MxMIndia

Category: Awards

  • The first edition of the Fulcrum Awards 2016 will kick off with 37 categories divided under four sub heads with an objective to recognise both Individuals and team contribution

    Fulcrum Awards announces entry submission for India

    By A Correspondent

     

    The Fulcrum Awards to honour excellence in Indian Public Relations aimed at both in-house and consultancy professionals was announced by PRmoment.in – a leading online magazine for PR professionals in India along with Event Capital – an event IP specialist. The Fulcrum Awards will be hosted on September 24th, 2016 at Aamby Valley soon after closing of PRAXIS. The submission phase has begun.

     

    The Fulcrum Awards is the only award of its kind which will ensure separation of jury, sponsors and participants to ensure utmost transparency. The invited jury members have been carefully selected to leverage their experience to position the awards as the most prestigious in India The jury members, as of now, include :

    • Arijit De (Senior Vice President & Head of India Marketing and Corporate Affairs -Bank of America Merrill Lynch)
    • Daniel Feiler (Senior Director, Communications ,eBay Asia Pacific)
    • Dimple Kapur (Former Regional PR and communications lead Qualcomm)
    • Meena Vaidyanathan Founder NIITI Consulting
    • Paarul Chand (Editor PRmoment.in)
    • Rashmi Naik (Director Marketing  and Communication, Omidyar Network)
    • Roma Balwani (President, Sustainability, CSR & Communications, Member of the Group Executive Committee,Vedanta Resources plc)
    • Sabiana Anandaraj  ( Chief Operating Officer, Trilegal)
    • Sanjiv Kataria (Strategic Communications and PR Counsel for the Services sector)
    • Sunil Gautam (Serial entrepreneur, strategic communications veteran)
    • Suvodeep Das (VP Marketing at Sodexo SVC India)
    • Veena Gidwani (PR Consultant, Corporate Trainer and Teacher Retired as CEO Madison Public Relations)

     

    The first edition of the Fulcrum Awards 2016 will kick off with 37 categories divided under four sub heads with an objective to recognise both Individuals and team contribution and they will be:

    • Technique Awards: There are 12 sub categories under the technique awards that will be judged for outstanding campaigns
    • Consultancy Professional Awards: There are 10 individual categories that will honour professionals from PR consultancies
    • In-house professional: There are 10 individual categories that acknowledge the stars from corporate communication world
    • Special awards: These will honour five  outstanding entities.

     

  • MullenLowe Lintas Group India was named APAC Effie 2016 Agency of the Year bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place were: BBDO India, Barnes Catmur& Friends Dentsu and Ogilvy & Mather Mumbai

    India rules at APAC Effie Awards as Mullen Lowe Lintas is Agency of the Year 2016

     

     

    The winners of the APAC Effie Awards 2016 were revealed at an awards gala Thursday evening celebrating Asia Pacific’s most effective marketing campaigns.

     

    MullenLowe Lintas Group India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting three agencies in the tie on the third place, BBDO India, Barnes Catmur& Friends Dentsu and Ogilvy & Mather Mumbai.

     

    On the network level, BBDO Worldwide took the lead, with a total haul of 17 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.

     

    Two new Special Awards were added this year – Brand of the Year and Marketer of the Year to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble respectively, with their entry ‘Ariel – Share The Load’ being the best of show for the night, clinching the Grand Effie, on top of a Gold and a Silver. These special awards were accorded based on the points received on all winners and finalists.

     

    The awards gala, attended by some 200 industry professionals, presented a total 66 Effies – 1 Grand Effie, 12 Golds, 21 Silvers and 32 Bronzes. As with previous year, India remains to be the strongest market in the region on the effectiveness stage,contributing the highest number of metal winners last night. Following in the ranking are New Zealand and Australia.

     

    Said Cheuk Chiang, Chairman of the 2016 APAC Effie Awards: ” Congratulations to all the winners. It is a massive acknowledgement. To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of. These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”

     

    Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. Winners and finalists will contribute points towards the ranking on the 2016 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

     

    The full list of winners can be viewed at the APAC Effie website – www.apaceffie.com.

