MxMIndia

Category: ADVERTISING

  • Royal Rest is a leading manufacturing and trading company of mattresses, furniture and furnishing accessories in the Middle East and Asia

    WATConsult wins Royal Rest’s digital and creative duties

    By A Correspondent

     

    WatConsult has bagged the digital media mandate of Royal Palace Group’s -Royal Rest, a leading manufacturing and trading companies of mattresses, furniture and furnishing accessories in the Middle East and Asia. Along with handling the creative duties of the brand, the agency will manage the entire digital assets, including media planning and buying across India and UAE.

     

    Speaking on the development, Rajiv Dingra, Founder and CEO, WatConsult said: “We are glad to partner with Royal Rest for their digital and creative duties. Through our endeavours, we plan to strengthen brand visibility and presence across markets. We look forward to developing strategic ideas and define the brand’s language in the digital space.”

     

    Added Suji Sugathan, Director, Royal Rest: “The partnership with WatConsult will be a great exposure for Royal Palace Group in a digitally dynamic competitive space. In an online space where there is so much information flowing every minute; we are confident that together with proper strategy and planning we will ensure the brand’s objectives are achieved. We are looking forward to this as a long lasting relationship”

     

     

  • In partnership with Laqshya and Posterscope India, Vivo will apply its guiding philosophy of innovation to its OOH engagement activities as well

    Vivo India appoints Posterscope, Laqshya for outdoor

    By A Correspondent

     

    Smartphone brand Vivo has announced partnerships with Posterscope India and Laqshya Solutions to further strengthen their Out-Of-Home (OOH) engagement. The size of the account is said to be Rs 150-200 crore.

     

    Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

     

    Talking about the win, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Group MD, Posterscope Group South East Asia, said: “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

     

    Added Atul Shrivastava, Executive Director & CEO of Laqshya:  “We are absolutely delighted to be selected for the OOH media partnership with Vivo. It is a very special landmark for Laqshya. The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our Research and Strategy Teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

     

     

  • The Instagram campaign questions the prevalent slacktivism and encourages users to take real action instead

    Organ donation takes centrestage in latest initiative by Jaslok Hospital

    By A Correspondent

     

    On National Organ Donation Day, Jaslok Hospital and Research Centre with Dentsu Webchutney created an innovative campaign to promote organ donation. The Instagram campaign questions the prevalent slacktivism and encourages users to take real action instead.

     

    Said George Alex, COO and CMO, Jaslok Hospital and Research Centre: “Jaslok Hospital and Research Center is one of the leading healthcare providers in India and organ donation as a cause is really dear to us. We have been taking many steps to encourage people to pledge their organs. This time, we wanted to do something that would appeal to the audience while putting our point across.”

     

    Added Sudesh Samaria, Chief Creative Officer and Co-founder, Dentsu Webchutney: “It is an unfortunate situation and we wanted to create a hard-hitting campaign that would present the truth and encourage people to pledge their organs. The un-likeable posts campaign is antithesis to social media and shows people that real world problems can only be solved with real action.”

     

     

  • Khan has more than 20 years of experience across sectors and industries

    Fleishman Hillard appoints Rafi Khan to head Delhi

    By A Correspondent

     

    Fleishman Hillard has announced the hire of Rafi Khan as Senior Vice President and GM of its New Delhi office, building on the agency’s strong performance during the past year.

     

    “We’ve had an exceptional 2018 in India with growth in clients, award winning work and new people joining us to support our existing teams,” said Yusuf Hatia, Managing Director of Fleishman Hillard in India. “Delhi NCR offers great capacity to accelerate our growth, and Rafi’s addition to our team there will help us to capitalize on the opportunities we are already seeing in the capital city. He is exactly the kind of professional we need – with his deep knowledge of the creative industries, business acumen and network in Delhi – and I’m glad that he’s joining us at a time when the number of opportunities are coming in thick and fast!”

     

     

  • The winners will be announced at a ceremony at the St. Regis, Mumbai on August 29, 2018

    Ad Club announces nominees for Marquees 2018

    By A Correspondent

     

    The Advertising Club has announced the nominees for Sector Awards of Marquees 2018. Brands from 12 different sectors ranging from Auto, Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity and effectiveness in marketing.

     

    Apart from these twelve categories, there are also five special awards to be given out to brands which have gone beyond the call of duty. Efforts by some of these brands have benefited the sector as a whole, while some others have created a whole new sector. This year’s special awards are being awarded under  Breathing new life into a category; Creating a global impact; Re-imagining for the better; Carving out a niche and Digital media property of the year.

     

    The winners will be announced at a ceremony on August 29, 2018 in Mumbai.

     

     

  • It will be held at the ITC Maratha, Mumbai

    IAA IndIAA awards to be held on August 31

    By A Correspondent

     

    The India Chapter of International Advertising Association (IAA) will present its IndIAA awards to the co-creators of outstanding creative advertising on August 31 at the ITC Maratha.

     

    Suresh Narayanan, Chairman Nestle India, who chaired the jury that selected the winners has said that it was a welcome challenge to spend many productive hours sifting through the shortlist of 21 categories to arrive at the ultimate winners.

