MxMIndia

Category: ADVERTISING

  • Includes provisions for static media, digital media

    Laqshya Media bags 10-yr ad rights for Kochi airport

    Laqshya Media Group has announced the acquisition of advertising rights for Kochi’s Cochin International Airport. The 10-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations.

    Said Atul Shrivastava, CEO of Laqshya Media Group: “At Laqshya Media Group, we understand the power of airport advertising in today’s marketing landscape. Securing advertising rights at Cochin International Airport strengthens our presence in South India, offering brands innovative opportunities to boost visibility and engagement. We’re excited about the potential at Cochin International Airport and committed to delivering creative excellence to leave lasting impressions and drive success for our clients. Furthermore, we are not limited to media assets but also pioneering DOOH and experiential zones at Cochin Airport. These zones will revolutionise advertising by offering immersive experiences that create stronger connections with consumers, enhancing brand loyalty and recognition.”

  • To 'elevate' brand, engagement and consumer connect

    Akasa Air teams up with Content Lab

    Digital marketing agency and production house The Content Lab has signed a partnership with  Akasa Air. This collaboration aims to “enrich” Akasa Air’s brand presence and “amplify” its marketing endeavours on the digital front.

    Said Belson Coutinho, Co-Founder, Chief Marketing Officer and Chief Experience Officer of Akasa Air: “I am super-excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among  the most loved brands globally.”

    Added Vaibhav Mehta, CEO of The Content Lab: “We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa’s marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers.”

  • An exploration of the evolving landscape of the Indian advertising industry

    Dentsu India launches ‘Dentsu Digital Report 2024’

    Dentsu India unveiled the ‘Dentsu Digital Report 2024’ – an insightful exploration of the evolving landscape of the Indian advertising industry. The report, now in its 8th edition, not only forecasts the industry’s growth trajectory but also delves into emerging trends that promise to reshape the advertising landscape.

    The report showcases the Indian advertising sector’s resilience and vibrancy, forecasting a robust Compound Annual Growth Rate (CAGR) of 9.86%. The industry is poised to reach a staggering Rs 112,453 crore by 2025. An in-depth analysis of advertising spending patterns across key sectors, including FMCG, e-commerce, consumer durables, and automotive, reveals a significant shift. Digital media has emerged as the dominant medium, now constituting 44% of the total advertising expenditure, surpassing television.

    The Dentsu India Digital Report 2024 forecasts new avenues for growth in unconventional sectors like tourism, government, and real estate. It showcases innovative strategies that captivate audiences, emphasising the pivotal role of regional and vernacular content, influencers, and user-generated content in establishing meaningful connections with consumers.

    To access the full report, please click here: https://www.dentsu.com/sg/en/reports/dentsu_india_digital_advertising_report

    Said Harsha Razdan, CEO South Asia, Dentsu: India’s digital revolution is more than a surge of numbers; it’s a wave of change that is sweeping across our lives, our industries, and our society. Artificial intelligence is the driving force behind this change, enabling our e-commerce market to reach $200 billion by 2026. But as we embrace this AI-powered era, we must also redefine our vision of success. It’s not enough to aim for financial growth; we must also strive for social good. We must be human in the face of technology—empathetic, creative, and courageous—shaping the future of Indian advertising with transparency, accountability, and ethics. The Dentsu India Digital report 2024 is not just a snapshot; it’s a call to action to join us in creating a future that is ours to shape.

    Added Narayan Devanathan, Group Chief Strategic Advisor, Dentsu India: The Dentsu India Digital report is a testament to our commitment to providing our clients with the best-in-class solutions and insights that help them navigate the dynamic and complex media landscape. We believe that digital media is not just a medium, but a mindset that drives innovation and creativity across all platforms and formats. The report showcases how digital media has become the dominant force in the industry, surpassing television and influencing other media as well. It also reveals the potential of emerging sectors, trends, and technologies that will shape the future of advertising and consumer engagement. We are confident that this report will serve as a valuable resource for advertisers, media owners, and industry stakeholders, as well as inspire them to embrace the opportunities and challenges that lie ahead.