     

    APAC Effie Awards 2016 – Winners
    (Results by Award)

     

    Brand of the Year: Ariel Matic

    Marketer of the Year: Procter & Gamble

    Agency of the Year: MullenLowe Lintas Group, India

    Agency Network of the Year: BBDO Worldwide

     

    Entry Title Category Client Agency Country
    GRAND EFFIE
    Ariel – Share The Load GoodWorks – Brand Procter & Gamble India BBDO India India
    GOLD
    Must Be Milk Beverages Non-Alcohol Fonterra Colenso BBDO / Proximity New Zealand
    $HRED Financial Products & Services Bank of New Zealand Colenso BBDO / Proximity New Zealand
    Tiger Infrequent Flyers Club Travel / Tourism Tigerair McCann Melbourne Australia
    Dove “Silk Smooth ASMR” Brand Experience Mars Food China BBDO Beijing (China) China
    Love from Land Rover Brand Experience Land Rover New Zealand Y&R New Zealand New Zealand
    Ariel – Share The Load Brand Revitalisation Procter & Gamble India BBDO India India
    Introducing India to Commute Commerce David vs Goliath Clues Network Enormous India
    Ariel – Share The Load GoodWorks – Brand Procter & Gamble India BBDO India India
    Devalue Rhino Horn GoodWorks – Non Profit Rhino Rescue Project Ogilvy & Mather Viet Nam Vietnam
    Breast Cream Small Budget-Products NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    A for Anthem Small Budget-Services The Akanksha Foundation Ogilvy and Mather India
    The People’s Beer Sustained Success Boundary Road Brewery Barnes, Catmur& Friends Dentsu New Zealand
     SILVER 
    Breast Cream Beauty & Wellness NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    Pure Potential Beverages – Alcohol Lion Special Group New Zealand
    Reversing the Curse of Concentrates Beverages Non-Alcohol Mondelez India Foods Bates India India
    Democratising Money Transfer Financial Products & Services Vodafone India Ogilvy & Mather Advertising India
    #MyFamilyCan Food SPC Ardmona Leo Burnett Melbourne Australia
    Ariel – Share The Load Household/Home Products & Services Procter & Gamble India BBDO India India
    Maxis’ New Network IT /Telco Maxis Mobile Services Ogilvy Malaysia Malaysia
    Holding Australia To Ransom Restaurants Hell Pizza Barnes, Catmur& Friends Dentsu New Zealand
    VisitBritain Naming Campaign Travel / Tourism VisitBritain Ogilvy Beijing China
    Maxis’ New Network Asia Pacific Brands Maxis Mobile Services Ogilvy Malaysia Malaysia
    Fool-proof Internet Service Asia Pacific Brands Idea Cellular MullenLowe Lintas Group, India India
    TURD Talks Brand Experience SilidAralan Y&R Philippines Inc. Philippines
    An Ugly Disease Turned Beautiful Brand Experience MS Grey Australia
    Must Be Milk Brand Revitalisation Fonterra Colenso BBDO / Proximity New Zealand
    ANZ’s push for an equal future. GoodWorks – Brand ANZ Whybin TBWA Melbourne Australia
    Breast Cream GoodWorks – Non Profit NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    End Acid Sale GoodWorks – Non Profit Make Love Not Scars Ogilvy & Mather India
    Hershey’s Happygrams Real Time Marketing The Hershey Company MRM/McCANN Singapore Singapore
    Love from Land Rover Small Budget-Products Land Rover New Zealand Y&R New Zealand New Zealand
    Hell Pizza Sustained Success Hell Pizza Barnes, Catmur& Friends Dentsu New Zealand
    World Gallery Multi-market – Products Apple, Inc. TBWA \ Media Arts Lab United States
     BRONZE
    Tough Is Not Enough Automotive Ford Motor Company Australia Blue Hive Australia Australia
    Love from Land Rover Automotive Land Rover New Zealand Y&R New Zealand New Zealand
    Band-Aid Heal with love Beauty & Wellness Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China China
    The Unofficial Official Beer of SG Beverages – Alcohol Asia Pacific Breweries BBDO Singapore Singapore
    AdaAQUA Beverages Non-Alcohol Danone Y&R Indonesia Indonesia
    OMRON: Your Voice, Their World Corporate Reputation/Professional Services Omron Automation India McCann Worldgroup India
    Price of Living 2040 Financial Products & Services Manulife (International) PHD Hong Kong Hong Kong
    Nimble It And Move On Financial Products & Services Nimble McCann Melbourne Australia
    Snickers, Hungry Barber Food Mars Japan I&S BBDO / BBDO Japan Japan
    Bet Regret Government / Institutional VRGF McCann Melbourne Australia
    Ashbeclee Media, Entertainment & Leisure Perth Racing 303MullenLowe Australia
    The Suffering of Buffering Media, Entertainment & Leisure Google, India MullenLowe Lintas Group, India India
    A Day Made Better Teacher Awards Other Products & Services OfficeMax Australia Ogilvy Melbourne Australia
    Holding Hands in Depend Other Products & Services Yuhan Kimberly Diamond Ogilvy Korea
    Cellphone to Sellphone Other Products & Services OLX India MullenLowe Lintas Group, India India
    Challenge 100 Retail Anta MullenLowe China China
    Wish Chain Retail Flipkart Internet MullenLowe Lintas Group, India India
    Must Be Milk Asia Pacific Brands Fonterra Colenso BBDO / Proximity New Zealand
    Teaching India the Dettol Habit Brand Revitalisation Reckitt Benckiser (India) McCann Worldgroup India
    Band-Aid Heal with love Brand Revitalisation Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China China
    Track The Bite Branded Utility Godrej Consumer Products MullenLowe Lintas Group, India India
    IBM BlueHub Business-to-Business IBM Japan Ogilvy and Mather Japan Japan
    Brave and Beautiful David vs Goliath Dabur India MullenLowe Lintas Group, India India
    Brave and Beautiful GoodWorks – Brand Dabur India MullenLowe Lintas Group, India India
    Know Your English Banner Media Innovation British Council SIngapore Grey Group Singapore Singapore
    Challenge 100 Real Time Marketing Anta MullenLowe China China
    Hungry Slip Ups Small Budget-Products Mars Food Inc. BBDO Hong Kong Hong Kong
    An Ugly Disease Turned Beautiful Sponsorship & Event Marketing MS Grey Australia
    OMO Reunion Champions Sponsorship & Event Marketing Unilever MullenLowe Group Singapore
    Challenge 100 Sponsorship & Event Marketing Anta MullenLowe China China
    Curing Beer Boredom for 5 Years Sustained Success Beam Suntory The Works Australia
    Discovering Real Togetherness Sustained Success Hindustan Unilever MullenLowe Lintas Group, India India

