MxMIndia

Category: Awards

  • Srei is one of the largest private sector integrated infrastructure institutions in the country

    Vizeum awarded media duties of Srei

    By A Correspondent

     

    Vizeum, the media agency from Dentsu Aegis Network, has been awarded the media duties of Srei following a multi-agency pitch. With this, Srei joins Vizeum’s long list of successful wins this year including Hindware, JetPrivilege, VGP Universal Kingdom, Saint-Gobain and HDFC Bank.

     

    Srei is one of the largest private sector integrated infrastructure institutions in the country. The company has been playing a significant role in nation-building for two-and-a-half decades, both in urban and rural India. Headquartered in Kolkata, the company has a network of 86 branches covering almost the entire geography of India and has also replicated its business model overseas. Vizeum has been appointed to manage the client’s corporate brand campaign. For the record, Vizeum already handles the media mandate for Srei’s Non Convertible Debentures (NCD).

     

    Commenting on the win, Sugato Banerji, Head, Brand and Corporate Communications, Srei said, “We are happy to increase the portfolio of Vizeum as our media agency partner. We are confident that with their proven approach of creating solutions with the business constraints in mind, they will bring substantial value to our corporate brand.”

     

    Shripad Kulkarni

    Shripad Kulkarni, Managing Director, Vizeum India, said, “It’s very satisfying to see Srei reaffirming their confidence in our solution based approach by awarding further responsibilities. We were managing the media duties of Srei’s NCD product for the past 2 years and the excellent work put in by the team is one of the key reasons behind this.”

     

    Samarjit Rajkumar, Executive Vice President, added, “Our clients have always been our ambassadors. Srei invited us on strong client recommendation and now we look forward to delivering communication solutions that address the client’s business challenges in India. This business will be handled out of our Mumbai office.”

     

  • The Advertising Club Bangalore's Big Bang Awards held last week saw 987 entries across 58 categories

    Stark, Mindshare make a Big Bang

     

    By A Correspondent

     

    MxMIndia isn’t one of the various partners of this event, but we believe that the Awards of Advertising Clubs beyond what was once Ad Club Bombay should get their due.

     

    Also, advertising and marketing exists beyond Mumbai and Delhi. In fact it thrives. So here we are with the results of the Advertising Club Bangalore’s premier advertising awards – called the Big Bang Awards.

     

    The headline: Stark Communications was crowned Creative Agency of 2015. Mindshare swept the Media Awards. Maxus won Digital and Mobile Media  and Tonic Media  came out tops in the Social Media category.  Vodafone was the Client of the Year. Turrino Advertising was named the Healthcare Agency of the Year and Madison PR was PR Agency of the Year.

     

    The Big Bang Awards 2015 for excellence in communication and media organised by The Ad Club Bangalore was held on September 25 at The Jayamahal Palace Hotel in Bengaluru.  As many as 987 entries were submitted across 58 categories by over 72 creative, media, digital, social  media, mobile, healthcare and PR agencies. Apart from these, clients and young professionals also participated for the coveted heads.

     

    Stark Communications was named Creative Agency of the Year. Mindshare and Maxus were the biggest winners of the night bagging awards for Media, Digital, and Mobile Media Agencies of the year, respectively.  Turrino Advertising from Kochi won the Healthcare Agency of the Year and Madison PR Mumbai won the, PR Agency of the Year.  Amrutha Raman of Aim High Consulting was crowned the Young Achiever of the Year.  Vodafone won the Client of the Year Award winning across several categories.

     

    The Advertising Club deployed 46 Senior Advertising, Marketing, Media, PR and digital professionals as well as some  healthcare specialists and  techno-entrepreneurs from all over India and the Far East to judge the entries online .  The Advertising Club Bangalore says it’s the only Club in the country that uses a state-of-the-art  Online Platform in association with Global Best Awards of USA to receive, collate and judge entries online, on par with other international  awards.

     

    The night had all the stalwarts from the advertising, media, and public relations industry present. The revelry went on late into the night as the professionals soaked up their success.

     

    We weren’t present. We weren’t invited. We didn’t buy the passes. But that doesn’t mean the awardwinners mustn’t get their due. Okay, this waiver doesn’t apply to all award events, but it’s our way to encourage Ad Club activities beyond Mumbai and Delhi.