  • 10.2% AdEx growth in 2024

    10.2% AdEx growth in 2024

    GroupM India released its annual This Year Next Year (TYNY) report in Mumbai on Tuesdays. The overall ad revenue is expected to reach Rs 155,386 crore in 2024, with an incremental Rs 14,423 crores compared to 2023. This is a growth of 10.2 year-on-year.

    Digital at 13% growth is driving overall ad revenue growth in 2024, as per the report. It  will take 57% share of AdEx pie in the year. All other media combined to grow at 6.8% in the year.  Of the 14,423cr of incremental ad revenue in 2024, 70% to go to digital.

    Within digital, retail media driving growth; CAGR of 41% in 2019-24F. Digital extensions of TV estimated at INR 5,750cr in 2024. Auto, realty, retail, SME estimated to drive growth in 2024

    Prasanth Kumar
    Prasanth Kumar

    Said Prasanth Kumar, CEO, GroupM South Asia: “Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2%, India will be the fastest growing top market. 2024 will also see an upside from the spends leading to the General Elections. Digital particularly retail media and digital extensions of TV are expected to drive the growth. SME continues to fuel the growth. Linear TV is at a point of inflection and needs to be enabled with rapid deployment of technology to stay relevant.”

    Ashwin Padmanabhan
    Ashwin Padmanabhan

    Added Ashwin Padmanabhan, President – Investments, Trading, and Partnerships, GroupM – India: “The advertising landscape is evolving with the fragmentation of search, rapid rise of influencer marketing and retail media. Reflecting this, at INR 88,502 crores of the overall Rs 155,386 crore, digital will contribute to 57% of all ad revenue. Within digital ad revenue, search contributes 22%, retail media 18% and the rest 60%. Sectors like Auto, Realty and Offline Retail are expected to power the overall advertising growth.”

    Parveen Sheik
    Parveen Sheik

    Said Parveen Sheik, Head of Business Intelligence, GroupM India:  “Global advertising presents a steady picture: a projected 5.3% global growth in ad revenue for 2024, reaching $936 billion, with digital leading the charge at a commanding 79% share of all ad revenue. India continues to be ranked 8th globally and its ad revenue growth among its peers is a testament to its potential and resilience. Adaptability is key to navigating an evolving advertising landscape amidst inflation and geopolitical tensions.”

    Parthasarathy Mandayam
    Parthasarathy Mandayam

    Added Parthasarathy Mandayam (Maps), Chief Strategy Officer – GroupM South Asia, “Zero Party Data will come to the fore, providing insights on attitudes, behaviour, and product consumption. The availability of granular data will lead to micromarketing strategies, be it in market prioritisation, ultra-niche consumer segments and micro influencers. Advances in AI will also transform measurement, messaging, and media optimisation.”

    Priti Murthy
    Priti Murthy

    Said Priti Murthy, President -GroupM Nexus, “In 2024, brands will shift their focus to consumer experience through performance marketing, integrating brand activities and emotions. Search marketing will become more diverse due to growing complexity and skillsets. Attention planning will impact growth narratives and ROI. Technology will aid hyperlocal marketing, but modern retail still has room for digital growth.”

    The GroupM TYNY report also unveiled several evolving trends for 2024.

    Key trends include:

    • Increasing influence of gen-alpha will drive distinctive marketing strategies
    • Attention Planning – customising insights for actionability
    • 21% of television homes to be addressable in 2024
    • Sports to focus on immersive experience journeys
    • Brand marketing becomes more accountable on performance, breaking silos
    • Step-up on search
    • Ecommerce drives deeper into organisations
    • India’s general and modern trade getting digitised leading to rise of omnichannel commerce
    • Rapid developments in AI will transform media, messaging, and measurement
    • AI and technology dominate the content landscape and creator economy
    • Importance of niche consumer segments will power the growth of micromarketing
    • With consent becoming critical, zero party data will empower various areas of marketing
  • Deadline for Entries 15th February

    IAA Olive Crown jury announced

    The India Chapter of the International Advertising Association (IAA) and the Asian Federation of Advertising Associations (AFAA) announced the jury for their Olive Crown Awards.

