MxMIndia

Category: Awards

  • Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group

    Rage Communications awarded digital mandate of Unilever Food Solutions

    By A Correspondent

     

    The Sydney office of India headquartered, Rage Communications, a full service digital communications agency, has been awarded the digital marketing mandate for Unilever Food Solutions (UFS) in Australia and New Zealand (ANZ). The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others.

     

    Rage Communications won the account in a competitive pitch between four agencies. Speaking on the win, Rishi Sahgal, Digital and Trade Marketing Manager, Unilever Food Services said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.”

     

    As the agency-of-record, Rage Communications will provide full-service digital marketing support for UFS, supporting their digital marketing programs and campaigns. Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group.

     

    Commenting on the new win, Karthik Kumar, Director, Rage Communications said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

     

    Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aims at consolidating the digital business gains for UFS in ANZ.

     

    Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ as it plans to make digital one of the core marketing platforms of its B2B business.

     

  • Corporate Crusader Award is shared by Yes Foundation and Dainik Bhaskar, Zee gets Special Award of Excellence

    DDB Mudra wins big at IAA Olive Crown awards

     

    It couldn’t have been a better setting for an award that’s meant for green and clean advertising. Right on the Arabian Sea at the pier of the Radio Club near the Gateway of India, and with boats, steamers, catamarans, yachts and small ships all lit up. The India Chapter of International Advertising Association announced the winners of the sixth edition of the IAA Olive Crown Awards across 13 categories. For those not in the know, the Olive Crown are Asia’s first and only awards that celebrates impactful work done in sustainability communication. Endorsed by the Asian Federation of Advertising Associations, and the awards also see entries from across Asia. Run as a cause, there is no entry fee charged.

    DDB Mudra walked away with the maximum number of metals in the evening. Said Rahul Mathew, Creative Head, DDB Mudra West and a member of the agency network’s creative council said that he was elated to have won big at the awards. “The DDB group believes in sustainability, and we are great believers in this kind of advertising,” Mathew said adding that he was happy to have clients who are willing to back green advertising.

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA said, “Brands and organisations are now increasingly investing in exciting work in communication that promotes sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We thank Ms Amruta Fadavnis, Dia Mirza and Rana Kapoor for being with us today. We’d also like to salute all our winners and the agencies who have put in their best for greater cause of the environment. ” Swamy told MxMIndia that it is gratifying that most of the big agencies are now sending in entries to the Olive Crown Awards. Sponsors and partners have been coming forth to ensure the awards grow in stature.

    Added Neeraj Roy, Vice President IAA India Chapter and Chairman Olive Crown Awards Committee: “Climate change is forcing everyone to think of giant steps to be taken to combat it. The planet element in the triple bottom line is becoming as important even more important. Consumer behaviour studies are now showing sustainability as one of the key pillars of engagement. This is why the Olive Crown Awards is seeing such creative entries.”  Said Monica Tata, Honorary Secretary, IAA India Chapter,  “The winning campaigns that the Olive Crown Awards recognises are often part of larger nation-building initiatives and not stand alone creative work. This goes to highlight the width of impact that these campaigns bring about”

     

     

  • Minesweeper recently tied up with Quickmetrix to offer digital services

    Minesweeper bags Nirmal Lifestyle account

    By A Correspondent

     

    Minesweeper has bagged the mandate of Nirmal Lifestyle for Media Strategy and Planning assignment.  Minesweeper will deploy a specialized integrated approach, wherein, a team of cross media specialists who work together on a solution that maximizes the reach and impact of the advertising campaign through media strategy and planning. Earlier, the company also bagged Catapoolt.com and SVC bank account.

     

    Nirmal is a brand reckoned with over 30 years of development in Mumbai. Its sustained development design for Mulund has earned a reputation of bringing the suburb in the forefront of city’s expansion. It is an ISO 9001:2008 and ISO 14001:2004 certified company that lives to its promise to provide best in quality and design.

     

    Saurav Shaw, Head Marketing, Nirmal Lifestyle Ltd., said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every users needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style.  This has also made us a marketplace leader.”

     

    Sudarshan Rajan, Chief Operating Officer, Minesweeper Media, said, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of Media and Digital will move towards intelligent analytics which make business easier.”

     

    Minesweeper recently tied up with Quickmetrix to offer digital services, and focuses on maximizing clients’ business results through its services of Media Planning and Implementation, Media Buying, Operations, and Analytics with a tool that helps e-commerce companies in responsive media campaigns.

