MxMIndia

Category: ADVERTISING

  • Awards have an increased focus on digital, experiential marketing and topical advertising

    Kyoorius announces jury for creative awards

    By A Correspondent

     

    The sixth annual Kyoorius Creative Awards has announced its jury chairpersons. These are: Agnello Dias (Chairman & Co-Founder, Dentsu Taproot & Creative Chairman, Dentsu Aegis Network India), Amer Jaleel (CCO & Chairman, MullenLowe Lintas Group), Anita Nayyar (CEO – India & SE Asia, Havas Media Group) and Valerie Madon (Chairwoman – Singapore & CCO, Havas Group SE Asia).

     

    Other jurors include Ajay Gahlaut (CCO, Publicis Worldwide India), Ajit Mohan (VP & MD – India, Facebook), Anusha Shetty (CEO, Autumn Worldwide), Arun Iyer (Founding Partner, Spring Marketing Group), Carlton D’Silva (CEO & CCO, Hungama Digital Services), Deepa Geethakrishnan (NCD – HUL, Lowe Lintas), Farrokh Madon (Chief Creative Partner, Walter Thompson Singapore), Joji Jacob (Co-Founder & Creative Partner, BLK J Singapore), Josy Paul (Chairman, BBDO India), Kainaz Karmakar (Group Creative Director, Ogilvy India), Marco Versolato (CCO, Wunderman Thompson Singapore), Partho Dasgupta (CEO, BARC India), RajDeepak Das (CCO – South Asia, Leo Burnett), Rochelle Chhaya (COO, OMD APAC), Rohit Raj (Co-Founder & CCO, The Glitch), Rodger Beekman (Chief Experience Officer, PwC), Satbir Singh (Founder & CCO, Thinkstr), Senthil Kumar (CCO, Wunderman Thompson India), Siddharth Banerjee (Director – Global Sales Organisation, Facebook India), Sidharth Rao (CEO & Co-Founder, Dentsu Webchutney), Sonal Dabral (CCO – SE Asia & Vice-Chairman, Ogilvy India), and Swati Bhattacharya (CCO, FCBUlka). More jurors will be added and announced soon, notes a communique.

     

    The 2019 Kyoorius Creative Awards invites entries from across India under the Kyoorius Advertising Awards, the Kyoorius Media Awards and the Kyoorius Digital Awards. Submissions for all entries close on May 3, 2019.

     

    Said Rajesh Kejriwal, Founder and CEO, Kyoorius: “The Kyoorius Creative Awards is the advertising industry’s most representative competition, attracting over 3,000 entries every year.  Our intent has always been to discover and unearth agencies, marketers, or creators, who set new benchmarks in creativity, with a special attention to cultural context.”  The awards are being conducted in ‘coordination’ with The One Club For Creativity (organisers of The One Show awards)

     

    This year, Kyoorius has introduced new disciplines including Experiential Marketing, Topical Advertising, Digital Video and Audio, Digital Video and Audio Craft, and Creative Use Of Data, while fine-tuning the existing advertising, media and digital categories.  Entrants can submit work by visiting http://awards.kyoorius.com.

     

    Judging will be held in Mumbai from May 16 to 18 May. The Kyoorius Creative Awards will be presented on Saturday, June 1, 2019 in Mumbai.

     

     

  • Poojari will spearhead the networks tech vision and strategy, framework and infrastructure to deliver on clients requirements

    Publicis Media appoints Roopesh Pujari as Head Of Technology

    By A Correspondent

     

    Publicis Media India has roped in technology expert Roopesh Pujari as Head of Technology.

     

    Anupriya Acharya

    Said Anupriya Acharya, Chief Executive – Publicis Media India, on the appointment: “As digital spaces shape more and more of the touch points of a consumer journey, marketing has been transformed into a technology-driven sector! Increasingly we find that our clients require tech-led marketing solutions and internally too, a large part of our success on data-led insighting, real time execution and superior ROI returns depend on a strong tech foundation. We are delighted to welcome Roopesh on board who will spearhead our tech vision and strategy, framework and infrastructure to deliver on clients requirements that span across machine learning, platforms, automation and artificial intelligence.”

     

    Roopesh Pujari

    Added Pujari: “I am thrilled at the opportunity. This is an exciting time to be entering the media and advertising space! Its set to leapfrog on the back of new marketing and advertising technologies and advanced marketing and media models. I was particularly impressed by Publicis Media’s clarity of vision and the ambition for this role and I look forward to working closely with the leadership team at PM and contribute to the Publicis Media’s success story.”

