MxMIndia

Category: ADVERTISING

  • Rolls out inaugural global brand campaign

    L&K Saatchi & Saatchi wins global commss mandate of Rotimatic

    By A Correspondent

     

    L&K Saatchi & Saatchi has won the global communications mandate of Rotimatic, the hi-tech and fully-automated flatbread-making robot from a Singapore-based company, Zimplistic. The company has rolled out its first-ever global integrated campaign that seeks to build awareness and relevance of Rotimatic and make it a household name for the Indian diaspora across the world. The campaign has been conceptualized and executed by the Mumbai office of Law & Kenneth Saatchi & Saatchi and is targeted towards global Indians staying across different corners of the world.

     

    Pranoti Nagarkar

    Commenting on the launch, Pranoti Nagarkar – Founder and Co-CEO, Zimplistic said: “Brand Rotimatic has made rapid strides in the last two years. We now have a volume base of over 50,000 happy customers and this felt the perfect time to share our brand message through our first brand campaign. Roti invokes nostalgia among the Indian diaspora and brings families together at the dinner table. Our communication captures that. We’re sure our customers and fans will relate to the core message of fresh healthy garma-garam rotis.”

     

    Anil Nair

    Sharing his views on the brand campaign, Anil Nair, CEO – L&K Saatchi & Saatchi added: “We’re thrilled to team up with Rotimatic on this exciting journey. The words ‘garma garam’ invoke a delicious memory in the minds of Indians across the globe and that’s why it is the centre-piece of the campaign. We are sure this communication will resonate who many Indians staying in different corners of the world and who desire to have healthy homemade and garma-garam rotis.”

     

     

  • The awardees were shortlisted by a panel of three-member jury

    Sambad Corporate Excellence Awards felicitates entrepreneurs  from Odisha

    By A Correspondent

     

    As many as 17 homegrown entrepreneurs and enterprises, who have made their presence felt beyond the state were felicitated at the second edition of Brands of Odisha. Pride of India: Sambad Corporate Excellence Awards.

     

    The awardees were shortlisted by a panel of three-member jury. They were: Neena Dasgupta (CEO and Director, Zirca Digital Solutions Pvt Ltd), Swarup Mohanty (CEO, Mirae Asset Global Investments (I) Pvt Ltd) and Bishwajeet Samal (Head of Marketing, Volkswagen Passenger Cars). Odisha Chief Minister Naveen Patnaik was the Chief Guest.

     

     

    Sabha MP and Sambad Editor Soumya Ranjan Patnaik addressed the gathering. Later, in her opening address, Monica Nayyar Patnaik, MD of Sambad Group, said: “I am overwhelmed to say that we received an unexpected number of entries this year. It was not restricted to Bhubaneswar or Cuttack. Rather, we received nominations from smaller towns of Odisha too. I extend my gratitude to the entrepreneurs for their love and support.”

     

     

  • Joshi is the only Indian jury president at Adfest 2019

    Prasoon Joshi to be jury prez at Adfest 2019

    By A Correspondent

     

    Adfest has announced that Prasoon Joshi, CEO and Chief Creative Officer of McCann Worldgroup India and Chairman of McCann Worldgroup Asia Pacific, will be Jury President at Adfest 2019 for the Audio Lotus and Film Lotus categories. Joshi is the only Indian jury president at Adfest 2019 (to be held in Thailand from March 20 to 23).

     

    Said Joshi: “I’m delighted to be overseeing two of Adfest’s most intriguing categories: Audio, which in the midst of a major revival, and Film, which reflects the richness of local cultures in the Asia Pacific and Middle East regions. ADFEST is one of my favourite shows and a proud advocate of creativity that’s inspired by local insights – it will be an honour to return to Thailand next March.”

     

    Added Jimmy Lam, President of Adfest: “Prasoon completes a truly magnificent line-up of Jury Presidents for Adfest 2019. He played a huge role in putting India on the map creatively by creating defining work for mainstream brands that combines deep local insights with a global understanding. Time and again his work has infiltrated and inspired India’s popular culture. We are humbled that Prasoon is taking time away from his many responsibilities at McCann to join our Jury Presidents at Adfest 2019.”

