking, writing or communicating and everyone who was around him would get balled, some of us who were close to him would get balled more frequently.

     

    One of the many things that I took from Wally was about being on time. Though i must admit Wally was always very anal about it – he would want to arrive at the airport a minimum of three hours earlier and if someone dropped him four hours earlier, he would love that person. We went to every meeting with a minimum of 15 minutes to spare and God forbid if the client delayed the meeting for more than 15 minutes. Once a Chairman kept us waiting for almost 70 minutes and I was bearing the brunt of his frustration during that period and trying to explain how this happens in India. At the end, when the Chairman walked in without an iota of feeling sorry for the delay and walked in and just started talking about his company. Wally stood and said – “So far its been a absolute displeasure meeting you and you have five minutes to change my perception about you. If you do, then and if you want, we can meet tomorrow at The Leela at four. The Chairman was dumbfounded but was immensely contrite, apologised profusely and said that he would meet Wally at The Leela.

     

    But that was Wally but he did it with a flair that was as brutal as it was charming and at the end, everyone still liked him. He is the only person i have met who would literally shame you with his words but win your heart at the same time with his twinkling eyes and witty humour. But when you knew him closely, you also realised that he had great patience in talking to his colleagues, spending immense amount of time explaining to them, guiding them repeatedly and was very caring to ensure that all the people under him grew with learning.

     

    Once we had some free time in Kolkata and he took me to the Victoria Cemetery and spent an hour guiding me, i was very impressed. It was only later that i realised that this was only his second visit and that the first one was almost fifty years back. But that was classic Wally – he had an insatiable curiosity and would absorb anything and everything.

     

    I have known Wally for the last seven years but those who really spent time with him also know that Wally was one person who made you so comfortable personally, became family and made you feel a part of his family. It’s been an honour and i feel blessed that i had the opportunity of being a part of Wally’s journey, of our families being close to each other.

     

    I know we have lost him but we have not lost him as a role model in my lifetime. My wife and children were equally devastated yesterday. He would sit down for hours with my daughter and advise her on her career. In his last visit, he invited her to London and work with him for four months. My daughter was planning to go in July this year. Sadly, Wally won’t be around, but am sure he will continue to advise her, painstaking as he always would, from up there.

     

    Rajesh Kejriwal is Founder and CEO, Kyoorius, a not-for-profit initiative that organises the Designyatra and various Design-related events. He is also Chief Editor and Publisher of Kyoorius magazine. After a successful D&AD-backed Design Awards last year, this year Kyoorius is also hosting the Advertising and Digital awards, backed by D&AD.

     

  • There is also a new category for work done by an NGO in the green space

    Entries open for IAA Olive Crown Awards

    By A Correspondent

     

    The International Advertising Association (IAA) has invited entries for the 10th Annual Olive Crown Awards.

     

    Said Punit Goenka, President India Chapter of the International Advertising Association (IAA): “These awards are very meaningful. They bring the environment on top of the creative agenda for marketers and advertising agencies. They are also unique. In its tenth year now, the Olive Crown are the only awards of their kind in the region. Finally, it is a great example of a global body IAA working together with an Asian industry association, the Asian Federation of Advertising Associations (AFAA) to further a good cause.”

     

    Added Olive Crown Awards Committee Chairperson Megha Tata: “The Olive Crown awards need no introduction to the marketing and advertising community. They are the first and only awards that salute creativity in communication sustainability. This year we have added a few new categories, one for international advertising, which is essentially advertising created and run in Asia, outside India. AFAA have been a part of these awards for a long time and hence this category. There is also a new category for work done by an NGO in the green space. And finally there is an award for New Age Green Initiatives working in the space to reduce, minimise or manage whatever could be harmful to the environment. Keeping in mind the importance of the environment we are anticipating a very good response. And keeping in mind the green nature of this subject, no forms will be mailed out in any physical form.”

     

     

  • The Awards receive unmatched industry participation and patronage with highest ever entries

    Effie India 2020 on Jan 10 in Mumbai

    By A Correspondent

     

    The Advertising Club (TAC) India is set to host the upcoming edition of the Effie India Awards 2020. The awards have garnered significant industry patronage by receiving 862 entries. As many as 326 industry leaders and professionals were part of the 10 judging rounds held across three cities – Mumbai, Delhi and Bengaluru. The awards event will be held in Mumbai on Friday, January 10.

     

    Said Mitrajit Bhattacharya, Chairperson of Effie Committee: “With a record number of entries received, this year has been the best for Effie India in terms of participation. The Effie 2020 by adding new categories, bringing sharper definitions to existing categories, introducing new judging guidelines and having a separate jury for judging the coveted Grand Effie have helped evolve the highly coveted awards into an award with more structure and relevance, in lines with the Global Effie awards.”

     

    Added Partho Dasgupta, President of The Advertising Club: “Effies undoubtedly is the most definitive and coveted A&M award of the country. Awarded to both the agency and client, it is the ultimate recognition and benchmark of effectiveness and efficiency that has added to the equity of the brand.  I look forwards to seeing the category torchbearers and their work being celebrated at this prestigious awards event.”