     

     

  • The ninth edition of the IAA India awards celebrating sustainability in advertising was held last Thursday

    Wunderman Thompson, Yes Bank & Mathrubhumi win big at Olive Crown Awards

     

    By A Correspondent

     

    Nine years ago, the India chapter of the International Advertising Association instituted the Olive Crown Awards for awarding created in sustainability and saving the environment as a whole.

    It was held as part of the Goafest 2011 edition, but went its independent way the following year. And hasn’t looked back ever since.

    The IAA India chapter has ensured that it raises the bar every year in the organising of the event. From Radio Club to St Regis to a very elegantly done venue at the ITC Grand Central last Thursday, the Olive Crown Awards is now part of the A&M calendar of events held every year.

    From sub-hundred-odd entries in the days of yore to some 230 this year speaks a lot about how much the industry respects the awards. The entries were vying for metals across 14 categories.

    Wunderman Thompson (eka J Walter Thompson) and The Social Street bagged four golds, with the former winning the Gold in Campaign of the Year, and the latter, the Silver.

    Yes Bank was awarded the ‘Green Brand of the year’ for its Yes Bank Natural Capital Awards and Conservation as the Mathrubhumi group was awarded the coveted ‘Corporate Social Crusader of the Year’ award for its various social initiatives.

    Here’s the list of winners of the 9th Olive Crown Awards:

  • IAA has collaborated with Lowe Lintas to showcase this youth celebration

    IAA asks young to vote via #MeraPehlaVote

    By A Correspondent

     

    In a bid to encourage first-time voters to vote, the India chapter of the International Advertising Association (IAA) has launched a digital campaign named #MeraPehlaVote aka #MyFirstVote. IAA collaborated with Lowe Lintas on the creative.

     

    Said Ramesh Narayan, Immediate Past President, IAA India Chapter: “India has more than 50% of its population below the age of 25 years. The youth of India will play a significant role in the success of making our country an economic and global superpower. Encouraging them to be part of the greatest festival of democracy was our goal at the onset. #MeraPehlaVote nicely brings this proposition to the forefront and we hope that it will act as a celebrating tool and get our youngsters to the pooling booth.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “There are more than 8 crore first-timer voters this election. That’s a formidable force and they must go out and vote in order to be heard. We thought, at a young age like that, you experience and celebrate many firsts of life – first drive, first love, first job, etc. What then should stop you from celebrating your first vote? #MeraPehlaVote is a campaign that not only urges people to cast their first vote but also to celebrate it.”

     

     

  • Panel includes Dave Trott, Piyush Pandey, R Balki, Rama Bijapurkar and Swati Bhattacharya

    2019 edition of Star Re.Imagine Awards announced

    By A Correspondent

     

    Star India has announced the second edition of the Star Re.Imagine Awards for the best advertising on its television network and Hotstar during IPL2019.

     

    The jury list is impressive: Dave Trott, who has won the D&AD President’s Award, London for Lifetime Achievement in Advertising; R Balki, film-maker, Rama Bijapurkar,  market strategy expert; Swati Bhattacharya – CCO, FCB India and Piyush Pandey, Ogilvy Worldwide creative boss.

     

    Speaking on the announcement, Gautam Thakar, CEO, Star Sports said: “Sports is a great unifier and VIVO IPL’s massive reach and engagement provide the perfect platform for every brand to reach their audience. We are excited to announce the 2nd edition of the Star Re.Imagine Awards to celebrate the creativity of the top marketers in the country.  We have an additional award category this year and have witnessed some amazing storytelling from brands so far. I am excited to welcome our world class jury and look forward to the results.”

     

     

  • A GroupM publication by Rob Norman and Brian Wieser, offers perspectives on foundational technologies and issues that are most likely to impact consumer adoption of products and services

    2020 & Beyond

     

    GroupM’s newest publication, Opportunity and Hazard: 2020 and Beyond, authored by Rob Norman and Brian Wieser, offers perspectives on foundational technologies and issues we believe are most likely to impact consumer adoption of products and services: bandwidth, increasing machine ‘intelligence,’ application of identity, and what comes after the most successful consumer product in history – the smartphone. GroupM’s analysis considers the context of privacy, brand safety and the impact of “direct brands.”  The new publication is available for direct download from GroupM.com (https://www.groupm.com/news/groupm-opportunity-hazard-2020-and-beyond).

     

    Here’s the end-note that that Rob Norman and Brian Wiser write: “It’s a cliché to say that the only constant is change, but we see no deceleration in high-impact, technologically driven advances.

