MxMIndia

Category: ADVERTISING

  • Verdia takes up charge with immediate effect and will report to Amit Adarkar

    Sonul Verdia to lead Mystery Shopping for Ipsos India

    Sonul Verdia

    By A Correspondent

     

    Ipsos has announced the appointment of Sonul Verdia to lead its Mystery Shopping Services. Verdia takes up charge with immediate effect and will report to Amit Adarkar, CEO, Ipsos India.

     

    Amit Adarkar

    Said Amit Adarkar, CEO, Ipsos India: “Verdia comes with a rich and deep experience in providing counsel to marketers in some of the key competitive global markets covering service, appearance, in-store promotions and product placement. The role of Mystery Shopping cannot be overemphasized. The assessment is independent, efficient and agile and provides marketers discovery and service improvement. Which means marketers have a better handle on ROI, which was earlier done basis guesstimates and rudimentary methods.”

     

     

  • Tanya Computer Centre is led by Tanya Balsara, daughter of Madison’s Chairman Sam Balsara

    Madison begins its CSR journey by adopting Tanya Computer Centre

    By A Correspondent

     

    Madison World has begun its CSR journey by starting an NGO named Madison Resource Foundation, that has adopted Tanya Computer Centre. Tanya Computer Centre was established in 2006 as a Computer Training Centre dedicated exclusively to training visually impaired people (all ages) in the use of computers. The centre has so far trained over 250 students.

     

    Tanya Computer Centre is led by Tanya Balsara, daughter of Madison’s Chairman Sam Balsara who is herself visually challenged and she personally trains all students.

     

    Says Tanya Balsara: “I congratulate all the students passing out as well as all the 250 students who have passed out earlier for having the courage and determination to come forward and learn something new and different. I have always believed that disabilities create barriers but determination breaks them. Remember the visually impaired may not have sight, but they don’t lack vision”.

     

    Making the announcement about Madison World adopting Tanya Computer Centre at the 12th Convocation ceremony of Tanya Computer Centre, Sam Balsara said: “The Centre is looking to expand its activities in other parts of Mumbai and is looking for like-minded socially committed individuals who can personally lead the Centre and train its students. The Centre would be fully equipped with furniture and fittings, computers, software and entirely financed by Madison Resource Foundation in terms of both capital cost and revenue expenses including salaries”.

     

     

  • This digital campaign features three short and three long digital videos that throw light on what it means to be #FriendsFirst with your better half

    Dentsu Webchutney celebrates couples who are #FriendsFirst

    By A Correspondent

     

    Platinum Day of Love launched a new campaign around Friendship Day to remind couples that above everything, they are #FriendsFirst. Developed and conceptualised by Dentsu Webchutney, the campaign celebrates the bond between couples whose intimacy is based on long-standing warmth and friendship.

     

    This digital campaign features three short and three long digital videos that throw light on what it means to be #FriendsFirst with your better half. The films are inspired by real-life stories from couples who share moments of honesty, vulnerability, companionship and mutual respect, representing how friendship is an extension of the love you share.

     

    Talking about the campaign, Sujala Martis, Director, Consumer Marketing (PGI) said: “Our research has shown that ‘friendship’ is extremely aspirational in a couples’ relationship, both before and after marriage. Finding a best friend in your partner is rare, retaining friendship in your relationship even rarer. With this campaign, we aim to encourage couples to remember and aspire to be #FriendsFirst and mark this friendship day as your Platinum Day of Love.”

     

    Commenting on this partnership, Pravin Sutar, Executive Creative Director, Dentsu Webchutney added: “Friendship should outlast other emotions in a couple’s relationship, but more often than not, it takes a backseat. Through #FriendsFirst, we are starting a conversation that highlights the importance of friendship in a relationship through highly relatable and alluring scenarios. We are asking viewers to ponder and eventually revisit this rare bond that once was the initiator of their relationship.”

     

     

  • Together, they envision a seamless merging of marketing strategy, creativity and content with the action-oriented insights of big data

    Abhinav Verma to lead new data intelligence unit at Whyness Worldwide

    By A Correspondent

     

    Abhinav Verma

    Whyness Worldwide announced the launch of a new business vertical that aims to be the meeting point of both the future of marketing and data intelligence. Whyness has a strategic alliance with Boston-based Findability Sciences, a SoftBank portfolio company a leading data specialist. Together, they envision a seamless merging of marketing strategy, creativity and content with the action-oriented insights of big data.

    To kickstart this process, Whyness has brought on board Abhinav Verma as Director – Digital, Data and AI. He has previously led the digital marketing mandate at Airtel. He is also a Hyper Island alumnus and was also associated with Wieden+Kennedy, Whyness Worldwide, Geometry Encompass and Babajob.com (now bought over by Quickr) in the past.