    Jury members are:

    :: Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India)
    :: K V ‘Pops’ Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective)
    :: Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India)
    :: Tista Sen (Creative Brand Consultant)
    :: Carlton D’Silva (Co-Founder, Musemakers & House of Awe)
    :: Mukund Olety (Chief Creative Office, VML)

    Said Avinash Pandey President IAA: “This is an excellent jury line-up that is truly representative of the creative depth in our industry. The awards presentation date has been fixed for April 5, 2024.”

    Added Janak Sarda Chairman Olive crown Awards Committee: “I am happy to see a mix of old and new names amongst our jury members. Sridhar, Tista and Carlton have helped this meaningful cause many times. Good to have Anupama, Prateek and Mukund on board as well.”

  • In conjunction with Amazon Ads

    Publicis unveils first edition of Digital Growth Marketing Playbook

    Publicis Commerce India announced the launch of the inaugural Digital Growth Marketing Playbook. The playbook – in conjunction with Amazon Ads – outlines how “advertisers can adopt a growth marketing approach, shifting from focus on isolated campaigns to looking at how marketing can contribute towards delivering overall business growth”.

    Said Anshul Garg, Managing Partner & Head at Publicis Commerce India: “Growth marketing goes beyond a mere collection of brand awareness and general promotional marketing strategies. It signifies a shift in the approach to marketing and placing comprehensive growth at its core. Armed with Digital Growth Marketing Playbook’s strategic insights, marketers can fully harness the potential of growth marketing to elevate their businesses to unprecedented levels of success.”

    Added Kapil Sharma, Director, Growth Customer Sales at Amazon Ads: “Growth marketing can help brands across all categories and price points to unlock additional opportunities with strategic and long-term focus towards marketing. The inaugural edition of the Digital Growth Marketing Playbook offers directional steps to brands in the marketing world, providing insights, strategies and practical guidance to help businesses of all sizes achieve their goals.”

  • MSL, Publicis Groupe's strategic communications and engagement firm

    MSL India appoints Pallavi Bahuguna as Senior VP and Head North operations

    MSL, Publicis Groupe’s strategic communications and engagement firm, has appointed Pallavi Bahuguna as Senior Vice President and Head of MSL’s North operations.

    Said Amit Misra, CEO, MSL India, South Asia: “We are thrilled to have Pallavi onboard. With her outstanding credentials and multifaceted communication expertise, I am confident of her leadership skills. We understand our clients’ growing need for omni- and multi-channel communication and reputation management services, as well our internal need to consistently nurture the next line of leaders, and this strategic appointment will bridge both needs.”

  • With the appointments of Aarti Srinivasan and Neha M Dhanani

    Curativity unveils new leadership team

    Aarti Srinivasan
    Aarti Srinivasan
    Neha M Dhanani
    Neha M Dhanani

    The marketing services agency set up by former Lowe Lintas group captains Amer Jaleel and Virat Tandon, Curativity Brand Partners has appointed Aarti Srinivasan as Head of Creative and Neha M Dhanani as Head of Business.

    Said Tandon: “Aarti’s creative brilliance and Neha’s dynamic experience make them invaluable additions to our leadership team. In them we have found the leaders who are both capable and hungry to build a future facing marketing services agency. With so many brands vying for the consumers’ attention across multiple media, the traditional methods of brand building are not working. What brands need is an “Ownable Distinctiveness” that can be delivered through various touch points. We are confident that with our model of access to the best of the independent talent, Aarti and Neha will foster a new culture of collaboration in the service of delivering to the promise of distinctive brand work that’s ownable.”

  • The Times of India group, the official country representative of Cannes Lions in India

    Entries are now open for Young Lions India 2024

    Young Lions, the global platform for young talent to showcase their creativity and prove their mettle, is back. The Times of India group, the official country representative of Cannes Lions in India, has launched this year’s Young Lions India competition in three categories – Print, Media and Marketing. The deadline for entries will be March 8, 2024. Winners stand a chance to win a trip to Cannes Lions Festival of Creativity, which is scheduled from June 17 to 21.

    Professionals aged 30 and under (born on or after June 21,, 1993) can submit their entries in either of the three categories on the official website of the competition (www.timesyounglions.com).