     

  • Onida Smart LED TV attempts to garner patronage from the tech and net savvy Indian youth

    Makani Creative bags advertising mandate for Onida’s Smart LED TVs

    By A correspondent

     

    In a multi-agency pitch, Makani Creative has won the advertising mandate for Onida’s Smart LED TVs. Onida is a leading Indian brand (owned by Mirc Electronics ltd.) that manufactures televisions, air-conditioners, washing machines and mobile phones.

     

    Onida is making its foray into Smart LED range of TVs. The television is loaded with new age features and a QWERTY key remote control. The television is technologically advanced to induct the first time buyer of a smart TV into its brand fold. This is in line with the philosophy of the company to deliver value added products at affordable prices. Onida Smart LED TV attempts to garner patronage from the tech and net savvy Indian youth who is either the influencer or the direct customer for all household purchases today.

     

    NS Satish, Vice President Sales & Marketing, Mirc Electronics Ltd. said, “Onida is a strong player in the consumer electronics market. We have always leveraged consumer insights by incorporating it as a technological feature into our products. This has been the mainstay of our success over the years. Our range of Smart LED TVs is in line with the same thought process. We have loaded the television with lots of new age features like Android operating system, built in Wi-Fi, quad core processor, screen mirroring, video calling, etc. just to name a few. One can also download millions of apps.

     

    Our key focus now, is to aggressively market the product and in order to meet this objective, we are thrilled to partner with Makani Creative as our brand agency. Makani Creative shares our vision and developed a communication plan to do justice to the product and we are confident of creating yet another milestone.”

     

    Sameer Makani, MD, Makani Creative said, ‘‘We have all grown up watching Onida and it is an iconic brand. When the opportunity to partner with them arose, we were very excited. The challenge was to strike a delicate balance between strong strategy and evocative creative to achieve the desired results. I think we managed to impress them with our thought process as well as the execution which tipped the scales in our favour. Needless to add, Makani is known for its work in the lifestyle category.

     

    The first set of work for Onida Smart LED TV will be out shortly and I am sure that this will be one of the first steps towards a mutually successful journey”.

     

  • Lookup is a free hyper-local messaging app to chat with any local business

    Happy wins creative mandate for Lookup

    By A Correspondent

     

    Lookup has appointed Happy Creative Services to handle its creative partner. The appointment is for both the communication mandates, traditional and new age media.

     

    Lookup is a free hyper-local messaging app to chat with any local business. The application was launched earlier this year without much fanfare. Even so, due to its simplicity and relevance to consumers and businesses, it has managed to hit a million downloads within the first 9 months with over 70,000 merchant signups.

     

    Deepak Ravindran, a serial entrepreneur, who has spent over a decade in the messaging industry believes that chat is the future of commerce and envisions Lookup to become the Google of Offline for finding and ordering anything from a cup of latte to a prescription drug from any local store near you.

     

    Currently serving Bangalore, Mumbai and Delhi, Lookup will soon be launched in 10 major cities by end of this year.

     

    On the partnership with Happy, Deepak Ravindran, Founder of Lookup said “Happy brings to us the perfect combination of sound strategy, creativity, professionalism and young perspective. The brands they’ve built are proof of their capabilities. The team is made of young early adopters who have a pulse on what’s happening today as well as foresight of what will set us apart in the future. That’s very important for a tech-business like ours.”

     

    Speaking on the association, Praveen Das, CCO and Co-Founder of Happy Creative Services said “It’s interesting when both parties are wowed by each other. Deepak is a young founder. And he already has a few startups in his portfolio. He is bold, unafraid and just goes for it. His previous ventures have circled around similar themes, so his learnings are vast. We believe that hyper local is not the next big thing but the way forward now. Lookup partners with us during exciting times.”

  • The key criteria for winning an award include a great strategic idea; a powerful creative manifestation of the idea; and a clear link between the two

    Mullen Lowe Lintas Group wins big at Jay Chiat

    By A Correspondent

     

    India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. Two awards were won by India and Mullen Lowe Lintas Group picked up both, at an event in Chicago on October 5, 2014.

     

    This is also the first time, that work from two Indian companies, Havells and Idea Cellular, has won at this award show. In its 19th year, 4A’s Jay Chiat Awards recognize and celebrate brilliant strategic thinking in Marketing, Media & Advertising. The key criteria for winning an award include a great strategic idea; a powerful creative manifestation of the idea; and a clear link between the two.