     

  • Concorde Group currently has 750 crore worth of projects, due for completion in the next three years

    Asymmetrique bags Concorde Group’s creative mandate

    By A Correspondent

     

    Asymmetrique has bagged the creative duties for Bengaluru-based real estate player, Concorde Group. The account will be handled out of Asymmetrique’s  Mumbai office. Concorde Group has developed close to 60 lakhs square feet of land into residential layouts and 350,000 square feet of land into constructional projects. Concorde Group currently has 750 crore worth of projects, due for completion in the next three years.

     

    Raja Mujherjee, Sale and Marketing Head, Concorde Group said, “What attracted us to Asymmetrique is their experience in the real estate market spanning segments across affordable housing to luxury residences. Concorde has been growing really fast, and has projects starting at 40L upto 1Cr. We have launched our first luxury product in the market, at the heart of Bangalore, Bull Temple Road, Chamrajpet. Asymmetrique currently has the integrated mandate and will offer creative services to Concorde Group across traditional and digital media.”

     

    Commenting on the win, Dhiiraj Kapoor, Business Head, Asymmetrique said, “Concorde Group has very strong business fundamentals and a new-age marketing-driven mindset. We are excited at this opportunity, because of the trust they have shown in us. We’re confident that with the belief and collaboration from the entire team at Concorde Group, we will succeed in propelling their growth forward”

     

  • The fourth edition of the awards saw a diverse set of marketers, advertisers and media professionals being honoured

    22 captains recognised at IAA Leadership Awards

      There are awards, and there are awards. On Saturday, the International Advertising Association India Chapter’s Leadership Awards, in its fourth year in 2016, saw a host of marketers, advertising and media professionals – across 22 categories — being recognised and lauded as the most creative and strategic minds in the business.

    The winners included Karthi Marshan of Kotak Mahindra Bank, Manish Dubey of ICICI Prudential, Varun Berry of Britannia, Nadia Chauhan of Parle Agro, Ajay Dang of Godrej, Samir Singh of Hindustan Unilever, Yadvinder Singh Guleria of Honda Motorcycle and Scooter, Randhir Singh Kalsi of Maruti Suzuki, Ranjivjit Singh of Samsung, Bhaskar Choudhari of Lenovo,  Srinivasan Gopalan of Bharti Airtel, Amit Agarwal of Amazon, Amit Syngle of Asian Paints and Sanjay Behl of Raymond as marketers par excellence.

    ‘A&M is engine of growth for country’

    Excerpts from a quick chat with Bharat Patel, former CMD of P&G India and Chairman of the Indian Society of Advertisers, who was inducted into the Hall of Fame at the IAA Leadership Awards  As you look back, what comes to your mind in terms of how the business has changed over the years?

    We have been shown that speed is a big thing now. Business is being conducted at great speed now. Given the speed with which technology moves, you need to do things very fast. If you don’t there is always someone who will do it faster than you

     

    How much of a role does advertising and marketing play in the success of a large company?

    Advertising and marketing is the engine of growth not just for corporates, but for the growth of country as well. Advertising and marketing asks people to consume products, and that’s how economic growth happens. Research shows that nearly 20 per cent of GDP growth is through advertising, and its impact on getting people to consume more. For companies, especially FMCG companies, the driving force is advertising.

     

    But people often say the product is expensive because the company spends a lot on its advertising…

    This is a real fallacy. Because what advertising does, as I have said, is it increases consumption. When the economies of scale grow, the [price of] the product goes down. I always get asked, why are you sending so much on advertising? I usually say, how do you think Vicks Vaporub is a No 1 brand? Did that happen by magic? It happened because of very good advertising

     

    You play a key role in ASCI and various other industry bodies. How healthy is comparative advertising in the present context?

    What is comparative advertising? It is competition, and competition makes you do things better. You make better products, and then you communicate that to the consumer. Even the ASCI is clear on this: You can show a comparison of products as long as you are talking about facts.

     

    Special awards were also given out to Kumar Mangalam Birla of the Aditya Birla Group for CEO of the Year and to Raj Nayak of Colors as the Media Person of the Year while Ashish Bhasin, of the Dentsu Aegis network, and Josy Paul of BBDO got the Media Agency and Creative Agency Heads of the Year awards. Rajat Sharma of India TV was chosen Television Anchor of the Year, while Sanjay Gupta of Dainik Jagran was awarded the News Editor of the Year honour. Bharat Patel, former CMD, Procter & Gamble and Chairman of the Indian Society of Advertisers, was inducted into the Hall of Fame, and actor Varun Dhawan was Endorser of the Year.

