MxMIndia

Category: ADVERTISING

  • He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB

    Dentsu Creative appoints Sudhir Das as ECD

    By Our Staff

     

    Sudhir Das
    Sudhir Das

    Dentsu Creative India has announced the appointment of Sudhir Das as Executive Creative Director (ECD). He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB.

     

    In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office. Prior to this, he was with Leo Burnett as Associate Executive Creative Director (AECD).

     

    Arjuna Gaur
    Arjuna Gaur

    Speaking on the appointment, Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

     

    Added Das: “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

     

  • Shashi Sinha inducted into the IAA Hall of Fame

    IAA Leadership Awards presented

    By Our Staff

     

    N Chandrasekaran, Chairman, Tata Sons was honoured as the IAA Business Leader of the Year. When asked about the formula to success, Chandrasekaran said: “Running business in general is like a marathon and running Tata Group Business is like an ultra-marathon. These businesses have a lot of history and legacy so I don’t think there is a magic sauce. If requires a lot of team work, the right people, focus, lot of hard work and some luck. So, all of this plays a part, hardwork plus luck makes the magic sauce. He added that the biggest strength for the Tata group is its ethos and values which is deeply ingrained in the people”.

     

    When asked about tips and advice on time management to be more efficient by actor Ranveer Singh, Chandrasekaran said his mantra is ‘tension nahi leneka, gran nahi deneka’. We got to see a lighter side of Chandrasekaran during the discussion.

     

     

     

    Actor Ranveer Singh received the IAA Brand Endorser of the Year. Ranveer as we all know is powerhouse of energy and he made all smile with this eloquent talk.

     

     

    The IAA Force for Good was received by Sonu Sood, an individual who has gone beyond and helped those in need across the country particularly during the pandemic.

     

     

    Said Megha Tata President, IAA India: “When we talk about the year that was, it was such a silver lining to the dark clouds, that we all witnessed in 2020. A year of facing challenges though, these ones maybe a little more complex than before. Last year has also been a year of recovery for business and while the market is slowly coming around, it is these leaders who have led people and organisations towards growth and success. So this evening is dedicated to all you leaders who have gone beyond the pressure of time and opportunity lost during the pandemic and have shown great resilience and adaptability to the new way of doing business.”

     

     

    Added Nandini Dias, Co- Chair- IAA Leadership Awards: ‘Across the 15 categories that will be awarded today, we assessed over 200 companies. a shortlist of 10 companies per category were picked out. Besides considering aspects like change in growth, advertising to sales ratio, market share, profitability etc. This year our jurors also started considering the ESG rating. Unlike any other award, IAA doesn’t share any entry fee for the participation, they aren’t even aware that a body is doing such meticulous study, which makes the award way more prestigious.’

     

     

    IAA India inducted Shashi Sinha into the IAA Hall of Fame. Sinha mentioned Dr V Kurein’s role as a mentor in his advertising career. He also added that “when Anil Kapoor joined the organisation he changed the face of the organisation we worked for, he taught me everything, gave me courage of conviction but more importantly the concept of ‘biradri’, that you must do work for your organisation but also for your ecosystem.

     

     

    The IAA Leadership Awards felicitated Avinash Pandey with the IAA Media Person of the Year award. The IAA Media Game Changer of the Year award was presented to Punit Goenka; IAA Media Agency Leader of the Year to Tanmay Mohanty; IAA Creative Agency Leader of the Year to P G Aditiya and IAA TV Anchor of the Year to Zakka Jacob amongst others.

     

     

    List of Winners

     

     

  • The launch was planned with Mindshare and WPP's agenda on "marrying creativity and tech"

    Mindshare conceptualises Volvoverse launch

    By Our Staff

     

    Mindshare India has conceptualised and enabled a electric vehicle (EV) launch in the Metaverse, for Volvo Cars called Volvoverse. This is the first-of-its-kind collaboration on Metaverse across WPP India agencies. Mindshare collaborated with other WPP agencies including Hogarth, Yonder, Grey, and Genesis BCW to deliver Volvoverse.

     

    Said Amin Lakhani, CEO – Mindshare South Asia: “We at Mindshare strive to provide our clients with tech-enabled, creative branding solutions. The concept behind launching the XC40 Recharge in the Metaverse was to launch the EV in a sustainable ecosystem following the vision of Volvo. The Metaverse is evolving the Internet by bringing people closer. Using virtual worlds, we are looking to reach out to maximum audiences. We are excited to do the first-ever EV launch in the Metaverse with a campaign that appeals to our audience in an exciting new environment which is the first of its kind.”

     

    Added Jyoti Malhotra, MD – Volvo Car India: “Volvo has always been on the forefront of innovation and technology and we as a company are also globally known for our commitment to sustainability. The launch of the XC40 Recharge on the metaverse platform is a pioneering moment leveraging digital technology in the marketing sphere. The metaverse launch also contributes to our sustainability mission as it leaves a negligible carbon footprint as compared to conventional launches.”

     

    Said Gopikaa Davar, CEO – Hogarth India: “Hogarth is committed to reach Net Zero by 2030, and we are excited to partner with Mindshare & Volvo on a project, which brings together both our focus areas of sustainable production and the metaverse. Launching an electric vehicle in the virtual world is only befitting as a conscious alternative to a physical event where an average conference attendee would have produced around 170kgs of CO2 emission in a one-day event.* This is a great example where weall are reducing and mitigating the environmental impact by using virtual studios and green screen shoots as a driving force, removing the need for location shoots and events (reduces carbon footprint) and maximising the utilisation of the content we capture.”

     

  • The division will be spearheaded by Aastha Beecham

    Puretech launches branded content vertical

    By Our Staff

     

    Puretech Digital, the full-service digital agency, has announced the launch of its new branded content vertical RevUp. The new vertical will offer custom solutions that empower brands to build and sustain audiences over prolonged periods of time.

     

    The vertical will be headed by Aastha Beecham who has been associated with the agency since 2021. Speaking of the new vertical Prashant Deorah, CEO, Puretech Digital said “We are thrilled to announce the initiation of RevUp that will look after the branded content associations of Puretech Digital. With RevUp, we aim to showcase the creative expertise that Puretech Digital holds along with our stronghold in the performance marketing domain. The team is all set to exhibit outstanding projects and works in the creative content space while empowering brands to scale their audience connect.”

     

    The vertical has worked with leading brands like Calvin Klein eyewear, Vijay Sales, HT Media, Times Group, Bank of Baroda, HDFC Bank, Mirae Asset, and Pinc Insurance to name a few.

     

  • The account will be serviced from the agency's Gurugram office

    Dentsu X wins integrated mandate for Tata 1mg

    By Our Staff

     

    Dentsu X, the media agency from Dentsu India, has won the media mandate for Tata 1mg – India’s largest digital healthcare platform. The account will be serviced from the agency’s Gurugram office.

     

    As per the mandate, Dentsu X will oversee the brand’s planning and buying duties for traditional as well as digital media.

     

    Roopam Garg
    Roopam Garg

    Commenting on the win, Roopam Garg, Chief Executive Officer, Dentsu X India said, “We are delighted to get the opportunity to work with a future focussed and trusted brand like Tata 1mg. At Dentsu X, we answer ‘Why beyond What’, led by our people, data and tech. We look forward to helping the brand with solutions based on the same.”

     

    Added Gaurav Agarwal, Co-Founder, Tata 1mg: “We are excited to work with dentsu X. Through their data-driven methodology, they have already established themselves as an integrated media firm and among the best in their industry. We look forward to collaborating with them on cutting-edge media innovations and opportunities.”

     

  • To be responsible for media, creative and digital business

    Publicis Media picks up PepsiCo India mandate

    By Our Staff

     

    Publicis Groupe India has won FMCG major, PepsiCo India’s media mandate. The account was bagged post a multi-agency pitch process.

     

    With this development, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe.

