MxMIndia

Category: ADVERTISING

  • Over 700 entries result in prizes awarded across 12 categories

    Lexus Design Awards presented at PDF

    By A Correspondent

     

    Lexus handed out awards across 12 categories at the inaugural Lexus Design Award India (LDAI), having received over 700 entries in the first year of the awards. As many as 707 entries were received with 268 from the professional design community and a healthy showing of 439 entries from students. Elephant Design Pvt. Ltd won the Grand Prix award for the Designer/Design House of the Year.

     

    “We are absolutely thrilled with the outcome of the first Lexus Design Award India. The volume and quality of the entries surpassed our expectations. The entries truly reflected the spirit of imagination, craftsmanship and design on which the Lexus brand is built,” said PB Venugopal, President, Lexus India.

     

    At a ceremony held during the Association of Designers of India (ADI)-created Pune Design Festival, winners received a trophy specially designed by Michael Foley. The winning design prototype will be displayed at Lexus Guest Experience Centers in Bangalore, Gurgaon, Mumbai and New Delhi.

     

     

  • The film titled ‘Sneaking Out’ is conceptualised and created by BBH India

    DPA unveils second film celebrating relationships

    By A Correspondent

     

    The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, launched its second film as a part of their integrated marketing campaign ‘Real is Rare. Real is a Diamond’ in India. The film titled ‘Sneaking Out’ is conceptualised and created by BBH India, with the intention of celebrating the rare moments among couples with a diamond.

     

    Extensive research conducted by The Diamond Producer’s Association in partnership with BBH highlighted, that couples believe there are moments of bonding (apart from anniversaries and birthdays) which actually form the foundation of their relationship. However, these moments, unique and rare to each couple, go unrecognized in the journey of a relationship. Inspired by these real stories, the campaign has recreated such moments of intimacy which couples can relate to and recognise as milestones.

     

    Sharing her thoughts on the launch, Richa Singh, Managing Director – India, Diamond Producers Association, said: “In India, the ‘Real is Rare. Real is a Diamond.’ campaign shares a deep rooted thought of love built through rare instances in the minds of consumers. There are lot of defining moments that make this journey unique and precious and we wanted diamonds to symbolize the successful transformation of the partnership by making them equals. The second TVC brings to light another real life example of such a moment.”

     

    Commenting on the experience of creating the campaign film, Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added: “In many cases, especially with arranged marriages, couples first get married and sometime after, actually fall in love. We’ve tried to recreate an intimate moment in the lives of such a couple. A moment of epiphany when they realise that what they have is special, rare and authentic. No jewellery boxes being whipped out, no jaws dropping, none of the clichés of the category. In its place we wanted to create genuine, honest stories of self- discovery and the role a diamond plays to mark such a relationship.”

     

     

  • The ABBY Awards has announced the Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories

    Abby Awards announces jury chairs

    By A Correspondent

     

    After announcing the Master Jury for the Creative Category, the Advertising Club has announced the Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft categories of the Abby Awards. Chairing the jury for each of these categories are stalwarts and veterans who have played an instrumental role in leading the respective categories towards new echelons of growth.

     

    The  Jury Chairs  are:

    – Media: Sam Balsara, Chairman, Madison World

    – Public Relations: Madan Bahal, Managing Director, Adfactors PR

    – Direct: Raj Nair, CEO and Chief Creative Officer, Madison BMB

    – Design & Still Craft: Viral Pandya, Co-Founder, Chief Creative Officer, Out of the Box

    – Radio Craft: Ramanuj Shastry, Co-Founder & Director, Infectious

    – Broadcaster: Rohit Gupta, President, Network Sales And International Business, Sony Pictures Networks, India

    – Publisher: Pradeep Dwivedi, CEO, Sakal Media Group

    – Branded Content & Entertainment: Tarun Katial, CEO, BIG FM

    – Digital & Mobile and Digital Craft: Sidharth Rao, CEO & Co-Founder, Webchutney

    – Video Craft: Vinil Mathew, Director, Breathless Films

     

    Said Ajay Kakar, Chairman of the Awards Governing Council: The guiding principle of Abbys 2018 is that an award is as good as the jury that judges it. Having identified and announced the Master Jury for the Creative Abbys, we have extended the ‘Jury of Masters’ principle to all the other categories of Abbys2018. We are delighted to announce the Jury Chairs of the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories. Each of them is a celebrated and iconic veteran of their crafts. And the Jury members of each of these categories will also be celebrated names.”

