MxMIndia

Category: Awards

  • The agency will be responsible for handling 360-degree digital marketing for the brand

    Singer India awards its digital duties to iCubesWire

    By A Correspondent

     

    iCubesWire has bagged the digital mandate of Singer India Limited. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms, website maintenance, SEO and media buying. iCubesWire won the mandate post a multi-agency bid.

     

    Commenting on the association, Rajeev Bajaj, Managing Director, Singer India, said: “We chose iCubesWire as our digital partners as their strategies were distinct and focused on enhancing brand integration. We have a strong foothold in the sewing machines segment and aim to elaborate that to the home and kitchen appliances as well. To foster this thought, we plan to increase our market share in consumer durable segment with a CAGR of ~25%. With iCubesWire’s digital quotient, we anticipate efficacious results.”

     

    On acquiring the account, Sahil Chopra, Founder & CEO, iCubesWire, said: “We are excited to work with Singer India and our efforts will be towards creating long-term engagements for the brand through innovative campaigns. We aim to maximise growth for Singer India in terms of reach and consumer engagement. Singer India wants to carry forward their legacy to the digital platform, and we are proud to associate with them in fulfilling their objective.”

     

     

  • For a media services industry that boasts of some top marketing, strategy and creative brains, this isn’t a good commentary

    1 Minute View: Kudos to McCann & Ogilvy on Effies 2019. But…

    Our hearty congratulations to McCann Worldwide and Ogilvy India on bagging the maximum honours at the Effies 2019 held on Friday.

    Both have been consistent in their performance over the years, with Ogilvy and Lowe Lintas getting maximum hits at the #1 slot over the last five years. Last year, McCann was #1 on the back of some brilliant work done across brands, esp Paytm.

    But this comment is not about the success of McCann and Ogilvy. But about the rest. And the state of our media ecosystem. Okay, the MullenLowe Lintas Group has stayed away since last year, but if some cynics are to be believed the possible reason for them not participating is because they weren’t sure of how much they would win and hence didn’t want to be seen at #2 or #3 or even lowe-r.

    Take a look at the tally sheet that’s part of the Solus issue distributed at the Effies. See where some of the iconic ad agencies are placed in the pecking order. In fact we think we even heard the emcee at the Effies referring to one agency’s state of being as comatose.

    For a media services industry that boasts of some top marketing, strategy and creative brains, this isn’t a good commentary.

  • The awardees were shortlisted by a panel of three-member jury

    Sambad Corporate Excellence Awards felicitates entrepreneurs  from Odisha

    By A Correspondent

     

    As many as 17 homegrown entrepreneurs and enterprises, who have made their presence felt beyond the state were felicitated at the second edition of Brands of Odisha. Pride of India: Sambad Corporate Excellence Awards.

     

    The awardees were shortlisted by a panel of three-member jury. They were: Neena Dasgupta (CEO and Director, Zirca Digital Solutions Pvt Ltd), Swarup Mohanty (CEO, Mirae Asset Global Investments (I) Pvt Ltd) and Bishwajeet Samal (Head of Marketing, Volkswagen Passenger Cars). Odisha Chief Minister Naveen Patnaik was the Chief Guest.

     

     

    Sabha MP and Sambad Editor Soumya Ranjan Patnaik addressed the gathering. Later, in her opening address, Monica Nayyar Patnaik, MD of Sambad Group, said: “I am overwhelmed to say that we received an unexpected number of entries this year. It was not restricted to Bhubaneswar or Cuttack. Rather, we received nominations from smaller towns of Odisha too. I extend my gratitude to the entrepreneurs for their love and support.”

     

     

  • Joshi is the only Indian jury president at Adfest 2019

    Prasoon Joshi to be jury prez at Adfest 2019

    By A Correspondent

     

    Adfest has announced that Prasoon Joshi, CEO and Chief Creative Officer of McCann Worldgroup India and Chairman of McCann Worldgroup Asia Pacific, will be Jury President at Adfest 2019 for the Audio Lotus and Film Lotus categories. Joshi is the only Indian jury president at Adfest 2019 (to be held in Thailand from March 20 to 23).

     

    Said Joshi: “I’m delighted to be overseeing two of Adfest’s most intriguing categories: Audio, which in the midst of a major revival, and Film, which reflects the richness of local cultures in the Asia Pacific and Middle East regions. ADFEST is one of my favourite shows and a proud advocate of creativity that’s inspired by local insights – it will be an honour to return to Thailand next March.”

     

    Added Jimmy Lam, President of Adfest: “Prasoon completes a truly magnificent line-up of Jury Presidents for Adfest 2019. He played a huge role in putting India on the map creatively by creating defining work for mainstream brands that combines deep local insights with a global understanding. Time and again his work has infiltrated and inspired India’s popular culture. We are humbled that Prasoon is taking time away from his many responsibilities at McCann to join our Jury Presidents at Adfest 2019.”