     

    Noteworthy winners this year include Droga5 that won a Grand Prix for ‘Under Armour – I Will What I Want’, while Gold winners include TBWA Media Arts Lab for its work on ‘Apple iPhone 6, World Gallery’, Publicis NY that won the Gold for ‘Doctors of the World, More Than a Costume’ and Sancho BBDO/Direktor Films that won the Gold for ‘Pepsi, Dew Bottle Tool.’

     

    India’s wins this year came under the category of ‘National Brand Building’ for ‘Idea Cellular – No Ullu Banaoing’ that won a Silver and ‘Havells – Respect for Women’ that won a Bronze. A total of 35 entries were shortlisted at the 4A’s Jay Chiat Awards 2015 across the six categories of Global Campaign, Media, National, Non-profit, Product Service / Creation and Regional.

     

    Commenting on the Group’s performance, Joseph George, Group CEO, Mullen Lowe Lintas Group said, “Jay Chiat is globally acknowledged as possibly the toughest strategy award to win. We are delighted to have won it four times in two years now, something very few agencies in the world can boast of. As an agency group, we continue to obsess over clients’ ROI and wins like this go a long way in further strengthening our belief in this obsession.”

     

    S Subramanyeswar, National Planning Director, Lowe Lintas adds, “We are grateful to the faith that clients put behind our strategies and the resultant creative solutions. The wins at a platform like Jay Chiat is a great reward for the culture of sharp strategic thinking and result oriented creativity we pursue at the agency. With some of the best campaigns that were in contention, we’re glad to have emerged winners for our entries on Havells and Idea Cellular.”

     

  • Ties up with Tubefilter and dick clark productions. First Internationally Localized Version of the Streamy Awards

    Culture Machine brings Streamy Awards to India

    By A Correspondent

     

    Culture Machine in partnership with Tubefilter and dick clark productions has brought the first internationally localized version of the Streamy Awards which honor the best in YouTube, Facebook, online video and the creators behind it, to India. The awards show will be produced for audiences in India and South Asian territories including Bangladesh, Pakistan, Sri Lanka, Nepal, and Bhutan.

     

    “The prestigious Streamy Awards are a perfect fit with Culture Machine’s vision of creating entertainment for the Internet generation,” said Sameer Pitalwalla, CEO and Co-Founder of Culture Machine. “The South Asian market is amongst the top 3 Internet markets in the world, and our partnership with Tubefilter and dick clark productions is a step towards providing a platform that recognizes achievements for those pushing the boundaries of entertainment on the Interwebs.”

     

    “Online video and digital entertainment is indeed a global phenomenon that has brought us closer than ever before, but the world still remains a mosaic of many diverse cultures and the creative communities that surround them,“ said Streamy Awards creator Drew Baldwin. “From the beginning, the Streamy Awards have always strived to showcase digital entertainment to broader audiences, and our partnership with Culture Machine marks an important first step in our mission to celebrate excellence in online video, no matter in what part of the world it is made.”

     

    Our partnership with Culture Machine represents all of the elements we feel necessary for success in localizing the show,” said Mark Rafalowski, EVP, International Distribution, dick clark productions. “Digital networks and traditional media companies recognize the Streamy Awards as a truly unique program that bridges media consumption patterns across multiple demographics.”

     

    The international partnership was announced at MIPCOM, the year’s most anticipated global market for entertainment content across all platforms, where Tubefilter and dick clark productions will continue to pursue the development of localized versions of the Streamy Awards for additional international territories in the next year.

     

  • 17 categories, 500 entries, 76 nominees, 16 winners, star-studded jury… need we say more?

    IndIAA brings all stakeholders together to collect awards

     

    By A Correspondent

     

    The first edition of IndIAA Awards happened on Tuesday, October 13 evening with leading advertising, media and marketing professionals in attendance. Of the 500 entries received for 17 categories, the final shortlist had 76 nominees with 16 winners.  The IndIAA Awards were received by the Advertisers along with all the co-creators of the campaign, across Creative and Media Agencies and also included other agency partners from Digital, Events, PR, Activation etc.

     

    Also present were Jury Chairman Harish Manwani, COO Unilever and Non-Executive Chairman, Hindustan Unilever and Jury members – Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kellogg’s India), B. Sriram (State Bank of India), and Sanjeeb Chaudhuri (Standard Chartered Bank).

