MxMIndia

Category: ADVERTISING

  • Chhibber has worked on both sides of the PR fence with over 22 years of experience

    Madhu Chhibber joins Madison PR as CEO

    By A Correspondent

     

    Madison Public Relations has just announced the appointment of Madhu Chhibber as its CEO. Madhu will be based in the agency’s Mumbai office. Chhibber takes over from Paresh Chaudhry who left the agency after a five-year stint as CEO.

     

    Chhibber has worked on both sides of the PR fence with over 22 years of experience including a decade-plus at Good Relations, around eight years at the Al Tayer group in Dubai

     

    tenures with Indian and international corporations. She was CEO at Perfect Relations from November 2014 to April 2017 and her LinkedIn profile notes she has been a Council Member with the GLG (Gerson Lehrman Group, Inc.).

     

    Said Sam Balsara, Chairman, Madison World, on the appointment:, “Whilst thanking Paresh Chaudhry for his committed stint of leading Madison PR for five years, I am delighted to have Madhu lead our very capable and experienced team as CEO of Madison PR. Amsure Madhu’s rich experience will add a lot of value to our clients’ PR plans.”

     

    Added Chhibber on joining Madison PR: “I’m excited to join Madison PR and look forward to partnering the immensely talented team at the Agency in delivering on our brand promise to our clients. I’m confident that as a team we will continue to enhance the knowledge assets of the agency, supporting clients with effective and compelling brand messaging.”

     

     

  • Agency reveals its undercover Search campaign to raise mental health awareness

    Dentsu Webchutney’s Project Re-Search urges adults to go beyond Blue Whale Challenge

    By A Correspondent

     

    Dentsu Webchutney revealed Project Re-Search, an initiative started in November 2017 to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale. The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all ‘Blue Whale Challenge’ related searches, to relevant topics around mental health.

     

    Commenting on the initiative, PG Aditya, Senior Creative Director, Webchutney said: “Post the Blue Whale Challenge, we had to ask ourselves: where now from here? What is the right takeaway for parents and adults from this? And how do we equip ourselves when say, the next avatar of a Blue Whale surfaces? The masses hadn’t received that information from the large institutions that drove the sensation around Blue Whale. And we decided to take it upon ourselves to change that.”

     

    Added Anushma Kshetrapal, founder, Color of Grey Cells:  “Project Re-search uses the Blue Whale Challenge as a wake-up call. And aims to direct an adult’s invested concern in it towards some of the oft ignored mental health difficulties that could have made our children vulnerable to it. The hope is that adults ‘re-searching’ through this initiative take their first step towards learning about issues we’ve ignored as a society for far too long”.

     

     

  • Meanwhile Chuck Brymer has transitioned to role of Chairman

    Wendy Clark takes charge of DDB as Prez & CEO

    By A Correspondent

     

    Wendy Clark

    Omnicom Group President and CEO John Wren announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately.

     

    “After 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy,” said Brymer, adding: “She is passionate about our business and clients, and has proven to be an inspiring leader for our company. I look forward to helping Wendy continue to foster an environment where our people can do their best work.”

     

    Under Clark’s leadership as CEO of DDB North America, the agency, notes a communique, has grown by enhancing existing relationships such as State Farm, Mars, and Johnson & Johnson, as well as a strong new business track record. Most notably, Clark was instrumental in winning the consolidated US creative account for McDonald’s in 2016 that led to the formation of a dedicated agency unit, We Are Unlimited.  In addition to leading her approximately 2,000-plus team across 17 offices, Clark launched “DDB Flex” – an operating model that creates bespoke, cross-agency, integrated teams based on clients’ businesses.

     

    Commenting on her new position, Clark said, “I’ve loved every minute of the last two years with our DDB North America team and clients creating the resurgence of this majestic, important agency. To now have the opportunity to follow Chuck’s legacy of leadership and work with our global teams and clients is both humbling and exciting.”