     

     

  • WARC reveals insights from the 2018 IPA Effectiveness Awards which attracted 70 entries

    Insights from Effectiveness

     

     

    By A Correspondent

     

    WARC has released an insights report examining current effective marketing trends following an analysis of the winning campaigns from the 2018 IPA Effectiveness Awards, an international competition rewarding campaigns that demonstrate payback on marketing spend.

    Said Lucy Aitken, Managing Editor, Case Studies, WARC: “WARC’s IPA insights report analyses the metadata of the winning entries to establish themes and trends to improve the understanding around what typifies effective advertising. A more sophisticated understanding of emotion-led ad campaigns, the flexibility of TV, distinctive assets to achieve cut through and the power of influence were four clear themes to emerge from the 2018 IPA Effectiveness winners.”

    Added Neil Waller, Co-Founder, Whalar: “The effective influencer campaigns are not just using influencers as an audience rental opportunity that’s been bolted onto a campaign with a little bit of leftover budget to tick the influencer marketing box.”

    The 2018 global IPA Effectiveness Awards attracted 70 entries, of which nine Golds, 19 Silvers and 11 Bronzes, along with 10 special prizes, were awarded to companies from six countries.

     

    The following are the main insights from the winning campaigns of the 2018 IPA Effectiveness Awards are:

    :: Understanding how emotion works

    Emotion is a key creative driver among the awarded 2018 IPA Effectiveness papers as advertisers develop their understanding of how emotional marketing works. 55% of winning campaigns, including the Grand-Prix winner Audi, cited emotion as their main creative strategy.

    However, in the report, Phil Barden, Managing Director of DECODE Marketing and author of ‘Decoded. The Science Behind Why We Buy’ points out the complexities of using emotion and highlights the importance of a motivational message to trigger an emotional response to prompt purchase. He comments: “To impact consumer behaviour we need to get both the emotional impact as well as motivation drivers right.”

    :: A TV-led model continues to dominate

    The 2018 Awards confirmed the appeal of TV advertising, with 71% of winning papers using it as a lead medium. Brands such as The Automobile Association (UK) relied on TV to help turn around their businesses, while others, including Guinness and Audi, depended on it to build fame. “TV is evidently not dead,” writes Tom Sussman, Planning Partner, adam&eve DDB. “The internet has not terminally unplugged our television sets.”

    :: Succeeding in a low-attention economy

    Many winning campaigns used distinctive assets to help gain attention. Aldi’s Kevin the Carrot Christmas campaign (UK) achieved instant-recognition distinctiveness which, according to Tom Ewing, Head of Communications, System1 Group “is a major driver of brand growth”. System1 calls these assets ‘Fluent Devices’ and there were many examples among the winning papers. Having assets that are distinctive in this way represents an opportunity for brands to short-circuit capturing people’s attention.

    :: The growing power of influence

    Nearly all campaigns that were entered into the Awards had a social component, with 71% of winners using social in their media mix. Some of the most striking uses of social, however, leveraged its ability to attach shared meaning to brands. For instance, L’Oréal Paris True Match’s 23 Shades, 23 Stories campaign used social media and influencer marketing to story-tell and communicate its inclusive message.

     

  • The three-day A&M event organised by The 3As of I and The Advertising Club is to  to be held from April 11 to 13, 2019

    Goafest 2019 on April 11-13

    By A Correspondent

     

    Goafest, the Indian advertising industry’s annual convention cum awards, will be held on April 11, 12 and 13, 2019. This year’s edition – the 14th – will see Viacom18 as presenting sponsor.

     

    Speaking about this year’s Goafest, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Goafest is the Indian advertising industry’s largest and most representative event . It is not just a festival but an ode to the industry and  the pioneering work done through the year. This year too we will bring to fore an immersive event that will bring together the  industry’s most creatively curious, transformational and inspiring thoughtleaders and innovators from across agencies, brands and media houses.”

     

    Added Vikram Sakhuja, President, The Advertising Club: “Abbys are the gold standard in creative awards and has always recognised agencies and talent that push boundaries and challenge status quo.  Our endeavour with the festival and the awards this year is to ensure exceptional speakers, inclusive participation and thereby gain a headstart on decoding transformational global advertising and communication trends.”

     

    Speaking about partnering with Goafest 2019, Sudhanshu Vats – Group CEO & MD at Viacom18 said: “Goafest has, over the years, cemented its reputation as the country’s foremost amalgamation of the best and brightest of the creative and marketing minds of the Indian business. Our association with them is an extension of our belief that knowledge sharing leads to knowledge enhancement thereby benefitting the entire industry.”