     

    Said Srinivasan Swamy, President, IAA India Chapter “We attempted IndIAA awards as an experiment; we wanted to create a different way of awarding creativity. At the IAA Conversations preceding the awards, Dr. Subhash Chandra and Shankkar Aiyar, as expected, brought fresh perspective and deep insights around News Neutrality through the engaging session.”

     

    Pradeep Guha, Chairman, IndIAA Awards Committee said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”

     

    Earlier in the day, Dr Subhash Chandra, Chairman, Essel Group and Zee spoke to Shankkar Aiyar, author and journalist, on News Neutrality. The conversation ranged from the basic concept of neutrality; the solution to compulsion of revenue versus competition; regulation of news gathering and vagueness of media ownership in India. Dr. Chandra also mentioned a new technological engine being put into place in Zee, which will track stories right from filing, so that there is control over biases.

     

    Dr Bhaskar Das, Chairman, IAA Conversations said, “Going against the grain, if need be, to deep dive into the most relevant industry topics has been the objective of IAA Conversations. The topic on News Neutrality follows the same trend.”

     

    Winners of the first IndIAA Awards:

     

     

  • Entrants will be competing against the most outstanding works from across the region

    APAC Effie Awards 2016 Calls for Entries

    By A Correspondent

     

    The Asia Pacific Effie Awards has launched its call for entries for the 2016 Awards. Entering the third edition, APAC Effie is recognised by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work.

     

    This year’s award offers 37 categories, inviting advertisers and agencies to submit their works which have proven results in meeting their strategic objectives. Entrants will be competing against the most outstanding works from across the region.

     

    A new category called “Real-Time Marketing” is introduced to reflect the increasing speed at which business operates today and the acceleration of marketing communications in the industry. This category awards campaigns which have obtained results from real-time conversation that happens in social networks and real-time platforms.

     

    “APAC Effie continues to stay relevant with the ever-evolving media and communications landscape. With nearly two-thirds (76%) of global marketers using some form of real-time marketing today, it is essential that we recognise ideas that work in this category,” said Cheuk Chiang, who has been appointed the 2016 APAC Effie Awards Chairman. He added, “APAC Effie has established itself as the one award that marketers and agencies want to win because it represents the most effective and the most outstanding work in the region. Entering work into the competition shows that clients and agencies are committed to driving commercial excellence and innovation and I look forward to be inspired by these submissions.”

     

    As the Call for Entry campaign “Effectiveness Always Wins” says, every great idea has a story and it is a tale of creativity mixed with marketing ingenuity that get the results.

     

    The 2016 Awards is now accepting entries through to 21 December 2015 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period.  Winners will be announced at the Awards Gala in Singapore in April 2016.

     

  • The mandate for Resultrix includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics

    Resultrix wins digital mandate of Air Vistara

    By A Correspondent

     

    Airline brand Air Vistara, the Tata Group-Singapore Airlines joint venture has awarded its digital mandate to Resultrix, an end to end interactive agency under the ZenithOptimedia Group.

     

    The mandate for Resultrix includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics.

     

    Resultrix has had a good run this year and has won nine significant accounts in the last six months. These include IDFC Bank which is going to be IDFC’s foray into the highly competitive consumer banking category. The other accounts won are Bharti AXA General Insurance, Taj Hotels, PNB Metlife, RBNL.

     

    Anupriya Acharya

    Anupriya Acharya, Group Chief Executive of the ZenithOptimedia Group said, “These are all prestigious wins for us and in sectors that are fast growing and future facing. We are delighted to be chosen as a partner to these marquee brands and the opportunity it provides us to do high caliber work.”

     

    Tanmay Mohanty, Managing Director of Resultrix & Performics India says, “We are very excited to partner with such great brands.  We have long been known for our superior performance marketing expertise but over the last year, we have diversified and enhanced our offerings in other areas too. Be it the setup of a Media Technology and Analytics division in Bangalore earlier this year or the launch of our mobile offering Performics Mobile last year or the Centre of Excellence teams out of Mumbai and Delhi, we have kept the momentum going. The new wins, we believe are on the back of these specializations. We bring new elements to the game, raising the bar ever higher.”

     

  • This account will be handled out of the Mindshare Chennai office under the leadership of Sriram Sharma, Leader – South, Mindshare

    Mindshare wins media duties for HCL TalentCare

    By A Correspondent

     

    Media agency Mindshare has bagged the media duties for HCL TalentCare, part of HCL Corportion, and will hence be looking into the media planningand buying services for the brand.