     

    The next decade will be dominated by advances in AI and the next wave of commercial and social disruption. In every sector the innovation cycle will speed up, and in all fields there will be greater scrutiny of the possibility of social harm — and hopefully an equal focus on social good.

     

    More narrowly, in advertising, scrutiny of business models that depend on the monetization of data signals will increase, as will the penalties associated with enabling bad actors. The rewards for actions that make advertising more valuable will be significant. In the media world, existing trends will accelerate. Over-the-top delivery and consumption of video will grow, along with increased bandwidth at reducing prices. Clear winners and losers will emerge in the battle for paying subscribers. Per-user revenue strategies will vary from the flat world of Netflix to locating the 5 percent of all users responsible for 80 percent of revenue for many digital publishers.

     

    Content producers will search for the economic balance between vertically integrating monetization and the sale of content to the highest bidders. Social platforms will increasingly seek out mixed monetization models, diversifying from advertising to services and commerce.

     

    The New York Times, with its impressive 2.3 million digital-only subscribers, counts just a little less than 2 percent of its U.S. unique visitors as digital subscribers. That’s out of its approximate 100 million U.S. unique visitors, as recently measured by Comscore. (piano.io) The role of data will continue to change, and for advertisers firstparty data will be of the greatest value for understanding customers. They will use it to create audiences that will be found inside the walled gardens of the platforms, and that match with the context of publishers and the data they have on user behavior.

     

    Matching privacy and relevance will be of great importance and value. In advertising, the “interruptive” model will persist, but delivery will be increasingly programmatic and addressable. Decisioning will be both automated and autonomous. Over time, the pursuit of mass reach via broadcast means will give way to in-target reach assembled one person, one household or one device at a time. Coupled with enough creativity and variation in messaging to address the varying needs and wants of the many customer cohorts of each and every brand, advertising has the opportunity to maximize efficiency, effectiveness and relevance.

     

    In other words, advertising will become more valuable. “

     

     

  • Dighe will look after the agency’s Madison Media Ultra unit which handles the prestigious Godrej and Marico accounts. In addition, he will be Head of Investments for Madison Media Group

    Amol Dighe joins Madison Media as CEO, Madison Media Ultra and Head Investments

    By A Correspondent

     

    Amol Dighe

    Madison Media has announced the appointment of Amol Dighe as Chief Executive Officer, Madison Media Ultra and Head Investments based in Mumbai. Dighe will look after the agency’s Madison Media Ultra unit which handles the prestigious Godrej and Marico accounts. In addition, he will be Head of Investments for Madison Media Group.

     

    Dighe’s last stint was in the area of content development and celebrity management with CA Media.

     

    Vikram Sakhuja

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH on the appointment: “We are delighted to have an experienced professional like Amol join our Madison Media Leadership team and am confident that with his width of experience, Amol is going to contribute significantly to our key clients and to Madison.”

     

    And this is what Dighe had to say: “I am delighted to be a part of this Iconic Media Company, ably led by Industry stalwarts. Its highly motivating to work on clients with such amazing pedigree. Looking forward to doing great work which helps our clients in growing their Brands.”

     

     

  • D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today

    What Influences Creativity

     

    By A Correspondent

     

    D&AD has released its annual Industry Report exploring key trends that are shaping the creative industries. The full report can be viewed from the D&AD website: https://www.dandad.org/insight-report

    Researched using 2018 D&AD award-winning work, the report identifies changes and patterns in consumer behaviour, brand and businesses’ responses, and the role of technology as an influencing force and enabling tool for advertisers, communicators and creatives.

    Within the 2019 report, the key trends fall under three themes:

    1. What it means to be human

    2. The impact of increasingly fractured societies

    3. How technology is changing the way we access and share information

    Trends emerging from these themes include how brands and businesses are increasingly participating in mindfulness and mental health, the differing ways advertisers are responding to political, social and environmental issues, and the role of human creativity in leveraging technology as a platform and tool to create ideas that reach and engage audiences with impactful, creative communication.

     

    The trends conclude with opportunity takeaways designed to act as guiding principles and thought starters for people to apply to their own work.

     

    Said Dave Birss, creative consultant and author of the D&AD Insights Report: “Our research identifies the movements and forces that are having the biggest influence on current creative work. It’s not about showing the bandwagons and hip design trends that are sweeping the industry. Instead, it’s looking at what’s happening in the wider environment and showing how these developments are creating opportunities for impactful work. The report showcases great examples of this and talks about the opportunities that are still relatively untapped. As always, changes, threats and new developments in technology offer a world of creative opportunities for those willing to put in the work. We hope that the report inspires creatives to respond to the world around them in imaginative ways to offer powerful solutions that enhance people’s lives in 2019 and beyond.”