     

    Said Nakul Chopra, Chairman – Goafest 2019: “Goafest is all geared up for an inclusive and engaging 2019 edition. Our endeavour this year is to ensure that multi-category representation and participation, interactivity and thought leadership is at the forefront of all our initiatives. This year too the apex industry event will continue to establish its eminence as a leading knowledge sharing and networking platform and we are happy to have partnered with Viacom18 in building this to further scale.”

     

    Added Shashi Sinha, Awards Governing Council Chair and Secretary, The Advertising Club: “We are all set for the Abbys and are hoping to see some pioneering and clutter-breaking work being entered this year. Abby is the ultimate national benchmark for effective creative communication.   Winning an Abby holds a place of pride in the career lifecyle of every advertising and media professional.  We sincerely hope that  the awards continue to inspire the best minds in the industry to present their best foot forward.”

     

     

  • Executive jury sessions will take place in London, Hamburg, New York, Mumbai, Paris, São Paulo, Stockholm, Beirut, Amsterdam and Sydney

    Inaugural Gerety Awards to challenge status quo of popular creative awards

    By A Correspondent

     

    At a time when the advertising industry is trying to redefine itself, award shows also need to redefine their role. This is the philosophy behind the Gerety Awards that is designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries.

     

    Executive jury sessions will take place in London, Hamburg, New York, Mumbai, Paris, São Paulo, Stockholm, Beirut, Amsterdam and Sydney.

     

    The confirmed jury includes: Rosie Arnold, former CCO, AMV BBDO;

    Susan Credle, Global CCO, FCB; Nunu Ntshingila, Regional Director, Facebook Africa; Merlee Cruz-Jayme “Chairmom” and Chief Creative Officer, Dentsu Jayme Syfu. Tista Sen, Regional Creative Director, JWT South Asia, is Brand Ambassador for the Gerety Awards.

     

    Joe Brooks and Lucía Ongay have more than 20 years combined experience working for advertising awards and believe it is time to do something different: “When we first started talking to key industry leaders about our ideas for the Gerety Awards, we were surprised by the passion and enthusiasm about this concept. This convinced us that what the industry needs now is a new kind of awards show.”

  • Paul Polman, Mark Pritchard, Piyush Pandey, Jacques Seguela, others shine on the second day of the IAA World Congress

    Biz with Purpose on Day 2 @ IAA-WC

     

    By A Correspondent

     

    The second day of the 44th edition of the IAA World Congress organised by the International Advertising Association (IAA) saw several star speakers addressing a packed audience of professionals, practitioners, academics and students. The joint themes of ‘Brand Dharma’ and ‘Tech for Good’ were what everyone spoke on or discussed.

     

    It was also time for felicitations and awards. Yusuf Ali, Chairman and Owner, Lulu Group, was felicitated by Srinivasan Swamy, Chairman & World President, International Advertising Association. In his speech, keeping with the theme of the conference, Ali reiterated to all the marketing and communications stakeholders to act responsibly towards the society and stay true to their business values.

     

    The IAA Golden Compass Awards were conferred to Marc Pritchard, Chief Brand Officer, Procter & Gamble and Andrew Robertson, President & CEO, BBDO Worldwide. The IAA Inspire Champion Awards was conferred to Raj Nayak, senior media professional and former Chief Operating Officer at Viacom18. The IAA Inspire Honorary Life Member Award was conferred to Ranil De Silva from Sri Lanka.

     

    In the first session of the day, Paul Polman, President of the ICC, Chairman of the B-Team and Vice-Chair of the UN Global Compact. CEO Unilever made a passionate plea to companies to run their businesses by heart, because he felt that businesses can’t succeed in a society that fails.

     

    Polman stated that value and trust are two important elements for a company. However, currently, trust is low in the industry because of fake news, frauds, unethical employment practices, sexual harassment etc, he said.

     

    As advertisers, we should look and hear from a consumer’s viewpoint since consumers judge us by what we do, not by what we say, Polman said, adding: “You cannot run business with freedom without responsibility. If we don’t protect it, we won’t have a future.  Partnership is important to work on sustainable growth. A partnership, which is for a common good. Putting other’s interests before ours is very important because although we have the resources to help the society, all we are missing is human will power. Tech has connected us better with people, but has also given us loneliness.” He ended his speech by urging the audience: “If you belong to 2% of population, think about 98% population and live responsibly.”

     

    Next up was Simon Kahn of Google APAC on the Future of Digital Immersion. According to Kahn, the next wave of technology will assist us, augment our experience and will help us accelerate things we need to get done.