     

     

  • Over 1400 entries received for the Press Club Mumbai's awards for journalistic excellence which were presented on Tuesday

    TN Ninan, Ravish Kumar win top Red Ink awards

     

    By Anuka Roy

     

    “A journalist’s peculiar function is to read the mind of the country and to give definite and fearless expression to that mind” – M.K. Gandhi.

     

    The same peculiar function was celebrated at the Red Ink Awards 2016 on Tuesday evening.  Journalists from across fields and organisations came together to celebrate each other and their hard work. The theme this year was ‘To rise above it all’. Indeed the people and the work that was appreciated rose above all.

     

     

    Present & Future of Journalism

     

    “It is a mix of both good and bad. But journalism has improved over the years ,“ said T N Ninan when asked about the current scenario in journalism.

     

    And what about the future? Said Ravish Kumar: “Journalism is evolving each day. You have to fight for this profession. This is your fight. There’s no protection or security but you have to fight. The more quality journalism you do, that is the future of journalism. You have to utilize whatever little space you get.”

     

    The evening started with Gurbir Singh, Chairman of the Mumbai Press Club, speaking about the year 2015 for journalism – hurdles, hastags, trolls and untimely deaths of journalist. After Singh’s speech it was time for the panel discussion with the theme ‘Who shot the messenger’. Moderated by columnist and author Shobhaa De, the panel included veteran journalist Minhaz Merchant, NDTV India senior Executive Editor Ravish Kumar, Moneylife’s founder-editor Sucheta Dalal and Siddharth Varadarajan, co-founder of The Wire. The discussion started with De asking Dalal about whether actually there any ‘azaadi’ for the press. While Dalal said there’s no freedom, Varadarajan felt that the messenger (journalist) has shot itself in the foot. Ravish Kumar engaged in a peaceful banter by pulling Merchant’s leg for siding with the current government, to which Merchant’s retort was ‘he’s on the truth’s side’. A question from the audience about the standard of reporting going down in the country impressed the audience but Ravish Kumar’s reply in reference to the state of journalism  – “Aap standard ki baat karrahe ho? Reporting bandh ho gayi hai – had the audience in splits.

     

    After the engaging and insightful discussion, Chief Guest and Maharashtra governor C VidyasagarRao, and guest of honour PiyushGoyal, Minister of State for Power, Coal, New and Renewable Energy spoke how good journalism helps the government to improve as well as the growing need for good journalists.

     

    It was time to recognise the talents for whom this evening was being hosted. The awards started with felicitating T N Ninan, Chairman and Editor of Business Standard, with the RedInk Lifetime Achievement award. “I have often been disappointed with what journalists have been appointed to do,” Ninan said at the beginning of his acceptance speech. He said that we as journalists should ask ourselves “Are we standing up for what we believe in and rising above it all?” However he ended the speech on a positive note by saying that we should keep doing our job and will to do good work should be kept alive.

     

    The RedInk Veer PatrakarPuraskar was posthumously awarded to Late Jagendra Singh, the braveheart who uncovered the Sand Mafia in Uttar Pradesh. The award was collected by his youngest daughter. Ravish Kumar who won the RedInk Journalist of the Year said we should respect the work of journalists like Jagendra. His advice to all journalists was: “Get out of your offices and comfort zones. Bring out good stories”

     

    The Wire was awarded the ‘Best News Start-Up of the Year’ for setting a trend and building a different model of news reporting in the country. The RedInk Award for business journalism in the print medium went to Madhavankutty Pillai of Open Magazine. The award for Crime journalism in print was shared by Gunjan Sharma of The Week and Pavitra S Rangan of Outlook. In the broadcast space, the RedInk award for excellence in crime reporting went to Mukesh Singh Sengar of NDTV. Indian Express journalists Aniruddha Ghosal and Pritha Chatterjee bagged the award for excellence in Environment reporting in print medium.  In the category of Health and Wellness, the RedInk award in the print space went to Lhendup Gyatso Bhutia from Open Magazine and jointly won by India News team and Sunetra Choudhury of NDTV 24×7 in the broadcast category. The RedInk Award for the Human Rights category in print went to Meher Ali, from The Wire, their maiden award, and for television to Rana Yashwant from India News.   The much awaited RedInk award for excellence in political reportage in print went to Vivekananda Nemana and Suresh Ghattamaneni of Grist Media and in broadcast it went to Seemi Pasha of India Today.

     

    Jonathan Selvaraj of Indian Express walked away with the RedInk award for excellence in sports journalism in the print space, whereas Aamir Rafiq Peerzada of NDTV won the same in the broadcast space. While there has been  opinions that and science and innovation is a beat which still has a long way to go in Indian journalism in terms of coverage, the RedInk award for reporting in the same beat went to Gunjan Sharma, a second win for her in the evening, in print and Pallava Bagla of NDTV in broadcast.  For the Big Picture award, recognizing photographers, there were two runners up – Sibu K B of Malayala Manorama Weekly and Kamal Kishor Kambojof the Press Trust of India. The winner in this category was B Muralikrishnan of Mathrubhumi Daily. All three of them are from the print medium. RedInk award in the entertainment and lifestyle category went to SumanaRamanan of The Caravan in the print medium and Ezaz Ahmed of India News for the broadcast medium.

     

  • The winners of Goafest 2016 Young Abby Awards – Bodhisatwa Dasgupta & Nitesh Sah – have asked the Abby Awards Governing Council to cancel their trip to the Cannes Advertising Festival that they won and donate the money to an NGO that woks in elimination of gender violence

    Goafest Young Abby winners donate award monies to NGO

    By A Correspondent

     

    The winners of Goafest 2016 Young Abby Awards – Bodhisatwa Dasgupta & Nitesh Sah – have asked the Abby Awards Governing Council to cancel their trip to the Cannes Advertising Festival that they won and donate the money to an NGO that woks in elimination of gender violence.

     

    Bodhisatwa and Nitesh, both currently employed at JWT, had won the coveted Gold medal of the newly launched Young Abby Awards at the recently concluded Goafest 2016. The duo had won the metals and much accolade for their campaign against gender violence and were scheduled to undertake a fully funded trip to the Cannes Advertising Festival in mid-June this year.

     

    Honoring the request of the inspiring young achievers, The Abby Awards Governing Council has decided to contribute a sum of Rs 8 lakh (the monetary equivalent of the trip cost) to reputed NGOs doing significant work in the field of gender violence and sensitisation.

     

    Talking about their intent behind this noble initiative the young guns Bodhisatwa Dasgupta and Nitesh Sah said: “It all started with the brief, really. The task was to do an ad campaign that lessened the number of incidents of gender violence in India. Now I have huge respect for advertising. Advertising can do many great things. But lessen the incidents of gender violence on-ground – Not so much to the last mile. We knew what we had to do. We though if you’re really serious about gender violence, don’t send us to Cannes (as was promised to the winners).  Instead, donate the money you would spend on a lavish trip to an NGO that works closely with rehabilitating victims. We’re glad our entry won and happier still that the Goafest team agreed to donate the money, as was humbly requested” .

     

    Speaking about the encouraging move by the duo, Nakul Chopra – Chairman of Goafest Organizing Committee said “Such thoughtful steps by the young showcase their greatness and acts as a great motivation for all around. It is uplifting and humbling to see the two super achievers from the advertising fraternity take such an inspiring stance. We are happy to able to contribute in their cause and hope that more and more youngsters continue to be moved and inspired by their contribution.”