     

    All work released for the first time between February 1, 2017 and February 15, 2018 will be eligible to enter the award show. The last date to receive entries is February 26, 2018.

     

     

  • Chaudhry started his career with Wockhardt Ltd. and later worked with Smith Kline Beecham, Ranbaxy Laboratories and Hindustan Unilever Limited and Reliance Industries Limited

    Adani Group appoints Paresh Chaudhry as Group Prez- CorpComm

    By A Correspondent

     

    Adani Group announced the appointment of Paresh Chaudhry as Group President – Corporate Communication. Paresh Chaudhry comes with 29 years of experience in Marketing, Brand Communications and Reputation Management spanning multiple industries. Chaudhry started his career with Wockhardt Ltd. and later worked with Smith Kline Beecham, Ranbaxy Laboratories and Hindustan Unilever Limited and Reliance Industries Limited. Prior to joining the Adani Group, he was working as CEO of Madison Public Relations.

     

    Speaking on the appointment, Gautam Adani, Chairman, Adani Group said: We are delighted to have Paresh Chaudhry at Adani Group, who brings in vast experience in Corporate and Brand communications in diverse sectors. He will be a valuable addition to the Adani Family. We wish him all the success for a long and fruitful association with the Adani Group.”

     

     

  • Premjeet Sodhi joins Mindshare to head Fulcrum. Amin Lakhani, Anita Kotwani elevated in Mindshare South Asia top deck recast

    Mindshare upgrades top deck

     

    By A Correspondent

     

    Mindshare has announced an organisational restructuring exercise that mirrors the agency’s ambition to become collaborative in client success and navigate their marketing agenda with intelligence and agility.

     

    Amin Lakhani has been elevated and has taken on a larger role as President, Client Leadership, Mindshare India. In his new role, Amin is responsible to further strengthen client relationships and drive client growth in a cross media market. He will manage core client capabilities across all offices in the country. During his 14 years at GroupM and Mindshare, Amin has grown from strength to strength and will continue to be a key growth contributor in the new role.

     

    Anita Kotwani, Leader, Mindshare West has been promoted to Senior Vice President, New Business responsible for new business development across the market. In addition to this, she will also drive horizontality, and work closely with the larger marketing ecosystem.

     

    Meanwhile, Premjeet Sodhi will join Mindshare South Asia as Senior Vice President, Mindshare Fulcrum, South Asia, and will lead Team Fulcrum across South Asia. Sodhi has been with IPG Mediabrands for a while and has last been Chief Operating Officer at Initiative/ BPN where he handles strategy and new business development for the company. He manages clients such as Amazon, Reckitt, Gionee, Kraft Heinz, Infoedge and Bajaj Auto. Sodhi takes charge effective March 2018.

     

    Speaking on the elevations and appointment, Prasanth Kumar, CEO, Mindshare South Asia said: “As we enter 2018, we are accelerating ‘transformation’ which is true to our DNA. We are clear on our strategic priorities, strengthening our connections with a growing universe of clients, consumers, brands and partners in the marketing ecosystem. To be able to do so, we now have the leadership and structure within our organization to continue our path to greater success, and our renewed focus on creating a disruptive Mindshare with Speed, Provocation, Teamwork.”

     

     

  • This collection is an initiative by the India Chapter of International Advertising Association and FPJ

    ‘The Gutenberg Galaxy’ invites participation from ad agencies

    By A Correspondent

     

    The International Advertising Association India Chapter and Free Press Journal have announced the compilation of ‘The Gutenberg Galaxy’,a book that will showcase case studies of selected print advertisements which were created in the period— January 1, 2016- December 31, 2017.

     

    ‘The Gutenberg Galaxy’ will feature case studies of the best print ads in the period specificed. By keeping the entry free, IAA-India Chapter-FPJ wants to welcome large number of case studies. There is no limit to entries from the agencies. For this initiative, Sandeep Singh (who can be often seen on news television defending the political right) will be the Editor. The criteria for the entries are: the case study should not exceed 1,000 words and nor have more than six visuals and the entry should be sent along with a NOC from the client/advertiser. The last date for submission of the case study is March 15, 2018.

     

    Ramesh Narayan

    Said Ramesh Narayan President IAA (India Chapter): “The IAA is committed to contribute positively to every segment of its all-encompassing constituency. In a country like ours where print readership is robust, it is important to chronicle the best advertising that appears in this medium not from a creative lens, but in the form of a case study. I am confident the result will be an invaluable resource material that will become a collector’s item.”

