MxMIndia

Category: ADVERTISING

  • Picardo brings in 22 years of experience as a P&L Head and Brand Strategist

    Mullen Lintas appoints Sharon Picardo as Exec Dir & Head of Mumbai

    By Our Staff

    Sharon Picardo
    Sharon Picardo

    Mullen Lintas, the creative agency of the MullenLowe Lintas Group, has appointed Sharon Picardo as Executive Director and Head of Mumbai operations.

     

    Picardo brings in 22 years of experience as a P&L Head and Brand Strategist. She started her career as a management trainee with FCB where she worked for 15 years and left as a General Manager. She has worked with other leading agencies like DDB and L&K Saatchi & Saatchi leading the charge for a wide spectrum of brands. She has worked with cross-functional teams for brands like Tata Motors, Amul, Parle, Big Bazaar, Renault, Diageo, NPCI, ICICI Bank, Bharti AXA, among others.

     

    Said Hari Krishnan, CEO of Mullen Lintas: “Mullen Lintas is one of the youngest creative agency brands in India’s top 10. Building brands using the ‘Challenger’ framework, we have managed to create a quiet revolution in terms of creative reputation and growth. Mumbai being our flagship operation, this is a very coveted role in that sense. In Sharon, we found a perfect leader and team player. She has the right blend of experience, knowledge to be able to lead the fabulously talented Mumbai team and consolidate and grow the operations of Mullen Lintas, Mumbai.”

     

  •  To felicitate the winners of both 2019 and 2020

    CJI DY Chandrachud to give away Ramnath Goenka Awards

    By Our Staff

     

    The Indian Express Group will host the 16th edition of the Ramnath Goenka Awards for Excellence in Journalism on March 22nd in Delhi. The ceremony will be graced by Dr. Justice D.Y. Chandrachud, the Chief Justice of India, as the Chief Guest.

     

    Viveck Goenka, Chairman & MD of the Indian Express Group, said: “The Ramnath Goenka Awards for Excellence in Journalism are intended to preserve the credibility of media reporting and encourage public trust in the media. The awards pay tribute to journalists who exhibit the highest standards of their profession, even in the face of political or economic pressures. This year’s ceremony will felicitate the winners of both 2019 and 2020, as the winners for 2019 were announced digitally due to the pandemic.”

     

    The jury for the 2019 awards included Justice B.N. Srikrishna, jurist and former judge of the Supreme Court of India; Tom Goldstein, professor and dean of the Jindal School of Journalism and Communications at O.P. Jindal Global University; Dr. SY Quraishi, former Chief Election Commissioner, Election Commission of India; and Pamela Philipose, journalist and senior fellow at the Indian Council for Social Science Research. The jury for the 2020 awards included Justice B.N. Srikrishna, jurist and former judge of the Supreme Court of India; Prof. (Dr.) C. Raj Kumar, founding dean of Jindal Global Law School (JGLS) and director of the International Institute for Higher Education Research & Capacity Building (IIHEd); Dr. SY Quraishi, former Chief Election Commissioner, Election Commission of India; and K.G. Suresh, Vice Chancellor of Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal.

     

  • Also scheduled is the 54th edition of the Abby awards

    So what’s the hottest thing set to happen in Indian media? Goafest 2023, May 24-26.

    By Our Staff

     

    The images you see here give us the weather on May 24, 2023 in Goa and also what it has been in the past. Thirty-odd degrees is nothing. What we see in Mumbai and Delhi is worse. But look at the humidity: 74%. Numbers may not give a good indicator of things, but the fact is that Goa in May can be horribly hot. Or let’s be positive and say: fantastically hot. Except if there is an early onset of the rains, which is also not unlikely (note to Ramu kaka: please remind us to carry chhaata).

     

     

    All of it builds the excitement around the region’s biggest (and hottest) advertising festival: Goafest. Co-hosted by the Advertising Agencies Association of India (AAAI) and the Advertising Club, Goafest 2023 is scheduled to take place on May 24, 25 and 26 in Goa. At the Grand Hyatt in Bambolim. Also scheduled is the 54th edition of the Abby awards. In addition to the awards, there will be presentations and sessions by leading industry experts, plus 10 knowledge-sharing masterclasses.