     

    Added Ramesh Narayan – Chairman of the Awards Governing Council of Goafest 2016 said “The advertising fraternity prides in its power and potential to be agents of change in society.  These two young guns Bodhi and Nitesh and their highly honorable initiative is an inspiration for all of us to walk the talk. I have always been honored to be a part of this industry but today I’m honored that I work among such talented and compassionate individuals.”

     

    The winning campaigns by Bodhisatwa Dasgupta and Nitesh Sah – Question, Kidding, Old Fashioned is centered around the evils of gender violence and the need to eliminate it.  The duo endeavored to make a real difference with their campaign and their move towards giving up their winning prize trip is another step towards bringing change and awareness on the issue of gender violence in India.

     

  • The mandate given to the agency is to launch the new brand through an extensive 360-degree campaign

    Mullen Lintas vrooms in the new Honda car

    By A Correspondent

     

    Leading Indian car-maker, Honda Cars India has appointed Mullen Lintas to handle the complete communications mandate for its new car variant to be unveiled shortly. Mullen Lintas won the business in a multi-agency pitch that saw three other agencies competing for the business. The mandate given to the agency is to launch the new brand through an extensive 360-degree campaign.

     

    On appointing Mullen Lintas as its creative agency, Jnaneswar Sen, Senior Vice President, Sales and Marketing, Honda Cars India said, “We are pleased to welcome Mullen Lintas on board as our brand and creative partner. We were impressed with the team’s extensive experience in the automobile category. Their grasp of the challenge we had posed in our brief was good and the strategy and creative recommendations were very strong. We look forward to a long and mutually fruitful relationship with Mullen Lintas.”

     

    Commenting on the recent win by the agency, Virat Tandon, CEO, Mullen Lintas said, “It’s a privilege to be working on the Honda brand. The brief was extremely challenging and we found an interesting solution to that. The automobile category today is full of new car launches and our vast experience in the category helped us win the business. We look forward to a successful launch for Honda and hope to build a strong partnership with the team.”

     

    Adding his views, Amer Jaleel, Chairman and CCO, Mullen Lintas said, “It’s a great feeling to partner with a respected brand like Honda Cars. Not only that, the team at Honda are a great bunch of people and we really look forward to a long and mutually fulfilling relationship. We’ve already begun work around the first campaign, and are excited with the way it has turned out so far. Watch this space for more.”

     

    Honda enjoys tremendous equity in the automobile category and is one of the most sought after brands across segments. This fact is well vindicated by the loyalty shown by its customers, who continued to opt for Honda as their preferred vehicle. Year 2015-16 was an eventful and rewarding year for HCIL. It continued its growth journey in the market recording decent growth for the 4th year in a row. The new fiscal year holds tremendous opportunity for further growth as it plans to enhance its product line-up with the launch of new models and also expand its dealer network.

     

  • Posterscope India bagged 6 golds, 6 silvers and 6 bronze metals at the event

    Dentsu bags 22 metals at Asian Customer Engagement Forum

    By A Correspondent

     

    The Asian Customer Engagement Forum (ACEF) Awards that was held on April 29, saw Dentsu Aegis Network India bring home 22 awards.

     

    While Posterscope India bagged 17 awards at the event, Carat India was honoured with a gold, a silver and a bronze for Microsoft (1 Gold and 1 Silver) and Philips India, respectively.

     

    Posterscope India bagged 6 golds, 6 silvers and 6 bronze metals at the event and was also named the “Most Admired OOH Media Agency for Customer Engagement”.

     

    Commenting on the wins, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Managing Director, Posterscope Group India, “I am extremely humbled to see Posterscope India win such recognition at a pan-Asia level. Such wins give us immense motivation to work hard for our clients and help us garner appreciation for our work across the industry. I hope we continue to work at this pace and produce fantastic work for our clients even in the future.”

     

    In addition to the above, Fountainhead MKTG, the experiential marketing division from Dentsu Aegis Network, won two golds at the ACEF 2016. While the agency’s work for Mahindra Imperio Royale won the most effective BTL campaign of the year award, the Mahindra Mitra Mahotsav- Mechanic Premier League was named the most Innovative loyalty program of the year award.

     

  • The mandate includes the full range of digital, including search engine optimization (SEO)

    Performics bags Zopper account

    By A Correspondent

     

    Hyper-local commerce market place leader Zopper has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping e-commerce platform that allows consumers to choose from a wide range of electronics, mobiles, home appliances etc., all from local neighborhood stores.