     

     

  • Hindustan Unilever and Star India were joint Client of the Year, while McCann Worldgroup & Ogilvy were joint Agency of the Year

    Joint Agency & Client of the Year at Effie 2020

     

    By A Correspondent

     

    The Big Boys of adland were in attendance till the very end. Leaving many in the audience wondering what the outcome was going to be. Piyush Pandey and Prasoon Joshi and almost their entire top decks of Ogilvy and McCann were in attendance.

    And finally when emcee announced that it was a joint winner, there was an uproar. And relief in some quarters. Both Ogilvy and McCann were doing fairly well in awards announced and it was difficult to determine right till the end on who the winner would be.

    The Effie Awards of the Advertising Club India was held with much fanfare on Friday in Mumbai. Hindustan Unilever Limited and Star India Pvt Ltd were adjudged joint winners as Effie Client of the Year, while McCann Worldgroup India and Ogilvy Group were named Effie India Agency of the Year.  The coveted Grand Effie was won by the EightyTwo Point Five Communications for the Bisleri Packaged Drinking Water – “Samajhdar Jante hai”.

    Speaking about winning at the coveted Effie, Partho Dasgupta, President of The Advertising Club said: “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognising and rewarding thought leadership showcased by brands and advertisers.”

    Elaborating on the awards Mitrajit Bhattacharya, Chairperson, Effie Awards 2020 said: “Like every year, this year to we saw some of the best and game changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like i.e. Client of the Year and the Agency of the Year for the first time in the history of the Effie being won by not one by two winners each. We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”

     

    EFFIE INDIA 2020 CLIENT OF THE YEAR

    EFFIE 2020 RESULTS FINAL

    EFFIE INDIA 2020 AGNECY OF THE YEAR

  • President Ram Nath Kovind presented the Ramnath Goenka Excellence in Journalism Awards held in New Delhi on Monday

    23 winners presented Ramnath Goenka Awards

     

    By A Correspondent

     

    “Democracy is meaningful” only if its “citizens are well informed…Truth is the only compass for good journalism, ” said President  Ram Nath Kovind as he gave away the Ramnath Goenka Excellence in Journalism Awards in New Delhi .

     

    Delivering the address at the 14th edition of the Ramnath Goenka Excellence in Journalism Awards in New Delhi, the President said: “The quest for truth is, of course, difficult and easier said than done. But it must be pursued. A democracy like ours deeply relies on the uncovering of facts and a willingness to debate.”

     

    At the ceremony,  awards were presented to 23 winners in 11 categories — across print, broadcast and purely-digital — for outstanding work done in 2018.

    In his welcome address, Viveck Goenka, Chairman of the Express Group, said: “We couldn’t have had a chief guest who better encapsulates the values we celebrate this evening”.

    Speaking about the winners, he said that “these stories also ask questions of fairness and empathy they take neither a no nor a yes for an answer” and search for what lies in between. He added that “they are firm in their resolve to embrace complexity, not reduce the story to either pro this or anti that… these stories tell us why journalism matters”

    Anant Goenka, Executive Director of the Express Group, presented Kovind with a portrait. Indian Express Chief Editor and author Raj Kamal Jha also spoke on the occasion.

    The RNG Award winners were chosen by an eminent jury that included Tom Goldstein, Professor and Dean, Jindal School of Journalism & Communication, O P Jindal Global University; S Y Quraishi, former Chief Election Commissioner; Pamela Philipose, journalist and Senior Fellow at the Indian Council of Social Science Research; and, former Supreme Court judge, Justice BN Srikrishna. Among those present at the awards ceremony were Chief Election Commissioner Sunil Arora, JD(U) leader KC Tyagi, former ABVP national organising secretary Sunil Ambedkar, Prasar Bharati Shashi Shekhar Vempati, Principal Director General of Press Information Bureau Kuldeep Singh Dhatwalia, eminent jurist Fali Nariman and D Raja, CPI General Secretary.

    The Express Group instituted the Ramnath Goenka Excellence in Journalism Awards in 2005 as part of the centenary year celebrations of its founder, Ramnath Goenka. The awards aim to celebrate excellence in journalism, recognise courage and commitment and showcase the outstanding contributions of journalists from across the country.

     

    List of winners:

     

    Here’s the full list of winners of the RNG awards this year

    Reporting from Conflict Zones

    Dipankar Ghose, Indian Express (Print/Digital): For Stories told from the deep jungles of Bastar that often get lost in the State vs Maoists binary

    Dheeraj Kumar, Late Achyuta Nanda Sahu and Mormukut Sharma, Doordarshan (Broadcast): The DD News team came under Naxal attack while covering the Chhattisgarh elections from Nilavaya village. Sahul lost his life in the attack.