     

    Added Ramesh Narayan – President IAA: “This promises to be a memorable evening. Where else can you see advertisers sharing the stage with their advertising agencies and accepting awards for what we call real, hard-working advertising? And that’s not all. The jury, which comprised of senior advertisers have done their job. Now we look forward to them presenting some of these unique awards.”

     

    Said Pradeep Guha, Chairman – IndIAA awards Committee: “This constitutes work that has been made to a real brief, gone through the rigour of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the senses. Everything from the opening audio visual to the little entertainment segment would be unique,” he added.

     

     

  • A total of 140 advertisements were picked up by ASCI’s suo moto surveillance, wherein 33 cases were informally resolved

    ASCI upheld complaints against 143 erring advertisements for May 2018

    By A Correspondent

     

    In May 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 143 advertisements of the total of 260 advertisements that were evaluated by the CCC. Of these 143 advertisements against which complaints were upheld, 42 belonged to the healthcare sector, 61 to the education sector, 15 to the food and beverages category, 10 to the personal care and 15 were from others category.

     

    A total of 140 advertisements were picked up by ASCI’s suo moto surveillance, wherein 33 cases were informally resolved as advertisements were voluntarily withdrawn and objections against 106 advertisements were upheld. Of the 120 advertisements complained against by the general public or by industry members, 17 cases were informally resolved wherein the advertisements were voluntarily withdrawn and complaints against 37 advertisements were upheld by the CCC.

     

    said AbantiSankaranarayanan, Chairman, ASCI: “ASCI is working closely with various government bodies to establish an effective and transparent self‐regulation code for the advertising industry, which upholds the highest professional and ethical standards. ASCI prides itself on its impressive track record of effectively and expeditiously disposing of consumer complaints against misleading advertisements, thereby giving form to the rights conferred upon consumers to protect them from deceptive advertisements.”

     

    As per the ASCI communique, the advertisements that violated Chapter III (Unsafe Practices) of ASCI Code include:

    PepsiCo India – Pepsi: In the television advertisement, the visual showing the protagonist running on the platform in particular, shows a dangerous practice that may influence minors to emulate such acts. This manifests a disregard for safety and encourages negligence.

     

    The  Coca‐Cola India Pvt Ltd ‐ Limca: In  the  advertisement,  the  visual  of  the protagonist along with his friends falling from a human pyramid from the height of second floor of the building and falling onto the ground which turns into a pool cannot be considered as hyperbole. The actions shown manifest disregard for safety and encourage negligence and may influence minors to emulate such acts.

     

    Sree Muralikrishna Soap Works (JIL Washing Powder and Soap): In the advertisement, the specific visual showing the wife putting her husband in the washing machine was dangerous and had the potential of encouraging the children to imitate such acts, which could be life‐threatening. Regardless of the disclaimer, this act shown in the TVC encourages dangerous practices, manifests disregard for safety and encourages negligence.

     

    Of the 120 advertisements assessed, 37 were considered to be misleading.  Of the total of 37 advertisements, eight advertisements belonged to the Personal Care category, eight  to Education category, seven belonged to the Food & Beverages category, six advertisements belonged to healthcare category, and eight belonged to the ‘Others’ category.

     

     

  • The appointment assumes significance as Interbrand is part of the Omnicom group which also multiple agencies from its fold operating in the country

    Interbrand turns five, appoints Pitchfork Partners as comms partner

    By A Correspondent

     

    Leading brand consultancy Interbrand has appointed Pitchfork Partners as its strategic communication consultant. This signals Interbrand’s intent to build a stronger reputation as a highly sought after employer and equally as a strong partner to brands. The appointment assumes significance as Interbrand is part of the Omnicom group which also multiple agencies from its fold operating in the country. Until recently, the communications activity for Interbrand India – specifically PR – was executed by the DDB Mudra PR team. Pitchfork is an independent communications consultancy set up by veteran communications professionals Sunil Gautam and Jaideep Shergil

     

    Said Gonzalo Brujo, Interbrand’s Global Growth Officer and part of the network’s global leadership team congratulated the India team and said: “Interbrand India is our youngest but the fastest growing office. Their growth in the 5 year period has been exemplary and we are delighted that the world’s leading Brand Consultnacy is now India’s leading too!”

     

    Added Ashish Mishra, Managing Director, Interbrand India: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with it. We started our journey in India half a decade ago and have already built relationships with a thrid of India’s 40 most valuable brands. What’s truly satisfying is that we have been chosen as partners for the majority of the country’s leading branding assignments of the decade. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Said Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are excited to partner with Interbrand. The company has a wide body of work in India and we are committed to helping it achieve its business goals through strategic and insights-driven communication.”

     

     

  • The second edition of the Advertising Club awards held on Wednesday saw 17 brands being recognised

    Ad Club salutes best brands at Marquees 2018

     

    By A Correspondent

     

    The Advertising Club presented winners of Marquees 2018 on Wednesday evening in the presence of some of the biggest marketers and A&M industrypersons. Interestingly the jury for the second edition was the same as last year. It was headed by Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, and with CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Senior Advisor, TPG Capital and Raj Nayak, COO, Viacom 18.