     

    Abhishek Karnani

    Added Abhishek Karnani, Director, Free Press Journal: “This initiative is about keeping a record of best print advertisements that were printed last year. By supporting this initiative, Free Press Journal, one of the oldest publications of India, is trying to showcase the contribution of the print adverts. By including case study in the collection, we are helping the reader to understand the strategic use of print media. This collection would act as a reference book for future generation.”

     

    Idea achchahai. But why call it Gutenberg Galaxy…. Why not something more Indian?

     

     

  • While we await the new Amul Butter tribute to the late superstar, here are a few Amultopicals that featured Sridevi through the years. We also bring you some of the ads that starred her

    Remembering Sridevi via her ads & Amul Butter topicals

    While we await the new Amul Butter tribute to the late superstar, here are a few Amultopicals that featured Sridevi through the years:

     

     

     

     

    And these are the ads that she has done over the years.

    Dabur Amla:

     

    Saheli:

     

    Vanish:

     

    Jos Allukas:

    (Malayalam)

     

    Tanishq Kolam:

     

    Shanthi Masala:

     

    Gokul Oil:

     

    Fiona RO:

     

    Chings:

     

    Chings:

     

    Chings:

     

    Chings:

     

    Lux:

     

    If you find an ad missing, please do send a link to it or the creative and we will put it up. Please mail at editor@mxmindia.com

  • He will report to Amit Wadhwa, President, Dentsu Impact

    Aditya Kilpady joins Dentsu as NPD

    By A Correspondent

     

    Aditya Kilpady

    Dentsu Impact has strengthened its strategic planning function by roping in Aditya Kilpady as the National Planning Director.He will report to Amit Wadhwa, President, Dentsu Impact with a dotted line reporting to Narayan Devanathan, Group Executive & Strategy Officer, Dentsu Brand Agencies, South Asia.

     

    Talking about Kilpady joining the team, Devanathan said, “Over the past few years, there has only been one mantra behind Dentsu Impact’s stellar delivery to and beyond client expectations—a tight-knit group of talented people who believe in teamwork, and in together innovating the way brands can be built. Aditya is a stellar addition to the team—as much for his attitude as for his aptitude and experience. He will be instrumental in helping the agency create brave new solutions for a brave new world.”

     

    Commenting on his new role, Kilpady said: “Marketers are expecting an integrated and synergistic approach to improve business and overall effectiveness. In this respect, collaboration is so crucial. Dentsu Impact has triggered a transformation with a singular vision to innovate the way businesses and brands are built. By bringing synergies in integration and seamlessness in ‘one solution’, I am looking forward to create a fantastic future for brands with my client and network partners. In continuing with my ‘Truly Asian’ spirit, I am now hoping to find love with Japan!”

     

     

  • The launch of the initiative was first introduced at Hotel Ramada, Ajmer

    Isobar India launches ‘The Blind Faith Upgrade’

     

     

    Isobar India has introduced the Blind Faith Upgrade, a cause-oriented initiative under accessible tourism. A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room. The launch of the initiative was first introduced at Hotel Ramada, Ajmer.

     

    In the light of the growing awareness for accessible tourism in India and the alarming ratio 1:250 of differently-abled-friendly hotel rooms to the total number of hotel rooms, Isobar introduced this initiative at Hotel Ramada, Ajmer with the Blind Faith Upgrade Kit. The kit includes Braille labels which can convert any phone into a Braille-enabled phone, reusable tactile paving tiles and Braille literature with audio assist.

     

    Manish Gupta, General Manager, Hotel Ramada, Ajmer said, “At Ramada, we are constantly working to deliver better hospitality experiences to our patrons. We are glad we could take up the Blind Faith Upgrade initiative; it fits right into our vision. As a hospitality brand, it’s our objective to deliver accessible tourism to all. This is an important step towards it.”

     

    On the launch of this initiative, Shamsuddin Jasani, MD Isobar India states, “We’re all accountable towards building a community in which we wish to live – not just for ourselves, but for generations to come. We at Isobar are trying to focus on overcoming key challenges in our quest for a sustainable community. We are looking at taking this a step towards creating an informed society and urging the other key players across tourism industry to adopt the same across their properties in India.”

     

    Speaking about the project, Gopa Kumar, Executive Vice President, Isobar India shares, “Accessibility is a key concern for letting the elderly and differently-abled people feel confident that they can travel without facing any problems.We hope this initiative would help spread further awareness about accessible tourism and bring further advancements across larger players within the hospitality space.”