     

    The digital tech has started to help us in all practical areas, most progress which we have seen is in the area of speech recognition. We are now up to near human quality in speech recognition.  In India recently, we worked with Flipkart when wanted to add the experience of haggling for the big billion day sales and it the result was many millions interaction with the tool with average time of engagement for min 6 minutes. Communication is also about gesture and nonverbal cues, hence we are training computers to replicate the same hence breaking down physical world barriers

     

    This was followed by a panel discussion. Tom Doctoroff, Business Leader and Global Brand Builder on Derisk the future in conversation with Michael McQueen, Trend forecaster and Author and Tim Reid, Comedy Writer and Innovation Expert. Said Reid: “Best ideas come as jokes make your thinking as funny as possible. What makes is laugh are two things, first is the truth (as it is relatable) and the second is surprise, we experience, when something doesn’t quite fit in in the normal trend. Truth with the twist is the biggest thing that make us laugh. In an idea session, if we can get people to say something which has point of truth with an element of surprise and you will probably see a genius idea there somewhere and hence there is a science behind it creativity works better with humour.

     

    Mcqueen, who has done a lot of work with millennials on what are they thinking and what are they looking at, shared his insights on decoding the millennial mindset and how one can bridge gaps. There are 34% millennial population in India, which is very important numerically and economically as they will enter spending peak by 2026. McQueen advised the marketers to market their products through them and not to them.

     

    There was much anticipation for the session of Marc Pritchard, Chief Brand Officer, Procter & Gamble. After screening the latest ad campaign from his company in India, Pritchard started the conversation with the proposition of ‘What if brand could be force for good and a force growth’. He emphasised on living the brand’s purpose and not just talk about it. He stressed on the need of brands to align themselves with a purpose. He covered three major problems faced in the business diaspora; Gender Equality, Sustainability and Technology.

     

    People expect more from brands, he said. They want the brand to take a stand on the social issues. 9 out of 10 consumers want brands to live with their values, they want brands to take stand. In sustainability there is a difference between what people say and do. 67% of the population talks about sustainability but only 30% of them actually act on it. Sustainable goals are equally good for the growth of the brands, he sai. He spoke about how P&G is doing its bit by using technology is work on a product that can eliminate need of water in cleaning,

     

    “I urge to reduce renew and recycle water, energy and waste. It will be nice if all brands can come together.”

     

    Later, Chris Tung , CMO, Alibaba, spoke about the Alibaba model and how it has built for itself an ecosystem for brand-builiding. Mark D’Arcy, VP of Global Business Marketing and Chief Creative Officer, Facebook was in conversation with Hungama founder and digital pioneer Neeraj Roy. India is the second-largest market for Facebook. D’Arcy asked mainstream brands to be always being interesting and relevant in reference to content marketing. The journey from attention to action is interesting, he said. All touchpoints in the journey should be engaging and seemless. FB is deeply committed to innovation too. We have curiosity of constantly learning as an organisation is important. It helps in growing the business and help improve the culture.

     

    The following session had Rahul Welde, EVP Digital Transformation, Unilever and Lindsay Pattison, Chief Client Officer, WPP in a chat with Ralph Simon.

     

    The biggest change in marketing and technology sector is speed, Welde said. The results are quick which enables faster changes meeting the needs. Apart from technology, the most important assets in marketing are skills and talent. To make a greater impact, one needs to have a skilful leadership and talent pool in the organisation.

     

    Said Pattison: Disruption is affecting everybody and every brand. India has a 14% ad spent growth which is highest in the world, making it the most potential market for the advertisers.

     

    After some serious business truths, the audience witnessed an extremely engaging session by Jacques Seguela, Co-Founder of RSCG & Vice President of Havas Media where Seguela underscored the need for storytelling and emotions to not get disconnected in our pursuit of technology.Seguela, who was celebrating his 85th birthday on Thursday, receive a standing ovation. His session was followed by that of Ed Pank of Warc who spoke on ‘Tech for Good, Innovating for Social Impact’.

     

    The final session of the day was by Ogilvy Chief Creative Officer and celebrate adperson Piyush Pandey offered a perspective on ‘Brand Dharma’ that made people sit up and take notice. “A lot of people spoke about sustainability, climate change and everything. I would like to draw your attention to sustainability of human emotions that are under threat in the digital world… Sustainability in environment is to make life longer but sustainability in relationships is to love and enjoy life.”

     

    The evening entertainment for the day was interestingly titled ‘Fashion & Flavours of India’. After a day packed with high energy session, the winding down was well-deserved.

     

     

  • Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from 11th  – 13th April

    Awards Governing Council for ABBY Awards 2019 announced

    By A Correspondent

     

    The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abby Awards. The fourteenth edition of Goafest 2019 is being held from April 11 to 13 this year.

     

    The  committee includes: Shashi Sinha: Chairman of the Awards Governing Council, ABBY Awards 2019, Secretary – The Advertising Club and CEO, IPG Mediabrands India; Vikram Sakhuja: President, The Advertising Club & Group CEO – Madison Media & OOH – ‎Madison World; Ajay Kakar: Chief Marketing Officer, Aditya Birla Capital; Ajay Chandwani: Director, Percept Ltd; Aditya Swamy: Head – Agency Partnerships , Google and Sapangeet Rajawat: Head – Marketing, Hindi Mass Entertainment.