     

    Said Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications & President, The Advertising Club said: “I would like to congratulate each Marquee winner and thank them for setting standards that inspire us.”

     

    This is the list of the winners in the 12 categories:

    Auto:4-Wheeler Maruti Suzuki
    Auto: 2-Wheeler Honda Motorcycles and Scooters
    Telecom Service Provider Reliance Jio
    Durables LG
    Life Insurance HDFC Life
    Banking State Bank of India
    E-commerce Paytm mall
    Handsets Xiaomi
    FMCG: Foods Parle
    FMCG: Beverages Brooke Bond
    FMCG: Household Care Surf Excel
    FMCG: Personal Care Colgate

     

    Said Partho Dasgupta, CEO, BARC India and Chairman, Marquee Awards:  “I hope these awards are a stepping stone for creating transparent and credible marketing initiatives that will reinforce the brand values of your company and connect deeper with your stakeholders.”

     

    Like last year, Marquees 2018 paid a special tribute to the marketing efforts of these brands who turned the tide in the face of an adversity through the special awards category.

     

    The five winners of the special category were:

    Breathing New Life into a Category AMFI
    Creating a Global Impact IPL
    Reimagining for the Better Carvaan by Saregama
    Carving out a Niche Nykaa.com
    Digital Media Property Hotstar

     

    The event was presented by Zee and powered by Colors and Republic TV in partnership with One India.

     

     

  • The number has been on the rise, reports AdClarity

    Advertisers increasingly opting for ads on mobile video, reports AdClarity

    By A Correspondent

     

    Of the 30,000 digital advertisers detected active in the last one month, more than 3000 were wooing the mobile audience through video campaigns on their mobile devices. This number has been on the rise, reports AdClarity, a media intelligence tool that keeps a keen eye on the internet for ads and advertisers.

     

    Said Shai Etzion, Chief Revenue Officer of Israel-based BI Science, the creators of the technology: “Our ad intelligence technology is watching the internet all the time. It scans thousands of top publishers and tens of thousands of YouTube videos to provide a deep understanding of who is advertising where and to what extent. We have seen some fantastic movements on the mobile front, especially in India.”

     

    Adby Ventures, the company representing BI Science in India, claims to have enabled many Indian publishers and advertisers to understand the local digital advertising landscape better. “We have now launched Mobile Video Intelligence in India. The addition of this channel will provide brands, agencies and publishers with a broad and complete cross-channel perspective on competitive strategy and spends. And it’s updated daily,” said Saurav Patnaik, co-founder, Adby Ventures.

     

     

  • Halonix is the fifth largest lighting brand in the country

    Halonix appoints Enormous as its creative agency

    By A Correspondent

     

    Lighting brand Halonix has awarded its creative mandate to Enormous after a multi-agency pitch. The mandate is for positioning and promoting its LED range.

     

    Rakesh Zutshi
    Rakesh Zutshi

    Said Rakesh Zutshi, MD Halonix Technologies: “As we embark on a new strategy to invigorate the Halonix brand with Smart home space solutions and differentiated products, we were searching for a creative partner who could match our ambition with cutting-edge creativity. We found that in Enormous.”

     

     

    Ashish Khazanchi

    Speaking on the win, Ashish Khazanchi, Managing Partner, Enormous, added: “We are very excited to be partnering Halonix. They are looking to disrupt the market with some fantastic products that will make a real difference to the lives of millions of Indians. We will do our best to create memorable communication that connects with the consumers and leaves an indelible positive impression on their minds for the brand Halonix.”

     

     

  • The fourth edition of the IndIAA Awards was held on August 31 with a cross-section of industry in attendance

    Ogilvy, Lowe Lintas max IndIAA

     

    By A Correspondent

     

    The India Chapter of International Advertising Association (IAA) presented its fourth edition of the IndIAA Awards in Mumbai on August 31.

     

    Said Ramesh Narayan, President IAA India Chapter:  “This is where real advertising wins. And I am delighted at the huge response from the industry. We had leading marketers from all over India, the creme de la creme of the creative fraternity, and media leaders assembled at one place to salute creativity that works hard in the market. In just four years the IndIAA awards have established themselves as a much-loved fixture in the communications industry. Congratulations to all the winners”.

     

    Added Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India:“It was indeed a pleasure to be the Chairman of the Jury of the IndIAA Awards. It was a truly an exciting experience.The clear winners stood out because of purpose, of tone, of creativity and of the kind of impact they created”.

     

    Said Pradeep Guha, Chairman IndIAA awards Committee: “This constitutes work that has been made to a real brief, gone through the rigor of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the senses”.

     

    MV Shreyams Kumar, Joint MD, Mathrubhumi which was presenting sponsor or the event, requested all to donate generously to revive Kerala – God’s own country. He said: “The fishermen, the youth all stood together and the whole world has stood by us. We need all the support we can”

     

    A soft launch of the book ‘The Gutenberg Galaxy’,  a collector’s item on case studies in print advertising was done by Ramesh Narayan, Prasoon Joshi, Abhishek Karnaniand Suresh Narayanan.

     

    The list of winners: