MxMIndia

Category: ADVERTISING

  • The move signals an invigoration of the agencyÂ’s home-ground office under the aegis of a younger leadership

    R K Swamy BBDO promotes Vivek Shenoy to Principal Consultant

    By A Correspondent

     

    R K Swamy BBDO has announced the elevation of Vivek Shenoy as Principal Consultant, Chennai.

     

    Said Vijay Gopal, President, RKS BBDO South and East:“Chennai is our home pitch. We’d been looking for the right person to lead this branch for the longest time. And though Vivek joined us only recently, the way he rapidly added value by strengthening our client relationships made us take this step. I’m sure he will live up to his track record of driving strategic growth and creative excellence and will prove a very strong support for RKSBBDO.”

     

    Added Shenoy:“ am absolutely thrilled. I plan to steer this office into a dream run, both in terms of business growth as well as creative standards. We want to write new marketing success stories for our clients with great ideas. And with Navneet Virk, our Senior Vice President and Creative Director as my partner, I already have a head start in this journey. I’m looking forward to my new role.”

     

     

  • The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax

    SBI appoints DDB Mudramax as Media AoR

    By A Correspondent

     

    Following a rigorous multi agency pitch, State Bank of India (SBI), India’s largest bank and a Fortune 500 company, has appointed DDB Mudramax as the sole media agency for its nationwide media duties.

    The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax.

    Said Dinesh Menon, CMO, State Bank of India: “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”

    Added Sathyamurthy Namakkal, President, DDB Mudramax: “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives”.

     

     

     

     

  • The Advertising Club has announced 16 awards categories including five special categories for Marquees 2018

    Marquees 2018 to return on Aug 29

    By A Correspondent

     

    The Advertising Club has announced various sector and special category awards for Marquees 2018. Brand performance will be evaluated with data from Kantar / IMRB. This year’s edition of the Marquees is presented by Zee and powered by Colors and Republic TV.

    Brands from sectors in auto (both 2 wheelers and 4 wheelers), Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity, effectiveness and excellence in marketing.

    Speaking about the special categories of awards, Vikram Sakhuja, President, The Advertising Club said: “Brands have the power to influence and lead conversations however as we all know that with power comes responsibilities. We were very clear from the beginning that the various categories of special awards that we finally choose should be able to directly impact people and their lives positively. The Ad Club has been a catalyst in not only guiding the advertising industry but also creating the ecosystem for positive marketing.”

    Added Partho Dasgupta, Chairman, Marquee Awards: “In a world full of brands, we see very few marketing initiatives that create ripples and actually change behaviour. Data and insights drive me, and I am looking forward to the analysis on how the contenders of the five special categories this time have provided a fresh lease of life in their respective sectors. The Ad Club recognises the hard work of these marketers and this award is an acknowledgement and appreciation of that body of work.”

    Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia is Jury Chairman for Marquees 2018 like last year. The other jury members are: CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital and Raj Nayak, COO, Viacom 18. The event will be held on August 29 in Mumbai.

     

     

  • Pincode is a local area business networking family

    Aflatoon Digital bags digital mandate of Pincode

    By A Correspondent

     

    Pincode, a start-up based in Andheri, Mumbai has partnered with Aflatoon Digital for its digital mandate.

     

    Said Krunal Oza, CEO, Pincode: “Pincode is a local area business networking family. This will be connecting several professionals from the same pincode for the purpose of business requirements, lead generation and leading a helping hand to one another for promoting growth in the respective periphery and genre. Since this is a new concept, we are delighted to join hands with Aflatoon Digital, I am assured this young set of people will handle Pincode as their baby and work hand in hand.”

     

    Added Vidya Iyer, Marketing Head, Aflatoon Digital: “It has been a great journey working with various clients across vast industry and we are extremely happy to work with Pincode now. Our strength lies in designing great strategies to our client’s brands on various social media platforms and we are excited to do wonders this time!”

     

     

  • A selection of Amul ads featuring Atal Bihari Vajpayee, and some which may not feature him but are around decisions he took as Prime Minister.

    Atal-ly Butterly Vajpayee!

    [updated]

    Here’s a selection of Amul ads featuring Atal Bihari Vajpayee, and some which may not feature him but are around decisions he took as Prime Minister.

     

    This ad was released after his passing

     

     

     

    When he was awarded the Bharat Ratna (2014)

     

    Former Indian Prime Minister Atal Bihari Vajpayee having announced to bow out from electoral politics after being in public life since 1951 (2006)

     

    On his planned knee-replacement surgery (2000)

     

    On the Israeli Prime Minister Ariel Sharon’s visit to India to enhance multi-dimensional relationships (2003)

     

    On the new BMW ordered for the Prime Minister (2002)

     

    On the Indo-Pak Summit in Agra

     

    On the Kargil issue (1999)

     

    On the bus journey to Lahore (1999)

     

    He didn’t feature in the ad, but it spoke of India’s nuclear strength (1998)

     

    On the tussle with Jayalalithaa

     

    When Chandrababu Naidu agreed to join the NDA

     

    About the uncertainty of the BJP forming a government

     

    When he became Prime Minister (1996)

     

    A comment on the Bharatiya Janata Party. (1989)

     

    On the Bharatiya Janata Party coming into power (1989)

     

  • You’ve seen the images. It’s really that bad. MxMIndia urge you to donate generously. Also our offer to media companies

    Spare a Thought (& some monies) for Kerala

     

    From Team MxM

    You’ve seen the pictures and videos. Some of them may have been mixed up and are possibly not of the current tragedy. But what’s happening on the ground (or whatever is left of it) and from what we hear from family and friends paints a horrendous image of the scene on the ground.

    It’s commendable that some media companies have taken a lead for the cause. The Mathrubhumi group, Star India, Viacom18, India Today, Times Network and many more.

    In our own small way, while we have made a donation to a social organisation, MxMIndia is offering a platform to all media companies who are conducting relief drives for the cause of Kerala.

    MxMIndia will be happy to publish a certain number mailers free of cost, and free of any obligations whatsoever.

    Let us repeat: these will be published without any cost to you, and free of any future obligations. This, frankly, is the least we can do for the cause of the state and people we all love so much.

    Write to pradyumanm [at] mxmindia.com

     

  • In her new role, she will report to Leo Burnett Orchard’s Chief Operating Officer, Prashanth Challapalli

    Orchard appoints Menaka Menon as EVP& Branch Head for Bengaluru

    By A Correspondent

     

    Menaka Menon

    Leo Burnett Orchard has strengthened its senior management by hiring Menaka Menon as Executive Vice President and Branch Head – Bengaluru. In her new role, she will report to Leo Burnett Orchard’s Chief Operating Officer, Prashanth Challapalli. Her last stint was with FCB Ulka Bengaluru where she was Vice President. She replaces Sharmine Panthaky, Vice President & Branch Head – Bengaluru, who has moved on from the agency.

     

    Prashanth Challapalli

    Speaking about bringing Menon on board, Challapalli said: “Our ambition for Leo Burnett Orchard is to firmly drive integration via the Power of One philosophy. This has a direct bearing on the kind of people we want to bring on board – people with multiple skill sets and a hunger to drive this agenda. Menaka is the perfect fit for us. She has worn different hats in her career and brings to the table the kind of ambition, drive and skill sets we were looking for at a leadership level. On behalf of everyone at Leo Burnett Orchard, I am very happy to welcome her on board and wish her great success.”

     

     

  • Comprising 1 per cent of India’s population, these digitally forward consumers have more disposable income than other consumer segments, and are shaping market dynamics with their evolved priorities and needs

    Urban Singles will shape the future of India, notes Nielsen

    By A Correspondent

     

    Nielsen India has published its Featured Insight on the rise of a new premium consumer category – wealthy urban singles. Urban Singles are defined as Indians aged between 28-45 years – living alone in an urban location and includes people who are unmarried, separated, divorced, single parent with kids or in long distance marriage – having monthly earnings of more than Rs. 50,000.  This consumer profile accounts for close to seven million people.

     

    As per the Nielsen Insight, these consumers have the potential to shape the future of Indian markets given their spending power as well the penchant for being first movers. This consumer segment has emerged as a trial market for companies as keen to test revolutionary designs and ideas which simplify lives while simultaneously helping consumers reflect their personalities.

     

    Commenting on the featured insight, Arjun Urs, Executive Director, Nielsen South Asia said, “Globally urban singles are considered to be the preferred customer segment for premium and innovation driven brands. In India, being single is still considered to have negative undertones – often linked to depression, unhappiness and loneliness. However, our findings on the segment presents a contrarian picture – comprising of segment which is educated, focused, hardworking and ambitious. This segment is not only fast emerging to be super consumers but also, influencers and early adopters to revolutionary products and ideas. These are global citizens having global views and preferences.”

     

    The report explores broad behavioral insights relating to consumption, lifestyle, food habits, spending, housing, hobbies, travel, gadgets, appliances, food and health segments, among others. The report was compiled through a survey conducted across Delhi, Mumbai and Bangalore with a sample size of 700 people.

     

     

  • He will be reporting to Rubeena Singh, CEO, iProspect India

    iProspect India appoints Dinesh Swamy as NCD

    Dinesh Swamy

    By A Correspondent

     

    iProspect India has roped in Dinesh Swamy as National Creative Director. He will report to Rubeena Singh, CEO, iProspect India and will be based in Mumbai.

     

    Rubeena Singh

    Said Singh on Swamy’s appointment: “There’s no denying that the degree of creative quality always has an impact on marketing effectiveness. In the future, successful brands will be those who combine creativity with emotion, data and technology to make meaningful connections with the audience. The appointment of Dinesh Swamy as National Creative Director will strengthen iProspect’s capabilities in the area of ‘data driven creative’. His experience of technology and smart creative solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients.”

     

     

  • The new campaign marks the evolution of Axis Mutual Fund brand by playing the role of a credible and responsible asset management company

    Axis MF explains why it is The Responsible Mutual Fund’

    By A Correspondent

     

    Axis Mutual Fund has launched a new brand campaign – The Responsible Mutual Fund. It is based on the key Insight that investors know that mutual funds over longer term tend to give superior returns, compared to traditional instruments. Though investors are ready to experiment and invest in mutual funds, they are a little fearful.

     

    Explaining the rationale for the brand campaign, Chandresh Nigam – MD & CEO, Axis Mutual Fund said:“The campaign features our brand philosophy, ‘To provide quality financial and investment solutions which help customers feel financially secure and feel confident of a brighter and prosperous future. With retail money pouring in the last few years, and expectations of high returns running wild, it was important to communicate our differentiated brand positioning of being The Responsible Fund House. Suffice to say, we have always followed an investment philosophy that puts a strong emphasis on risk management over fancy promises of unreal returns.”

     

     

  • SBI Life is one of the largest Life Insurance players in the category

    SBI Life appoints Mullen Lintas & Mindshare

    By A Correspondent

     

    SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as creative agency and Mindshare as its media agency, following a closely contested multi agency pitch.

     

    Ravindra Sharma

    Said Ravindra Sharma, SVP & Chief of Brand & Corporate Communication, SBI Life: “In today’s landscape where new marketing tools and techniques are launched every other day, staying imprinted on the minds of consumers is a continuous challenge. As a brand SBI Life is building a culture to connect with consumers emotional motivations, which are deep-rooted in their need for protection. In this context the strategic thought process and approach presented by Mullen Lintas and Mindshare aligned with our brand ethos reinforcing our confidence to bring them on board.” He further added. “We look forward to see both agencies jointly deliver on developing a unique refreshed communication for SBI Life, which will create a deeper emotional connect with our consumers”.

     

    Amer Jaleel

    Said Amer Jaleel, Chairman at Mullen Lintas: “The (SBI Life) brand has created some really memorable work in the past which we hope we can build on to take the brand higher. I am personally excited at coming back into the life insurance space again. I have a lot of fond memories of working at Lowe with Balki on the category and am really excited for this new journey,”

     

     

    Prasanth Kumar

    Commenting on the win, Prasanth Kumar, CEO, Mindshare, South Asia, MENA and Africa noted: “Being one of our esteemed client partners, this is a joyous moment for us that SBI Life is continuing our relationship. We appreciate the renewed opportunity by SBI Life as we now look forward to strengthening our delivery across brand strategy coupled with insightful data, engaging content and innovations to contribute to the brand’s success.”

     

     

  • The scorecard gages the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories

    Omnicom unveils Video Planning Norms study in India

    By A Correspondent

     

    Given the increasing importance of video in digital planning, Omnicom Media Group India has launched a market-first Video Planning Norms study to set guidelines and benchmarks that can direct future planning practices. Comprising data from over 90 brand lift studies conducted since 2016, the scorecard gages the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories and demographics.

     

    Commenting on the launch of the study, Rachna Narain, Managing Partner – Business Intelligence at Omnicom Media Group India, said: “Measurement is a key impetus for exponential digital media growth, especially in India. Our study on video norms provides our planners with a first-of-its-kind, data-backed yardstick to improve planning efficiencies for our clients.”

     

    Added Harish Shriyan, CEO of Omnicom Media Group India: “Since its inception, Omnicom Media Group India has had an unwavering focus on digital and producing industry firsts for our clients. Leveraging on our scale of operation and diverse portfolio of clientele gives us the advantage to dive deep into data, in order to devise and deliver the most effective and efficient consumer-centric solutions for our clients.As digital continues to gain momentum, it’s important to have such norms that can act as a guardrail. We hope this study will benefit the industry and help address some of the questions that brands and marketers have on video planning.”