    Said Srinivasan K Swamy, President of IAA’s India Chapter: “The IAA Leadership Awards are testimony to the inspirational work that industry leaders and creative minds accomplish during the course of the year. We are celebrating the extraordinary work and journey of the industry at large from the year gone by. The campaigns have achieved much success in the brand’s positioning and perception.”

    So what sets the IAA awards apart? For one thing, they recognise individuals rather than organisations. So awards are given for the Media Agency or Creative Agency Head of the Year, rather than the agencies themselves; or News Editor of the Year, rather than the publication. Moreover, advertising expenditure has nothing to do with the final selection of the leadership awards winners, said Sam Balsara, Chairman of the IAA Leadership Awards committee. “The key differentiators in deciding on the winners were growth in marketshare and growth in sales volume. The amount of advertising has nothing to do with it, except when choosing which categories to include,” Balsara said. “This year, we have seen some tough competition that has been carried out by teams across industries. The decision-making process has been robust and after deep deliberation, we have finally arrived on the list of winners.”

    The process followed by the IAA awards is an exhaustive one. “The marketing awards are based entirely on data,” Balsara said. “Once we decided on the categories, we picked the five brands with the largest market share growth in that category.” In the first year, the winners were selected through peer voting, but now the system requires a large amount of data to be collated and sifted through (by a knowledge partner, in this case Nielsen), and the finalists are picked by a jury.   In the coming years, however, Balsara would like more and better access to data, particularly for industries like e-commerce. “We have to figure out ways and means to get that,” said Balsara. Union Minister of State for Home Affairs Kiren Rijiju was chief guest and presented the awards.

    This report first appeared in dna of brands dated March 14,2016  

  • ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand

    Adfest announces jurors from 18 cities worldwide

    By A Correspondent

     

    ADFEST has announced that some of the world’s most celebrated creative professionals will be joining as jurors including 57 professionals from 18 cities: Auckland, Bangkok, Beijing, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.

     

    The jury panel for Film & Radio Lotus inlcude:

    – Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney (Jury President)

    – Erick Rosa, Executive Creative Director, MullenLowe Singapore, Singapore

    – Jennifer Hu, Chief Creative officer, Ogilvy & Mather Taiwan, Taipei

    – Joo Yu Kyung, Creative Director, Innocean Worldwide, Seoul

    – Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Beirut

    – Santi Suwanvalaikorn, Founder & Executive Creative Director, Youngsanti, Bangkok

    – Yoshimitsu Sawamoto, Executive Creative Director, Dentsu Inc., Tokyo

     

    The jury panel for Design Lotus & Print Craft Lotus:  

     

    – Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo (Jury President)

    – Chutivat Cherdchoo, Executive Creative Director, Visionary Group, Bangkok

    – Guy Venables, Founder, GUY>ENABLES, Sydney

    – Ivan Hadywibowo, Chief Creative Officer, J. Walter Thompson, Jakarta

    – Sanket Pathare, Senior Creative Director, McCann Erickson India, Mumbai

    – Sing Lin, Creative Director & Partner, BeWater, Shanghai

    – Trevor Kennedy, Chief Creative Officer, Leo Burnett Solutions GROUP, Colombo

     

    The jury panel for Media Lotus, Branded Entertainment Lotus & Content Lotus:

    – Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai (Jury President)

    – Darren Watson, Executive Creative Director – APAC, FITCH, Singapore

    – Evan Teng, Managing Director, J. Walter Thompson Taiwan, Taipei

    – Georg Warga, Creative Director, Filmmaker & Founder, GOODSTEIN, Shanghai

    – Patrick Baron, Executive Creative Director, McCann Melbourne, Melbourne

    – Sarnchatt Chansrakao, Managing Director, Dentsu Media Thailand, Bangkok

    – Sokichi Nakazawa, Executive Manager of Data Driven Media Marketing Center, Hakuhodo DY Media Partners Inc., Tokyo

     

    The jury panel for Promo Lotus and Effective Lotus:

    – Chris Chiu, Singapore (Jury President)

    – Anu Joseph, Executive Creative Director, Creativeland Asia Pvt. Ltd., Mumbai

    – Dani Richa, Chairman & Chief Executive Officer, BBDO MENA, Pakistan & Africa, Dubai