     

    Founded by entrepreneurs Surjendu Kulia and Neeraj Jain, Zopper combines the unique benefit of shopping at a local retail store with the convenience of Online shopping. The company is backed by marquee investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors and has raised has raised over USD 27 million in venture funding so far.

     

    Tanmay Mohanty, Managing Director of Performics & Resultrix says, “Localised commerce is only set to grow in India, as consumers resort to the comfort of shopping from known stores, within a few kilometers of their home or office. This also gives them the benefit of speedy service. Zopper is an ambitious hyper-local market place and has huge plans of expansion in newer categories and towns and cities. With our superior digital capabilities and seamless play in content, data, communications and analytics, we will help them scale up effectively and reach out to newer digital audiences.”

     

    Harneet Singh Rajpal, Chief Business Officer at Zopper said, “Performics is long since been known for their superior digital capabilities and marketing expertise. They bring new elements to the game and their fresh innovative approach, enthusiasm and energy make them the vital partner for us. Their strategic framework and ability to execute with speed and accuracy has played a huge role, in us entrusting them with our digital mandate.  We look forward to a rewarding working relationship with them.”

     

  • A quick chat with the jury heads of the advertising, media and digital juries of the Kyoorius Creative Awards

    What the Jury Foremen said

     

    The jury session of the Kyoorius Advertising, Digital and Media Awards happened last week in Mumbai. The D&AD-backed jury saw a mix of top international and Indian names in the business. Anuka Roy caught up with the Jury Foremen of the three categories about the process followed

     

    R. Balki, Group Chairman, Mullen Lowe Lintas Group

    Advertising Awards Jury Foreman

     

    On the judging process: It was an open jury and a very transparent process.

     

    About the entries this year: There are a few gems which are hidden under a lot of mediocre stuff. I think the percentage of good work is higher on the whole

     

    Whether the entries were at par with international  standards: There is no such thing  as an international standard. Advertising is not about international standards, it is about what is different, creative and relevant to our audience, and I do not think there is any one standard, either globally or locally. We produce work they cannot produce and vice versa because it is for two different kinds of audience. There is no International or Indian. There is just a standard for great advertising. What our country produces is different in thought, but it is phenomenal. And we should preserve our uniqueness.

     

    Ralph Barnett, National Creative Director, Sapient Nitro

    Digital Awards Jury Foreman

     

    On the judging process: The judging was always going to be tricky and complex. I think we wrestled hard with the categories, but at the end of the day, the cream rose to the top. The good work stood out.

     

    About the entries this year: There is a spectrum of entries, from stand-out work to the kind of expected work that you would see from around the world.

     

    Whether the entries were at par with international standards: I think, definitely. The best work coming out of India can hold its own against the best work from other parts of the world. Each is special in its own right because it celebrates the unique cultural attributes of Indian society. I also think some of them resonate at a global level as well because they deal with universal issues. Certainly, India has the calibre of creative talent to mix and match with some of the best in the world.

     

    Mike Florence, Head of Planning, PHD Media

    Media Awards Jury Foreman

     

    On the judging process: I really enjoyed the judging process, t is an open process and I think all judging should be that way. Actually, most judges always judge for the best work and what people think, what goes behind closed doors may not be the (right) case. It is good to have this (the judging process in Kyoorius) openness from the beginning. On a personal level, it is amazing to see work relating to the nuances of Indian people and culture. What it also means for me is that some of the advertising can also make the world a better place. There are certain problems that need to be fixed, like giving women a louder voice, which, campaigns like Ariel’s ‘Share the load’ help do.

     

    About the entries this year: They are of a really good quality. India’s got real talent out there. Some of the campaigns are great. I think, potentially, entries in future should think about the categories they are being placed in. I think we can get a bit tight on that. Overall, the quality was as good as at Cannes or anywhere else.

     

    Whether the entries were at par with international standards: Definitely. I think the ones which I believe were good would definitely stand on a global stage. In June, Cannes will also see some of this work.  Indeed, India is a contender on the world stage. The ‘Share the Load’ work is as good as any agency in the world can produce, and I do think it can clean up in Cannes. There is brilliant talent and loads of opportunity. A lot of the work can help make the world better, make India better and that means it has got the attention of the world because related marketing is what people strive for the most.

     

    This story first appeared in dna of brands on May 9, 2016

     

  • The two Golds were for Hindustan Unilever and the Dainik Bhaskar Group

    India bags 2 Golds & 7 Finalists @ Montreux Switzerland Festival

    By A Correspondent

     

    The Montreux Advertising Festival is billed as a precursor to the Cannes Lions and every year many Cannes aspirants test their work at the fest held on the  on the picturesque Lake Geneva in the pretty resort town of Montreux, famous for it’s jazz festival and once home of icons like Freddy Mercury, Charlie Chaplin and Vladimir Nobokov. Veteran advertising professional Ajay Chandwani has been on the jury of the awards for some years.

