MxMIndia

Category: Awards

  • As Chairman and Chief Creative Officer at BBDO India, Paul is ranked among the 10 most influential people in Indian advertising, according to a nationwide survey conducted by The Economic Times

    Josy Paul to head Jury for Media Lotus and Branded Content & Entertainment Lotus at ADFEST

    By A Correspondent

     

    Josy Paul

    ADFEST has announced Josy Paul as Jury President, Media Lotus and Branded Content & Entertainment Lotus.

     

    As Chairman and Chief Creative Officer at BBDO India, Paul is ranked among the 10 most influential people in Indian advertising, according to a nationwide survey conducted by The Economic Times.

     

    He set up BBDO India from the backseat of his car in 2008, but since then has built the agency into one of the region’s most impactful creative businesses, pioneering the rise of brand movements in the belief that India needs more “acts, not ads”.

     

    “It is a huge privilege to be selected to lead this prestigious Jury, working alongside the industry’s most respected and awarded creatives. There are agencies in Asia and the Middle East that are leading the world when it comes to producing brave, impactful media concepts and branded content. I live by the mantra ‘Think like the navy, deliver like pirates’, which means I’ll be looking for work that is both strategic and powerfully executed. It’s going to be a lot of fun debating the industry’s best ideas,” says Paul.

     

    Paul’s commitment to working with brands to positively influence life for Indian audiences led him to being named Campaign’s ‘Creative Person of the Year’ for India and South Asia in 2012, and again in 2015. Last year, Paul and his team won the inaugural Glass Lion Grand Prix at Cannes, as well as a Gold Glass Lion for P&G’s Ariel. He also won the inaugural Black Lion at Cannes for Creative Effectiveness in 2011.

     

    “Josy has led the way in India as a creative professional who is determined to make the world a better place through impactful branded content and creativity. It will be an honor to welcome him to Thailand in March,” says Jimmy Lam, ADFEST President.

     

    Before founding BBDO India, Paul was the National Creative Director of JWT. In 2000, he also created and set up an agency called ‘David’ for Ogilvy.

     

    ADFEST 2016 runs from 16th – 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.

     

  • The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind the content including the quality of design, the technical execution and the overall experience across all digital platforms and devices

    Press Lions to be Print & Publishing Lions @ Cannes. Digital Craft created

    By A Correspondent

     

    The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print & Publishing Lions and Digital Craft split from the Cyber and Mobile Lions.

     

    The addition of the Press Lions is considered to be a milestone in Cannes Lions’ history, being the second award to be added to the competition. Simon Cook, Director of Awards, Lions Festivals, commented, “This is an award that’s been with us since 1992. By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”

     

    Commenting on the splitting out of Digital Craft, Terry Savage, Chairman, Lions Festivals, said, “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.”

     

    The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind the content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.

     

    Additionally, Cannes Lions has adapted and changed other Lions for 2016. After continued consultation with a network of product design advisors, the Product Design Lions evolve significantly for 2016 with expanded and redefined categories that recognise the importance of the product as both a medium and brand embodiment, with new additions including Service & Interactive Design for Products.

     

    The Titanium & Integrated Lions are being separated, with Titanium and Integrated now being judged as standalone Lions. Elsewhere, the Design Lions see a new suite of Experience Design categories and an expanded Social section, and the Outdoor Lions grow to include a large Digital Outdoor section.

     

    As previously announced, the launch of Lions Entertainment will see two associated Lions. The Entertainment Lions will replace the Branded Content & Entertainment Lions, while the Entertainment Lions for Music are launching due to music’s significant role within the entertainment sector.

     

    Entries for Cannes Lions open on January 21.

     

  • The winning entry in each category will be awarded a cash prize of Rs. 1 Lakh, a trophy and a citation

    Mumbai Press Club announces entries for Red Ink Awards

    By A Correspondent

     

    Mumbai Press Club invites entries for the prestigious National Red Ink Awards for Excellence in Journalism–2016. In the sixth year now, the Red Ink Awards have been instituted to promote best practices among journalists and encourage good quality writing, fair play and high ethical standards.

     

    Entries must be submitted by February 29, 2016.