     

    Announcing Goafest 2023, Prasanth Kumar, CEO, South Asia GroupM and President, Advertising Agencies Association of India: “Goafest has cemented its position as the most admirable creative festival in South Asia that truly brings together the best of creative and marketing professionals. Our goal is to offer our industry colleagues three power-packed days of learning, engagement, interactivity and curiosity. We are confident that this year’s edition will be the biggest and best yet, leaving each attendee with valuable learnings and benefiting the industry as a whole.”

     

    Added Jaideep Gandhi, Chairperson Goafest 2023: “Year after year, Goafest has evolved and innovated, making it the most relevant advertising festival in India. From knowledge-sharing sessions to exclusive speakers, we are certain of having guests from across the globe that will benefit the industry, especially younger professionals, this year as well. For the first time, various committees involving senior industry leaders have been formed thus making the event all-inclusive and broad-based for the entire advertising industry. We look forward to curating a festival that drives participation and empowers the fraternity thus positioning India as a sharper contender in the global advertising landscape.”

     

    Said Partha Sinha, President, The Times of India group and President of The Advertising Club: “We believe it is imperative that we celebrate the industry and Goafest enables us to do exactly this. The festival empowers the industry to push creative boundaries and think beyond existing possibilities. We look forward to another year of firsts at Goafest 2023 and encourage India’s creative economy to participate actively.”

     

    So, are we headed to Goa? Of course, we are. As always.

     

  • Consolidates the network's expertise in music, sports, gaming, etc

    Havas Group launches ‘Havas Play’ brand globally

    By Our Staff

     

    Havas Group unveils Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

     

    In India, three entities, Havas Sports and Entertainment and Havas Content, both of which are part of Havas Media Group India, and Cake India, which is part of Havas Creative India, will combine and rebrand as Havas Play.

     

    R Venkatasubramanian, President and National Head of Investments, Havas Media Group India, has been given the additional responsibility to lead Havas Play in India. Havas Play will be part of the Havas Media Group India network, which is led by Mohit Joshi as its Chief Executive Officer. Under the new structure, Arun Kumar Rao, Senior VP, Prachi Narayan, Vice President and Rajika Mittra, Managing Partner, will report to Venkat and will manage Sports, Content and Entertainment mandates, respectively.

     

    Yannick Bolloré, Chairman and CEO of Havas Group, said: “Only Havas can maximize the real opportunity of Play for brands. The launch of this global network to activate consumer passions is something we are truly best positioned to do through our Villages in bringing together the range of skills, tools and services needed to succeed in activating brands in meaningful ways, and our completely unique position within Vivendi as a global leader in entertainment. Clients of Havas Play will have unparalleled access to create meaningful experiences in collaboration with the cultural influencers that command their consumers’ attention and passion.”

     

    Rana Barua, Group CEO, Havas Group India, added: “At Havas, we are constantly striving to assist clients in navigating the ever-changing and dynamic advertising and marketing industry by breaking down silos and creating more integrated solutions. The launch of Havas Play is a significant step in that direction. Havas Play will leverage Vivendi and Havas Group resources and has a distinct advantage that shapes core components of the planning process, such as custom data and insight from across Vivendi on fan behaviour, global music, film, gaming, and publisher IP access, and collaboration with top talent from the culture and media sphere. We saw a huge opportunity in sports, culture, and entertainment in India over the years and launched Havas Sports and Entertainment, Havas Content, and Cake India.I am confident that by joining the forces of these three entities, Havas Play becomes a first-ever and one-of-a-kind offering in India.”