     

    Added Paul Drake, Foundation Director at D&AD: “D&AD Pencil-winning work is intrinsically linked to politics, society, and culture, and it is this work on which our benchmark for creative excellence is built. Seismic shifts in how people perceive and express themselves, access and share information, and participate in political and social issues are having a noticeable effect on the creative industries. Not only does the work provide valuable insights into how brands, businesses and consumers are responding, it also informs and shapes the programmes, initiatives, and, ultimately, D&AD’s role as an education provider for the creative community.”

    Based on the analysis of over 25,000 pieces of creative work submitted to the 2018 D&AD Awards, the report will be updated again following the 2019 Awards and released alongside the next edition D&AD Annual in September. The D&AD Awards Ceremony will take place on the final day of the three-day D&AD Festival, which returns 21 – 23 May 2019 at The Old Truman Brewery, London. An exhibition of shortlisted and Pencil-winning work will be on display during the Festival.

     

    Here are some excerpts from the report:

    Each year the D&AD Awards gathers over 250 world-leading designers, advertising minds and skilled creatives to cast their eye over 25,000 pieces of work submitted from around the world. But the result of it all isn’t just Yellow Pencils. D&AD captures the discussion, debate and views of these 250 creative minds, and look at what it means for you and the work you produce.

     

    Out of this emerged three themes that provide an influential backdrop to the work produced. They reveal how the most powerful work taps into the needs, desires, frustrations and aspirations of society, and fulfils the basic needs of humans across the world.

     

    We also see the creative opportunities within each one constantly evolving. These are shaped by the political, societal and cultural experiences of humans, and how creatives are responding to them.

     

    This report is not a crystal ball in to the future. Instead it is about identifying key themes that have influenced creative excellence, the impact trends are having on our industry and the powerful opportunities that these themes present for you.

     

    What is Human?

    Defining and normalising what makes us ‘us’. From our exercise and eating habits, to our minds, bodies and souls, we are constantly being shaped by global trends and cultural factors. In recent years, creative work has challenged what it means to be human. We wrote about this last year in our ‘Redefining Humanity’ section. As we augment our brains and bodies with technology, improve our performance and tackle inequality, we’re gradually becoming super-human. The work this year takes another tack. This time we’re focusing on our drive to be the best version of ourselves. We’re looking at creative solutions that reflect a more honest conversation.

     

    Fractured Society

    The world is still in a state of flux.We have political tension, economic disruption and social unrest. In the last report we dug deep into this topic. In the wake of Trump, Brex it, Duterte in the Philippines, Maduro in Venezuela, and many more, we saw brands responding with creative work that either picked aside and shouted an opinion, or kept out of the fray.Sadly, in 2019, these social issues don’t appear to be going away any time soon. Instead, the void between society and politics feels like a growing chasm.Brands are continuing to pick sides and creatively push this agenda to the world.But some of them are also offering escapism to ease the tension and returning to brave, bold and humorous work that offers a little relief and some welcome distraction.

     

     

    Access All Areas

    Digital channels are continuing to change the way people access information. The constant introduction of new channels and the continual evolution of the old ones are opening up opportunities that were never before possible. This is particularly felt in the advertising industry, where capturing people’s shrinking attention spans is still the number one aim.This year, the work our judges saw revealed some new and exciting ways of capturing attention with creative uses of technology; most notably the use of highly-crafted AI approaches.

     

  • The report measured the performance of the political leaders on Twitter and mapped their civic engagement

    Dentsu Webchutney’s election report throws up interesting trends on Twitter

    By A Correspondent

     

    Dentsu Webchutney Research Labs has unveiled a report titled ‘The Politics of Twitter’ unveiling the top 50 politicians on Twitter and the engagement strategies used by them to incite Twitter users. Through this research, thousands of original tweets of 50 political leaders were analysed. The report measured the performance of the political leaders on Twitter and mapped their civic engagement.

     

    Basis the report, the Top 5 profiles of politicians include Subramanian Swamy, Prime Minister Narendra Modi, Rahul Gandhi, Smriti Irani and Maharashtra CM, Devendra Fadnavis.

     

    Commenting on the findings, Sidharth Rao, Co-founder and CEO, Dentsu Webchutney said: “Twitter is the most useful online public platform for representing the politics of building a brand for politicians. While Twitter is mandatory for leaders representing the public, other leaders have used it as a means to raise their profile in a new medium altogether.”

     

     

  • IndIAA Awards Tamil to invite nominations; grand finale in Chennai this May

    IAA India Chapter to launch regional awards in Tamil

    By A Correspondent

     

    Punit Goenka

    The International Advertising Association (IAA) has announced the launch of the IndIAA Regional Awards-Tamil, an extension of their popular IndIAA Awards that honor real work that worked in the marketplace.

     

    Said Punit Goenka, President, IAA India Chapter: “After the very successful launch of the Regional Awards in Telegu last year, we have big plans to grow this space. The Tamil Awards are something we are looking forward to, and no effort will be spared to make it aspirational.”

     

    Pradeep Dwivedi

    Added Pradeep Dwivedi, Chairman, IAA Regional Awards Committee: “Nominations will be invited shortly for the creative awards that would be judged by an all-client jury. Mainstream advertising campaigns launched or current between April 1, 2018 and March 31, 2019 are eligible. The campaign should include at least one film. There is no entry fee.”

     

    The first edition of the IndIAA Tamil Awards will be hosted  in Chennai in May 2019.

     

     

  • Praveen was till recently the Senior Executive Director at Kantar IMRB South Asia

    Hansa Research appoints Praveen Nijhara as CEO

    By A Correspondent

     

    Hansa Research has appointed Praveen Nijhara as Chief Executive Officer of the company. Nijhara takes over from Ashok Das who will continue as Senior Advisor of the Group. Nijhara was till recently the Senior Executive Director responsible for the Customer Experience Business for Kantar IMRB South Asia region, which he led for nearly a decade.

     

    Ashok Das

    Commenting on his appointment, Das said: “I am very happy to have found Praveen to succeed me, to lead Hansa Research in its next phase of development and growth. We have in him a true market researcher with energy and passion. Hansa is in an excellent position, and I am sure Praveen will provide the leadership for more innovation and greater engagement with the market.”

     

     

    Sanjay Nijhara

    Accepting his new appointment, Nijhara added: “We have always seen Hansa as a respected and worthy competitor. To have built the scale and resources as this company has done, in the face of competition from leading players, shows the enterprise, agility and competence of the organization. I am looking forward to working closely with Hansa’s great team. I am excited by this new role and I know we can do a lot in this complex Indian market, and overseas as well.”

     

    Said Sekhar Swamy, Group CEO of R K Swamy Hansa: “Ashok has done a great job over the years building Hansa Research into a market leader. As he hands the leadership baton over we are equally confident that Praveen will consolidate Hansa Research and take it to new heights in the industry.”

     

     

  • Located next to partner agencies Leo Burnett India, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide

    Publicis India shifts base to new office in Mumbai

    By A Correspondent

     

    Publicis India has announced its relocation to an all-new office in Mumbai’s iconic commercial landmark in Parel (East). Until last year, the office partly housed the India headquarters of WPP agency, Grey.

     

    Apart from being centrally located, the new space sports an open plan office arrangement with no cabins to facilitate collaboration that will allow room for multiple debates, discussions, and ideation. It includes two floors which seats over 350 employees.

     

    On the new office, Srija Chatterjee, MD, Publicis India said: “We’re all really excited to move into this new space. The aesthetics of the office space truly depicts our culture which is one of collaboration, integration and unrestrictive flow of work. Being right next door to the Leo Burnett, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide teams, also helps us leverage our Power of One capabilities with a more seamless integration and collaboration on work. I would like to thank the team at Dragon Fly, for the amazing job they’ve done on the interiors. We look forward to an even better 2019.”

     

    Commenting on the move, Ajay Gahlaut, MD & CCO, Publicis India added: “New beginnings are always exciting. And as a creative person I firmly believe that environment has a huge impact on one’s state of mind and ability to create. This is a wonderful new office and I’m convinced that it will help us in reinvigorating our creative product. Our colleagues from Leo Burnett, Indigo, Arc, Content Factory and Prodigious are next door and, I believe, also a cheap bar right opposite. There can be no better formula for integration and the Power of One.”

     

    Sharing his views on the relocation, Neeraj Bassi, Managing Partner & CSO, Publicis India said: “Our new office space will be a new marker of the spirit of collaboration and integration that runs across Publicis Groupe. It will bring a new energy to our constant effort to deliver top-of-the-line creative solutions to our esteemed clients. And being in physical proximity to group companies would help deliver the Power of One philosophy in a more seamless manner. Watch out for the roar of the Lions!”