     

    Entries in the form of articles or stories published in the print & digital medium and television stories broadcast during calendar year 2015 [Category 1-9] and impactful photograph of the year [Category 10] published in the print or digital medium in 2015, are invited from Indian Journalists in the following categories:

    1.     Business
    2.     Crime
    3.     Environment
    4.     Health & Wellness
    5.     Human Rights
    6.     Lifestyle & Entertainment
    7.     Politics
    8.     Science & Innovation
    9.     Sports
    10.  The Big Picture (Photograph of the year) Mumbai Press Club will also honour the outstanding journalist by the following award.

    11. ‘The Journalist of the Year’ Award will be for a body of work in calendar 2015 that contributed to creating a lasting impact in any streams– print, digital or TV
    12. ‘Lifetime Achievement Award’ is for a senior journalist who has contributed substantially to the growth and strengthening of the profession

     

    The selection will be made by a special jury from amongst a shortlist drawn up by the Managing Committee of Mumbai Press Club. Responses from journalists will also be taken into consideration. The winning entry in each category will be awarded a cash prize of Rs. 1 Lakh, a trophy and a citation.

     

  • What did the awards held last week say about the cultural desires of the industry. An analysis by Dheeraj Sinha

    Analysis: Effies show the industry’s desire to stand up and be counted

     

    By Dheeraj Sinha

     

    The side lawns of the Taj Lands End, Bandra, were bustling with energy and celebration this Friday. It was the 2015 Effies Awards night, which brought together the young and the old of the industry, the clients and the agencies, the planners, the client servicing and the creative folks alike. This, in many ways explains the success of the Effies as a platform – an Effie Award belongs to everybody. All parts of the machinery called marketing communications must move together to deliver a piece of work that looks distinctive and works in the marketplace. To that extent, an Effie is an award for fabulous team sport, not individual brilliance. The way an industry awards itself says a lot about the culture it wants to build. So what does the rising popularity of the Effies (57 agencies, 603 entries) point to? What do these awards say about the cultural desire of this industry?

     

    1. Make it real – You can’t scam your way to the Effies. Well, mostly. Once in a while you do see an attempt to put some hasty results around a campaign that you never saw. But the wide spread of jury and a greater client mix almost always sniffs it out. It’s difficult to win an Effie for a piece of work that people haven’t seen. This, to my mind is the biggest reason for the legitimacy of these awards. Effies are turning out to be the awards for the creative product that works in the market place, not just in the jury room. Their popularity puts clear weight around what this industry wants to stand for.

     

    2. Make a difference – Marketing and advertising people have realised that they don’t want to be remembered merely as sellers of soaps and shampoos. This trend is apparent even at the Cannes Lions Festival. At Cannes last year, every time the team from the ALS ice bucket challenge went on stage, it received a standing ovation. The industry was overwhelmed by the cause and its global impact. Many of the campaigns awarded at the 2015 Effies had social themes to them: Delayed marriage (Fair & Lovely), gender equality (Ariel), anti-smoking (Nicotex) and so on. Clearly, socially-relevant thinking is now close to everyone’s hearts. Even fairness creams are built around progressive themes. The industry wants to make a greater social difference, not merely to the texture and complexion of people’s hair and skin.

     

    3. Find a solution – It looks like advertising is getting tired of ads. We want to move up the value chain. Remember, no one wants to be thought of as the seller of soaps and shampoos. So solutions are the way to go. Brands such as Shopclues and Paper Boat won for their solutions, not just for their advertising. This is also an ode to the rising client-agency partnership, where the lines between a creative idea and a business solution are blurring. We want to be known for ideas that solve a problem or tap an opportunity, not just create ads for product features.

     

    4. Make it big – Unfortunately small is not big in today’s India. We want to reward big, visible efforts. It may have to do with the industry’s desire to stand up and be counted in this cluttered world. In fact, we seem to like scale almost to a fault – most wining campaigns are big, visible ones. It’s almost as if you should have seen it and liked it in real life to vote for it. The written case is a mere substantiation. The reason why many digital-only, long-format films failed to impress the jury was that their felt impact on our minds and lives was uncertain. That many of these cases ended at ‘millions of social media impressions’ as their key result, didn’t help either. It said little about how the idea worked in the market.

     

    So here’s to the spirit of real work, done collaboratively, that makes a social difference and makes its impact felt. Here’s to the industry’s cultural desire behind the Effies.