     

    Commenting on this development George Kovoor, Senior Vice-President, PepsiCo India, said, “Publicis Media was selected after a very thorough and competitive pitch process.  Their expertise in areas such as media, data, digital, analytics, content, commerce, and ability to orchestrate and leverage diverse capabilities for seamless brand experiences led to them to be our partner of choice. We are confident that this new partnership, and their technological excellence will help us reach our consumers in an engaging and impactful manner.”

     

    Added Tanmay Mohanty, CEO, Media Services, Publicis Groupe India: “We are proud and elated at having been chosen as PepsiCo India’s media agency partner. Through data driven decision-making, new insights and ideas on the category, our teams were able to demonstrate how PepsiCo India could grow its portfolio brands further and leverage the power of integrated communications. PepsiCo India has iconic brands, and we look forward to bringing in media excellence and innovation for them and generating the right business outcomes.”

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Publicis Groupe looks forward to working with PepsiCo India, channelising our full spectrum of media, creative and digital capabilities and driving stronger consumer connects and powerful communications for its brands. We look forward to harnessing and mobilising the best talent, resources, proprietary tools and capabilities from across the Groupe and helping PepsiCo India accelerate and devise consumer strategy.”

     

  • Will be incharge of response management of the brand

    WATConsult bags ORM for OLX Autos

    By Our Staff

     

    WatConsult, the digital agency from Dentsu Creative India, has bagged the Online Reputation Management and Social Listening mandate for digital automotive solutions provider, Olx Autos. The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office.

     

    Said Siddharth Agrawal, Country Head, Marketing, Olx Autos: “We are excited to have WatConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”

     

    Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group added: “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills; and we are very much looking forward to assisting them on this journey.”

     

    Said Sahil Shah, Managing Partner, WatConsult said: “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our own go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”

     

  • Responsibilities includes both offline and digital media duties of the children's food brand

    Havas Media bags Slurrp Farm mandate

    By Our Staff

     

    Havas Media Group India has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm. The mandate includes both offline and digital media duties; and will be handled out of the agency’s Gurgaon office.

     

    Said Shauravi Malik, Co-founder, Wholsum Foods Pvt Ltd (Slurrp Farm): “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us – the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”

     

    Added Mohit Joshi, CEO, Havas Media Group India: “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, diabetes among children, healthy food and nutrition-based diet have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.’’

     

  • To drive two key agendas at a national level

    Ogilvy promotes ‘Guns’ to Deputy CSO

    By Our Staff

     

    Ganapathy Balagopalan
    Ganapathy Balagopalan

    Ogilvy India has announced the promotion of Ganapathy Balagopalan to Deputy Chief Strategy Officer, Ogilvy India.  In his new role, Balagopalan (aka ‘Guns’) will partner some of Ogilvy India’s key clients. Ganapathy will drive two key agendas at a national level.  He will be the national Effectiveness Leader and will help teams across markets on this front. He will also champion the digital strategy aspect of brands in Ogilvy India and partner account management and creative leaders to drive the digital excellence agenda.

     

    Said Prem Narayan, Chief Strategy Officer, Ogilvy India: “’Ask Ganapathy’ is a catch phrase in Ogilvy, if there is anything you need to know about Cadbury/Mondelez.  Guns has been the account planning custodian for some of Ogilvy India’s dearest brands – Cadbury/Mondelez, Pidilite, Bajaj and ITC. There has been a Ganapathy touch to many great campaigns on these brands over the years.”

     

    Added VR Rajesh, Group President, Ogilvy India: “There is no one better to partner Prem in the national role than Ganpathy. After building a robust planning structure for the Mumbai office and being responsible for some iconic work across our key clients, Guns will now drive the new-age transformation agenda for Ogilvy planning.”

     

    Said Balagopalan: “At Ogilvy, we have insanely talented people with diverse skills, utterly devoted to creating world-class work that helps our clients succeed in a VUCA world.  I look forward to partnering with all my colleagues to ensure Ogilvy continues to lead the way.”