     

    In his new role of Chairman, Brymer will continue to serve the company while taking on added responsibilities within Omnicom. Said Wren, President and CEO of Omnicom, added: “During his tenure as CEO of DDB, Chuck has successfully grown DDB as not only one of the most creative agencies in the advertising industry but also a leading network for CRM, retail activation, branding, and digital services around the globe. At Omnicom, we recognize the importance of succession planning, and Chuck and I knew that Wendy would be the right person to take the helm of DDB. Her experience leading DDB North America coupled with her expertise as a leading marketer makes this a seamless leadership transition that will build upon DDB’s capabilities and reputation as a leader in the business.”

     

    Clark joined the agency in 2016, from Coca-Cola North America, where she was President, Sparkling Brands and Strategic Marketing. Previously, she served as Senior Vice President, Global Sparkling Brand Center, where she was responsible for the global leadership of all Coca-Cola’s Sparkling brands. Before joining Coca-Cola in 2008, she was Senior Vice President, Advertising for AT&T.

     

     

  • The campaign has been created and executed by the DDB Mudra Group

    Muscle Blaze launches its protein bars with #HumariBhookhAlagHai

    By A Correspondent

     

    To create awareness about its new products, MuscleBlaze and DDB Mudra Group have launched a digital film titled ‘Humari bhookh alag hai’ (our kind of hunger).

     

    Speaking on the campaign, Amit Tandon, Business Head, Muscleblaze, said: “With the launch of our Protein Bar, we are extremely thrilled to extend the Muscleblaze canvas to active fitness seekers who are looking for on the go protein-rich nutrition. Initial response to the protein bar launch and “Hamari Bhookh Alag Hai” campaign is phenomenal and we are already trending at #1 on all e-commerce portals. We aim to make our protein bars omni-present and quickly gain leadership in this fast growing category.”

     

    Added Preeta Mathur, Senior Creative Director, DDB Mudra North: “MuscleBlaze knows the grind a serious fitness seeker goes through. It knows that they are made different and in a market that is full of candy protein, there is a product that’s different. It is from this insight that we brought our idea to life. They are different and so is their hunger. MuscleBlaze protein bar is that voice in the fitness enthusiast’s mind that proudly declares to the world that ‘humari bhook alag hai’.”

     

     

  • Ogilvy India boss Piyush Pandey’s plainspeak at IAA creative review and preview. He and adfilm-maker brother Prasoon also felicitated by IAA India

    The Felicitation before the big ‘un

     

    By A Correspondent

     

    “If you give me facts, I learn

    If you give me truth, I believe

    If you give me a story, I remember”

     

    When you invite someone like a Piyush Pandey to conduct an advertising review and preview, you’d be ready for an entertaining session. And the IAA Retrospect and Prospects held in Mumbai on Wednesday, this came in the form of loads of plain speak. Pandey was candid when he rubbished (well, almost) most of the creative work done in the recent past.

     

    Sample these:

    Celebrities should not be reason for lack of creativity, he said. “We must respect the celebrity and work 10 times more on those creative’s. Find the nuances of the celebrity and use it.”

     

    “Digital needs to get creative. As of now, it is just a medium. We need to learn how to make it happen. “

     

    Or this one: “I can understand reduced budgets but can’t understand reduced creativity”

     

    Pandey of course had a special mention of some of the social causes that advertising had been highlighting over the years.

     

    Earlier, IAA India President Ramesh Narayan said in his opening remarks: “This is a unique event where an industry leader critiques the year that was, and does some crystal ball gazing into what the year ahead could hold out for the industry. Piyush and Prasoon Pandey are an inspiration for generations. They have made a huge contribution.”Pradeep Guha, MD, 9X Media and a former IAA India President recounted how the Cannes story was born for Indian agencies and how it was a collective mission to take Indian advertising global.