     

    After India’s impressive haul at D&AD, One Show and Montreux, all eyes will now be on Cannes for an encore.The 27th edition of the Golden Award of Montreux Advertising saw Indian entries winning two Golds and seven Finalist positions.

     

    The two Golds were for Hindustan Unilever and the Dainik Bhaskar Group. PHD India won a Gold for Best Use of Mobile Media for it’s Rin Career Ready Academy while the Dainik Bhaskar Group’s film “Zid karo, Duniya Badlo” on girl child literacy won a Gold in the Corporate Film Category.

     

    There were 7 Finalists from India, which is being considered creditable since Montreux does not have a tradition of Silver or Bronze so a Finalist works like a metal here. Indian Finalists included SAP for their Direct Marketing project on Discover, 2 Finalists of Jagran Prakashan for “A newspaper initiates a quest “ and “ Creating a newspaper for the future”, PHD’s Vande Matram” for Hindustan Unilever, ITSA People’s Print work on HCL “Relationship beyond the Contract”, and two Finalists of Zee Entertainment Enterprises in TV Film for their promos on Border and Credit Card.

     

    BBDO New York was once again the most successful agency at the Montreux Festival for their work on Mars Chocolates, GE,Fedex, Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, Havas Worldwide, AMVBBDO UK. The films category was dominated by the BBDO TV films Crisper and Marilyn on Mars Chocolate.Leo Burnett’s “One Second” film on Dunlop and two Diageo films by AMVBBDO UK.

     

    BETC Paris dominated the Print and Direct category with two Golds in Print for Petit Bateau and Evian and a Direct Response Gold for Canal +. Creative agencies enter the Global Festival from across over the world with a higher share of American and European participation. Indian interest and performance in Montreux has grown over the years.

     

  • After winning a pencil at D&AD Awards, Miami Ad School Mumbai bags gold at The Young Ones Awards 2016 for their campaign designed to achieve gender equality

    Miami Ad School wins Gold at The Young Ones Awards 2016

     

     

    A group of four students from Miami Ad School Mumbai won Gold at The Young Ones Awards, a contest recognized worldwide for identifying young creative talent, the students designed a campaign to promote gender equality. The campaign revolves around the insight that a woman has to work a lot harder in order to achieve the same as a man. Working off this insight the students created ‘The Extra Mile’ which doesn’t just talk about empowering women, but also shows the journey that’s needed to get there.

     

    At the New York Marathon, ‘Always’ (a brand known for its empowering work) would let women run an extra mile after the finish line to bring attention to gender inequality. The message is to demonstrate strength, vigor, and never-say-die attitude. The marathon was the perfect medium for this message. With their mentor, Manasvi Abrol, a group of four students, Shanth Kothot, Rushad Patel, Trupti Pendharkar and Joseph Thomas refined the idea over the course of a month.

     

    Sunitha Suresh, Dean, Miami Ad School Mumbai while applauding her students said, “We are extremely proud of our students. After the Pencil at D&AD, this is the second win for Miami Ad School in a month. Awards are a great way of giving platform to students to bring their talents to the forefront. We at Miami Ad School always strive to guide, support and encourage our students so that they are well prepared to scale the heights of the advertising world.”

     

  • Viacom18 ruled at the PromaxBDA India awards followed by Star India, Zee and Sony on Day 2 of the promo conference

    Creativity, branding, passion, awards & more at PromaxBDA

    All the gold award winners at PromaxBDA India awards

     

    By Anuka Roy

     

    It was a memorable night for Viacom 18 Media Pvt Ltd at the 2016 PromaxBDA India awards held on Thursday in Mumbai.  Awards across 51 different categories were presented with Viacom 18 winning 28 awards, with Colors Infinity alone winning 12 of them. Star India was second with 17 awards. Zee and Sony settled for 11 and 7 awards respectively. Doubtlessly, the  conference hall was bustling with unparalleled energy as winners from each category were welcomed with much cheer. In total, 43 gold and 43 silver Muse trophies and eight each of gold and silver Isis trophies were awarded.

     

    In the morning, the PromaxBDA India kicked off with an opening address by Conference Chair and Colors CEO Raj Nayak. “The biggest change in our industry is that time is fleeting,” he said, adding: “With each passing day the most precious commodity in our industry is time”.

     

    Lee Hunt, Founder of Lee Hunt LLC, began the morning session on an engaging note by talking about the Dynamic Branding. He explained the paradox of dynamic branding through various videos and examples. According to Hunt, television brands, whether linear, on demand or any other form are different from consumer product brands. They change from season to season, show to show and click to click, so, they cannot be static. They have to be elastic, to be able to grow, to change, to evolve with programming, audiences and platforms. He explained the strategies, tactics and creative principles of television’s most successful brands, and suggested ways in which you can apply them in your branding strategies. MxMIndia asked Hunt how one can break the clutter given that most channels have the same content and a similar pattern of presentation. “If you think about it, there are only a dozen different kinds of content on television. But there are scores and hundreds of channels now. Even though each channel may have similar content scheduled at different times, in viewers’ minds it becomes all confused. So, having your brand be a filter, why we as channel chose this particular programme, scheduled at this particular time and for this particular audience, and trying to find what is that one thing you stand for that can connect all this different audience. So when the viewer looks at the way you are promoting a show,  it feels, sounds and looks different from how one of your competitors might be promoting that same content. It is a hard thing to do, but in India, where the market continues to grow and there is a lot of confusion about these brands it becomes more important.” Hunt’s post-lunch session was about ‘Death of the channel brand?’ He discussed that as content moves off-channel to on-demand platforms, the viability of a channel brand comes in to question. Hunt also explored the threats and opportunities created by Netflix and other platforms and showed how a handful of networks are changing their brands to stay relevant in the new world of television.

     

    The first afternoon session was taken by Graeme Newell, President of 602 Communications, on ‘The next generation of viewer connection’. Newell emphasised that these days’ viewers don’t just want a good show, but a good relationship with the networks that share their values and priorities. The emotional marketing expert revealed some of the key points that are driving the next generation of viewer connection. Right after this session, it was time for the audience to experience some creativity as Steve Brouwers’s took a session on ‘Creativity is an option: fake it till you make it’. There was creativity from the word go as Brouwers’ introduction was done through a video of two infants communicating to each other in their own language about how to introduce him. “It is all about creativity. Everything starts with an idea and a way of making stuff,” said the Creative Director at SBS Belgium. The session focused on getting inspired and the techniques to enhance it. It is not about where you take things from but where do you take them to.

     

    The panel session on ‘State of art’ was moderated by Sheetal Sudhir, Creative Director and Co-Founder of Dynamite Design. Suresh Eriyat, Creative Director and Founder of Studio Eeksaurus and Roopak Saluja, Founder & Chief Executive Officer at The 120 Media Collective were the panelists. In the beginning of the session. the moderator announced that instead of speaking on the topic, she would like the panelists to discuss about the passion that drives them towards the art they are associated with. Through the session, both the panelists shared their professional and personal experiences in the creative industry. Eriyat showed some of the best and award winning animation work that he has done. “People are the inspiration for me. I observe how they behave and try to incorporate it in my work” he said. Saluja who currently is enjoying his role as an entrepreneur, before explore different options including DJ-ing said, “I believe in managing creative talent for creative output.”

     

    The two-day Promax conference ended with the awards presentation.

     

  • Mangoblossom will handle brand identity & design

    Scarecrow Communications wins creative mandate of ALT Balaji

    By A Correspondent

     

    Scarecrow Communications has won the creative mandate of ALT Balaji. The agency was shortlisted after a multi-round pitch process, following which Scarecrow was brought on board.

     

    Speaking on the win, Manish Bhatt, Founder Director, Scarecrow Communications, said, “Today, the entire world is shifting to the digital platform for their entertainment. Balaji Telefilms has a rich legacy of producing the most favoured content on a large scale for multiple platforms – from Television to Films. And with ALT Balaji, they’re gearing up to entertain the digital audience as well. Scarecrow is really enthused to be part of this ambitious and exciting brand vision”.

     

    Nachiket Pantvaidya

    Nachiket Pantvaidya – ALT Balaji, CEO said, “We’re excited to work with Scarecrow Communications and look forward to doing cutting edge creative work with them that will launch and build ALT Balaji for its consumers, both in India and overseas.”

     

    ALT Balaji will create highly differentiated, original digital content for the entire connected ecosystem spanning mobiles, computers, tablets, smart TVs and game stations. Through this endeavor, Balaji Telefilms will go beyond the current themes of television entertainment to set a new bench-mark with younger, edgier and smarter contemporary content.

     

    While Scarecrow will be handling creative mandate, brand identity of Alt Balaji has been created by branding and design firm Mangoblossom and brand identity has been created by Mangoblossom Design.