     

  • While Govind Agarwal has joined as Vice President – Account Management, Sulagna Chanda has been appointed Associate Vice President – Strategic Planning, and Neha Gupta has joined as Associate Vice President – Client Servicing

    Havas announces three senior appointments

    By Our Staff

     

    Havas Worldwide India, the creative arm of Havas Group India has announced three key appointments.  Govind Agarwal has joined as Vice President – Account Management. Meanwhile, Sulagna Chanda has been appointed as Associate Vice President – Strategic Planning, and Neha Gupta has joined as Associate Vice President – Client Servicing. Both Chanda and Gupta will work out of Havas Worldwide Delhi.

     

    Commenting on the appointments, Manas Lahiri, Managing Director, Havas Worldwide India, said: “Over the last two years, we have garnered exponential growth through valuable partnerships and added several marquee brands to our ever-expanding portfolio of traditional as well as new-age clients. We make a meaningful difference to the brands that we associate with through engaging storytelling, strategic expertise, and unique offerings. In our constant endeavour and commitment to make a meaningful difference, we continue to invest in strengthening our teams. With Govind, Sulagna and Neha on board, I’m confident we will further scale up our strategic planning capabilities and client relationships.”

     

  • Will be in charge of developing and strengthening brand's digital presence

    Team Pumpkin bags Stovekraft mandate

    By Our Staff

     

    Team Pumpkin has won the digital mandate and print ads for Bengaluru-based kitchen appliances house of brands, Stovekraft. The agency will be in charge of developing and strengthening the brand’s digital presence by creating innovative social communication strategies through cutting-edge innovation, ideation, execution, and promotion.

     

    Speaking on the collaboration, Swati Nathani, Co-founder of Team Pumpkin, said: “We are thrilled to have secured the digital and creative mandate for Stovekraft, India’s leading kitchen appliance brand, established on pioneering energy and innovative culture. It aligns perfectly with our goals and philosophy, making us a perfect match. As a leading agency in crafting and delivering digital innovations and solutions, our unique, cutting-edge digital offering based on brand vision will expand the brand love onto new-age digital platforms and generate significant customer experiences.”

     

    Sharing his thoughts on the creative partnership, Rajendra Gandhi, Managing Director of Stovekraft added: “As one of the pioneering companies in kitchen appliances, our constant endeavour is to provide the best range of products catering to the needs of every homemaker in the country. Stovekraft has experienced unprecedented growth in recent years, and we look forward to expanding our business more. Hence, digital has become an important aspect of expanding our business. It is impressive what Team Pumpkin has in mind for our brand. We are confident that Team Pumpkin’s expertise and nuanced understanding of digital media will help us achieve our vision.”

     

  • Before this, he worked with Wunderman Thompson for over five years

    FCB India appoints Udayan Chakravarty as ECD

    By Our Staff

     

    FCB India has appointed Udayan Chakravarty as its new Executive Creative Director. In his role, Chakravarty will be reporting to Surjo Dutt, Chief Creative Officer, FCB India.

     

    Udayan Chakravarty
    Udayan Chakravarty

    Chakravarty started his career with FCB in 2005 as a Trainee Writer. Since then, he has worked with Ogilvy & Mather, Dentsu, JWT and Wieden & Kennedy on brands such as  Pepsi, Lay’s, Doritos, Sting, Mountain Dew, Dunkin’ Donuts, KFC and IndiGo, to name a few. Before this appointment, he worked with Wunderman Thompson for over five years.

     

    Swati Bhattacharya
    Swati Bhattacharya

    Said Swati Bhattacharya, Creative Chairperson, FCB India: “Udayan has a very special gaze, and having him on our team means our work will get shinier.”

     

    Surjo Dutt
    Surjo Dutt

    Added Surjo Dutt, Chief Creative Officer, FCB India: “Udayan’s incandescent talent coupled with years of experience on global and Indian brands makes him an ideal creative leader for us.  I absolutely have no doubt that Udayan will make magic in the market for all his clients at FCB India. We welcome him aboard and wish him all the best.”