     

    Dheeraj Sinha is the CSO, Grey S & SE Asia. He is the author of India Reloaded and Consumer India, two works on the Indian consumer market. This article first appeared in dna of brands on February 1

     

  • 'Music for a Cause', includes a series of unique, participative musical events where people come together to indulge in their love for music, while contributing to a cause

    ‘Music for a Cause’ campaign wins at 2016 Asia Pacific Excellence awards

    By A Correspondent

     

    Genesis Burson-Marsteller’s integrated communications campaign for Genesis Foundation has won top honours at the 2016 Asia Pacific Excellence Awards. The campaign has been adjudged as a winner in the Non-Government Organisation category of the awards, which recognise outstanding achievement in the field of Public Relations and Communications.

     

    Genesis Foundation, a not-for-profit, has been raising funds for the treatment of critically ill under-privileged children. Prema Sagar is a Founder Trustee with the Foundation and has been actively involved to provide access to world-class medical care for abandoned and underprivileged children facing life-threatening ailments in the area of cancer, heart, thalassemia, organ failure and extreme deformities. Genesis Burson-Marsteller’s integrated communication campaign, ‘Music for a Cause’, includes a series of unique, participative musical events where people come together to indulge in their love for music, while contributing to a cause.

     

    Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, Genesis Burson-Marsteller, said, “It’s a great feeling to realise that our work is directly contributing by providing critical medical intervention to these children and giving them a chance to live. This campaign has provided more people with the opportunity of knowing about the Foundation’s work. To win industry awards over and above this, is fantastic. On behalf of the entire Genesis Foundation and the Genesis Burson-Marsteller team, my colleagues and I am extremely thankful for this honour.”

     

  • The entry forms for the awards can be downloaded on the Ad Club website

    The Ad Club calls for entries for the GoaFest Creative ABBY’s 2016

    By A Correspondent

     

    The Goafest Abby’s, the coveted advertising awards that recognizes the best in advertising and marketing in a 3-day celebratory event has called for entries for the Creative ABBY’s 2016. The last date for entries will be 23rd February, 2016 and campaigns brought alive in the period from 1st January, 2015 to 15th February, 2016 will be adjudged by a reckoned jury panel. The entry forms for the awards can be downloaded on the Ad Club website.

     

    This year two new categories that have been introduced are, Category 26: Special Abby (Gender Sensitive) and Category 27: Young Abby. Also, the Design vertical will have new sub-categories of Typography Design, Best Integrated Design involving 2 or more sub-categories. Plus there is a sub category as Computer Generated Imagery in Print Craft.

     

    Announcing this major development, Awards Governing Council Chairman Ramesh Narayan said “this year’s Abby Awards will have three very significant improvements. Firstly to make the awards more in line with global practices, entries for almost all categories can be uploaded online. Secondly, to reinforce the idea that “what’s good, is good for the industry”, there will be a special category for Gender Sensitive Advertising. Thirdly, to bring youth and the future onto center-stage there will be a special ABBY for entries received from copy and art teams under the age of 35 on the theme of how communication can help mitigate gender violence. These are all issues which were came up in our interaction with the creative fraternity and the media, and I am pleased to say we are responding with alacrity to industry and societal needs. The young winners of this new category would not only get a coveted Abby but also be sent for the Cannes Lions festival this June, all expenses paid. This would give them a great exposure to international professionals and work.”

     

    GoaFest Chairman Nakul Chopra said “I welcome these new developments. They are a part of our ongoing effort to keep evolving and improving. The online uploading of entries will pose a technological and financial challenge but we have decided that it is important enough to implement immediately.”

     

    Raj Nayak, President The Advertising Club said “To remain the gold standard of awards in India, we decided that technology, sensitive thinking and the future all needs to be addressed. I had said earlier that we could expect a lot this year, and it is beginning to show. The pre-eminent awards show in the country should show the way in every area.”

     

    Dr. Ambi Parameswaran President AAAI added “I am very happy that what was publicly requested on an AAAI platform (an award for gender sensitive advertising) just last year, is becoming a reality. We need to be in synch with what is being sought for. The award for young creatives is the industry’s way of nurturing young talent.”

     

  • Here's the detailed Pitch Madison Advertising Report as released last week, courtesy of Madison World

    ‘PMAR’: Full Report

    By Sam Balsara, Vikram Sakhuja & Nilesh Bagaria

     

    Key Findings – 2015

    1. The Indian advertising industry in 2015 grew by another 17.6%, close on the heels of
    LY growth of 16.5%. This growth is 4 percentage pointshigher than our mid-year projections of 13.8%. The Indian Media Industry is BOOMING, like never before. It is interesting to note that it took 5 years (2008 – 13) for Industry to add Rs10586 crores,moving up from Rs21520 crores to Rs32106croresbut only 2 years (2013-15) to add Rs11885 crores to reach Rs43991crores. With this growth, India finally earned the distinction of being the fastest growing Advertising market in the world.