    Entries will be judged by industry leaders and the winners from each category will get a chance to showcase their creativity at the global stage at Cannes for the next phase.

  • Key leadership appointments have been made to drive this collaboration

    Everymedia & Plus 1 Comms announce global alliance

    Everymedia Technologies, a digital marketing and communications agency, and Plus 1 Communications, an integrated communications agency with a strong presence across Europe and the UAE, have announced a strategic alliance to expand global partnering opportunities for brands and businesses.

    Key leadership appointments have been made to drive this collaboration: Karen Lane – Currently Managing Director of Plus 1 Communications, will act in a dual capacity as Director of Global Partnerships, Everymedia.  And Pooja Thakker, who previously served as Director, Client Partner, has been appointed as Global Director- Strategy, and Innovation.

    Commenting on the development, Gautam B Thakker, Founder and Chief Executive Officer of Everymedia Technologies, said: “I am thrilled to announce this global alliance with Plus 1 Communications and these strategic appointments that reflect our commitment to nurturing top talent within the organisation and advancing our mission to enhance global communications reach. With their extensive experience and leadership qualities, I am confident that Karen and Pooja will play instrumental roles in driving success in the years to come, strengthening our ability to connect with consumers worldwide.”

    Added Ricky Ghai, Chairman, Plus 1 Communications: “Although a relationship between Everymedia and Plus 1 Communications has existed for over a decade, these changes and the general intent signifies an exciting time for us. India is a complex and booming marketplace and without ‘boots on the ground’, many struggle to reach the growing consumer base. We can now offer an incredible one stop shop as a completely integrated communications agency for global clients.”

  • Swati Bhattacharya will stay with the agency till March-end

    New creative leadership for FCB India Delhi

    FCB India, part of the FCB Group agencies in India, has announces a new creative leadership for its Delhi office. Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to National Creative Directors. Saha will also take on the additional role of Head of Design at the agency.

    As is known, Swati Bhattacharya has stepped down from her role as Creative Chairperson for FCB India to take some personal time. Swati will stay with the agency until the end of March.

    Commenting on the announcement, Dheeraj Sinha, Group CEO of FCB Group India and South Asia, said: “It’s always a pleasure to see our leaders moving up and taking on greater challenges. Udayan and Anusheela are two creative leaders who have amazing talent and energy, and have continually demonstrated a future-thinking approach. With their enthusiasm and passion for creating globally competitive work for our clients, I am convinced they will help write a new future for FCB India and the FCB Group overall,” adding:”We are grateful to Swati, who has played a pivotal role in shaping FCB India’s creative direction and fostering a culture of creativity and excellence. She helped put the agency on the global creative map, and we wish her the very best in her future endeavours.”

  • Where to? To embark on a new journey, notes a communique

    Heeru Dingra moves on from Dentsu

    Heeru Dingra
    Heeru Dingra

    Dentsu India’s Heeru Dingra is saying her goodbyes to embark on a new journey.  Dhingra took on the role of Chief Executive Officer (CEO) at WATConsult in 2019 and in June 2021, she assumed the CEO position at Isobar Group India, where she spearheaded operations of Isobar, WATConsult and Perfect Relations. Her subsequent role was that of Chief Business Officer (CBO) of Dentsu Creative India.

    Reflecting on her departure, Harsha Razdan, CEO of South Asia at Dentsu said in a statement: “As Heeru concludes her outstanding nine-year journey with dentsu, we bid adieu not just to a chapter but herald the dawn of boundless possibilities. She has been the driving force behind excellence, innovation, and the cultivation of a resilient team poised to carry forth her legacy. To many, she has been not just a leader but a cherished friend, and her absence will be keenly felt. We extend our heartfelt gratitude for her invaluable contributions and wish her abundant success in her forthcoming ventures.”

    Said Dingra: “From laying the foundation of WATConsult, anchoring its acquisition by Dentsu, to witnessing its evolution into one of the largest digital agencies in the network, it’s been an extraordinary 13-year journey. The acquisition by dentsu marks a significant milestone in WATConsult’s history propelling us far beyond our humble beginnings and making the journey incredibly rewarding and fulfilling.”