    – Eric Cruz, Executive Creative Director, AKQA Shanghai, Shanghai

    – Jeff Ma, Marketing Vice President, Greater China, The Woolmark Company, Shanghai

    – Joyce Deng, Marketing Vice President, Yintai Yushen Business Management Co., Ltd., Beijing

    – Tara Ford, Creative Director, Whybin\TBWA Group, Melbourne

     

    The jury panel for Integrated Lotus, INNOVA Lotus and Lotus Roots:

    – Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, Seoul ( Jury President)

    – Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney

    – Chee Keong (CK) Tan, Group Executive Creative Director, Ogilvy & Mather Malaysia, Kuala Lumpur

    – Chris Chiu, Singapore

    – Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai

    – Richard Yu, Chief Creative Officer & China Network Creative Consultant, ADK Taiwan, Taipei

    – Sihabutr Xoomsai, Film Director, Triton Film, Bangkok

    – Valerie Cheng, Head of Creative Shop, Southeast Asia, Facebook, Singapore

    – Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo

     

    “Our jurors arrived in Thailand yesterday to begin debating this year’s entries. It is now their responsibility to choose the work that is driving our industry forward, we’d like to thank them for the hard work they will perform over the next few days,” says ADFEST President Jimmy Lam.

     

    ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.

     

  • The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and Rishtey and other main partners include Happy Finish, Kinetic

    Kyoorius Creative Awards 2016 announced

    By A Correspondent

     

    The Kyoorius Advertising & Digital Awards have been renamed – Kyoorius Creative Awards – with the addition of Media Awards this year. The Kyoorius Creative Awards will have three juries, Advertising, Media and Digital, in 2016.

     

    The Kyoorius Creative Awards, held in association with D&AD, was open for entries from Tuesday 15th March 2016. Kyoorius has called for entries from across India across a total of 15 categories and 135 sub-categories.

     

    The awards can be entered by any company or individual and is not restricted to agencies. Kyoorius will promote the awards across corporate, production houses and agencies – advertising, media, event, digital, etc

     

    The entries will close on 12th April 2016. Submission of physical entries for the awards will then remain open for a week.

     

    Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held from 4th May to 7th May in Mumbai.

     

    Rajesh Kejriwal, Founder & CEO of Kyoorius, commented, “Awards are primarily to inspire and motivate the industry achievers and I am delighted to announce the inclusion of Media Awards and the renaming of the awards to Kyoorius Creative Awards. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many agencies have done brilliant work in the last year and hence I am expecting a lot more entries this year including participation of more agencies.”

     

    The Kyoorius Creative Awards show will be held on Friday June 3 2016 at The Dome, NSCI in Mumbai. The awards show will be attended by well over 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus, etc.

     

    The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and Rishtey and other main partners include Happy Finish, Kinetic.

     

    Creative Awards

    Call for Entries open: 15th March 2016

    Call for Entries close: 12th April 2016

    Jury session: 4th – 7th May 2016

    Awards Night: 3rd June 2016

    For more information log on to awards.kyoorius.com.

     

    For further information, Kindly contact:

    Parmpreet Kaur | parmpreet@communicateindia.com| +91 9870390819

    Priyanka Kulkarni | priyanka@communicateindia.com| +91 9819393916

     

  • Over 300 business leaders, corporates, GOI & leading rural marketing agency representatives attended the presentation ceremony

    RMAI Flame Awards rewards winners across Asia

    By A Correspondent

     

    Rural Marketing Association of India (RMAI) announced the winners of the 7th edition of Flame Awards Asia and Flame Leadership Awards 2016, during a gala evening held at Taj Vivanta, New Delhi recently. RMAI Flame awards recognize campaigns targeted at rural India. Over 300 business leaders, corporates, GOI & leading rural marketing agency representatives attended the presentation ceremony.

     

    With six Gold awards, Vritti Solutions were the recipients of maximum gold awards, followed by four by PHD Media and three by JWT.

     

    Vritti Media’s spokesman Rajesh Radhakrishnan said, “This is an important milestone which we have achieved with the help and trust of our clients. RMAI Flame awards recognize campaigns targeted at Rural India and I am proud to say that we got most of the Gold’s for our work.”

     

    RMAI also felicitated Business leaders, industry professionals for their extraordinary contribution in rural marketing & development sector.