     

     

    In terms of absolute numbers, the Indian advertising industry has increased by Rs.6,586crores to touch Rs. 43,991crores in 2015. The categories who have contributed most to the overall growth in 2015 are FMCG, E-commerce,Autoand Telecom/DTH. FMCG continues to be the most dominant sector with a 28% share of the total Indian advertising industry followed by E-commerce (10%) & then Auto (9%). Contrary to the general perception that it is E-commerce that has taken the media market by storm, it is good old FMCG that has contributed more than Rs 2050 Crores to the overall growth. E-commerce came a distancefourth with a contribution to the overall growth of Rs793 Crores. E-commerce, though has become the second largest category, a distant second, but second, after FMCG

     

    2. TV has grown by a whopping 22% to reach Rs. 17,261crores and is on track with our mid-year projections of 21% growth. With close to 40% share, television continues to be  the largest contributor to the advertising pie. In terms of absolute numbers, TV advertising has grown by Rs. 3,103crores

     

    • The main categories who have fuelled the overall growth ofRs 3103crores in 2015 are FMCG (Rs1413crores), Telecom/DTH (Rs499crores), E-commerce(Rs 457crores ) and Auto (Rs 326crores)
    • E-commerce category grew dramatically by 60% to reach Rs 1223crores. However in absolute terms it contributes only 7% to overall TV market
    • 2015’s biggest cricketing event ICC Cricket world Cup contributed approxRs 500 crores tothe overall growth. IPL had another successful year and netted almost Rs 1000 crores in 2015
    • In terms of category contribution, the pecking order remains the same with a marginal 2%agepoints shift in contribution from FMCG to E-commerce.FMCG however, continues to rule the roost contributing 52% share of total TV spends (down from last year’s 54%), followed by Telecom / DTH (10%) & Auto (8%).
    • Looking at genres, within Television, Hindi GEC contributes nearly 28% of the overall TV revenue and continues to remain the leader of the pack. In terms of growth, Hindi GEC, Sports and South regional show substantial increase.

     

     

    • With all networks selling HD channels separately for regular as well impact properties, revenue from HD channels has grown dramatically in 2015 although the base is very small still.
    • The impact of TRAI’s 10+2 ruling seems to be on the wane, with many channels having telecast more than 12 mins/hr of FCT. This has also been confirmed by TRAI in their latest press release. This increase in FCT has also been a major contributing factor to the dramatic increase of 22% in the TV Advertising Market.

     

    3. Print has also grownsubstantially, by as much as 11% (compared to our forecast of 5.3 %) to reach Rs. 16,935crores and continues to be the second highest contributor after TV to the total advertising pie, with a share close to 39%. While dailies increased by 12% in 2015 over 2014, magazines as a medium failed to gain advertiser interest and has seen anegative growth of 3% in 2015. Nearly 70%, of Print’s growth of Rs 1661 crores is accounted by just 3 categories-Ecommerce (Rs 398 crores), FMCG (Rs393crores)and Auto (Rs360 crores). Another 22% is accounted by Education (Rs 224crores) and HH durables (Rs 144crores) to the overall growth.

     

     

    In terms of category contribution, the decision of many publishing houses to follow a differential pricing for FMCG has begun to bear results and now FMCG is also the largest contributor to the Print Pie, with a contribution of 15%. Automobiles is second largest contributor at 13%, followed by Education (10%). Also whilst in contribution E-commerce comes way down, it shows the highest growth of 120%.

     

    While only 4 categories account for 75% of Television advertising, it takes as many as 10 categories to contribute the same to print advertising demonstrating that print is less vulnerable to any category degrowth.

     

    In terms of Volume Cc among dailies, Hindi publications continue to be ahead of English Dailies. Hindi publications contribute 35% of the total volume while English publications contribute 25 %.In our estimates, though in terms of growth of volume Ccboth English& Hindi publication have grown at same rate of 7 – 8%.  Telugu publications also grown at the same rate.Bengali & Oriya publicationsshows the highest increase of 13 – 14% but Gujarati publications show a decline of 4%.

     

     

    4. Digital – At 29%, growth in digital media is in line with our earlier expectation. Digital advertising market now crosses the Rs. 5000 crore mark.