     

    Said Ravi Deshpande, Chairman and Founder, Whyness: “The fusion of creativity and data gives clients a sophisticated marketing suite that gives much greater understanding and insights into consumer behavior. That means greater accuracy in communication and thus more bang for your buck. At Whyness, we are constantly changing ourselves with every progress in the digital ecosystem, and therefore we’ve appointed Abhinav, who I believe, has a natural flair for data, digital and AI and having him onboard adds great value to the Whyness-Findability alliance.”

     

    Added Anand Mahurkar, CEO, Findability Sciences: “Globally, we have experienced that every CMO is wondering how to make use of AI in the marketing function. With our Whyness collaboration, I say we now offer AI Inspired Creativity! Abhinav brings a combination of creativity and understanding of modern technology applications to the marketing function. We are very excited to have him onboard and offer one of the best solution to CMOs worldwide.”

  • He will report to Ipsos India CEO

    Ipsos hires Vivek Gupta as MD

    By A Correspondent

     

    Vivek Gupta

    Ipsos has hired Vivek Gupta from Kantar to steer its Mumbai business. Gupta will be designated Managing Director and will report to Amit Adarkar, CEO, Ipsos India.

     

    Gupta’s role will mainly focus on managing and growing all Mumbai-based client relationships, though he will be closely involved in strategy formulation and implementation for other geographies.

     

    Amit Adarkar

    Said Adarkar: “Donning an archetypical business head’s hat, Gupta will be aggressively going after lucrative, new accounts and servicing existing large accounts with attentiveness and detailing, underscoring Ipsos’ glocal strategy of providing global know how and backing with local depth of knowledge and sectoral experience.”

     

    Gupta has worked for most part with Kantar and IMRB in different capacities. And has also held positions with GFK, DDB Mudra and Ogilvy & Mather (O&M).

     

     

  • He will operate out of the Gurgaon office and will report into NCD Anupama Ramaswamy

    Sumit Negi joins Dentsu Impact as ECD

    By A Correspondent

     

    Dentsu Impact has strengthened its creative function with the appointment of Sumit Negi as an Executive Creative Director. He will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the National Creative Director.

     

    Said Soumitra Karnik, Chief Creative Officer, Dentsu Impact: “Sumit’s maturity, calm demeanour and the manner in which he leads his team is what sets him apart. His passion and knowledge on cars gives Dentsu Impact an added edge. We are very happy to have him and wish him a fabulous future.”

     

     

  • As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region

    Isobar expands Shamsuddin Jasani’s role to Group MD for South Asia

    By A Correspondent

     

    Isobar has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role of Group MD Isobar – South Asia.

     

    As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region. In addition, he will also continue as the executive sponsor for AMNET India operations and will continue to report to Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network.

     

    Commenting on the appointment, Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network, said: “Shams has proven himself to be a strong leader and has built Isobar India into one of the leading digital agencies of the country. I am sure with his leadership skills and focus, Shams’ expanded mandate will help Isobar into continuing its progress and growth across South Asia region.”

     

    Added Shams on his new role: “I’m extremely happy to have been honoured with this new role. Even as Isobar India continues to grow, I am committed to leading our team in our persistent desire to create better brand experiences for our clients and their customers across South Asia. I look forward to carrying the legacy of Isobar and our global vision on the importance of brand commerce and digital transformation in building client businesses across the world.”

     

     

  • Nagarajan will lead product development and growth expansions for the content vertical at Wavemaker India.

    Wavemaker India appoints Karthik Nagarajan as Chief Content Officer

    By A Correspondent

     

    Wavemaker India has announced the appointment of Karthik Nagarajan as Chief Content Officer. Nagarajan will lead product development and growth expansions for the content vertical at Wavemaker India.

    In his new role, Nagarajan will be working closely with Kartik Sharma to build and integrate content, creative and technology services. Prior to joining Wavemaker, Nagarajan led the content practice for GroupM, where he helped agencies evolve the content product into one that is digital by design and data-driven. He was pivotal in building a strong case for content for GroupM, within the industry. In the new alignment, Quasar – the creative & technology agency will also report into him.

    Commenting on the appointment, Kartik Sharma, Chief Executive Officer, Wavemaker – South Asia said: “Content is at the heart of our value proposition along with media and technology. These three pillars drive our Rapid Growth Planning agenda. With Karthik coming on board, I am confident we will be able to elevate our content narrative through his vision and drive growth and innovation.”

    Speaking on his move, Nagarajan said: “Content has given brands an opportunity to create occasions of conversation, that are relevant to the purchase journey. We are at an inflection point in the business of content in India, where brands have a unique opportunity to not just ride this wave but also shape this industry. And I firmly believe that Wavemaker is uniquely positioned to drive this change for our clients.”

  • The Executive Committee is headed by three time Past President R T Kumar, Managing Director of Oysters Advertising

    Ad Club Bangalore announces new mancom

    By A Correspondent

     

    The Advertising Club Bangalore has announced a new Managing Committee and list of office bearers ahead of the Big Bang Awards 2018. The Executive Committee is headed by three time Past President R T Kumar, Managing Director of Oysters Advertising.