     

  • Ramnath Goenka Awards presented for journalism

    By Our Staff

     

    The Indian Express Group hosted the 16th edition of the Ramnath Goenka Awards for Excellence in Journalism on March 22, 2023, in Delhi, with Dr. Justice D.Y. Chandrachud, the Chief Justice of India, as the Chief Guest. The ceremony honored journalists from both print and broadcast media who have demonstrated exceptional strength of character and integrity while reporting news under challenging or dangerous circumstances.

     

    Addressing the audience in his speech, the chief guest of the evening, Justice D.Y. Chandrachud, Chief Justice of India, said: “The media is the fourth pillar in the conception of the State, and thus an integral component of democracy. A functional and healthy democracy must encourage the development of journalism as an institution that can ask difficult questions to the establishment – or as it is commonly known, ‘speak truth to power.’ The vibrancy of any democracy is compromised when the press is prevented from doing exactly this. The press must remain free if a country is to remain a democracy. India has a great legacy of newspapers which have acted as catalysts of social and political change. Many journalists, both in our country as well as across the world, work in difficult and unfriendly conditions. But they are relentless in the face of adversity and opposition. It is precisely this quality which must not be lost. As citizens, we may not agree with the approach that a journalist has adopted or the conclusions that they reach. I, too, find myself disagreeing with many journalists. After all, who amongst us agrees with all other people? But disagreement must not distort into hatred and hatred must not be permitted to evolve into violence.”

     

    Adding to this, Viveck Goenka, CMD, Indian Express group, said: “An independent judiciary and an independent press are — and will remain — inalienable parts of our democracy. Do what is right irrespective of who is before you, who it’s affecting, and, in this case, who you are challenging” and lauding the CJI’s work, the CMD said “his innovative initiatives to open up court hearings; his use of technology to increase public access to the bench; his moves to bring transparency into the court’s decision-making; his thoughtful, nuanced reflections on the role of the court and its limitations; his acknowledgements of differences. All these are enduring reforms that, I am sure, will strengthen the judiciary and deepen public trust in it.”

     

    As a thank you note, Raj Kamal Jha, Editor-in-chief, The Indian Express, adds “The evening was a “very special story”. 37 pieces of powerful reporting from 27 newsrooms, two books that enriched our understanding of what shaped India and a wonderful applause that cuts across party lines.” Thanking the Chief Justice, he said “Your vision for a free media and your notes of caution affirm our faith that the Supreme Court will remain to borrow a metaphor you used in your recent speech, the north star. For journalists and journalism, year after year, case after case, the star light has illuminated the road ahead. From scrapping the ban of a publication, Romesh Thapar 1950 to protecting the media from executive interference in Indian Express 1984, to extending free speech online, Shreya Singhal 2015 to ensuring journalists personal liberty in Arnab Goswami 2020, the court has kept pushing back at the state to expand our freedoms. That’s why when the lights dim, when a reporter is arrested under a law meant for terrorists, when another is arrested for asking a question, when a university teacher is picked up for sharing a cartoon, a college student for a speech, a film star for a comment, or when a rejoinder to a story comes in the form of a police FIR, we turn to the north star for its guiding light. More so as Chairman Mr Viveck Goenka said a free media and an independent court are kindred spirits. The health of one has serious implications for the health of the other. Both secure an invaluable space. The work we celebrate this evening comes from that space. “Thank you to the winners, we know that an abusive social-media post is more fun to read, summoning righteous rage, needs no effort, being afraid is very easy, but its reporting like yours with fairness and accuracy, with a rigour for detail and a respect for the contrary that best makes the case for journalism.”

     

    The jury for the 2019 awards included Justice B.N. Srikrishna, jurist and former judge of the Supreme Court of India; Tom Goldstein, professor and dean of the Jindal School of Journalism and Communications at O.P. Jindal Global University; Dr. SY Quraishi, former Chief Election Commissioner, Election Commission of India; and Pamela Philipose, journalist and senior fellow at the Indian Council for Social Science Research. The jury for the 2020 awards included Justice B.N. Srikrishna, jurist and former judge of the Supreme Court of India; Prof. (Dr.) C. Raj Kumar, founding dean of Jindal Global Law School (JGLS) and director of the International Institute for Higher Education Research & Capacity Building (IIHEd); Dr. SY Quraishi, former Chief Election Commissioner, Election Commission of India; and K.G. Suresh, Vice Chancellor of Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal.