    Hindi reporting

    Diti Bajpai, Gaon Connection (Print/Digital): For her seven-part series on rising instances of sexual assault on minors

    Shadab Ahmad Moizee, TheQuint.com (Broadcast): For his report on the agonising wait of families whose dear ones went missing in the 2013 Muzaffarnagar riots

    Regional Languages

    Anwesha Banarjee, EI Samay (Print/Digital): For her stories on human trafficking told through the livest of the women of a nomadic tribe

    Saneesh TK, Manorama News (Broadcast): For bringing out the devastation in Wayanad through people who lost homes, friends and relatives in the August 2018 floods.

    Environment, Science & Technology reporting

    Mridula Chari & Vinita Govindrajan, Scroll.in (Print/Digital): For their two-part investigation on how tax regulations allowed farmers to use at least 99 lethal chemical as pesticides.

    Sarvapriya Sangwan, BBC News Hindi (Broadcast): For capturing the impact uranium mining was leaving on the life of the indigenous people and the environment in Jadugoda, Jharkhan

    Uncovering India Invisible

    Hina Rohtaki, The Indian Express (Print/Digital): For her stories of people in Morni, Haryana, who would wad through the Ghaggar river or walk over a 20-foot high pipeline to get to school or work.

    Asmita Nandy and Meghnad Bose, TheQuint.com (Broadcast): For thier documentary that uncovered why lynchings carried out in the name of the cow have become a new normal.

    Business & Economic Journalism

    Nidhi Verma, Thomson Reuters (Print/Digital): For the economic and politics of sanctions, as India came under pressure from the US to stop importing oil from Iran.

    Politics & Government

    Sushant Kumar Singh, The Indian Express (Print/Digital): For some of the biggest breaks of the year – from Rafale talks to details of the Naga accord.

    Moumita Sen, India Today TV, Shikha, India Today TV (Broadcast): For their show ‘Election Influencer’ that looked at the nuts and bolts ot the giant election machinery.

    Investigative Reporting

    Teena Thacker, Mint (Print/Digital): For her stories detailing the pain that Indian victims of Johnson & Johnson’s faulty hip implants went through.

    Poonam Agarwal, TheQuint.com (Broadcast): For her investigation on whether donations made through the electoral bond scheme were, in fact, anonymous as claimed by the government.

    Civic journalism

    Aniruddha Ghosal, News18.com (Print/Digital): For his investigation that revealed that the UP government’s claim of having controlled encephalitis was based on data that didn’t quite add up.

    Photojournalism

    C Suresh Kumar, The Times of India (Print/Digital): For zooming into places, faces away from headlines, like the heat and dust of Jallikattu, and soccer players queuing up before a yellow plastic pot

    Books (Non-Fiction)

    Gyan Prakash (Print): For his book, Emergency Chronicles, which takes us back to Independence to try understanding the darkest two years in India’s democracy.

     

     

  •  As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms

    Havas Creative bags integrated mandate for William Grant

    By A Correspondent

     

    Havas Creative has announced the bagging of the integrated communication mandate for William Grant & Sons, following a  multi-agency pitch in December.  The agency will be handling the entire India portfolio business, which includes brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie. As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms. The business will be managed out of the agency’s Gurugram office.

     

    Said Payal Nijhawan, Head of Marketing, William Grant & Sons India: “We are very excited to have Havas Group India on board as we head into the next stage of our journey in India. Together with the teams at Havas Group, we will continue building momentum with our brands and speaking to our consumers through an integrated marketing approach.”

     

    Speaking on the win, Rana Barua, CEO, Havas Group India added: “We are delighted to partner with a legendary brand like William Grant & Sons, who have a bouquet of iconic brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder and Hendricks, and our task will be to take the brands further with unique and meaningful ideas. With our Havas’ integrated Village model, we will continue to make a meaningful difference to the brands by providing seamless and agile business solutions. We look forward to further strengthening their legacy in the Indian market.”

     

     

  • The erstwhile agency was Wavemaker

    Benetton India awards digital mandate to Dentsu X-cubic

    By A Correspondent

     

    DX–cubic, the Dentsu X agency, has won the digital business of the Benetton Group, effective January 2020. The erstwhile agency was Wavemaker.

     

    Speaking on this occasion, Sundeep Chugh, MD & CEO, Benetton India said: “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get Dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together.”

     

    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “Yes, we are super-excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with such a strong connect with the mercurial millennials is exhilarating. Given our ethos of delivering experiences beyond just mere exposures, this is right up our street! We look forward to a productive and enduring partnership.”

     

     

  • Calls for the industry’s creative minds to design inspiring behavior change campaigns

    Goafest to highlight women’s issues with Red Abby

    By A Correspondent

     

    The Advertising Club and the Advertising Agencies Association of India (AAAI) have come together to launch a communication programme that will address the issue of violence against women in society. The special campaign will be a part of the upcoming edition of Goafest 2020. The winning campaign will be crowned with the newly instituted special award ‘The Red Abby’ that celebrates the woman and her spirit.

     

    Speaking about the initiative, Ashish Bhasin, President – AAAI, said: “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”

     

    Added Partho Dasgupta, President  – The Advertising Club ” I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change. “