     

    The new office bearers are Laeeq Ali, Director of Origami Creative who is named Vice President to take over as President of the Ad Club in 2019. Malavika Harita, CEO of Saatchi Focus continues as the Treasurer and Chair Person of the Big Bang Awards Committee. Akshar Peerbhoy, Director & CEO of MAA Communications and Southern Regional representative of AAAI, will be the Secretary with Navin Nair, a PR professional, as Joint Secretary.

     

    Akshar Peerbhoy heads the Good Practices vertical of the club while the Programmes vertical is headed by Kishankumar Shyamalan, Managing Partner, Wavemaker. The Knowledge vertical is headed by Maya Chandra, a film-maker and founder of Maya, Bengaluru as Tina Manuskhani Garg, Founder and CEO of Pink Lemonade, heads the Image and Membership Management vertical and Arunava Seal, Chief & Creative Director of Bleu, the Sports vertical.

     

    The other eminent members of the committee include Dilip Ashoka, Head of McCann, Bengaluru; Bindusara Ramachandra, a digital education professional from Unwebd.com; Ganga Ganapathi Pooviah, Vice President, Epsilon Bangalore; Sonia Serrao, Global Media Lead, Tata Global Beverages and Sneha Walke, Vice President South – Exchange4Media Group. Sanchayeeta Verma, Sr Vice President, Wavemaker Bangalore and Immediate Past President of Ad Club Bangalore continues as an active ex-officio member of the Executive Committee.

     

     

  • He will report to Paritosh Srivastava, COO – Publicis Ambience

    Publicis India appoints Sirish Suveer as Vice President

    By A Correspondent

     

    Publicis India has announced the appointment of Sirish Suveer as Vice President. To be based out of Mumbai, Suveer will manage the business and growth for multiple brands at the agency. He will report to Paritosh Srivastava, COO – Publicis Ambience.

     

    Commenting on the appointment, Srivastava said: “Sirish joins us at an opportune time wherein our agency is on a terrific growth path and in the thick of exciting action on many brands. He has a balanced head, a very human heart and a way to charm people around. His proven track record of building effective brand strategies and executing complex projects with ease will bolster our communication capabilities further. I wish him the very best for his journey at Publicis India.”

     

     

  • The judging will be held on August 17

    Suresh Narayanan of Nestle India to head IAA IndIAA Awards Jury

    By A Correspondent

     

    The judging for the IndIAA awards from the International Advertising Association (IAA) will be held on August 17, 2018. The jury includes: Ravi Desai, Director, Mass and Brand Marketing, Amazon India; Rajiv Anand, Executive Director- Retail Banking, Axis Bank; Sangeeta Pendurkar, CEO, Pantaloons; Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance Industries Ltd; Suparna Mitra, Chief Marketing Officer, Titan;  Alpana Killawala, Principal Advisor, Reserve Bank of India and Ranju Kumar Mohan, Entrepreneur.

     

    Said Pradeep Guha Chairman IAA IndIAA Awards Committee: “Our jury consists of very senior people. Their expertise and experience will make the judging process very meaningful. The IAA IndIAA awards are in their fourth edition and are presented by the Mathrubhumi Group once again. These awards are unique because they are judged by advertisers, and the shortlist is assembled by a knowledge partner.”

     

    Added IAA India President Ramesh Narayan: “We call these the real awards for real hardworking advertising. No scams here. These are pieces of work whose creative excellence has justified the faith of the brand custodians who have invested their money in it.”

     

     

  • The latest win is Quaker Oats.

    JWT Group South Asia boasts of netting 130 new accounts in 2018

    By A Correspondent

     

    Over the last few months, there has been a cloud on how the creative advertising business is doing. So it’s heartening to learn that leveraging collaboration within the group of three mainline agencies (JWT, Contract and ADK Fortune), two Digital agencies (Mirum and HDS), Design (Design Sutra) and Shopper marketing and Events agency (Geometry Global Encompass India); the JWT group reports bagging over 130 assignments and accounts in 2018. The latest win is Quaker Oats. Other recent wins include Bata, D Décor, Emirates, Essar Oil, Facebook, GSK Pharma, IndusInd Bank, Kalyan Jewellers, Max Bupa, Reebok, Rajnigandha, Sony Entertainment (Sab TV), Sling TV, Sintex, Visa, Voltas Beko, Verisign, Veeba, Wipro Consumer, to name a few.

     

    Commenting on the wins, Tarun Rai, CEO, J Walter Thompson said: “Collaboration between our group companies has been key to winning these new clients. We have diverse companies in the JWT group but the fact that all the CEOs of these companies are part of my leadership team makes collaboration easier. Also, we have a single P&L, unlike some other agency groups, that I am responsible for and it allows us to be focussed on providing the appropriate integrated solution to our clients. We have topped the New Business League charts last year, and we are on our way to doing the same again this year.”