     

    Though the absolute spends on Search have increased, its share of the digital pie has gone down due to the fact that video, social and mobile display have grown at a faster rate last year. Desktop display growth has also further slowed down, as mobile is the all –pervasive platform of choice today.

     

    While E-commerce players are by far the biggest spenders on digital, spends are skewed towards Search and Social with Mobile as a key platform. The uplift in Video comes from the fact that more and more FMCG players are using the digital space to reach out to their audiences to support their television campaigns.

     

    5. Radio has grown by 20% in 2015 to become aRs1545 croremarket and has maintained its share of the total Advertising pie at 3.5%.In terms of absolute numbers, Radio advertising has grown by Rs. 260 crores.

     

    E-commerce advertisers have emerged as one of the main contributors to the growth followed by Automobiles category. Revenue from Ecommerce players in facthas almost doubled in 2015 on Radio on account of various offer-based tactical campaigns. Automobile category has grown by more than 36% on radio in 2015 on the back of new launches across segments.

     

     

    In terms of category contribution, Real Estate &FMCG sector continue to lead the pack contributing to 10% each of total Radio spends followed by Telecom / DTH& Auto sector (both at 7%).E-commerce now shows up as a major contributor at 6%.

     

    The growth has come on the back of higher inventory sold across stations.

     

    6. OOH –Our OOH estimates now include Digital OOH & Malls which are growing quite rapidly and hence we have re-cast OOH revenue figures for last 3 years when this sub segment began to emerge. Digital OOH & Malls revenue are estimated at Rs 300 crores in 2015 (Digital OOH & Malls netted additional 100 Crores in 2014 & 50 crores in 2013). The OOH market has grown by  14%, in 2015. Transit media though grew by 13%.

     

    In terms of absolute numbers, OOH advertising is now a respectable Rs 2665 crores market.  Retail, Real Estate & Automotive continue to be thetop 3 categories in terms of contribution.

     

    Highest growth was in E-Commerce category (110%) followed by Automotive (66%), both together, contributing 60% of the overall growth. The usual big spenders- TV Channels, Banks, Print Media, Mutual Funds etc reduced their OOH spends in 2015.

     

    FMCG which is the largest contributor to TV, Print & Radio does not use OOH substantially except perhaps HUL, therefore FMCG contribution to OOH is only 7%

     

     

    In terms of city wise spread, Mumbai continues its lead as a major contributor (22%) followed by Delhi (19%). Bangalore replaces Kolkata as the number 3 city with a contribution of (10%).

     

    OOH has maintained its contribution to the total media pie, at 6%.

     

    7. Cinema

    We recognize that we have under-reported cinema advertising in our earlier estimates. Cinema advertising from various government agencies and many local / retail advertisersusing static slides are  a substantial contributor and growing quite rapidly. Therefore we have included spends by these advertisers for this year and also in our estimates of previous years.

     

    This has led Cinema to grow by 21% and now contributes 1% to the total advertising pie with total revenue of Rs. 465 crores in 2015. The multiplex boom in smaller towns, digitization of single screens, and substantially increased activity on marketing of movies (both Bollywood & Hollywood)has created interest around the medium thathas attracted new advertisers.

     

    8. Top Advertisers of India.This year in response to many requests from the advertising & media professionals, we are releasing approximate spends of top 50 advertisers of India for the year 2015.

     

    Advertising continues to be a game of the big boys. Top 50 advertisers account for 36% of the advertising market. This number is significant considering that there are over 2 lakhs advertisers in Print and over 12000 advertisers in TV. Top 10 advertisers account for as much as 17% of the total market and contribute to 47% of the total 50 list. By the time you reach rank 50, you are down from 2300 – 2500 crores to a 100 – 150 crores. A note of caution, some advertisers who in our list  rank between 50 – 60 may well be in reality in the top 50 list or vice-versa.

     

    HUL continues to lead the pack with  spends of about Rs. 2500 crores followed by Amazon India, Procter& Gamble,  Flipkart,Maruti Suzuki, Mondelez, Godrej,ITC, Snapdeal and Reckitt who has spends  between 400 – 1000 crores and who make up our  Top Ten list.

     

    We may mention that many Madison clients feature in this list but we hasten to add that we have not used confidential information that we are privy to in arriving at this list. The list has been arrived at using a standard structured process.

     

     

    HUL also leads the pack of top advertisers in OOH media for the year 2015

     

     

    2016 Forecast

    Our prognosis for 2016 is that it is going to be yet another GOOD YEAR for Media. In arriving at the numbers we are conditioned by the fact that the Indian economy has become the fastest growing economy of the world; our GDP growth rate at 7%+ is the envy of the western world, now  looking at India in new light; our BJP govt tells us that it has made a number of structural interventions to prepare the economy for high growth and continues to remind us that they are strongly focused on stimulating the country’s economic growth for which pro- business policies are essential; at the same time not ignoring subsidies for the poor, which should also add to purchasing power of Rural India  and finally Commodity prices including that of Oil  are likely to remain soft throughout 2016. Although Indian businesses have expressed concern that all the positive actions taken by the Govt. have not resulted in growth on the ground, we feel that India Inc. remains very optimistic about India’s future and they will once again invest heavily in advertising to protect and gain market share of their brands and also launch   a number of new brands and variants and ecommerce platforms and apps to capture the imagination and meet the requirements of modern India.

     

    All this will help the advertising market cross the Rs. 50,000 croremark.

     

    1. We expect the market to grow by more than Rs. 7300 crores to reach a total size of Rs. 51365 crores, which represents a growth of 16.8% over 2015.  India will also retain the distinction of being fastest growing advertising market in the world for the second consecutive year.

     

    On the supply side a big contributor of this growth will be the ICC Cricket T20 World Cup and the busy schedule of India Cricket for next 6 months. TV will continue as the largest contributor to the overall advertising pie with a share of 40% gaining a further one percentage point. Share of digital spends will increase to a respectable 13% of the overall advertising pie.

     

     

    2. TV: Paradoxically, as India races to have 500 million users on the Net, we expect TV, most Brands’ all-time favourite medium to grow by another Rs 3450 crores or 20% in 2016 to reach a total figure of Rs. 20,713 crores.

     

    Factors that will lead to this high growth are:

    • Organic growth coming from  the largest contributor to TV Market, FMCG.
    • Entry of new Chinese manufacturers that will enter India specially in Electronics and Mobile Handsets like Vivo, Xiomi, Le-Eco and many others.
    • Big bang launch of Reliance 4G services Jio anytime soon, and the defensive efforts of existing telecom operators.
    •  30 new car and 25 new two wheeler launches expected in the Auto industry.
    • Continued emergence of new E-commerce advertisers, covering more and more categories and new services.
    • Election campaigns of  Political parties, given that 5 State assembly elections in Tamil Nadu, West Bengal, Assam, Pondicherry  & Kerala are scheduled in  2016.

     

    New channel launches from existing networks will increase inventory supply to absorb this growth, as also the inevitable rate increases.


    3. Print: We expect the Print advertising market to grow by a further 10% in 2016, mainly from dailies, taking the total print market close to Rs. 18,600 crores. Most of this growth will come from language publications and new editions by regional publishers that will attract new Retail advertisers.

     

    Other factors contributing to growth of Print advertising market are likely to be:

    • Election campaign in the 5 States heading for Assembly Elections this year
    • Organic growth  from various  Print loyalists  like  Auto, Durables and Education.
    • Big Bang launches, using Front page jackets  by new Mobile apps and stream of tactical offers by Ecommerce  and Retail companies
    • Multiple launches across both 4-wheelers and 2-wheelers from all leading auto companies

     

    4.       Digital

    We expect Digital to gain momentum and grow by about 30% in 2016 to reach close to Rs 6,650 crores. Search spends are likely to stabilize and Desktop Display would see a further downward trend in terms of share of pie.

     

    Programmatic Buying has seen some traction in 2015; this is likely to get further strengthened in 2016. With more  users on mobile, spends will be strongly focused on this platform; and whether it is Search, Social or Video, about 80% of all ad impressions will be delivered on the mobile device.

     

    As the reach of digital crosses 400mn, digital will start coming into its own; some advertisers will begin to use it  as a reach and awareness building medium; it will, however, not lose its importance as a ‘conversion’ or ‘performance’ medium and as a strong support medium to TV.

     

    FMCG, telecom, consumer durables, real estate, apparel and BFSI will continue to be growth drivers; E-Commerce will remain the backbone of the industry.

     

    5. Radio: We expect Radio to grow by 18% in 2016 taking the total Radio Advertising market close to Rs. 1,800 crores

     

    Factors contributing to this growth will be:

    • Election campaigns in the 5 States heading for Assembly Elections this year.
    • Multiple launches across both 4-wheelers and 2-wheelers from all leading auto companies
    • Many new radio stations emerging  after winning bids in the recently held Phase 3 auctions.

    6. Outdoor: We expect Outdoor to grow by 13% in 2016  taking the total Outdoor Advertising Market to more than Rs. 3000 crores.

    Many of the factors outlined for Print and Radio will also be responsible for driving the growth of Outdoor. We see also a higher adoption of Digital and Technology and greater usage of Transit Media at Airports and Metros .

     

    7. Cinema: We expect cinema to grow by 15% in 2016 taking the total Cinema Advertising revenue to Rs. 535 crores.  Digitisation of single screens, presence of multiplex screens in tier-II and III towns & increasing popularity of Hollywood & Regional films in India are expected to fuel the  growth of Cinema advertising.

     

     

    In conclusion, 2016 promises to be yet another high growth year for the Indian advertising market. Perhaps no market anywhere in the world has grown consistently across last 3 years to achieve a growth of 60 %from 2013 to 2016.In the previous 3 years from 2010 – 2013, the growth has only been 28%.

     

    Paradoxically the market enablers are growing at a faster rate than the markets they hope to stimulate. Not many categories in the past 3 years would have grown by 60%.

     

    A sure sign that India Inc. has confidence in India’s future.

     

    Source: Madison World

     

  • Bajaj Auto recently launched its new Avenger range – The Avenger Cruise 220, Street 220 and Street 150

    Mullen Lintas wins creative mandate for Bajaj Avenger

    By A Correspondent

     

    India’s leading two-wheeler brand Bajaj Auto has appointed Mullen Lintas as the creative agency for its popular Bajaj Avenger range of bikes. Mullen Lintas has been given the mandate for integrated campaigns for Bajaj Avenger and would collaborate with group company LinTeractive, to create a seamless brand experience across the entire eco system including television, print, OOH, web and mobile (including social media).

     

    Sharing his views on the appointment, Sumeet Narang, Head of Marketing, Bajaj Automobiles said, “We welcome Mullen Lintas as our brand partners for Bajaj Avenger. We were really impressed with their holistic thinking on Avenger that went beyond the conventional approach. We look forward to an infusion of their thinking for developing the next phase of brand Avenger and strengthening our position as the pioneers of the leisure biking category.”

     

    Sumeet Narang

     

    On being chosen to lead the creative duties for Avenger, Amer Jaleel, Chairman & CCO of Mullen Lintas, said, “It’s a lovely feeling for us to work with a great brand like Bajaj. Avenger is one bike that clearly stands apart in the sea of sameness. It is an important and premium brand for Bajaj and we are delighted to have been entrusted with the task of growing it to even higher levels. It’s a big high for us at Mullen Lintas.”

     

    Bajaj Auto recently launched its new Avenger range – The Avenger Cruise 220, Street 220 and Street 150. The new Avenger series redefines the cruiser bike segment to offer un

    Amer Jaleel

    matched international styling and cruising comfort. The Cruise 220 retains the classic cruiser comfort and looks while the all new Avenger Street range is designed for easy city riding and is based on the international Sportster format. Bajaj is fully focussed on continuously improving its core competencies in all functions and working together with its consumers to make the ride worthwhile.

     

    On the brief received from the client for Avenger, Virat Tandon, CEO – Mullen Lintas said, “Bajaj’s brief to us was to show them how we would relaunch the new Avenger bikes and grow the franchise significantly in numbers. We believe we’ve managed to display to the client how we will not just launch the new bikes, but also create a following for this new tribe of Avenger riders.”

     

    Virat Tandon

     

    In fact, Bajaj is already happy with the initial response that they have received around the newly-launched bikes. This is over and above the fact that several brands under the Bajaj Auto portfolio have been throwing up encouraging numbers too. Adding his views on this achievement, Narang said, “The genuine cruiser segment has steadily grown over the years with the Avenger as the torch bearer. With the addition of the all new Street 220 & 150, we have been able to significantly expand the cruiser segment in the country. With the new Avenger models joining the immensely successful Pulsar range, Bajaj Auto has strengthened its offerings to discerning customers in the Indian market, and reinforce Bajaj Auto’s leadership in the premium motorcycle segment.”