     

    Anish Varghese, National Creative Director, Isobar India added, “We wanted to bring to light the fact that, being differently-abled is not the obstacle, accessibility is. We developed a solution that allows any hotel to transform any of its rooms into a comfortable, convenient place of stay for the visually-impaired. It’s our step towards ensuring universal accessibility.”

     

     

  • For the first time in its eight years, the RedInk Awards have been opened up to foreign correspondents writing on India

    RedInk Awards extends its submission date to March 15

    By A Correspondent

     

    Given requests from individual journalists and editors for more time to put together their stories and entries, the Mumbai Press Club’s RedInk Awards has extended the last date to March 15, 2018.

     

    For the first time in its eight years, the RedInk Awards have been opened up to foreign correspondents writing on India. To identify the best stories, and raise the bar for the selection process, the Mumbai Press Club has made a special appeal to editors of print and broadcast networks to identify, and nominate their best stories in Calendar 2017.

     

    This year RedInk Awards has introduced a new category of awards – ‘Women Empowerment and Gender Equality’. The award has been introduced to highlight the struggle of women against gender exploitation, as well as to encourage writing on the plight of the girl child.

     

    In all, there are 11 categories of awards covering written and broadcast stories published in Calendar 2017 in the print, web and television medium. The winning entry in each category will be awarded a total cash prize of Rs. 1.5 lakh, a trophy and a citation. The Awards will be given away at a special function on May 18, at the Jamshed Bhabha Theatre, National Centre for Performing Arts (NCPA).

     

    The RedInk Awards are an initiative of the Mumbai Press Club in partnership with Star India. Other event partners include the Aditya Birla Group, Global Health Strategies, Glenmark Pharmaceuticals, Dr Reddy Laboratories, Eros International, Zee Entertainment, Nanavati Hospital and Omkar Developers. The Print Partners for the event are ‘The Hindu Group’.MxMIndia also supports the awards.

     

     

  • The Centre brings together capabilities and skills of teams at Sapient Razorfish, DigitasLBi and Indigo Consulting

    Publicis Communications sets up customer experience centre

    By A Correspondent

     

    Publicis Communications has announced the launch of its customer experience centre of excellence in India. Three Publicis Communications agencies – Sapient Razorfish, DigitasLBi and Indigo Consulting – have come together to consolidate their top-end user experience and user interface capabilities to form the experience centre.

     

    The centre will be led by Hemant Bhagia, Customer Experience Director at Sapient Razorfish. Speaking about the new development, Himani Kapadia, CEO – India, Sapient Razorfish and DigitasLBi said: “This strategic shift is in line with our vision of creating client-focused best-in-class solutions. It made sense to create connections between our immense ‘for India’ and ‘from India’ CX capabilities spread across brands, so that the sum of the parts is greater than the whole. Each brand will continue to have teams under their roof, thus ensuring insulation for clients, while being part of a platform that gives them access to thought leadership, best practices, talent and infrastructure to deliver new age experience solutions.”

     

    Added Rajesh Ghatge, CEO, Indigo Consulting: “The voice of the customer is demanding best-in-class, best-in-category, immersive CX solutions. This ask can only be addressed by getting in the best talent that is supported by distilled insights and collective experience. The centre is aimed to build a competence in UX and UI, in depth and scale, which is unmatched in the country. The benefit to our clients is going to be immense, helping them win bigger and win faster in the marketplace.”

     

     

  • The mandate covers digital creative services and content development

    Moneycontrol appoints Quasar as its digital agency

    By A Correspondent

     

    Moneycontrol has handed over its digital mandate to Quasar. The pitch process saw participation from other leading digital media agencies in the industry. The mandate covers digital creative services and content development.

     

    Speaking on the new appointment, Gautam Shelar, Business Head, Moneycontrol said: “We are delighted to partner with Quasar. They have demonstrated a clear understanding of our vision and aligned the same with their capabilities. This year, we intend to supersede our standing as the leading financial platform in the country. Quasar has a strong grip on brand’s expectations and a well-defined path of how it can contribute towards assisting Moneycontrol to not only achieve but also exceed its goals as a digital-first brand.”

     

    Added Saugata Bagchi, Business Head – Quasar: “We are excited to partner with Moneycontrol to manage the brand’s digital mandate. The platform’s existing grasp of the pulse of its audience gives us a great head-start as we begin this association with them. It will be a great experience to be working along with cross-functional teams at Moneycontrol to do justice to their communications objectives.”