     

    Later, after a medley of their top works were presented, Piyush and brother and celebrated adfilm-maker Prasoon Pandey were felicitated Indian advertising to a global level.  The Pandey brothers will be recognised with the highest honour at the Cannes International Festival of Creativity – the Lion of St Mark.Said Prasoon Pandey after being felicitated: “Our body of work is deeply rooted in Indian ethos and from slice of life. It is because we are passionate and love our country.”

     

    The occasion was also used to present industry veteran industry person and a founding member of IAA India Roger Pereira with the IAA Global Honorary Membership which had been conferred on him recently.

     

    IAA Global Senior Vice President Srinivasan Swamyand a host of other senior industrypersons were present at the event that was sponsored by ABP News.

     

     

  • Gross exaggeration of product efficacy was the number one reason for upholding complaints

    ASCI takes suo moto action against 152 ads in Nov 2017

    By A Correspondent

     

    In November 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 182 advertisements. A total of 243 cases were brought to ASCI’s notice and suo moto action was taken against 152 advertisements, and the rest being complaints through direct sources. Out of 182 advertisements against which complaints were upheld, 65 belonged to healthcare, 96 to education, three to personal care, seven to the food & beverages category and 11 from the ‘other’ category.

     

    Said Abanti Sankaranarayanan, Chairman, ASCI: “ASCI is committed to the cause of self-regulation in advertising and it is our continuous effort is to protect the interests of consumers. Grievances against brands from various segments have been upheld for not abiding by the codes put forth by ASCI. Our association with several Government bodies helps us to cover the respective sectors with particular focus,”.

     

     

  • In December, Café TC launched an exclusive set of Friday Night deals – Not 2 B Missed Deals

    Dentsu Webchutney executes ‘Not 2 B Missed Deals’ in a unique way

    By A Correspondent

     

    Café TC and Dentsu Webchutney launched a new campaign to make people aware of ‘Not 2 B Missed Deals’ using Truecaller in an innovative way.

     

    Said Gaurav Soral, Founder, Café TC: “When the team told me that they want to use Truecaller, I quickly asked them about the ad size, placement, costing and things like that. The team requested me to let them finish. And when they did, the idea got us all very excited.”

     

    Added Sudesh Samaria, Chief Creative Officer and Co-Founder, Dentsu Webchutney: “We are always looking for new technology, new platforms and new ways of using existing platforms. Missed Caller is a showcase of our ability to tell stories effectively using cutting-edge innovation.”

     

     

  • Isobar India has created an interactive approach to engross consumers by extending the stretch feature of the product on the banner itself

    Isobar launches mobile ad campaign for Wrangler’s ‘Stretch Plus’ collection

    By A Correspondent

     

    Isobar India has collaborated with Wrangler to help the brand launch its latest collection, ‘Stretch Plus’ in India. As part of the launch, the agency has devised and executed a digital media campaign for the Wrangler that focusses on engaging followers with the product’s latest feature, ‘Extra Stretch’.

     

    Suraj Nagappa

    Speaking on the launch of the campaign, Suraj Nagappa, Vice President, Isobar India said: “Our objective is to nudge the audience and make them experience the stretch feature and drive home the point, albeit in a non-preachy manner. We wanted to appeal to the viewer’s reason, and not just feeling.  The brand positioning has witnessed a significant shift to adapt to the evolving consumer behaviour. The Stretch Plus campaign has rightfully delivered on the requirement of Wrangler’s new age consumers.”

     

    Rohini Haldea

    Added Rohini Haldea, Marketing Head – Wrangler: “Interactive ads are a good way for brands to get consumers’ attention and engage with them in a way that is meaningful to the brand. With the interactive ad feature, Wrangler’s Stretch Plus campaign is aimed at creating a digital experience that highlights the product benefits in an engaging manner and incentivises the consumer to try the product.”

     

     

  • For the first time, 15 creative gurus to decide the work that is worthy of an Abby

    Abby Awards announces a Master Jury for creative Abby

    By A Correspondent

     

    The Abby Awards, that recognizes and rewards creative excellence, is poised to set new benchmarks on scale and innovation with the upcoming 2018 edition. The apex industry award has for the first time announced the formation of a Master Jury.

     

    The Master Jury boasts of 15 award winning creative giants who have consented to be the filter for the creative standards of the Creative Abby.

     

    The Master Jury comprises:

    Prasoon Joshi, CEO of McCann Worldgroup India and Chairman (Asia Pacific)
    Agnello Dias, Chairman and Co-Founder, Taproot
    Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas
    Arun Iyer, Chairman & Chief Creative Officer at Lowe Lintas
    Alok Nanda – Founder and CEO, Alok Nanda & Co. (Comms.) Pvt. Ltd.
    Abhijit Avasthi, Founder Sideways Consulting’s
    ‎Bobby Pawar, Managing Director, Chief Creative Officer – ‎Publicis Worldwide
    K. V. Sridhar – ‎Founder & Chief Creative Officer, Hyper Collective Creative Technologies
    Nitesh Tiwari, Filmmaker and Ex CCO – Leo Burnett
    Prashant Godbole – Founder, Ideas@work
    Raj Kamble – Founder CCO, Famous innovations
    Raj Deepak Das, Chief Creative Officer – ‎Leo Burnett
    Santosh Padhi, CCO and co-founder, Taproot Dentsu
    Senthil Kumar, Chief Creative Officer, J. Walter Thompson
    Swati Bhattacharya, Chief Creative Officer, FCB Ulka

     

    The Master Jury is entrusted with the task of first, as one body, screening all the entries received, across all the categories and verticals, to identify those worthy of being shortlisted. The same Master Jury will then deliberate on which of the shortlists is worthy of winning an Abby.

     

    Ajay Kakar

    Speaking about the formation of a grand Master Jury for the iconic Abby 2018, Ajay Kakar, Chair of the Awards Governing Council, said: “We want the Abbys to be the gold standard, recognising creative excellence for brands. It is a fact that an award is as good or reputed as the Jury that judges it. So recognising this, we created a Master Jury, for Abby 2018. With the most credible jury that comprises of role models and thought leaders from the industry, who will lead the deliberation process.  The Master Jury will set standards for not only the quality of the work that wins at Abby 2018, but also the standards that will inspire the industry, hereafter.”

     

    He further added: “Adjudged by such a versatile and visionary jury means that only the most creative campaigns will emerge victorious, making the winning of an Abby a career defining moment. We look forward to an inventive, pioneering and inspiring Abby Awards 2018.”

     

    The 2018 edition of ABBY’s will also see the number of categories and sub-categories being rationalized, to ensure relevance and effectiveness. Added Kakar elaborated: “We recognise that digital is not a medium, but a technology that supports communication. Keeping this and such realities at the core, as against the past years, the categories and verticals have been brought down from 15 categories and 8 verticals i.e. 120 to 8 categories and 8 verticals ie 64.”

     

    Another highlight is the reinstating of the Agency of the Year award. This year will see the announcement of the: Creative Agency of the Year, Design Specialist Agency of the Year, Digital Specialist Agency of the Year, Direct Specialist Agency of the Year, PR Specialist Agency of the Year, Branded Content & Entertainment Specialist Agency of the Year, Media Agency of the Year.

     

     

  • To be held in Sri Lanka from March 6-18, the series is being organized to celebrate the country’s 70 years of independence

    Hero MotoCorp is title sponsor of Nidahas Trophy

    By A Correspondent

     

    Hero MotoCorp Ltd is title sponsor of the T20 tri-nation Nidahas Trophy tournament.To be held in Sri Lanka from March 6-18, the series is being organised to celebrate the country’s 70 years of independence.

     

    The tournament will feature three teams from the subcontinent – India, Bangladesh and hosts Sri Lanka. The Trophy will be played at the R Premadasa Stadium in Colombo and will be called Hero Nidahas Trophy 2018.

     

    Speaking about the association, Pawan Munjal Chairman, MD and CEO, Hero MotoCorp said: “Cricket continues to be one of the most popular sports in Sri Lanka and we are glad to extend our association with Sri Lanka Cricket. Hero MotoCorp is a youthful brand and has been associated with a variety of sports for over two decades now. This partnership will further enhance Hero’s brand entrenchment in Sri Lanka, which is an important global market for us. I look forward to yet another successful and exciting tournament ahead and wish all the teams the very best of luck.”

     

    Expressing excitement about the association, Jerome Lee Jayaratne, Chief Operating Officer, Sri Lanka Cricket said: “Hero as a brand has carved its niche and legacy in the market. We are extremely glad to have them as the Title sponsor and look forward to an enriching affiliation for both stakeholders.”

     

     

  • The Gunn 100 ranks the most creatively awarded campaigns, agencies, brands and countries of 2017

    India is #12 most creative country

     

    By A Correspondent

     

    Gunn Report, the global index of creative excellence in advertising, has released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline – and the companies behind them. The rankings, which include the top creative agencies, agency networks, holding companies, brands, advertisers and countries, are compiled by analysing the results of more than 40 of the world’s most important international, regional and national creative awards shows.

     

    Sadly no Indian creative agency, brand or advertiser figures in the Top 10. In terms of countries, it comes #12 with UAE being #11. India’s ranking last year was #13.

     

    Ranked the most creative campaign in the world is ‘Meet Graham’, created by Clemenger BBDO Melbourne for Australia’s Transport Accident Commission,depicting what a human would have to look like to withstand a low speed crash.

     

    In second place is McCann New York’s ‘Fearless Girl’. In honour of International Women’s Day, asset management firm State Street Global Advisors installed a bronze statue of a defiant girl staring down the iconic Wall Street’s ‘Charging Bull’ sculpture, which sparked a conversation on women’s equality issues in the US.

     

    Ranked third is Pedigree’s humorous ‘Child Replacement Programme’ campaign in New Zealand, created by Colenso BBDO Auckland, which encourages parents to adopt a dog once their children have left home.

     

    Three themes have emerged from the world’s most creative campaigns:

    :: A year of ‘purpose’: purpose-driven marketing continues to dominate with brands (as opposed to charities or not-for-profit) using social or environmental causes in brand-building activity.

    :: Creativity meets tech: A number of high-ranking campaigns found innovative ways to use emerging technology.

    :: Emotion drives film-led work: A combination of emotional engagement and high production values was a recurring theme in film-led campaigns.

     

    BBDO agencies dominate the league tables following an impressive performance around the world with four agencies listed in the top ten. Most notably Almap BBDO São Paulo tops the most creative agencies leader-board for the fourth time in the 19 years of Gunn Report. BBDO New York is ranked  second and Dentsu Tokyo third.

     

    BBDO Worldwide heads the networks table, for an impressive twelfth consecutive year with 36 different offices contributing to their total. McCann Worldgroup are in second place and Ogilvy & Mather third.

     

    Andrew Robertson, President and Chief Executive BBDO, comments: “We know that award-winning work works better in the marketplace, so topping the Gunn 100 matters. When we say we’re focused on The Work. The Work. The Work, we mean it:  winning Gunn for 12 years in a row proves it.”

     

    For the first time Gunn Report has included a ranking of holding companies based on their creative output. Omnicom takes poll position followed by WPP in second and Interpublic Group in third place.

     

    Nike has bounced back from 12th position last year to take first place in the brands table for the fifth time. Volkswagen, IKEA, Getty Images and McDonald’s follow.

     

    German multinational Volkswagen Group, is the most creative advertiser with both Volkswagen and Audi ranking in the top ten brands. They had two campaigns in the top 100 and a further 30 from across all regions that contributed to their tally. Mars takes second place followed by Nike, Procter & Gamble and Samsung.

     

    Jochen Sengpiehl, Head of Marketing, Volkswagen, says: “We are very pleased that Volkswagen Group has been named best advertiser of the world in 2017. Our campaigns are based on a tremendous passion for the automobile and people. Volkswagen is committed to creative advertising that convinces customers. This honour shows that our campaigns throughout the world have reached a top-class level and will provide the entire team with motivation to do even better and to defend the title.”

     

    USA retains its place as the most creatively awarded country in the world by far. United Kingdom and Australia follow.

     

    The most highly ranked ideas and companies in Gunn 100 are:

    Top 10 world’s most creatively awarded campaigns

    Rank

    		 Campaign title Brand Agency Points
    1 Meet Graham Transport Accident Commission

    Clemenger BBDO Melbourne

    		 684
    2 Fearless Girl State Street Global Advisors McCann New York 395.6
    3 Child Replacement Programme Pedigree Colenso BBDO Auckland 302.3
    4 Evan Sandy Hook Promise BBDO New York 300.7
    5 Endless Possibilities Getty Images AlmapBBDO Sao Paulo 294.4
    6 The Field Trip to Mars Lockheed Martin McCann New York 286.9
    7 We’re The Superhumans Channel 4 Paralympics 4Creative London 262.9
    8 Landcruiser Emergency Network Toyota Saatchi & Saatchi Sydney 256.3
    9 Nike Unlimited Stadium Nike BBH Singapore 254.1
    10 Like My Addiction Addict’Aide BETC Paris

    247.9

     

    And this is where entries from India scored. The School for Justice campaign is at #43 but is produced by JWT Amsterdam. Also, The Immunity Charm at #32 has been done for the Ministry of Public Health, Afghanistan.

    RANK

    		 CAMPAIGN BRAND AGENCY POINTS
    32 The Immunity Charm Ministry of Public Health, Afghanistan McCann Mumbai 166.84
    43 School For Justice Free A Girl Movement J. Walter Thompson Amsterdam 141.2
    69 Adidas Odds Adidas Taproot Dentsu Mumbai 113.69
    92 Dads #ShareTheLoad Ariel Matic BBDO Mumbai

    87.5

     

    Top 10 world’s best creative agencies

    Rank Agency Location Points
    1 AlmapBBDO São Paulo, Brazil 786.4
    2 BBDO New York, USA 688.3
    3 Dentsu Tokyo, Japan 651.1
    4 adam&eveDDB London, UK 615.8
    5 McCann New York, USA 605.9
    6 Wieden+Kennedy Portland, USA 603.5
    7 Clemenger BBDO Melbourne, Australia 603.1
    8 BETC Paris, France 493.3
    9 DAVID Miami, USA 488.6
    10 Colenso BBDO Auckland, New Zealand 382.3

     

    Top 10 world’s bestcreative agency networks

    Rank Network Points
    1 BBDO Worldwide 4256.4
    2 McCann Worldgroup 2940.8
    3 Ogilvy & Mather 2928.5
    4 DDB Worldwide 2344.6
    5 Leo Burnett 1593
    6 TBWA Worldwide 1540.5
    7 J. Walter Thompson 1401.6
    8 Y&R 1396.7
    9 Saatchi & Saatchi 901.9
    10 Wieden+Kennedy 864

     

    Top 10 world’s best creative holding companies

    Rank Holding company Points
    1 Omnicom Group 8891.5
    2 WPP 7062.6
    3 Interpublic Group 4511
    4 Publicis Groupe 4114.4
    5 Dentsu 1056.8
    6 Havas Group 863.3
    7 Hakuhodo DY Group 785.9
    8 MDC Partners 551.8
    9 BlueFocus Communication Group 331.1
    10 Accenture 79.6

     

    Top 10 world’s best creative brands

    Rank Brand Sector Points
    1 Nike Clothing & Accessories 820.5
    2 Volkswagen Automotive 650.3
    3 IKEA Retail 639.1
    4 Getty Images Business & Industrial 503.9
    5 McDonald’s Retail 469.7
    6 Audi Automotive 429.2
    7 Burger King Retail 422.8
    8 Snickers Food 417.1
    9 Adidas Clothing & Accessories 398.9
    10 Netflix Media & Publishing 383.6

     

    Top 10 world’s best creative advertisers

    Rank Advertiser Location Points
    1 Volkswagen Group Germany 1097.3
    2 Mars USA 1023.4
    3 Nike USA 835
    4 Procter & Gamble Germany 759.3
    5 IKEA Sweden 743.6
    6 Samsung South Korea 606.3
    7 Heineken Netherlands 515
    8 The Carlyle Group USA 508.5
    9 Alphabet USA 489.5
    10 Restaurant Brands International USA 483.7

     

    Top 10 world’s most creative countries

    Rank Country Points
    1 USA 8657.2
    2 UK 3259.9
    3 Australia 2710.7
    4 Germany 2089.3
    5 France 1978.6
    6 Brazil 1637.0
    7 Japan 1632.4
    8 Argentina 1152.3
    9 Thailand 1045.7
    10 Canada 1033.3

     

    And this is where India stands. UAE is #11 with Singapore and China at #16 and #17 respectively.

    Rank Country Points
    11 UAE 1006.8
    12 India 946.4
    16 Singapore 635.8
    17 China 573.5

     

    Said Emma Wilkie, Managing Director of Gunn Report: “Gunn 100 offers an independent and objective overview of the best creative ideas from around the world and the companies behind them providing benchmark rankings that encapsulate and inspire the industry.”

     

    The full Gunn 100 rankings – including the world’s top 100 creatively awarded campaigns, top 50 creative agencies, agency networks, brands, advertisers, countries and top holding companies as well as commentaries, the work and credits – is available by subscription on www.warc.com/gunnreport.The WARC 100 effectiveness rankings will be announced on 26 February and the Gunn media rankings are released in March.

     

    The Gunn 100 is an annual ranking of the world’s most creative advertising and marketing ideas, along with the best-performing agencies, networks, holding companies, brands, advertisers and countries. Gunn 100 rankings are compiled by analysing the results of over 40 of the world’s most important global, regional and national creative awards contests. The awards shows tracked will remain confidential to avoid prejudicing entries to competitions. Points are earned based on the level of the award and are weighted according to the standing of each competition in the global marketing industry, determined in part by a survey of senior advertising management.

     

     

  • Pranav will report to Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia

    Pranav Harihar Sharma now with Leo Burnett as ECD

    By A Correspondent

     

    Pranav Harihar Sharma

    Leo Burnett India has appointed Pranav Harihar Sharma as Executive Creative Director. Sharma will report to Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, and will be based in the Mumbai office. His last stint was at Rediffusion Y&R where he was the Executive Creative Director for West and North.

     

    In a career spanning over 18 years, Pranav has worked across several agencies such as DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide, in addition to three stints at Rediffusion Y&R.

     

    RajDeepak Das

    Said Das on the appointment:“Pranav is a passionate and creative person who combines strategic advertising thinking with brilliant filmmaking skills. His understanding of the Indian consumer runs deep, making him the kind of talent that is coveted in our industry. I have great expectations from him at Leo Burnett, and I’m confident he will easily fulfill them all.”

     

    Speaking about the new role at Leo Burnett, Sharma said: “I have always admired the kind of work Leo Burnett India has been behind. It is an agency known for its innovation and effectiveness, and that is exactly the sort of culture I want to be a part of. My role here is to extend the legacy handed over to me and churn out effective work in the space of ‘content’, a key word in today’s advertising industry. I look forward to my new innings.”