     

    Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said, “ We are absolutely thrilled to be working with HCL Talent Care. Mindshare has always been a forerunner in innovating media solutions for our clients and look forward to adding value to this iconic brand and delivering notable solutions.”

     

    Commenting on launch of the first campaign with Mindshare, Vijay Iyer, Chief Business Officer, HCL TalentCare said, ‘’Mindshare has provided us the right platform to reach out to our audiences and provide good visibility to  our campaign ‘Life Badlo Boss’. Life Badlo Boss is all about this transformational journey that a student undergoes with us at HCL TalentCare and sums up our efforts to be a career launch pad for students and offer Talent on Demand to enterprise clients.’’

     

    This account will be handled out of the Mindshare Chennai office under the leadership of Sriram Sharma, Leader – South, Mindshare.

     

  • The event will be held in Mumbai on January 15, 2016

    Ajay Kakar & Vikram Sakhuja to head Effies 2015

    By A Correspondent

     

    The Advertising Club announced the appointment of Ajay Kakar as Chairperson and Vikram Sakhuja as Co-chair for this year’s Effies Awards. The event will be held in Mumbai on January 15, 2016.

     

    In its 15th year, Effies will celebrate not only the advertising agency behind the campaign, but also the client.  Commenting on their appointment, Raj Nayak, President of The Advertising Club and CEO, Colors said, “The Effies is an institution by itself giving due recognition to campaigns that engage consumers thereby furthering a brand’s promise and proposition. I would like to congratulate Ajay Kakar and Vikram Sakhuja for this new project that they will be leading. The entire advertising community looks forward to the Effies and I am certain that they will strengthen its credibility within the industry.”

     

    Ajay Kakar

    Speaking on his appointment as the Chairperson, Ajay Kakar, Chief Marketing Officer, Aditya Birla Group – Financial Services said, “Over the past four  years that I have chaired the Effies, I have seen a growing support and participation. Every year has broken the record entries and number of participating agencies, from the previous year.‎ I believe this demonstrates the underlying need and demand for marketing campaigns that are not only creative, but more importantly, work for the brand and business. And I am confident that this year’s Effies will again beat last year’s record. And be even bigger and better.”

     

    Vikram Sakhuja

    Adding further, Co-chair Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “For me it is imperative for advertising to drive demand and strengthen brand value. It is therefore an honour to be part of the Effies which is the undisputed champion of effectiveness in India and worldwide.”

     

    Earlier this year, Messrs Kakar and Sakhuja were also inducted as the new officebearers of The Advertising Club. While Sakhuja was elected as Secretary, Kakar was elected as Joint Secretary.

     

  • This year, along with the overall award, there will be category-wise awards for Achievers. The categories being: News (Print & TV), Non-News (TV & Print), Radio (All), Digital (All), Advertiser, Creative Advertising, Media Advertising, Other Advertising, Industry Association, Start-up/Enterprise

    Announcing: Mediaahperson of the Year on Dec 11, 2015

    Announcing the Mediaahperson of the Year! Our annual exercise in rewarding who we feel has done fantastic and exemplary work this year. The Awards will be announced online on Friday, December 11, 2015 at 12noon.

     

    Our work on this started on January 1, 2015. The problem with many such initiatives – in the media and elsewhere – is that only those who are in the news in the last quarter of the year get awarded. So if you’ve done some splendid work in, say, February-March, you are generally forgotten.

     

    Here’s what we did. Other than carefully monitoring each of our news headlines through the year, we also made notes, regularly.

     

    This year, we have decided to award people in a bunch of categories:

    1. Overall – THE Mediaahperson of the Year!

    2. Mediaah Achievers of the Year in various categories –

     

    News (Print & TV), Non-News (TV-Print), Radio (All), Digital (All)

    Advertiser

    Creative Advertising, Media Advertising, Other Advertising

    Industry Association

    Start-up/Enterprise

     

    And, please do note, we do not charge for any of the awards. Whether you  advertise with us or now – in the past, presently or in future, you are still eligible for awards.

    Also, while we will announce the awards, we will also give our reasons on why we selected a certain award-winner. And we know this may upset a few, why we did not select someone.

    Because these are the Mediaahperson of the Year awards. As transparent as we can get. As credible as any award can get.

    As we mentioned, the Awards will be announced online on Friday, December 11, 2015 at 12 noon.

    Important: Lobbying of any kind will be exposed on MxMIndia and in the social media