     

     

  • Vidya Sen picks up APAC role for Ipsos Innovation; Arun Agarwala takes up additional charge of APEC markets of Philippines, Indonesia & Vietnam as IT Head

    Ipsos India allocates regional roles for senior honchos

    By A Correspondent

     

    Ipsos India has announced regional roles for two senior honchos. Vidya Sen, Executive Director, Innovation, Ipsos India, will now, in addition to her responsibilities as the Country Head for the Innovation Service Line, play an expanded role stretching across the entire Asia Pacific (APAC) Region for Ipsos Innovation. And Arun Agarwala, IT Director, Ipsos India will take up duties of some of the key markets in the APEC (Asia Pacific Excluding China) region, of Philippines, Indonesia & Vietnam.

     

    Said Sen: “Ipsos is the world’s number one Product Testing Company. Ipsos Innovation has been engaging with clients in providing counsel and carrying out product tests for innumerable categories and brands across FMCG, Durables, Automotive, Healthcare, Personal Care, Telecom among others, helping clients innovate and reinvent in today’s changing world.”

     

    Added Agarwala: “Ipsos aims to strengthen IT service support and IT management in APEC. My remit is to help the countries further increase local IT performance and service quality, including IT services. Support and execute Global IT infrastructure, IT services projects and ensuring IT as an enabler and business partner.”

     

     

  • Creative Directors Bobby Thomas and Dhanesh MS will report to Krishna Kumar Revanur, VP – South, iProspect India

    iProspect India strengthens creative team with two new hires

    By A Correspondent

     

    iProspect India, the digital performance agency from Dentsu Aegis Network, has roped in Bobby Thomas and Dhanesh MS as Creative Directors. Based out of Bengaluru, both will report to Krishna Kumar Revanur, VP – South, iProspect India.

     

    Commenting on the new appointments, Rubeena Singh, CEO, iProspect India said, “At iProspect, we are focused on building experiences through data and insights, optimised on performance. Dhanesh and Bobby will further drive iProspect’s capabilities of ‘data driven creative’ as we want to give our clients a holistic solution.”

     

  • Prasanth Kumar is COO – S Asia, Tushar Vyas, President Growth & Transformation, S Asia , MAPS is CEO, Mindshare & Amin Lakhani, COO, Mindshare

    On R-Day eve, GroupM rejigs top deck

     

    By A Correspondent

     

    Okay, the Republic Day reference was just for effect. It’s just a coincidence. Also, the news has been doing the rounds for a bit.

     

    After announcing a new CEO in Sameer ‘Sam’ Singh last year, GroupM South Asia has announced a significant restructuring in its leadership. Effective immediately, Prasanth Kumar (PK) is named Chief Operating Officer, South Asia, and Tushar Vyas is named President Growth and Transformation, South Asia. Both are new roles in the organisation, notes a commuique.

     

    Meanwhile, Parthasarathy Mandayam (Maps) is named Mindshare’s CEO for South Asia and Amin Lakhani is named Mindshare’s Chief Operating Officer in South Asia.

     

    Now here’s what the communique adds:

     

    As Chief Operating Officer, PK will be responsible for operational excellence, i.e. ensuring client expectations are reliably met by continuously improving processes ensuring clients are successful today. He will guide and lead the teams across OpCos, Trading and Specialised Units to execute the same more consistently and reliably to drive client delight while fortifying partnerships.

     

    Most recently as Mindshare’s CEO, PK oversaw Mindshare’s rapid expansion in the market, bringing it to a market-leading position and winning numerous global awards. During his tenure, he developed a record for the most number of new business wins by a single market and created a tradition of external accolades, including a Glass Lion at Cannes, a Grand Prix at WARC and an average of over 250 external awards per year. Mindshare India was also recognized globally as #2 in the Gunn report. Prior to Mindshare, he led the GroupM Central Trading Group across South Asia and championed exciting partnerships in digital and traditional media.

     

    Tushar Vyas will take over the role of President Growth and Transformation. In his new role, Tushar will drive digital transformation and focus on building GroupM wide capability focusing on Digital, Data, Analytics, and Content, and working across GroupM to ensure our clients are ahead of the curve for tomorrow.