     

    The Awards Governing Council  on behalf of AAAI comprises Nakul Chopra; Chairman – Goafest 2019; Ashish Bhasin: Chairman & CEO South Asia Dentsu Aegis Network – ‎Aegis Group plc; Anupriya Acharya: CEO, Publicis Media India; Rohit Ohri: Group Chairman and CEO, FCB India and Jaydeep Gandhi: Chairman & Director, Jaya Advertising.

     

    Speaking on the focus of the AGC  for the upcoming edition, Sinha, said: The newly appointed Awards Governing Council is committed to ensuring that the awards are inclusive and have multi sectoral  representation. The combined experience  and the expertise of the council is sure to ensure that  all aspects of the awards from jury selection  to jury deliberation and review and  winner announcement thereafter is conducted with the highest standards of due diligence.”

     

    Added Bhasin: “Abby Awards have always been  the highlight of the festival and a key plaform for  the young minds from the industry to showcase the pioneering work done by them through the year . The awards governing council council formed to conduct this marquee awards includes industry thought leaders and media mavens who will come together to deliver another inclusive, highly represented  and  successful  year of the Abby.”

     

    Speaking about the AGC appointment, Sakhuja said: “Winning an Abby has always been a careed defining moment  for and the awards have year on year ensured that only the best in class campaigns that have showcased effectiveness and creativity are lauded. The newly appointed Awards Governing Counicl will ensure that the Abby continue to live up to its repute of being the ultimate industry awards that celebrate meritorious campaigns.”

     

    Said Nakul Chopra, Chairman – Goafest 2019: “Every year, Abbys have  not just recognized the best in best work done by the industry but also encouraged individuals from the industry to innovate and push boundaries to deliver the best creative campaigns.  We are sure that this year too will see  a lot of innovative work entered that will be judged by a renowned  jury panel curated by the eminent Awards Governing Council.”

     

     

  • It’s a mega-event with 35+ speakers. So Sanjeev Kotnala steps in to present packs of must-attend sessions given one’s interests

    Which IAA World Congress pack suits you?

     

    By Sanjeev Kotnala

     

    The IAA World Congress starts tomorrow. It’s two days of jam-packed sessions with the evening parties helping you to unwind. There may be exceptions, but it’s impossible for a delegate to attend all the sessions.

    To get the best out of the conference, including networking, one must choose and pick the sessions of one’s like, interest and relevance.

    Before you question how, here is a tip, don’t treat IST as Indian Stretchable time. If one was to go by the last IAA event at Kochi, events and sessions start and almost finish on time. And the sessions for their content and quality of speakers are jam-packed. This time, I think IAA has packed too much in three days. Most of the sessions are of 30 minutes duration.  Few like the inaugural session are longer with more speakers. And we know how the panel discussions or one-on-one discussion can overrun time. This potentially can lead to a cascading effect on timelines. I am waiting to be pleasantly surprised by IAA, if it can keep time!

    Note the dress code. For conference sessions wear business casuals. For evening parties wear Smart Casuals. The temperature is expected to be Between 23°C to 30°C, so don’t be overdressed.

    Now back to what I was suggesting. Taking a page from recent a TRAI attempt on giving customers to select the channels they want to watch.  Here are SESSION PACKS specially curated for you.

    Look at what you want to get out of the Global Conference and pick the pack that suits your need. Hopefully, it will make your task easy.  Sorry, this is not going to impact your delegation fee. However, you may gain extra time and space to get more out of your trip to Kochi and the IAA World Congress.

    The pack names and the sessions listed do not reflect on the content of the session or the speakers. It is based on best fit and expectations. Do check the time with the official site.

    Here are the IAA WORLD CONGRESS SESSION PACKS I have picked for you. I have tried keeping each of the packs limited to max six to seven sessions each. And you can always add to it.

     

    THE IAA GLOBAL CONFERENCE TECHNOLOGY PACK.
    Day 1. WEDNESDAY. 20TH FEB 2019. 1345 hrs. Nandan Nilekani, Co-Founder & Non Executive Chairman, Infosys Technologies Ltd. He will be speaking on Aadhar Leapfrog. 1415 hrs. Hans Paul Burkner. Chairman, Boston Consulting Group on ‘Who Really Owns the Data? The Privacy Vs. Personalisation Debate’. 1700 Hrs Munish Varma. Partner, Softbank Investment Advisers will be in conversation with Mini Menon. Talk centres around Investing at the forefront of the information revolution. Day 2. THURSDAY. 21ST FEB. 1000 Hrs. Simon Kahn. Chief Marketing Officer, Google APAC. The Future of Digital Immersion. Day 3. FRIDAY. 22ND FEB. 930 Hrs. Scott Bedbury. CEO, Brandstream Inc. ‘Building Superhuman Brands for the Digital Age’. 1500 Hrs. Sanjay Podder. MD, Accenture Labs. Tech4Good: Scaling Societal Transformation in Fourth Industrial Revolution

    THE IAA GLOBAL CONFERENCE CELEBRITY PACK.
    Day 1. WEDNESDAY. 20TH FEB 2019. 1000 Hrs. Catch the tri-murti of Money, Art and Spirituality at the Inaugural ceremony Mukesh Ambani, Amitabh, Bachchan and Sri Sri Ravi Shankar. DAY 2. THURSDAY. 21ST FEB. 1215 hrs. Chris Tung. Chief Marketing Officer, Alibaba. A unique Alibaba model for brand growth. DAY 3. FRIDAY. 22ND FEB. 1415 hrs. 1000 Hrs. Robot Sophia. Social humanoid robot developed by Hanson Robotics.‘Robots & Humans – Friends or Foes?’. 1600 Hrs. Andrew Keen. Entrepreneur, author & broadcaster. Director, SalonFutureCast. ‘Repairing a Broken World: Fix the Future’. 1630 Hrs. Andre Agassi. Former World No. 1 Tennis Player in conversation with Vijay Amritraj. 1700 Hrs. Deepika Padukone, Actor & Social Influencer in conversation with Anuradha Sengupta.

    THE IIA GLOBAL CONFERENCE DEEP INSIGHT PACK.
    DAY 1. WEDNESDAY. 20TH FEB 2019. 1000 Hrs. Catch the tri-murti of Money, Art and Spirituality at the Inaugural ceremony. . Mukesh Ambani, Amitabh, Bachchan and Sri Sri Ravi Shankar. DAY 2. THURSDAY. 21ST FEB. 1000 Hrs. Simon Kahn. Chief Marketing Officer, Google APAC on The Future of Digital Immersion. 1030 Hrs. Michael McQueen, Trend forecaster and Author, and Tim Reid Comedy Writer and Innovation Expert. A panel discussion De-risk the Future. Preparing Now for What’s Next, moderated by Tom Doctoroff. 1215 hrs. Chris Tung. Chief Marketing Officer, Alibaba. On A unique Alibaba model for brand growth . 1445 Hrs. Prof. Byron Sharp. Professor of Marketing Science and Director of the Ehrenberg-Bass Institute. How Brands Grow in a Digital World. DAY 3. FRIDAY. 22ND FEB. 1430 hrs. Robot Sophia. Social humanoid robot developed by Hanson Robotics. Hear her on ‘Robots & Humans – Friends or Foes’?

    THE IAA GLOBAL CONFERENCE GOOD FEEL PACK.
    DAY 1. WEDNESDAY. 20TH FEB 2019. 1345 Hrs. Nandan Nilekani. Co-Founder & Non Executive Chairman, Infosys Technologies Ltd. on Aadhar Leapfrog. DAY 2. THURSDAY. 21ST FEB. 1730 Hrs. Piyush Pandey. Global Chief Creative Officer of Ogilvy & Mather. Brand Communication for Social Change DAY 3. FRIDAY. 22ND FEB. 1230 Hrs. Rumman Chowdhury. Global Lead for Responsible AI, Accenture Applied Intelligence. Responsible artificial intelligence for humanity. 1500 Hrs. Sanjay Podder. Managing Director, Accenture Labs. Tech4Good: Scaling Societal Transformation in Fourth Industrial Revolution. 1630 Hrs. Andre Agassi. Former World No. 1 Tennis Player in conversation with Vijay Amritraj. 1700 Hrs. Deepika Padukone. Actor & Social Influencer will be in conversation with Anuradha Sengupta.

    THE IAA GLOBAL CONFERENCE MARKETING PACK.
    DAY 1. WEDNESDAY. 20TH FEB 2019. 1445 Hrs. Penny Baldwin. Senior Vice President, Chief Marketing Officer, Qualcomm Technologies Inc. on ‘Accelerating the Mobile Revolution’. 1600 Hrs. D. Shivakumar. Group Executive President-Strategy & Business Development, Aditya Birla Group on Brand Trust in a Digital World. DAY 2. THURSDAY. 21ST FEB. 1145 Hrs. Marc Pritchard. Chief Brand Officer, Procter & Gamble. Leading Disruption to Drive Growth. 1445 Hrs. Prof. Byron Sharp. Professor of Marketing Science and Director of the Ehrenberg-Bass Institute. How Brands Grow in a Digital World.  DAY 3. FRIDAY. 22ND FEB. 0930 Hrs. Scott Bedbury. CEO, Brandstream Inc. Building superhuman brands for the digital Age. 1030 Hrs. Jean David. Pioneer & Builder, Cirque du Soleil. Cirque du Soleil – Lessons in Innovation

    IAA GLOBAL CONFERENCE ENTREPRENUER MONEY PACK.

    DAY 1. WEDNESDAY. 20TH FEB 2019. 1630 Hrs. Jonas Kjellberg. Lecturer, Author, Venture Investor & Co-Creator, Skype. Generating Game Changer Ideas That Attract Venture Capital. 1700 Hrs Munish Varma. Partner, Softbank Investment Advisers in conversation with Mini Menon. Talk centres around Investing at the forefront of the information revolution. DAY 2. THURSDAY. 21ST FEB. 1145 hrs. Marc Pritchard. Chief Brand Officer, Procter & Gamble. Leading Disruption to Drive Growth. 1245 Hrs. Mark D’Arcy. VP, Global Business Marketing and Chief Creative Officer, Facebook will be in conversation with Neeraj Roy. The Crowd Sings Back – The Best Ideas Shaping Culture Are Shaped By Culture.  DAY 3. FRIDAY. 22ND FEB. 1000 Hrs. Sheena Iyengar. Professor, Columbia Business School. The Art of Making Choices. 1030 Hrs. Jean David. Pioneer & Builder, Cirque du Soleil. Cirque du Soleil – Lessons in Innovation

    IAA GLOBAL CONFERENCE ALREADY KNOW EVERYTHING PACK.
    DAY 1. WEDNESDAY. 20TH FEB 2019. 1545 Hrs. Boris Eremin. President, IAA Russia Chapter sharing details on the World Congress 2020, Russia. 1730 Hrs. Sir Martin Sorrell. Executive Chairman, S4Capital. Who will be in discussion with Anant Rangaswami on The New reality? Something only the two of them may know. DAY 2. THURSDAY. 21ST FEB. 1515 Hrs. Rahul Welde. EVP Digital Transformation, Unilever. Lindsay Pattison. Chief Client Officer, WPP. A Panel discussion on Getting Future Ready. Moderated by Ralph Simon. DAY 3. FRIDAY. 22ND FEB. 1000 Hrs.  Sheena Iyengar. Professor, Columbia Business School. The Art of Making Choices. 1600 Hrs. Andrew Keen. Entrepreneur, author & broadcaster. Director, salonFutureCast. Repairing a Broken World: Fix the Future.

    THE GOD’S OWN COUNTRY PACK.
    Day time explore Fort Kochi, toddy shop, sunset views, kathakali dance show, private ayurvedic massage, visit the 400-year-old synagogue, see the distinctive sight of the giant Chinese fishing nets, go for a history ride into Dutch, Portuguese and British colonial area.  DAY 1. WEDNESDAY 20TH FEB. 1900 Hrs. Music & Flavours of Kerala. Indian Actress & Social Influencer, Kajol Devgan is the guest of honour. DAY 2. THURSDAY. 21ST FEB. 1930 Hrs. It’s Party Time and you will be exposed to Indian fashion and flavours. Guest of Honour is Dr Shashi Tharoor, the Diplomat, Parliamentarian and former Under Secretary General of the United Nations. And people on Twitter will know him for the POV and the language he is known to use. DAY 3. FRIDAY. 22ND FEB 1900 Hrs.  Farewell diner. I know, few of you have planned to skip it, but then this could be real fun.

    Do tell me, if this helped you in any way.

     

    Sanjeev Kotnala, a former media biggie (okay, he still is, but not on a full-time basis), is now a marketing strategist, advisor and educator. His column ‘KotMartial’ appears on MxMIndia every Wednesday (the next one will appear tomorrow). He also reports (in a hat ke style) on some key industry events, like the IAA World Congress being held from Feb 20 to 22.

     

     

     

  • 12 industry leaders will judge the work that is worthy of an Abby

    12-member Master Jury for Creative Abby announced

    By A Correspondent

     

    Last year, Abby Awards 2019 had announced a Master Jury that would judge all the entries in the Creative Abby. The move was hailed as an attempt to raise the level of the adjudication. This year too, the Advertising Club has announced that master jury for juding entries for the 2019 edition.

     

    Prasoon Joshi

    The master jury comprises: Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer India, McCann World Group; Arun Iyer, former Chairman & CCO, Lowe Lintas; Agnello Dias, Chief Creative Officer & Co-Founder, Taproot Dentsu; Abhijit Avasthi, Founder, Sideways Consulting; Bobby Pawar, Chairman & CCO, Havas; KV Sridhar, Founder & CCO, HyperCollective; Manish Bhatt, Scarecrow M&C Saatchi, Founder Director; Rajdeepak Das, Chief Creative Officer & Managing Director South Asia, Leo Burnett; Raj Kamble, Founder & CCO, Famous Innovations; Swati Bhattacharya, Chief Creative Officer, FCB Ulka; Prashant Godbole, Founder, ideas@work; Sandipan Bhattacharya, Chief Creative Officer, Grey Group; and Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu.

     

    Shashi Sinha

    Said Shashi Sinha, Chair of the Awards Governing Council, Abby Awards 2019 said: “We have always believed that awards are as credible as the jury. We have hence curated a master jury constituting of the best creative minds and thought leaders from the industry, each of who have been icons in their area of work. The versatile and visionary jury will ensure that only the most deserving, ground breaking and effective campaigns emerge victorious.  With such veterans at the jury panel, we are all set for an inspiring and ingenious edition of the Abby Awards 2019.”

     

     

  • 120 brands in 24 categories were chosen on the basis of votes from architects and designers

    Locator presents ‘The Experts’ Choice’ ranking, awards

     

    By A Correspondent

     

    Locator, the information source for the building industry, presented its first-ever ‘The Experts’ Choice’ rankings for products and solutions brands in the building category. Twenty-four categories of products used by building industry professionals were ranked by leading architects and designers, the expert users. But first a disclosure: MxMIndia was a Media Partner of the event.

    The following 24 award winners of ‘The Experts’ Choice’ ranking for 2018 were announced on March in Mumbai (in alphabetical order)

    SR.NO. CATEGORY TOP RANK 2ND RANK 3RD RANK 4TH RANK 5TH RANK
    1 Airconditioners Daikin O General Blue Star Hitachi Voltas
    2 Architectural Hardware Hettich Hafele Dorma Ebco Dorset
    3 Bathroom Fittings Jaquar Kohler Roca Hansgrohe Geberit
    4 Cement Ultratech ACC Ambuja Cement Coromandel Cement Jaypee Cement
    5 Electrical Cables & Wires Finolex Cables Polycab Havells R R Kabel Anchor by Panasonic
    6 Electrical Switches Legrand Anchor by Panasonic Havells Schneider L & T
    7 Fans Crompton Havells Bajaj Usha Orient
    8 Flooring Pergo Wonderfloor Tarkett Flooring Marvel Eurotex
    9 Furnishings D’Decor Fabindia Raymond Atmosphere Seasons
    10 Furniture Godrej Interio Durian Stanley Herman Miller Featherlite
    11 Home Automation Legrand Honeywell Philips Siemens Schneider
    12 Kitchens Hettich Hafele Godrej Interio Sleek Blum India
    13 Laminates Greenlam Century Laminates Merino Archidply Formica
    14 LED Lighting Solutions Philips Syska Havells Wipro Osram
    15 Lighting & Luminaires Philips Havells GE Lighting Wipro Jaquar
    16 Paints Asian Paints Dulux
    Paints    		 Kansai Nerolac Berger Nippon Paints
    17 Plumbing Finolex Pipes Astral Pipes Ashirvad Prince Pipes KITEC
    18 Plywood & Veneer Greenply Centuryply Archidply Kitply National
    19 Sanitaryware Kohler Jaquar Hindware Toto Cera
    20 Security Solutions Godrej Security Solutions Siemens Zicom Panasonic L & T
    21 Steel Tata Steel JSW Steel Essar Steel Usha Martin Tulsyan NEC
    22 Tiles Kajaria Johnson Tiles Nitco Tiles Somany AGL
    23 Waterproofing & Sealants Dr. Fixit BASF Weber Saint – Gobain Sunanda Choksey Chemicals
    24 Windows & Doors Fenesta Hunter Douglas Window Magic Dhabriya Torfenster

     

    The Numero Uno Experts Choice award – the brand that polled the single highest number of votes among all 24 categories – was conferred to Asian Paints.

     

    Dr. Avinash Laddha, Managing Director of Kitec Industries India Ltd was honoured with the Lifetime Contributor award.

     

    Commenting on ‘The Experts’ Choice’ rankings, Ramesh Iyengar said “We are confident that the prestige from these rankings shall help winning brands differentiate themselves from others in their respective category, and generate greater appeal amongst consumers.”

    Explaining the methodology behind the rankings (refer note below), he further added “The methodology employed by us in selecting the rankings is uniqueand robust for three reasons. One, the rankings are done by an expert group of users. Two, the universe of users is larger than any typical survey of this nature. Three, the profile of the users and their geographical locations virtually covers the entire country and all segments of experts.”

    The highlight of the awards function – held in Mumbai on Thursday – was a fireside chat featuring some of India’s brightest architects who share their views on the “Future of Architecture.”

    A coffee table book titled “Selections” was also released on the occasion. The book features the Top 24 architectural marvels selected by 24 leading architects.