     

    Some notable award winners were:

    :: Vritti Solutions Ltd – Best use of technology for rural reach Syndicate bank Ludhiana Activity
    :: Mahindra & Mahindra Financial Services Limited – Community empowerment & development initiative Swasthya Bima Jagruti Abhiyan
    :: Ministry of Agriculture and Farmers Welfare – Effective use of technology in Agriculture (Livestock Initiatives) Nowcast – Extreme Weather Alerts
    :: Grey RC&M Farmer Connect – (Contact programme/Initiative of the year) Mahindra Jashn Josh Ka
    :: Coromandel International Ltd – Integrated Campaign of the Year Promotion of Organic manure usage – Godavari Gold
    :: Vritti Solutions Ltd Integrated – Campaign of the Year Goodknight Fastcard Pandharpur Activity
    :: Vritti Solutions Ltd – Promotion and Activation (Brand Awareness) Goodknight Fastcard Pandharpur Activity
    :: Geometry Global India Pvt Ltd – Promotion and Activation (Brand Awareness) 3 Roses – Godavari MahaPushkaram – ‘Sip of Strength’
    :: Vritti Solutions Ltd – Promotion and Activation (Sales Promotion) Emami Navratna – Nashik Kumbh Mela activity
    :: Vritti Solutions Ltd – Promotion and Activation (Sampling & Trial Generation) Godrej No 1 – Nashik Kumbh Mela Activity
    :: Vritti Solutions Ltd – Promotion and Activation (Sampling & Trial Generation) Iodex-Pandharpur Activity
    :: GroupM Dialogue Factory Promotion and Activation (Small Budget) Greenlight Sunking Ujaale Ki Udaan

  • The Women Leadership Award recognizes and appreciates the profound role played by women as leaders, executioners, and decision makers

    Divya Karani conferred the Women Leadership Award

    By A Correspondent

     

    Divya Karani, CEO, Dentsu Media has been conferred the Women Leadership Award by The World Women leadership Congress.

     

    The Women Leadership Award recognizes and appreciates the profound role played by women as leaders, executioners, and decision makers, in shaping the future of the region and nation, and who embody the qualities of leadership in displaying active, creative, and integrative efforts in achieving the best possible results in the national and regional development plans.

     

    The honour has been conferred amongst women across Asia ME and Africa. They have been recognized for their leadership qualities not just in the corporate world but also for their contribution to the society. They were selected by a panel of independent judges. An interesting array of women were presented the awards including the one who had run for the presidency in Afghanistan.

     

  • BBDO India was the most awarded Indian agency at Adfest 2016

    Whisper ‘Touch The Pickle’ helps BBDO India win Grand Prix at Adfest

    By A Correspondent

     

    BBDO India’s much acclaimed work P&G’s Ariel and Whisper brands have won the agency multiple awards at Adfest 2016. The widely appreciated Ariel ‘Share the Load’ and Whisper ‘Touch The Pickle’ Campaigns for P&G have won BBDO India the Grand Prix (Grande’), a Gold, four Silvers and three Bronze awards – making it the most awarded Indian agency at AdFest 2016. BBDO was also named Agency Network of the Year.

     

    Josy Paul

    Said Josy Paul, Chairman & Chief Creative Officer, BBDO India said, “We are thrilled that our work for P&G is making a big impact in shows that celebrate marketing effectiveness and advertising creativity. Winning the Grand Prix (the Grande’) and being the most awarded Indian agency at AdFest is a sign that we are contributing to the industry’s standards across all categories. We thank the awesome team at P&G and all our partners for this recognition.”

     

    Meanwhile Taproot Dentsu’s ‘radio works best in outdoor’ ad from the campaign created for the Indian Outdoor Advertising Association (IOAA) bagged a Gold Lotus in Press Craft. The campaign took away three Silver Lotuses in the Outdoor Lotus, Press and Print Craft departments. Taproot also bagged two Bronze Lotuses for Dulux Paint in the Press and Outdoor categories. McCann campaign for Gastrina won three Silver Lotuses and three Bronze Lotuses across Design, Print Craft, Outdoor and Press categories.

     

    JWT won a Bronze Direct Lotus and a Bronze Print Craft Lotus for its Night Kills Day campaign while Contract bagged a Bronze Press Lotus.

     

  • Sonal Dabral of DDB Mudra, Senthil Kumar of J. Walter Thompson, Tarun Katial of RBNL & Paresh Chaudhry of Madison PR appointed jurors

    Goafest announces Jury Chairs for Integrated, OOH/Ambient, Branded Content and PR

    By A Correspondent

     

    The Goafest Creative Abbys has announced the third set of jury for the awards event. The Awards Governing Council of Goafest 2016 has declared the Jury Chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra will chair the OOH/Ambient Jury of Creative Abby; Senthil Kumar – Chief Creative Officer, J. Walter Thompson will chair the integrated category; Tarun Katial, Chief Executive Officer, Reliance Broadcast Network will be jury chair for the branded content category while Paresh Chaudhry, Chief Executive Officer, Madison PR will chair the Public Relations category.

     

    Sonal Dabral

    Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra has over two decades of experience in advertising industry and has curated many winning campaigns for major local, regional and multinational brands. Senthil Kumar – Chief Creative Officer, J. Walter Thompson has been recognized globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. His work has risen beyond successful marketing case studies to mine over 100 international creative awards.

     

    Tarun Katial

    Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited is at the helm of one of India’s youngest media houses. A stint in adverting followed by over a decade of experience in broadcast with brands like Star and Sony and now Reliance Broadcast, Tarun has successfully led high decibel launches of industry tent poles and has always been able to rightly tap the consumer’s pulse.

     

    Paresh Chaudhry

    Paresh Chaudhry, Chief Executive Officer, Madison PR has over 24 years of Brand Communication & Reputation Management experience across  Industries & key global markets and is also founder President of the Indian Forum Of  Corporate Communicators (IFCC).  Paresh’s last assignment was as Group President -Corporate Communications, Reliance Industries, prior to which he was Head of Communications at HUL & Communications Leader, Unilever South Asia.

     

  • The agency won 12 awards across multiple categories, markets and clients in the regional competition

    Mindshare wins big at FOM APAC Awards

    By A Correspondent

     

    Mindshare has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016.

     

    The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies on the night:

    :: Best Targeted Campaign (Gold) for KFC – How KFC Won with China’s Gamers, China

     

    :: Best Use of Mobile (Gold) for Heineken – Where Next? Let Heineken Lead You, Malaysia

     

    :: Best Use of Mobile (Bronze) for Unilever, Sunlight – Sunlight Mobile Campaign, Sri Lanka

     

    :: Best Content Creation (Bronze) for Brooke Bond Red Label – Stories of Togetherness, India

     

    :: Best Social Media Strategy (Silver) for Showcase – Foxtel Game of Thrones -Home of Thrones, Australia

     

    :: Best Use of Digital Media (Silver) for KFC – How KFC Won with China’s Gamers, China

     

    :: The Creative Use of Media Award (Silver) for Walt Disney, Marvel – Marvel’s Ant-Man: Heroes Don’t Get Any Bigger, Singapore

     

    :: Best Experiential Campaign (Silver) for Hindustan Unilever, Surf Excel – Eco Ganesha, India

     

    :: The Effectiveness Award (Silver) for Hindustan Unilever, Kissan Tomato Ketchup – Kissanpur – Where Experiences Happen, India

     

    :: The Utility/Public Service Award (Silver) for Hindustan Unilever, Surf Excel – Eco Ganesha, India

     

    :: Twitter Live Marketing (Gold) for PepsiCo, Lay’s – When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay’s, India

     

    :: Twitter Live Marketing (Silver) for PepsiCo, Pepsi – Pepsi’s Preemptive Strike on Social Media, India

     

    In addition to the APAC title, Mindshare India was also awarded Agency of the Year.

     

    Ashutosh Srivastava, Chairman & CEO of AMEA & Russia/CIS at Mindshare said: “I’m delighted to see work being recognized from such a large number of our offices in the region. It underlines the fact that our network continues to be streets ahead of others on quality and depth of talent in this part of the world and lead the market. The India team was outstanding again. It was also great to see the caliber of the winning and shortlisted work from China, Malaysia, Australia, Singapore, the small yet highly talented Sri Lanka team. Big congratulations to our teams and equally to our clients who back their ideas, and encourage their creativity. ”

     

    Prasanth Kumar

    Prasanth Kumar, CEO, Mindshare South Asia commented “It is a great honor and encouragement to have competed and won against some incredible work across the APAC media industry.  The effort of each and every team member has contributed to our success at the Festival of Media Awards 2016. It is our constant endeavor to raise standards, challenge staus quo and innovate marketing frameworks to create landmark campaigns for clients.  We have had a fantastic 2015 and the agenda for 2016 is to keep the momentum going.”