     

    Before taking over his current role of the Chief Strategy Officer at GroupM, Tushar launched the Digital Media Agency business unit (Interaction) for GroupM India and built a 600+ member team by expanding services in areas like content, search, programmatic buying, mobile, digital activation, social insight and digital analytics. Today, GroupM’s digital media practice is the largest digital media solution provider with more than 500+ active clients. Under his leadership, the digital practice was a regular at all the major digital and media awards. He was also part of SureWaves start-up team focused on Media technology.

     

    Speaking on the new appointments, Sam Singh, CEO, GroupM South Asia said: “PK and Tushar are passionate leaders with high integrity and proven ability to envision and deliver successful outcomes in a challenging environment. As we become a more data-centric organization, there is a need to drive transformation and build future capabilities with a focus on Digital, Data, Analytics, and Content. We must work across GroupM to drive organizational transformation and operational excellence. The new team structure is another step in this direction.”

     

    He added, “I am also sad to announce that Lakshmi Narasimhan, our Chief Growth Officer for GroupM South Asia, has decided to step down from his current role effective January 31, 2019, to pursue personal interests. I thank him for his contributions over the years and wish him all the best. We will miss him as we continue to build upon his hard work and passion. Lakshmi was instrumental in building our strong trading community with solid practices”.

     

    Parthasarathy Mandayam (Maps) will take over the role of Chief Executive Officer(CEO) of Mindshare, South Asia effective February 1, 2019. Maps takes on the role from PK, who will be moving to his new role within GroupM.

     

    Maps has spent 10+ years with Mindshare in various leadership roles – Data, Insights, Analytics, Strategy, Client Leadership and Business Unit leadership. He will report into Sam Singh, CEO GroupM, South Asia, Prasanth Kumar – COO – GroupM South Asia and Amrita Randhawa, CEO Mindshare Asia Pacific.

     

    Going forward, Amin Lakhani will take on the role of Chief Operating Officer (COO) for Mindshare South Asia.

     

    Lakhani has over 20 years’ experience in various roles in Mindshare and GroupM and is currently leading Client leadership at Mindshare. He will continue to be based out of Mumbai.

     

    Talking on the latest developments, Prasanth Kumar, the new GroupM COO, said: “Our industry is an ever-mutating one, so we have to also continue to evolve and adapt. With Maps and Amin now at the helm of Mindshare, we have leaders with a proven track record of consistently achieving clients’ business goals. They will continue cultivating client relationships at the highest level and delivering great results.”

     

    With investment in data, technology, and diverse talent, GroupM aims to shape the future and transform business challenges into opportunities for clients.

     

     

  • It showcases Godrej’s contribution to safety and security for people in the country

    Godrej promotes safety its own way with #AllSafeHere

    By A Correspondent

     

    To mark Republic Day, Godrej launched its campaign, ‘All Safe Here, featuring a video highlighting Godrej’s contribution to safety and security for people in the country.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “Godrej’s journey is intertwined with that of our country and we feel passionately about keeping India and our citizens safe. From Goodnight mosquito repellents to critical parts of Brahmos missiles, Godrej has contributed towards providing the nation with products and services that instil a feeling of protection in our consumers. On this Republic day, we reaffirm our commitment towards the nation and will continue innovating and creating products in line with this nation building philosophy.”

     

    Sharing his thoughts on the film, Anil Verma, Executive Director & President, Godrej & Boyce Mfg. Co. Ltd., added: “At Godrej & Boyce, our mission has always been about enriching the quality of life every day, everywhere and a key element of this is that people feel safe and secure. It is a matter of pride to see so many of our businesses contributing to the wellbeing of Indians in so many different ways; we are truly privileged and blessed to be able to serve our country and our countrymen. On this Republic Day, we would like to renew our commitment to making all residents of India feel safer and, hence, more free than ever before.”

     

    Said Anu Joseph, Chief Creative Officer, Creativeland Asia:“Putting together Godrej’s list of contributions to the nation and how the company touches and safeguards so many million lives every day, is both an enriching and a humbling experience. It’s also poetic in a certain sense. The effort was to say the story in a simple and yet evocative way. That’s what we’ve done.”