     

    The winners for both 2019 and 2020 were felicitated at this year’s ceremony, as the winners for 2019 were announced digitally due to the pandemic.

     

    The winners of the 15th & 16th Ramnath Goenka Awards for Excellence in Journalism which were felicitate during the event are:

     

    S.No | Media | Award Categories | Year | Name | Publication

    1) Print | Hindi | Anand Choudhary | 2019 | Dainik Bhaskar

    2) Broadcast | – | Sushil Kumar Mohapatra | – | NDTV India

    3) Print | Hindi | 2020 | Jyoti Yadav | The Print

    4) Print | – | – | Bismee Taskin | The Print

    5) Broadcast | – | – | Ashutosh Mishra | Aaj Tak

    6) Print | Regional Languages | 2019 | Aniket Vasant Sathe | Loksatta

    7) Broadcast | – | – | Sunil Baby | Media | One TV

    8) Print | Regional Languages | 2020 | Sreelakshmi M | Mathrubhumi.Com

    Rose Maria Vincent Mathrubhumi.Com

    Shabitha Mk Mathrubhumi.Com

    9) Broadcast | Shrikant Bangale | BBC News | Marathi

    10) Print | Uncovering India Invisible | 2019 | Shiv Sahay Singh | The Hindu

    Broadcast Tridip K Mandal The Quint

    Print Uncovering India Invisible 2020 Team Thomson Reuters

    11) Broadcast | Sanjay Nandan | ABP News

    12) Print | Reporting on Politics and Government | 2019 | Dheeraj Mishra | The Wire

    Broadcast Seemi Pasha The Wire

    13) Broadcast | Reporting on Politics and Government | 2020 | Bipasha Mukherjea | India Today TV

    14) Print | Environment, Sciences and Technology Reporting | 2019 | Team PARI People’s Archive Of Rural India

    15) Broadcast | Team Scroll.in Scroll.in

    16) Print Environment, Sciences and Technology  Reporting 2020 Manish Mishra Amar Ujala

    17) Broadcast Faye D’Souza Freemedia Interactive

    Arun Rengaswamy Freemedia Interactive

    19) Print Business & Economic Journalism 2019 Sumant Banerji Business Today

    21) Broadcast Ayushi Jindal India Today TV

    Print Business & Economic Journalism 2020 Omkar Khandekar HT Mint

    23) Print Investigative Reporting 2019 Kaunain Sheriff M The Indian Express

    25) Broadcast S. Mahesh Kumar Manorama News

    Print Investigative Reporting 2020 Tanushree Pandey India Today

    27) Broadcast Milan Sharma India Today TV

    29) Print Foreign Correspondent 2020 Joanna Slater The Washington Post

    Print Sports Journalism 2019 Nihal Koshie The Indian Express

    31) Broadcast Team NewsX NewsX

    33) Print Sports Journalism 2020 Mihir Vasavda The Indian Express

    Broadcast Ajay Singh NDTV India

    35) Print Reporting on Art, Culture & Entertainment 2020 Tora Agarwala indianexpress.com

    37) Print Civic Journalism 2019 Chaitanya Marpakwar Mumbai Mirror

    Print Civic Journalism 2020 Shaikh Atikh Rashid The Indian Express

    39) Print Photo Journalism 2019 Zishaan A Latif The Caravan

    41) Print Photo Journalism 2020 Tarun Rawat The Times of India

    Print Books 2019 Arun Mohan Sukumar Penguin Random House India

    43) Print Books 2020 Tripurdaman Singh Penguin Random House India

     

  • Indicates significant potential for MarTech growth

    WPP launches 3rd Edition of the ‘Mirum India MarTech Report’

    By Our Staff

     

    Mirum India, a Wunderman Thompson company, launched the 3rd Edition of the ‘Mirum India MarTech Report’ today. The report, powered by WPP, provides an insightful guide to the emerging MarTech landscape in India. The report captures how MarTech solutions are being utilized by brands to effectively communicate their brand messages to the right set of audiences at the right time.