     

     

     

  • Awards to celebrate outstanding contribution and performance in Marketing, Advertising and Media across 24 categories

    Fourth edition of the IAA Leadership Awards announced

    By A Correspondent

     

    After three successful editions, the International Advertising Association announced the 4th edition of the IAA Leadership Awards. The awards recognize individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The event will be held on Saturday, 12th March 2016 at Grand Hyatt, Mumbai.

     

    For the fourth year in a row, the IAA India chapter will recognize the achievements of diverse groups in the A&M community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. 24 categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

     

    This year, the performance of the shortlisted individuals will be scrutinized by a technically-sound jury comprising of industry leaders.

     

    Sam Balsara

    Speaking on the fourth edition of the IAA Leadership Awards, Sam Balsara, Chairman – IAA Leadership Awards Committee said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organization’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

     

     

    Srinivasan K Swamy

    Srinivasan K Swamy, President of IAA India Chapter said, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”

     

  • McCann has been No.1 most awarded agency in India for last three years (International Gunn report)

    McCann looks to lead from the front at Goafest

    By A Correspondent

     

    McCann WorldGroup India has shared their plans for upcoming Goa Advertising festival.

     

    Confirming their presence at the Festival Prasoon Joshi Chairman Asia Pacific & CEO McCann India said, “We will send symbolic token entries to honor the festival in all the categories but our delegates will participate and attend the fest in large numbers.

     

    We believe that genuine efforts have been made by the organizers this year to overcome the shortcomings and we also want to partner them in this journey.  Positively in the future we will see the festival touching newer heights.”

     

    McCann has been No.1 most awarded agency in India for last three years (International Gunn report), McCann also garnered India its first D&AD Gold pencil this year. Another feather in McCann’ cap came when Happydent was declared as one of the Top 20 ads done in world in the last century (Gunn report).

     

    Prasoon further added, “We take immense pride in our creative product, decision of participation in award shows is collectively taken by our global/local creative councils. We wish GoaFest the very best.”​

     

  • Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London

    Roopak Saluja on Global Effies 2016 jury

    By A Correspondent

     

    The Global Effie Awards has invited Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective & Sooperfly, to be part of the jury this year. The awards honor multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents.

     

    Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London. Roopak is slated to attend Round 1 of the jury meet in Singapore on March 23.

     

    Listed among the 2014 Campaign Asia-Pacific ‘40 Under 40’, Roopak drives The 120 Media Collective through its subsidiaries Jack in the Box Worldwide, Bang Bang Films, and Sniper. His new media company, Sooperfly, founded in 2015, most recently entered a joint venture with Vivek Law for personal finance in the online content space.

     

    The media entrepreneur will also present a session titled “Content is King, Distribution is God!” at ADFEST 2016 in Pattaya, Thailand on March 17, 2016.

     

  • The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016

    Onida awards AC business to Zero:Zero

    By A Correspondent

     

    Zero:Zero Creative Solutions has won the advertising mandate for Onida Air Conditioners. The account was won following a multi-agency pitch. The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016.

     

    Nitin Navalkar, Chief – Marketing Communication, Mirc Electronics Ltd., said “Onida is a strong brand in room Air Conditioners and holds a pole position of offering powerful cooling.  Having been a key player responsible for transformation of the industry from window to split Air Conditioners, it now plans to transform the industry to Inverter Air Conditioners.  In our endeavor to move towards a green planet, the company has migrated to green gas R410A and its complete range of Air conditioner is now with this green gas. Onida was the first in the industry who brought out IoT (Internet of Things) in Air Conditioners and now comes with the complete range of Inverter IoT ACs. We were impressed with the young team of ZeroZero who have been able to create a refreshing story while maintaining the core values for the brand.”

     

    Speaking about the mandate, Kumar Subramaniam, partner, Zero:Zero Creative Solutions said “We are delighted to be chosen to charter next step of Onida’s journey. It’s a big win for a new, passionate team at our agency. More importantly, we were blown away by the innovations that we saw in their new range of ACs; we felt the brand deserves a platform which brings alive these innovations in a vivid manner. We created a brand story which does justice to this while also being true to brand’s rich pedigree.”

     

    Kaushik Roy, (partner, Zero:Zero) adds “From a creative breakthrough POV, Onida is a high benchmark to keep in mind, and of course, a dream opportunity. We tried to demonstrate our big ambition through our creative strategy and the work . We’re thrilled that our thinking has found resonance with the great team at Onida. Now we’re looking forward to see how the world at large reacts to our campaign.”

     

    The multi-media campaign will break in March and will run through the summer.