     

     

  • According to sources, an announcement on this has been made internally and the media will be informed in a few days

    Exclusive: Nirvik Singh to be Worldwide COO, Grey Group

    By A Correspondent

    Nirvik Singh

    India is indeed shining on the global advertising industry map. Senior advertising and marketing services professional Nirvik Singh is said to be taking charge as Worldwide Chief Operating Officer of the WPP-owned Grey Group. Singh has served as Chairman & CEO of Grey Group Asia Pacific since 2009. In December 2016, Singh was promoted and given the additional responsibility as Chairman & CEO Middle East and Africa, in addition to his current role of Chairman & CEO Asia Pacific.

    He is also Non-Executive Chairman of Raymond Apparel and on the Board of retail gian Shoppers Stop.

    According to sources, an announcement on this has been made internally and the media will be informed in a few days.

     

     

  • WARC reveals insights from the 2018 IPA Effectiveness Awards which attracted 70 entries

    Insights from Effectiveness

     

     

    By A Correspondent

     

    WARC has released an insights report examining current effective marketing trends following an analysis of the winning campaigns from the 2018 IPA Effectiveness Awards, an international competition rewarding campaigns that demonstrate payback on marketing spend.

    Said Lucy Aitken, Managing Editor, Case Studies, WARC: “WARC’s IPA insights report analyses the metadata of the winning entries to establish themes and trends to improve the understanding around what typifies effective advertising. A more sophisticated understanding of emotion-led ad campaigns, the flexibility of TV, distinctive assets to achieve cut through and the power of influence were four clear themes to emerge from the 2018 IPA Effectiveness winners.”

    Added Neil Waller, Co-Founder, Whalar: “The effective influencer campaigns are not just using influencers as an audience rental opportunity that’s been bolted onto a campaign with a little bit of leftover budget to tick the influencer marketing box.”

    The 2018 global IPA Effectiveness Awards attracted 70 entries, of which nine Golds, 19 Silvers and 11 Bronzes, along with 10 special prizes, were awarded to companies from six countries.

     

    The following are the main insights from the winning campaigns of the 2018 IPA Effectiveness Awards are:

    :: Understanding how emotion works

    Emotion is a key creative driver among the awarded 2018 IPA Effectiveness papers as advertisers develop their understanding of how emotional marketing works. 55% of winning campaigns, including the Grand-Prix winner Audi, cited emotion as their main creative strategy.

    However, in the report, Phil Barden, Managing Director of DECODE Marketing and author of ‘Decoded. The Science Behind Why We Buy’ points out the complexities of using emotion and highlights the importance of a motivational message to trigger an emotional response to prompt purchase. He comments: “To impact consumer behaviour we need to get both the emotional impact as well as motivation drivers right.”

    :: A TV-led model continues to dominate

    The 2018 Awards confirmed the appeal of TV advertising, with 71% of winning papers using it as a lead medium. Brands such as The Automobile Association (UK) relied on TV to help turn around their businesses, while others, including Guinness and Audi, depended on it to build fame. “TV is evidently not dead,” writes Tom Sussman, Planning Partner, adam&eve DDB. “The internet has not terminally unplugged our television sets.”

    :: Succeeding in a low-attention economy

    Many winning campaigns used distinctive assets to help gain attention. Aldi’s Kevin the Carrot Christmas campaign (UK) achieved instant-recognition distinctiveness which, according to Tom Ewing, Head of Communications, System1 Group “is a major driver of brand growth”. System1 calls these assets ‘Fluent Devices’ and there were many examples among the winning papers. Having assets that are distinctive in this way represents an opportunity for brands to short-circuit capturing people’s attention.

    :: The growing power of influence

    Nearly all campaigns that were entered into the Awards had a social component, with 71% of winners using social in their media mix. Some of the most striking uses of social, however, leveraged its ability to attach shared meaning to brands. For instance, L’Oréal Paris True Match’s 23 Shades, 23 Stories campaign used social media and influencer marketing to story-tell and communicate its inclusive message.

     

  • The 2019 General Elections are on the anvil and TOI took up the challenge to launch a nationwide campaign to generate conversations

    TOI espouses cause of ‘Lost Votes’ in latest social initiative

    By A Correspondent

     

    Given that the general election are coming up in a few months, The Times of India has launched a nationwide campaign to generate conversations and make a real difference. The ‘Lost Votes’ movement calls for policy and electoral reforms to bring in the vote of Indian migrant into country’s general elections.