     

    The report highlights that while the global spend on MarTech solutions is around 25% of the total marketing budget, in India, majority organizations spend less than 15%, indicating significant potential for growth. With MarTech spending set to increase across company sizes and sectors, 88% of respondents expect to increase their MarTech spending over the next three years. The report also emphasizes the need for brands and organizations to work with growth partners as preferred by MarTech HEROES, focusing on ROI, and delivering value to the brands.

     

    Data-driven organizations, which make up 15% of the respondents, have a data-driven marketing edge that most other organizations might miss. However, the report cautions that with the advent of Web3, and the shift towards a cookie-less world, rethinking marketing strategies is on the cards for most organizations.

     

    The report aims to provide clarity to the industry, enabling brands and growth partners to understand how the ecosystem can drive value for themselves and their clients.

     

    Speaking on the launch of the report, Hareesh Tibrewala, Joint CEO – Mirum India, said: “The estimated size of the MarTech industry in India is expected to be between $35bn and $50bn by 2026, presenting a sizeable opportunity for businesses. Our latest report highlights how brands are using MarTech solutions to effectively deliver the right brand message to the right customer at the right time, creating fabulous customer experiences and increasing brand loyalty. It is interesting to note that marketers globally spend 25% of their budgets on MarTech solutions, and our report shows the emergence of MarTech EXPLORERS, who are keen to leverage the power of MarTech. This presents an exciting opportunity for businesses to grow and thrive in the ever-evolving digital landscape.”

     

    CVL Srinivas, Country Manager – WPP India added: “To succeed in the rapidly evolving tech and data driven world, organizations need good marketing automation tools and diverse skill sets. The report highlights the need for growth partners, preferred by MarTech HEROES, to ensure strong ROI for clients. It brings clarity to the ecosystem and presents an exciting opportunity for businesses to create fantastic customer experiences and increase brand loyalty. At WPP, we’ve invested heavily in building our tech and data practices, creating a comprehensive ecosystem where value is delivered at every touchpoint.”

     

  • Joining Bhattacharyya are two co-founders, Hanoz Patel and Abhishek Kabra

    Nabendu Bhattacharyya launches new agency

    By Our Staff

     

    Nabendu Bhattacharyya, Founder of Milestone Brandcom and one of the seniormost OOH professionals in the country, has announced the launch of his new company: Ideacafe.agency.

     

    Notes a communique: “Ideacafe.agency. (written ideacafe.agency.) promises to be a new age independent company that redefines the ‘brewing’ of ideas…  Ideacafe’s aspirations are much bigger than being just another out of home agency and revolve around doing OOH the right way that is idea-driven and data-led.”

     

    Joining Bhattacharyya are two co-founders, Hanoz Patel and Abhishek Kabra, both specialists in the space who were part of the Milestone Brandcom journey.

     

    Said Bhattacharyya: “I am super thrilled to announce the setting up of this new age independent company ideacafe.agency. will concentrate on building ideas and content across all spectrums of the brand communication space. I have always believed in creating disruptive, clutter-breaking ideas and bringing them alive to make a difference in a brands growth trajectory and will continue spearheading the same ahead.” The new agency has set up offices in Mumbai, Delhi, Bengaluru and Kolkata.

     

  • To unlock business growth

    W+K India bags mandate for Clove Dental

    By Our Staff

     

    Clove, dental clinic chain, has appointed Wieden+ Kennedy India as its creative agency across key business verticals. Wieden+Kennedy will be collaborating with Clove to unlock business growth through creative interventions across the Clove ecosystem

     

    Amar Singh, Chairman & CEO Clove Dental said: “Driven by Quality and Transparency for our customers we have always hired the best talents in the industry at Clove. We are excited about our partnership with Wieden Kennedy as we step into our next phase of expansion. It’s a very critical phase in our journey and we are looking forward to this partnership to steer us positively towards the growth path.”

     

    Ayesha Ghosh, President W+K added: “We’re thrilled and grateful to be Clove’s partner of choice in their brand building journey. It’s impossible to not be infected by the palpable energy that radiates from Amar and the people in charge at Clove. Happily, we too have abundant new energy and hunger waiting to be channelised into something as ambitious as Clove Dental’s expansion plans. We’re looking forward to creating a strategic brand platform that’s compelling enough to hold together the marketing activation plan.

     

  • GroupM, Publicis Media Group, Dentsu International lead Agency Groups

    COMvergence releases New Business Barometer FY 2022 India report

    By Our Staff

     

    COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business performances, released its latest New Business Barometer for the FY 2022 for India.

     

    India saw a lower number of account moves and retentions this year of 246 with media spends estimated to be around $1.5BN as compared to a higher number of account moves in 2021 which were 332 with media spends estimated to be around $2.3BN

     

    In 2022, 66% of the total pitches held globally were local in nature ( country specific pitches) India was well above this average with 81%  of total pitches being local which is $1286M whereas global and multi- country pitches made up 19% of the pie with  $297M in 2022 for India.

     

    Mondelez ,Pepsico, ITC, Nestlé, Meesho, Lenovo, Hyundai-Kia, NPCI, Abbott Nutrition, Rebel foods, Truecaller were among some of the  account moves that dominated the Indian market in 2022.

     

    The Media Agency Groups were led by GroupM with a total new business value of +$332M, followed by Publicis Media Group at +$289M new business value and dentsu International with a new business value of +$194M respectively.

     

    Zenith from the Publicis Media Group stable and Wavemaker from the GroupM umbrella led the media agencies’ ranking, interestingly the 3rd rank was tied between Initiative,  Havas Media and Spark Foundry ( Publicis Media Group) followed by Madison Media and Carat.

     

  • To expand tech-powered creator content capabilities

    WPP acquires social influencer marketing agency Obviously

    By Our Staff

     

    WPP today announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris.

     

    Obviously offers a full stack of end-to-end services, including marketing strategy, influencer identification, content creation, campaign management, and reporting and analysis. Its team of nearly 100 people will join VMLY&R’s network, accelerating the WPP agency’s investment in award-winning data and social media work.

     

    Mae Karwowski, CEO of Obviously, said: “Obviously’s ability to match each client’s unique needs while delivering at a global scale has made us a leader in influencer marketing. Our unique approach to creator-led marketing combined with our proprietary technology has resulted in explosive growth. This acquisition is the best of both worlds; we retain our agile and entrepreneurial culture while benefiting from VMLY&R’s depth of experience and global scale – resulting in accelerated growth for all. We couldn’t be more excited to join the WPP network.”

     

    Jon Cook, CEO of VMLY&R, added: “Bringing Obviously into our VMLY&R family is a clear win as clients demand more intelligent data and results in the influencer space. Obviously’s tech and data capabilities are highly innovative, and its ability to scale creator content quickly and efficiently, and in every language, makes it instantly prepared to be leveraged globally. I’m elated to start working with Mae, Max and the entire Obviously team. We’re excited for what’s to come and the many creative opportunities we’ll unlock together for our client partners.”

     

    Mark Read, CEO of WPP, said: “The creator economy has experienced huge growth in recent years, and it plays a pivotal role in shaping consumer behaviour. The Obviously team brings an exceptional range of global influencer marketing capabilities and a world-class technology platform that will further strengthen our offer to clients.”

     

  • As President and Managing Partner – Growth & Strategy

    DDB Mudra brings onboard Saad Khan

    By Our Staff

     

    Saad Khan
    Saad Khan

    DDB Mudra brings onboard Saad Khan as President and Managing Partner – Growth & Strategy. He will lead business and build on strategic capabilities for the West region of the Group.