     

    Commenting on the campaign, Sanjeev Bhargava, Director, TOI Brand said: “We are the largest democracy in the world. But are we the most robust? To strengthen our democracy, it is important that the right to vote and the facility to vote both be made available to the entire voting population.”

     

    Added Senthil Kumar, Chief Creative Officer, J Walter Thompson: “The idea of the film is to evoke the voice of the lost vote. A voice that amplifies the angst and echoes the emotion of over 20 crore Indians losing their vote. To play the voice of the lost votes on loud speakers and yet feel the voice being drowned by the distance, lost in the middle class multitudes out there. Losing your right to vote is like that fading homing signal. It’s like missing the last train home and losing the hope of making a difference in your hometown from your distant work station. Mera Haq Kahin Pe Kho Gaya,”

     

     

  • it is the first global agency network to receive a badging for Ad-Tech

    Dentsu Aegis gets badged as Facebook Marketing Partner

    By A Correspondent

     

    Dentsu Aegis Network India has announced that it is an official Facebook Marketing Partner (Ad-Tech), claiming it is the first global agency network to receive a badging for Ad-Tech.

     

    Said Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network: “Aligned with our global vision of being a 100 per cent digitally-led business, DAN Data Labs is just the kind of innovation that drives our growth towards that mission. Led by Gautam, the Data Sciences team has had a record of driving innovation in digital marketing by bringing to the forefront new technologies to transform the way we do business today not only in India, but in several other countries around the globe.”

     

    Added Gautam Mehra, Chief Data Officer- South Asia, Dentsu Aegis Network: “We are proud to be recognised by Facebook as a Facebook Marketing Partner and being vetted for excellence in exactly the things needed to drive successful marketing campaigns. Receiving this validation is an added testament to the success DAN Data Labs has enjoyed in the 30+ markets where the platform has delivered efficiency at scale. It is indeed an honor to be the first Global Agency Group to receive this badge and continue to achieve client satisfaction through innovation on a worldwide level. With this new partnership, we hope to continue to build new solutions on the backbone of Machine Learning and being exposed to even more product alphas from Facebook.”

     

     

  • The three-day A&M event organised by The 3As of I and The Advertising Club is to  to be held from April 11 to 13, 2019

    Goafest 2019 on April 11-13

    By A Correspondent

     

    Goafest, the Indian advertising industry’s annual convention cum awards, will be held on April 11, 12 and 13, 2019. This year’s edition – the 14th – will see Viacom18 as presenting sponsor.

     

    Speaking about this year’s Goafest, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Goafest is the Indian advertising industry’s largest and most representative event . It is not just a festival but an ode to the industry and  the pioneering work done through the year. This year too we will bring to fore an immersive event that will bring together the  industry’s most creatively curious, transformational and inspiring thoughtleaders and innovators from across agencies, brands and media houses.”

     

    Added Vikram Sakhuja, President, The Advertising Club: “Abbys are the gold standard in creative awards and has always recognised agencies and talent that push boundaries and challenge status quo.  Our endeavour with the festival and the awards this year is to ensure exceptional speakers, inclusive participation and thereby gain a headstart on decoding transformational global advertising and communication trends.”

     

    Speaking about partnering with Goafest 2019, Sudhanshu Vats – Group CEO & MD at Viacom18 said: “Goafest has, over the years, cemented its reputation as the country’s foremost amalgamation of the best and brightest of the creative and marketing minds of the Indian business. Our association with them is an extension of our belief that knowledge sharing leads to knowledge enhancement thereby benefitting the entire industry.”

     

    Said Nakul Chopra, Chairman – Goafest 2019: “Goafest is all geared up for an inclusive and engaging 2019 edition. Our endeavour this year is to ensure that multi-category representation and participation, interactivity and thought leadership is at the forefront of all our initiatives. This year too the apex industry event will continue to establish its eminence as a leading knowledge sharing and networking platform and we are happy to have partnered with Viacom18 in building this to further scale.”

     

    Added Shashi Sinha, Awards Governing Council Chair and Secretary, The Advertising Club: “We are all set for the Abbys and are hoping to see some pioneering and clutter-breaking work being entered this year. Abby is the ultimate national benchmark for effective creative communication.   Winning an Abby holds a place of pride in the career lifecyle of every advertising and media professional.  We sincerely hope that  the awards continue to inspire the best minds in the industry to present their best foot forward.”