     

    Commenting on the new appointment, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “For us, strategic thinking and creativity aren’t departmental functions. We’ve always believed our core to be great creativity built on strong thinking. And Saad embodies the same and will strengthen this belief; not just in the kind of work that we do, but in the conversations we have.”

     

  • The Advertising Club gears up for 54th edition of ABBYs

    By Our Staff

     

    The Advertising Club revs up to announce the 54th edition of ABBYs, South Asia’s Gold standard, which has been recognizing creative excellence in advertising for over five decades. Held over three days, The ABBY Awards, are scheduled to take place on the 24th, 25th, and 26th of May during Goafest at Grand Hyatt, Bambolim, Goa.

     

    The preeminent awards for Creativity, Media, and Communication have once again partnered with The One Show, the award program, to upheave the global standards of judging, jury selection, and transparency to the already revered and celebrated ABBY Awards.

     

    With a promise to bring global recognition to outstanding achievements in creative advertising, the ABBYs make for a highly coveted award property. Undoubtedly, the biggest and the most prestigious ad award show in the country, wins at the ABBYs, over the years, have further gone on to win international recognitions at Cannes and One Show, setting new benchmarks on scale and innovation.

     

    With preparations in full momentum, The Advertising Club also announces the Awards Governing Committee for the 54th edition of ABBYs which includes:

    1. Partha Sinha, President Times of India Group and President of The Advertising Club

    2. Rana Barua, Group CEO, Havas Group India & Chairman, The ABBYs Award Governing Council

    3. Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The ABBYs Award Governing Council

    4. Ajay Chandwani, Managing Committee Member, The Advertising Club

    5. Shashi Sinha, CEO-India, IPG Mediabrands

    6. Malcolm Raphael, Senior Vice-President, The Times of India Group

    7. Prasanth Kumar, CEO, Group M South Asia

    8. Jaideep Gandhi, Founder, Another Idea

    9. Mohit Joshi, Managing Director,  Havas Media

    10. Anupriya Acharya, CEO South Asia, Publicis Groupe

    11. Sam Balsara, Chairman & Managing Director,  Madison Communications

    12. Rohit Ohri, Group Chairman & CEO,  FCB Ulka Advertising

     

    The list of international judges will be announced by The One Show after the process of selection of both Indian and international juries. The Abby Awards will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh, and Pakistan and has been doing so since 2004.

     

    Providing in-depth recognition and increasing participation opportunity, the ABBY Awards has witnessed the introduction of new sub-categories in Digital Technology, Mobile, Design, and Audio Technology based on valuable feedback from the creative professionals of the industry in the annual town hall conducted by The Advertising Club.

     

    The Radio category has now evolved into the Audio category with the introduction of Content, the new sub-categories are in Use of Music, Sound Design, Script, Casting, Performance, Audio Technology, Voice Activation, Branded Content, Podcasts, and Content placement.

     

    Speaking on the initiative, Partha Sinha, President Times of India Group and President of The Advertising Club, said: “With ABBYs, we at The Advertising Club, owe it to the industry and colleagues to present an award show that is authentic, transparent, and of global standards. For 54 years, ABBYs have been pivotal in recognizing creativity and innovation in India’s communication industry. To elevate its presence on the global stage, we continue to augment its significance, and therefore associating with ‘The One Show’ once again provides the necessary impetus. We look forward to witnessing a lot of innovative work this year that will go on to live up to the repute of being the most coveted award property in South Asia.”

     

    Rana Barua, Group CEO, Havas Group India & Chairman, The ABBYs Award Governing Council, and Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The ABBYs Award Governing Council added: “In addition to being a significant platform for young creative professionals in the industry to exhibit their ground-breaking work accomplished throughout the year, the ABBY Awards have consistently been the most anticipated event at Goafest. We look forward to seeing outstanding creative work being recognized and appreciated at ABBYs this year.”

     

    The Abby Awards will be a part of the Goafest 2023 and will mark the fourteenth Abby Awards at Goafest.